PODCAST · business
Financial Planner Search
by Gregory Wilnau
Finding a financial advisor is easy. Finding the right one is hard.Most advisors look the same on paper — credentials, services, a polished website. But what you actually need to know is how they think, how they treat people, and whether you'd even enjoy working with them.That's what Financial Planner Search is for.Each episode, we sit down with an independent financial advisor for an honest, in-depth conversation. No sales pitch. No jargon. Just a real look at who they are, how they work, and who they're best suited to help. By the end, you'll know what they’re all about.Whether you're approaching retirement and looking for a fiduciary for the first time, thinking about leaving your current advisor, or simply want to make a smarter hiring decision — this show gives you the inside access you need.
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18
Collaborative Planning & Diverse Wealth with Marguerita Cheng | Financial Planner Search
In this episode of Financial Planner Search, Marguerita (Rita) Cheng, CEO of Blue Ocean Global Wealth, explains why her practice always leads with financial planning before discussing asset management. Based in Gaithersburg, Maryland, Rita specializes in helping overwhelmed executives, CFOs, and diverse families navigate complex life transitions with a collaborative and supportive approach. She discusses her firm’s unique ability to serve younger, culturally diverse, and multiracial clients, often using a flat-fee model to ensure planning is accessible even before significant assets are moved. Rita also highlights her specialized work as a Certified Divorce Financial Analyst (CDFA), focusing on helping individuals thrive through "silver" or "gray" divorce.TakeawaysFinancial Planning First: Why understanding the personal situation is more important than managing the portfolio.Supportive Onboarding: Moving from "information" to "actionable advice" through a structured, low-stress discovery process.Chapters00:00 Introduction and Blue Ocean Global Wealth Overview02:04 Navigating Life Transitions and Psychographics04:51 Serving Younger and Culturally Diverse Clients07:00 The Value of Flat Fee Financial Planning08:40 Connecting Through Community and Centers of Influence10:43 Personalizing the Process: Core vs. Lifestyle Expenses14:03 Specialization: Supporting Clients Through Gray Divorce15:52 Thorough Execution and Attention to Detail17:45 Onboarding and Ongoing Relationship Cadence23:57 Professional Development and Collaboration25:34 Redefining Retirement as a New BeginningYou can find them at: https://www.blueoceanglobalwealth.com/If you are a financial advisor looking to grow your business you can find out more about Wilnau Design at https://www.wilnaudesign.com/#financialplanning #finance #financialplannersearch #diverserepresentation #flatfee #divorceplanning
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17
Exit Planning & Financial Autonomy for Entrepreneurs with Chris Clepp | Financial Planner Search
In this episode of Financial Planner Search, Chris Clepp, founder of Building Towards Wealth, shares his journey from entering the insurance industry on September 11, 2001, to managing a specialized wealth practice for Gen X and Gen Y business owners. Chris focuses on helping high-speed entrepreneurs decrease their "mental load" so they can focus on their highest and best use being a great parent, spouse, and founder. He discusses the critical need for proactive exit planning, the pitfalls of last-minute liquidity events, and why he prefers the concept of "autonomy" over "retirement". Chris outlines his values-first onboarding process, which involves a deep dive into a client's "end in mind" to ensure their money serves as a servant rather than a master.TakeawaysDecreasing Mental Load: Delegating the "what ifs" to a professional so founders can focus on their business and family.Autonomy Over Retirement: Creating a financial engine that allows for flexibility and contentment rather than just stopping work.Chapters00:00 Introduction and Specializing in Gen X & Y Business Owners01:11 Inspiration: Lessons from 9/11 and the 2008 Financial Crisis04:36 Client Triggers: Liquidity Events and Business Transitions08:50 Key Questions: Taxes, Valuation, and Exit Timing13:00 Values & Approach: Choosing Autonomy and Contentment17:07 Vision for the Future and Generational Planning20:51 Behind the Scenes: Coordinated Strategy and Cadence22:35 Process: 90-Day Values Discovery and Long-Term Roadmap26:47 Guidance and Next StepsYou can find them at: https://buildingtowardswealth.com/If you are a financial advisor looking to grow your business, you can find out more about Wilnau Design at https://www.wilnaudesign.com/#financialplanning #finance #financialplannersearch #exitplanning #entrepreneurship #GenX #GenY
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16
Comprehensive Planning & Legacy Building with Brandon Kennedy | Financial Planner Search
In this episode of Financial Planner Search, Brandon Kennedy, founder and president of Kennedy Financial Group, shares his heart for helping retirees and pre-retirees transition into their next chapter with purpose and comfort. Drawing from his roots just outside Detroit, Brandon discusses his specialized work with the "Millionaire Next Door" humble, hardworking individuals in the automotive industry who have built "accidental wealth" through decades of consistency.Brandon details his Guided Retirement Roadmap, a four-pillar process that covers retirement income mapping, investment alignment using a "bucket" approach, tax optimization for RMDs and Medicare, and legacy safeguarding. He challenges listeners to shift their perspective on wealth, encouraging them to enjoy the fruits of their labor, like flying first class, and to focus on "changing their family tree" by helping the next generation now rather than later.TakeawaysThe Guided Retirement Roadmap: A structured four-pillar approach to income, investments, taxes, and legacy.Changing the Family Tree: Moving beyond accumulation to impactful, multi-generational legacy planning.Chapters00:00 Introduction to Kennedy Financial Group03:16 Serving the "Millionaire Next Door" in the Automotive Industry06:29 Values & The "Am I Going to Be Okay?" Conversation10:36 Defining Financial Success & The "First Class" Mindset12:40 Vision for the Future: Personal Service at Scale20:37 Mentors & Transitioning from Advisor to Business Leader23:38 The Guided Retirement Roadmap: Process & Strategy30:22 The "Sounding Board Session" & How to StartYou can find them at: https://kennedyfg.com/If you are a financial advisor looking to grow your business, you can find out more about Wilnau Design at https://www.wilnaudesign.com/#financialplanning #finance #financialplannersearch #retirementplanning #MillionaireNext Door #wealthmanagement
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15
Remote Advising & Value-Driven Planning with Jonathan Bednar | Financial Planner Search
In this episode of Financial Planner Search, financial advisor Jonathan Bednar discusses the evolution of his practice and the art of building deep, trust-based relationships in a digital-first world. Jonathan shares his insights on scaling a remote financial practice while ensuring that core values and client "dreams" remain at the center of every conversation. He outlines a transparent financial planning process designed to address the unique questions of today’s clients, emphasizing that a successful plan is built on commitment and shared values rather than just market returns.TakeawaysScaling Remote Financial AdvisingIntegrating Core Values and Dreams into PlanningChapters00:00 Introduction and Practice Overview10:53 Addressing Evolving Client Needs and Questions21:07 Commitment to Clients and Value-Based Planning28:00 The Financial Planning Process WalkthroughYou can find them at: http://paradigmwp.comIf you are a financial advisor looking to grow your business you can find out more about Wilnau Design at https://www.wilnaudesign.com/#financialplanning #finance #financialplannersearch #remoteadvising #wealthmanagement #jonathanbednar
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14
Transparency & Life Transitions with Diane Pearson | Financial Planner Search
In this episode of Financial Planner Search, Diane Pearson, a Certified Financial Planner, discusses her evolution in the financial industry and her advocacy for the flat-fee planning model. She emphasizes the vital role of client education and fiduciary responsibility, moving beyond traditional management to provide authentic support during major life transitions. Diane’s approach is rooted in understanding clients as individuals—addressing their unique fears and goals to build a foundation of trust. She shares her vision for practice growth, the importance of succession planning, and why delivering clear, transparent value is the future of wealth management.TakeawaysFlat Fee Planning: Why transparent pricing models are redefining client trust.Support Through Transition: The importance of guiding clients through the emotional and financial complexity of life changes.Chapters00:00 Introduction and Career Journey06:02 Guiding Clients Through Life Transitions12:58 Client Acquisition and Understanding Clients as IndividualsYou can find them at: http://www.pearsonfinancialplanning.com/If you are a financial advisor looking to grow your business you can find out more about Wilnau Design at https://www.wilnaudesign.com/#financialplanning #finance #financialplannersearch #flatfeeplanning #fiduciary #lifetransitions
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13
Individual Impact & Long-Term Partnerships with Joseph Yoon | Financial Planner Search
In this episode of Financial Planner Search, Joseph Yoon shares his journey through the financial planning industry and his evolution toward a practice centered on individual impact. Joseph discusses his philosophy of building deep, long-term relationships that go beyond simple asset management to become true financial partnerships. He offers a specialized look into mid-career financial planning, addressing the unique needs and questions of clients during their most critical earning years. Joseph also highlights the importance of professional certifications and experience in providing high-level guidance, detailing an onboarding process designed to foster trust and ensure ongoing engagement.TakeawaysFocused Individual ImpactBuilding Life-Long Financial PartnershipsChapters00:00 Introduction and Practice Background07:22 Defining Client Types and the Financial Partnership14:25 The Strategy Behind Mid-Career Financial Planning27:38 The Value of Professional Certifications and ExperienceYou can find them at: https://www.qmadvisors.com/If you are a financial advisor looking to grow your business you can find out more about Wilnau Design at https://www.wilnaudesign.com/#financialplanning #finance #financialplannersearch #wealthmanagement #midcareerplanning #financialpartnership
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12
Navigating Federal Retirement & Holistic Planning with Josh Strange | Financial Planner Search
In this episode of Financial Planner Search, Josh Strange, a Certified Financial Planner, discusses his firm’s specialized focus on helping government employees, retirees, and contractors navigate the complexities of their unique benefits. Josh emphasizes that true wealth management is holistic, requiring a deep understanding of a client's values and a significant mindset shift when transitioning from saving to spending in retirement. He introduces his firm's NGPS process, a framework designed to provide tailored recommendations that align with each client's specific life goals. Josh also explores the nuances of the boutique firm experience and the delicate balance between guiding and pushing clients toward their best financial decisions.TakeawaysHolistic Planning for Government EmployeesThe Mindset Shift: From Accumulation to DecumulationChapters00:00 Specializing in Government Employees, Retirees, and Contractors04:57 Getting to Know Clients Deeply14:06 Working with a Larger Firm vs. a Boutique Firm26:07 Persuading vs. Pushing Clients: The Advisor’s RoleYou can find them at: https://goodlifefinancialnova.com/If you are a financial advisor looking to grow your business you can find out more about Wilnau Design at https://www.wilnaudesign.com/#financialplanning #finance #financialplannersearch #federalretirement #holisticplanning #JoshStrange
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11
Local Wealth Management & Strategic Legacy Planning with Matthew Benson | Financial Planner Search
In this episode of Financial Planner Search, Matthew Benson, owner of Sonmore Financial, joins us to discuss his unique approach to wealth management and the value of a localized, boutique experience. Matt shares insights into the specific struggles modern clients face—including the psychological shift from saving to spending in retirement.The conversation dives deep into the "behind-the-scenes" work of tax optimization and charitable giving, highlighting why a personalized onboarding process is critical for long-term success. Whether you are navigating legacy planning or wondering how a boutique firm differs from a large institution, Matt’s focus on community-driven service provides a roadmap for a more intentional financial future.TakeawaysThe Boutique Advantage: Why localized focus and personalized service outperform "big-box" firms.Psychology of Spending: Helping clients transition from a lifetime of saving to enjoying their wealth and building a legacy.Tax & Charitable Optimization: Strategic ways to align your giving with your financial goals.Chapters00:00 Introduction and Firm Overview05:59 Client Fit and Investment Strategy11:55 Service Differences: Boutique vs. Large Firm18:00 Client Engagement and Onboarding ProcessYou can find them at: http://sonmorefinancial.comIf you are a financial advisor looking to grow your business, you can find out more about Wilnau Design at https://www.wilnaudesign.com/#financialplanning #finance #financialplannersearch #wealthmanagement #taxplanning
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10
Comprehensive Planning & Client Partnership with Lyle & Andrew Rosman | Financial Planner Search
In this episode of Financial Planner Search, Lyle and Andrew Rosman of OnePoint BFG East Bay discuss their client-centric approach to comprehensive financial planning. They emphasize the importance of building a true partnership with clients, moving beyond simple asset management to provide a holistic experience that integrates tax management, investment strategies, and estate planning. Lyle and Andrew share insights into their unique dynamic as brothers and how their tech-forward process ensures a seamless, personalized journey for the families they serve.TakeawaysComprehensive Financial PlanningClient-Centric Partnership ApproachChapters00:00 Introduction and Firm Overview05:35 Handling Investment Opportunities11:47 Handling Investment Opportunities - Part 216:47 Client Onboarding Process24:15 Behind-the-Scenes Client Support32:38 Tech-Forward Client ExperienceYou can find them at: https://retirebetterli.com/If you are a financial advisor looking to grow your business you can find out more about Wilnau Design at https://www.wilnaudesign.com/#financialplanning #finance #financialplannersearch #wealthmanagement #onepoint
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9
The Heart of Financial Advice with Travis & Liana Poodiack | Financial Planner Search
In this episode of Financial Planner Search, Travis and Liana Poodiack of Birch Financial Group share their unique perspective as a mother-son financial advisor team. They dive deep into their client-centric approach, emphasizing that financial planning is as much about emotional support and personalized care as it is about the numbers. Travis and Liana discuss the importance of finding the right "client fit," building multi-generational relationships, and navigating major life events with empathy. If you’ve ever wondered how a boutique firm provides a higher level of personalized research and understanding, this episode is for you.TakeawaysPersonalized Care and Emotional SupportThe Importance of Client Fit and Long-Term RelationshipsChapters00:00 The Birth of a Financial Firm08:44 Navigating Life Events16:46 Client Diversity and Fit24:05 Client-Centric Research and Understanding32:26 Engaging with Birch Financial GroupYou can find them at: https://birchfinancialgroup.com/If you are a financial advisor looking to grow your business you can find out more about Wilnau Design at https://www.wilnaudesign.com/#financialplanning #finance #financialplannersearch #wealthmanagement #birchfinancial
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8
The Boutique Advantage: Managing Fear and Trust with Allen Harris | Financial Planner Search
In this episode of Financial Planner Search, Allen Harris, owner of Berkshire Money Management, discusses the vital role of empathy and psychology in wealth management. Allen shares insights on how boutique firms offer unique advantages by prioritizing deep, personal relationships over volume. He dives into his strategies for helping clients overcome financial fear, the importance of a rigorous onboarding process, and why patience is the ultimate tool for long-term investment success.TakeawaysNavigating the Psychology of Client FearThe Strategic Benefits of Boutique FirmsWhy Client "Fit" Matters More Than Firm SizeChapters00:00 Introduction and Specialization08:30 Overcoming Client Fear18:02 Boutique Firm Benefits24:09 Client Onboarding and Financial Planning33:24 Investment Patience and EncouragementYou can find them at: http://berkshiremm.comIf you are a financial advisor looking to grow your business, you can find out more about Wilnau Design at https://wilnaudesign.com/#financialplanning #finance #financialplannersearch #wealthmanagement #boutiqueadvisor
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7
The Human Side of Finance & Judgment-Free Zones with William Pitney | Financial Planner Search
In this episode, William Pitney, founder of Focus You, shares his deeply personal journey from tragedy to becoming a financial professional who prioritizes the human element of wealth. William discusses his philosophy of moving beyond spreadsheets to create a "judgment-free zone" where clients feel safe sharing their stories. He explains how understanding a client’s unique history allows for more tailored, effective recommendations and fosters higher levels of engagement. Whether you’re a client looking for a more empathetic approach or a professional looking to deepen your practice, William’s insights on professional development and the emotional weight of money are essential listening.TakeawaysUnderstanding the Human Side of MoneyCreating a Judgment-Free Client ExperienceChapters00:00 Introduction and Background08:49 Creating a Judgment-Free Zone18:34 Understanding Client Stories23:44 Getting to Know Clients as Individuals34:37 Professional Development and ResearchYou can find them at: http://focusyou.comIf you are a financial advisor looking to grow your business, you can find out more about Wilnau Design at https://www.wilnaudesign.com/#financialplanning #finance #financialplannersearch #wealthmanagement #behavioralfinance
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6
Behavioral Coaching & The Boutique Advantage with Ryan Wyatt | Financial Planner Search
In this episode of Financial Planner Search, Ryan Wyatt of Wyze Wealth Advisors, dives into his personal journey into the world of finance, a path inspired by his father and a lifelong passion for wealth management. Ryan shares why a client-centric approach is the heartbeat of his practice and explains how behavioral coaching is often the "missing link" in achieving long-term financial success.We explore the distinct advantages of working with a boutique firm versus a large institution, highlighting the proactive and highly personalized care that smaller firms can offer. Ryan also pulls back the curtain on his client onboarding process, demonstrating how a well-structured start leads to a more confident financial future.TakeawaysThe importance of a Client-Centric ApproachThe power of Behavioral Coaching in FinanceChapters00:00 The Journey to Financial Planning05:43 Client-Centric Approach14:25 Behavioral Coaching in Finance23:00 Boutique vs. Large Firms30:23 Client Onboarding ProcessYou can find them at: http://wyzewealthadvisors.comIf you are a financial advisor looking to grow your business, you can find out more about Wilnau Design at https://www.wilnaudesign.com/#financialplanning #finance #financialplannersearch #wealthmanagement #behavioralfinance
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5
Retirement Planning for Federal Law Enforcement with Anthony Bucci | Financial Planner Search
In this episode of Financial Planner Search, Anthony "Tony" Bucci, founder of Mission Point Plan, discusses his specialized approach to financial planning specifically tailored for federal law enforcement officers. Tony highlights the unique retirement landscape for federal employees, emphasizing the critical role of tax strategy and the high-touch, personalized attention offered by a boutique firm. He pulls back the curtain on the intensive behind-the-scenes work performed for clients and details a transparent onboarding process designed to set clear expectations and build confidence from day one. Tony encourages federal employees to seek out specialized expertise to navigate their complex benefits and secure a successful long-term retirement.TakeawaysSpecialization in Federal Law EnforcementNavigating Complex Federal Retirement BenefitsChapters00:00 Introduction and Specialization13:28 Financial Planning and Tax Considerations18:54 Boutique Firm vs. Larger Firm26:14 Client Onboarding and First Year Expectations33:44 Client Engagement and ApproachYou can find them at: http://www.missionpointplan.com/If you are a financial advisor looking to grow your business you can find out more about Wilnau Design at https://www.wilnaudesign.com/#financialplanning #finance #financialplannersearch #federalemployees #lawenforcement #retirementplanning
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4
Personalized Planning & Special Needs Advocacy with Tom Belding | Financial Planner Search
In this episode of Financial Planner Search, Tom Belding discusses his adaptive and personalized approach to financial planning and investment management. He emphasizes the importance of flexibility when serving clients from diverse industries, ensuring that every strategy is tailored to the individual’s unique background and goals. Tom delves into the critical nuances of Special Needs Financial Planning, highlighting the specialized support and empathy required for these families. Throughout the conversation, he shares his philosophy on client empowerment, advocating for a structured meeting cadence that fosters long-term perspective and steady progression toward financial independence.TakeawaysFlexible Financial Planning: Adapting wealth management strategies to meet the unique demands of diverse client backgrounds.Specialized Advocacy: Navigating the technical and emotional complexities of special needs financial planning.Empowered Engagement: Building client confidence through consistent communication and long-term strategic alignment.Chapters00:00 Introduction and Professional Background06:37 Understanding Client Profiles and Diverse Needs16:57 Navigating Special Needs Financial Planning22:09 Fostering Engagement and Long-Term Perspective27:14 Optimizing Meeting Cadence and Strategy Progression34:33 Conclusion and Next StepsYou can find them at: http://beldingfp.comIf you are a financial advisor looking to grow your business, you can find out more about Wilnau Design at https://www.wilnaudesign.com/#financialplanning #finance #financialplannersearch #specialneedsplanning #wealthmanagement
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Wealth Management & Client Relationships with Derek Pantele | Financial Planner Search
In this episode of Financial Planner Search, Derek Pantele, a wealth advisor and CEO of Affinity Financial, discusses his approach to wealth management and client relationships. He emphasizes the importance of understanding clients' values and goals, providing personalized support, and building deep, long-term relationships. Derek's process involves a 90-day sprint to strategy experience, focusing on foundational awareness, self-reflection, and strategy building. He encourages individuals to slow down, understand themselves, and take time for self-reflection when designing a financial plan.TakeawaysPersonalized Wealth ManagementBuilding Deep Client RelationshipsChapters00:00 Introduction to Affinity Financial06:24 Getting to Know Clients12:47 Boutique vs. Larger Firms22:26 Process and Strategy Building28:27 Guidance and Next StepsYou can find them at: https://affinity.financial/If you are a financial advisor looking to grow your business you can find out more about Wilnau Design at https://www.wilnaudesign.com/
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ABOUT THIS SHOW
Finding a financial advisor is easy. Finding the right one is hard.Most advisors look the same on paper — credentials, services, a polished website. But what you actually need to know is how they think, how they treat people, and whether you'd even enjoy working with them.That's what Financial Planner Search is for.Each episode, we sit down with an independent financial advisor for an honest, in-depth conversation. No sales pitch. No jargon. Just a real look at who they are, how they work, and who they're best suited to help. By the end, you'll know what they’re all about.Whether you're approaching retirement and looking for a fiduciary for the first time, thinking about leaving your current advisor, or simply want to make a smarter hiring decision — this show gives you the inside access you need.
HOSTED BY
Gregory Wilnau
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