PODCAST · business
Digital Clinic
by Wheelhouse DMG
The podcast that goes deep on critical digital marketing trends, strategies, and tactics for the healthcare and medical device industries. Each episode brings you expert guests sharing the knowledge, insights, and advice that healthcare marketers need to be successful in this complex and rapidly evolving digital landscape.
Episodes
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Inside Fortune 100 Marketing Procurement: Privacy, AI, and Value
What happens when a veteran agency strategist who manages Super Bowl buys, affiliate campaigns, and complex MarTech stacks moves to the buyer side of the table? In this episode of The Digital Clinic, Aaron Burnett sits down with Fariba Shamim, Manager of Category Strategy for Marketing at Liberty...
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Marketing Measurement the CFO Actually Cares About
How can marketing leaders move past vanity metrics and build a measurement engine that earns total financial confidence from their CFO? In this episode of The Digital Clinic, Aaron Burnett breaks down how healthcare and MedTech marketers can transform marketing from a perceived cost center into a...
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The Sales Rep That Never Sleeps: Building a 24/7 MedTech Demand Engine
How do you build a marketing engine that educates surgeons and drives pipeline 24 hours a day? In this episode of Digital Clinic, Aaron Burnett sits down with veteran medtech marketer Tony Chadwick. Tony discusses his recent success helping Bioventus scale its commercial pipeline from $19 million...
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Real-Time Propensity Modeling: Reclaiming Ad Performance in a Privacy-First Era
How do you optimize your digital ad platforms when strict healthcare privacy laws block your tracking pixels? In this episode of Digital Clinic, Aaron Burnett sits down with Michael Wiegand, Director of Marketing Sciences at Wheelhouse DMG. Together, they explore how real-time propensity modeling...
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From SEO to GEO: Winning the Shift to AI-Search
Are AI search citations really driving business outcomes, or are they just a vanity metric? In this episode of Digital Clinic, Aaron Burnett sits down with Taylor Hurff, Director of Digital Strategy at Wheelhouse DMG. Together, they unpack Generative Engine Optimization (GEO) in healthcare and...
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Strategy Before Execution: Why 72% of MedTech Companies Miss The Mark
Only 28% of MedTech companies have a documented marketing strategy—are you in the 72% falling behind? In this episode of Digital Clinic, Aaron Burnett sits down with Saul Marquez, CEO of Outcomes Rocket. Drawing from his MedTech sales experience and 2,000 interviews, Saul reveals why rushing into...
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How Healthcare Marketers Build for a Buying Process They Don't Control
Healthcare buying committees are large, slow-moving, and full of stakeholders with competing priorities. Adam Turinas understands this from both sides of the table. Before founding Health Launchpad, he spent years running a health tech company navigating the same complexity his clients face…
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Industry Experts Share Their Best Advice for MedTech and Healthcare Marketers
In this milestone 50th episode of Digital Clinic, we celebrate by revisiting the most insightful moments from our previous conversations with industry leaders in healthcare marketing. Join me as we explore the unique challenges and opportunities faced by med tech marketers in a privacy-first,...
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How to Navigate Shifting Compliance Rules Without Sacrificing Performance
In this episode of Digital Clinic, we tackle the pressing challenge of navigating shifting compliance rules in healthcare marketing without sacrificing performance. Join me as I speak with Richard Chapman, an experienced privacy officer and founder of Syndalos, who shares invaluable insights into...
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Why Privacy-First Marketers Are Turning to Media Mix Modeling
In this episode of Digital Clinic, I dive into the transformative potential of media mix modeling for privacy-first marketers in healthcare and med tech. With cookie deprecation and new regulations reshaping how we track and measure success, conventional attribution methods are proving…
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Why PR Practitioners Are Built for the Age of AI Search
Abby Lovett spent 26 years at the world's foremost PR agencies doing the kind of work AI is worst at: building credibility that cannot be bought. Now, as founder of CTP Visibility Advisors, she's making the case that the AI visibility challenge facing brands today isn't an SEO or a GEO problem....
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How to Cut Through the Noise with Audience-Focused Content Marketing
Great content doesn't sell, it serves, and Courtney Patterson has built her entire marketing philosophy around that distinction. Courtney is the Content Strategist and Marketing Lead at Implant Direct, with a career spanning FinTech, SaaS, and medical device across some of the largest companies…
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How Patient-Centered Thinking Drives MedTech Marketing Performance
In this episode of Digital Clinic, I'm joined by Bridget Linebarger, founder of Springbridge, as we explore how patient-centered thinking enhances MedTech marketing performance. With over 20 years in the industry, Bridget emphasizes the importance of understanding the full spectrum of the patient...
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How Employee Volunteering Transforms Companies and Communities
In this episode of Digital Clinic, I sit down with Erika Bigelow, founder of Do Good Today and former Wheelhouse alum, to explore the transformative power of corporate volunteering. We discuss the vital role that generosity plays in fostering a strong workplace culture and enhancing employee...
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Driving Real Results Through Data Privacy and AI in Healthcare Marketing
In this episode of Digital Clinic, I sit down with Todd Weinstein, Director of Digital Marketing at NeuroPace, to explore the intersection of data privacy, AI, and healthcare marketing. With over two decades of experience, Todd shares insights on effectively tying marketing efforts to real…
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How To Find Meaning & Performance in Health IT
In this episode of The Digital Clinic, we explore the patterns shaping healthcare marketing and health IT with John Lynn, Founder and Chief Editor of Healthcare Scene, the organization behind Healthcare IT Today and the Swaay.Health community, two of the most recognized names in healthcare media....
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Navigate AI, Generational Marketing, & Strategic Leadership
In this episode of The Digital Clinic, we explore the rapidly evolving landscape of healthcare marketing with Mari Considine, Chief Brand & Marketing Officer at Acenda Integrated Health, where she's spent over a decade transforming how the organization understands and values marketing's business...
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From CPG to Healthcare: AI, Regulatory Constraints, and Creative Optimization
In this episode of The Digital Clinic, we explore the dramatic transition from consumer-packaged goods to medical device marketing with Michel Montenegro, Global Digital Lead & Content Operations Manager at a global medical device organization. Michel shares his journey from executing performance...
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Beyond Automation: Amplifying Healthcare Marketing Through AI Content Strategy
In this episode of The Digital Clinic, we explore the evolution of AI in healthcare content strategy with David Patton, Senior Director of Content Strategy at Fred Hutchinson Cancer Center. David shares his dramatic transformation from viewing AI as an existential threat to content professionals…
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Turning Privacy Into Performance: A Guide to Compliance Monitoring for Healthcare
In this episode of Digital Clinic, we delve into the critical intersection of compliance and performance in healthcare marketing with experts Michael Regan and Emily Brooks from Wheelhouse Digital Marketing Group. They share insights from their Ultimate Guide to Compliance Monitoring and Auditing...
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A Journey Through Modern Marketing: Privacy, Performance, and Purpose
In this episode of The Digital Clinic, we explore the transformation of performance marketing in regulated healthcare with Ethan Peterson, Performance Marketing Manager at Vibrant Wellness. Ethan shares how privacy constraints have removed the "crutches" of easy retargeting and precise tracking,...
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Authenticity, Privacy, and AI: Transforming Healthcare Digital Marketing
In this episode of The Digital Clinic, we explore the evolving landscape of healthcare digital marketing with Ashley Anderson, Director of Digital Marketing at Adventist Health. Ashley shares practical insights for navigating the intersection of authentic storytelling, HIPAA compliance, and AI...
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The Architecture of Privacy-First Marketing Data: Warehousing & Normalization
In this episode of The Digital Clinic, we explore the architecture behind HIPAA-compliant data warehouses with Michelle Jennette, BI Specialist at Wheelhouse DMG, as she walks us through the normalization processes and pipeline structures that enable privacy-first marketing analytics. Michelle...
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Privacy as Culture: Understanding Privacy Across Global Markets
In this episode of the Digital Clinic, we talk with K Royal, Global Chief Privacy Officer & Deputy General Counsel at Crawford & Company, about how different cultures approach data protection and why it matters for your marketing strategy. From Europe's human rights framework to Asia's…
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Building the Ultimate MarTech Guide for Privacy-First Marketing Success
In this episode of The Digital Clinic, we dive into building a privacy-compliant MarTech stack with Paul Weinstein, President at Wheelhouse DMG, as he breaks down the comprehensive 12-category guide we created to navigate demanding privacy environments. While evaluating MarTech tools at the...
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Beyond HIPAA: Privacy-First Marketing Strategies That Win
In this episode of The Digital Clinic, we dive into the rapidly shifting privacy enforcement landscape with Alysa Hutnik, Privacy and Information Security Practice Chair and Partner at Kelley Drye & Warren LLP. Alysa shares practical insights for navigating what she calls "a reckoning in digital...
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From Pixels to Privacy: The Evolution of Healthcare Data Compliance
In this episode of the Digital Clinic, we dive into the evolving landscape of healthcare data compliance with Adam Putterman, Co-founder of Ours Privacy, discovering how his company charted a new course from a telehealth platform to a HIPAA-compliant customer data platform that's reshaping...
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Privacy, Accuracy, and AI: The Future of Healthcare Content Marketing
In this episode of the Digital Clinic, we explore the strategic implementation of AI in healthcare marketing with Diane Hammons, Director of Digital Engagement at WG Content, uncovering how forward-thinking organizations are navigating regulatory requirements while unlocking AI's potential. The...
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Making Privacy Your Marketing Superpower
In this Digital Clinic episode, Justin Smyth, Director of Business Solutions at Wimmer Solutions, draws from his experience at major brands like Microsoft and Nordstrom to explore how privacy regulations are fundamentally reshaping digital marketing. As traditional tracking methods are…
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Breaking First-Party Barriers with Privacy-Compliant Data Modeling
Join Mike Julian, Principal Consultant for Population Intelligence and Activation at Definitive Healthcare, for an in-depth conversation about the transformation of healthcare data strategy in this episode of the Digital Clinic. The discussion reveals how healthcare organizations can overcome the...
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Building Trust Through Privacy: Why The Right Data Requires Consent
In this episode of the Digital Clinic, we explore the evolving privacy landscape with Jodi Daniels, CEO of Red Clover Advisors and co-host of the podcast 'She Said Privacy/He Said Security.’ With over 25 years navigating the intersection of digital marketing and data privacy, Jodi reveals how...
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Cookies, Compliance, & User Control: Building A Privacy-First Digital Experience
Explore the intricate world of digital privacy with John Pestana, CEO at ObservePoint, from debunking common cookie misconceptions to advocating for user control over personal data. John highlights ObservePoint's compliant web governance solution, while sharing compelling insights from his...
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How Google’s Regulatory Battles and AI Are Redefining the Future of Search
David Mihm, partner at Near Media and renowned local SEO expert, shares his perspective on how Google's antitrust and regulatory challenges, coupled with the rise of AI, are reshaping search marketing. With insights from his research at Near Media, David offers a unique view into the...
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Data As Currency: Transforming PR Into a Powerful Sales Function
Gain insight into how serial entrepreneur and CEO at Delight Labs, David Niu, has cracked the code on leveraging PR to drive sales and increase business value. David emphasizes the importance of using “data as currency” and shares how this strategy has played a pivotal role in his journey of...
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When Healthcare Meets Hospitality: Building a Legacy of Care
In this inspiring conversation, Charles Bryce, CEO of Charlin Health Services, shares how his family-owned hospice and home health care company is redefining patient care in Dallas, TX. Starting from humble beginnings in his family's living room, Charlin has grown into a thriving organization...
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All About AI: Transforming Healthcare from Research Labs to Patient Care
In this “All About AI” episode of The Digital Clinic, Dr. John Scott, Chief Digital Health Officer at UW Medicine, explores how artificial intelligence is reshaping healthcare delivery and medical research. From reducing physician burnout through automated charting to enabling groundbreaking...
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All About AI: Bridging Human and Machine - Practical Implementation for an AI-Enhanced Future
Boaz Ashkenazy, CEO and co-founder of Augmented AI, joins us this week for our “All About AI” series to explore the delicate balance between AI integration and human capabilities in modern organizations. Boaz shares his extensive experience leading augmented reality and AI teams to demonstrate…
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All About AI: Mike King on AI, Google Leaks, and How the DOJ Helped Digital Marketers
Mike King, CEO of iPullRank and acclaimed conference speaker, pulls back the curtain for an inside view on how AI, search, and digital marketing are evolving in our third “All About AI” episode. Mike sits down with Aaron to dive into how AI is transforming digital marketing - and search…
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All About AI: Building Alexa and Beyond, An Insider's View on the AI Revolution
For the second installment of Digital Clinic's "All About AI" series, we dive into the secretive world behind the development of Amazon Alexa with Al Lindsay, the third person hired into the Alexa group and former VP of Alexa Engine Software at Amazon. From the early clandestine data collection...
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Guiding Patients Through the Digital Healthcare Journey
Kevin Madden, Assistant Vice President of Web Experience at Providence, joins Digital Clinic this week to discuss the future of digital healthcare marketing. In this insightful episode, Kevin shares Providence's approach to creating personalized, localized web experiences that guide patients...
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Tealium and Wheelhouse: Empowering Healthcare Organizations with HIPAA-Compliant Data Solutions
During Tealium’s Digital Velocity conference, Aaron had the chance to connect with Nirmal Vemmana, Product Lead for Healthcare and Life Sciences at Tealium, to discuss the company's latest offering, Tealium for Healthcare. Nirmal dives into how Tealium has been working in the heavily regulated...
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Personalizing Customer Experiences Through CDP Strategies
Join Rob Anderson, Principal CDP Strategist at Tealium, as he explores the world of Customer Data Platforms (CDPs) and their role in personalizing customer experiences. Rob shares insights on leveraging CDPs for use cases such as cart abandonment, website personalization, and healthcare…
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The Power of Brand Strategy in Defining and Differentiating Your Business
In this episode of the Digital Clinic, Aaron Burnett is joined by Catherine Carr, Founder and Chief Inspiration Officer of Vitamin C Creative, to discuss the power of brand strategy and how it can define and differentiate your business from competitors. Catherine shares her wealth of knowledge…
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Improving Patient Experience and Content Storytelling in the Age of AI
Explore the impact of AI on healthcare information delivery, the challenges and opportunities presented by Google's AI Overviews in search results, and the implications of HIPAA guidelines for digital marketing in healthcare with David Patton, Senior Director of Content Strategy at Fred Hutch...
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The Importance of Creativity and Expertise in AI-Dominated Marketing
In a world where AI is increasingly dominating marketing strategies, how can marketers stay relevant and continue to deliver value to their clients? In this insightful episode of Digital Clinic, Aaron Burnett engages in a captivating discussion with Ian Lurie, a seasoned digital marketing expert...
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Leveraging Technology and Creating Value in MedTech Digital Marketing
Hear from Monique Trulson, Senior Director of Global Digital Marketing at Insulet, as she shares her fascinating journey from meteorologist to digital marketing leader in the MedTech industry. Monique discusses the remarkable evolution of digital marketing, the challenges of balancing privacy and...
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Pioneering Analytics for the Privacy Era
Dig into the ever-transforming realm of digital analytics and marketing, as privacy regulations continue to shape the way companies collect and use customer data. Laura Chase, Senior MarTech Strategist at Wheelhouse, emphasizes the importance of embracing privacy rather than fighting against it,...
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The Path to a HIPAA-Compliant Data Solution
In this episode of Digital Clinic, guest Paul Weinstein, General Manager at Wheelhouse DMG, dives into the complex world of HIPAA-compliant data solutions. The discussion covers the tightening of privacy regulations and how healthcare organizations can maneuver these difficult changes by…
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Succeeding in the New Era of Privacy-Focused Digital Advertising
Understand the impact of Apple's iOS updates and the evolving privacy landscape on digital advertising, particularly in the healthcare industry, with Alex Martin, Associate Director of Digital Advertising at Wheelhouse DMG. On this episode, we explore how advertisers can adapt to these changes by...
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How UX Aligns Business, Brand, and Digital Transformation
Craig Nishizaki, Head of Business at UpTop, joins Aaron to discuss the pivotal role user experience (UX) design plays in aligning business objectives, brand identity, and digital transformation. Learn how the UX design process has evolved over the years, transitioning from simply creating...
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ABOUT THIS SHOW
The podcast that goes deep on critical digital marketing trends, strategies, and tactics for the healthcare and medical device industries. Each episode brings you expert guests sharing the knowledge, insights, and advice that healthcare marketers need to be successful in this complex and rapidly evolving digital landscape.
HOSTED BY
Wheelhouse DMG
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Frequently Asked Questions
How many episodes does Digital Clinic have?
Digital Clinic currently has 51 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Digital Clinic about?
The podcast that goes deep on critical digital marketing trends, strategies, and tactics for the healthcare and medical device industries. Each episode brings you expert guests sharing the knowledge, insights, and advice that healthcare marketers need to be successful in this complex and rapidly...
How often does Digital Clinic release new episodes?
Digital Clinic has 51 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Digital Clinic?
You can listen to Digital Clinic on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Digital Clinic?
Digital Clinic is created and hosted by Wheelhouse DMG.
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