PODCAST · leisure
Farmers to Florists
by Liz Fiedler Mergen
Welcome to Farmers to Florists, the podcast helping flower farmers, florists, and local flower businesses build a stronger, more sustainable floral industry from seed to centerpiece. Hosted by Dr. Liz Fiedler Mergen of Sunny Mary Meadow, this show is designed to make local flowers easier to grow, easier to design with, and easier to sell. Each episode covers practical topics like crop planning, floral recipe building, wholesale flower sales, local flower sourcing, seasonal design, flower farming systems, inventory management, pricing, and burnout prevention. Whether you are a flower farmer, wedding florist, retail florist, or a business owner who believes in the power of locally grown flowers, this podcast offers actionable strategies, real-world insight, and data-driven tools to help your floral business thrive. If you want to grow smarter, streamline your systems, strengthen farmer-florist relationships, and build a more profitable floral business, Farmers to Florists is your go-t
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Farmer vs Florist Pricing: What Customers Don’t Understand
Use code PODCAST at checkout for 30% off! https://www.farmerstoflorists.com/TakeawaysThe difference between farmer pricing and florist pricing comes down to labor, design, and customization.Competing on price leads to undervaluing your work and eventual burnout.Clear communication helps customers understand and respect pricing.Summary of the Episode In this episode of Farmers to Florists, Dr. Liz breaks down one of the most misunderstood aspects of the floral industry: pricing. She explains why a $30 bouquet can quickly become a $60 arrangement and how the shift from farmer to florist introduces additional layers of labor, design, and risk. This episode offers practical language for communicating value to customers while reinforcing the importance of sustainable pricing strategies.Key Topics Covered:Farmer vs florist pricing differencesWhat goes into custom floral designHow to explain pricing without defensivenessThe risks of underpricing your workBuilding a sustainable and profitable floral businesshttps://www.farmerstoflorists.com/
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ABOUT THIS SHOW
Welcome to Farmers to Florists, the podcast helping flower farmers, florists, and local flower businesses build a stronger, more sustainable floral industry from seed to centerpiece. Hosted by Dr. Liz Fiedler Mergen of Sunny Mary Meadow, this show is designed to make local flowers easier to grow, easier to design with, and easier to sell. Each episode covers practical topics like crop planning, floral recipe building, wholesale flower sales, local flower sourcing, seasonal design, flower farming systems, inventory management, pricing, and burnout prevention. Whether you are a flower farmer, wedding florist, retail florist, or a business owner who believes in the power of locally grown flowers, this podcast offers actionable strategies, real-world insight, and data-driven tools to help your floral business thrive. If you want to grow smarter, streamline your systems, strengthen farmer-florist relationships, and build a more profitable floral business, Farmers to Florists is your go-t
HOSTED BY
Liz Fiedler Mergen
CATEGORIES
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Frequently Asked Questions
How many episodes does Farmers to Florists have?
Farmers to Florists currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Farmers to Florists about?
Welcome to Farmers to Florists, the podcast helping flower farmers, florists, and local flower businesses build a stronger, more sustainable floral industry from seed to centerpiece. Hosted by Dr. Liz Fiedler Mergen of Sunny Mary Meadow, this show is designed to make local flowers easier to grow,...
How often does Farmers to Florists release new episodes?
Farmers to Florists has 1 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Farmers to Florists?
You can listen to Farmers to Florists on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Farmers to Florists?
Farmers to Florists is created and hosted by Liz Fiedler Mergen.
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