East Trade Winds

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Team leaders / Anyone who manages people or serves customers WHAT THEY'LL GAIN: A practical conflict framework, free downloadable toolkits, and the neuroscience behind why we react the way we do — and how to stop.   Mitchell Weisburgh solves one specific problem: people don't know what to do when a conversation turns hostile. Mitchell is a mind shifting coach, author of the Mind Shifting series, and a practitioner who has spent years helping individuals and teams break through mental barriers — especially under pressure. In this East Trade Winds session, he walked the room through two free toolkits from his latest book, Mind Shifting: Conflicting — one for customer service conflicts and one for workplace conflicts. The session opened with a hard truth: when we're triggered, our instinct is to defend, fix, or explain. None of those work. The person across from you isn't ready to hear solutions. They need to feel heard first. Mitchell introduced a four-step framework: shift into curiosity, ask questions that build understanding, establish trust, then move toward resolution. He explained the neuroscience behind it — stress hormones take 60 to 90 seconds to flush from the brain, which means pausing isn't weakness. It's strategy. The community shared real examples: a help desk veteran who learned to ask "how would you like me to help you?", a restaurant trainer who reframed complaints as valuable feedback, and a business owner whose vegetable delivery company failed every step of this process. Key topics covered in this session: Why curiosity is the first tool — not solutions How tone of voice triggers or calms mirror neurons Co-regulation: why slowing your voice slows the room The difference between a reasonable and unreasonable customer — and what to do with each Preparing for conflict in advance so your response becomes muscle memory The neuroscience of the amygdala, survival brain, and prefrontal cortex in conflict moments Connect with Mitchell Weisburgh:Website | LinkedIn | Blog | Substack | Instagram | Facebook | X | Events Free Toolkits from Mitch:  Customer Service Conflicts: https://mindshiftingwithmitch.org/customer_service  Workplace Conflicts: https://mindshiftingwithmitch.org/practicals-workingconflicts-871986   Sponsors Canada Growth Network — Full GHL CRM plus a membership community built for growth. $1 CAD your first month. $47/month after. No contract. Web Indexer — The smart chatbot for the K4B site. Search episodes by topic, book meetings, find answers fast. East Trade Winds — Free weekly networking. Tuesdays 8–9 AM EST. Bring one challenge. Make one introduction.   Have a question or want to connect? [email protected] Join Canada Growth Network and get a full Go High Level account: $1 CAD your first month, $47/month after. No lock-in. Join here Join East Trade Winds free every Tuesday 8–9 AM EST: Register here Subscribe to the podcast on your favourite platform. Subscribe to the K4B blog: blog.knack4business.com Search all K4B episodes: knack4business.com Want to be a guest on K4B? Register here Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders who've outgrown their original business identity WHAT THEY'LL GAIN: A clear diagnostic framework for identifying what's actually blocking growth — identity, strategy, or infrastructure — plus a free tool to find out where you stand right now.   Most business owners who feel stuck aren't failing. They're in the mid time — the space between who they've been and who their business now requires them to be. That gap is real. And it's fixable. Paula Washington has spent over 30 years helping leaders and business owners move through that gap. She started her first business after being downsized from corporate, walked into a bank for a loan, and walked out with a contract. That story tells you everything about how she operates. In this East Trade Winds session, Paula breaks down the three places to look when nothing is moving: identity, strategy, and infrastructure. She explains why effort alone doesn't compound — and why the operating system you built five or ten years ago may be the very thing slowing you down today. Key topics covered: The mid time — what it is and why it happens to experienced owners Why being pigeonholed in one area of your business keeps you behind The difference between being busy and building compounding momentum How to build a business that can grow even when you step back The Golden Gap Compass — a free diagnostic tool where soul meets strategy and wisdom becomes wealth Paula Washington is a leadership strategist, executive coach, and author. She works with business owners and leaders who are doing everything right but still can't seem to move forward. She helps them identify the real block — then gives them a clear path to grow their leadership, strategy, and systems in alignment. Connect with Paula: Website: paulawashington.com LinkedIn: linkedin.com/in/paulawashington-mba YouTube: youtube.com/@PaulaWashington Instagram: instagram.com/iampaulawashington Book a Discovery Call: calendly.com/hello-paulawashington/30min The Encore Reset Journal: amazon.ca The Encore Playbook: amazon.ca Free Golden Gap Compass: bit.ly/GoldenGapCompass This session is brought to you by: Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47/month after. No contract. Real tools. Real introductions. Web Indexer — The smart chatbot on the K4B site. Search episodes by topic, book meetings, find what you need fast. Property Wizard by Gentry Learning — Real estate investing conversations worth your time. Want to talk strategy? Reach us at [email protected] Join Canada Growth Network — $1 CAD your first month, $47 CAD/month after. No lock-in. canadagrowthnetwork.com/ghl Subscribe to the podcast on your favourite platform and never miss a session. Subscribe to the K4B blog for written insights after every episode: blog.knack4business.com Search all K4B episodes by topic: knack4business.com Want to be a guest on Knack 4 Business? Register here: tinyurl.com/mcdm3hk6 Join East Trade Winds free — every Tuesday 8–9 AM EST: Register here Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Coaches and consultants / Leaders building systems WHAT THEY'LL GAIN: Six lead generation methods that actually work, a 10% annual growth framework, and a referral strategy that compounds revenue without adding chaos.   Most coaches and consultants think they're in the service business. Doug Brown says that's the problem. Doug is the CEO of CEO Sales Strategies and has helped companies ranging from solopreneurs to 9-figure businesses build sales systems that drive real, repeatable results. In this East Trade Winds session, he breaks down the mindset shift that changes everything: you are in the client acquisition business first. Everything else is the delivery mechanism. Doug walks through six lead generation methods every consultant needs, why most people are wasting time on the wrong two or three, and how to measure activity versus actual results. He covers the 10% annual growth rule — a simple framework that creates compound momentum and builds the hockey stick curve most business owners dream about. He also unpacks referral extension: how to turn one happy client into multiple clients, and how to increase transactional value with the same people you already serve. One client story in this session goes from $3,500 a month to a $180,000 engagement — and then to a stream of referrals. That's what client acquisition thinking looks like in practice. Wayne Pratt of Motive8U raises the question of premium pricing — and Doug answers with a personal story that reframes how you think about who your ideal client actually is. Connect with Doug: Website: ceosalesstrategies.com LinkedIn: linkedin.com/in/dougbrown123 Podcast: CEO Sales Strategies Podcast Facebook: facebook.com/dougcbrownCEOSS X: x.com/dougcbrown123 YouTube: youtube.com/@dougcbrown Spotify: CEO Sales Strategies on Spotify This session is brought to you with support from: Canada Growth Network — a full GHL CRM and membership community built for growing businesses. Try it for $1 CAD your first month, then $47/month. No contract, no lock-in. Web Indexer — the smart chatbot on the Knack 4 Business site. Search episodes by topic, book meetings, and find what you need fast. East Trade Winds — free weekly networking every Tuesday 8–9 AM EST. Bring one challenge, one introduction. Have a question or want to connect? Email us at [email protected] Join Canada Growth Network — $1 CAD your first month, $47 CAD/month after. Real tools, real introductions. Subscribe to the podcast on your favourite platform and never miss a session. Subscribe to the K4B blog for weekly insights from every episode.  Search all K4B episodes by topic at knack4business.com Want to be a guest on Knack 4 Business? Register here Join East Trade Winds free every Tuesday 8–9 AM EST: Register here Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

GROWTH PILLAR: Cybersecurity & IT WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear picture of the IT threats that quietly take businesses down — and the practical steps to protect against them before something goes wrong.   Most small businesses don't have an IT disaster plan. They have good intentions and a Friday reminder nobody follows. Josh Lamb, founder of Sterling Grace Technologies, joined East Trade Winds to break down the real threats facing SMBs right now. He covered disaster recovery planning, phishing attacks, password hygiene, and backup strategy — without the tech jargon. This session is practical, direct, and built for business owners who want to protect what they've built. What Josh covered: Why disaster recovery is like car insurance — and why most people skip it The "waterfall of doom" — a real client story about a flooded server room and how an offsite backup saved the day How phishing attacks work and the exact signs to spot a fake email Password do's and don'ts — and why a password manager changes everything The difference between local backups, cloud backups, and why you probably need both Why automating your backup beats relying on memory every single time The cost of being offline for 24 hours — and how to cut that recovery window to four hours Josh's team at Sterling Grace Technologies serves Eastern Ontario with proactive, human-centred IT support. Six people. Long-term client relationships. Solutions that scale. Connect with Josh Lamb: Visit Sterling Grace Technologies Connect with Josh on LinkedIn Read the Sterling Grace blog Sterling Grace on Facebook Sterling Grace Technologies on LinkedIn   Sponsors + Resources: Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Search episodes faster. Discover related content. Book a meeting. Explore @Hive — Community, collab, and resource space for entrepreneurs.   Take the next step: Questions? Reach us at [email protected] Join Canada Growth Network — Full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in. Join East Trade Winds free — Tuesdays 8–9 AM EST Subscribe to the podcast on your favourite platform. Subscribe to the K4B blog — Episode recaps and business insights delivered to your inbox. Search K4B episodes by topic — Press the ? on the K4B website and search by topic. Register as a K4B guest — Want to be a guest on Knack 4 Business? Register on the K4B website and tell us your story. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear picture of what a fractional CRO actually does, how to build a repeatable sales process, and why your ideal customer profile matters more than your product.   Most small businesses don't have a sales problem. They have a system problem. Robin Ayoub, founder of N49 Networks and a fractional Chief Revenue Officer with 30 years of global revenue leadership, joined East Trade Winds to lay out exactly why growing businesses stall — and how to fix it without hiring a $200,000 VP of Sales. Robin built companies from under a million to over $100 million in revenue. He's scaled sales teams across Canada and internationally, launched new markets from scratch, and now brings that same firepower to SMBs on a fractional basis. He's not a consultant who hands you a report. He diagnoses, designs, deploys, and scales — and then builds something that holds up after he leaves. Key topics covered: Why you've outgrown what got you here — and what to do next What a fractional CRO actually does versus a full-time VP of Sales How to build a repeatable, predictable sales pipeline Defining your ideal customer profile (ICP) — and why "everyone" is the wrong answer The three-legged stool: product, market, connector How to detect whether your team members are built for sales The diagnose → design → deploy → scale framework Real case studies: $0 to $35M, $800K to $29M, $29M to $110M Connect with Robin: Visit N49 Networks | Connect with Robin on LinkedIn | Read Robin's blog Hosts: Bernie Franzgrote | Wayne Pratt | Percy Barr   Sponsors: Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting. Explore @Hive — Community, collab, and resource space for entrepreneurs.   Join us free every Tuesday 8–9 AM EST: Register for East Trade Winds Have a question or want to connect? Email us: [email protected] Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in. Subscribe to the K4B blog — Episode recaps and business insights delivered to your inbox. Search K4B episodes by topic — Press the ? on the K4B website and search by topic. Register as a K4B guest — Have a story worth sharing? Tell us about it. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

GROWTH PILLAR: AI & Automation WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear look at how custom AI tools work in real businesses — plus a practical framework for auditing your tech stack and cutting what you don't need.   Most businesses are paying for tools they don't fully use. Marcus Gaughan built platforms to fix that. Marcus is the founder of MindsOnFire — a firm that helps ambitious companies replace scattered SaaS subscriptions with unified, custom-built AI systems. At this East Trade Winds session, he pulled back the curtain on what that actually looks like. He walked through a trades company platform that replaced $28,000 CAD per year in SaaS costs. He showed a C-suite AI tool that gives solopreneurs access to a Chief Marketing Officer intelligence app, an AI practice maturity advisor, and an app rationalization engine — all for as little as $20–40 a month. He talked about lead scraping that identified 2,920 targeted companies in days. And he broke down the real cost of AI token usage — and why most platforms are overcharging. The core message is simple. You don't need more software. You need smarter systems. Key topics covered: Custom app builds vs. off-the-shelf SaaS platforms The C-suite AI suite: CMO intelligence, app rationalization, AI practice maturity How MindsOnFire replaced Jobber for a multi-division trades company Real AI token costs — and what you should actually be paying Top-of-funnel to sale automation using lead scraping and scoring How solopreneurs can access enterprise-grade tools affordably Data sovereignty — keeping your business data off third-party servers Connect with Marcus: Website: mindsonfire.ca Connect with Marcus on LinkedIn MindsOnFire on LinkedIn MindsOnFire on Instagram MindsOnFire on Facebook MindsOnFire Blog To book a chat with Marcus, reach out directly through his website. This session is brought to you by: Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No contract, no lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting. Explore @Hive — Community, Collab and resource space for entrepreneurs   Questions? Reach us at [email protected] Join Canada Growth Network — full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in. Join us free every Tuesday 8–9 AM EST — East Trade Winds networking Subscribe wherever you listen to podcasts. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable PR strategies, a low-cost tactic to boost AI search citations, and a clear framework for getting earned media coverage that builds real credibility.   Most small businesses never get media coverage. Not because they aren't interesting. Because they don't know what the media is actually looking for. Patrick McCaully has been on both sides of that desk. Twenty-five years as a PR strategist. Before that, a broadcast journalist fielding pitches from people who had no idea what made a story worth telling. He knows exactly why most SMBs get ignored — and what to do about it. In this East Trade Winds session, Patrick breaks down the shift that's quietly reshaping visibility for every business owner. AI search tools now pull 94% of their citations from non-paid sources. Of that, 82% is earned media. If you're not showing up in earned coverage, you're not showing up at all. Key topics covered: Why your business news is probably not newsworthy — and how to make it so The wire distribution tactic that boosts AI citations quickly and affordably What humor, proprietary data, and bold pitches have in common How to gain and sustain media coverage without flooding journalists Crisis communications — when to respond, when to stay quiet, and how Maple Leaf Foods got it right How to leverage every media hit across social, newsletters, and your website Connect with Patrick McCaully: Pointman News Creation Patrick on LinkedIn Pointman on Clutch   Sponsors & Resources: Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in. Join East Trade Winds free — Join us free every Tuesday 8–9 AM EST. Bring one challenge. Bring one introduction. Explore @Hive — Community, Collab and resource space for entrepreneurs   Want more like this? Email us: [email protected] Join Canada Growth Network — Full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in. Subscribe so you never miss a session. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear framework for connecting brand, digital tools, and business outcomes — plus three practical leverage points to create real momentum this week. Most digital marketing plans fail before they launch. Not because the tools are wrong. Because the thinking starts in the wrong place. Brand strategist Pedja Radjenović joined East Trade Winds to explain why businesses keep buying tools, launching campaigns, and wondering why nothing converts. The problem isn't effort. It's sequence. Pedja walked the ETW community through a simple but powerful shift: start with the outcome, not the channel. Map your customer journey from awareness to repeat purchase. Then assign the right tools to each stage — not the other way around. He also broke down three leverage points where small shifts create real momentum: — Message clarity: your brand promise, aligned across every touchpoint — Customer signal capture: your website, sales, social, and podcast data feeding decisions together — Operational rhythm: 15 minutes a week reviewing your metrics keeps improvement compounding And he closed with a reminder that's easy to forget. Brand is not a logo. It's the face and emotion behind the product. That's what people pay more for. That's what makes the needle move. Connect with Pedja Radjenović on LinkedIn This session was hosted by East Trade Winds — free weekly networking every Tuesday 8–9 AM EST. Join East Trade Winds free Sponsors: Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No contract, no lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting. Explore Gentry Learning — A platform built to teach real estate investing with clarity and confidence. Also listen to the Property Wizard podcast.   Contact: [email protected] Join Canada Growth Network — Full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in. Subscribe wherever you listen. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable publishing steps, hard-won lessons from a 6-year book coaching career, and real strategies to attract clients before your book is even done. Most people don't know they're about to make a very expensive mistake with their book. Ben Gioia is the founder of Influence With A Heart and a book strategist who has helped purpose-driven business owners write, publish, and launch high-quality books for over six years. In this East Trade Winds session, Ben pulls back the curtain on the real publishing process — what works, what costs you, and what nobody tells you before you sign on the dotted line. Ben covers the five most important areas every author needs to understand: intellectual property, avoiding costly pitfalls, production best practices, publishing best practices, and launching best practices. He shares how a book cover posted on LinkedIn — before the book was even written — led to a 10-month Fortune 100 consulting contract. And how showing up to Stanford University with a freshly printed book he wrote in six and a half weeks changed the trajectory of his entire business. Key topics covered: Why traditional publishing is the wrong choice 99% of the time The difference between a book release and a bestseller launch The smart gap strategy — and why it works How to attract five and six figure clients before your book is done Production non-negotiables: proofreading, multiple formats, global distribution Why you need to take a vacation the moment your book publishes Connect with Ben Gioia: Website: https://www.influencewithaheart.com/ Book Assessment Tool: https://www.influencewithaheart.com/ East Trade Winds is hosted by Bernie Franzgrote, Wayne Pratt, and Percy Barr. Bernie Franzgrote: https://link.v1ce.co.uk/pbex/berniefranzgrote Wayne Pratt: https://www.linkedin.com/in/prattwayne/ Percy Barr: https://www.linkedin.com/in/percy-barr-10992b10/   Sponsors we trust: Canada Growth Network + GHL — $47 CAD/month, first month $1. Real tools. Real introductions. No fluff. Gentry Learning, Practical learning for real estate investing, host of the Property Wizard podcast Smart real estate tools for savvy investors.   Want to talk strategy? Email us: [email protected] Join East Trade Winds free every Tuesday 8–9 AM EST: https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9 Subscribe so you never miss a session. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

BUSINESS GROWTH PILLAR: AI & Automation WHO THIS PODCAST IS FOR Startup founders, solopreneurs, small business owners, coaches, consultants, and scaling SMB leaders. WHAT THEY’LL GAIN Actionable AI automation strategies, smarter research workflows, productivity shortcuts, and real-world business growth systems. The Problem Percy Solves:   Percy Barr helps small business owners stop wasting time on underused tools and start using AI and automation to grow faster and smarter. Most entrepreneurs buy powerful software. Then they barely use it. In this East Trade Winds Mastermind session, Percy Barr shares a simple truth: growth does not come from buying more tools. It comes from exploring the ones you already have. Percy walks us through the four tools that automated his business: ChatGPT, GoHighLevel, Canva, and Zoom. But this is not a surface-level tech talk. It is a behind-the-scenes look at how AI automation really works for small and medium businesses. He explains how ChatGPT’s Deep Research feature can uncover company insights, past business history, and public financial data. He shows how Shopping Research compares products instantly. He breaks down Study & Learn mode, which teaches new topics in minutes. He even shares how quiz tools, personalization settings, group chats, and temporary chats create smarter, cleaner AI workflows. The big lesson? Most business owners only use 20% of what their tools can do. For coaches, consultants, and SMB leaders, this episode shows how to: • Use ChatGPT for advanced business research • Improve marketing emails with AI analysis • Compare products faster with AI tools • Customize AI responses for better results • Use temporary chats for private research • Automate workflows using GoHighLevel • Save time and increase productivity This episode was hosted by Bernie Franzgrote, founder of Knack 4 Business (Website), and supported by Canada Growth Network (https://canadagrowthnetwork.com/), helping Canadian businesses access powerful automation tools. 🚀 Special Offer: Get GoHighLevel through Canada Growth Network for $47 CDN per month — no contract:https://canadagrowthnetwork.com//ghl   GUEST INFORMATION Percy Barr Percy Barr Consultancy Website: https://percybarr.com/ LinkedIn: https://www.linkedin.com/in/percy-barr-10992b10/ Connect directly with Percy to learn how AI and automation can improve your business systems.   WATCH & READ MORE 🎥 YouTube: https://youtu.be/DOs5adv4qkU 📰 Ghost Blog: https://knack-4-business.ghost.io/5-tools-that-automated-my-business-chatgpt-included   Next Steps: If this episode sparked an idea, don’t stop here. Read more. Watch the full YouTube episode. Comment with your biggest AI takeaway. Connect with Percy. Or email us directly at [email protected] Join us live at the next East Trade Winds Tuesday event (8–9 AM EST): Register here: https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9 Explore. Learn. Automate. Grow. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Have you ever gone on a road trip without checking the map?In this episode of the East Trade Winds Podcast (S3 E023), host Bernie Franzgrote sits down with Walid Doumyati of Your Precision Growth Partners to explain why many businesses try to grow without a financial roadmap.Walid shares a simple story.Imagine you are driving from Washington, D.C. to Miami. Your goal is to reach $50 million in revenue. You have a mechanic (your CPA). You have someone checking your dashboard (your bookkeeper). But no one is mapping the journey.That is the role of a CFO.A CPA looks at the past.A bookkeeper shows you today’s numbers.A Fractional CFO builds the plan for tomorrow.Walid explains why revenue alone does not mean you are winning. A company can have $5 million in sales and still run out of cash. What matters is your cash position, gross margin, runway, and strategy.Using real-world examples, Walid shows how poor cash flow forecasting, pricing without margin clarity, and missing financial scorecards can cost business owners six to seven figures per year.The big lesson?The businesses that win are not the ones with the most resources. They are the ones with the best plan. Key Topics Covered• The difference between a CPA, bookkeeper, and Fractional CFO• Why revenue is not the most important financial metric• Cash flow forecasting for 60, 90, and 180 days• Gross margin optimization and pricing strategy• The 16 financial metrics every growing business should track• Avoiding cash shortages during growth• Building a financial roadmap to $50M Featured GuestWalid Doumyati, CMA®Fractional CFO & Financial Strategy ExpertYour Precision Growth Partners 🎁 Special Offer (Limited Time):Book a complimentary 30-minute Financial Strategy SessionReceive a complimentary Financial Health AssessmentSchedule here:https://calendly.com/waliddoumyati/right-fit-call?preview_source=et_card&month=2026-02 Supporting HostsBernie FranzgroteWayne PrattPercy Barr Recognized SupportThis episode is proudly supported by Canada Growth Network.Structured growth support for small and mid-sized businesses.Join for $47 CDN/month. No contract.Continue the Conversation📺 Watch on YouTube📰 Read the full article on Ghost.io📩 Questions or feedback?Email us at: [email protected] you are a small or mid-sized business owner who wants predictable growth, not guesswork:✔ Watch the full YouTube episode✔ Connect with Walid Doumyati on LinkedIn✔ Book your complimentary strategy session Join the next East Trade Winds Tuesday event (8–9 AM EST)Register here:https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9Come meet other growth-focused leaders and discover future guest experts.Because growth is not about driving faster.It is about driving smarter. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Most businesses think helping the planet costs money, and Shel shows how ethical marketing can grow profit while doing real good.Shel Horowitz talks about a bold idea: treat the Earth like your best client. He says businesses do better when they care about people and the planet. In this episode, Shel shares stories that prove green choices are not a burden—they are business fuel. He explains how buildings saved millions by using less energy, how waste can become new products, and how honest messaging builds trust. Shel reminds us that “impossible” is just an opinion and that small steps can create big change. When a company mixes purpose with profit, everyone wins—customers, workers, and the world.Shel teaches that marketing should talk about benefits, not labels. Customers care about warmer blankets, cleaner air, and lower bills more than the word “green.” He shows how saving water, energy, and materials puts money back on the table. Ethical brands also keep staff longer and turn them into proud ambassadors. Shel calls this the win-win-win model: good for business, good for buyers, good for the Earth.The conversation is full of practical examples. Big retrofits paid back in months. Creative companies turned brewery waste into mushrooms and fish food. Simple habits like using less water while brushing teeth show how thinking differently changes results. Shel believes every business can design products and services that heal the world while earning strong profits.Key topics coveredEthical marketing as a growth engineRegenerative business that lowers costsHow sustainability ROI beats old thinkingTelling honest stories customers trustTurning waste into new valueBuilding loyalty through purposeGuest links & resourcesShel Horowitz LinkedIn: https://www.linkedin.com/in/shelhorowitzethicalmarketer/Going Beyond Sustainability: https://goingbeyondsustainability.com/Supporting peopleHost – Bernie Franzgrote:https://link.v1ce.co.uk/berniefranzgroteKnack 4 Business: https://tinyurl.com/43fdyzewSupported by Canada Growth Network: https://canadagrowthnetwork.com/Special offersShel provides free gifts including a PDF of his book “Guerrilla Marketing to Heal the World” plus slides and tools to help companies begin their ethical marketing journey.Calls to actionRead more and share your thoughts—comment on the episode and connect with Shel or our team.Email us: [email protected] with Canada Growth Network: https://canadagrowthnetwork.com//ghl – $47 CDN/month, no contractSubscribe to Knack 4 Business on Simplecast and YouTube.Watch & readYouTube: https://youtu.be/Z1hDu2_zrSIArticle: https://knack-4-business.ghost.io/impossible-things-happen-when-you-do-this-one-thing COMMUNITYWant practical ideas that grow profit and protect the planet?Watch the full YouTube episode, connect with Shel Horowitz, and join us live at East Trade Winds Tuesdays 8–9 AM EST to meet more guests like this.👉 Register free:East Trade Winds Weekly meetinghttps://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9Come ask questions, share your story, and build a business that does well by doing good. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Picture this: you're running a business, and suddenly, payments slow down, costs go up, and suppliers stop picking up the phone. What do you do next?That’s the exact question financial expert Eric Sonego from CAPROS helps answer in this episode. Host Bernie Franzgrote of Knack 4 Business sits down with Eric to talk through the most pressing challenge today’s entrepreneurs face: uncertainty.Using simple language, real stories from Canadian business owners, and no-fluff advice, Eric breaks down what business owners should actually do when the economy shifts.From a clothing store trying to manage inventory, to a service provider worried about one big client falling behind—this episode dives into what happens behind the scenes and what proactive leaders must start doing today.Eric shares why late payments are red flags, how to keep CRA happy by staying inside industry benchmarks, and what you must do with that business plan after you hand it to the bank.You’ll also hear about staff strategy, managing supplier relationships, and how smarter inventory decisions could save you from a costly mistake.Whether you’re running a store, building a service firm, or freelancing full-time—this is for you. 💡 Key Topics CoveredThe “before and after” world of business post-COVIDWhy consistent late payments signal internal breakdownsThe hidden risks in relying on one supplier or one major clientWhat CRA looks for in your expenses (and how to stay compliant)Why reducing stock can protect cash flowHow to compare your costs using Industry Canada dataWhy most business plans fail after funding—and how to fix thatHow Eric ensures his staff protects the firm, not weakens it 🧑‍💼 Guest SpeakerEric Sonego, Senior ConsultantCAPROS🔗 LinkedIn🔗 Website🎙️ HostBernie FranzgroteKnack 4 Business🔗 LinkedIn🔗 Website 🙌 Supporting Partners🎯 East Trade Winds CommunityRegister to join the weekly event: East Trade Winds Tuesdays (8–9 AM EST)🌱 Canada Growth NetworkHelping Canadian businesses grow with tools like Go High Level.Explore here: https://canadagrowthnetwork.com/ 💌 Contact Us📧 Questions or feedback? Email: [email protected] 🎁 Special Offers🔥 Join the Canada Growth Network for just $47 CAD/monthIncludes access to Go High Level CRM tools, peer learning, and coaching.Available now at CanadaGrowthNetwork.com 📺 Watch the Episode🎥 YouTube Video: Economic Uncertainty? Here's What Business Owners Must Do🎧 Simplecast Audio Episode📰 Read the article on Ghost.IO 📣 Final Call to ActionRunning a small or medium business in Canada? Facing uncertainty with cash flow or clients? 👉 Watch the full episode now on YouTube, connect with Eric Sonego, and join us live at the next East Trade Winds Tuesday to hear more voices that help your business grow. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

What happens when you get laid off with no backup plan—just a wild idea and a pun?For Colin McIntosh, it meant building Sheets & Giggles, a sustainable bedding company with humor and heart. Three weeks after losing his job, Colin founded a company that would disrupt a stagnant, plastic-filled industry—and eventually land him on Good Morning America.In this episode, Colin takes us behind the scenes of his journey from “just trying to pay rent” to leading a million-dollar month brand that’s become a cult favorite among eco-conscious sleepers.It’s a story about resilience, creativity, and standing out by staying true to yourself. 🔍 KEY TOPICS COVEREDThe real reason Colin chose bedding—and how he turned a fragmented, polyester-dominated market into an opportunityWhat makes LyoCell (made from eucalyptus) a game-changer over cotton, bamboo, and polyesterWhy polyester sheets might be harming your health—and what to use insteadThe viral avocado face mask ad that broke Facebook (and made customers giggle)The power of authenticity: using friends as models and real moments as adsHow a $40K donation during COVID turned into national press and GMAWhy Sheets & Giggles never irons their sheets—and how that became a brand ethosCreating life-changing jobs for formerly incarcerated ColoradansBuilding a business that’s plastic-free, inclusive, and truly funColin’s hot takes on the job market, résumé trends, and what makes hiring work in 2026 🎁 RESOURCES & LINKSGuest: Colin McIntosh🔗 Website: Sheets & Giggles💼 Resume Platform: Helping 20,000+ job seekers monthly🔗Connect on LinkedIn📺Watch the YouTube Interview 🎙️ ABOUT EAST TRADE WINDS & SUPPORTERSThis episode was made possible by the Canada Growth Network🌐CanadaGrowthNetwork.com – Tools, coaching, and systems to help small & medium businesses scale. Just $47 CAD/month. No contracts.Hosted by the community at East Trade Winds🔗Join our next weekly session – Tuesdays, 8–9 AM EST📧 Contact: [email protected] thanks to:WebIndexer – Turn your website into an AI-powered sales assistant🗣️ CALL TO ACTION👉 Watch the full story unfold on YouTube: Click here to watch💬 Comment your favorite moment, tag someone who needs this story, and share to inspire a fellow entrepreneur.🤝 Connect with Colin on LinkedIn or reach out directly.📧 Want to attend our next networking event or be a speaker? Contact us at [email protected]🌐 Register now for the next East Trade Winds Tuesday: Click to RSVP Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Most salespeople pitch too hard or drop prices. This episode teaches how to sell confidently—by assuming the sale and asking the right questions. What if your next big sale didn't come from pitching harder… but from showing up like a hero?In this episode of East Trade Winds, we sit down with Paul Kirch, founder of Sellience and BOSS Academy, to explore "assumptive selling"—a mindset shift that puts service and strategy before sales tactics.Paul believes selling is emotional. When you truly understand what your buyer is going through, you become more than a vendor—you become a trusted guide.🎤 What You’ll Hear:Paul shares how he developed the Askology Method, a proven question-based system that unlocks buyer motivation, builds rapport, and reveals deep-seated needs. You’ll also learn how assumptive selling creates momentum by assuming the role of a helpful partner—not a pushy seller. 🔍 Key Topics Covered:✅ Why Assumptive Selling Works:Confident sellers who assume they're there to help don’t come off as aggressive—they feel like partners. It’s not about arrogance—it’s about service-driven certainty.✅ The Askology Method – Four Types of Questions:Guiding Questions: You know the answer, but use them to gain permissionInvestigative Questions: Help you discover unknowns and guide the pathEmpathy Questions: Connect on emotional and human levelsInstigating Questions: Challenge the status quo gently to inspire change✅ Order Takers vs. Order Makers:A barista that just fills your order is replaceable. One that recommends a better drink you’ll love? Memorable. Paul explains how proactive engagement creates value.✅ The Dessert Experience:Don’t just offer value—show it. Create irresistible, sensory-rich experiences that spark emotional desire, loyalty, and upsells. Think dessert tray vs. "want dessert?".✅ Confidence Without Pressure:True confidence in sales comes from preparation and purpose. Paul shares a story where one powerful question turned a no into one of his largest clients. 📘 Free Resource:Download Paul’s free Askology eBook:👉 Askology Method – Free eBook 🙋‍♂️ About the Guest:Paul Kirch🎯 Sales Consultant, Trainer, Speaker🌐 PaulKirch.com🔗 Connect with Paul on LinkedInFounder of Sellience and BOSS Academy, Paul empowers businesses to use smart questions and confident assumptions to boost revenue, deepen relationships, and increase close rates. 🤝 With Thanks To:📣 This episode is proudly supported by Canada Growth Network — helping Canadian entrepreneurs connect, grow, and thrive. https://canadagrowthnetwork.com/ 👥 Want to engage with more thought leaders like Paul?Join our next East Trade Winds Tuesday event from 8–9 AM EST. 📅 Register here 📩 Let’s TalkGot a question, idea, or guest suggestion?Reach out to us at [email protected] Call to Action▶️ Watch the full YouTube replay now:Ask Better Questions, Sell More Using Assumptive Hero💬 Drop your thoughts in the comments. What’s your favorite type of Askology question?📲 Connect with Paul here or visit Sellience.📆 Don’t miss the next East Trade Winds live event.Register now to network, learn, and grow your business. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Many businesses earn strong revenue but unknowingly leave profit trapped inside their operations.Where is your profit hiding?Most business owners push hard to grow revenue—but many still feel stuck in a cash crunch. In this eye-opening episode, Karena Bell, founder of ProfitLinz, shares a powerful message: profit isn’t missing—it’s just hidden.Drawing from her experience as a forensic profit strategist, Karena shows how businesses can unlock money already inside their operations—without cutting revenue, slashing staff, or waiting for growth.Instead of guessing where the money leaks are, Karena uses data-backed tools to help businesses recover what they’ve already earned. She walks us through real examples of companies that:Freed millions in working capital by adjusting receivablesIncreased profits without adding new customersGained control during rising costs, tariffs, and market chaosOptimized pricing and contracts to boost marginsTurned chaotic cash flow into clarity with automationYou’ll also hear why 78% of companies have untapped profit potential, and how over 80 profit levers exist in most operations—but go unnoticed when decisions are based on gut feel.Karena explains why the ProfitLinz approach flips the script on traditional consulting. It’s not about long reports or endless meetings. It’s about measurable results, fast turnaround, and actionable data.If your business feels busy but not profitable, if your financial decisions are reactive, or if you know something’s off but can’t pinpoint it—this episode offers clarity and direction.🎥 Watch the full interview on YouTube: Your Business Has More Profit Potential Than You Think 🔑 Key Topics CoveredWhat profit strategy really meansHow to find hidden profit inside your daily operationsWhy relying on instinct can hurt your marginsPractical levers: cash flow, pricing, automationReal client case studies with fast ROITariff & duty optimization tipsHow to use data to make confident financial decisions 👤 Guest Links & ResourcesKarena Bell – Founder of ProfitLinzLinkedIn: Karena Bell 🤝 Supported byThis episode is proudly supported by Canada Growth Network – connecting Canadian businesses to the tools, education, and community they need to grow smarter.Special offers and strategic resources may be available through CGN—ask us how to access them. 🙌 Special ThanksThanks to the dedicated community builders and contributors who support this work.East Trade Winds Weekly Meeting – A networking event where real business conversations happen.🗓️ Join us every Tuesday, 8–9 AM EST → Register here 📬 Contact UsHave questions, feedback, or want to work together?📧 Reach out to us at [email protected] ✨ Call to Action💬 Leave a comment with your biggest profit challenge.📲 Connect with Karena Bell directly.📺 Watch the full episode: YouTube Link🗓️ Attend our next live East Trade Winds Tuesday session: Register hereYour business might be more profitable than you think. Let’s uncover what’s already yours. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Traditional podcasts are time-consuming and slow to show results. Megan Dougherty shares how micro-pods flip that script by offering a faster, smarter path to podcast success. In this value-packed episode of East Trade Winds Tuesday, we welcomed the ever-insightful Megan Dougherty, co-founder of One Stone Creative and author of Podcasting for Business. Megan introduces a compelling new approach to podcasting—micro-pods—that can help small and medium-sized businesses reach more people, create better content, and boost engagement, without the heavy lift of traditional podcasting.With more entrepreneurs and creators feeling overwhelmed by long-form shows that demand endless production cycles, Megan lays out a better alternative: short, batch-recorded episodes designed with SEO, visibility, and scalability in mind. These bite-sized episodes can be pre-recorded in one session and released frequently to keep your brand relevant and top-of-mind—without eating into your calendar. 🧭 Key Topics Covered:Why most business podcasts fizzle outThe 5 strategic podcasting goals using Megan’s Business Podcast BlueprintHow “Podcast Value Math” helps you align your show with your business objectivesWhy batching content = saving time and boosting reachThe rise of micro-pods: short-form, high-frequency episodes that do the heavy liftingReal-world use cases for micro-pods: SEO, social media traction, audience growthHow to plan, script, and batch a month of episodes in just one sittingUsing podcasts to “borrow audiences” and establish thought leadershipTips for overcoming the awkwardness of solo video recordingRepurposing content across multiple platforms for maximum ROI 🎙️ Guest Speaker:Megan Dougherty📧 [email protected]🌐 onestonecreative.net📕 Download her book: PodcastingForBusiness.com📺 Watch her talk: YouTube - Micro-Pods Are Crushing Traditional Podcasts 🙌 Special Thanks To:The Canada Growth Network – Proud supporters of this episode.Our engaging audience and contributors from the East Trade Winds community.📣 Shoutout to contributors:Adam, Media StrategistJojo, Podcast Host(More names can be added with specific links if you provide them.) 📧 Got questions or want to collaborate?Reach us at: [email protected] 💡 Want to see Megan live or interact with other industry pros?👉 Join our East Trade Winds Tuesday weekly events:🗓 Every Tuesday, 8–9 AM EST📍 Register here 🔥 Call to Action:✅ Watch the full talk on YouTube to understand how to use micro-pods to grow your brand:🎥 Watch now💬 Comment on the video with your takeaways or questions.🤝 Connect with Megan Dougherty or reach out to [email protected] for help launching your own micro-pod.📆 Join us next Tuesday at East Trade Winds and discover fresh business growth strategies weekly! Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Tenders and RFPs are full of opportunity—but they’re also full of paperwork, confusing rules, and missed chances.In this inspiring and practical episode of East Trade Winds, we sit down with Jim Overboom, a young Dutch entrepreneur and co-founder of TenderSeal, to uncover how AI is transforming the tendering process—and how small businesses can finally compete with the big players.🎓 Jim, who studied mechanical engineering and started several ventures in tech and automation, shares his journey from co-founding an e-bike startup to building a smart tendering platform. He walks us through a powerful true story from New Zealand, where one company scaled from 4 to 60 employees in two years—just by focusing on tenders.Then, he demystifies the tendering process:What tenders (and RFPs) areWhich industries use themWhere to find them (in Canada, the US, and EU)Step-by-step guide to applyingCommon mistakes to avoidHow AI can cut the time, cost, and complexity by 80%💥 TenderSeal’s MVP AI software helps businesses:Analyze tender documentsSummarize key infoCheck eligibilityPlan proposalsAnd (soon) auto-generate content that wins💡 If you’ve ever thought:“I don’t have time for tenders” or “It’s too complex”This episode will change your mindset—and give you a roadmap to start small, smart, and strategically. 🧭 Key Topics Covered✅ What is a tender and why it matters✅ Real-life success story from New Zealand✅ Industries that rely on RFPs✅ Tender portals in Canada, US, and Europe✅ The problem with tendering (and how AI fixes it)✅ How TenderSeal is simplifying bidding✅ The future of AI in procurement 🎤 Guest: Jim OverboomCOO & Co-founder, TenderSeal🔗 Connect with Jim on LinkedIn 🔗 Resources & Links🖥️ Watch the full YouTube episode:▶️ 5 Ways AI is CHANGING the RFP Game Forever🌐 TenderSeal platform:www.tenderseal.com📅 Attend East Trade Winds Tuesdays (8–9 AM EST):👉 Register here📣 Want to speak? Reach out to Wayne Pratt or email him at: Wayne [at] motivateu.ca 🤝 Special Thanks🎙️ Hosted by:Bernie FranzgroteWayne Pratt📢 Supported by:Canada Growth NetworkHelping Canadian businesses grow smarter, faster, and with the right tools📬 Questions or ideas? Email us at: [email protected] 🔥 Call to ActionReady to stop drowning in tender paperwork?👉 Watch the episode, connect with Jim, and discover how AI can help you win more bids, faster.💬 Share your biggest RFP frustration in the YouTube comments—or tell us what tender you’d love help with!📅 Join us next Tuesday at East Trade Winds. You never know who you’ll meet or what breakthrough you'll find.→ Register here Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Busy doesn’t equal productive—lack of clarity is the real culprit.Episode Summary:What if your business ran with the ease of rowers in perfect sync—no friction, no burnout, just smooth forward motion?In this episode of East Trade Winds, hosts Bernie Franzgrote and Wayne Pratt sit down with Frances Strickland, founder of VeroLead, to uncover the 3 essential keys that bring clarity, performance, and profit to your business.With experience helping leaders—from solo entrepreneurs to operational teams—Frances shares a clear and accessible framework you can apply today to get unstuck and build business momentum. What We Cover:🔑 Structure: Systems that keep your business from falling apart🧭 Leadership: Setting clear expectations and ownership🌊 Flow: How to remove friction and make decisions move without bottlenecks💼 Real-world client case studies (including a supply chain team with no contracts 😲)🌀 Why rhythm and responsibility are the hidden gears of success🧠 How even solopreneurs need structure to avoid burnout and reclaim energy🔁 Five business clarities you need to grow without chaos👣 What to do when things keep falling through the cracks🛠️ The invisible difference between “being busy” and “being productive”Whether you're managing a team or juggling all the hats yourself, this episode will help you see exactly where your business is losing momentum—and how to fix it. 🔗 Guest Links & Resources:🎤 Frances Strickland, Founder of VeroLead🔗 Website: https://www.verolead.com🔗 LinkedIn: Frances Strickland 🙌 Shout-Outs & Supporting Voices:🎙️ Wayne Pratt – Co-host of East Trade Winds🎙️ Bernie Franzgrote – Co-host of East Trade WindsSpecial thanks to the East Trade Winds community for fostering growth-focused connections 📩 Connect With UsHave feedback, want to connect with Frances, or interested in becoming a guest speaker?Reach us anytime at: [email protected]📆 Join our weekly networking event:East Trade Winds Tuesdays | 8–9 AM EST🔗 Register for Free🎥 Watch the Full Episode on YouTube:Want Clarity in Your Business? Discover the 3 Essential Keys💬 Like what you heard? Drop your thoughts in the YouTube comments and connect with Frances on LinkedIn! 📣 Call to Action (for Small & Medium Businesses):Struggling with team confusion, burnout, or stalled decisions?This episode reveals how to stop rowing in circles and start flowing toward your goals.📈 Watch the video, connect with Frances, and join us for the next East Trade Winds Tuesday.It could be the conversation that changes everything. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

The problem solved: Many professionals use LinkedIn, but very few make it work for them.In this episode of the Knack 4 Business podcast (also appearing on the East Trade Winds series), hosts Bernie Franzgrote and Wayne Pratt sit down with LinkedIn expert Tony K Silver (from tonyksilver.com and thesilvervoice.co.uk) to hear the story of how one simple but often‑ignored change helped Tony turn his LinkedIn presence into an engine for visibility, credibility and connection.Tony shares how he started using LinkedIn seriously back in 2008 after a career shift, and how he now teaches others to use the platform strategically so that they stand out — not just add connection after connection. The Silver Voice+2LinkedIn+2What we cover in this storytelling conversation:The origin story: Tony’s journey into LinkedIn mastery — why he got serious about it and what he discovered.The turning‑point moment: How Tony realised most profiles are invisible, and the simple changes that made his visible.Deep dive into the top card and profile setup: What belongs there, and what doesn’t — the first “headline” people see when they land on your page.Understanding LinkedIn’s algorithm and notification system: What it rewards, what it ignores — and how to play by the rules rather than fight them. Dripify+1Networking versus broadcasting: Why content alone isn’t enough — how relationships made Tony’s profile work for business.LinkedIn activity that generates results: From comments to posts, messages to shares — what Tony sees as the “traffic lights” for real engagement.Real‑world examples and action steps: Tony walks us through what he’d fix if he stepped into your profile today.For B2B businesses and service professionals (just like many of you in our community), how to use LinkedIn as a business tool — not just a digital résumé.Guest links & resources:Connect with Tony on LinkedIn: Tony K SilverVisit Tony’s websites: tonyksilver.com, thesilvervoice.co.ukWatch the full YouTube presentation: “LinkedIn Engagement Hacks to Make Your Profile STAND OUT!” → https://youtu.be/6GZ3uLe9h2EContact & next steps:Want to go deeper? Reach out to us at [email protected] tell us how you’re using LinkedIn — or what’s holding you back.Missed the live Tuesday event? Join us Tuesdays 8‑9 AM EST for the next East Trade Winds Weekly meeting and meet more guest experts: Register here.A big thank‑you to the Canada Growth Network for their generous support in making this series possible: canadagrowthnetwork.com.Want to take action right now?Click the YouTube link above and watch Tony’s talk.Drop a comment or reach out to Tony — tell him which one hack you’ll apply this week.Share the show with a peer who’s serious about LinkedIn (they’ll thank you).Let’s make your LinkedIn profile work for you. Plug in the insights, take one action this week, and then come back and tell us how it went. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

In a fast-changing digital world, many teams are disconnected, under pressure, and missing out on the real potential of AI to support—not replace—human impact.🔑 Key Topics Covered:What the Talent Box really is—and why it worksFour color personality types and how they affect your teamWhy intention and mindfulness change outcomesHow AI can enhance (not replace) recruitment and team buildingTrue stories of businesses saved by retraining, not replacing, staffHow to foster trust and emotional safety in fast-moving environmentsThe real cost of ignoring continuous learningTips for creating a quality mindset in your teamPractical examples of AI-driven recruiting and task allocationHow burnout, disconnection, and fear hurt performance—and how to fix it 🎯 Featured Guest: Tracy du RandtFounder & CEO of NationBuildConnect on LinkedIn: Tracy du Randt 🎥 Watch the full YouTube episode:Top AI Expert Reveals 5 Strategies to BOOST Team Performance Now🎙️ Listen on Simplecast:Podcast Link 🙌 Special Mentions:Bernie Franzgrote — LinkedInWayne Pratt — LinkedIn | Contact: [email protected] (AI Tools & Training) — Weekly AI resource updates at Smart.me 🚀 Proudly Sponsored by:Canada Growth NetworkCRM Deal: $1 for your first month, $39 after.Get started here: Special CRM Offer 📩 Reach out to us:Questions, feedback, or want to collaborate?Email: [email protected] 💬 We Want to Hear from You:Which strategy resonated most with you?Leave a comment on YouTube, connect with Tracy, or email us.👇 Let’s talk impact. Let’s talk growth. 🎟️ Join the Next Live East Trade Winds Event:Tuesdays | 8–9 AM EST | Live on ZoomRegister hereMeet new speakers, network globally, and unlock real insights. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Most businesses have a Google Business Profile… but few actually use it to its full potential.When was the last time you updated your Google Business Profile? If you're like many business owners, it might have been… never.In this energizing episode of East Trade Winds, hosts Bernie Franzgrote and Wayne Pratt sit down with marketing powerhouse Catherine (Cat) Herd of Purple Panda Creative Marketing.Cat reveals a game-changing truth: your Google Business Profile isn’t just a listing—it’s a living, breathing part of your digital storefront. And if you're not using it right, you're leaving visibility, credibility, and customers on the table. What You’ll Learn:In this value-packed session, Cat walks us through:✅ Why Google Business Profiles matter more than ever✅ The hidden risks of outdated or inconsistent listings✅ The power of weekly posts—and what to share✅ How to use photos (even of your dog!) to trigger the algorithm✅ Review strategies using links + QR codes✅ The critical difference between Owners and Managers—and why your role matters✅ What gets you suspended (and how to fix it fast)✅ The exact format and size Google wants for videos, posts, and imagesWhether you're DIY-ing your marketing or thinking of outsourcing, Cat makes it simple, approachable, and actually fun. 🎁 Free Consultation Offer:Cat offers free 1-on-1 strategy chats to help you optimize your Google Business Profile without the hard sell. Want to chat with her?📬 Connect on LinkedIn or reach her through Purple Panda Creative Marketing 📬 Connect + Collaborate:Want to learn more?📧 Email us at: [email protected]🔗 Watch the full video on YouTube 🧭 Join the Conversation:Ready to ask questions or share your own Google success story?💬 Leave a comment, tag Cat on LinkedIn, or share this episode with a friend who needs visibility help.💡 Want more inspiration like this? Join our weekly East Trade Winds event every Tuesday from 8–9 AM EST and network with passionate professionals and guest speakers like Cat.👉 Register now for East Trade Winds🎤 Interested in speaking? Reach out to Wayne Pratt or email him at [email protected] Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Fraud is now the most common crime in the UK—Jason helps people and businesses spot scams before they lose money. 📝 EPISODE DESCRIPTIONJason Costain, a fraud expert from Javloc, has seen it all. Fake websites. Social engineering. Text messages that fool even cautious parents.In this must-hear episode of East Trade Winds, hosted by Bernie Franzgrote and Wayne Pratt, Jason walks us through shocking real-life scam stories—including how he was targeted while abroad. And he reveals the simple but powerful ways anyone can outsmart financial criminals.You’ll hear how criminals combine fake ads, social media traps, stolen data, and emotional manipulation to steal money. And more importantly, how to stop them. 🎯 KEY TOPICS COVEREDWhy fraud is now the #1 crime in the UK—and what that means globallyCard scams using Facebook ads and fake online shopsHow criminals use "pig butchering" and WhatsApp messages to manipulate youJason’s personal story of nearly losing hundreds of euros abroadThe psychology of scams: fear, urgency, and timingWhat banks aren’t telling you: default payment limits, fraud stats, and controlsTips to protect yourself and your family, from passwords to payment alertsHow to reduce your risk today with simple settings in your bank accountWhy confidence makes you more vulnerable, not less 🔗 GUEST LINKS & RESOURCES👤 Jason CostainConnect with Jason on LinkedIn🌐 Visit Javloc’s website▶️ Watch the full episode on YouTube: Can You Spot a Financial Scam in 5 Minutes?🎧 Listen on Simplecast: Episode Link 🙌 THANK YOU TO OUR HOSTS🎤 Bernie Franzgrote and Wayne Pratt – for guiding this important conversation at East Trade Winds.📣 Special thanks to the East Trade Winds community for making global networking feel local. 📣 CALL TO ACTION👉 Let’s talk about this.Have you or someone you know faced a scam like this?💬 Leave a comment, share your thoughts, or ask Jason a question on LinkedIn.🔐 Want to protect your small or mid-sized business from these scams?📧 Reach out to us at [email protected]🎟️ Join us next Tuesday, 8–9 AM EST at the East Trade Winds Weekly Networking Event:Register HereHear from more experts like Jason and grow your business connections. 🔍 SEO OPTIMIZED TOPIC TAGSonline fraud prevention, business cybersecurity tips, financial scam awareness, small business security, digital payment safety Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Most startups fail not because of the idea—but because of three big, avoidable mistakes in validation, pitch communication, and legal structure.In this high-impact episode of East Trade Winds, hosted by Bernie Franzgrote and Wayne Pratt, we welcome Anthony Rose, founder of SeedLegals and a legal tech trailblazer helping startups raise smarter.Known as the “man who saved the BBC” and a serial entrepreneur, Anthony brings insights from working with over 50,000 startups through SeedLegals. In just 15 minutes, he dives into the top three mistakes founders make—then hands you the blueprint to avoid them.This episode is for anyone trying to launch or scale a startup without losing time, traction, or equity.👉 Watch the full video on YouTube: Are You Making These 3 BIG Entrepreneurship Mistakes? 🧭 KEY TOPICS COVERED🚫 The 3 Mistakes Founders Make:Weak validation – Asking the wrong people the wrong questionsUnclear messaging – Explaining what you do instead of why it mattersLegal oversights – Starting with the wrong structure and missing out on critical tax breaks💬 Validation the right way: Anthony recommends The Mom Test and building with tools like Lovable and WhisperFlow for real-time feedback and cost-effective testing.🌐 Website & pitch hacks: Stop listing features. Start with pain points, solutions, and a clear call to action. He shares real-world examples of website copy that wins customers vs. confuses them.💸 Fundraising done right:Learn when to bootstrap, when to raise, and how to avoid giving up too much too soon. Understand how to leverage angel investors, and why VC feedback like “come back later” isn’t helpful.📉 Legal landmines:From starting with an LLC instead of a C-Corp, to ignoring QSBS tax exemptions, Anthony explains how U.S. founders are losing money and control without realizing it. Learn how SeedLegals solves this affordably and efficiently.📈 The secret sauce:Know when to raise, how much to ask for, and how to protect your equity using safes, valuation strategy, and stepwise fundraising. 👤 GUEST LINKS & RESOURCES🎤 Anthony RoseFounder, SeedLegalsLinkedIn: Anthony RoseWebsite: seedlegals.com💡 Tools Mentioned:The Mom Test (Book)LovableWisprFlow🙌 ACKNOWLEDGMENTSSpecial thanks to co-hosts:Bernie FranzgroteWayne Pratt (MotivateU)📣 Want to share your insights as a guest speaker? Contact Wayne Pratt.📬 GET IN TOUCHHave questions or want to collaborate with East Trade Winds?📧 Reach us at: [email protected]🔁 CTA & NEXT STEPS✅ Watch the full YouTube interview → Click here✅ Connect with Anthony → LinkedIn✅ Register for the next East Trade Winds Tuesday (8–9 AM EST) → Join here Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Many experts and entrepreneurs struggle to stand out as podcast guests—Noémi Beres shows you how to fix that. It’s one thing to get on a podcast… it’s another to make it count.When Noémi Beres co-founded Podcast Connections, she noticed how many guests missed key opportunities—by failing to prepare, promote, or connect.In this energizing episode of East Trade Winds—hosted by Bernie Franzgrote and Wayne Pratt—Noémi dives into the real secrets of podcast guest success.She doesn’t just talk theory—she shares what actually works.Whether you're an author, coach, founder, or creative professional, this episode will show you exactly what to do before, during, and after your interview to build relationships and boost your credibility. 🎯 Key Takeaways Include:🎯 Why podcast guesting is the ultimate networking tool for 21st-century professionals🔍 How to research and choose the right podcasts for your brand✉️ Crafting a perfect pitch that gets a "yes"🎙️ Preparation tips for confident, high-value interviews🤝 Post-interview etiquette that builds lasting connections🧠 Consistency matters—why two episodes won’t make you a star, but six months might🌟 Gratitude is your secret weapon—yes, reallyNoémi also shares powerful stories—from podcasting missteps to momentum-building moves—and explains why podcast guesting is only effective when done with clarity, commitment, and care.This is more than just a visibility play—it's a relationship strategy. 🔗 Guest Resources & Contact Info:🌐 Website: PodcastConnections.co💼 LinkedIn: Noémi Beres 🙌 Special Thanks to Our Hosts:🎤 Bernie Franzgrote – Business Strategist🎤 Wayne Pratt – Speaker & Connector at MotivateU.ca 📺 Watch on YouTube:Want To Be A Podcast Star? Try These Tips!📩 Have questions or want to work with us?Reach out anytime: [email protected] 🚀 Want more of this?Join us LIVE every Tuesday from 8–9 AM EST at the East Trade Winds Weekly Meeting and meet other thought leaders, founders, and experts who share real knowledge that moves the needle.🎟️ Register here:East Trade Winds Weekly on Zoom💬 Ready to step up your presence?       Leave a comment, share the episode, or connect directly with Noémi—we’d love to hear how her tips land with you. 📣 Want to be our next guest speaker?Contact Wayne Pratt on LinkedIn or email: [email protected] Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

In this episode of East Trade Winds, we take a step back from business tactics to focus on something even more powerful: your personal mission statement.Wayne Pratt, founder of Motive8U and seasoned business coach, shows us how to create a purpose statement in under 15 minutes that can re-align your personal and professional life.Hosted by Bernie Franzgrote and Wayne himself, this engaging session guides listeners through a simple but impactful writing exercise using three lists: your values, your talents, and your life roles.Through this hands-on approach, Wayne and Paula (our dynamic guest facilitator) help participants create real, raw mission statements on the spot—and the results are powerful.You’ll hear mission statements from audience members like:“I want to live in a world of communication and insight…”“I want to live in a world of love and truth…”“I want to live in a world of curiosity…”Their words show how this one exercise can open doors to confidence, career focus, and emotional resilience.Whether you’re leading a team or building your business solo, this episode helps you reconnect with your why—the reason you started it all. 🔍 Key Topics Covered:Why mission statements are not just for companiesHow your personal values guide your business journeyA step-by-step method to write your mission statement in under 15 minutesReal mission statement examples from live attendeesHow clarity of purpose boosts resilience and decision-makingHow to use your mission statement in job interviews and networking 👤 Guest Speaker: Wayne PrattFounder of Motive8UConnect on LinkedInSpecializes in coaching solopreneurs, creatives, and professionals to unlock clarity and direction 🎥 Watch the Full Episode on YouTube🔗 The 5-Minute PURPOSE Hack for Busy Professionals 💬 Want to share your thoughts or mission statement?We'd love to hear from you!📩 Email us at: [email protected] leave a comment on the YouTube video to join the conversation. 📅 Join Us LiveWant to experience more transformational conversations like this?📍 East Trade Winds Weekly Networking Event🕗 Tuesdays | 8:00–9:00 AM EST🎟️ Register here: East Trade Winds Weekly Zoom Meeting📢 Want to be a Guest Speaker?Reach out to Wayne Pratt or email: [email protected]📩 Stay ConnectedFor speaking inquiries, questions, or feedback:📧 [email protected] Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Most salespeople talk too much and listen too little. Paul shows how mastering the right questions can change every sales conversation.In this East Trade Winds session, hosted by Bernie Franzgrote and Wayne Pratt, we meet Paul Kirch, founder of Boss Academy. Paul built his sales career the hard way—trial, error, and rejection. Along the way, he discovered that questions, not polished pitches, turn strangers into clients.Out of those lessons came the Ask Askology Method. It’s a practical system that teaches anyone to ask with purpose: the right timing, the right tone, and the right depth. Instead of pushing logic or features, Paul shows how to guide conversations toward emotion and trust—the real drivers of buying decisions. Key takeaways from this episode:Ask to become interesting — stop selling and start sparking curiosity.Four powerful question types — leading, investigative, empathy, instigating.Why emotion beats logic — connect first, persuade second.Networking in a modern market — keep relationships alive in a busy, distracted world.Perseverance & mindset — staying motivated when sales cycles feel tough.Turning rejection into data — what “no” really tells you about your pitch. Guest links & resources:Paul Kirch on LinkedInBoss Academy official siteWatch the full video on YouTube: Why Asking Questions Makes You Interesting!Listen to the podcast episode: East Trade Winds Podcast – S3E004Supported by:East Trade Winds Weekly Meeting — a live Tuesday networking space for small and medium businesses.Hosts Bernie Franzgrote and Wayne Pratt bring together founders, entrepreneurs, and experts to share real-world growth ideas. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Teams often struggle because we don’t understand why people think the way they do — leading to miscommunication, low performance, and frustration.In this episode of East Trade Winds, we host Adam Kirkaldy of MindTime (LinkedIn: Adam Kirkaldy, websites: adamkirkaldy.com and mindtimedynamics.com). He shares a powerful framework called the MindTime model that explains individual motivations through three dimensions: past thinking, present thinking, and future thinking. Adam introduces how this model is different from behavior‑only models by going deeper: exploring how people’s thought patterns shape actions, communication, and collaboration.You’ll hear about how using the MindTime survey can predict how teams behave and how organizations can apply insights to build balanced, whole‑thinking teams. The presentation ends with an invitation: join the East Trade Winds weekly meeting, network with peers, hear more guest speakers, and learn how this thinking tool can be used in your business.Key topics covered:What the MindTime model is: past, present, future thinkingWhy behavior‑only models are not enoughHow to map individual thinking stylesHow thinking styles affect communication and project executionHow to use the MindTime survey to predict responses and manage teams betterBuilding ‘whole thinking’ in teams: why balance mattersReal-life applications: improving team dynamics and collaborationHow leaders and small business owners can implement these ideas nowOpportunities to network and host / speak at East Trade Winds eventsGuest links & resources:Adam Kirkaldy – LinkedIn: Adam KirkaldyAdam’s websites: adamkirkaldy.com, mindtimedynamics.comYouTube video: Why MIND TIME Is The SECRET to UNBEATABLE Team Performance — watch here: https://youtu.be/r5NvvWjvs64Podcast link of the presentation: https://easttradewinds.simplecast.com/episodes/s3e003Supporting acknowledgements:Thank you to East Trade Winds for hosting, to all attendees, and to the people behind the scenes making this episode possible (platform tech, moderators, organizers). Call to Action:If your small or medium business wants stronger teams, improved communication, or project execution that just works — view the YouTube video now, connect with Adam Kirkaldy to explore MindTime, and register for the next East Trade Winds Tuesday meeting (8‑9 AM EST) to meet more experts and grow your business:Register hereWe’d love to hear from you — comment or share your thoughts about thinking styles, send questions, or suggest other guests. You can also reach us any time at [email protected]. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Do you really know where your receipts are — and what they could be worth in a tax audit?In this eye-opening episode of East Trade Winds, we sit down with Eric Sonego, Partner at CAPROS and seasoned business advisor, who breaks down why good record keeping isn't just for tax time — it's for business survival.For years, Eric relied on mind mapping to solve work problems. At first, people thought it was too "out there." But guess what? It worked. That same creative thinking helps him guide businesses through complex audits and uncover fraud — often starting with something as small as a forgotten receipt.🎥 Watch the full episode on YouTube here: Master RECORD KEEPING to ACE Your Next Tax Audit  💡 Here's What You'll Learn:Why receipts are the breadcrumbs that forensic accountants follow to uncover fraudReal stories of fraud discovered from a single piece of trashWhat most business owners forget when planning for taxes — and how it costs themHow to mind map your business like Eric does to solve accounting challengesThe top three record-keeping habits that can save your business in an auditHow estate tax and obligations to third parties can throw surprises your wayWhether you're running a startup, a growing business, or preparing for succession — this episode will open your eyes to the details that protect or endanger your business. 🎤 About Our Guest:Eric Sonego is a Partner at CAPROS and a trusted expert in business planning, accounting, and financial strategy. He has helped countless businesses improve their financial hygiene and stay audit-proof.🔗 Connect with Eric Sonego on LinkedIn 🧠 Special Thanks To:East Trade Winds for hosting the sessionEvent organized by the brilliant minds at Kreativ InsightModeration and support by East Trade Winds contributors. 🔗 Resources:CAPROS Official WebsiteEast Trade Winds Weekly Networking Event 📩 Have a question or want to be featured? Reach us at: [email protected] 👥 Want to meet speakers like Eric in real time?Join us every Tuesday at East Trade Winds from 8–9 AM EST for weekly virtual networking and guest speakers.Register here 💬 Let us know your thoughts!Comment, connect with our guest, and share this episode with fellow entrepreneurs. Your feedback fuels the conversation.📢 Final Call to Action:If you're a small or medium business owner who wants to stay audit-ready and financially strong, this episode is for you. Watch the video, connect with our guest Eric Sonego, and make smarter financial decisions today.🎥 Watch the full YouTube episode: https://youtu.be/hoJ6t9_hyEE✅ Register now for the next East Trade Winds session: Click here to attend📬 Have questions or ideas? Contact us: [email protected] Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Many people fear selling—afraid of rejection or seeming arrogant—so they miss out on real business growth.Imagine you're about to talk to a potential client, but there's a voice inside saying, "What if they say no? What if I sound pushy?" That’s where our guest, Percy Barr of Percy Barr Consultancy, comes in. He helps you change that story.In this episode of East Trade Winds, Percy joins us to reveal the hidden secrets of successful salespeople. He shows how sales isn’t about pushing—it’s about being a trusted advisor. He then shares how mastermind groups become safe spaces to practice your pitch, build confidence, and cheer each other on.Percy walks through how to create short, powerful pitches, deliver them with ease, and even promote others. It’s like training your sales muscle, one positive step at a time. He ends with a challenge: practice speaking up for yourself—and speaking up for others too. Because growth is about little actions that add up.By the end, you’ll see selling not as scary or brash, but as helpful—both for your business and the people you serve.Key topics covered:Why many people feel fear, rejection, or social pressure around salesHow modern sales are about trust and value, not pushing productsThe power of mastermind groups to build skills and confidenceCrafting quick, clear pitches that feel authenticHow to deliver presentations with confidenceThe strategy of promoting others to build your own credibilityPercy's final challenge: small, consistent acts of promotion lead to big growthGuest links & resources:Percy Barr – LinkedIn – WebsiteSupporting shout-outs (recognition):This conversation is made richer by the supportive community behind East Trade Winds. A huge thank-you to our hosts and the event organizers who bring these sessions to life week after week. Ready to go deeper?Watch the full presentation on YouTube: The Hidden Secrets of Successful Salespeople Revealed! (link) Call to Action:We’d love to hear from you! Did a tip help you feel braver in your next sales conversation? Drop us a comment, share your story, or connect with Percy directly.Reach us anytime at [email protected], join us next East Trade Winds Tuesday (8–9 AM EST) to meet new guest speakers, learn, and practice grow‑your‑business tactics live. Register here: East Trade Winds Weekly meeting. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

The Problem This Solves:Many business owners overlook the goldmine hidden in their own client lists—missing out on referrals and repeat business. When it comes to business growth, some of the most overlooked assets are right under your nose. In this episode of East Trade Winds, we’re joined by Percy Barr, founder of Percy Barr Consultancy, who shares why your client list isn’t just data—it’s dormant gold waiting to be mined.Through a relaxed yet insightful conversation, Percy walks us through how to:Turn client lists into a revenue-generating engineUse CRM tools to automate and track referralsBuild strong relationships that keep giving backReward clients and partners in meaningful, repeatable waysDevelop systems that grow your business even when you're not lookingWhether you're brand new to using a CRM or you’ve had one collecting dust for years, Percy lays out clear steps to clean it up, re-engage your contacts, and start seeing results fast.You’ll hear how he:Developed repeatable strategies to monetize referralsCreated trust-first systems for building long-term client loyaltyLeveraged tools to keep referral partners actively engagedHelped others turn overlooked relationships into recurring business 📌 Key Topics Covered:How to uncover revenue hidden in your contact listBuilding referral systems that actually workLeveraging automation to build better relationshipsThe psychology behind client loyalty and trustWhy your CRM should be your best business partner 🎙️ Guest Info:Percy Barr   🔗 LinkedIn Profile   🌐 Website 🎥 Watch the full episode on YouTube:  Why Your Client List Is Secretly Gold! 🙌 Special thanks to the team at East Trade Winds for hosting this session and to all our attendees and contributors.Special recognition to:East Trade Winds MastermindsWeekly moderator [Name if available – insert with LinkedIn link and/or website]📧 For questions, collaborations, or to be a future guest, reach us at [email protected] 🔔 Ready to tap into your own hidden gold?Connect with Percy, watch the full episode, and don’t miss our next live East Trade Winds Tuesday event – 8–9 AM EST.🗓️ Register now: Weekly East Trade Winds Meeting 💬 Let’s keep the conversation going:👉 What’s one referral system you’ve used that really worked?👉 Comment below or message us — we’d love to hear how you turn your contacts into clients. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

The problem Percy Barr solves in one sentence: Many business owners feel stuck and isolated trying to solve big problems alone. Imagine a small group of business owners, each with a different challenge, coming together with purpose. That’s a mastermind group. In this episode, Percy Barr tells the story of how these groups turn ideas into action—and businesses into success stories. Starting with a time when change felt overwhelming, Percy shows how putting heads together with peers helped real people break barriers. You’ll follow a simple story: someone struggling with business tasks, joining a group, and suddenly finding clarity, support, and lasting momentum. That’s the magic of masterminds. Key Topics Covered:What Mastermind Groups really are, in everyday wordsThe power of accountability and why it mattersHow to network continuously and leave isolation behindUsing a CRM tool to keep track of your friends, collaborators, and new ideasTrue success stories where people overcame hurdles togetherPractical steps to build your own mastermind for steady growth Resources & Guest Links:Percy Barr – Find his LinkedIn page here: Percy Barr and visit his website: percybarr.comThanks also to all the listeners and community support that make these conversations possible. Want to dive deeper? Watch the video version on YouTube titled “How Mastermind Groups Can Help You Succeed in 2025!” — naturally visual, easy to follow.Then, connect with Percy on LinkedIn or drop us a comment here—what resonated most with you about masterminds? Prefer to hear the audio? Tune into the podcast episode: East Trade Winds – Season 2, Episode 44Let’s keep the ideas flowing! Reach out anytime at [email protected] to ask questions, suggest topics, or just say hello. Summary Box (for quick reference):Problem solved: Feeling stuck and isolated in business decisionsWhat you'll learn: How mastermind groups bring accountability, community, CRMs, and resultsWatch: YouTube—How Mastermind Groups Can Help You Succeed in 2025!Listen: East Trade Winds S2E44Connect with Percy: LinkedIn + percybarr.comWant more? Email us at [email protected] to unlock your business potential? 👥 Watch “How Mastermind Groups Can Help You Succeed in 2025!” on YouTube to get inspired.Then, join us live on Tuesdays, 8–9 AM EST, for East Trade Winds Weekly—where creative minds and small business leaders share ideas and make real progress. Register here: East Trade Winds Weekly meetingLeave a comment, connect with Percy Barr, and let's grow together! Have questions or ideas? Drop us a line at [email protected] Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Problem: Many small and medium businesses struggle to automate tasks and scale efficiently using affordable technology.In this episode, Kenneth Edmonds, founder of 22 Century Management and the host of “Discover the Secret to Better Business with AI Agents!”, shares his journey and key strategies to help businesses harness the power of AI agents. Through storytelling and concrete examples, he explains how AI can simplify complex workflows, reduce operational costs, and open new revenue opportunities.Key Topics Covered:Kenneth’s personal path to founding 22 Century ManagementWhat AI agents are, and why they matter for SMBsReal‑world use cases: customer service, sales automation, and lead generationCommon mistakes and how to avoid themSteps to pilot and scale AI agents in your organizationOptimizing ROI and monitoring system performanceGuest Resources & Links:Connect with Kenneth Edmonds on LinkedIn: Kenneth EdmondsVisit 22 Century Management for services & AI agent consultationLearn more and book Kenneth to speak: 22ctymgmt.biz/speakHosted by East Trade Winds:Catch the episode on Simplecast ➝Listen hereWatch the full video ➝YouTube: Discover the Secret to Better Business with AI Agents! AcknowledgmentsThank you to Kenneth Edmonds for sharing these game‑changing insights. Also grateful to the East Trade Winds team for producing and supporting this episode. 💡 Call to ActionLoved this episode? Let us know—comment below, connect with Kenneth, and reach out to us at [email protected] our next East Trade Winds Tuesday event (8–9 AM EST)—register here to meet other inspiring business leaders ➝Register for Weekly Meeting Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

The problem this speaker solves:Many businesses struggle to know exactly who their ideal customer is — and end up wasting time, money, and effort chasing the wrong audience.Imagine you’re running your business, pouring your heart into marketing, and still wondering: “Why aren’t my dream clients finding me?” You tweak your ads, post on social media, and send emails, but nothing seems to click.That’s where Catharine O’Leary comes in. Known as The Quiz Queen, Catharine has spent over 30 years helping global brands like Apple, Adobe, and Pepsi uncover exactly what makes their customers tick.In this episode of East Trade Winds, Catharine shares her secret to knowing your audience: asking the right questions — including what she calls the “3:00 AM question” — the one thing that keeps your customer awake at night.She introduces a powerful AI tool that delivers a nine-page deep dive into your ideal client’s profile, helping you fine-tune your messaging and engagement. Whether you’re launching your first business or scaling to the next level, these insights can help you connect with the people who are already ready to say “Yes” to you.Key Topics CoveredHow to uncover your true ideal clientThe “3:00 AM question” and why it’s a game-changerHow big brands use targeted questions to win loyal customersUsing AI to create a complete, detailed client profileCrafting messages that resonate and convert Guest Links & ResourcesCatharine O’Leary LinkedIn: Catharine O’LearyJoin CIA Now: joincianow.com Special MentionsThanks to the East Trade Winds community for supporting this episode. Connect & Contact📧 Email us: [email protected]🎥 Watch the full episode on YouTube: How To Know Exactly Who Wants Your Product!🎙 Listen to the podcast: East Trade Winds – Episode S2E043📅 Attend our next East Trade Winds Tuesday event (8–9 AM EST): Register hereCall to ActionIf you’ve been guessing at who your audience is — stop. Watch this episode, connect with Catharine, and join us next Tuesday to meet other thought leaders who can help your business grow. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

The problem Craig solves:Most phishing training fails because it’s repetitive, fear-based, and forgettable.It started with a question: What if cybersecurity training could be as engaging as your favorite game? Craig Taylor, co-founder of CyberHoot and veteran in the cybersecurity field, set out to find the answer.Over the years, he noticed a troubling pattern—traditional phishing simulations and “gotcha” tactics often left employees anxious or disengaged, without improving real-world vigilance. The result? Wasted time, wasted money, and a false sense of security.Craig flipped the script. His team at CyberHoot developed an approach rooted in psychology and positive reinforcement. The idea was simple: build confidence, not fear. By gamifying learning, delivering bite-sized lessons, and celebrating wins, they turned cybersecurity training from a dreaded chore into a habit employees wanted to practice.The results speak volumes—14,000 employees trained, phishing incidents dramatically reduced, and a workforce empowered to protect themselves and their organizations. Key topics covered in this episode:Why most phishing training methods fail (and how to fix them)The psychology behind positive reinforcement in learningHow gamification boosts engagement and retentionPractical steps to improve your company’s cyber literacyExclusive free and discounted resources for individuals and businesses Guest resources & links:Connect with Craig Taylor on LinkedInVisit CyberHootFree Individual Personal Training for Life: Get it hereNewsletter Registration: Sign up hereCybersecurity Blog Articles: Read hereCybrary: Explore terms in plain languageSpecial Offer: 20% off CyberHoot for 1 year — use coupon code "Kreativ Insight" or "East Trade Winds"Special thanks:East Trade Winds community for hosting and collaboration Watch & listen:🎥 YouTube: I Trained 14,000 Employees to Avoid Phishing - AMAZING Results! Join us live:Don’t miss the next East Trade Winds Tuesday networking and learning event — every Tuesday from 8–9 AM EST.📅 Register hereContact us:For speaking opportunities, collaborations, or training inquiries: [email protected] to action:If you care about protecting your business from cyber threats—and want training your team actually remembers—this episode is your starting point.Watch the video, comment with your biggest takeaway, and connect with Craig to start building a security-first culture today. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Many breast cancer survivors suffer discomfort and skin irritation from conventional prostheses after surgery.Simonne Cormier, a breast cancer survivor, spent 33 years in federal service before launching Au Naturel Solutions Inc. in 2019. After her lumpectomy and mastectomy, she found traditional prostheses uncomfortable and poorly suited to sensitive skin. Frustrated, she designed her own patented Comfort ‘n’ Confidence™ breast prosthesis made from 90% natural fibers—cotton, bamboo, alpaca—that’s hypoallergenic, breathable, and moisture‑wicking. Handmade with gentle attachment, it aims to restore comfort and dignity. In this episode of East Trade Winds, Simonne shares how her personal struggle sparked a business dedicated to better solutions for survivors and advocates for awareness and empowerment.Key Topics Covered:Simonne’s journey from federal career to founderThe turning point after breast cancer surgeryDesigning the Comfort ‘n’ Confidence™ prosthesisHow natural materials support skin sensitivity and breathabilityThe power of personal advocacy and awarenessTips for turning personal challenges into business opportunitiesBuilding brand mission around empathy, dignity, and sustainabilityResources & Links:Connect with Simonne Cormier on LinkedIn: Simonne CormierVisit Au Naturel Solutions: https://aunaturelsolutions.com/Watch the YouTube interview: Breast Cancer Survivor Reveals The ONE Thing That Changed Everything▶️ https://youtu.be/odRfO1qxC_8Supporting Mentions: Thanks to the East Trade Winds team for hosting Simonne’s powerful story. Appreciation to all advocates helping spread awareness for better breast cancer recovery solutions.Get in Touch: Have questions or inspired to reach out? Email us at [email protected]✅ Call to Action:Watch Simonne’s YouTube story, comment below, and share your thoughts or experiences. Connect with Simonne on LinkedIn, and if you’re a small or medium‑sized business owner, join our East Trade Winds Tuesday event (8–9 AM EST) to meet more inspiring speakers.Register here: https://us06web.zoom.us/meeting/register/tZUlf‑msrzktGdz‑UTwX8Tv6CK5Lu3tacGI9 Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Problem (in one sentence):Many business owners struggle to use AI in practical, people‑centered ways to improve daily workflows.In this episode of East Trade Winds, we sit down with Jeff Borschowa, podcaster and founder of Global Wellness HQ, to explore how AI evolved from a buzzword into his “secret brain power.” Jeff opens up about his personal journey—from skepticism to mastery—highlighting how he uses augmented intelligence tools like custom GPTs and large language models. His story shows that when curiosity and communication lead, technology follows.Jeff debunks myths around AI, offering clear, real‑world examples of how it can streamline business processes—without replacing the human touch. He emphasizes that the best content and results come from quality thinking, not just flashy tools. Whether you’re a creative, a leader, or a small business owner, Jeff’s insights make AI feel accessible, empowering, and even human.Key Topics Covered:Jeff’s personal AI origin story: from curiosity to creationUnderstanding augmented intelligence vs. artificial intelligenceBuilding and using custom GPTs in businessReal workflow wins: saving time and improving connectionsFixing AI myths: why AI can’t replace trusted human insightWhy content quality always wins over tool qualityGuest Links & Resources:Connect with Jeff Borschowa on LinkedIn: Jeff BorschowaLearn more about Global Wellness HQ: globalwellnesshq.comWatch the full episode on YouTube: How AI Became My Secret Brain Power! (https://youtu.be/4R1-di4W5uE)Supporting Mentions:We also thank our production team and program coordinators for making this episode happen—your unseen work keeps the conversations flowing.Connect With Us:Have thoughts, questions, or ideas after listening? Reach out 👉[email protected]📅 Join Next Event:Want more great guests and live learning? Join our weekly East Trade Winds Tuesday event, every Tuesday from 8–9 AM EST.Register here: East Trade Winds Weekly meetingCall to Action:Watch the full video, comment below to share your experience with AI, or connect with Jeff directly. Let’s keep the conversation going—because when experts like you and curious tools like AI team up, magic happens. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Most startup founders don’t know what they don’t know—especially when it comes to business law.What if legal clarity could be the secret weapon in your growth strategy?In this week’s episode of East Trade Winds, we’re joined by Jon Hood, startup attorney and founder of Hood Venture Counsel, to unravel the simple legal frameworks every founder needs to know.Whether you’re in the ideation phase or scaling fast, Jon brings an honest, tactical, and clear-eyed perspective to legal essentials. With his background advising founders across industries, he breaks down how to protect your ideas, set up your business properly, and avoid costly legal mistakes as you grow.Jon even shares a free legal risk assessment that any founder can use to audit their blind spots today. 👉 Take it here 🔑 Key Topics Covered:The most common legal mistakes startups makeChoosing the right business entity (and why it matters)How to legally protect your intellectual propertyContracts and agreements: what to always includeWhy “legal” doesn’t have to mean complicated—or expensiveHow early legal decisions shape your long-term success 🔗 Guest Links & Resources:Jon Hood - Startup AttorneyWebsite | LinkedInFREE Legal Risk Assessment:https://jonhoodesq.com/legal-risk-assessment/ 🙌 Special ThanksShoutout to the vibrant East Trade Winds community, with continued support fromWayne PrattBernie Franzgrote 📩 Want more like this? Have questions or want to book a speaker? Reach us at [email protected] 🎥 Watch the Full YouTube Episode Here: 👉 Simple Legal Tips For Growing Your Startup Fast! 📣 JOIN US NEXT TIMEGet inspired and learn from more founders, experts, and business builders.Attend East Trade Winds LIVE every Tuesday, 8–9 AM EST.  📍 Register here If you're a startup founder or small business owner, this episode could save you thousands down the line. 🎯✅ Watch now.✅ Connect with Jon Hood.✅ Join us next Tuesday on East Trade Winds and grow smarter. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Most business owners struggle to get noticed and build trust in their niche.🌟 Storytelling SummaryPicture this: you’re at a networking event, eager to share your expertise, but you only have seconds before someone walks away. That’s where Mark Hayward, co-founder of the Podcast Introduction Group, saw a massive opportunity to shift the game. In “Why Being a Podcast Guest Is a Secret Business Hack!”, Mark tells how showing up as a guest on the right podcast can open doors, amplify your presence, and grow your client base—all while building authority in your field.On this episode of East Trade Winds, Mark and our host unfold the secret behind podcast guesting: how to confidently land interviews, share high-impact insights, and convert listeners into loyal clients.✅ Key Topics CoveredWhy podcast guesting works for business development and trust-buildingHow to pitch podcast hosts with magnetic clarityCrafting unforgettable soundbites that stick with listenersLeveraging interviews for lead generation and brand visibilityGrowing your audience organically through authentic engagementTurning credibility into conversions: methods that actually work📌 Guest & ResourcesMark Hayward – Co-founder, Podcast Introduction Group; Podcast: “Why Being a Podcast Guest Is a Secret Business Hack!”LinkedIn: Mark HaywardWebsite: PodcastIntroduction.comYouTube video: Watch it here!🌐 Supporting CastBig thanks to everyone behind the scenes who make East Trade Winds possible—our content producers and audio team who bring these insights to life!📣 Call to ActionRead more & share your thoughts — comment below: Have you tried being a podcast guest? What did you learn?Connect with Mark on LinkedIn, and tell him you found him here!Watch the full YouTube interview, then subscribe for more free strategies.Are you a small or medium business owner? Join our next East Trade Winds Tuesday event (8–9 AM EST) to hear live expert guests and network with peers.• Register here: East Trade Winds Weekly meetingGot questions or ideas? We love to hear from you—reach out via [email protected] Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Too many businesses struggle to grow because leaders aren’t equipped with real-world tools for real change. This episode features an inspiring conversation with Dr. Kieth Deats, founder of Recree8, who shares how transformational leadership can revolutionize businesses.Hosted by Bernie Franzgrote and Wayne Pratt on East Trade Winds, this session dives deep into leadership, mindset, and sustainable growth through lived experiences and expert coaching. In This Episode, You'll Learn:Why experiential learning beats traditional business trainingHow Dr. Deats turned life in apartheid-era South Africa into a powerful global perspectiveThe role of diversity and human potential in team buildingHow his workshops challenge outdated leadership modelsTools to unlock personal growth and organizational changeThe hidden value in failure and reflection for leadersReal stories of transformation from global clients Whether you're a new entrepreneur or a seasoned leader, you'll leave this episode with fresh ideas, a stronger purpose, and the tools to grow a better business. 📹 Watch the full episode on YouTube:👉Unleashing Revolutionary Business Change 🔗 Connect With Our Guest:🌐Recree8 Official Site💼Dr. Kieth Deats on LinkedIn 🙌 Special Thanks:To our hosts Bernie Franzgrote and Wayne Pratt for guiding another impactful conversation. 📧 Contact Us: Want to know more? Have questions for the speaker? Email us at [email protected]💡 Join Us Live!Be part of the conversation and connect with thought leaders each week.🕗 Every Tuesday, 8–9 AM EST🎟️Register for East Trade Winds Weekly Meeting Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

The problem Mary Alice solves in one sentence:Does your website feel cluttered and confusing? Mary Alice helps turn it into a clear, lead-generating machine. 🎁 Summary of the PresentationJoin hosts Bernie Franzgrote and Wayne Pratt as they welcome Mary Alice Bell, founder of Digital Insite, to East Trade Winds. Mary Alice is an expert web strategist and WordPress specialist with a track record of simplifying websites for small businesses. In this episode, she reveals how minimalist design—particularly well-crafted landing pages—can dramatically improve your lead generation and conversion rates while lowering costs. 🧠 Key Topics CoveredThe power of minimalist web design 🌿Why less content equals more impactCost-effective strategies for small businessesCrafting focused, lead-generating landing pagesSEO tips for clarity and visibilityReal-world examples and success storiesHow to measure the impact of simplification 🌐 Guest Links & ResourcesMary Alice Bell (LinkedIn): www.linkedin.com/in/maryalicebell/Digital Insite website: www.digitalinsite.caWatch the full presentation on YouTube: Saying Less to Artfully Be MoreListen on Simplecast: East Trade Winds Podcast – EpisodeThanks to:Bernie Franzgrote – Co-host, insights & introductionsWayne Pratt – Co-host, event coordinationEast Trade Winds for making this event possible 📩 Connect With UsGot questions or want help simplifying your website? Reach out to us at [email protected]– we’d love to help you say less and be more.📅 Don’t Miss the Next Event!Join us Tuesdays at 8–9 AM EST to hear future guest speakers.👉 Register here: East Trade Winds Weekly meeting✅ Call to ActionIf you're a small or medium-sized business owner seeking a more effective, simpler online presence—and want to catch future expert talks—watch the full YouTube video, connect with Mary Alice Bell, and join our next East Trade Winds Tuesday event! Get practical, cost-effective tips to simplify your brand—and generate more leads. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Problem Solved:Many business owners don’t fully understand what insurance they need — or why they need it — until it’s too late.In this episode of East Trade Winds, hosts Bernie Franzgrote and Wayne Pratt welcome Younes Taoudi, a trusted Commercial Insurance Broker at Gifford Carr Insurance Group (Younes on LinkedIn). With more than 17 years of experience, Younes helps Canadian businesses understand how the right insurance coverage brings peace of mind and long-term stability.This episode is a must-listen for entrepreneurs looking to protect their growing businesses in today’s fast-changing world. 🔑 What You’ll Learn:Why cyber insurance is now critical, even for small businessesHow business interruption coverage can save your company after a disasterWhat professional liability insurance protects — and when you need itThe story behind Gifford Carr Insurance Group, and their client-first approachHow bilingual support from experienced brokers like Younes helps you navigate complex optionsKey risks facing Canadian businesses today — and how to build smart protections 🛠️ Guest Resources:Younes Taoudi: LinkedInGifford Carr Insurance Group: Website🎥 Watch on YouTube: Unlock Peace with Strategic Coverage 🤝 Supporting Mentions:Bernie Franzgrote – Co-host and connector at East Trade WindsWayne Pratt – Co-host and business strategist 📩 Questions or Want to Speak with Us?Email: [email protected] 📅 Don't Miss the Next Event:Join our weekly East Trade Winds Tuesday business networking event! Meet great speakers and fellow entrepreneurs every Tuesday from 8–9 AM EST.     👉 Register Here 📢 Call to Action (LinkedIn & YouTube CTA):Running a business in Canada? Learn how to stay protected and thrive with insurance strategies that work. 🎯📽️ Watch now: Unlock Peace with Strategic Coverage🤝 Connect with Younes on LinkedIn: Younes Taoudi📅 Join our next live event on Zoom: East Trade Winds Registration Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

🛠️ Problem Jacqueline Solves in One SentenceMany Canadians overpay in mortgage interest and miss out on tax-saving investment opportunities.📖 Episode SummaryIn this episode of East Trade Winds, host Bernie Franzgrote and Wayne Pratt interview Jacqueline Richards of Capital Mortgages. As a seasoned Mortgage Agent and Certified Life Coach, Jacqueline blends financial strategy with wellness to teach listeners the Smith Maneuver. This Canadian technique converts non-deductible mortgage interest into tax-deductible investment interest, offering a transformative path for entrepreneurs, investors, and families alike. She guides us through aligning mortgage payments with investment growth, leveraging HELOCs, cutting tax bills, and embracing financial peace—all grounded in mindfulness.🔑 Key Topics CoveredWhat is the Smith Maneuver and why it worksUsing HELOCs to invest while paying your mortgageConverting non-deductible debt into deductible debtSteps to reduce your taxes and maximize returnsThe link between financial health and mindfulnessReal-life examples and best practices for Canadian entrepreneurs and families 🔗 Connect with Jacqueline Richards & Explore ResourcesJacqueline Richards – LinkedIn (Capital Mortgages)Visit Jacqueline’s website: jacquelinerichards.ca 🎧 Watch the Episode on YouTube: Revolutionize Your Finances: The Sweet Canadian Solution 🎙️ About Your HostsHosted by Bernie Franzgrote and Wayne Pratt, the East Trade Winds podcast brings together top thought leaders to support Canadian small- and medium-sized businesses. 🙌 ShoutoutsSpecial thanks to all the entrepreneurs, single-parent families, and real estate investors who shared their stories—and to the wellness community that supports mindful money management. 🚀 Call to ActionWatch the YouTube video for visual breakdowns: 🔗Connect with Jacqueline Richards for tailored mortgage and investment strategiesJoin us live at the next East Trade Winds Tuesday event (8–9 AM EST) to meet more guest speakers and grow your network:Register hereGot questions? Email us at 📧 [email protected] 🖼️ Visual 3D Concepts for AI DesignMortgage ladder turning into upward-growth arrowsA house transforming into a bar graph of investmentsTree roots shaped like dollar signs under a cozy homeStacked coins morphing into a mindful person meditatingHELOC cable wrapping a home and dangling investment iconsCanadian maple leaf overlaying mortgage documents and chartsSilhouette balancing house and investment on a seesawPrism refracting mortgage payments into colorful growth beamsMindful yogi figure sitting on a house atop financial chartsBlueprint of a home fused with dollar-sign circuit lines 📬 Reach us at [email protected] Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

In this episode of East Trade Winds, host Bernie Franzgrote teams up with Wayne Pratt from Motive8U and Matt Hawksley, CEO of Leadogo, to unpack the simple yet powerful coaching method revealed in their shared book, Freshly Brewed Coaching. Together, they introduce a three-phase process—Diagnose, Prescribe, Thrive—that empowers professionals at any level to grow, succeed, and transform their teams.Summary of the PresentationDiagnose: Learn practical ways to identify key challenges in your career or business.Prescribe: Discover how to craft tailored coaching steps that lead to real change.Thrive: See how consistent support and follow‑through create lasting impact for you and your team.Key Topics CoveredWhy coaching shouldn’t be reserved for senior leadersThree-phase coaching method explainedTips for applying coaching in startups, solopreneur ventures, or growing teamsReal‑life examples from Matt and WayneHow Freshly Brewed Coaching supports everyday coaching successGuest Links & ResourcesMatt Hawksley (CEO, Leadogo) – Website – LinkedInWayne Pratt (Founder, Motive8U) – Website – LinkedInFreshly Brewed Coaching book launch – WebsiteContact To connect or continue the discussion, email us at [email protected].📢 Call to Action☕ Want to dive deeper?Watch the full video on YouTube: Coffee Coaching Secrets for Every ProfessionalJoin us next Tuesday, 8–9 AM EST, at the East Trade Winds Weekly event: register here → https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9Connect with Matt and Wayne on LinkedIn and explore Freshly Brewed Coaching to kickstart practical coaching in your team.Let’s grow together—one coffee chat at a time! Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Creating on-brand, efficient, high-quality content can be slow, inconsistent, and frustrating.Join hosts Bernie Franzgrote and Wayne Pratt as they welcome Thea Newcomb, one of only 45 Canva Verified Experts globally. With over 11 years using Canva and 15 years training teams worldwide, Thea shares smart hacks to save time, craft consistent brand visuals, and elevate your content quality.She covers setting up your brand kit, leveraging Canva AI for social posts, designing a content calendar, and using shortcut keys to speed up your process. This episode is packed with quick wins and long-term strategies to supercharge your creative workflow. Plus, hear how East Trade Winds events connect you to this community of growth-minded professionals. ✅ Key Topics CoveredSetting up and using a Canva Brand KitHarnessing Canva AI for smarter visualsBuilding an easy content calendarCanva shortcuts and hotkeys for efficiencyReal-world Canva use cases for businessNetworking through East Trade Winds Tuesday 🔗 Guest Links & ResourcesThea Newcomb – Canva Expert – theanewcomb.co.uk/linksSubscribe to Thea’s newsletter – theanewcomb.us7.list-manage.com/subscribe?u=...Slide presentation: bit.ly/canvawinsetwCanva Brand Kit guide: bit.ly/canbrankitCanva AI deep dive: bit.ly/newcanvaaiCanva Pro free trial: bit.ly/theacve 📞 Contact & ConnectFor inquiries or to collaborate, email us at [email protected] the full video on YouTube ➝ Revolutionize Content Creation with Canva Mastery  🎨 3D Visual Theme Concepts“Canva AI Spark”: 3D swirling light bulbs & brushes“Brand Kit Toolbox”: floating brand logos inside a toolkit“Content Calendar Grid”: colorful cubic calendar shapes“Shortcut Keys Burst”: keys popping in neon bursts“Effortless Workflow Tunnel”: smooth tunnel with design icons“Time-Saver Stopwatch”: 3D clock with Canva icons“Global Trainer’s Stage”: platform with globe & spotlight“Creative Content Rocket”: launching rocket made of posts“Visual Brand DNA Strand”: double helix of logo elements“East Trade Winds Hub”: hub connection nodes with wind swirls    Call to ActionSmall and medium-sized businesses: Want to streamline your content production, stay on-brand, and save hours every week?👉 Watch Thea’s YouTube video 👉 Connect with her through the links above👉 Join our East Trade Winds Tuesday event (8‑9 AM EST) by registering here: Zoom RegistrationMeet top Canva experts and gain tools to grow your creative impact! Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

The problem Carl solves in one short sentence: Launching a podcast feels too hard—too much time, cost, tech, and content.Welcome to East Trade Winds with your hosts Bernie Franzgrote and Wayne Pratt. In this episode, we sit down with Carl Richards of Podcast Solutions Made Simple. With decades in radio and podcasting, Carl shares how entrepreneurs can start and grow podcasts that truly connect.He dives into the most common struggles—like lack of time, tight budgets, content creation stress, and tech overwhelm. But more importantly, Carl gives solutions. He introduces his Podcast Co-op model, where creators team up to produce professional-quality shows together—sharing the load, lowering the cost, and raising the bar.Carl also talks about why early planning is key and how collaboration leads to better podcasts. Whether you're podcast-curious or ready to scale, this episode is packed with tips you can use today.🎥 Watch the full interview on YouTube: https://youtu.be/riw-hS7yVngKey Topics Covered:Top podcasting challenges—and how to solve themThe Podcast Co‑op model explainedHow to plan your podcast content from the startWhy collaboration leads to better showsSimple tech tips for getting started fastSupporting Mention Honorees:Bernie Franzgrote, co-host of East Trade Winds (LinkedIn)Wayne Pratt, co-host of East Trade Winds (LinkedIn)Guest Links & Resources:Carl Richards – Podcast Solutions Made SimpleLearn more about the Podcast Co-op approach to shared content creation👉 Call to Action:🗓️ Register for the East Trade Winds Online Event:          https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9Have questions or need help launching your podcast? Reach out to us at [email protected] . Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

How do you sell confidently without sounding pushy or salesy?In this episode of East Trade Winds, hosts Bernie Franzgrote and Wayne Pratt sit down with Mark Kempf, the mind behind the “Quoin Principle” and author of Unfurl Your Sales.With over 40 years of experience in insurance sales, Mark breaks down a slow-paced, respectful, and trust-first sales approach designed for today's buyers—especially suited for startups and solopreneurs who feel overwhelmed by high-pressure tactics.You’ll hear how:The Quoin Principle can help you structure natural sales conversations.To make testimonial letters your best sales tool—without sounding scripted.Slower, intentional selling builds stronger client relationships and longer-term wins.Whether you’re just getting started or looking to reinvent your sales approach, Mark brings timeless strategies for building trust and closing sales with grace.🔗 Resources & Links:Connect with Mark Kempf on LinkedIn: Mark KempfGet his book Unfurl Your Sales: Unfurl Your SalesWatch this episode on YouTube: Revolutionize Your Sales Strategy📩 Got questions or want to connect? Email us at [email protected]🎯 Ready to take action?Watch the YouTube episode for deeper insight and practical examples.Connect with Mark Kempf to start rethinking your sales today.Join our next East Trade Winds Tuesday event (8–9 AM EST) for more conversations like this with top business leaders.➡️ Register Here Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Problem Solved: Traditional lead generation methods often fail to engage and convert ideal clients effectively.Summary:In this enlightening episode of the East Trade Winds podcast, hosts Bernie Franzgrote and Wayne Pratt welcome Catharine O'Leary, renowned as the "Quiz Queen" from SMART Quiz Solutions.With over 30 years of experience in market research and consumer insights for Fortune 100 companies, Catharine shares her expertise on transforming conversations into conversions using AI-powered quiz funnels.Catharine delves into the limitations of outdated lead generation tactics and introduces a more focused, client-intelligence approach.She emphasizes the importance of engaging with clients beyond the initial sale, leveraging AI tools to understand client needs deeply, and building strong, authentic relationships for sustained business growth.Key Topics Covered:The shortcomings of traditional lead generation methodsThe power of AI-driven quizzes in understanding client needsThe five Ps of business intelligence: Production, Prompting, Probing, Pattern Recognition, and PersonalizationCase studies of successful brands like Nike, Amazon, Netflix, Airbnb, and Spotify implementing these principlesGuest Links & Resources:Website: catharineoleary.comLinkedIn: Catharine O'LearyFree Tool: joincianow.com – Answer 4 quick questions about your business and receive a 9-page Ideal Client Profile report packed with insights📩 Call to Action:Ready to attract your ideal clients and grow your business?Reach out to us at [email protected] for more information and support. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Michael reveals how to unlock smart private market strategies to build your wealth, focusing on real estate and private capital markets. He explains why trust, human connection, and strategic planning are the keys to success — not just throwing money at big names.With over 10 years of experience, Michael takes us behind the scenes of how Parvis democratizes access to private investments using cutting-edge technology that makes investing more transparent, accessible, and strategic for everyone, not just big players.✅ Key topics covered:How private market investments can outperform traditional marketsWhy balancing risk and liquidity matters for your portfolioHow tax planning and financial advisors strengthen your investment gameHow Parvis’ platform gives small and medium investors access to smart, stable, low-volatility investmentsReal estate as a core driver for long-term, stable wealthUsing technology to improve transparency, reduce barriers, and empower smarter decisions✅ Guest links & resources:🔗 Michael Lautru LinkedIn → Michael Lautru🔗 Parvis Investment → Parvis Website🔗 Watch the full YouTube episode → Embrace Opportunities: Discover Wealth Strategies🔗 Listen to the podcast episode → S2E027 on Simplecast Want to learn more or work with us?📩 Reach us at [email protected] explore how we can help grow your wealth or business. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

In this energizing episode of East Trade Winds, hosts Bernie Franzgrote and Wayne Pratt sit down with Garrett Rice, CEO and co-founder of Callings.ai, to uncover real solutions to modern job search frustrations.Garrett brings a fresh take on job hunting, shifting focus from recruiter-centered tools to empowering job seekers directly. He introduces Callings.ai, an AI-driven platform that helps people find clarity in their job search journey—from identifying the right roles to preparing personalized resumes and mastering networking outreach.Expect practical advice you can apply today, especially if you're tired of sending resumes into a black hole or feeling lost in your career path.Key topics covered:Why most job search tools are failing candidates todayHow Callings.ai tailors the job hunt for individual usersGoal-setting for long-term career satisfactionHow to make your resume work for you—not against youSimple ways to network that actually build relationshipsA live walkthrough of the Callings.ai platform in action Meet the Guest: Garrett RiceCEO and Co-founder, Callings.aiLinkedIn: Garrett RiceVisit: https://www.callings.ai/app/landing Watch the episode:  YouTube: Breakthrough Strategies for Job SeekersWant more like this? Catch us live each week!📅 East Trade Winds Tuesday🕗 Every Tuesday from 8–9 AM EST🔗 Register here💬 Connect with the speaker 📧 Reach us at [email protected] speaking requests or partnerships. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.