Everyday Practices Dental Podcast

PODCAST · business

Everyday Practices Dental Podcast

Follow Regan Robertson, Chief Communications Officer for Productive Dentist Academy, and Sara Hansen, Sr. Marketing Advisor for Phoenix Dental Agency, as they deliver actionable insights and proven strategies for dental professionals. From marketing and brand differentiation to practice ownership, team building, patient experience, and leadership, get practical guidance you can immediately apply to help your practice grow and thrive.

  1. 328

    Why Patients Doubt the Diagnosis - Part Two (E.327)

    Patients do not always doubt the diagnosis because they distrust the doctor. Sometimes they doubt because the disease feels personal, the cost feels heavy, or the system has trained them to wait until something hurts. In part two, Dr. Wade Kifer continues the conversation on diagnosis, trust, insurance pressure, periodontal disease, and how dentists can help patients hear the truth without feeling blamed.

  2. 327

    Why Patients Doubt the Diagnosis (E.326)

    Patients do not always doubt the dentistry. They doubt what they cannot feel yet. In this episode, Dr. Wade Kifer explains how clinical confidence, team alignment, and clear communication help patients trust the diagnosis before pain forces the decision. A correct diagnosis does not automatically create patient trust. Dr. Wade Kifer joins Regan Robertson, Sara Hansen, and Victoria Peterson to talk about one of the most delicate moments in dentistry: when a patient hears the diagnosis and thinks, "But nothing hurts." Wade brings the perspective of a master clinician who has spent decades sharpening both his dentistry and his communication. A University of Tennessee College of Dentistry graduate, Kois Center student since 2008, AEGD-trained dentist, and President of the Academy of Interdisciplinary Dentofacial Therapy, Wade understands that patients need more than clinical accuracy. They need clarity, confidence, and a team that helps them understand risk without shame or pressure. This episode gives dentists and teams a better way to talk about cracks, periodontal disease, complex treatment, and prevention so patients can trust what they cannot feel yet.

  3. 326

    Google Is Not the Strategy (E.325)

    Google Ads can work, but they are not a strategy by themselves. In this episode of Everyday Practices, Regan Robertson and Sara Hansen break down how dentists should think about digital advertising before they spend money. The goal is not more clicks. It is choosing the right platform, the right message, and the right strategy for the patients your practice actually wants to attract.

  4. 325

    Why Patients Say Yes (E.324)

    In this episode of Everyday Practices, Regan Robertson and Sara Hansen sit down with Dr. Jon Ehlers to unpack what patients are really deciding in the chair.  Patients do not say yes because they understood every clinical detail. They say yes when they feel safe, seen, and confident in the person guiding them. In this episode, Dr. Jon Ehlers breaks down how trust is built in real time, how bigger cases are really emotional decisions, and why the right patient experience removes hesitation before money becomes the issue. 

  5. 324

    Stop Blaming Your Marketing. Start Fixing Your Experience. (E.323)

    A strong brand promise means nothing if the patient experience breaks the moment someone walks through the door. In this episode, Sara Hansen and Matt Hutchings unpack why trust is built or lost in the first few minutes, and how authentic marketing only works when the real experience supports it.

  6. 323

    Before You Drop PPOs, Prepare This (E.322)

    Thinking about going out of network? This episode breaks down what practices must do before making the move, from team training and patient communication to internal systems and marketing that replaces demand before it disappears.

  7. 322

    Why Closure Creates Loyalty (E.321)

    What happens after the appointment shapes what patients believe about your practice. In this episode, Regan Robertson and Sara Hansen break down how intentional follow-up builds trust, keeps treatment moving, and turns routine care into long-term loyalty.

  8. 321

    The Welcome Patients Never Forget (E.320)

    The patient experience does not begin in the chair. It begins the second someone walks through your door or hears your voice on the phone. In this episode, Sara Hansen, Regan Robertson, and Apryl Christian unpack how welcome, listening, and team connection shape the way patients feel before treatment ever begins.

  9. 320

    Why Old Patients Ghost You (E.319)

    Old patients rarely disappear for no reason. In this episode, Sara Hansen and Regan Robertson unpack what ghosting actually means in dentistry, why trust breaks after the visit, and how better follow-up can recover treatment that is already sitting inside your practice.

  10. 319

    Why Silence Feels Different Than Calm (E.318)

    Silence can feel peaceful or it can feel tense. In this episode, Regan Robertson and Sara Hansen break down how sound shapes patient comfort, team energy, and whether your marketing matches what people experience the moment they walk through the door.

  11. 318

    When the Door Opens, Does It Match? (E.317)

    Patients decide if they trust you before they sit down. If your website and ads feel premium but your check in and waiting room feel chaotic, trust breaks fast. Regan Robertson and Sara Hansen show you how to close the gap so your marketing stops leaking at the front door.

  12. 317

    For Bruce (E.316)

    This episode is a pause. A moment of reflection. Regan Robertson speaks directly to the Productive Dentist Academy and Everyday Practices community to honor the life and legacy of Dr. Bruce Baird. Listeners hear Bruce's story, his values, and the quiet principles that guided his leadership. The episode also shares how PDA will move forward, rooted in the foundation Bruce helped build, and invites the community to participate in honoring him through shared memories and service. This is not a business episode. It is a gratitude episode. Visit productivedentist.com/bruce to share a memory, message, or story honoring Bruce. Your words will help preserve his impact and continue the work he believed in.  

  13. 316

    A New Chapter Begins (E.315)

    A candid transition episode that honors legacy, embraces change, and sets a clear new direction for the Everyday Practices Dental Podcast with a renewed focus on patient experience and internal marketing.

  14. 315

    When Patients Change Everything | Part 2 (E. 314)

    In Part Two of this series, the conversation shifts from difficult patient interactions to the positive moments that quietly shape how dentists see themselves and their work. Regan Robertson, Dr. Chad Johnson, and Dr. Maggie Augustyn reflect on patients who extended trust before it felt earned, moments of grace under pressure, and early career experiences that still influence how they show up decades later. Through stories from dental school, unexpected complications, and deeply human exchanges, this episode explores how perspective, compassion, and trust can recalibrate a dentist's approach to leadership and care.  

  15. 314

    When Patients Cross the Line | Part 1 (E.313)

    In part one of this two part series, Regan Robertson puts Dr. Chad Johnson and Dr. Maggie Augustyn in the interview seat to explore how contrast becomes a teacher in dentistry. Through real patient encounters, one centered on pricing pressure and another on a deeply personal boundary being crossed, the conversation examines how dentists are shaped by moments that do not feel productive at the time, but leave a lasting imprint on how they communicate, lead, and show up for patients. These are not ideal scenarios. They are real ones.  

  16. 313

    The Two Decisions That Shape Your Entire 2026 (E.312)

    Before you step away for the holidays, Regan, Chad, and Maggie break down the exact moves they use inside their own practices to design a year that performs better, feels lighter, and stays on track. This is the simple planning routine most dentists skip  and regret skipping.

  17. 312

    The Season Every Dentist Pretends They're Not In (E.311)

    This episode cuts through the myth that growth must always be forward. Dr. Chad Johnson and Regan Robertson have an unfiltered conversation about stalled momentum, personal losses, and the quiet moments where a dentist must decide whether to push harder or pull back. This is a rare look at the internal battle behind recalibrating your life, your practice, and your identity. 

  18. 311

    Your Website Isn't a Marketing Tool. It's a Mirror (E.310)

    What your website reflects determines how much patients trust you before they ever step through your doors. Regan Robertson sits down with Phoenix Dental Agency's Kenny Davenport and Sara Hansen to uncover the uncomfortable truth about online presence, conversion, and what patients really see when they find you online before they ever meet you in person.

  19. 310

    Culture Before Crowns (E.309)

    After two record years of 17 and 28 percent growth, Dr. Chris Comer hit the stall. Instead of chasing more production or new toys, he rebuilt his foundation. This episode reveals how scheduling, delegation, and culture alignment brought balance back to growth.

  20. 309

    Finding Contentment in Dentistry (E.308)

    What if peace, not productivity, was the real measure of success? Brandi Marzolino joins Regan Robertson and Dr. Chad Johnson to explore how courage, contentment, and self-awareness can transform leadership and life in dentistry.  

  21. 308

    Micro Moves That Beat Burnout (E.307)

    High achievers don't need a sabbatical to reset. In this conversation, Dr. Eric Recker gives dentists tiny, repeatable "micro moments" that lower stress, restore clarity, and help you keep showing up strong.

  22. 307

    Flip the Switch Finding Power in Chaos (E.306)

    When the suction stopped and the power went out, Dr. Maggie Augustyn could have panicked. Instead, she found herself in the basement of her 1886 dental office facing a literal life-or-death decision to flip the breaker and restore power. What happened next wasn't just a fix to a technical problem, it was a moment that revealed what true leadership looks like under pressure.

  23. 306

    The Power of One Small Change (E.305)

    Sometimes the biggest shifts start with the smallest decisions. In this candid episode, Regan Robertson and Dr. Chad Johnson challenge you to make one change today that points your life in a positive direction.

  24. 305

    Turning Websites Into Patient Connections (E.304)

    Dr. Crystal Martin shares how transforming her website turned from a dreaded task into a breakthrough that revitalized her practice, inspired her team, and made patients feel truly seen.  

  25. 304

    Your Patients' Hidden Gum Score (E.303)

    Periodontal disease is the silent epidemic. Dr. Tanya Dunlap, Vice President of Perio Protect, joins us to discuss how gum health affects overall health and why a simple score can alter patients' understanding of their risk.

  26. 303

    Dealing with Difficult Patients (E.302)

    Dr. Maggie Augustyn and Dr. Chad Johnson get real about the tough conversations every dentist faces; when patients push back on fees, question your expertise, or try to make their problems yours.

  27. 302

    Stop Selling Dentistry. Start Telling Stories. (E.301)

    Discover how storytelling transforms dental marketing from stiff and generic into authentic, compelling messages that patients trust.

  28. 301

    Discover Your WHY, Transform Your Practice (E.300)

    Dr. Gary Sanchez reveals how finding your WHY unlocks authentic marketing, stronger patient connections, and lasting fulfillment in dentistry and beyond. Dentists often invest in technology, training, and teams, yet still feel invisible in a crowded marketplace. Dr. Gary Sanchez knows that pain firsthand. After reaching the peak of clinical excellence but blending in with "just another dentist," he discovered his WHY—leading him to create the WHY Institute. In this episode, Dr. Sanchez shares how identifying your WHY can transform not only your practice's growth but also your personal clarity, passion, and purpose.  

  29. 300

    Membership Plans Made Simple (E.299)

    In-house membership plans can transform your dental practice but managing them manually can turn into a nightmare. Ryan Corby, CEO of Smile Advantage, joins Dr. Chad Johnson and Regan Robertson to show how to scale membership plans effortlessly while creating predictable revenue and stronger patient loyalty.  

  30. 299

    The Week From Hell… When Leadership Gets Tested (E.298)

    Even the best dental practices hit breaking points. In this candid episode of the Everyday Practices Dental Podcast, Dr. Devin Giron shares the story of his "week from hell." From empty schedules to team miscommunication and rising stress, he faced the kind of week that makes every owner want to walk away. Joined by Dr. Chad Johnson, Dr. Maggie Augustyn, and Regan Robertson, he shares how he pushed through and kept his team moving forward when quitting felt easier.

  31. 298

    Re-Engagement Unlocks Revenue (E.297)

    Sara Hansen reveals how re-engagement campaigns unlock hidden revenue, align your team, and empower you to complete the dentistry you diagnose, without overloading your staff.

  32. 297

    Why cash accounting is holding you back (E.296)

    Ken Kaufman reveals how accrual accounting gives dentists the same financial clarity and growth advantage as big DSOs and how AccruDent makes it accessible to every practice.

  33. 296

    Money: The Mirror of Our Mindset (E.295)

    Allison Lacoursiere joins Maggie Augustyn, Chad Johnson, and Regan Robertson to unpack how money beliefs shape leadership and practice growth. Learn how reframing money as a neutral tool unlocks confidence and freedom in this powerful episode.

  34. 295

    Patients Don't Buy Dentistry. They Buy Trust (E.294)

    Dr. Michael Sonick joins Chad Johnson, Maggie Augustyn, and Regan Robertson to share how emotional presence and trust—not treatment plans—drive real case acceptance.

  35. 294

    Is Your Leadership Actually Leadersh*t? (E.293)

    Are you leading, or are they just surviving you? In this episode, Jake Brown unpacks what happens when good people turn into bad bosses and how to build something better. Based on his new book Leadershit, this one's hilarious, honest, and painfully necessary.

  36. 293

    Planning for Your Life Beyond Dentistry (E.292)

    What's your plan for walking away from dentistry, and will it actually work? Angela Golden shares what most dentists get wrong about exit planning and why waiting could cost you your legacy.

  37. 292

    Earning the Right to Get New Patients (E.291)

    Tired of asking for reviews and getting crickets? In this episode, Sara Hansen reveals why most practices struggle to earn referrals and how to change that—starting from the inside out.

  38. 291

    Strengthening Your Marketing Core Muscles (E.290)

    What if your marketing had six-pack abs? In this episode, discover how to build a lean, powerful dental brand that does the heavy lifting, attracting the right patients, converting with confidence, and creating momentum that doesn't wear out.

  39. 290

    From CIA to Chairside: Reaction Episode (289)

    Inspired by The Diary of a CEO's viral episode with CIA officer Andrew Bustamante, this powerful conversation explores how deep presence and ethical influence can transform your leadership. Dr. Maggie Augustyn, Dr. Chad Johnson, and Regan Robertson share personal reflections and real practice applications for using emotional intelligence to lead with integrity.

  40. 289

    Who Really Owns Your Dental Data? (E.288)

    Dr. Bryan Laskin joins hosts Dr. Maggie Augustyn, Dr. Chad Johnson, and Regan Robertson to expose the truth about dental data. From HIPAA misunderstandings to unethical software vendors, Bryan breaks down what every dentist must know about protecting their practice, empowering patients, and staying compliant in a post-CURES Act world.

  41. 288

    How AI and Storytelling Are Changing Healthcare (E.287)

    Aleisia Gibson Wright, founder of GW Health Public Relations, joins Regan Robertson for a candid conversation on how AI and storytelling are reshaping the future of healthcare. Together, they explore what it takes to build technology that doesn't leave humanity behind—and share insights from the industry's most influential marketing event, POSSIBLE 2025 in Miami.

  42. 287

    CAD/CAM Showdown: Glidewell io & Same-Day Dentistry (E.286)

    Forget what you think you know about same-day crowns. In this episode, real dentists share how Glidewell io didn't just improve their workflows—it reignited their clinical passion and restored joy in their practice.

  43. 286

    What Great Dentists Get Wrong About CPAs (E.285)

    If your CPA only talks to you once a year, you're not building wealth—you're playing financial whack-a-mole. Chris Sands of Pro-Fi 20/20 joins Everyday Practices to expose the biggest blind spots in dental accounting, from surprise tax bills to missed strategy.

  44. 285

    What Great Brands Get Right with Marketing (E.284)

    Dr. JJ Peterson joins Everyday Practices to unpack how today's best brands cut through the noise with story. If your practice marketing isn't converting, this episode explains why—and what to do about it. From empathy to testimonials, websites to front desk scripts, learn what great brands get right.

  45. 284

    The Art of the Yes: Simplifying Patient Financing (E.283)

    A broken tooth, a stack of financing forms, and one patient unsure where to turn. In this episode, we explore how to remove invisible barriers to case acceptance—and why simplifying payment options can change everything.

  46. 283

    This Too Shall Pass (E.282)

    Dr. Maggie Augustyn, co-host Dr. Chad Johnson, Regan Robertson and Dr. Will Corrado return to confront one of the most painful realities in dentistry: suicide. In this honest and unfiltered episode, they share personal and clinical insights that will change how we think about mental health—and offer real tools to help us get through the darkest moments.  

  47. 282

    The Silence That Nearly Took Me (E.281)

    Dentistry is a profession that carries enormous pressure and sometimes, unbearable silence. In this deeply human episode, Dr. Maggie Augustyn opens up about her own suicide attempts and invites therapist Dr. Will Corrado to help unpack the truth about mental health, guilt, and how we begin to heal. Content Warning: This episode discusses suicide and suicidal ideation. If that's difficult for you to hear right now, we encourage you to pause or skip this episode and take care of your mental well-being.  

  48. 281

    Finding Our Way Back (E.280)

    After 27 years together, Dr. Maggie Augustyn and her husband found themselves more like roommates than partners. With the help of therapist Dr. Shera Geiger, they began the hard work of rebuilding connection. This episode explores what it takes to save a relationship after growing apart.

  49. 280

    Saving Marriage from Success (E.279)

    Dr. Maggie Augustyn and her husband, Scott Augustyn, have been together for 26 years, navigating the challenges of marriage, dentistry, and personal ambition. In this candid conversation, they reveal the hard truths behind maintaining a relationship while chasing professional success. From emotional distance to rebuilding connection, this episode offers raw, relatable insights for any dentist struggling to balance career and family.

  50. 279

    Embracing Pain and Finding Meaning in Suffering (E.277)

    This episode of Everyday Practices Dental Podcast explores how embracing pain and adversity with purpose can transform personal and professional struggles into meaningful growth, connection, and healing.

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ABOUT THIS SHOW

Follow Regan Robertson, Chief Communications Officer for Productive Dentist Academy, and Sara Hansen, Sr. Marketing Advisor for Phoenix Dental Agency, as they deliver actionable insights and proven strategies for dental professionals. From marketing and brand differentiation to practice ownership, team building, patient experience, and leadership, get practical guidance you can immediately apply to help your practice grow and thrive.

HOSTED BY

Regan Robertson & Dr. Chad Johnson

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