Event Design Collective PODcasts

This podcast episode featured Ruud Janssen interviewing Maryse Paquette, Director of Marketing and Communications at NERGICA, a Canadian research center focused on renewable energies. Maryse shared her journey from starting as an Oakley ambassador through event design certification to her current work organizing the annual Colloque des Energies Renewables event in Quebec. She discussed how events contribute to the renewable energy sector through connection and inspiration, and how her approach to event design has evolved over 15 years, incorporating lessons from the Event Design Certificate Program. The conversation explored the challenges of working in French versus English, the importance of measuring event impact using tools like the Kirkpatrick model, and the evolution of renewable energy events to include multiple sectors beyond just wind energy.

This podcast episode featured Ruud Janssen interviewing Maryse Paquette, Director of Marketing and Communications at NERGICA, a Canadian research center focused on renewable energies. Maryse shared her journey from starting as an Oakley ambassador through event design certification to her current work organizing the annual Colloque des Energies Renewables event in Quebec. She discussed how events contribute to the renewable energy sector through connection and inspiration, and how her approach to event design has evolved over 15 years, incorporating lessons from the Event Design Certificate Program. The conversation explored the challenges of working in French versus English, the importance of measuring event impact using tools like the Kirkpatrick model, and the evolution of renewable energy events to include multiple sectors beyond just wind energy.

What happens when event design, AI, and strategic ambiguity collide? Episode 222 of Season 6 of the DESIGN to CHANGE Podcast explores exactly that question. In this conversation, host Ruud Janssen sits down with Dr. Barış Onay, a London-based strategist operating at the intersection of events, data, and digital transformation. What begins as a shared curiosity about AI’s role in event design quickly unfolds into a wide-ranging dialogue on leadership, incentives, and the often-underestimated cultural footprint of events. With more than two decades of experience, Barış traces his journey from architecture and urban planning into the global events industry—bringing with him a systems-oriented mindset and a deep comfort with ambiguity. He reflects on the evolution from improvised CRMs and spreadsheets to today’s sophisticated platforms, while making a clear point: technology only creates value when it is anchored in intended outcomes and behavior change. Tools follow strategy, not the other way around. The episode also dives into one of the most pressing challenges for event leaders today: understanding audiences well enough to design meaningful incentives. From B2B trade shows to complex, mission-driven and politically influenced events, Barış shares candid insights on decision-making under uncertainty and the role of the event leader as an orchestrator of diverse expertise. A highlight of the conversation is the discussion around Barış’ Event Strategy Bot—an AI-powered tool capable of analyzing an event’s strategic positioning and cultural relevance in minutes, simply by using publicly available information. For Ruud, this raises a compelling question: what if event owners, designers, exhibitors, and even investors could see the strategic quality of an event before committing resources? This episode is less about futuristic hype and more about practical foresight. It challenges event professionals to rethink how strategy, culture, data, and design come together—and why clarity of intent remains the most powerful design tool we have. 🎧 Listen to Episode 222 to explore how AI can support better conversations, better decisions, and ultimately, better events.

What happens when event design, AI, and strategic ambiguity collide? Episode 222 of Season 6 of the DESIGN to CHANGE Podcast explores exactly that question. In this conversation, host Ruud Janssen sits down with Dr. Barış Onay, a London-based strategist operating at the intersection of events, data, and digital transformation. What begins as a shared curiosity about AI’s role in event design quickly unfolds into a wide-ranging dialogue on leadership, incentives, and the often-underestimated cultural footprint of events. With more than two decades of experience, Barış traces his journey from architecture and urban planning into the global events industry—bringing with him a systems-oriented mindset and a deep comfort with ambiguity. He reflects on the evolution from improvised CRMs and spreadsheets to today’s sophisticated platforms, while making a clear point: technology only creates value when it is anchored in intended outcomes and behavior change. Tools follow strategy, not the other way around. The episode also dives into one of the most pressing challenges for event leaders today: understanding audiences well enough to design meaningful incentives. From B2B trade shows to complex, mission-driven and politically influenced events, Barış shares candid insights on decision-making under uncertainty and the role of the event leader as an orchestrator of diverse expertise. A highlight of the conversation is the discussion around Barış’ Event Strategy Bot—an AI-powered tool capable of analyzing an event’s strategic positioning and cultural relevance in minutes, simply by using publicly available information. For Ruud, this raises a compelling question: what if event owners, designers, exhibitors, and even investors could see the strategic quality of an event before committing resources? This episode is less about futuristic hype and more about practical foresight. It challenges event professionals to rethink how strategy, culture, data, and design come together—and why clarity of intent remains the most powerful design tool we have. 🎧 Listen to Episode 222 to explore how AI can support better conversations, better decisions, and ultimately, better events.

In this episode of the Design to Change podcast, Ruud welcomed back Julius Solaris 4 years on to discuss his work as an event consultant and creator, focusing on his contributions to the Event Design Handbook and his approach to documenting events. They explored the challenges and opportunities in the events industry, including the need for intentional change, adaptation to technological advancements, and the importance of authentic storytelling and ROI measurement. The conversation concluded with discussions about professional certifications, future collaboration opportunities, and the value of trusted advisors in the events industry.

Key Ideas + Idea Cloud + Summary courtesy of Snapsight - www.snapsight.com/live-channel/29a…ee?tab=takeaways In this engaging episode of the #DESIGNtoCHANGE podcast, Ruud Janssen conversed with XAV, a curator, experience designer, and artist mentor, about the transformative power of intentional design in events and exhibitions. XAV shared their unique approach to blending art, technology, and well-being, emphasizing the importance of crafting experiences that expand minds and spark inner shifts. The Hairitage Exhibition in Barcelona was a focal point, described as a micro laboratory of identity that used participatory installations, such as hair sample collection, to explore themes of belonging and inclusion. Sustainability considerations, including the ethical treatment of biological samples, emerged as areas for reflection and future improvement. 

 The Event Design Collective's Event Culture Analyzer tool was highlighted as a groundbreaking method to metrify intangible aspects of events. XAV's analysis of the Hairitage Exhibition revealed insights into inclusion, sustainability, and ethical considerations, while the Hairitage Magazine served as a cultural artifact extending the exhibition's impact beyond the gallery. The exhibition's high score on the Risk and Courage Index underscored its bold exploration of identity and inclusion, resonating deeply with personas such as students and next-gen creatives. 

XAV also discussed their work with the Artist Ally project, which prioritizes nurturing existing networks over expansion, and their involvement in the Gastronomy Summit, organized by the International Institute of Gastronomy, Arts, and Tourism. This summit celebrated heritage and drove policy change, aligning with XAV's commitment to fostering meaningful connections and driving transformation. The conversation concluded with reflections on the importance of courage, depth, and intentionality in creating impactful experiences, leaving listeners inspired to look and act beyond the now.

Key Ideas + Idea Cloud + Summary courtesy of Snapsight - www.snapsight.com/live-channel/29a…ee?tab=takeaways In this engaging episode of the #DESIGNtoCHANGE podcast, Ruud Janssen conversed with XAV, a curator, experience designer, and artist mentor, about the transformative power of intentional design in events and exhibitions. XAV shared their unique approach to blending art, technology, and well-being, emphasizing the importance of crafting experiences that expand minds and spark inner shifts. The Hairitage Exhibition in Barcelona was a focal point, described as a micro laboratory of identity that used participatory installations, such as hair sample collection, to explore themes of belonging and inclusion. Sustainability considerations, including the ethical treatment of biological samples, emerged as areas for reflection and future improvement. 

 The Event Design Collective's Event Culture Analyzer tool was highlighted as a groundbreaking method to metrify intangible aspects of events. XAV's analysis of the Hairitage Exhibition revealed insights into inclusion, sustainability, and ethical considerations, while the Hairitage Magazine served as a cultural artifact extending the exhibition's impact beyond the gallery. The exhibition's high score on the Risk and Courage Index underscored its bold exploration of identity and inclusion, resonating deeply with personas such as students and next-gen creatives. 

XAV also discussed their work with the Artist Ally project, which prioritizes nurturing existing networks over expansion, and their involvement in the Gastronomy Summit, organized by the International Institute of Gastronomy, Arts, and Tourism. This summit celebrated heritage and drove policy change, aligning with XAV's commitment to fostering meaningful connections and driving transformation. The conversation concluded with reflections on the importance of courage, depth, and intentionality in creating impactful experiences, leaving listeners inspired to look and act beyond the now.

Patti Spaniola + Bryan Best #DESIGNtoCHANGE Year+1 with Ruud Janssen

In the #DESIGNtoCHANGE podcast hosted by Ruud Janssen, Drew Holmgreen, CEO of PPAI, shared his journey from Chief Experience Officer at MPI to leading the 120-year-old association representing the branded merchandise industry. Drew reflected on his transition, emphasizing the importance of impactful conversations in driving change and fostering creativity within the industry. Drew recounted his first days at PPAI, including the PPAI Expo at Mandalay Bay, a flagship event with 16,000 attendees and net promoter scores of 60 for suppliers and 63 for distributors. The Expo serves as a vital connection point for the association's 15,000 member companies, showcasing innovative branded merchandise and fostering collaboration among suppliers, distributors, and business service providers. Drawing on his MPI experience, Drew shared lessons from hosting the WEC event during COVID-19, which successfully blended in-person and virtual elements. He highlighted the importance of balancing financial sustainability with delivering exceptional experiences, a principle he applies at PPAI. The discussion explored branded merchandise's role as a marketing channel, with Drew advocating for its inclusion in campaigns to create lasting emotional connections. He cited examples like Stella Artois' innovative merchandise and Promenade's sustainability efforts, emphasizing the industry's creativity. Branded merch, he noted, offers high ROI and longevity, with items like T-shirts having an average lifespan of seven years. Drew addressed challenges facing the industry, including tariffs, inflation, and supply chain disruptions, which impact costs and sourcing. He highlighted PPAI's advocacy efforts and the launch of a new learning management system to support members. The association is also exploring AI's potential to enhance efficiency and innovation. Looking ahead, Drew outlined his vision for PPAI, focusing on fostering a positive staff culture, enhancing member engagement, and repositioning branded merchandise as a vital marketing tool. He emphasized the importance of collaboration with organizations like MPI, AMA, and international associations to unify messaging and drive industry growth. The session concluded with Drew's optimism for the future, highlighting the importance of creativity, resilience, and strategic planning in navigating challenges and advancing the branded merchandise industry. Check out the full article and @SnapSight analysis here: https://www.linkedin.com/pulse/drew-holmgreen-ppai-designtochange-podcast-year-beode/?trackingId=m%2BGUCZONzL7FtWrqQCfSBg%3D%3D

In this episode of the #DESIGNtoCHANGE podcast, Ruud Janssen and Fred Schindler reflected on the inaugural IEEE Clean Tech and Climate Change conference, held in Glasgow in October, which attracted 200 attendees from IEEE’s global membership of over half a million. Fred, the event owner, shared insights into organizing this cross-disciplinary event, designed to embody IEEE’s motto, “Advancing technology for humanity,” by fostering collaboration across technical communities and breaking silos. The opening reception at Glasgow City Chambers featured Bailey Annette Christie reading a poem that emphasized the importance of the next generation, a theme that resonated deeply with Fred, who symbolically referenced his grandson in the closing remarks. The conference’s structure included two days of sessions, panels, and pitch competitions, with the ideation and startup tracks emerging as highlights. Judges faced a tough decision in the startup track, naming two runners-up alongside the winner, showcasing innovative solutions that energized participants. A notable panel on aviation sustainability sparked discussions about clean energy in air travel, while the overlapping EGRID conference in Glasgow presented logistical challenges and collaboration opportunities. Fred acknowledged the difficulties of hybrid event formats, citing technical issues with a remote speaker as a lesson learned. He credited David Stankiewicz and Crystal Edwards for their pivotal roles in program development and event logistics. The discussion emphasized the importance of aligning event destinations with themes, such as Glasgow’s sustainability mission and COP26 legacy, and looked ahead to COP30 in Belem, Brazil. Fred concluded by reflecting on the need for IEEE to enhance its relevance and influence in advancing technology for the benefit of humanity and future generations, underscoring the urgency of addressing global challenges through innovation and collaboration.

On October 24, 2025, Ruud Janssen hosted Julie Wynne, a partner at MLL legal firm in Geneva, on the #DESIGNtoCHANGE podcast. Recorded at the Novartis Pavilion in Basel, the session explored the transformative power of conversations and the intersection of law, design thinking, and impactful change. Julie shared her journey from hospitality to becoming a leading legal expert in international estate planning, art law, and sustainable economy. As head of MLL’s Sustainable Economy Industry Group, Julie emphasized embedding purpose and impact into organizational DNA through constitutional documents, policies, and contracts, advocating for a holistic approach to governance. The Event Canvas methodology was highlighted as a tool for designing events that drive change and innovation. Julie discussed how organizations can integrate sustainability and ESG compliance into events, addressing waste reduction, travel emissions, and community engagement. She introduced the concept of nature’s role in decision-making, citing the Unbounding Nature initiative, which explores nature as inspiration, advisor, director, and shareholder. Julie also highlighted the importance of avoiding greenwashing, referencing the EU Green Claims Directive and the Chancery Lane Project’s model climate clauses. Julie shared her experiences as a change-maker, working with international charities, mission-driven businesses, and NGOs. She recounted her involvement in the Global Alliance for Impact Lawyers, including its recent summit in Mexico, which focused on benefit corporation laws and fostering collaboration between stakeholders from the Global South and North. She also discussed the Projecto Contratos Justos na Amazonia, which promotes fair contracting practices to protect vulnerable parties, such as indigenous communities, in negotiations. The conversation explored the evolving role of lawyers in designing impactful solutions, with Julie advocating for early collaboration between event designers and legal advisors to align with regulations and values. She emphasized the importance of convening diverse stakeholders to foster innovation and meaningful exchanges, citing examples like Nexus network vegan conferences and community-led projects that promote sustainability and social impact. The session concluded with a preview of an upcoming breakfast event hosted by MLL in Geneva on November 13, 2025 where Julie and Ruud will explore event design and its role in driving change and impact. This engaging conversation underscored the importance of collaboration, creativity, and purpose in shaping the future of organizations, events, and society. View the (multilingual) Summary, Key Takaways and IDEA Cloud courtesy of Snapsight: https://www.snapsight.com/live-channel/cd885ce6-43d6-46b2-b470-6007741eddec/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways Here some additional links to points that Julie mentioned: -       Chancery Lane Project https://chancerylaneproject.org/ -       Global Alliance of Impact Lawyers (GAIL) https://gailnet.org/ -       Bates Wells, https://bateswells.co.uk/ -       Steward-ownership https://purpose-economy.org/en/ -       Purposely, free tool to put purpose at the heart of a business https://www.purposely.org.uk/ -       Legislation Movement of Collective Interest and Benefit Organizations in Latin America (2020) https://www.somoskeidos.com/en/resources/#unlock -       Purpose-driven companies and the regulation of the Fourth Sector in Latin America https://www.undp.org/latin-america/publications/purpose-driven-companies-and-regulation-fourth-sector-latin-america -       The Welcome Conference https://www.thewelcomeconference.com/

On October 24, 2025, Ruud Janssen hosted Julie Wynne, a partner at MLL legal firm in Geneva, on the #DESIGNtoCHANGE podcast. Recorded at the Novartis Pavilion in Basel, the session explored the transformative power of conversations and the intersection of law, design thinking, and impactful change. Julie shared her journey from hospitality to becoming a leading legal expert in international estate planning, art law, and sustainable economy. As head of MLL’s Sustainable Economy Industry Group, Julie emphasized embedding purpose and impact into organizational DNA through constitutional documents, policies, and contracts, advocating for a holistic approach to governance. The Event Canvas methodology was highlighted as a tool for designing events that drive change and innovation. Julie discussed how organizations can integrate sustainability and ESG compliance into events, addressing waste reduction, travel emissions, and community engagement. She introduced the concept of nature’s role in decision-making, citing the Unbounding Nature initiative, which explores nature as inspiration, advisor, director, and shareholder. Julie also highlighted the importance of avoiding greenwashing, referencing the EU Green Claims Directive and the Chancery Lane Project’s model climate clauses. Julie shared her experiences as a change-maker, working with international charities, mission-driven businesses, and NGOs. She recounted her involvement in the Global Alliance for Impact Lawyers, including its recent summit in Mexico, which focused on benefit corporation laws and fostering collaboration between stakeholders from the Global South and North. She also discussed the Projecto Contratos Justos na Amazonia, which promotes fair contracting practices to protect vulnerable parties, such as indigenous communities, in negotiations. The conversation explored the evolving role of lawyers in designing impactful solutions, with Julie advocating for early collaboration between event designers and legal advisors to align with regulations and values. She emphasized the importance of convening diverse stakeholders to foster innovation and meaningful exchanges, citing examples like Nexus network vegan conferences and community-led projects that promote sustainability and social impact. The session concluded with a preview of an upcoming breakfast event hosted by MLL in Geneva on November 13, 2025 where Julie and Ruud will explore event design and its role in driving change and impact. This engaging conversation underscored the importance of collaboration, creativity, and purpose in shaping the future of organizations, events, and society. View the (multilingual) Summary, Key Takaways and IDEA Cloud courtesy of Snapsight: https://www.snapsight.com/live-channel/cd885ce6-43d6-46b2-b470-6007741eddec/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways Here some additional links to points that Julie mentioned: -       Chancery Lane Project https://chancerylaneproject.org/ -       Global Alliance of Impact Lawyers (GAIL) https://gailnet.org/ -       Bates Wells, https://bateswells.co.uk/ -       Steward-ownership https://purpose-economy.org/en/ -       Purposely, free tool to put purpose at the heart of a business https://www.purposely.org.uk/ -       Legislation Movement of Collective Interest and Benefit Organizations in Latin America (2020) https://www.somoskeidos.com/en/resources/#unlock -       Purpose-driven companies and the regulation of the Fourth Sector in Latin America https://www.undp.org/latin-america/publications/purpose-driven-companies-and-regulation-fourth-sector-latin-america -       The Welcome Conference https://www.thewelcomeconference.com/

Meet Saamer Mansoor ( linkedin.com/in/saamer ) who from building a Deaf Aware App is now revolutionising the way meeting Transcription and Translation Apps can work without the Internet connectivity on device and nearly no latency. Conference Captioning (https://conferencecaptioning.com ) is ADA-compliant live transcription and instant translations powered by On-Device AI — so your audience never misses a word. PODcast hosts Roel Frissen and Ruud Janssen explore this development in this latest episode of the #DESIGNtoCHANGE PODcast ONstage and BACKstage more at https://designtochange.online The #DESIGNtoCHANGE podcast, hosted by Ruud Janssen and Roel Frissen, featured Saamer Mansoor, founder of BeAware Deaf Assistant, sharing his inspiring journey of innovation. Born in Saudi Arabia and raised in Texas, Saamer studied mechanical engineering at the University of Texas before transitioning to coding. During the COVID-19 pandemic, he developed the Deaf Assistant app to address communication barriers for the deaf and hard-of-hearing community caused by mask-wearing. The app transforms smartphones into alerting devices using LED flashes and smartwatch vibrations, gaining global recognition, including features on Y Combinator's Hacker News and Apple’s platform. It is widely used in the Netherlands, Germany, and the United States. Saamer’s participation in IMEX America, a major event with 17,000 attendees, was transformative. During Smart Monday and the Event Design Certificate (EDC) Level 1 workshop at Marina Bay Sands, he engaged with event designers from over 15 countries, recognizing the need for inclusive event design. Inspired by feedback from George Washington University professors, he expanded the app’s capabilities to include conference captioning. This feature uses on-device AI for real-time captioning and translation in over 25 languages, ensuring ADA compliance with over 95% accuracy and contextual understanding. Unlike competitors, Saamer’s solution eliminates internet dependency, offering unmatched speed and reliability, even for silent seminars. The session explored accessibility challenges in events, citing CES 2024’s accessibility competition, which lacked basic accommodations. Saamer also shared insights from the PCMA conference in Rotterdam, where the Sign Language Coffee Bar sparked conversations about communication barriers. He emphasized the importance of relationships in the events industry, noting competitors’ aggressive sales tactics, including exclusive multi-year deals. Saamer’s open-source business model, with code available on GitHub, empowers the deaf community without ads or subscription fees. Revenue is generated through partnerships with organizations serving this community. Looking ahead, Saamer plans to expand his sales team, enhance networking features for classrooms and events, and continue innovating. The podcast concluded with an invitation for Saamer to return next year to reflect on his progress and share updates, while also highlighting the Event Canvas’s 30,000 users and its role in fostering inclusive event design worldwide.

Meet Saamer Mansoor ( linkedin.com/in/saamer ) who from building a Deaf Aware App is now revolutionising the way meeting Transcription and Translation Apps can work without the Internet connectivity on device and nearly no latency. Conference Captioning (https://conferencecaptioning.com ) is ADA-compliant live transcription and instant translations powered by On-Device AI — so your audience never misses a word. PODcast hosts Roel Frissen and Ruud Janssen explore this development in this latest episode of the #DESIGNtoCHANGE PODcast ONstage and BACKstage more at https://designtochange.online The #DESIGNtoCHANGE podcast, hosted by Ruud Janssen and Roel Frissen, featured Saamer Mansoor, founder of BeAware Deaf Assistant, sharing his inspiring journey of innovation. Born in Saudi Arabia and raised in Texas, Saamer studied mechanical engineering at the University of Texas before transitioning to coding. During the COVID-19 pandemic, he developed the Deaf Assistant app to address communication barriers for the deaf and hard-of-hearing community caused by mask-wearing. The app transforms smartphones into alerting devices using LED flashes and smartwatch vibrations, gaining global recognition, including features on Y Combinator's Hacker News and Apple’s platform. It is widely used in the Netherlands, Germany, and the United States. Saamer’s participation in IMEX America, a major event with 17,000 attendees, was transformative. During Smart Monday and the Event Design Certificate (EDC) Level 1 workshop at Marina Bay Sands, he engaged with event designers from over 15 countries, recognizing the need for inclusive event design. Inspired by feedback from George Washington University professors, he expanded the app’s capabilities to include conference captioning. This feature uses on-device AI for real-time captioning and translation in over 25 languages, ensuring ADA compliance with over 95% accuracy and contextual understanding. Unlike competitors, Saamer’s solution eliminates internet dependency, offering unmatched speed and reliability, even for silent seminars. The session explored accessibility challenges in events, citing CES 2024’s accessibility competition, which lacked basic accommodations. Saamer also shared insights from the PCMA conference in Rotterdam, where the Sign Language Coffee Bar sparked conversations about communication barriers. He emphasized the importance of relationships in the events industry, noting competitors’ aggressive sales tactics, including exclusive multi-year deals. Saamer’s open-source business model, with code available on GitHub, empowers the deaf community without ads or subscription fees. Revenue is generated through partnerships with organizations serving this community. Looking ahead, Saamer plans to expand his sales team, enhance networking features for classrooms and events, and continue innovating. The podcast concluded with an invitation for Saamer to return next year to reflect on his progress and share updates, while also highlighting the Event Canvas’s 30,000 users and its role in fostering inclusive event design worldwide.

Fred Werner - Chief Engagement Officer at ITU - United Nations https://www.linkedin.com/in/fredericwerner/ in conversation with Host Ruud Janssen AI in Event Design Conversations Ruud and Werner discussed their shared history, including attending the International School of Manila and their current roles in event design and technology. They explored the impact of AI on events, with Werner sharing his experience of managing the AI for Good event, which has grown significantly in popularity. Werner highlighted the challenges of dealing with high demand and managing the success of such events. Ruud explained the format of the Design to Change podcast, which features conversations with event designers and owners about embracing change and looking beyond the present. They agreed to start recording the podcast, with Ruud introducing Werner and posing a question about the power of conversation to drive change. ITU's AI for Good Evolution Fred discussed the evolution of AI for Good initiatives since 2017, highlighting how the ITU transformed its approach during the pandemic to create an online platform with 55,000 members from 180 countries. He explained how ITU's unique public-private model, involving over 1,000 private members and academic institutions, enables them to convene diverse stakeholders and collaborate with other UN agencies on initiatives like AI for Health, natural disaster management, and food security. The discussion also covered how ITU's adaptability, demonstrated through their rapid response to COVID-19 and subsequent venue changes, has contributed to the growing success of their AI for Good events.

AI in Event Design Conversations Ruud Janssen and Fred Werner discussed their shared history, including attending the International School of Manila and their current roles in event design and technology. They explored the impact of AI on events, with Werner sharing his experience of managing the AI for Good event, which has grown significantly in popularity. Werner highlighted the challenges of dealing with high demand and managing the success of such events. Ruud explained the format of the Design to Change podcast, which features conversations with event designers and owners about embracing change and looking beyond the present. They agreed to start recording the podcast, with Ruud introducing Werner and posing a question about the power of conversation to drive change. ITU's AI for Good Evolution Fred discussed the evolution of AI for Good initiatives since 2017, highlighting how the ITU transformed its approach during the pandemic to create an online platform with 55,000 members from 180 countries. He explained how ITU's unique public-private model, involving over 1,000 private members and academic institutions, enables them to convene diverse stakeholders and collaborate with other UN agencies on initiatives like AI for Health, natural disaster management, and food security. The discussion also covered how ITU's adaptability, demonstrated through their rapid response to COVID-19 and subsequent venue changes, has contributed to the growing success of their AI for Good events. Check out the ⁨@Snapsightai⁩ takeaways here: https://www.snapsight.com/live-channel/6c676312-1808-4c69-b624-af6e24576bd1/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways

In this #DESIGntoCHANGE #PODcast Year +1 Episode, Sharifa Wilkinson M.Ed, CED - Mega Events & Event Management Teaching Professor and Program Lead - FIU - Florida International University shares with podcast host Ruud Janssen her journey on the #HORIZONSofCHANGE a year onward. Snapsight Key Takeaways & Idea Cloud & Summary = https://www.snapsight.com/live-channel/79791165-0d19-41f7-87ff-6af2c3a9f3cc/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways Snapsight AI Summary https://www.snapsight.com/live-channel/79791165-0d19-41f7-87ff-6af2c3a9f3cc/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways Summary The #DESIGNtoCHANGE podcast, hosted by Ruud Janssen, featured Sharifa Wilkinson, a teaching professor at Florida International University (FIU) specializing in mega events and event management. Sharifa shared her journey from being a high-performance soccer player to becoming an academic leader, highlighting her transition into teaching and research. Her doctoral studies focus on the relationship between micro and small businesses and mega events, particularly the FIFA World Cup 2026, exploring their expectations and readiness for large-scale opportunities. 

The session celebrated Sharifa’s mentorship and her efforts to connect students with industry opportunities. She recounted her students’ participation in the Super Bowl teammates program, where they gained hands-on experience in event operations, and the South Beach Wine and Food Festival pitch competition, where empathy maps were used to design experiences for younger audiences. Sharifa’s commitment to fostering the next generation of event professionals extends to hosting recruitment events for FIU hospitality students, preparing them for competitive roles in mega events like FIFA. 

Sharifa’s academic contributions include integrating the Event Canvas methodology into her teaching, a globally recognized tool for event design. She reflected on cohort 53 of the Event Design Certificate program, where participants designed the Olympic opening ceremony and explored stakeholder mapping exercises. The unveiling of the Bill Hansen Catering and Events Lab at FIU further exemplifies her dedication to practical learning. This innovative space features mood board walls, floor planning magnets, and lighting setups, enabling students to apply their learning in real-world scenarios. 

Sharifa’s personal pursuits, such as her newfound passion for tennis, demonstrate her commitment to continuous growth and exploration. Her upcoming participation in IMEX America includes speaking sessions and visits to booth F416, where the Event Design Collective will showcase case studies and methodologies. Sharifa emphasized the importance of proactive networking, encouraging students to connect with industry leaders and seize opportunities to build meaningful relationships. 

Through her academic, professional, and personal endeavors, Sharifa exemplifies the transformative power of intentionality and mentorship in shaping the future of the event industry. The conversation underscored her vision for creating a pipeline that enables students to transition seamlessly into the workforce, contributing to the social legacy of mega events. Sharifa’s inspiring journey and dedication to education and mentorship continue to leave a lasting impact on her students and the broader event design community.

Snapsight Link English = https://www.snapsight.com/live-channel/69f5e7f9-fd27-4daf-a445-70300fcc69d3/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways In this engaging episode of the #DESIGNtoCHANGE podcast, Ruud Janssen hosted Marie-France Watson, Tim Whalen, and Ryan Young, co-founders of The Event, to reflect on its evolution and future. Originally conceived by three MPI chapter presidents from Ottawa, Toronto, and Montreal, The Event has grown into a national gathering for event professionals, now under the stewardship of MPI Meeting Professionals International. This year’s edition, held in Fredericton, New Brunswick, marked a pivotal moment, showcasing the destination’s charm and proving the concept’s viability, while attracting local planners and fostering Canadian pride.

The curated closing keynote featured the SOLUTION Room℠, a peer-to-peer learning format that empowers attendees to develop actionable takeaways, complemented by the human spectrogram activity, which visualized shared challenges. Participants mailed themselves postcards as reminders of their goals, a design element praised for its ingenuity. Fredericton’s breakout rooms were uniquely branded by destination partners, enhancing the immersive experience. The MPI Foundation’s involvement and the karaoke with a live band added vibrancy to the event’s atmosphere.

 Marie-France Watson, curator of the previous year, emphasized the importance of maintaining The Event’s rebellious spirit and sandbox for creativity. Tim Whalen likened its growth to his ultramarathon journey, underscoring resilience and adaptability, while Ryan Young celebrated Hilton’s milestone of 200 hotels in Canada, reflecting on the industry’s expansion. The co-founders urged MPI and future host destinations to embrace risk-taking and innovation, commending Fredericton’s success in setting a high standard.

The Event’s transition to MPI ownership has sparked friendly competition among destinations vying to host future editions, signalling its growing national impact. With its roots in collaboration and its ethos of community-driven design, The Event continues to evolve, inspiring attendees and shaping the future of event planning in Canada. The session concluded with reflections on the power of gathering and the importance of sustaining The Event’s unique identity and purpose.

Event Design Collective, TTTech Auto, Shashank Gaur PhD, Ruud Janssen PODcast Year +1

In the #DESIGNtoCHANGE Podcast Season 5 episode "Year +2 with Tim Willard," hosted by Ruud Janssen, the speakers delved into the transformative intersections of event design, organizational development, and AI. Tim Willard, a certified director and organizational development practitioner, shared insights from his Navigate practice, emphasizing trust, collaboration, and the systemic approach of mess management in leadership teams. The Event Canvas methodology, developed by the Event Design Collective, was highlighted as a structured framework for designing events that align with stakeholder behaviors and expectations, fostering shared understanding and teamwork. Find the Full AI recap by Snapsight including Key Takeaways, Idea Cloud and Summary here: https://www.snapsight.com/live-channel/88646944-36b5-4b59-8b5e-f47a4c91039a/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways Tim introduced AI Praxis which is yet to be developed. Ruud introduced a concept integrating AI tools like Snapsight into strategic planning processes to enhance real-time data curation and synthesis. During the podcast, AI was employed to validate insights, track the use of the word "change," and gamify the conversation, showcasing its potential as a "third eye" that complements human creativity. The speakers explored AI’s role in navigating complex systems and its application in mess management, emphasizing adaptability and continuous improvement. The session revisited Tim’s work on Western Cape business scenarios during the COVID-19 pandemic, where he developed four possible outcomes: bungee rope, slipknot, tangled, and unraveling fast. Tim noted that the current state aligns most closely with the bungee rope scenario, characterized by slow recovery and partial reforms. The speakers also discussed the global tariff impact on South Africa’s economy, particularly the challenges posed by the expiration of the AGOA trade agreement, and reflected on South Africa’s Rugby World Cup pride as a unifying event boosting national morale. Futures literacy, a concept championed by UNESCO, was another focal point. This approach emphasizes exploring possibilities without being outcome-driven, aligning with Tim’s philosophy of designing for possibilities rather than solving isolated problems. The speakers referenced Benjamin Zander’s "Art of Possibility," highlighting the importance of focusing on potential rather than limitations. Tim’s extensive experience as a partner, mentor, and non-executive director was also discussed, illustrating his multifaceted approach to organizational development. The conversation touched on the Design2Change book, which encourages readers to elevate their abilities to act beyond the now, and explored scenario planning as a tool for designing resilient futures. This engaging episode provided valuable insights into the collaborative frameworks, scenario planning techniques, and AI applications shaping resilient organizations and events, underscoring the importance of trust, adaptability, and shared values in navigating complex challenges.

The #DESIGNtoCHANGE podcast, hosted by Ruud Janssen, DES, CMM , brought together IMEX leaders Carina Bauer , Suzanne Medcalf Mulligan , and Sophie Pink to explore the transformative power of conversations in the events industry and the strategies behind IMEX's success. IMEX Frankfurt was celebrated as a global networking hub where serendipitous connections often lead to impactful collaborations, such as Marina Bay Sands ' partnership with the Event Design Collective, which has resulted in global event design training initiatives. See the full newsletter + video here: https://www.linkedin.com/pulse/carina-bauer-suzanne-mulligan-sophie-pink-team-imex-srlxe/?trackingId=9wKUU6etWZyk3xza1d%2B68w%3D%3D The IMEX team, a small yet dynamic group based in Brighton, orchestrates large-scale events like IMEX America, which hosts 85,000 meetings, 15,873 participants, and 3,500 exhibitors. Among the highlights of IMEX America is the Circadian Cove activation, designed to align activities with attendees' circadian rhythms for a more personalized experience. Social media plays a pivotal role in amplifying IMEX's impact, with LinkedIn driving business engagement, Instagram spiking during events, and the #IMEX25 hashtag fostering community interaction. First-timer tips were shared to help attendees navigate the extensive schedule and make the most of their experience. Carina Bauer unveiled IMEX's ambitious 2030 strategy, emphasizing AI integration to enhance attendee experiences and streamline operations. The Event Design Collective's climate change sessions were also spotlighted, reflecting IMEX's commitment to innovation and sustainability. As the team gears up for IMEX America, they encouraged attendees to plan their schedules thoughtfully and engage with the vibrant IMEX community online and on-site. This session underscored IMEX's dedication to fostering meaningful connections, driving business outcomes, and shaping the future of the events industry. Speakers Carina Bauer IMEX Group (https://www.linkedin.com/in/carina-bauer17/ ) Sophie Pink Digital & Social Media Manager IMEX Group (https://www.linkedin.com/in/sophie-pink-73747010b/) Suzanne Medcalf Mulligan Head of Engagement IMEX Group (https://www.linkedin.com/in/suzanne-medcalf-mulligan/) Ruud Janssen, DES, CMM Managing Partner / Founder Event Design Collective GmbH (https://www.linkedin.com/in/ruudwjanssen/ )

This #DESIGNtoCHANGE Podcast, recorded live on 11 September 2025 in Melbourne, Australia and you can find the AI Recap of the contact, key takaways and idea cloud by Snapsight here: https://www.snapsight.com/live-channel/c78561ad-1c5f-47b9-992d-5e03bc95e1ea/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways . It is hosted by Ruud Janssen, Roel Frissen featuring Genevieve Lim, and Weemin Ong, executive leaders of Marina Bay Sands, explored the transformative power of conversations in shaping the future of event design. Marina Bay Sands' adoption of the Event Design Canvas (EDC) methodology was highlighted as a key driver of innovation and excellence in the global events industry. Central to this effort is the Marina Bay Sands Event Design LAB℠ , Asia's first dedicated space for applying the EDC methodology, fostering collaboration between clients and certified event designers to create impactful events. Genevieve Lim and Weemin Ong shared insights into Marina Bay Sands' initiatives, including the EDC Young Professionals Program, which introduces event design principles to students in partnership with institutions like the Singapore Institute of Technology. The Event Design Certificate Level 3 program has trained nearly 100 team members as CED - Certified Event Designer across departments, including culinary, audiovisual, and operations, creating a unified culture of event design. The Rising Tides metaphor underscored their belief in collective industry growth through shared methodologies and collaboration. Marina Bay Sands, hosting over 2,500 events annually and welcoming 1.4 million delegates, operates across 120,000 square meters of event space. Plans for the Integrated Resort 2 expansion, featuring luxury event spaces and a 15,000-seater arena, reflect its commitment to innovation and excellence. The recent showcase event, themed "Elevate," demonstrated Marina Bay Sands' philosophy of engaging not just clients but the "client of the client" to design meaningful outcomes. The speakers emphasized the global reach of EDC training, with sessions held in cities like Sydney, San Francisco, Beijing, and Melbourne. They highlighted the importance of deep listening and understanding stakeholder needs, enabling Marina Bay Sands to remain at the forefront of the industry. The session celebrated the partnership between Marina Bay Sands and Design to Change, showcasing their shared mission to empower event professionals, foster innovation, and elevate the events industry through intentional design and collaboration. Learn more about Marina Bay Sands Event Design LAB℠ here: https://www.marinabaysands.com/expo-and-convention/gallery/event-highlights/2023/12/elevating-experiences.html Learn more about Event Design LAB℠ opportunities here: https://edco.global/event-design-lab/ You can find the AI Recap summary, key takaways and idea cloud by Snapsight of this episode here: https://www.snapsight.com/live-channel/c78561ad-1c5f-47b9-992d-5e03bc95e1ea/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways And the Marina Bay Sands and Event Design Collective collaboration here: https://www.marinabaysands.com/expo-and-convention/gallery/event-highlights/2023/12/elevating-experiences.html

See the Key Takeaways, Idea Cloud and Summary by Snapsight here: https://www.snapsight.com/live-channel/830724de-e21a-4295-abd5-f55b6c56b5eb/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways Summary In this compelling episode of the #DESIGNtoCHANGE podcast, Ruud Janssen hosts Fred Schindler, the 2024 IEEE VP Technical Activities, to discuss the upcoming clean tech and climate change conference scheduled for October 2025 in Glasgow. Designed using the Event Canvas methodology during IEEE Convene in Hawaii, the conference aims to unite diverse technical communities to address sustainability challenges. Fred reflected on the recent IEEE Convene in Lisbon, produced by David Stankiewicz, and shared insights into breaking down organizational silos to foster interdisciplinary collaboration. The event, hosted at the Scottish Event Center, features panels with non-IEEE participants and the IEEE Global Startup Competition, which attracted 170 submissions across startup and ideation categories, supported by partnerships with the Entrepreneurship program, Young Professionals, and Student Activities groups. Fred recounted his experience at the Transmission and Distribution conference, where Nobel economist Michael Spence delivered an engaging plenary session, inspiring innovative approaches to event design. He emphasized IEEE's public charity status and its role in providing unbiased policy guidance through the Global Policy Caucus. With a countdown of 48 days, logistical challenges like hotel block management and participant registration remain priorities, with a $444 non-member registration fee. Certified event designers like Kathy Ehren Hayashi and Charlie Jackson have contributed to the planning, showcasing the value of professional development. The session also touched on strategic succession in leadership, with Dalma Novak, the 2025 IEEE VP Technical Activities, considering AI as a future conference topic. Ruud shared reflections on Switzerland's climate impact, underscoring the urgency of addressing sustainability. The conversation concluded with optimism about the Glasgow conference's potential to drive meaningful change and the broader role of technology in shaping humanity's future. Dive into the cutting-edge of Clean Tech innovation at IEEE’s Tech Summit 2-3 October 2025 | Scottish Event Campus | Glasgow, Scotland https://techsummit.ieee.org/cleantech-2025/

See Key Takeaways, Idea Cloud and Summary courtesy of Snapsight here: https://www.snapsight.com/live-channel/752ca1f9-fe66-4245-b823-199da408a601/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways Summary In the latest #DESIGNtoCHANGE podcast, host Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen) engaged Trevor Lui, President of Highbell Hospitality Group and Chair of Destination Toronto's Board (https://www.linkedin.com/in/trevor-lui-773aa69/ ) , in a dynamic discussion about innovative event management and destination marketing. Trevor shared insights from a recent 7,000-person event in Toronto, where he logged an impressive 80,000 steps over three days, orchestrating the service of 33,000 food portions. The conversation highlighted Destination Toronto's bold "100% campaign," showcasing the city's unparalleled diversity. With 26.5 million annual visitors and a population speaking over 200 languages, Toronto's multicultural fabric is central to its appeal. Trevor emphasized the importance of exploring beyond downtown, citing Scarborough's empanada shops as examples of authentic experiences that resonate with visitors. (see also https://www.destinationtoronto.com) Trevor introduced Destination Toronto's innovative free membership model, designed to integrate a wider range of businesses into the city's tourism ecosystem. This approach aims to involve smaller enterprises, from corner cafes to local galleries, in shaping visitors' experiences. Drawing parallels, Trevor recounted his own explorations in Las Vegas, venturing beyond familiar conference venues like Mandalay Bay and the Venetian to discover hidden gems in Clark County, such as the vibrant Broad Acres flea market. Looking ahead to the 2026 FIFA World Cup, co-hosted by Canada, USA, and Mexico, Trevor stressed the need for collaboration to celebrate cultural diversity despite potential geopolitical challenges. He sees this event as an opportunity to showcase North America's unity and hospitality on a global stage. Throughout the discussion, Trevor highlighted the value of the Event Canvas tool in strategic planning, demonstrating how it can be applied to create more impactful and memorable experiences. His insights from both Highbell Hospitality Group and Destination Toronto underscored the importance of flexibility, creativity, and inclusivity in modern event management and destination marketing. In conclusion, this #DESIGNtoCHANGE session offered a compelling vision for the future of hospitality and event management. Trevor Lui's experiences and strategies, from leveraging Toronto's diversity to exploring hidden gems in global cities, provide a roadmap for creating authentic, engaging experiences in an ever-evolving landscape. By embracing diversity, fostering community engagement, and adapting to changing preferences, event planners and destination marketers can create truly transformative experiences for visitors from around the world.

In this episode of Design to Change, Roel Frissen sits down with Loes Damhof, UNESCO Chair of Futures Literacy in Higher Education, to explore the concept of “futures literacy”—the skill of imagining and navigating multiple potential futures to better understand and influence the present. Lu explains how becoming aware of our assumptions about the future enhances our decision-making and resilience, and how futures literacy labs provide a structured way to practice this capability. The conversation also touches on the importance of inclusivity, uncertainty, and democratizing access to the tools of anticipation and imagination in shaping our collective future. Loes Damhof: https://www.linkedin.com/in/loes-damhof-7ab0813/ also check out the Snapsight Ai Key Takeaways, Summary and Idea cloud of this episode here: https://www.snapsight.com/live-channel/8363aedc-785e-4b02-b831-797ee3d303b4/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways

Connect with Michael Ackerbauer PhD here: https://www.linkedin.com/in/michaelackerbauer/ Connect with Ruud Janssen here: https://www.linkedin.com/in/ruudwjanssen/ And see there Key Takeaways, Idea Cloud and Summary (in 70+ languages) here courtesy by Snapsight : https://www.snapsight.com/live-channel/ba005022-bc7b-42b6-bc5b-419c21f3833c/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways Summary In this captivating "Year plus three" episode of the #DESIGNtoCHANGE PODcast, Ruud Janssen engaged Michael Ackerbauer in a rich dialogue about change, technology, and personal growth. Michael, now at the helm of ACK Labs, a third-generation consultancy with roots in forensic chemistry, shared his journey from a 26-year IBM career to his current role as an innovation catalyst. Ackerbauer's multifaceted background includes facilitating at the Creative Problem Solving Institute (CPSI) conference, teaching as adjunct instructor, and lecturing at Buffalo State University, which is launching a Doctorate of Professional Studies. His expertise in agile coaching and design thinking shaped his approach at IBM's client engineering, where he focused on "retiring quota" and showcasing generative AI like WatsonX. The conversation delved into the "cone of uncertainty," creative abrasion, and continuous improvement. Michael emphasized the critical importance of trustworthiness and veracity in AI applications, drawing insightful parallels from the early days of "sneaker net" to current applications in insurance claims adjudication. He articulated a nuanced view of AI implementation, stressing the irreplaceable role of human oversight and emotion. A highlight of the discussion was Michael's innovative rock balancing metaphor for leadership, which he demonstrated at Italy's Crea conference. This powerful analogy illustrates his triad of effectiveness, efficiency, and empowerment in team dynamics, complemented by his framework of capability, capacity, and commitment for assessing team performance.Ackerbauer's approach to change management acknowledges the often-overlooked aspect of grief associated with transitions. He cited the resilience of Blatten village after a natural disaster as an inspiring example of human adaptability in the face of drastic change. The podcast touched on the evolution from centralized to decentralized computing, the rise of mobile and social computing, and the concept of "augmented humanity" in the AI era. Michael shared fascinating insights from using AI to analyze his own career trajectory and TEDx talk on rock balancing, hinting at exciting future book projects. As the conversation concluded, both speakers reflected on the power of intentional dialogue in driving change, embodying the core principle of "Design to Change." The podcast's innovative use of AI-generated summaries in 70 languages served as a fitting demonstration of the transformative technologies discussed, bridging theory and practice in the rapidly evolving landscape of AI and human interaction. See the link to the Rock Balancing article mentioned here: https://www.linkedin.com/pulse/principles-balance-michael-ackerbauer-phd/

At IMEX Frankfurt 2025, the #DESIGNtoCHANGE #podcast, hosted by Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen/ ) brought together industry veterans Kevin Hinton (https://www.linkedin.com/in/kevinhinton/) of US Travel Association and Miguel Neves ( https://www.linkedin.com/in/miguelseven/ ) from SKIFT Meetings. Both former MPI International Board members, they shared insights on the evolving landscape of events and travel. Kevin Hinton discussed his recent presentation on US travel trends, addressing the new administration's impact and highlighting Rotary International's successful Chicago meeting. He also touched on personal changes, anticipating his "empty nester" status as his daughter prepares to attend the University of Denver. Miguel Neves, once IMEX's social media pioneer, emphasized the value of backstage conversations over press conferences at large events. He shared experiences from his recent IMAX Forest session and outlined plans for the upcoming September Skift Meetings Forum, including innovative ideas like AI prompts with a World Cup style bracket for selection. The conversation explored the Event Canvas tool and its application in designing impactful events, such as the IEEE climate change conference in Glasgow. This led to a discussion of previous PODcast guest Kai Hattendorf's involvement in COP conferences, underlining the events industry's role in addressing global issues. Event sponsorship and financing challenges were a key topic, with Miguel noting the difficulty in balancing creative designs with sponsor expectations. The speakers debated the importance of meal moments in fostering connections, touching on intergenerational communication and the trend of culinary-first properties in hotels. Kevin shared insights from Chicago's The Gage restaurant, while Miguel offered perspectives from his life in Denmark. The evolution of event design was a central theme, with discussions on adapting formats to audience preferences and incorporating innovative approaches like selfie points. Technology's role was highlighted, mentioning Cvent as a booking platform. The concept of "festivalization" was introduced, exploring the trend of combining high-ticket conferences with party-like atmospheres. Throughout the session, the speakers emphasized the importance of intentional conversations and face-to-face interactions in the events industry, while acknowledging the need to adapt to changing trends. This insightful discussion provided a comprehensive look at current industry practices, personal experiences of leaders, and future trends shaping the landscape of meetings and conferences. Speakers Miguel Neves - Editor-in-Chief - Skift Meetings Kevin Hinton - Managing Director Group Travel - US Travel Association Ruud Janssen - Managing Partner / Founder - Event Design Collective GmbH Find the full overview of Key Takeaways, Idea Cloud and Summary into over 70 languages powered by SnapSight AI available here: https://www.snapsight.com/live-channel/a94b3580-5a6a-4d56-973a-6d1fbf998660/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=takeaways

At IMEX Frankfurt 2025, the #DESIGNtoCHANGE series PODcast conversation unfolded in Hall 9, featuring Chanet Ham, a Certified Event Designer (CED) from Penang, and Datuk Dr. Hajah Rosmawati, CEO of Sabah International Convention Center in Kota Kinabalu, Sabah, Malaysia. Onsite at IMEX 2025 hosts Ruud Janssen facilitated this session, which Snapsight AI analyzed for key takeaways. The speakers recounted how their chance meeting at a previous IMEX led to the development of "BE in Sabah" and other transformative initiatives in Malaysia. Dr. Rosmawati introduced Sabah's unique "augmented humanity" concept, highlighting attractions like Sipadang's scuba diving and the Danum Valley's climate change studies. She explained how the convention center drives economic growth by leveraging the region's biodiversity for international conferences. Chanet Ham shared her CED journey, including completing level 3 at the University of Amsterdam. She emphasized the Event Canvas methodology and the advanced Mastery program influenced by Paul Rulkens. The Event Design Certificate Model 3, supported by Malaysian Tourism Ministry grants, was discussed as a crucial capacity-building tool for the industry. The conversation touched on AI's impact and the industry's adaptation to virtual events during the pandemic. Fred Schindler, IEEE VP of Technical Activities, was mentioned regarding plans for a climate change conference in Glasgow 2025, underscoring the growing focus on sustainability in events. A spontaneous addition to the podcast was Louisa Go from Hot Dots agency in Kuala Lumpur, who expressed interest in CED training for her team. This unexpected participation demonstrated the organic networking opportunities at IMEX, which took place in a trade show area designed by fellow CED Tahira. The speakers stressed the importance of continuous learning and staying updated with technological trends. They concluded by emphasizing the growth potential in emerging event destinations like Sabah and the critical role of certifications like CED in shaping the industry's future. Attendees were encouraged to actively seek connections that could lead to positive changes in their careers and the broader event landscape, reinforcing the session's theme of the transformative power of conversations in the ever-evolving world of events. See the full Snapsight AI recap of the Key Takeaways, Idea Cloud and Summary in 70 languages here: https://www.snapsight.com/live-channel/288eb286-411a-4c0e-b1fd-0e07233c17a2/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=takeaways

Meet Certified Event Designers Ana Maria Viscasillas - https://www.linkedin.com/in/amviscasillas/ and John McHugh https://www.linkedin.com/in/john-mchugh-cmm-87367320/ in conversation with Ruud Janssen at live #IMEX25 in Frankfurt. At IMEX Frankfurt 2025, the global events industry's premier trade show, Ana Maria and John, two seasoned professionals, engaged in a thought-provoking dialogue about the industry's evolution and future. Ana Maria, former chair of the Events Industry Council (EIC) and architect behind the Puerto Rico Convention Center, shared her journey from the National Restaurant Association (NRA) Show to leading Discover Puerto Rico. She introduced the Future Studies project by MMGY NextFactor, which informs Destination Next, a strategic roadmap reshaping global destinations. John, an entrepreneur who transitioned from finance to events, emphasized the transformative power of certifications like Certified Meeting Management (CMM) and Certified Event Designer (CED). He unveiled Trident Experiential, his new venture focused on elevating business meetings, and drew insightful parallels between event planning and Maslow's Hierarchy of Needs. Both speakers championed the Event Canvas methodology, tracing its origins to the first CED cohort at San Diego State University, where David Kleiman's project for Puerto Rico showcased its potential. They highlighted the upcoming CED Cohort 58 in West Lafayette and a recent certificate program at the Marriott, featuring Marina Bay Sands' innovative event design lab. The conversation touched on Design2Change, exploring how purposeful dialogues drive industry transformation. Reflecting on IMEX's evolution, Ana Maria reminisced about first presenting the Puerto Rico Convention Center at the event. They marveled at the current IMEX's vibrancy, from the anticipated gala at Alter Oper to the international exhibits in Hall 8, including Malaysia's aromatic spice market. Echoing insights from Kai Hattendorf, they underscored the events industry's diplomatic role, noting that while conflicts may begin with hostilities, they often conclude in conference rooms. The speakers highlighted the industry's economic impact, citing EIC research of 1.6 trillion annual attendees and 27 million supported jobs globally. As they concluded, Ana Maria and John looked ahead, envisioning how Destination Next and continued professional development will shape the industry's future. Their conversation at IMEX Frankfurt 2025 not only reaffirmed the enduring value of face-to-face meetings but also showcased the event's role as a crucible for innovation and connection in the ever-evolving world of global events. Speakers Ruud Janssen Managing Partner - Founder Event Design Collective GmbH John McHugh CEO + Owner Trident Experiential Ana Maria Viscasillas Executive Consultant MMGY NextFactor See the key takeaways, idea cloud and summary in 70 languages here courtesy of Snapsight - https://www.snapsight.com/live-channel/465726da-c554-49a5-b7bd-d51bba18d2f7/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=takeaways

Lori Pugh + Mulemwa Moongwa with Ruud Janssen #DESIGNtoCHANGE #IMEX25 by Event Design Collective

Judy Chang + Simon Eisenbauer + Arsh Mankotia with Roel Frissen #DESIGNtoCHANGE Live from #IMEX2025 At IMEX Frankfurt 2025, Judy Chang + Simon Eisenbauer + Arsh Mankotia appear live with Roel Frissen on the #DESIGNtoCHANGE PODcast Live from #IMEX2025. As NHL Stenden Master's students in Leisure, Tourism, and Events to share their unique perspectives on the event industry. Judy Chang from Taiwan, Simon Eisenbauer from Austria, and Arsh Mankotia from India engaged in a thought-provoking discussion with the Event Design Collective, creators of the Event Canvas methodology. The students, part of the Future Leadership Forum, offered fresh insights into the industry's dynamics. They observed the passion and confidence of seasoned professionals but highlighted the challenges newcomers face in penetrating established networks. This juxtaposition of enthusiasm and exclusivity painted a nuanced picture of the industry's culture. Their diverse backgrounds fueled a rich conversation about career aspirations, ranging from launching innovative event management companies to spearheading sustainability-focused initiatives. The students emphasized the importance of continuous learning and adaptability in an ever-evolving field. They shared their experiences with the Event Canvas, taught by instructor Wilco, describing how it transformed their approach to event design from initial overwhelm to appreciating its value in structuring creativity. Looking to the future, the students predicted significant shifts in the industry. They envisioned multifunctional events that seamlessly blend online connectivity with meaningful offline interactions, addressing the growing concern of digital disconnection. The potential impact of artificial intelligence, the increasing focus on sustainability, and the need for more inclusive, cross-cultural events emerged as key trends. The session also touched on the perceived outdatedness of traditional event formats, with students advocating for innovative approaches. They discussed the integration of event apps and other technologies as crucial for enhancing attendee experiences and bridging generational gaps. The evolving skill set required in the industry was another focal point, with emphasis on the need for multi-talented professionals capable of navigating the diverse aspects of modern events. As the conversation wrapped up, the students reflected on the passion that drives the event industry and their eagerness to contribute to its future. Their openness to working in various locations and taking on challenges that foster growth echoed the dynamic nature of the field. This session at IMEX Frankfurt not only provided valuable insights into the perspectives of emerging event professionals but also highlighted the industry's ongoing evolution and the exciting possibilities that lie ahead. See the Key Takeaways, Idea Coud and Summary in 70 languages powered by Snapsight here: https://www.snapsight.com/live-channel/24a2a0cd-ef7a-44de-9bda-9a11e1e159bd/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=ideacloud

At IMEX Frankfurt 2025, Ruud Janssen hosted Kai Hattendorf, a business transformation specialist and former UFI CEO, for the #DESIGNtoCHANGE podcast in Hall 9. Fresh from visits to Sabah, East Malaysia, Hattendorf shared insights on the event industry's state of flux, drawing from his extensive background, including his time at Messe Frankfurt. The conversation, which included perspectives from industry leaders like Reggie Agarwal of Cvent and IMEX CEO Carina Bauer, explored the concept of "accidental organizers." Hattendorf cited Web Summit and South by Southwest as prime examples of community-driven events that grew organically. He emphasized the trust inherent in event ownership and the industry's evolution, referencing the Event Canvas methodology and the Certified Trusted Advisor program. Climate change emerged as a central theme, with Hattendorf drawing parallels between his COP conference experiences and the upcoming IEEE Convene event in Glasgow 2025. This case study, contrasted with previous IEEE events on topics like Photonics, exemplified how events can drive solutions to global challenges. Hattendorf's approach echoed the Hitchhiker's Guide to the Galaxy's emphasis on asking the right questions to find meaningful answers. The podcast introduced the Event Design Competency diagnostic tool, addressing reasons for event failure. Hattendorf and Janssen discussed innovative research methods, including the "red velvet rope policy," and highlighted collaborations with organizations like SITE, MPI, and IAEE to deepen industry understanding. Hattendorf also touched on unexpected disruptions, from the Icelandic volcanic ash cloud to the COVID-19 pandemic, where UFI, AIPC, and others developed standards for converting venues into emergency facilities. Artificial intelligence's impact on the industry was explored, with Hattendorf mentioning Snapsight, an AI-powered content tool developed by the "Gaffney gang." Despite technological advancements, he remained optimistic about the enduring need for human connection through events. This comprehensive session offered valuable perspectives for professionals navigating the evolving event landscape. Hattendorf's insights emphasized the importance of adaptability, innovation, and the irreplaceable value of face-to-face interactions in an increasingly digital world, providing a roadmap for the future of events. Check out the Snapsight Idea Cloud, Key Takeaways and Summary here: https://www.snapsight.com/live-channel/63cf6bd0-8905-4711-9557-9c18983802ec/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=takeaways

At IMEX Frankfurt 2025, the #DESIGNtoCHANGE podcast hosted an illuminating session on May 20th, featuring adaptive adventurers Sabrina Schoenmaker and Jack Ryan. Nestled near the IMEX canyon in Hall 9, podcast host Ruud Janssen created an "audio bubble" amidst the bustling 16,000-attendee event at Frankfurt Messe. Sabrina, a wheelchair user due to multiple sclerosis (Handy Fly NL), and Jack Ryan, visually impaired (Instagram: VI Adventurer), shared powerful insights during their "Travelers on Wildly inclusive" session. Introduced by CED'er and IMEX Curator Tahira Endean, they explored inclusive event planning and personal growth through adversity. The speakers challenged the notion of "lowering the bar" for individuals with disabilities. Instead, they advocated for creative problem-solving and rapid prototyping of solutions. Sabrina poignantly stated, "Assumptions and beliefs of others are the biggest limitations in our lives." This sentiment echoed throughout their discussion on resilience and adaptability. Jack emphasized the concept of "progress over perfection," likening the maintenance of adaptive skills to hunger - a constant need for practice and reinforcement. He advised, "The goal isn't to never panic, but for that time of panic to be as short as possible." The conversation touched on practical tools for inclusive event design, including the Event Canvas and Design for ieee, which also address climate change challenges. Sabrina highlighted the need for extreme leadership in organizing challenging trips, drawing parallels to unpredictable changes in Switzerland's mountainous regions. Interestingly, Sabrina reinterpreted the Dutch proverb "Kobler, stay at your last" (stick to what you're good at) as encouragement to persist in one's strengths despite challenges. This perspective resonated with their approach to overcoming obstacles and redefining possibilities. Looking ahead, the speakers previewed their upcoming sessions "Belonging to All" and "Perspectives on empathy," promising deeper dives into stakeholder perspectives and inclusive practices. They encouraged ongoing dialogue through social media, extending the conversation beyond IMEX. This session not only provided practical advice for event planners but also served as an inspiring example of how personal challenges can transform into valuable industry insights. The Design2Change series, available in various formats including an innovative augmented reality book experience, continues to push boundaries in accessibility and engagement. As IMEX Frankfurt 2025 demonstrated, the future of events lies in embracing diversity, fostering inclusivity, and turning challenges into opportunities for growth and innovation. Speakers Ruud Janssen Managing Partner / Founder Event Design Collective GmbH Jack Ryan Speaker adventurer, runner, cyclist, triathlete, skydiver Speaker Sabrina Schoenmakers Chairman Stichting Handifly NL Find the Key Takeaways, Idea Cloud and Summary of this PODcast trabslated to 70+ languges enabled by SnapSight here: https://www.snapsight.com/live-channel/459cdcdb-ca31-4667-b37e-9fe8bb503acf/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=takeaways

At IMEX Frankfurt 2025, the #DESIGNtoCHANGE PODcast conversation series featured an insightful discussion with Amber Herrewijn (https://www.linkedin.com/in/amber-herrewijn-48166112/ ) from NHL Stenden University of Applied Sciences in Leeuwarden, Netherlands. Hosted by Roel Frissen (https://www.linkedin.com/in/roelfrissen/) in the Event Design LAB℠ onsite at #IMEX, the session explored innovations in the business events industry and event management education. Amber, representing BeFuture, a Co-European funded project involving six countries including Spain, Germany, Belgium, Italy, Luxembourg, and the Netherlands, discussed efforts to drive sustainability and innovation in an industry largely unchanged for four decades. The project's acceleration program grants support initiatives like Konferli for sustainable associative conferences and InnoFest, which bridges the gap between festivals and business events. NHL Stenden's master's program in International Leisure Tourism and Events Management, featuring a diverse cohort from seven nationalities, incorporates the Event Canvas methodology and the EDC Event Design Certificate Program. The curriculum adapts to industry changes, including AI's impact, focusing on developing tech-savvy, resilient professionals. Students like Judy from Taiwan gain practical experience at IMEX, engaging directly with industry leaders. Amber highlighted the contrast between festivals and business events, noting how festivals create temporary cities that offer controlled environments for innovation and trial-and-error approaches. This comparison underscored the need for more experimentation in the business events sector, which often faces constraints due to client expectations and stakeholder pressures. The conversation explored the shift towards a Human to Human (H2H) approach, moving beyond traditional B2B models. Amber addressed generational differences in networking, noting how the absence of cell phones in earlier generations fostered better social skills – a challenge for today's young professionals at events like IMEX and the Future Leadership Program. NHL Standen's design-based research philosophy, where students tackle real industry challenges, was presented as a bridge between theory and practice. This approach provides value to both students and industry partners, preparing graduates for the evolving global events landscape. The session concluded by emphasizing the need for ongoing innovation in event design and execution. From sustainability initiatives to creating meaningful human connections, the discussion highlighted the importance of adapting to changing industry demands to ensure the continued relevance and impact of business events in the future. Speakers Roel Frissen Managing Partner / co-founder Event Design Collective GmbH Amber Herrewijn Senior lecurer / Researcher NHLStenden University, Leeuwarden, the Netherlands A full overview of Key Takeaways, Idea Cloud and Summary can be found here courtesy of SnapSight in 70 languages :https://www.snapsight.com/live-channel/8ed20a47-6702-4120-9f7b-7373448cf19c/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=takeaways

In the latest #DESIGNtoCHANGE PODcast, host Ruud Janssen engaged in an illuminating conversation with Monique Ruff-Bell, TED's Chief Program and Strategy Officer, about the organization's evolution and future direction. Ruff-Bell shared insights on TED Next, a groundbreaking event in Atlanta that attracted 80% new attendees, aiming to match the impressive 55-60% retention rate of TED's Vancouver conference. TED's ecosystem has expanded significantly, now encompassing 3,000 annual TEDx events, TED Ed for schools, and the Audacious Project, which raises nearly $1 billion yearly for global initiatives. New thematic events like TED AI and TED Sports, alongside the Countdown Climate Change conference in Nairobi, showcase TED's commitment to diverse and impactful programming. Ruff-Bell highlighted TED's shift from "ideas worth spreading" to "ideas change everything," influencing event design and content curation. This philosophy is evident in TED Next's structure, which features 45 TED talks, Next stage content, and innovative networking through brain dates. The event's success is bolstered by a comprehensive first timers program and learning journeys that guide attendees through themes like leadership and creativity. The podcast revealed Chris Anderson's transition plan after 25 years at TED's helm, including the organization's relocation from Vancouver to California post-2026. Ruff-Bell discussed the delicate balance of honoring tradition while embracing innovation, exemplified by the introduction of "buy now, pay later" options for TED Next to attract younger professionals. TED Next's speaker lineup reflects this balance, featuring established names like Paul Tazewell, costume designer for "Wicked," and Dan Savage, renowned sex advice columnist, alongside emerging underground voices poised for breakthrough moments. This diverse roster underscores TED's commitment to showcasing a wide range of perspectives and ideas. Ruff-Bell emphasized TED's role in fostering optimism and hope, particularly crucial in today's political climate. TED events are designed as sanctuaries where attendees can disconnect from chaos and rediscover hope, with experiences shared actively on LinkedIn to engage a broader audience. As TED continues to evolve, it remains dedicated to creating an ecosystem of learning and inspiration. The organization'sadaptive approach, balancing the needs of long-time supporters with efforts to attract new audiences, ensures that TED remains at the forefront of spreading impactful ideas and driving positive change in an ever-changing world. Speakers Monique RuffBell - Chief Program & Strategy Officer - TED - https://www.linkedin.com/in/moniqueruffbell/ Ruud Janssen - Managing Partner / Founder - Event Design Collective - https://www.linkedin.com/in/ruudwjanssen/ Check out the Snapsight AI recap Takeaways, Idea Cloud and Summary here: https://www.snapsight.com/live-channel/60c6a5eb-0ad5-4bdd-8395-793fcc584d1e/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways

Philippe Clarinval https://www.linkedin.com/in/clarinval/ is a seasoned hospitality leader, Board Advisor, and keynote speaker passionate about service excellence, transformational leadership, and creating a positive impact. ​He knows what resonates when it comes to hospitalty as a catalyst of change. In this enlightening episode of the Design to Change podcast, host Ruud Janssen engages Philippe Clarinval in a profound exploration of his transformative journey through the hospitality industry.Philippe, whose illustrious career includes roles at the Grand Hotel, Swiss Deluxe Hotels board, Forbes Business Council, and Oxford Leadership, shares insights gained from his recent submission of a 224-page doctorate thesis to the University of Liverpool. The conversation traverses Philippe's rich experiences, from managing the Omnia Hotel in Zermatt - renowned for its James Bond-esque entrance and #1 TripAdvisor ranking - to pivotal moments in a Kyoto ramen shop. These experiences shaped his understanding of omotenashi (Japanese deep hospitality) and redefined his service philosophy. A poignant anecdote about purchasing a Loop Wheeler garment illustrates the profound care in Japanese customer service, reminiscent of a 400-year-old company's enduring legacy. Philippe's participation in the Kepler Academy program, with modules in Amsterdam, Kyoto, Freiburg and Basel, proved transformative. He draws fascinating parallels between Japanese hospitality and European design, contrasting Tadao Ando's nature-preserving approach at the Vitra campus with Frank Gehry's bold designs. The carbon-neutral Cartier Vauban area, originally a garrison designed by Napoleon's architect Vauban, exemplifies stakeholder alignment and corporate social responsibility in action. Reflecting on his educational evolution from the 2005 Cornell program in Ithaca to recent immersive experiences, Philippe emphasizes the importance of being both inspiring and inspirable as a leader. He cautions against the "mount of stupid" in the Dunning-Kruger effect, advocating for an "eyes on, hands off" leadership approach that balances guidance with autonomy. Personal growth emerges as a recurring theme, with Philippe's fiancée Silke noting when he "got his glow back." He employs a compelling Hermes tie metaphor to describe feeling constrained in his career, contrasting it with his current sense of liberation. This personal "Liberation Day," becomes a powerful metaphor for ongoing growth and freedom from constraints. Throughout the podcast, Philippe touches on various tools and concepts, from the Business Model Canvas for sustainable practices to subtle LinkedIn "Easter eggs" hinting at his experiences. He views pride as his ultimate currency and contemplates life's phases of learning, earning, and returning. As the conversation concludes at an experience in Grand Hotel Les Trois Rois, where a touching piano player anecdote unfolded, Philippe hints at future aspirations to make a broader impact. His journey from the "mount of stupid" to a place of wisdom, and his transition from earning to returning, offer listeners valuable insights into personal and professional development in the hospitality industry and beyond. This Design to Change episode serves as a masterclass in leadership, personal growth, and the pursuit of excellence in hospitality. He is presently a Forbes Business Council member and advocate for the power of purpose-driven leadership; Philippe believes luxury is defined by passion, authenticity, and unwavering dedication to core values.​ See the key takeaways, idea cloud and summary courtesy of our AI partner Snapsight here: https://www.snapsight.com/live-channel/5d6c8c86-b5b3-4fdc-82a1-a79d2b0ca181/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways Check out more episodes at https://designtochange.online

Elizabeth Sage #DESIGNtoCHANGE PODcast Year +1 with Ruud Janssen

Nicola Kastner & David Kliman (https://www.linkedin.com/in/david-kliman/) #DESIGNtoCHANGE PODcast episode Year +1 with Ruud Janssen https://www.linkedin.com/in/ruudwjanssen/) . Get upto speed on what Ceo Nicola Kastner (https://www.linkedin.com/in/nicolakastner/ ) of ELX and co-founder of ELX have up their sleeve and how the past year has evolved the landscape for the corporate event executives. More resources for ELX can be found here: https://www.eventleaders.com See the key takeaways, insights and summary courtesy of Snapsight here: https://www.snapsight.com/live-channel/65fae535-382f-4117-90ec-c42a6948c675/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways To learn more about the #DESIGNtoCHANGE book by the team at the Event Design Collective see https://designtochange.online

Meet Audette Sophia in this new episode of the #DESIGNtoCHANGE PODcast with Ruud Janssen. Audette is the founder of Catalyst Arts, a production company in California that energizes events through creative entertainment & experience design. From elaborately costumed performers to interactive installations, they enhance ambiance & delight guests. Audette is also the creator of the X-Factor Method, a strategic design framework for crafting more unique & interactive brand experiences. You can connect to Audette on Linkedin at https://www.linkedin.com/in/audettes/. Based on the content of the #DESIGNtoCHANGE book written by Roel Frissen, Ruud Janssen and Dennis Luijer we are guided through a fascinating conversation. . More episodes can de found at https://designtochange.online

Meet Audette Sophia in this new episode of the #DESIGNtoCHANGE PODcast with Ruud Janssen. Audette is the founder of Catalyst Arts, a production company in California that energizes events through creative entertainment & experience design. From elaborately costumed performers to interactive installations, they enhance ambiance & delight guests. Audette is also the creator of the X-Factor Method, a strategic design framework for crafting more unique & interactive brand experiences. You can connect to Audette on Linkedin at https://www.linkedin.com/in/audettes/. Based on the content of the #DESIGNtoCHANGE book written by Roel Frissen, Ruud Janssen and Dennis Luijer we are guided through a fascinating conversation. . More episodes can de found at https://designtochange.online

Meet Datuk Dr. Hajah Rosmawati Haji Lasuki J.P. , CEO of the Sabah International Convention Centre and event owner of the #BEinSABAH Business Event in Sabah (https://beinsabah.com.my) on this special episode of the #DESIGNtoCHANGE ONstage + BACKstage PODcast with Ruud Janssen. Explore what it takes to open a convention centre operating at the highest degree of competence in Kota Kinabalu in Sabah, East Malaysia. From first meeting at #IMEX24 through a previous podcast guest Chanet Ham to running the EDC Level 3 Cohort 56 in Kota Kinabalu and exploring the #DESIGntoCHANGE concepts onstage at the #BEinSABAH event in February 2025, they discuss the special #AugmentedHumanity that Sabahans bring to event design. YBHG Datuk Dr. Hajah Rosmawati Haji Lasuki J.P is the organising chairperson of BE in SABAH, MACEOS Sabah Chair and CEO of Sabah International Convention Centre. The 2nd International Business Forum – BE in SABAH was designed to empower and elevate Business Events across the Asia-Pacific region, leveraging the East ASEAN countries to unlock opportunities for growth and collaboration, ultimately driving economic development. Check out the key takeaways and highlights in this AI powered recap courtesy of Snapsight - https://www.snapsight.com/live-channel/34157377-a0ba-4f82-8812-32d56e274967/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways Based on the content of the #DESIGNtoCHANGE book written by Roel Frissen, Ruud Janssen and Dennis Luijer we are guided through a fascinating conversation amongst friends. More episodes can de found at https://designtochange.online

Meet Datuk Dr. Hajah Rosmawati Haji Lasuki J.P. , CEO of the Sabah International Convention Centre and event owner of the #BEinSABAH Business Event in Sabah (https://beinsabah.com.my) on this special episode of the #DESIGNtoCHANGE ONstage + BACKstage PODcast with Ruud Janssen. Explore what it takes to open a convention centre operating at the highest degree of competence in Kota Kinabalu in Sabah, East Malaysia. From first meeting at #IMEX24 through a previous podcast guest Chanet Ham to running the EDC Level 3 Cohort 56 in Kota Kinabalu and exploring the #DESIGntoCHANGE concepts onstage at the #BEinSABAH event in February 2025, they discuss the special #AugmentedHumanity that Sabahans bring to event design. YBHG Datuk Dr. Hajah Rosmawati Haji Lasuki J.P is the organising chairperson of BE in SABAH, MACEOS Sabah Chair and CEO of Sabah International Convention Centre. The 2nd International Business Forum – BE in SABAH was designed to empower and elevate Business Events across the Asia-Pacific region, leveraging the East ASEAN countries to unlock opportunities for growth and collaboration, ultimately driving economic development. Check out the key takeaways and highlights in this AI powered recap courtesy of Snapsight - https://www.snapsight.com/live-channel/34157377-a0ba-4f82-8812-32d56e274967/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways Based on the content of the #DESIGNtoCHANGE book written by Roel Frissen, Ruud Janssen and Dennis Luijer we are guided through a fascinating conversation amongst friends. More episodes can de found at https://designtochange.online

According to Oscar winning Filmmaker Barnet Bain "we can all become weapons of mass creation". Since meeting at the College of Extraordinary Experiences Barnet and host Ruud Janssen 8 years ago, they have become friends as a result of an epic 3 hour bus ride conversation back to the airport in Berlin. This conversation was not left to chance and hear about his new film project based on the epic novel "Men are from Mars Women are from Venus" and his new book "How to be a friend in an unfriendly world". Based on the content of the #DESIGNtoCHANGE book written by Roel Frissen, Ruud Janssen and Dennis Luijer we are guided through a fascinating conversation amongst friends. More episodes can de found at https://designtochange.online

According to Oscar winning Filmmaker Barnet Bain "we can all become weapons of mass creation". Since meeting at the College of Extraordinary Experiences Barnet and host Ruud Janssen 8 years ago, they have become friends as a result of an epic 3 hour bus ride conversation back to the airport in Berlin. This conversation was not left to chance and hear about his new film project based on the epic novel "Men are from Mars Women are from Venus" and his new book "How to be a friend in an unfriendly world". Based on the content of the #DESIGNtoCHANGE book written by Roel Frissen, Ruud Janssen and Dennis Luijer we are guided through a fascinating conversation amongst friends. More episodes can de found at https://designtochange.online

Meet Sofya Abramchuk, Architect and multifaceted designer at the Gaudi World Foundation https://www.linkedin.com/in/sofyaabr/ in conversation with Ruud Janssen on this episode of the #DESIGNtoCHANGE PODcast. Sofya Abramchuk, a designer, creative director and founder, and event curator with over a decade of experience leading innovative projects at the intersection of architecture, culture, and transformation. She is the co-founder of the Originate Institute, a visionary spin‑off of the Gaudí World Foundation — where she spent eight years shaping Gaudí’s legacy before transitioning into her current role as advisor and collaborator. Sofya has been deeply involved in curating and delivering international events including three editions of the Gaudí World Congress and a range of immersive challenges, workshops, and exhibitions. She now serves as a collaborator and advisor to the Foundation, and is currently working with AIM Group International on the upcoming Gaudí World Congress in Chile, which will be supporting the construction of the only Gaudí-designed building outside of Spain — the long-awaited Chapel in Rancagua. Today, she’ll be giving a first glimpse into my new initiative: the Back to the Origins Summit, set to take place in Seoul in spring 2026 — the first event of its kind to unite thought leaders, creatives, and institutions around a shared mission: designing a future rooted in timeless wisdom and regenerative innovation.

Meet Sofya Abramchuk, Architect and multifaceted designer at the Gaudi World Foundation https://www.linkedin.com/in/sofyaabr/ in conversation with Ruud Janssen on this episode of the #DESIGNtoCHANGE PODcast. Sofya Abramchuk, a designer, creative director and founder, and event curator with over a decade of experience leading innovative projects at the intersection of architecture, culture, and transformation. She is the co-founder of the Originate Institute, a visionary spin‑off of the Gaudí World Foundation — where she spent eight years shaping Gaudí’s legacy before transitioning into her current role as advisor and collaborator. Sofya has been deeply involved in curating and delivering international events including three editions of the Gaudí World Congress and a range of immersive challenges, workshops, and exhibitions. She now serves as a collaborator and advisor to the Foundation, and is currently working with AIM Group International on the upcoming Gaudí World Congress in Chile, which will be supporting the construction of the only Gaudí-designed building outside of Spain — the long-awaited Chapel in Rancagua. Today, she’ll be giving a first glimpse into my new initiative: the Back to the Origins Summit, set to take place in Seoul in spring 2026 — the first event of its kind to unite thought leaders, creatives, and institutions around a shared mission: designing a future rooted in timeless wisdom and regenerative innovation.

#DESIGNtoCHANGE - Live PODcast recording with special guests Wesley Benn, Chairman of the Digital Built Environment Institute (https://www.dbei.org) ( www.linkedin.com/in/wesleybenn/ ) with Ruud Janssen (www.linkedin.com/in/ruudwjanssen/…inalSubdomain=ch ) in Year +1 since their first conversation at #IMEX24 in Frankfurt. Check out the AI insights courtesy of SnapSight here:https://www.snapsight.com/live-channel/b44355d0-738b-4cb0-8a57-060864c4dada/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways An open conversation with the creators of #EventCanvas and their new book DESIGN to Change, elevating your ability to look and act beyond the now. This series features spontaneous conversations with Event Owners, Event Design Enthusiasts and Certified Event Designers (CED'ers) as well as team members of the Event Design Collective with commentary by the authors Ruud Janssen. Curious questions to learn from real life current event design experiences to help Event Canvas practitioners elevate DESIGN conversations. Share your experiences and the challenges you face in designing for change. We grow in the direction of the questions we ask, so let's start the conversation at IMEX. Find out more at DESIGNtoCHANGE.online

1 year onward we meet again with Sunni Brown / Sun Kagami (www.linkedin.com/in/sunnibrown/) in this #DESIGNtoCHANGE conversation Year +1 with Ruud Janssen (www.linkedin.com/in/ruudwjanssen/ ) . Sun is a Catalytic Author of The Doodle Revolution (www.penguinrandomhouse.ca/books/312838…781591847038 , www.youtube.com/watch?v=9K5suHjo7d0 ) , Gamestorming and more to come) , Keynoter, TED speaker, Facilitator, Gamestormer, Zen Student and former Innovator-in-Residence at Mural for whom joy is one continuous mistake. She has been named one of the 100 Most Creative People in Business and one of the 10 Most Creative People on Twitter by Fast Company. She is a consultant, an international speaker, the co-author of Gamestorming gamestorming.com , and the leader of a global campaign for visual literacy. In this conversation with Ruud Janssen she explores concepts relating to Gamestorming, Facilitation, Visual language, Doodling, Graphic recording and Writing in relation to event design. Watch this space for more upcoming features on Sun's groundbreaking work. For more about #DESIGNtoCHANGE check out designtochange.online

Speaking with Certified Event Design Tahira Endean, Head of Programs at #IMEX (https://www.linkedin.com/in/tahira-endean-msc-citp-cmp-ced-918a868/ ) now + 8 years on from the first episode of the prequel to the #DESIGNtoCHANGE PODcast ( https://edco.global/edc-vodcast-tahira-endean-designing-bc-tech-summit/) she reflects with Ruud Janssen of the Event Design Collective on the progressions made and the changes that have occurred over time. About ecosystems, nature, human nature, safari and the wilderness beyond.

Stefanie Simmons ( www.linkedin.com/in/stefaniepettigrewsimmons/ , and Thomas Hallin ( www.linkedin.com/in/thomashallin/) discussed with host Ruud Janssen Stefanie is an experienced event designer and meeting planner with various certifications including the CED and EDC MAsterMind. Thomas is a systems thinker, ecosystem builder, and business strategist originally from Sweden based in Los Angeles. Balancing Planning and Spontaneity in Conversations Ruud, Stefanie, and Thomas discuss the importance of not leaving good conversations to chance. Stefanie emphasizes planning and preparation while allowing room for spontaneity. Thomas agrees that planning is essential but also highlights the value of leaving unplanned time for unexpected connections. They reflect on their engaging conversation at IMEX, where they bonded over shared experiences and perspectives on event design despite the distractions of the busy trade show environment. Entrepreneurship's Impact on Personal Growth Stefanie, Ruud, and Thomas discussed the importance of entrepreneurship and its impact on personal and professional growth. Thomas emphasized the growth mindset and soft skills that entrepreneurship provides, as well as the need for financial education from an early age. He also highlighted the various career opportunities that can arise from entrepreneurship, such as event planning. Ruud shared an example of a barista who created value for customers by painting artwork on their coffee cups, making the experience more memorable and unique. The conversation concluded with a suggestion to learn more about the event that showcased this creative approach to customer service. Quality, Performance, and Amplifying Voices Ruud and Stefanie discussed the importance of quality and performance in their respective roles. Stefanie emphasized the value of being known for one's work and the impact it has on others, likening it to a'step and repeat' process. She also shared an anecdote about a successful event where a performer stepped in to save the day, highlighting the importance of behind-the-scenes relationships. Ruud then asked Thomas about how he finds and amplifies the voices of those who are unheard, to which Thomas responded by emphasizing the importance of providing opportunities. Exploring New Opportunities and Experiences Ruud and Thomas discussed the importance of opening up people's minds to new opportunities and experiences. Thomas shared his experience of working with 8th graders, where he introduced them to animatronics, robotics, and other topics, leading to a change in their career aspirations. He emphasized the importance of planning and execution, as well as creating a supportive environment for collaboration and innovation. Ruud agreed, noting the lessons Thomas applied in his work could be applied to executive education in a compressed format. Stefanie then shared her experience of co-creating an onboarding process for a team, which facilitated the introduction of new employees into the company culture. Empowering Innovators and Entrepreneurs In the meeting, Thomas and Stefanie discussed their work with the non-profit organization, Entrepreneurship for Everyone, which aims to empower innovators and entrepreneurs by providing equal access to resources. They also mentioned their involvement in the African Women Innovation and Entrepreneurship Forum's 10th annual conference in Cape Town and the upcoming Women Entrepreneurship Conference in the United States. Thomas expressed his desire to support youth, at-risk youth, and people with various challenges. Ruud challenged them to return next year to discuss their progress and experiences. The conversation concluded with Ruud inviting them to the backstage area for further discussion.