Digital Clinic

Great content doesn't sell, it serves, and Courtney Patterson has built her entire marketing philosophy around that distinction. Courtney is the Content Strategist and Marketing Lead at Implant Direct, with a career spanning FinTech, SaaS, and medical device across some of the largest companies in the world. Along the way, she developed a content framework rooted in three questions: Why me? Why now? And why should I care? If you can't answer all three, the content isn't ready to publish. In this episode, you'll learn why audience-centered content drives better results, how marketing in a regulated med tech environment changes the way you craft a narrative, what AI can genuinely help with in the content creation process and where it falls short. Connect with Courtney Patterson: https://www.linkedin.com/in/courtney-patterson/ Check out Implant Direct here: https://www.implantdirect.com/

In this episode of Digital Clinic, I'm joined by Bridget Linebarger, founder of Springbridge, as we explore how patient-centered thinking enhances MedTech marketing performance. With over 20 years in the industry, Bridget emphasizes the importance of understanding the full spectrum of the patient journey—starting from their initial diagnosis to life beyond the hospital. We delve into user journey mapping, patient segmentation, and how to craft marketing strategies that resonate within compliance-driven environments. Bridget shares her insights on building communities and creating messaging that empowers consumers in their healthcare decisions. Don’t miss this insightful conversation that challenges conventional marketing approaches in the MedTech space.

In this episode of Digital Clinic, I sit down with Erika Bigelow, founder of Do Good Today and former Wheelhouse alum, to explore the transformative power of corporate volunteering. We discuss the vital role that generosity plays in fostering a strong workplace culture and enhancing employee satisfaction. Erika shares her insights on how to effectively match companies with meaningful causes, the intricacies of logistical planning for volunteer events, and the profound impact these experiences have on team dynamics. Tune in to discover actionable strategies for integrating volunteerism into your organization and learn how such efforts can not only benefit the community but also strengthen your team's bonds and overall work environment.

In this episode of Digital Clinic, I sit down with Todd Weinstein, Director of Digital Marketing at NeuroPace, to explore the intersection of data privacy, AI, and healthcare marketing. With over two decades of experience, Todd shares insights on effectively tying marketing efforts to real business outcomes in a highly regulated environment. He discusses the importance of humanizing AI-driven campaigns, the challenges posed by privacy regulations, and innovative strategies for audience targeting. We dive into how Todd leverages data-driven attribution models and first-party data strategies to optimize patient engagement and improve ROI. Tune in to learn how healthcare marketers can navigate compliance while driving meaningful results.

In this episode of The Digital Clinic, we explore the patterns shaping healthcare marketing and health IT with John Lynn, Founder and Chief Editor of Healthcare Scene, the organization behind Healthcare IT Today and the Swaay.Health community, two of the most recognized names in healthcare media. John shares his perspective on the current state of healthcare marketing, drawing on nearly 20 years of interviews and conversations with CMOs, digital marketing directors, and health IT leaders. We discuss why budget constraint, far from slowing organizations down, is quietly becoming one of the most powerful catalysts for creative and targeted marketing strategy, and how the organizations embracing that reality are pulling ahead of those waiting for resources to return. The conversation covers John's honest assessment of AI in healthcare marketing, where it is genuinely moving the needle, where agentic workflows are burning more relationships than they're building, and why he believes robotic campaigns will struggle until the humans on the receiving end are no longer the decision-makers. We also explore the three AI breakthroughs John believes will have the most transformational impact on the industry: ambient clinical voice documentation, intelligent data summarization, and the next generation of chatbots that go far beyond website interactions. John reflects on the deeper shift he sees happening across healthcare marketing and health IT, a growing hunger for meaning and purpose in the work itself. From his own journey as an IT guy turned media entrepreneur to the communities he has built around shared success stories, John makes the case that highlighting what's working and pushing the industry forward is not just a media philosophy. It is a competitive advantage. This episode delivers actionable insights for healthcare marketers navigating budget pressure, AI adoption, and the evolving skill sets that will define the next generation of leaders in health IT and healthcare marketing.

In this episode of The Digital Clinic, we explore the rapidly evolving landscape of healthcare marketing with Mari Considine, Chief Brand & Marketing Officer at Acenda Integrated Health, where she's spent over a decade transforming how the organization understands and values marketing's business impact. Mari shares the concept of "two different internets", explaining how search behavior on traditional platforms fundamentally differs from AI-driven queries, forcing healthcare marketers to develop entirely different content strategies to reach the same audiences. We discuss the practical realities of cross-generational marketing in behavioral health, why healthcare organizations must adapt not just channels but messaging itself to resonate with different generations' unique relationships to mental health, and how to prove marketing's business value by aligning KPIs directly to organizational strategic plans. From navigating compliance challenges to achieving remarkable internal communications adoption, Mari reveals how strategic leadership requires building infrastructure and empowering teams rather than staying in creative execution, and why specialized marketers need to become generalists as platforms evolve rapidly. This episode delivers actionable insights for proving marketing ROI to executive leadership, adapting to AI's impact on search behavior, and building marketing functions that drive genuine business growth in an era where traditional planning approaches no longer work.

In this episode of The Digital Clinic, we explore the dramatic transition from consumer-packaged goods to medical device marketing with Michel Montenegro, Global Digital Lead & Content Operations Manager at a global medical device organization. Michel shares his journey from executing performance marketing at billion-dollar CPG brands like Procter & Gamble, Unilever, and Kimberly-Clark to navigating the highly regulated world of healthcare marketing. We discuss how regulatory constraints fundamentally transform the marketer's approach, forcing deeper attention to customer needs, value propositions, and strategic preparation, and why these limitations actually elevate marketing effectiveness. The conversation explores AI's role in healthcare marketing, from avatar-driven content to creative variation strategies that maintain compliance while driving performance. We examine the importance of transparency in AI usage, building trust in regulated environments, and shifting from product-focused campaigns to patient-centered partnerships that extend throughout the entire healthcare journey. This episode delivers actionable insights for marketers navigating regulated environments, demonstrating how strategic thinking, AI-powered innovation, and compliance-first approaches can transform constraints into competitive advantages and create meaningful impact on patient outcomes. Connect with Michel Montenegro: https://www.linkedin.com/in/michelmontenegro-marketing/

In this episode of The Digital Clinic, we explore the evolution of AI in healthcare content strategy with David Patton, Senior Director of Content Strategy at Fred Hutchinson Cancer Center. David shares his dramatic transformation from viewing AI as an existential threat to content professionals to embracing it as a capacity multiplier that enables expert teams to accomplish more without sacrificing quality. We discuss the "dynamic storytelling evolution", how content teams must adapt to audiences who stay in their native platforms rather than crossing back to institutional websites, and why this shift requires rethinking content creation from text-first to multi-format approaches. The conversation reveals why expert oversight remains essential in healthcare content where accuracy is sacrosanct, how David operationalizes storytelling with world-class researchers who aren't natural self-promoters, and why Fred Hutch takes the provocative stance that AI should "steal" their content to better serve their educational mission. We also explore David's experience implementing HIPAA-compliant analytics, a journey that challenged assumptions about measurement and ultimately produced not less data, but different and better data with greater organizational visibility. From building trust in an era of institutional skepticism to combating misinformation without becoming a campaign organization, David demonstrates how removing the "crutches" of easy tactics creates better strategists who focus on messaging quality and authentic storytelling. This episode delivers actionable insights for healthcare marketers navigating AI adoption, privacy compliance, and the transformation from traditional content approaches to platform-native strategies that amplify expert capacity at scale. Connect with David Patton: https://www.linkedin.com/in/davidapatton Check out Fred Hutchinson Cancer Center here: https://www.fredhutch.org/

In this episode of Digital Clinic, we delve into the critical intersection of compliance and performance in healthcare marketing with experts Michael Regan and Emily Brooks from Wheelhouse Digital Marketing Group. They share insights from their Ultimate Guide to Compliance Monitoring and Auditing Tools, emphasizing the necessity of third-party monitoring to uncover hidden technical debt and ensure adherence to HIPAA regulations. We discuss the multifaceted benefits of compliance monitoring across legal, marketing, and IT teams, and how organizations can quickly gain value from their first audit. Tune in to discover practical strategies for implementing compliance tools that not only protect patient data but also enhance marketing effectiveness. Don't miss this essential conversation for anyone navigating the complexities of healthcare compliance.

In this episode of The Digital Clinic, we explore the transformation of performance marketing in regulated healthcare with Ethan Peterson, Performance Marketing Manager at Vibrant Wellness. Ethan shares how privacy constraints have removed the "crutches" of easy retargeting and precise tracking, forcing marketers to develop stronger creative, clearer messaging, and a deeper understanding of the customer journey. We discuss the practical realities of managing B2B2C campaigns under HIPAA compliance, why tracking deeper into actual revenue conversion outperforms traditional lead-based metrics, and how AI tools are transforming creative development without replacing strategic thinking. From building custom GPTs trained on brand voice to optimizing for AI search, Ethan reveals how healthcare marketers can thrive by embracing privacy-first strategies as opportunities rather than obstacles. This episode delivers actionable insights for discovering new pathways to performance in privacy-constrained environments, demonstrating how compliance requirements can elevate marketing effectiveness and drive measurable business results.

In this episode of The Digital Clinic, we explore the evolving landscape of healthcare digital marketing with Ashley Anderson, Director of Digital Marketing at Adventist Health. Ashley shares practical insights for navigating the intersection of authentic storytelling, HIPAA compliance, and AI innovation, from creating genuine connections with healthcare providers on camera to building first-party data strategies that outperform traditional third-party tracking. We discuss how privacy regulations have fundamentally reshaped measurement and targeting, why rural and urban markets require different strategic approaches, and how AI can scale content creation while maintaining the human nuance that drives patient engagement. This episode delivers actionable guidance for transforming compliance constraints and technological disruption into competitive advantages, moving beyond easy third-party solutions to build privacy-first marketing infrastructure that enhances both patient experience and measurable performance.

In this episode of The Digital Clinic, we explore the architecture behind HIPAA-compliant data warehouses with Michelle Jennette, BI Specialist at Wheelhouse DMG, as she walks us through the normalization processes and pipeline structures that enable privacy-first marketing analytics. Michelle shares the insights we've gained building data infrastructure for healthcare and other regulated industries—what works, what doesn't, and why managing platform APIs in-house creates more problems than it solves. From extraction tools and transformation layers to UUID implementation and quality assurance protocols, this episode provides a clear roadmap for unifying multi-platform marketing data, moving beyond manual reporting, and creating a reliable foundation that protects patient privacy while powering smarter optimization. Whether you're navigating attribution discrepancies, granularity mismatches, or custom conversion tracking, Michelle's guidance helps turn data complexity into clarity and performance.

In this episode of the Digital Clinic, we talk with K Royal, Global Chief Privacy Officer & Deputy General Counsel at Crawford & Company, about how different cultures approach data protection and why it matters for your marketing strategy. From Europe's human rights framework to Asia's honor-based systems and America's commercial model, we uncover how these fundamental differences shape the way you need to think about privacy compliance. The key insight? Privacy doesn’t come down to just checking regulatory boxes. When you prioritize transparency and genuine consent, you build trust that drives better marketing performance. Whether you're navigating HIPAA requirements, managing third-party tracking across your tech stack, or addressing the growing patchwork of state privacy laws, this conversation offers practical strategies for turning compliance challenges into competitive advantages, without sacrificing the performance your business needs. Connect with K Royal: https://www.linkedin.com/in/kroyal/ Check out Crawford & Co here: https://www.crawco.com/

In this episode of The Digital Clinic, we dive into building a privacy-compliant MarTech stack with Paul Weinstein, President at Wheelhouse DMG, as he breaks down the comprehensive 12-category guide we created to navigate demanding privacy environments. While evaluating MarTech tools at the intersection of privacy and performance, Paul shares practical insights for building your own compliant marketing infrastructure, revealing why proper privacy compliance doesn't hurt performance—it dramatically improves it. From consent management platforms to data activation tools, this episode delivers the strategic roadmap you need to evaluate vendors, control your data, and create marketing technology that delivers exceptional results while keeping you out of legal trouble. Whether you're dealing with HIPAA, GDPR, or state privacy laws, our blueprint transforms regulatory challenges into performance opportunities.

In this episode of The Digital Clinic, we dive into the rapidly shifting privacy enforcement landscape with Alysa Hutnik, Privacy and Information Security Practice Chair and Partner at Kelley Drye & Warren LLP. Alysa shares practical insights for navigating what she calls "a reckoning in digital privacy", from understanding the complex web of federal and state regulations to building consent-based strategies that actually boost marketing performance instead of limiting it. This episode delivers the strategic guidance you need to transform regulatory challenges into business opportunities, moving beyond the "all-you-can-eat buffet" mentality of ad tech to build privacy-first marketing that delivers better results while ensuring full compliance.

In this episode of the Digital Clinic, we dive into the evolving landscape of healthcare data compliance with Adam Putterman, Co-founder of Ours Privacy, discovering how his company charted a new course from a telehealth platform to a HIPAA-compliant customer data platform that's reshaping healthcare marketing. The conversation reveals the significant transformation healthcare organizations are navigating, moving from pixel-heavy tracking to privacy-first marketing strategies, sparked by evolving regulations and increased enforcement. Whether you're navigating the complexities of state privacy laws, implementing consent management platforms, or aiming to maintain marketing performance while ensuring compliance, this episode offers practical insights into how healthcare companies can balance growth with privacy protection in an increasingly regulated landscape. Guest: Adam Putterman, Co-Founder of Ours Privacy

In this episode of the Digital Clinic, we explore the strategic implementation of AI in healthcare marketing with Diane Hammons, Director of Digital Engagement at WG Content, uncovering how forward-thinking organizations are navigating regulatory requirements while unlocking AI's potential. The conversation reveals practical insights into how LLMs are fundamentally changing healthcare marketing, from requiring new approaches to content structure and user experience design to the need for AI literacy training even in highly regulated environments. Whether you're navigating compliance requirements or seeking to maximize AI’s impact while maintaining the trust and accuracy healthcare audiences demand, this episode offers actionable strategies for balancing innovation with regulatory reality. Guest: Diane Hammons, Director of Digital Engagement at WG Content

In this Digital Clinic episode, Justin Smyth, Director of Business Solutions at Wimmer Solutions, draws from his experience at major brands like Microsoft and Nordstrom to explore how privacy regulations are fundamentally reshaping digital marketing. As traditional tracking methods are increasingly less viable, Justin explains why first-party data has become the foundation for effective marketing. The conversation covers practical AI implementation in marketing workflows, the difference between simple AI tools and sophisticated agentic systems, and Justin's vision for the future where marketers become orchestrators of AI agents rather than direct task executors. With insights on building privacy-compliant data infrastructure, navigating the evolving regulatory landscape, and preparing for AI-powered search and shopping experiences, this episode is essential for marketers looking to build sustainable, customer-centric strategies in an increasingly complex digital environment. Guest: Justin Smyth, Director of Business Solutions at Wimmer Solutions

Join Mike Julian, Principal Consultant for Population Intelligence and Activation at Definitive Healthcare, for an in-depth conversation about the transformation of healthcare data strategy in this episode of the Digital Clinic. The discussion reveals how healthcare organizations can overcome the constraints of first-party data through tokenization technology, addresses the future of healthcare marketing in an AI-driven landscape, and the critical importance of measurement frameworks that extend beyond basic performance metrics. Mike emphasizes why agencies must transition from tactical execution to strategic data consulting partnerships while delivering clear, expert insights on building privacy-compliant data strategies that enhance patient outcomes. Don’t miss this must listen to episode! Guest: Mike Julian, Principal Consultant for Population Intelligence and Activation at Definitive Healthcare

In this episode of the Digital Clinic, we explore the evolving privacy landscape with Jodi Daniels, CEO of Red Clover Advisors and co-host of the podcast 'She Said Privacy/He Said Security.’ With over 25 years navigating the intersection of digital marketing and data privacy, Jodi reveals how building trust through smart privacy practices can unlock new opportunities for growth.   Jodi provides practical advice for companies on how to future-proof against evolving regulations,  Tune in to hear the positive impact smart privacy practices can have on customer trust and operational efficiency.  We dive into the current privacy terrain, from GDPR and state regulations to sector-specific frameworks like HIPAA and GLBA, and discover how forward-thinking companies are turning compliance challenges into competitive advantages. Jodi shares actionable strategies for future-proofing your organization against evolving regulations, emphasizing the need for comprehensive data inventories and effective governance processes.  You'll learn how the right approach to privacy can strengthen customer relationships, streamline operations, and position your brand as a trusted leader in your industry. Tune in and discover how to transform privacy from a hurdle into a strategic path forward.  Guest: ⁠Jodi Daniels, Founder & CEO of Red Clover Advisors Listen to "She Said Privacy/He Said Security."

Explore the intricate world of digital privacy with John Pestana, CEO at ObservePoint, from debunking common cookie misconceptions to advocating for user control over personal data. John highlights ObservePoint's compliant web governance solution, while sharing compelling insights from his entrepreneurial journey, revealing how empathy and generosity have shaped his business approach. You’ll also hear his forward-looking perspective on AI’s role in digital marketing and enhancing consumer privacy protection. Listen now for a thought-provoking episode that bridges the gap between technological innovation, business ethics, and the future of digital privacy. Guest: John Pestana, CEO at ObservePoint Check out ObservePoint EDGE 2025.

David Mihm, partner at Near Media and renowned local SEO expert, shares his perspective on how Google's antitrust and regulatory challenges, coupled with the rise of AI, are reshaping search marketing. With insights from his research at Near Media, David offers a unique view into the diversification of search, the evolution of user behavior in healthcare, and what an AI-powered future means for digital marketers. Guest: David Mihm, Partner at Near Media Related Links Digital Markets Act (DMA) DMA Article 6(5) Analysis on Google docs leak Google's DOJ testimony S. Pichai wants 500M users for Gemini Is TikTok the new search engine for Gen Z? Chapters (00:27) Meet David Mihm: Local SEO Expert (01:21) Understanding the Digital Markets Act (DMA) (02:38) Google's Compliance with the DMA (04:46) User Research and Google Business Profiles (16:35) The Role of Directories and Aggregators in Local Search (21:42) Google's Antitrust Issues in the US (28:21) The Impact of AI on Search and Local Businesses (37:08) Ranking for High-Level Keywords (38:12) The Importance of Search Visibility (38:56) Challenges in Measuring Visibility (40:33) Google's Competition and Strategy (49:10) The Future of Digital Marketing with AI (51:45) AI's Role in Content Creation (58:25) The Evolution of Junior Roles in Digital Marketing (01:03:51) Exciting Times in Digital Marketing

Gain insight into how serial entrepreneur and CEO at Delight Labs, David Niu, has cracked the code on leveraging PR to drive sales and increase business value. David emphasizes the importance of using “data as currency” and shares how this strategy has played a pivotal role in his journey of founding and exiting three successful companies. He reveals his methodical approach to PR at Delight Labs, where his team helps clients identify, organize, and utilize their unique data to attract media attention and build organic traffic, generating immediate interest and creating long-term SEO value. Guest: David Niu, CEO at Delight Labs Related Links BBC Article: From heart rates to surveys

In this inspiring conversation, Charles Bryce, CEO of Charlin Health Services, shares how his family-owned hospice and home health care company is redefining patient care in Dallas, TX. Starting from humble beginnings in his family's living room, Charlin has grown into a thriving organization serving over 600 patients annually while maintaining its core values of faith, family, and exceptional care. Charles discusses powerful insights about bringing humanity and hospitality to healthcare, scaling a healthcare business without compromising on personal touch, making difficult conversations about care more approachable, and building a lasting legacy in the community Charlin serves. His vision of creating an organization that will serve generations of Dallas families offers a refreshing alternative to the traditional exit-focused business model, while his practical approach to incorporating new technologies like AI shows how tradition and innovation can work hand in hand. Guest: Charles Bryce, CEO at Charlin Health Services

In this “All About AI” episode of The Digital Clinic, Dr. John Scott, Chief Digital Health Officer at UW Medicine, explores how artificial intelligence is reshaping healthcare delivery and medical research. From reducing physician burnout through automated charting to enabling groundbreaking discoveries in protein design, Dr. Scott shares insights on AI's current impact and future potential in medicine. As both a practicing physician and digital health leader, Dr. Scott offers unique perspectives on how AI is transforming the doctor-patient relationship, improving clinical outcomes, and creating more efficient healthcare systems. He also discusses UW Medicine's approach to implementing AI responsibly, addressing key concerns around privacy, bias, and workforce impact. Explore exciting developments in AI-assisted surgery, diagnostic imaging, and patient communication, while understanding the principles guiding AI adoption in healthcare settings. Guest: Dr. John Scott, Chief Digital Health Officer at UW Medicine Related Links Project ECHO Abridge The Nobel Prize in Chemistry 2024 Fairlearn

Boaz Ashkenazy, CEO and co-founder of Augmented AI, joins us this week for our “All About AI” series to explore the delicate balance between AI integration and human capabilities in modern organizations. Boaz shares his extensive experience leading augmented reality and AI teams to demonstrate how businesses can effectively implement AI while preserving and enhancing the human element. Through practical examples and real-world insights, Boaz offers a measured perspective on AI's current capabilities, limitations, and the pragmatic steps organizations can take to thrive in an AI-enhanced future. Related Links Shift AI Podcast California Senate Bill 1047 Veto EU Artificial Intelligence Act

Mike King⁠, CEO of iPullRank⁠ and acclaimed conference speaker, pulls back the curtain for an inside view on how AI, search, and digital marketing are evolving in our third “All About AI” episode. Mike sits down with Aaron to dive into how AI is transforming digital marketing - and search landscape in general, what Google's antitrust testimony reveals about how search really works, and why leaked Google documents are a treasure trove of information for digital marketers. Related Links Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked Status Quo Bias: The Behavioral Economics Principle That Rocked the Google Antitrust Trial "Everything Google Lied To Us About" Presentation "The Science of SEO"

For the second installment of Digital Clinic's "All About AI" series, we dive into the secretive world behind the development of Amazon Alexa with Al Lindsay, the third person hired into the Alexa group and former VP of Alexa Engine Software at Amazon. From the early clandestine data collection efforts dubbed 'Amped,' to the challenges of far-field speech recognition, Al provides a detailed account of Alexa's journey from concept to deployment.    Al also discusses the current state of AI, its potential impacts, and how businesses can effectively leverage AI to gain a competitive edge. Don't miss this rare insight into one of the tech world's most successful projects.   Guest: Al Lindsay, Former VP of Alexa Engine Software at Amazon and Current Partner, Techquity  Related Links Check out Techquity. Contact Al Lindsay: [email protected]

Kevin Madden, Assistant Vice President of Web Experience at Providence, joins Digital Clinic this week to discuss the future of digital healthcare marketing. In this insightful episode, Kevin shares Providence's approach to creating personalized, localized web experiences that guide patients through their healthcare journey. He emphasizes the importance of leveraging user-generated content, such as reviews and videos, to build trust and engage patients.   Kevin also explores the impact of AI and semantic search on healthcare marketing, highlighting the need for providers to adapt their strategies to better serve patients. Throughout the conversation, he shares his thoughts on the ever-changing digital world and how healthcare providers can optimize their web experiences to improve patient acquisition and engagement.  Guest: Kevin Madden, Assistant Vice President of Web Experience at Providence Visit our website for a ⁠⁠full transcript⁠⁠ of this episode.

During Tealium’s Digital Velocity conference, Aaron had the chance to connect with Nirmal Vemmana, Product Lead for Healthcare and Life Sciences at Tealium, to discuss the company's latest offering, Tealium for Healthcare. Nirmal dives into how Tealium has been working in the heavily regulated healthcare space since 2013 and how their partnership with Wheelhouse has helped them navigate the complex world of HIPAA compliance.   Nirmal shares how healthcare organizations should view compliance as an opportunity to refine their marketing strategies and adopt a first-party data-driven approach. The conversation also touches upon the evolving landscape of privacy regulations and how Tealium and Wheelhouse are empowering healthcare and life sciences organizations to thrive in this new era of data privacy.  Guest: Nirmal Vemmana, Product Lead for Healthcare and Life Sciences at Tealium Visit our website for a ⁠full transcript⁠ of this episode.

Join Rob Anderson, Principal CDP Strategist at Tealium, as he explores the world of Customer Data Platforms (CDPs) and their role in personalizing customer experiences. Rob shares insights on leveraging CDPs for use cases such as cart abandonment, website personalization, and healthcare marketing, while maintaining data governance and regulatory compliance. He highlights the importance of real-time data activation and how CDPs enable marketers to deliver targeted, personalized experiences across multiple channels.  He speaks to the significance of understanding customer journeys and using CDP data to identify pain points and deliver relevant messages to guide customers towards their desired outcomes. Rob also discusses the future of CDP technology, including the exciting possibilities of Tealium's Moments API and the upcoming feature that will allow multiple users to work simultaneously within the AudienceStream tool, enhancing collaboration and scalability for CDP teams.  Guest: Rob Anderson, Principal CDP Strategist at Tealium Visit our website for a full transcript of this episode.

In this episode of the Digital Clinic, Aaron Burnett is joined by Catherine Carr, Founder and Chief Inspiration Officer of Vitamin C Creative, to discuss the power of brand strategy and how it can define and differentiate your business from competitors. Catherine shares her wealth of knowledge from working in content and marketing roles at Microsoft, Cranium, and Hasbro, to founding her own brand strategy firm, where she has helped a wide range of clients develop and implement effective brand strategies.  Catherine emphasizes the importance of crafting an authentic and compelling brand narrative that captures the essence of a company's identity, purpose, and unique value proposition, which should be activated and implemented across all aspects of the business. She explains her process for developing brand strategies, which involves gathering insights from stakeholders, customers, and competitors, and using tools like brand archetypes to create an emotional connection with customers and to achieve a transformative impact on growth and market position.   The episode features several case studies from Catherine's work with clients such as Blackbird Health, LiveRamp, and Aegis Living, illustrating the tangible benefits of a well-defined and executed brand strategy.  Guest: Catherine Carr, Founder and Chief Inspiration Office at Vitamin C Creative  Visit our website for a full transcript of this episode.

Explore the impact of AI on healthcare information delivery, the challenges and opportunities presented by Google's AI Overviews in search results, and the implications of HIPAA guidelines for digital marketing in healthcare with David Patton, Senior Director of Content Strategy at Fred Hutch Cancer Center. Patton brings attention to creating high-quality, expert-driven content to stand out in the AI age, while discussing how healthcare organizations can leverage AI to improve patient experiences and maintain compliance and ethical standards. This jam-packed episode also touches on the future of content creation, the balance between utilizing various media formats for consumption, and the potential for AI to enhance patient care and information accessibility.   Guest: David Patton, Senior Director of Content Strategy at Fred Hutch Cancer Center Visit our website for a full transcript of this episode.

In a world where AI is increasingly dominating marketing strategies, how can marketers stay relevant and continue to deliver value to their clients? In this insightful episode of Digital Clinic, Aaron Burnett engages in a captivating discussion with Ian Lurie, a seasoned digital marketing expert and Founder and former CEO of the acclaimed agency Portent. Together, they explore the critical importance of creativity and expertise when handling the challenges posed by AI, sharing practical advice on adapting to AI-driven search results, building owned audiences, and maintaining ethical marketing practices. This episode is packed with valuable insights that will help digital marketers thrive in an AI-dominated future.  Guest: Ian Lurie, Digital Marketing Consultant & Founder and former CEO of Portent  For more information on topics discussed in this episode, check out the links below. Former Portent Employees (Free Agents) Lookback: Google Panda algorithm update launched 13 years ago Leaked Google Search API Documents IAB Tech Lab's Privacy Sandbox Fit Gap Analysis for Digital Advertising Navigating the Impacts of Google’s Privacy Sandbox on Digital Advertising

Hear from Monique Trulson, Senior Director of Global Digital Marketing at Insulet, as she shares her fascinating journey from meteorologist to digital marketing leader in the MedTech industry. Monique discusses the remarkable evolution of digital marketing, the challenges of balancing privacy and the role of compliance with personalization, and the importance of empathy in connecting with audiences. She emphasizes the significance of adapting to change, continuously learning, and finding meaning in one's work.   Monique also highlights the power of leveraging technology to create value and human connections with less data, particularly in the context of MedTech marketing. Throughout the conversation, Monique's passion for her work and her commitment to making a positive impact shine through, offering valuable insights for marketers and business leaders alike.  Guest: Monique Trulson, Senior Director of Global Digital Marketing at Insulet

Dig into the ever-transforming realm of digital analytics and marketing, as privacy regulations continue to shape the way companies collect and use customer data.   Laura Chase, Senior MarTech Strategist at Wheelhouse, emphasizes the importance of embracing privacy rather than fighting against it, while advocating for healthcare organizations to take control of their own data by implementing private client IDs and being selective about the data they share with third-party vendors. Throughout the conversation, Laura shares her experiences and insights from working with various organizations, stressing the need for analysts to understand the data they work with and for marketers to move away from "lazy" tactics and focus on creating genuinely relevant experiences for their audiences.  Guest: Laura Chase, Senior MarTech Strategist at Wheelhouse DMG

In this episode of Digital Clinic, guest Paul Weinstein, General Manager at Wheelhouse DMG, dives into the complex world of HIPAA-compliant data solutions. The discussion covers the tightening of privacy regulations and how healthcare organizations can maneuver these difficult changes by developing a platform-agnostic approach. Aaron and Paul further explore the key components of a successful HIPAA-compliant data solution framework, emphasizing the importance of leveraging first-party data and working with experienced partners who can help organizations understand their technology stack and unlock the potential of their data while maintaining compliance. This insightful conversation provides valuable guidance for healthcare marketers seeking to balance the demands of data-driven decision-making with the critical need for patient privacy protection.  Guest: Paul Weinstein, General Manager at Wheelhouse DMG For more information on HIPAA-compliant data solutions and OCR's updated guidance on online tracking, visit the links below. HIPAA Compliant Data Solution Clarity for HIPAA Compliance From OCR's Updated Guidance

Understand the impact of Apple's iOS updates and the evolving privacy landscape on digital advertising, particularly in the healthcare industry, with Alex Martin, Associate Director of Digital Advertising at Wheelhouse DMG.   On this episode, we explore how advertisers can adapt to these changes by leveraging first-party data, implementing innovative tracking methods, and focusing on creative marketing strategies. The conversation emphasizes the importance of building a strong data infrastructure, utilizing business intelligence, and shifting towards a more privacy-compliant approach to digital advertising. Learn valuable insights and strategies for advertisers looking to navigate the challenges and opportunities presented by the new era of privacy-focused digital advertising.  Guest: ⁠Alex Martin, Associate Director of Digital Advertising at Wheelhouse DMG For more information on topics discussed on today's episode, check out these related articles.  Apple announces powerful new privacy and security features Navigating the Impacts of Google’s Privacy Sandbox on Digital Advertising Clarity for HIPAA Compliance From OCR’s Updated Guidance on Online Tracking 

Craig Nishizaki, Head of Business at UpTop, joins Aaron to discuss the pivotal role user experience (UX) design plays in aligning business objectives, brand identity, and digital transformation. Learn how the UX design process has evolved over the years, transitioning from simply creating aesthetically pleasing screens to becoming a strategic partner that drives measurable business value. The conversation investigates the importance of understanding user needs, bridging organizational silos, and harnessing the power of UX to create digital experiences that enhance customer satisfaction, boost profitability, and foster trust.   This episode is a must-listen for anyone looking to leverage UX design as a catalyst for growth and success in today's competitive digital ecosystem.  Guest: Craig Nishizaki, Head of Business at UpTop 

Dive into the complex world of data privacy, advertising technology, and the future of AI in digital marketing with Ted Sfikas, Field CTO at Amplitude. Together, Ted and Aaron discuss the strategies employed by major players like Google, Apple, and The Trade Desk in navigating privacy regulations while still providing effective advertising solutions. The conversation also touches on the importance of first-party data, the challenges of the Google Privacy Sandbox, and the potential impact of AI.   Throughout the discussion, Ted emphasizes the need for greater transparency, user control over personal data, and the importance of staying informed about the rapidly evolving landscape of privacy and advertising technology.  Guest: Ted Sfikas, Field CTO at Amplitude. Editor's Note: Amplitude has about 2,700 customers currently. For more information on today's discussed topics, check out these articles on our website. Navigating the Impacts of Google’s Privacy Sandbox on Digital Advertising Clarity for HIPAA Compliance From OCR’s Updated Guidance on Online Tracking

In 2024, organic search will remain a major channel for healthcare providers. So where should healthcare providers invest to succeed in organic search? In the first episode of the Digital Clinic podcast, we dive into the crucial findings from our recent study, Decoding Healthcare SEO: Unveiling the Tactics of Top-Ranked Provider Sites.  Jen Floyd, Director of Digital Strategy at Wheelhouse DMG, shares the winning strategies employed by top-performing sites, the role of localized content, and the importance of understanding user intent in healthcare SEO. We also explore the surprising differences in SEO tactics across various specialties and the impact of aggregators on search results. Tune in to learn how you can crack the code on healthcare SEO and make well-informed decisions to drive your digital marketing success in 2024.  Guest: Jen Floyd, Director of Digital Strategy at Wheelhouse DMG For more information on today's episode, read the full SEO Healthcare Study on our website.