PODCAST · society
Experience This! Travel Industry Insights and Opinions
by Bruce Rosard, Lori Timony, Christian Watts
Produced and hosted by three travel industry veterans, Experience This! is a weekly show focused on In-Destination Experiences and how tech and trends are impacting this $280B segment of the world's largest industry (travel and tourism). Part podcast, part YouTube, part LinkedIn, Experience This! is designed for everyone in the sector including small one woman bands up to the largest attractions in the world and the tech, distribution and services companies that make up the industry ecosystem. Featuring Lori Timony, Go City, Christian Watts, Magpie and Bruce Rosard, Arival. Marketing provided by Von Mack Agency
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The Optimist Edge with Mauricio Prieto
Is AI changing everything or just accelerating what was already true?In this episode of Experience This!, we sit down with Mauricio Prieto, co-founder of eDreams and creator of Travel Tech Essentialist, to explore the real impact of AI on travel, work, and business. From “structural optimism” to the risks of over-automation, we dig into what leaders should actually be paying attention to right now.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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AI is rewriting the Tour Operator Playbook
In this episode of Experience This!, we sit down with Jack Harris, founder of Tally Ho Experiences, to explore how AI is moving from a “nice-to-have” to the core of running a tours and activities business. From vibe coding custom dashboards to deploying autonomous AI agents, Jack shares how he’s rethinking operations, data, and decision-making in real time.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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S4 E5 She Shapes History: The Hidden Stories of The Women Who Built New York
Lori, Bruce and Christian are joined by Beth Santos and Nikki Padilla Rivera to discuss She Shapes History New York, a walking tour concept focused on the hidden history of women. From storytelling and experience design to creator-led travel businesses, this episode explores a fresh and meaningful direction for the experiences industry.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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S4 E3 Will Tour Operators stop buying software? Vibe Coding introduced!
What if tour operators could build their own software in minutes without writing a single line of code? In this episode, former Carpe Diem CMO Oli Green introduces “vibe coding,” a new (not so new) AI driven way to create custom tools just by describing what you want. Build dashboards, landing pages, and operational tools instantly. But, when should you build something yourself vs. pay for existing software?Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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S4 E2. The Party Economy meets the Experience Industry and Batch is leading the way
Group celebrations aren’t just trips. They’re high-intent, multi-booking moments. In this episode of Experience This!, we talk with the CEO of Batch about how celebration-driven demand is reshaping discovery, booking behavior, and operator strategy.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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S4E1 Driving an 85% repeat rate and bringing a 40 year old Tour Business into the digital age
Sustainable Travel, Intellectual Travel, Niche, Luxury Travel, Food, Discovery, Small Groups. You name it and Mary Collins from Far Horizons and Blue Fern Travel covers it all. She's a rockstar and she joins Experience This! Travel to give us the full picture while also keeping us laughing.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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S3 E 15 Keyguides Connect - redefining the hunt for the perfect Tour Guide
Nick Gray, Co-Founder of Keyguides Connect introduces his approach to how Tour Guides are searched, booked and run their businesses.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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S3 E 14 Peek raises $70M and acquires ACME Ticketing and Connect & GO
Josiah Filler, CRO at Peek joins the Experience This! Travel Show to discuss Peeks $70M raise and acquisition of Connect & Go and ACME Ticketing.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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S3 E13 James Lemon from Stripe talks Instant Checkout inside Chat GPT
James Lemon from Stripe joins us as we discuss Instant Check out in Chat GPT, the world of Agentic Commerce Protocol vs. Model Context Protocol and how operators can ready themselves for this new world.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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S3 E 12 Rediscovering Groupon with Carrie Keplinger and Masha Sharma
Groupon is dusting itself off, investing heavily in Tech, becoming an AI first company and dominating the Things To Do space. Listen in as Carrie Keplinger and Masha Sharma walk us through why the TTD vertical at Groupon has seen double digit growth for the past 6 quarters. Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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AI Search with Scrunch.ai
Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Season 3. Episode 9 - Murray Decker
In this episode we learn about multi-day tour tech from Murray Decker, founder and CEO, Tour Amigo. Tour Amigo is a leading SaaS platform for the multi-day sector. There are surprisingly few SaaS platforms for multi-day tech, and Murray discusses the challenges and the differences he sees with the Destination Experiences sector. Arival has just launched a new research study on multi-day, the first full study on tech and distribution since our 2021 landmark research project. Arival is also featuring a multi-day track at Arival 360 DC, Sept 30 - Oct 3, 2025.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Season 3. Episode 6 - Chris Andrew, Scrunch AI
The show with Chris and co-hosts Lori Timony and Christian Watts was one of the most practical shows we've had about AI in a while. Scrunch is going deep with AI search, and Chris provides some great tips and ideas in this show, I highly recommend you take a listen to this quick clip and hear Chris's main points:"The first thing we've outsourced at scale to AI is BROWSING""The customer journey is changing radically""We're living in a new era of discovery""Customers move to simplicity with AI Search""Disruption of Word of Mouth?""SEO is evolving but AI permanently changed the Customer Journey"There's a lot to discover in this show!Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Season 3. Episode 5 - Jessie Fischer - GuestOS
Get introduced to Jessie Fischer, Founder & CEO, GuestOS. Jessie got an early start in the hospitality business, starting when she was 12 years old, working at her family's motel near Yosemite National ParkGuestOS is an AI-driven concierge platform tailored for the hospitality industry, aiming to enhance guest experiences through personalized, 24/7 multilingual support. Founded in 2023 by Jessie, the company leverages AI to automate and enrich guest interactions. Personalized Guest Interactions: Offers tailored recommendations based on guest preferences and behaviors, facilitating seamless communication via SMS and voice. Operational Efficiency: Streamlines hotel operations by managing reservations, itineraries, and guest data, allowing staff to focus on direct guest services. Emergency Response Initiatives: Developed AI-powered hotlines during crises, such as the California wildfires, to provide real-time information and support to affected communities. GuestOS positions itself as the first AI-native concierge for hotels, focusing on unlocking new revenue streams beyond room bookings by managing the discovery, booking, and payment process for onsite experiences. For more information, visit their official website: guestos.ai.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Greg Fisher, Founder and CEO of Wave Rez and Tripshock introduces his new book "Mastering OTA's."
Greg Fisher, Founder and CEO of Tripshock and Wave Rez and author of "Mastering OTA's" joins the team at Experience This! Travel to discuss the need for and rise of niche OTA's, how Google is changing the search and buy landscape and of course, his new book and how it can help you grow your business.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Episode 52 - The Hosts Discuss (Argue?) About the Potential Disintermediation of OTAs
How will AI Agents impact OTAs and Google's Market share?We have a difference of opinion - shocking I'm sure.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Season 3. - Episode 2: TikTok About To Go Dark / AI Update
The plan was to have an AI update with Tahnee Perry from A25 featuring a discussion about her toolkit (115 and counting!). But since this is the week (January 17 to be exact) that the U.S. Supreme Court ruled to uphold the U.S. ban on TikTok, we pivoted to also include Madi Rifkin, founder and CEO, Mount for her perspective. As a Gen Z entrepreneur with an "armyShow videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Season 3. E1 - The Hosts Make their Predictions for 2025
Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Season 2 - The Final Episode. 2024 in Review
The Experience This! team joined an Arival Pro Insiders Meetup for a discussion about Bruce's top 10 trends from 2024.Not predictions or forecasts, but what were the top trends with a look back at the top trends from prior years.For this show, we use a Zoom format with a few guests participating live and in real time. Enjoy!Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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S2, E 21 Meet Justin Buzzi
Rap, Going Viral, Mastering Content, Customer Retention, Franchising and more with Justin Buzzi, CEO and Founder of Get Up and Go Kayaking!Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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S2, Ep #20 Patricia Yates, CEO of Visit Britain/ Visit England
Patricia Yates, CEO of Visit Britain/ Visit England fills us in on her recent trip to China, Visit Britain's upcoming launch of the latest "Film Tourism" campaign "Starring Great Britain" and how DMO's should consider the challenges of regenerative tourismShow videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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S2 E.19. Erika De Santi of We Road
Erika De Santi of We Road, Co-Founder and Chief of People Experiences joins Lori and Bruce to discuss We Road's secret sauce behind the companies highly successful growth strategy. Learn about how they are building communities one trip at a time.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Show #48 - Andy Moss, Mindtrip
Join Christian and Bruce as we learn about Mindtrip, one of the hottest AI startups in travel. With a recent raise of $12M bringing their total funding so far to $20M, the group of 12 founders have experience from companies including Google, Apple, LinkedIn, ShopStyle, Roadster, Ariba. They're new to the travel industry and very confident they can duplicate their past successes. We have to admit, what they're working on has great potential and we love their approach of putting the traveler in the center of everything.They are specifically and definitely NOT a Trip Planner. Here's how they describe Mindtrip: "the most personalized way to discover, plan and organize any adventure — aound the world or in your own backyard."Add to that, it has built-in group chat which is a definite difference maker and automated travel organization software (like Tripit for example). This is a company to watch for sure, we had a great show with Andy.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Show #47 featuring The Godfather of Tours & Activities - Rod Cuthbert, founder, Viator
The god-father of tours and activities, Rod Cuthbert, joined Experience This! hosts Lori Timony, Bruce Rosard and Christian Watts on the most recent Experience This! Travel show. What a pleasure to share stories with "the man, the myth, the legend"! Rod shared his amazing founding story and how Viator was created as a spinoff from a failed Sabre Corporation project (good thing for Rod). He gave a lot of credit to Dominique Exmann who pioneered the rollout of Viator-branded, exclusive 'Skip the Line' access and VIP experiences at iconic sites including Musée du Louvre (Louvre Museum) Vatican City State Colosseum, Eiffel Tower and more that led to their leadership position in the market, and the acquisition by Tripadvisor (and compared that to what GetYourGuide and Klook are doing to catch up by raising almost $1B each! We discussed open marketplaces (like the current Viator) compared to curated sites like Civitatis and Headout. We talked about bootstrapping compared to seeking VC funding and Rod's really interesting comment about the value of having professional investors and the experience they bring. Of course he mentioned our mutual mentor and good friend, the late, great, Philip Wolf, founder of Phocuswright, one of the most innovative thought leaders on the intersection of travel and the internet from the early '90s, and the impact he sees with our creation of Arival. Fascinating show, thanks Rod!Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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S2 Episode 14 Dan Christian of Travel Trends Podcast talks Multi Day Tours
Dan Christian of Travel Trends Podcast joins Bruce, Christian and Lori to discuss the growth of the Multi Day Tour Market highlighting distribution, tech, funding, raises and more!Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Pete Comeau of Phocuswright joins us for a chat
Join Bruce and Lori as they sit down with Pete Comeau from Phocuswright to delve into PCW Barcelona, the future of Travel Tech investments, AI advancements, the Next Gen Traveler, and much more.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Show #42: The Experience Economy, It's About Time Well Spent
In this episode co-hosts Lori Timony and Bruce Rosard are joined by special guest Aransas Savas, Strategic Lead, Meaningful Motivation and Co-host of The Experience Strategy Podcast, as a leader of the Stone Mantel Team. An an Experience Strategist, Aransas helps companies ranging from Fortune 100 to startups integrate coaching principles into their employee and customer experiences, enabling them to have a greater impact on customers, employees, and companies by providing more value. We talk about the Experience Economy, what it means and how it relates to our world of in-destination experiences. One of the biggest takeaways is Stone Mantel's research (and others) that show that for people who are taking care of their basic needs (food, housing, health insurance, etc.), they put more value on their TIME than their MONEY. What does that mean for our industry and how do we all optimize people's time to ensure they consider their time with our company "Time Well Spent". This is a super important topic that we'll be discussing more here and at Arival, exploring how the in-destination experiences industry can learn from the broader Experience Economy experts, scholars and practitioners.Aransas brought up the interesting topic of customer journeys. We've all discussed our customer journeys, but are they ever right? How can they be if we don't know what "mode" our customer is in? This is such an important point. Listen to learn more!Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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What's up with Airbnb Experiences?
There's so much happening at Airbnb related to Experiences, some of it well known, and some of it still being discovered by our industry.The big news, of course, is that they are removing 5000 experiences from their platform. And the way they did it, sending emails to experience creators, giving them two weeks notice and just cancelling trips that are already booked taking place after June 30 has really rubbed most of us in the industry in the wrong way. But the fact is, there are a lot of other ways these experience creators can sell their tours and activities and one of our guests, Madi Rifkin, Founder and CEO, Mount represents a new kind of distribution partner connecting experience creators with vacation rental hosts. The other, bigger news, is Airbnb's announcement about Icons. Here's their announcement:Airbnb is introducing Icons, a new category of extraordinary experiences hosted by the greatest names in music, film, television, art, sports, and more. Icons let you step into worlds you’ve only ever dreamed of. Drift off in the Up house. Spend the night in the Ferrari Museum. Hang out with Kevin Hart. Today, we’re unveiling the first 11 Icons on Airbnb, with new experiences dropping around the world throughout the year.“Icons take you inside worlds that only existed in your imagination—until now,” said Brian Chesky, Airbnb co-founder and CEO. “As life becomes increasingly digital, we’re focused on bringing more magic into the real world. With Icons, we’ve created the most extraordinary experiences on Earth.”Interestingly, most of the Icons will be available for free and the rest will go for less than $100 per guest, said Airbnb. Airbnb plans to make 4,000 tickets to these Icons available in 2024. Listen to the show to hear why they're doing this, but in short, its all about collecting user data and building the "Solar System" that is part of Airbnb's go forward strategy.Their new Group Functionality is similar. They want to start collecting user data from everyone in the booking, not just the person making the booking. Sound familiar?Enjoy the show!Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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New Growth Strategies featuring Sarah Dines, Chief Commercial Officer, Viator
Viator sells more experiences than anyone in the world, by a wide margin.And they want to ensure they stay in the lead by continuing to focus on their top of the funnel and user acquisition strategies. At the same time, they want to rely less on Google. Social commerce is in its infancy, but it's going to come soon and it's going to be huge. Social channels and video and platforms like TikTok, Instagram, YouTube and Pinterest are getting closer to being one click away from a booking and Sarah is working to ensure that those bookings end up on Viator.Once again, our conversation on Experience This! was fascinating!Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Experience This! Show #39, Season 2, Show #9: The Future of Search
Experience This! Show #39 is one of our best yet. Today I heard three phrases I haven't heard before:SGE: Google Search Generative Experience (SGE) is a new approach to search results. It's an experimental search experience that uses generative artificial intelligence (AI) to provide users with quick and clear overviews of search topics—without having to click on individual webpagesSTS: Strategic Text Sequences. OK, what?Harvard researchers introduce Strategic Text Sequences (STS) to influence LLM-driven search, especially in e-commerce. STS strategically inserts token sequences into product information, boosting visibility and rankings. The framework around STS leverages the Greedy Coordinate Gradient (GCG) algorithm for optimization.And my favorite from our guest Janette Roush, EVP Marketing and Digital, NYC Tourism + Conventions:"The Shitification of the Internet"Our other guest, Brennen Bliss, Principal, Propellic, shared his deep knowledge on what's going on here as search is going through dramatic changes, right here, right now. Some references if you're interested in this topic (and since you follow Experience This!, you likely are):Janette's recent post on LinkedIn: "I'm hearing rumors that vendors are starting to sell destinations on a service to influence how the destination appears in outputs generated by LLMs - which sends my BS detector through the roof...." https://www.linkedin.com/feed/update/urn:li:activity:7187875476504293377/Christian Watts writes in Phocuswire about Gemini, Google Travel and the Threat to OTAs: https://www.phocuswire.com/gemini-google-travel-threat-to-online-travel-agenciesTwo part story from Mario Gavira, Vice President of Growth and Brand at kiwi.com, "Preparing Travel for the Future of AI Search"https://www.phocuswire.com/travel-marketing-ai-in-searchhttps://www.phocuswire.com/travel-industry-ai-searchShow videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Building Women Entrepreneurs in the Travel and Tourism Industry
Meet Iris Serbanescu, owner of Wmns Work a Tourism Business Accelerator Program for Women and Non-binary early stage entrepreneurs. Meet Megan Kennedy, founder of Good Trip Adventures and past participant in Wmns Work. Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Season 2, Show 5: Distribution and Trade Shows
The plan was to talk about distribution for the in-destination experiences sector. What's new, what hasn't changed. But the conversation started with discussions of trade shows and again, what's new and what hasn't changed. There were definitely some different points of view, surprise, surprise and our featured guest Peter Muttitt held his own with co-hosts Lori Timony, Christian Watts and Bruce Rosard.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Season 2, Show 4: Innovation (or lack of) in the Travel Industry
Meredith Rangel of Bookable Tourism joins us to discuss innovation in the Travel Industry. Is the industry lagging behind. Are some sectors ahead of others? Is the market too fragmented to create the right conditions for innovation?Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Season 2, Show 6: Weekend Update!
Joined by Stephen Oddo from Walks (subsidiary of Hornblower Group), we discuss the latest updates with the Hornblower Chapter 11, the shake-up at the top of Rezdy & the Fareharbor connection, and rumors from Tripadvisor / Viator. This is a show not to be missed.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Season 2, Show #3: Christian's Top 6 Gen AI Topics entering "Year 2"
Who knows more than Gen AI for Experiences than our co-host Christian Watts? We say "nobody"!This show covers Christian's Year One overview and his prediction of what the top 6 topics for Gen AI will be for experiences as we enter "Year 2" of Gen AI.Here's a source for writing prompts that we mentioned on the show:beta.openai.comShow videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Season 2, Show #2 - A Mini Masterclass in Brand Marketing with Catherine Warrilow
If you are looking for a mini masterclass in Brand Marketing, you have come to the right place. Catherine Warrilow, Director of Brand Strategy for The Plot, joins Bruce Rosard and Lori Timony in an "all you need to know about Brand Marketing in 45 minutes" discussion. This show is especially important for those smaller businesses that are unsure how to think about their brand and why they should. Follow that with actionable advice that Catherine freely provides.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Season 2, Show #1: Bruce's Top Ten Trends
Bruce's annual review of top trends for in-destination experiences with critiques from co-hosts Christian Watts and Lori Timony.Bruce's list includes the most important things for the in-destination experiences industry to be paying attention to. Here's an article Bruce wrote on these top trends going into 2024. Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Show #30 - AI in Experiences, AI tour guides OR Human Tour guides. OR a hybrid approach.
AI tour guides vs human tour guides.Obviously, AI tour guides have more information and facts. Clearly, AI tour guides can create better stories, as long as you don't need them to be true.I'd still bet on the human though.But there's a hybrid approach, where the AI (in this case a character - Miss Moneypenny) enhances a currently operating experience.Is this the way forward?Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Meet Claus Raasted, the founder of The College of Extraordinary Experiences
Uncover extraordinary experiences with Claus Raasted, founder of the College of Extraordinary Experiences! Explore immersive learning, bringing people together organically, radical innovation, and the future of the experiences industry.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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What's next in the world of experiences and what is an experience anyway?
Christian, Bruce and Lori discuss the current and future state of experiences. What's a pop up experience and what about sports, dining, concerts? Are consumers still just buying the traditional products or is there a whole new world out there?Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Show #26 - Focus on Startups
Christian, Bruce and special guest Tony Carne discuss a wide variety of topics including multi-city experience companies, wellness, passion travel, using AI for trip planning (yes again) and using AI as a tour guide. Startups and recent investments featured include Staples putting travel agents in their stores (what?), Boddy, Modern Adventures, Tailbox, Travelshift.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Show #25 - Trip Planners - Chances of Success?
Listen in as Lewis Krell (formerly of U Trip a Trip Planner start up now in the graveyard), Jeff Kischuk (of Tripian an up and coming start up), Bruce Rosard, Christian Watts and Lori Timony discuss the future of Trip Planners. Will we ever see one succeed?Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Show #24 - The Experience Economy
There are very few investors who focus exclusively on the Experience Economy.Michael Zeisser, Principal, FMZ Ventures, is one of the most prolific and he joined us for a fascinating conversation on his perspective.Michael's background includes the McKinsey ecommerce practice, working as a senior executive at Liberty Media, at the time the controlling shareholders of IAC including Expedia and TripAdvisor, then went to work at for Jack Ma at Alibaba where he lead international investments.He now runs a solo venture fund and is an investor and/or board member at companies including GetYourGuide, Fever, Bla Bla Car, Atlas Obscura, Easol and Reddit.Michael discusses his theory about the Experiences Economy being the next economic sector after the information age and how travel is an important element at the top of the pyramid of Maslow's Hierarchy of Needs.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Show #23 - Breaking News! Rezdy and Checkront Merge
A major deal was just announced, with two of the leading reservation technology companies in the world merging. Rezdy, based in Sydney Australia and Checkfront, based in Victoria Island Canada power 1000's of operators around the world. Rezdy also provides connectivity to 1000's more operators with the Rezdy Channel Manager.Co-hosts Lori Timony, Christian Watts and Bruce Rosard are joined by Stephen Joyce, VP Content, Arival and original OG of Restech for the In-Destinations Experiences industry as co-founder and former CEO of Rezgo.There will be a lot more to come on the pros and cons of this deal for the industry, distributors and operators. Experience This! will for sure continue to watch this story.What does this mean for our industry?What does this mean for operators Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Show #21 - GetYouGuide raises another $194m - opinions from the industry
A timely discussion with a variety of opinions. Many opinions. Lots of problems, not so many solutions.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Show #20 - Niche OTAs
OTAs are the fastest growing distribution channel for the Experiences Industry. And there are a lot of mixed feelings out there in operator land. In this session we focus on Niche OTAs. Niche OTAs focus on a region, on an activity type, or in the case of our guest Melanie White from Virgin Experience Gifts, a different type of distribution - gifting.This is a really interesting show that we encourage all operators to listen to and come up with ideas for new distribution channels.Arival wrote an article on niche operators with lots of great info, available hereShow videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Show #19 - Dynamic and Variable Pricing - What's the Difference
Pricing, variable pricing, dynamic pricing - which one is right for you? What's the difference between variable and dynamic pricing?We are joined by two experts with strong opinions discussing how the experiences industry has a lot to learn from hotels and airlines. But will the infrastructure support advanced pricing?Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Show #18 - Women in Travel Tech (part 2)
Once again, Experience This! features two women who have advanced into the C Suite of travel tech. Susan DeBottis, Chief Growth Officer, Rezdy and Cady Wolf, industry veteran from Travelocity, Switchfly and Sojern and now founder and CEO of consulting firm A23 Advisors and Founder WiTT (Women in Travel Tech) join the Experience This! hosts to continue the discussion focused on womentin travel tech, especially focused on the Experiences sector.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Show #17 - News of the Day
It was pretty big news last week when Airbnb Experiences announced they were putting a pause on adding new experiences on the platform, including for existing experience hosts.Given that Airbnb has had such a big impact on the In-Destination Experiences Industry, there's a lot of talk about what comes next. In 2016 when Airbnb launched Airbnb Experiences that was the beginning of usage of the word Experiences in place of what the industry was then known as, "tours and activities". While the impact has been huge, the sales volume has not. That's the main topic of show #17.Plus we discuss the demise of Heygo, a virtual travel company that raised $20M in VC funds in February 2022.Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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Show #16 - The New Funnel for Experiences - Content Creators
You're an Experience Creator, you get business with direct bookings and through distribution. Now there's a third funnel that is going to grow exponentially and be relatively low cost. Content Creators, also known as influencers have new platforms to work on to make your job as an Experience Creator easier to figure out who to work with, how to work with them, and what bookings they deliver. This show features two of those platforms, Sally Bunnell, founder and CEO, NaviSavi and Ryan McElroy, co-founder and CCO, Jerne. Lots to learn on this show!Show videos are posted on YouTube, subscribe and Like!Comments and discussions on the Experience This! LinkedIn Page (Follow us and Discuss!)Podcasts available wherever you get your podcasts:Spotify, Apple, etc. - Subscribe and rate the shows.
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ABOUT THIS SHOW
Produced and hosted by three travel industry veterans, Experience This! is a weekly show focused on In-Destination Experiences and how tech and trends are impacting this $280B segment of the world's largest industry (travel and tourism). Part podcast, part YouTube, part LinkedIn, Experience This! is designed for everyone in the sector including small one woman bands up to the largest attractions in the world and the tech, distribution and services companies that make up the industry ecosystem. Featuring Lori Timony, Go City, Christian Watts, Magpie and Bruce Rosard, Arival. Marketing provided by Von Mack Agency
HOSTED BY
Bruce Rosard, Lori Timony, Christian Watts
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