Easy Peasy Books

What if the book you picked up at the lowest point in your life turned out to be written by someone whose life made yours look calm by comparison? In this solo episode, Gillian shares the story of a book that found her at exactly the right moment, and the extraordinary woman who wrote it. A woman who survived unimaginable loss and still managed to produce some of the most quietly powerful writing of the twentieth century. All while feeling like she never wrote enough.We have a tendency to look at our favorite authors and assume they had it easy. That their lives were one long, uninterrupted chapter of creativity and inspiration. But every author's life, just like every book, is made up of many chapters. And this episode will gently shatter the assumption that the words came naturally, that the time appeared magically, and that their lives were somehow more conducive to writing than yours. Because behind some of the most beloved books ever written are real people, with real struggles, who wrote anyway. Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

You've heard about the power of networking. You're showing up, making connections, and building relationships. But here's what nobody tells you: connections alone won't grow your business or sell your book. In this episode, Gillian sits down with Frank Agin, president of AmSpirit Business Connections and author of "Foundational Networking," to talk about the next step most authors completely overlook. Referrals. Because according to Frank, being networked is nice. But if it's not generating referrals, it's just a list of names.Frank shares why most people have the wrong idea about referrals and how something as simple as reaching out to five people a week can completely transform your business over time. He also digs into how authors can use their book to open doors, build credibility, and position themselves as someone others genuinely want to introduce to their network. If your networking efforts don't seem to be going anywhere, this episode is going to change the way you think about it.BOOK:Foundational Networking: Building Know, Like and Trust to Create a Lifetime of Extraordinary Success - by Frank AginPODCAST:Networking Rx PodcastFrank Agin: linkedin.com/in/frankagin Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

What happens when you spend Friday walking a labyrinth in slow, intentional peace, and Saturday wiping out on your sister's patio steps in flip flops? You end up on crutches with a lot of time to think. And if you're me, you start looking for the writing lessons.In this solo episode, I'm sharing the story of a long weekend in Central Texas that took an unexpected turn, and the four takeaways I pulled from it about writing your book with intention, letting go of the shoulds, asking for help, and what happens when the universe decides to slow you down whether you're ready or not. Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

If you think self-editing just means fixing typos and checking your grammar, think again. In this episode, I sit down with editorial agency owner and newly published author Katie Chambers to talk about why self-editing is one of the most powerful things you can do for your manuscript, and for your growth as a writer. Katie shares why most authors know they should self-edit but have no idea how to actually do it well, and how that gap ends up costing them both time and money.Katie walks us through her four-pass self-editing system, covering content, organization, writing, and technical, and explains why trying to edit for everything at once is the biggest mistake authors make. We also talk about the importance of giving yourself distance from your manuscript, knowing when good enough really is good enough, and how handing your editor a stronger draft means they can take your book so much further. If you have a manuscript sitting on your desk waiting for a polish, this episode is your sign to stop stalling and start editing with purpose.Katie Chambers: linkedin.com/in/katie-chambers-62b16bb3 Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

What if marketing your book didn't have to feel like a chore? Janine Coombes is a marketing strategist who helps coach-shaped people position their services as obvious must-haves for their ideal clients. She's also the author of "The Easy Yes," a micro book packed with practical wisdom on turning maybes into heartfelt yeses. In this episode, Janine shares the backstory of how a dense workshop became a book, what her live book launch felt like (spoiler: it reminded her of her wedding day), and the Amazon shenanigans that nearly derailed her plans for getting copies into readers' hands.Janine is also known for bringing humor into everything she does, and her book marketing was no exception. From a now-classic spoof video where she kept "casually" showing off her book on a mock Zoom call to carrying copies in her bag wherever she goes, Janine proves that when you make marketing fun, you actually do more of it. She also opens up about what's next, including a potential second book tackling the Friend Zone from her Easy Yes model. Whether you're about to launch your first book or looking for fresh energy around one that's already out in the world, this conversation will leave you with a smile and a whole new perspective on getting your book noticed.Janine Coombes: linkedin.com/in/janinecoombes Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

You said goodbye, the recording stopped, and you're feeling great about your podcast appearance. But here's the thing: the real work is just getting started. In this final episode of the podcast guesting series, Gillian walks you through everything you should be doing once the mic goes off, from thanking your host and being a true co-marketer, to asking for the assets that most guests never think to request. She also shares a candid story about a guest who barely acknowledged their appearance, and why that's not just bad manners, it's a missed marketing opportunity.Once you've got those files in hand, the content possibilities are enormous. Gillian breaks down how to turn one podcast appearance into blog posts, LinkedIn articles, audiograms, video shorts, slider posts, and even future book content. She shares her favorite tools for transcription and clip creation, explains how to build a Spotify playlist and YouTube channel showcasing your guest appearances, and gives you full permission to promote that episode you did six months ago and never shared. If you've been sitting on podcast gold, this episode will get you moving. Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

What if the language barrier is the only thing standing between you and publishing your book? In this episode, I sit down with Linda Jayne Turner, an academic editor based in Prague who has spent over 25 years helping non-native English speakers get their work published internationally. Born in Yorkshire, educated in Scotland, and now a dual UK/Czech citizen, Linda brings a unique perspective to the conversation about writing and editing across languages and cultures.We explore the most common fears non-native English speakers face when writing a book in English, and Linda shares practical strategies for overcoming them. From the importance of preserving author voice during the editing process to knowing when to write originally in English versus translating, Linda breaks down what it really takes to turn your expertise into a credible, professional book. I also share my own experience co-authoring "Your Voice Matters" with Tiina Järvet, whose Estonian background created fascinating word choice challenges during editing. If you've been letting language hold you back from writing your book, this episode will show you that your message matters more than perfect English.Linda Jayne Turner: linkedin.com/in/lindajayneturner Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Most authors would rather face a blank page than a room full of strangers. But what if the key to your next big opportunity isn't your book launch strategy or your social media presence, but the person standing next to you in line at the post office? In this episode, Gillian sits down with LinkedIn specialist and first-time author Debbie Wemyss to talk about her new book, "Networking From the Ground Up: Planting Seeds in a Digital Landscape." Debbie shares why real networking has nothing to do with collecting business cards or perfecting your elevator pitch, and everything to do with genuine curiosity, patience, and showing up as a human being first.From chamber of commerce events to chance encounters on airplanes, Debbie reveals how asking simple questions and listening with real interest has led to paid speaking gigs, lasting professional friendships, and referrals she never saw coming. She also offers practical advice for introverts who dread walking into a room full of strangers, and explains why building your network is something you should never stop doing, whether you're launching your first book or your fifth. If you've ever thought networking isn't for you, this conversation might just change your mind. Debbie Wemyss: linkedin.com/in/debbiewemyss Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

So you've been invited to be a guest on a podcast. Now what? In this solo episode, Gillian walks you through everything you need to know to show up like a pro, from getting your tech sorted out to preparing what you're actually going to talk about. She covers the essentials of webcams, microphones, lighting, and internet, and explains why being "Zoomable plus" is the standard you should aim for. She also shares why you shouldn't panic if the host doesn't send you questions in advance, and how to prepare your talking points, stories, and book sound bites so you're ready for anything.But being a great podcast guest isn't just about what you say. Gillian digs into the things most people overlook: making eye contact with your webcam (not the screen), using body language to engage with your host, and why checking your phone mid-interview is the podcasting equivalent of looking over someone's shoulder at a party. She also shares a hilarious story involving her dog Max and a stash of emergency dog cookies. Whether this is your first podcast appearance or your fiftieth, this episode is packed with practical tips to help you make a lasting impression. Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

If you've written a book but freeze at the thought of talking about it in public, this episode is for you. Joyce Feustel is a Distinguished Toastmaster, LinkedIn coach, and podcast guest veteran who has been honing her communication and leadership skills through Toastmasters for nearly 30 years. She knows firsthand what it takes to walk into a room of 150 people and own it, and she's here to show you how to do the same.Joyce and Gillian dig into why public speaking is a skill any author can learn, how Toastmasters builds confidence through practice and community, and why impromptu speaking is the secret ingredient to nailing any podcast interview or live Q and A. Whether you're preparing for your first speaking engagement or trying to get comfortable on camera, this conversation will give you practical tools and a whole lot of encouragement to show up and be seen.Joyce Feustel: linkedin.com/in/joycefeustel-socialmediatrainer Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Think proofreading ends with your manuscript? Think again. In this eye-opening conversation, professional proofreader and copy editor Jennie Jolly (author of the popular Fowl Language newsletter and co-author of Becoming Unstoppable) reveals why authors need to think beyond the book when it comes to creating a clean, credible author brand. From Amazon descriptions and author pages to social media profiles and websites, your words are working 24/7, and every typo chips away at your credibility. Jennie shares the psychology behind why mistakes matter, the difference between forgivable one-off typos and damaging pattern errors, and why even the best writers can't catch their own mistakes. Spoiler alert: your brain fills in what you meant to say, not what you actually typed.Whether it's a missing letter on your homepage or a misspelled word in your evergreen email sequence, small errors create friction that pulls readers out of the experience and makes them question your authority. Drawing from her diverse background as a teacher, paralegal, and editorial assistant, Jennie offers practical tips for DIY proofreading, explains when to call in professional help, and reminds authors that while one typo makes you human, repeated mistakes damage trust. If you're serious about building your authority through your book, this episode is a must-listen. Your words deserve to make the best first impression everywhere they appear.Fowl Language NewsletterJennie Jolly: linkedin.com/in/jenniejolly Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Podcast guesting is one of the most underutilized — and completely free — marketing strategies available to authors. But getting booked on the right shows doesn't happen by accident. In this solo episode, Gillian breaks down exactly how to set yourself up as a podcast guest, drawing on her experience from both sides of the mic — as a guest on dozens of shows and as host of nearly 250 episodes across two podcasts.From her very first appearance on the Marketing Study Lab (landed through a warm introduction, not a cold pitch) to the one time she did pitch cold and never heard back, Gillian shares the real lessons that most people learn the hard way. You'll find out why relationships will always outperform pitching tools, how to find shows where your ideal reader is already listening, and what a ninja tip involving podcast reviews can do for your visibility before you even send a message.Plus, Gillian puts her host hat on to share the mistakes that guarantee she won't book you — including the ones you probably didn't even know you were making. Your homework is waiting at the end. Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Ready to amplify your author voice and reach more readers? In this episode, Shari Biery—bestselling author, keynote speaker, and National Board Certified Health & Wellness Coach—shares her transformative journey into the world of audiobooks. With over two decades navigating high-demand environments as a military spouse and empowering women through her signature C.A.L.M. Method™, Shari brings a wealth of expertise to the art of authentic communication.Discover the behind-the-scenes process of turning her book, "It's Your Turn", into a powerful audio experience—from choosing the right production partner to delivering a captivating narration that truly connects with listeners. Whether you're an aspiring or seasoned author, you'll gain eye-opening insights into the importance of professional production quality, maintaining your unique voice while collaborating with editors, and the surprising emotional impact of narrating your own work.If you've been considering an audiobook to expand your impact as an author, this episode will give you the clarity and confidence to take that leap. Packed with practical wisdom and heartfelt storytelling, Shari's journey will inspire you to step into the power of your own voice and create an unforgettable audio experience for your readers.Shari Biery: linkedin.com/in/shari-biery Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

You've written your book. Now what? If you're dreaming of taking your message from the page to the stage, this conversation with professional speaking coach and TEDx speaker Gina Balarin will change how you think about your book's next chapter. Gina breaks down the real relationship between authorship and speaking opportunities—spoiler alert: it's not about pitching your book, it's about giving your audience a gift they can actually use. She shares her "simplify and amplify" framework for distilling a whole book into a powerful talk, explains why Daniel Pink's keynote disappointed her (and what he could have done differently), and reveals the surprising truth about whether you should write the book first or get on stage first.Whether you're eyeing a TEDx stage, local chamber events, or panel discussions, Gina gets brutally honest about what it really takes to land speaking gigs—including the 50 hours she spent rehearsing for a 15-minute talk. You'll discover how to tell your book's stories on stage without boring people who've already read them, why "leaving them wanting more" is your secret weapon for book sales, and how speaking becomes the most natural (non-salesy) way to put your book in readers' hands. This episode is packed with practical wisdom for any author ready to amplify their authority and turn doubt into applause.TEDX TALK: Confessions of a liar - Marketing in the era of authenticity | Gina BalarinGina Balarin: linkedin.com/in/ginabalarin Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Ever wonder what questions your ideal readers actually have? The answer might be sitting in your discovery call recordings. In this solo episode, Gillian reveals how those 15-minute conversations are secretly revealing exactly what needs to go in your book—from the questions people ask to the assumptions you're making about their knowledge.Gillian shares real examples from her own calls, including the client who had no idea what Print on Demand was and the one who'd never heard of ISBNs. Plus, she shares her ninja tip for using AI to analyze call transcripts and spot patterns you might be missing.If you're doing discovery calls anyway, why not turn them into content that writes your book for you? This episode shows how. Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Louise Brogan spent months perfecting her book about LinkedIn only to discover she'd need permission from LinkedIn's trademark team to actually publish it. What followed was a nightmare of deleted blog posts, redesigned YouTube thumbnails, banned blue colors, and emails that made her cry. For a LinkedIn trainer whose entire business revolves around the platform, complying wasn't optional. She jumped through every hoop, changed her book cover at Gatwick Airport, and somehow survived what could have derailed the entire project. Then came the accidental early launch when she uploaded the corrected Kindle version, which somehow led to bestseller status within 24 hours.But here's where the story gets really good. This author turned her business book into the ultimate networking tool, hosting multiple in-person launches across the UK that felt more like celebrations than sales events. She strategically gifted copies at conferences in Boston and San Diego, handed them to anyone who might benefit, and used every speaking engagement as an opportunity to get her book into the right hands. The payoff? Her book is now on the recommended reading list at Boston University's marketing course, all because she took a copy to a coffee meeting with someone in her LinkedIn network. Listen as she shares the real costs of self-publishing, why she writes her newsletter every Sunday morning, and the "just keep swimming" mindset that got her through trademark hell and into bookstores worldwide.Louise Brogan: linkedin.com/in/louisebrogan Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Let's talk about the thing nobody wants to admit: writing and publishing a book is scary. Like, sick-to-your-stomach, can't-hit-the-publish-button scary. In this honest solo episode, Gillian gets real about the fear that showed up at every stage of her author journey—from the blank page to the marketing that came after. She shares the uncomfortable truth about hovering over that publish button with her mouse, being too afraid to tell anyone about her first book, and the surprising backlash that came from keeping it all secret.But here's the good news: fear doesn't have to stop you. Gillian walks you through practical strategies for dealing with fear at each stage—writing, publishing, and marketing. Plus, she shares a powerful reframe from Elizabeth Gilbert's "Big Magic" that changes everything about how you think about fear. Spoiler alert: fear gets a seat in the car, but it absolutely does not get to drive. If you've ever felt like an imposter, worried about who you think you are to write a book, or struggled to tell people about your work, this episode is your permission slip to keep going anyway. Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Ever feel like you know too much to write a clear, compelling book? Communication coach and 13-time author Diane Windingland understands that struggle intimately. In this episode, Diane shares her remarkable journey from designing cruise missiles as an engineer to becoming a Distinguished Toastmaster and the Virtual Speech Coach—all because her teenage son needed public speaking experience. Her latest book, The Clarity Code: How to Communicate Complex Ideas with Simplicity and Power, tackles the curse of knowledge that plagues so many business professionals trying to transform their expertise into published authority.Diane pulls back the curtain on her entire self-publishing journey, from her first book (published in just three months using repurposed blog content) to navigating the evolution from doing everything herself to strategically investing in professional editing and design. She shares practical strategies for simplifying without dumbing down, leveraging AI as your "very smart, very patient assistant" for fresh perspective, and why authors should think about book marketing before they start writing. Whether you're wrestling with your first manuscript or you're a veteran author looking to sharpen your message, Diane's insights on clarity, self-publishing control, and using books as your ultimate business card will help you move from expertise to published authority with confidence.Diane Windingland: linkedin.com/in/dianewindingland Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

What happens when a seasoned sales director with 20+ years of Fortune 500 experience writes a children's book? You get The ABC Book of Professional Selling—a rhyming, illustrated guide that Tom Whalen uses with everyone from his college students at VCU to his own sales team at McKesson. In this episode, Tom shares his unconventional three-year journey of creating a book that serves dual audiences: kids learning their ABCs and early career professionals learning the fundamentals of selling. He gets refreshingly honest about the self-publishing challenges he faced, from PowerPoint formatting disasters to copyright rabbit holes, and why selling your own work feels different than selling someone else's product.Tom drops knowledge bombs on the power of creating something tangible that becomes your legacy, working on passion projects in the cracks of a busy life, and why he's not worried about becoming a New York Times bestseller. Whether you're considering writing a book, struggling with how to market yourself, or just curious about how to package your expertise in unexpected ways, this episode will inspire you to think differently about your own author journey. Plus, find out what Tom's planning next—from audiobooks to merchandise to his next ABC adventure in sales leadership.Tom Whalen: linkedin.com/in/tomwhalen Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

As we close out 2025, this episode invites you to step into your time machine and envision where you want to be one year from now. Building on last week's conversation about gifting business books, Gillian challenges you to consider: Could you be giving YOUR book to clients this time next year?Whether you're a prospective author who's been rolling that book idea around for years, an existing author whose book needs a fresh coat of paint, or someone ready to transform their signature content into their own published work, this episode offers a powerful framework for thinking about your 2026 author journey.Gillian shares her own 21-year journey as "queen of the unfinished manuscripts" and the catalyst that finally got her book written. She breaks down realistic timelines (spoiler: it doesn't need to take two years), explores different paths to authorship from dictation to repurposing existing content, and reminds us that books are more than marketing tools—they're bridges that connect you with readers and keep you top of mind long after the final page.This reflective episode serves as both a gentle nudge and a practical roadmap for making 2026 the year your book becomes reality. Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Inspired by a recent LinkedIn post about the season of light and learning, Gillian shares why giving business books is one of the most meaningful ways to connect with colleagues, clients, and friends—not just during the holidays, but all year round. She explores how sending someone a book says "I was thinking of you" in a deeply personal way, and reveals practical tips like drop-shipping books internationally through Amazon, adding gift receipts, and even creating custom 12-book collections as a year-long gift of learning.Beyond the mechanics of book-giving, Gillian makes a passionate case for supporting self-published authors in your network. She explains how Amazon reviews, book selfies on LinkedIn, and simply purchasing books directly impact authors who don't have big marketing budgets behind them. Whether you're looking for last-minute holiday gifts, want to strengthen client relationships, or simply want to share knowledge that could help someone level up their business, this episode shows you how book-giving creates that magical one-plus-one-equals-three connection.Gillian's LinkedIn Post Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

What happens when you buy a book that's so helpful, you decide to write one yourself? That's exactly what Sarah Dodd, CEO and founder of Tree Law and self-proclaimed "Tree Hugging Lawyer," did. After spending 20 years hearing colleagues say "someone should write a book about tree root subsidence claims," Sarah discovered Law Brief Publishing as a customer first—and that discovery changed everything. In this episode, Sarah shares her complete journey from clicking a "submit a book proposal" link to holding her finished book just six months later, revealing how working with a niche legal publisher provided the structure and support that made an "enormous project feel not insurmountable."Sarah gets refreshingly honest about the realities of niche publishing: their strict guidelines (no pictures, no diagrams, specific word counts), the collaborative editing process, copyright concerns for professional authors, and balancing book writing with a full-time law practice. Whether you're a business professional considering writing in your specialized field or curious about alternatives to traditional and self-publishing, Sarah's story proves that the right publisher match can turn a decades-long dream into reality—and she shares what's next, including plans for an audiobook and a second book on protected trees in the UK.Sarah Dodd: linkedin.com/in/treelaw Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

In this must-listen episode for authors and thought leaders, intellectual property expert Michelle B. Griffin joins me for an in-depth discussion on safeguarding your creative work. As a keynote speaker, visibility strategist, and personal branding advisor, Michelle shares her experience with helping clients navigate the complex world of trademarks, copyrights, and brand identity.Together, we explore the critical steps authors should take to protect their intellectual property, from researching titles and securing domain names to registering copyrights and trademarks. We also delve into the nuances of ISBN ownership and the implications of various publishing paths on creative control.Michelle emphasizes the importance of developing a distinctive brand architecture that encompasses your books, speaking engagements, courses, and consulting services.  We discuss the increasing role of AI in content creation and the need for authors to differentiate themselves through their own IP.Whether you're a first-time author or a seasoned creator looking to expand your authority, this episode arms you with the knowledge and tools to confidently protect and leverage your intellectual property.Michelle B Griffin: linkedin.com/in/michellebgriffin Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

In this insightful episode, career coach and LinkedIn expert Sarah Burgess shares how she's on a mission to help students navigate those challenging transitions with her new "And Stuck?" workbook series.Tune in to discover the personal experiences and client stories that inspired Sarah to create accessible resources for students feeling lost or pressured about their next steps. We discuss the unique format of her workbooks, filled with practical exercises, engaging narrative elements, and a dynamic QR code strategy. Sarah also shares her innovative approach to self-publishing and selling the series exclusively through a dedicated website, as well as how she's leveraging her LinkedIn presence and other platforms to reach parents, students, and schools.Whether you're a student searching for direction, a parent looking to support your child, or an author curious about innovative publishing paths, you'll find motivation and wisdom in Sarah's journey from expertise to creative expression. From the logistical learnings to the creative surprises she encountered throughout the book creation process, Sarah's insights will inspire you to take action. Learn how this workbook series is making it easy peasy for students to get unstuck and confidently step into their next chapter.Sarah Burgess: linkedin.com/in/sarahburgess Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

In this enchanting episode, Gillian sits down with Felipe Cofiño, a seasoned HR executive, thought leader, and now children's book author, to explore how he's using his heartwarming tale "Miranda & Max's Adventure" to captivate audiences on LinkedIn and beyond. Felipe shares his unconventional approach to marketing a children's book on a business-focused platform, how he's leveraging multimedia with a QR code linking to a YouTube cartoon, and the surprising ways his HR expertise shaped his storytelling.Tune in for a master class in creative book promotion, personal branding, and expanding your authority as an author, no matter your genre. Whether you're a kidlit creator or a business author, you'll walk away inspired and equipped with fresh ideas for reaching your ideal readers in unexpected places.Felipe Cofiño: linkedin.com/in/felipe-cofino Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

How do you keep your nonfiction book relevant when the landscape is constantly shifting? Lynnaire Johnston, LinkedIn expert and co-author of "Business Gold," reveals the behind-the-scenes process of revising and updating the ultimate guide to LinkedIn Company Pages.As Lynnaire and co-author Michelle J Raymond prepare the third edition, she shares valuable insights on why they decided a new edition was necessary to reflect LinkedIn's latest changes, the nuts and bolts of the revision process, and how "Business Gold" caters to both small businesses and larger companies.Whether you're contemplating a second edition or starting your first book, Lynnaire's experiences will give you a realistic peek at the world of nonfiction writing and publishing in an ever-evolving digital landscape. She also offers sage advice for aspiring authors, stressing the importance of writing with a clear end goal and target reader in mind and reminding us that a book is an ongoing project requiring continued marketing long after publication.Lynnaire Johnston: linkedin.com/in/lynnairejohnston Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

In this insightful episode, I sit down with Claire E. Jones, a multi-talented author, speaker, mentor, and podcaster. Claire shares her journey of transitioning from an author to a sought-after speaker and reveals how aspiring writers can do the same by strategically leveraging conference panel opportunities. She dives into the nitty-gritty of landing your first panel gig, from researching conferences aligned with your genre and values to crafting a compelling application.Claire emphasizes the power of conference panels in expanding your reach, growing your author platform, and establishing yourself as an expert in your field. She provides practical tips on making the most of these speaking engagements, from capturing content for your own marketing to connecting with fellow panelists and attendees. Whether you're an aspiring author or a seasoned writer ready to take your career to the next level, this episode is packed with actionable insights to help you confidently step into the spotlight and make a lasting impact on your audience.Claire E. Jones: linkedin.com/in/claireejones Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

In this special episode, the tables are turned as I join Jim Cooper as a guest on his podcast, The Hydrant. This conversation, recorded before Jim's recent appearance on my show last week, features the talented voice actor and author taking the reins to interview me about my own creative journey.We dive into a variety of engaging topics, including the challenges and rewards of carving out a fulfilling career path, reflections on impactful books and influential authors across genres, the craft of writing and the process of honing one's unique voice, insights into the world of podcasting and tips for aspiring hosts, and thoughts on creativity, resilience, and pursuing your passions.Even if you didn't catch Jim's appearance on my show last week, you won't want to miss this lively back-and-forth between two book lovers and authors. Tune in for a dose of inspiration, humor, and honest talk about the trials and triumphs of the creative life.Jim Cooper: linkedin.com/in/jimcoopervo Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Jim Cooper, voice actor, author, and self-proclaimed "book nerd", shares his multifaceted journey from the corporate world to a fulfilling creative career. Discover the inspiration behind Jim's mystery thriller and his heartfelt non-fiction book, chronicling his experience supporting his wife through her triumphant battle with brain cancer.As the host of "The Hydrant" podcast, Jim has interviewed a diverse array of authors and creatives. He offers an insider's perspective on the audiobook industry, drawing from his experience narrating over 45 titles across various genres. Aspiring authors will appreciate Jim's candid advice on deciding between self-narration and hiring a professional, as well as his thoughts on the impact of AI-generated audiobooks.An eclectic and passionate reader, Jim reflects on the books that have left an indelible mark on his life, spanning genres from writing advice to humorous, offbeat novels. Join us for an engaging conversation that celebrates the power of the written word to inspire, entertain, and transform lives, both on and off the page.Jim Cooper: linkedin.com/in/jimcoopervo Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Monique van Tulder, author of "A Grown Up's Gap Year: Put YOU in the picture", shares the inspiring story behind her midlife memoir and self-help book. Discover what prompted Monique's "Shirley Valentine moment" of running away from home at 57 to embark on an 8-month solo journey of self-discovery and reinvigoration.Monique discusses the challenges of vulnerable personal storytelling, working with experts to enrich her book's message, and the importance of self-care during the writing and publishing process. She also shares a peek into her upcoming book project aimed at helping men navigate their own midlife transitions.Whether you're contemplating a midlife reset, struggling to balance writing with self-care, or simply seeking inspiration to put yourself back in the picture, you'll find wisdom, wit and relatability in Monique's transformative tale.RESOURCES:instagram.com/moniquevantulder/linkedin.com/in/monique-van-tulder-330536a2amazon.com/Grown-Ups-Gap-Year-Lifestyle-ebook/dp/B0D8L8P1B1/ Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Think you don't have time or money to read? In this solo episode, I'm tackling the uncomfortable truth a friend confided in me: they dream of being an author but have only read a handful of books since college. Here's my hot take: authors can't afford NOT to be readers. How can we expect anyone to buy and read OUR books if we don't believe reading is valuable? I'm showing you exactly how to slip reading into the cracks of your life – no cabin in the woods required – and how to access incredible books without spending a single penny.I walk you through free resources that will transform your reading life: maximizing your library card with apps like Libby and Overdrive, unlocking Amazon Prime Reading (it's already included with your membership!), discovering Rebecca Wilson's Business Book Bites YouTube channel for curated business book recommendations, and exploring Amazon's "100 Books to Read in a Lifetime" list. Every book you read is a masterclass in storytelling, structure, and craft. If you've been using time or money as excuses, this episode eliminates every obstacle standing between you and becoming the kind of reader who writes books other people actually want to read. Building your authority starts with turning one page at a time. Easy peasy!RESOURCES MENTIONEDAmazon Prime ReadingAmazon’s “100 Books to Read in a Lifetime”HooplaLibbyOverdriveRebecca Wilson’s Business Book Bites - YouTube Channel Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Feeling like you're running on fumes but can't seem to hit the pause button? In this solo episode, I'm getting vulnerable about my summer working vacation – and why I desperately needed one after living in 30+ apartments in three years and livestreaming every single Tuesday for four years straight without a break. Spoiler alert: I was this close to buying a school bus and turning it into a traveling bookstore just to escape the grind! I walk you through my summer of "sharpening the saw" (thank you, Stephen Covey!) including swapping Netflix binges for virtual coffee dates with friends, rediscovering that reading renews me, and doing a massive content audit. Plus, the terrifying story of "losing" all my Scrivener manuscripts and the backup lesson every author needs to hear.But this episode isn't just about me taking a break. It's about the big decisions that came from that pause: shutting down my Las Vegas LLC, opening Easy Peasy Books LLC in Texas, switching from weekly livestreams to monthly masterclasses, and recommitting to book coaching with fresh intention. If you've been fantasizing about doing something completely different with your business, or if you're running so hard that you can't remember why you started in the first place, this conversation will give you permission to step off the merry-go-round and rediscover your why. Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Thinking about self-publishing but terrified of the reality behind those "write a Kindle book in a weekend" promises? Four-time author Sue Allen Clayton and I pull back the curtain on what it really takes to write and market a successful Kindle book in this masterclass "from the vault"! Sue shares her brutal awakening when her editor told her that her 200-page manuscript "sounded like a bunch of blog posts mushed together" – ouch! We dive deep into the four types of editors you actually need (spoiler: it's not just one person), the document management nightmares that can derail your launch, and why Amazon's promotional system feels designed to trip up first-time authors.If you've been putting off your book project because you suspect it's harder than the gurus make it seem, this conversation will validate your instincts while giving you a realistic roadmap forward. We cover everything from the critical 30-day Amazon window to the secret sauce of category research, plus why investing in professional help isn't just recommended – it's essential. This episode is longer than usual, but we couldn't bear to cut the hard-won wisdom that could save you months of frustration and thousands of dollars in mistakes.Sue Allen Clayton: linkedin.com/in/sueallenclayton Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Wondering what an editor actually does and why the process takes so much longer (and costs more) than you expected? Grammar expert Susan Rooks and my sister Janet and I dive deep into the editing world in this "from the vault" LinkedIn Live replay! Susan, known as the Grammar Goddess, reveals the four different types of editors you need to know about – and why most authors need more than one kind of help to get their manuscript publication-ready.If you've ever been shocked by editing timelines or wondered why you can't just get a quick grammar check, this conversation will open your eyes. We explore the collaborative editing process that takes 2-4 months, common mistakes that waste your time and money (like inconsistent quotation marks and overused words), and why Susan charges by the hour instead of by the page. Susan shares her practical pre-editing checklist that can save you hundreds of dollars and explains the difference between developmental editing, content editing, line editing, and proofreading – knowledge that will help you hire the right professional for your specific needs.Susan Rooks: linkedin.com/in/susanrooks-the-grammar-goddess Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Think LinkedIn groups are just digital tumbleweeds rolling around with no real value? Sales training expert Tracy Bedwell is about to change your mind in this "from the vault" LinkedIn Live replay! Tracy reveals her systematic approach to leveraging LinkedIn groups and events that grows her audience by 100 people every single Wednesday – and authors, these strategies are pure gold for building your platform. She breaks down her "big fish, small pond" strategy of mixing large communities with niche groups where you can quickly become the go-to expert, sharing why 99.9% of people are missing out on the low-hanging fruit that groups represent and how one strategic post per week generates between 200,000 to 600,000 views consistently.If you've been struggling to gain traction on LinkedIn or wondering how to turn your expertise into authority, Tracy's "give to get" philosophy and foundation-first approach will transform how you think about platform building. We explore how joining strategic groups instantly gives you access to thousands of potential readers, why Wednesday mornings are Tracy's secret weapon, and how she uses LinkedIn events to fill 50% of her meetings without even attending them. This isn't about spamming or self-promotion – it's about becoming a thought leader through genuine value and strategic community engagement.Tracey Bedwell: linkedin.com/in/tracybedwell-salestraining Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Hesitant to engage on LinkedIn but know you need it for your author platform? LinkedIn Confidence Coach Marianne Avery and I tackle the fears that keep authors standing at the back of the digital room in this "from the vault" LinkedIn Live replay! Marianne reveals that building confidence on LinkedIn isn't about having all the answers – it's about educating yourself on the "rules of the game" and then taking small, consistent actions to build your presence.If you're an author who's been lurking on LinkedIn without engaging, or if you feel like everyone else knows something you don't about networking online, this conversation will shift your perspective. We explore why your LinkedIn profile is like your author bio (it needs to show personality, not just credentials!), how commenting strategically can grow your network faster than posting, and why thinking of LinkedIn like a networking party – not a sales pitch – changes everything. Marianne shares her practical approach to turning confusion into confidence, including how to audit your own presence and why testing small changes can lead to big results.Marianne Avery: linkedin.com/in/marianneavery Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Struggling to connect with readers through your writing but know storytelling is the key to building author authority? Business coach and LinkedIn storyteller Craig Allan and I dive deep into the art of transformative storytelling in this engaging "from the vault" LinkedIn Live replay! Craig reveals that you don't need to be a natural performer or have dramatic life experiences to become a compelling storyteller – instead, you can mine your everyday moments, family anecdotes, and business experiences for powerful content that resonates. If you're an author who thinks "I don't have any good stories" or you've been intimidated by video content creation, this conversation will completely shift your perspective.We explore Craig's systematic approach to organizing stories (hint: it involves one-line email reminders!), the crucial difference between telling stories for entertainment versus authority building, and why the takeaway is just as important as the tale itself. Craig shares his "Friday storyteller" strategy and explains how consistent narrative content has become his ultimate relationship-building tool. Whether you're crafting your manuscript or marketing your published book, you'll discover how to turn your personal experiences into your most powerful business card.Craig Allan: linkedin.com/in/craig-allan Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Struggling to promote your book because the thought of speaking about it publicly makes your palms sweat? Executive communication coach Brenden Kumarasamy and I tackle the fear that keeps so many authors silent in this energizing "from the vault" LinkedIn Live replay! Brenden reveals that public speaking anxiety often stems from school experiences where presentations were mandatory, on topics we didn't choose, and tied to punishment. But here's the breakthrough: when you're speaking about your book, you're talking about something you genuinely care about.We explore Brenden's game-changing "random word exercise" that takes just 5 minutes daily to build speaking confidence, plus his "jigsaw puzzle approach" to preparing for presentations and podcast interviews. If you've been avoiding speaking opportunities because of nerves, this conversation will shift your perspective. Brenden shares why your message needs to win the "boxing match" against your fear, and how practicing communication like a skill can transform you from a nervous author into a confident authority who opens doors through speaking.Brenden Kumarasamy: linkedin.com/in/brendenkumarasamy Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Ready to amplify your authority as an author but terrified of public speaking? LinkedIn Top Voice and TEDx speaker Lavinia Thanapathy and I explore why most experts are performing at an 8 out of 10 in their field but only communicating at a 3 out of 10 in this powerful "from the vault" LinkedIn Live replay! Lavinia reveals that your expertise means nothing if you can't unleash your voice to share it with the world. We dive into the real psychology behind speaking fears, from why your body thinks every presentation is a saber-tooth tiger attack to how shifting from self-focus to service transforms your entire presence.If you've been avoiding speaking opportunities because you think you're "not ready," or if you're sabotaging your authority by staying safely silent in meetings and events, this conversation is your wake-up call. Lavinia breaks down her game-changing three-step formula for confident speaking, why memorizing everything is actually hurting you, and how to tell stories from your scar instead of your wound. Perfect for writers who are ready to stop playing small and start leveraging their voice as the ultimate business card for building their platform and growing their influence.Lavinia Thanapathy: linkedin.com/in/laviniathanapathy Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Feeling overwhelmed by LinkedIn but know you need to be there to build your author platform? Career transition coach Kim Ribich and I explore the refreshing concept of being "quietly social" on LinkedIn in this "from the vault" LinkedIn Live replay! Kim reveals that you don't need to be a LinkedIn influencer posting daily content to build meaningful authority – instead, you can create powerful connections behind the scenes through strategic commenting, thoughtful direct messaging, and intentional privacy settings.If you're an introvert author who's been pressured to "show up big" on social media, or if you've considered quitting LinkedIn because of overwhelm, this conversation will be a game-changer. We dive into LinkedIn features you probably didn't know existed, like custom search filters to curate your feed and privacy toggles that let you research without being seen. Kim shares her "people-first" approach to building genuine relationships through DMs and explains why the consumer-to-commenter-to-creator progression might be exactly what you need to sustainably grow your platform.Kim Ribich: linkedin.com/in/kim-ribich Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Struggling to transform your storytelling and connect with your audience? Business storyteller Katherine Ledger and I unlock the secret to magnetic content using wisdom from The Wizard of Oz in this "from the vault" LinkedIn Live replay! Katherine reveals that before you worry about perfecting your prose or finding your voice, you need to understand the real framework behind every compelling story. We explore why most authors and entrepreneurs are positioning themselves as the hero when they should be the guide, and how this simple shift changes everything about your content strategy.If you've been creating content that feels flat or wondering why your expertise isn't translating into engagement, this conversation will revolutionize your approach. Katherine breaks down the four-part story arc hidden in Dorothy's journey, why vulnerability without strategy backfires, and how to use the "what if" moment to hook your ideal clients. She even shares her step-by-step framework for crafting customer stories that lead to meaningful conversations and sales. Perfect for authors who want to stop being the best-kept secret in their industry and start using storytelling as their ultimate business card to attract the right readers and clients.Katherine Ledger: linkedin.com/in/katherineledger Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Ready to build your author platform but feeling stuck on LinkedIn? LinkedIn marketer Beth Kirk and I dive deep into why most authors are approaching LinkedIn completely backwards in this "from the vault" LinkedIn Live replay! Beth reveals that before you worry about optimizing your profile or crafting the perfect post, you need to tackle the real roadblock: your mindset. We explore why so many successful professionals freeze up on LinkedIn, from perfectionism paralysis to the "I don't know anyone" myth, and how shifting your psychology is the key to authentic visibility.If you've been lurking on LinkedIn wondering why it's not working for you, or if you're terrified to hit "post" because it might not be profound enough, this conversation will change everything. Beth breaks down her fifteen-minute, three-times-a-week formula for consistent engagement, why comparing your metrics to others is sabotaging your success, and how to be proactive about building meaningful connections without feeling salesy. Perfect for authors who want to stop standing in the corner at the networking party and start showing up as the thought leaders they already are.Beth Kirk: linkedin.com/in/bethkirkdigitalmarketer Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Think your book is enough to attract readers? Marketing strategist Krista Mollion (founder of Unignorable Brands Agency) and I discuss a deliciously different approach to author marketing in this "from the vault" LinkedIn Live replay! Using the perfect food analogy, Krista reveals why most people are approaching content creation completely backwards by trying to serve seven-course meals to people who are just walking by the restaurant window. We explore the buyer's journey from "completely unaware" to "diehard fan," and why your book is the main course but your social media content should be those irresistible appetizers that make people hungry for more.If you've been leading with "buy my book" in every social media post wondering why no one's biting, or if you're struggling to stand out in a sea of other experts in your field, this conversation will change how you think about building your author platform. Krista breaks down exactly how to find your unique "flavor" as a writer, why your LinkedIn profile is your restaurant storefront, and how to create bite-sized content that moves people through each stage of getting to know, like, and trust you. Perfect for authors who want to stop being bland, flavorless content creators and start serving up their authentic expertise in ways that leave readers craving more without stuffing everything down their throats since the sentence works perfectly without it.Krista Mollion: linkedin.com/in/kristamollion Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Think LinkedIn is just for job seekers and corporate types? LinkedIn strategist Judy Parsons (aka "The LinkedIn Lady") and I dive deep into the power of strategic planning for maximizing your LinkedIn impact as an author! Known for her philosophy that "it's not how long you spend on LinkedIn, it's what you DO in the time you have," Judy reveals why most authors are approaching LinkedIn completely backwards and how a simple three-step framework can transform your entire online presence. We'll explore why LinkedIn is actually a database (not social media!), how your profile works 24/7 even when you're sleeping, and why the order of profile-then-prospecting-then-posting changes everything for authors looking to build authority.If you've been posting into the void wondering why LinkedIn "doesn't work," or if you're one of those authors who joined years ago but never really understood how to use it strategically, this conversation will completely shift how you think about building your author platform. Judy breaks down exactly how to stop scrolling aimlessly and start using LinkedIn as the powerful networking and lead generation tool it really is – perfect for authors ready to turn their expertise into real connections and opportunities.Judy Parsons: linkedin.com/in/judithparsons Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Ever dreamed of that iconic red circle moment but thought TEDx speaking was reserved for the ultra-famous? Communication expert and TEDx speaker Shannon Malkin Daniels and I are here to shatter that myth! Known as a "communication nerd" and total "mic-dropper," Shannon reveals the insider secrets of landing your first TEDx talk – and why this platform is pure gold for building your author authority. We'll explore Shannon's step-by-step application strategy (spoiler: it's not about having connections!), why your "big idea" needs to fit the conference theme, and how one of her clients turned a TEDx talk into a million-view sensation.Plus, Shannon shares her game-changing approach to speech preparation that ditches memorization for authentic storytelling – the same techniques that make compelling books! Whether you're an author looking to go from page to stage or someone with expertise ready to self-publish your way from stage to page, this conversation proves that TEDx speaking isn't just achievable – it's one of the most powerful ways to establish yourself as the go-to authority in your field.Shannon Malkin Daniels: linkedin.com/in/shannonmalkindaniels Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Ever wondered how your life experiences could become the foundation of unshakeable authority? Speaker and acting coach Jackie Goddard and I explore the powerful concept of crafting your "signature talk" – and why every author needs one! Known for helping people get excited about stepping in front of their audience, Jackie reveals how your personal stories can be woven together into a compelling narrative that serves your readers and listeners alike.We'll dive into Jackie's unique approach to extracting stories from your life (hint: it starts with getting everything out of your head!), why your 9-year-old self holds the key to your authority, and how the same storytelling principles that make great books also create magnetic presentations. If you've been struggling to identify what makes you unique or wondering how to connect your writing to speaking opportunities, this conversation will show you how your ordinary experiences become extraordinary when viewed through the lens of serving your audience.Jackie Goddard: linkedin.com/in/jackiegoddardpowertospeak Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Calling all authors, aspiring writers, publishing professionals, AND anyone who cares about protecting their creative work.In this episode I reveal some of the ways scammers are stealing and profiting from the work of authors. From simple schemes to sophisticated operations, I'll break down the tactics being used against us AND share practical strategies to protect yourself. Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Ever wondered how authors find the courage to tackle life's most difficult topics on the page? Clinical Hypnotherapist, TEDx speaker, and author Cat Williams and I will unpack how confidence can play a crucial role in writing a book.Known as "Confidence Cat," my guest, a Clinical Hypnotherapist, Rapid Transformational Therapist, and author will share her journey from writing her first book "Stay Calm and Content: No Matter What Life Throws at You" to her current work-in-progress "Break the Invisible Cage."TEDx TALKYour Mind is a Stallion - Learn to Ride it | Cat Williams | TEDxUoChesteryoutu.be/vqLcCOnfDWoCat Williams: linkedin.com/in/catwilliamsspeaker Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Is your book the best-kept secret on LinkedIn? Most authors miss all of the FREE opportunities hiding in plain sight to shine a light on their book. Join me as I welcome back Jeff Young, known as #TheLinkedInGuru, for a deep dive into transforming your LinkedIn profile into a powerful book marketing machine.Jeff is the author of "Be Effective on LinkedIn® With #TheLinkedInGuru," the ultimate guide to mastering LinkedIn's features, algorithm, and networking strategies for business professionals at any level. Discover how to put every section of your profile to work for your book's success.Jeff Young: linkedin.com/in/jeffyoungralemoi Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

Calling all authors, aspiring writers, AND anyone considering the traditional vs. self-publishing path. Whether you're just starting your publishing journey or you're a seasoned author evaluating your options... this session is for you.In this solo live I break down Taylor Swift's $360 million lesson and discuss why self-publishing is the smartest way to protect your creative work and intellectual property. We'll explore the hidden dangers of traditional publishing contracts and celebrate the freedom that comes with owning your words from day one. Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com