PODCAST · business
Drive Your Digital Marketing
by Alyssa Evans
Welcome to "Drive Your Digital Marketing," the podcast hosted by Alyssa Evans, a seasoned marketing professional with over 10 years of experience and the founder of Drive Creative Marketing Group. In each episode, we dive into the latest cutting-edge tools and strategies that will not only boost your digital footprint but also supercharge your overall marketing efforts.Join us as we unravel the mysteries of the ever-evolving digital landscape and bring you insights from industry leaders, entrepreneurs, and seasoned marketers who share their success stories, challenges, and strategies that have worked wonders for them. Whether you're a seasoned marketer looking to stay ahead of the curve or a budding entrepreneur seeking to establish a robust online presence, this podcast is your go-to source for actionable tips and inspiration.
Episodes
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CEO → Creator 5 Ways to Be the Face of Your Brand
CEO personal branding: 5 ways to be the face of your business, grow your brand, and get found with founder-led content. You built the business — the LLC, the website, the social profiles, all of it. And then? Crickets. If you build it, they will come is a lie for business owners. Building it was...
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BE FINDABLE In 2026: Google, Social Media & AI Search Explained | Alyssa Evans
If you've noticed your traffic getting weird — fewer clicks, but the people who do find you already know who you are — you're not imagining it. The way people find businesses split into three lanes, and most of us are still optimizing for one. Here's the short version: someone looking for what…
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Scams, AI Threats & IT Security with Lori Crooks
Cybersecurity isn't just an IT problem anymore — it's a business problem, a consumer problem, and honestly, a people problem. In this episode, we sit down with Lori Crooks, Founder and CEO of Cadra, Inc., a security assessment and management firm helping organizations navigate the complex and...
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Scams, AI Threats & IT Security with Lori Crooks
Cybersecurity isn't just an IT problem anymore — it's a business problem, a consumer problem, and honestly, a people problem. In this episode, we sit down with Lori Crooks, Founder and CEO of Cadra, Inc., a security assessment and management firm helpi...
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Consulting to Fashion with Sabrina Rohde
She had the career most people spend years chasing. The prestigious firm. The fast track. The title that made everyone nod with approval. And she walked away to make a bag. Sabrina Rohde is the founder of Rohde Vene — a luxury accessories brand born in New York out of years spent in…
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Your Brain on Marketing: The Behavioral Psychology Behind Why Humans Buy
Today's consumers are more research-driven than ever. They compare, read reviews, and do their homework before buying. But after all that research, the thing that actually tips the decision is almost never the feature list, it's a feeling. A connection. The moment something moves from "I'm...
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Your Brain on Marketing: The Behavioral Psychology Behind Why Humans Buy
Today's consumers are more research-driven than ever. They compare, read reviews, and do their homework before buying. But after all that research, the thing that actually tips the decision is almost never the feature list, it's a feeling. A connection...
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Games, Memory, and Building with Purpose with Sharon Wood
Sharon Wood launched the very first Grand Theft Auto. She put video games on 150 million packages of Fritos. She built games for Burger King. By every measure, she had already won. And then she walked away from all of it to build something that actually keeps her up at night — in the best way....
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Games, Memory, and Building with Purpose with Sharon Wood
Sharon Wood launched the very first Grand Theft Auto. She put video games on 150 million packages of Fritos. She built games for Burger King. By every measure, she had already won. And then she walked away from all of it to build something that actuall...
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Paid Ads, Scroll Stoppers & Finding Your People with Kathie Feng
Most founders are solving the wrong problem beautifully. They rebuild offers, redesign websites, and overhaul messaging before ever confirming that the right customers are even seeing it. This episode is about fixing that. Alyssa Evans sits down with Kathie Feng, founder and Growth Architect at...
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AI Isn't Replacing Marketing - It's Exposing Which Brands Did the Work
Is AI coming for your marketing job? That's the wrong question — and this episode breaks down what's actually happening. In Part 1 of this 3-part solo series, host Alyssa Evans explores what AI is really shedding light on in the marketing world. With a background in behavioral psychology and over...
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AI Isn't Replacing Marketing - It's Exposing Which Brands Did the Work
Is AI coming for your marketing job? That's the wrong question — and this episode breaks down what's actually happening. In Part 1 of this 3-part solo series, host Alyssa Evans explores what AI is really shedding light on in the marketing world. With a...
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Delegation for Leaders Who Can't Let Go with Renee Hastings
What does it look like to build a business when no one built the path before you? In this episode of the Growth Strategy Podcast, host Alyssa Evans sits down with Renee Hastings - President and CEO of Executive Help Now, former Dale Carnegie Leadership Training Coach, and NBC-featured…
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Turn Passion Into Profit with Ali Raymer | Travel Advisor | Growth Strategy
This week I'm sitting down with travel entrepreneur and former high school English teacher Ali Raymer and this conversation is for anyone who's ever wondered if their passion is "enough" to build a real business around. Spoiler: it is. But only if you know how to tell the story. Ali built her...
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Marketing Is Not One Size Fits All
Marketing advice has become its own hamster wheel. Every tool has a must-have funnel. Every platform has a strategy you're supposed to follow. And every guru is selling you a system that worked great... for their business. The problem? Your business isn't their business. And it never will be....
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Small Steps, Big Results: How Dr. Christiane Schroeter Built a Business Without Burning Out
What if the secret to growing your business wasn't working harder — but working smaller? In this episode of Growth Strategy, Alyssa sits down with Dr. Christiane Schroeter, TEDx speaker, university professor, bestselling author, and host of the globally Top 1% ranked podcast Happy Healthy Hustle....
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Patience is a skill
This week I'm sharing a solo episode on one of the most misunderstood concepts in business and life — patience. Not the "sit back and wait" kind, but the active, strategic, showing-up-every-single-day kind that actually builds something real. Because here's the truth: patience isn't a personality...
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Your Relationship Business Plan with Dr. Robin Buckley
This week I sat down with Dr. Robin Buckley — clinical psychologist, executive coach, and Amazon bestselling author of Marriage Inc. — to talk about why most couples are winging their relationships and what to do instead. Dr. Robin shares how applying business strategies to your relationship can...
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How to write (and sell) your story with Kira Hartley
This week I sat down with Kira Hartley, who published her first book at age 55 after decades of wanting to be an author. We discuss the real challenges of pursuing creative dreams later in life, overcoming self-doubt, and finding the courage to finally start. What We Cover: How to start writing...
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What is growth strategy, really? [audio newsletter]
What Growth Strategy Really Means (Hint: It's Not About Hustling Harder) Steve Jobs said marketing is about values and he was right. In this week's episode, I break down what growth strategy actually means and why it has nothing to do with chasing every trend or burning yourself out. We're…
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The Amazon AI That Discriminated Against Women
In 2014, Amazon spent years and millions of dollars building a hiring AI to streamline recruitment. By 2017, they killed the entire project. Why? It systematically discriminated against women. This is the story of how one of the world's most sophisticated tech companies with unlimited resources,...
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How Agentic AI is Changing SEO
SEO isn't dead—but the way you've been doing it is. 43% of Google searches now show AI-generated answers at the top, which means traditional "rank #1" strategies are becoming obsolete. The new game? Becoming the source AI trusts and cites—not just the link people click. In this episode, I break...
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The Power of Creativity
This episode dives deep into the power of creativity - the driving force behind innovation and problem-solving. Explore the challenges of balancing creativity with measurable outcomes and how a more open-minded approach can unlock fresh perspectives. Learn ways to boost your own creativity, how…
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The Juggle is Real... Motherhood & Work
This episode is a little different ... I share my experience as a work-from-home mom, from the initial challenges of navigating a newborn and work to the ongoing struggle for balance. The episode concludes with the message that there will be messy moments, but to find humor in the chaos and…
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Lessons I've Learned From The Brands I've Managed
Grit and confidence are built in the trenches. In this episode, I explore the importance of perseverance in the face of obstacles and some of the key lessons I have learned from the different brands I have managed, including: Having great business ideas doesn't automatically translate to being...
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Content Creation... and Micro-Content Magic!
Making enough content to keep up with the demand is TOUGH! Long-form content is a valuable resource for dedicated audiences but for capturing new audiences and driving conversions, micro-content becomes essential. This bite-sized information is perfect for a society with short attention spans. In...
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Amazon KDP: More than just eBooks!
Amazon KDP has a lot more to offer than just eBooks! In this episode, I talk about Amazon KDP's versatility and how to leverage it for personal projects and business ventures to help you gain more passive income! Learn the pros and cons of this platform and get some insights on how you can…
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Your Website's Not Working... and other things.
This episode covers a common mistake hindering sales success – neglecting marketing automation. Many companies, despite setting up a robust online presence, miss out on key conversions due to overlooked marketing strategies. I share a recent experience with a client who, despite a substantial...
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Your Website's Not Working... and other things.
This episode covers a common mistake hindering sales success – neglecting marketing automation. Many companies, despite setting up a robust online presence, miss out on key conversions due to overlooked marketing strategies. I share a recent experience...
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Your Customers Crave Consistency!
In a world filled with constant distractions and competing brands, standing out can be a challenge. I get it; life is hectic. In this episode, I'm here to guide you through reducing content creation overwhelm and transforming it into an intentional and manageable plan....
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Hustle Culture Will Get You Nowhere
In this episode, we tackle the pervasive and often toxic mindset of hustle culture. Join us for some real talk on why the relentless grind might not be the golden ticket to success. We examine the unhealthy relationship society has with glorifying constant productivity at the expense of…
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Lead Magnets: Build Relationships & Nurture Leads
In this episode, we discuss the importance of lead magnets for businesses of all sizes Lead magnets are not just about collecting email addresses; they are about building relationships, establishing trust, and nurturing leads into loyal customers. They are the bridge that connects you with your...
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How To Use ChatGPT To Boost Your Marketing Strategy
In this episode, we delve into the world of AI-powered chatbots, highlighting ChatGPT's ability to enhance efficiency and drive marketing impact. Discover how ChatGPT can be your secret weapon to: Generate captivating content Optimize marketing campaigns with A/B testing Gather valuable market...
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ABOUT THIS SHOW
Welcome to "Drive Your Digital Marketing," the podcast hosted by Alyssa Evans, a seasoned marketing professional with over 10 years of experience and the founder of Drive Creative Marketing Group. In each episode, we dive into the latest cutting-edge tools and strategies that will not only boost your digital footprint but also supercharge your overall marketing efforts.Join us as we unravel the mysteries of the ever-evolving digital landscape and bring you insights from industry leaders, entrepreneurs, and seasoned marketers who share their success stories, challenges, and strategies that have worked wonders for them. Whether you're a seasoned marketer looking to stay ahead of the curve or a budding entrepreneur seeking to establish a robust online presence, this podcast is your go-to source for actionable tips and inspiration.
HOSTED BY
Alyssa Evans
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Frequently Asked Questions
How many episodes does Drive Your Digital Marketing have?
Drive Your Digital Marketing currently has 33 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Drive Your Digital Marketing about?
Welcome to "Drive Your Digital Marketing," the podcast hosted by Alyssa Evans, a seasoned marketing professional with over 10 years of experience and the founder of Drive Creative Marketing Group. In each episode, we dive into the latest cutting-edge tools and strategies that will not only boost...
How often does Drive Your Digital Marketing release new episodes?
Drive Your Digital Marketing has 33 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Drive Your Digital Marketing?
You can listen to Drive Your Digital Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Drive Your Digital Marketing?
Drive Your Digital Marketing is created and hosted by Alyssa Evans.
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