eCommerce Tech

Host Chloe Thomas brings together three experts to share simple, proven ways to boost revenue without killing margins.Who’s on the micChloe Thomas (eCommerce Tech) — hostDan Bond (RevLifter) — intelligent offers and discountsSandeep Shah (Web Trends Optimize) — CRO, testing, and personalizationJamie Lee (JME Labs; ex Everlane, Vital Proteins, Walmart, Nike, Sony) — growth on DTC and AmazonWhat you’ll learnIntelligent offers: Use discounts with intent-based targeting, not sitewide cutsOffer sensitivity testing: Find the lowest effective incentive (e.g., 10% vs 15%) to protect marginCRO that matters: Fix real blockers, improve AOV, and focus on incrementalityDemand capture vs demand creation: Balance Google (capture) with Meta (create)Metrics that count: Profit, TACOS (ad spend ÷ total revenue), and LTV:CAC by cohortRetention first: Plug the “leaky bucket” from first to second purchaseChannel roles: Let DTC drive profit and loyalty; use Amazon for volume and brand defenseExperimentation mindset: Test, measure, iterate; segment by source, intent, and productProduct x growth: Feed customer insights back into product so you’re not selling a 1‑star itemKey takeaways for foundersSet a clear discount stance; don’t “go cold turkey,” taper with dataSegment by intent and source; not everyone needs an offerJudge success on incrementality, not vanity metricsFewer, better campaigns beats more, rushed campaignsAlign teams: marketing, CRO, and product should share the same goalsPerfect forFounders and leaders at DTC, marketplace, and Amazon-first brandsTeams aiming for profitable growth in 2026Find out more https://ecommercetech.io