Find The Apex - Car Culture Discussions with Christophe Wakefield

This conversation explores the transformation of mobility into cars and then their evolution from personalized vehicles with massive cultural significance as social and political statements, to a less engaged society today. Matt Anderson dives into the Henry Ford Museum's leading approach to bringing car culture to life with scholarly exhibitions and among the best archives and collections in the world.Follow along for my conversation with Matt Anderson, the Curator of Transportation at the Henry Ford Museum.

In this part of the interview, we dive into the marketer's role in shaping Car Culture, with Saad Chehab, someone who has seen all sides of the automotive consumer. Mr. Chehab shares insights on the impact of car design on identity and society, and the emotional attraction in car marketing. The conversation explores the practical considerations that influence car choices, the way marketers can profile consumers and tailor messages to them, and the significant impact marketing campaigns have in shaping car culture.

The conversation with Saad Chehab delves into the fascinating world of car culture, identity, and marketing. In this first part, he explores the allure of cars and their impact on identity, and the evolution of car design from classic Alfas to new Kia EVs.

Dive into the world of automotive design with Ralph Gilles, Chief Design Officer at Stellantis. Discover his journey through the creation of iconic vehicles, from the Chrysler 300, to Rams, Minivans, and of course, the legendary 5th Gen Viper. Mr. Gilles shares invaluable insights on the evolution of car technology, the strategic importance of halo projects, and the relationship between racing and road cars. He champions the power of passion and collaboration, and credits genuine communication and a deep appreciation for diverse perspectives as the cornerstones of his success. Mr. Gilles explains how his fervent passion for racing and performance permeates every design, offering an exclusive look into the delicate balance of creativity, ingenuity, and pragmatism required to bring cars like the Viper to life.

Have you ever wondered how the V10 beast known as the Dodge Viper came to be? Learn the surprising connection between the Viper, the Mercedes SLS and the Chevrolet Corvette in this behind-the-scenes discussion with the Chief Engineer of the last gen Viper, who was there at the beginning of the Viper story as well. He also has excellent advice for kart and car racers looking into careers in the automotive industry, from his Engineering path, to the business and marketing path of Bob Lutz. Hear about the father of the Viper, Roy Schoberg, the person who restarted the Viper, Ralph Gilles, and the interesting rivalry with Corvette from one of my early mentors in racing, Graham Henckel.