Digital PR Explained

A niche regulation. Thousands of public comments. One skeptical editor. In this solo episode, Britt walks through a real campaign where AI did the heavy lifting by making sense of a mountain of public record data fast enough to matter. She breaks down the strategy, the journalist response, and what it actually means to use AI well in PR.

Barron's recently found one sentence construction showing up across thousands of corporate documents, earnings calls, and press releases and it is a phrase that barely existed two years ago. It's called the Great Flattening, and PR pitches are not immune. In this solo episode, Britt breaks down why AI-assisted pitches are increasingly blending together and introduces the POINT Check, a five-question framework you can run any pitch through before you hit send.