PODCAST · business
Freedom Formula Podcast
by Shane Da Costa
Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same.In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom.Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you.You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like.If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook.Because freedom is a choice.
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46
This Is How Any Australian Business Can Get More Sales (Without Being Sleazy)
✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Ryan Tuckwood he went from being ranked 21st out of 21 people in a call center sales team, and contemplating a flight back to UK, to becoming the first entrepreneur in Australian Shark Tank history to secure investment from all three sharks. Now he's trained 31,500 people across 32 countries, his clients have closed over $1 billion in sales, and he was the only Australian selected from 40 global entrepreneurs to spend five days on Necker Island with Richard Branson. On today's episode we discussed: • Why your job isn't to make a sale - it's to find out IF a sale needs to be made • Selling with integrity means pushing someone away when they don't need your service (even last day of the quarter) • How sales became a learnable process when he realized it was just like engineering • The words BEFORE the words determine if people actually hear what you're saying If you think you're "not a natural" at sales - this shows how an introvert engineer became Australia's most recognized ethical sales coach. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Ryan on: https://www.instagram.com/ryantuckwoodofficial/-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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45
How This Australian Mum Left A $250K Corporate Career & Replaced It Working From Home
✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Sophie started a business coaching company helping women escape corporate. April 2021 - didn't make a single dollar, had $20K in ad spend going out. Three months later - first $100K month. Now runs the Wealthy Mastermind (7 years running) with team across America, Philippines, Thailand, Australia. On today's episode we discussed: • Identity shift first, action second - why people invest in mentors but don't take action (cornerstone of her new book) • Be-Do-Have framework - most people want to "have it" first, then they'll "do" - backwards • The quiet decision that changes everything - not loud, deeply rooted in who you become • 100% responsibility - "everything starts with me, so it's my fault, let's move on" • Why Disney damaged women - waiting to be rescued instead of rescuing themselves • How to monetize your skills without quitting your job - start building while still employed If you're in corporate feeling suffocated and want to build something of your own - this shows the exact identity shift required. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Sophie on: https://www.instagram.com/sophie.musumeci/ -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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44
Why This Australian Mum Sold EVERYTHING And Moved Her Family To A Greek Island
✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Genine Howard was getting crushed by Australia's financial squeeze - 47% tax rate, two cross-collateralized mortgages trapping her in, surprise $50K tax bill, $7 lettuce… But then, she took the leap and sold everything; left with her husband and two kids carrying only backpacks, and escaped to a Greek island. Tax rate now 0.5%. Total freedom. On today's episode we discussed: The Australian squeeze - tax, mortgages, cost of living all tightening until something breaks "Logistics are figureoutable" Why overthinking the ‘how’ keeps you stuck instead of just deciding 47% to 0.5% tax Setting up in Indonesia, becoming non-tax resident, keeping what you earn Living from joy vs fear - why most Australians operate from "what I can't do" instead of "what's possible" If you're an entrepreneur feeling squeezed by Australia's taxes and regulations - this episode shows the exact path out. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Genine on: https://www.instagram.com/iam.geninehoward? -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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43
How This Founder Who Was Banned From Every Ad Platform Still Built A $1M Brand
✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Viv Conway built a multi-million dollar s*x toy brand helping women unlock bedroom confidence. Started with activewear at university in 2014, grew Instagram organically, turned that into a social media agency, then launched Girls Get Off. Bank denied her an account - she crossed out "confidential" on the denial letter, sent it to journalists, got five news articles and the BNZ CEO personally messaging her. Now that's PR strategy. On today's episode we discussed: • The "you're not special" mindset shift - why she stopped comparing herself to others who seemed to have it easier • Turning setbacks into attention - how bank rejections and business challenges became organic marketing opportunities • Building community in a taboo space - why relatability and validation matter more than competing on price • E-commerce framework: awareness → web traffic → conversion, leveraging other people's traffic (ads, influencers, partnerships) • Zig when others zag - copying successful brands keeps you invisible If you're building an e-commerce brand and want to understand community, differentiation, and turning chaos into opportunity - this shows how. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Viv on: https://www.instagram.com/vivconway_/ -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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42
This Is The Real Reason Your Life Hasn’t Changed Yet
✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa:https://freedomacademy.com.au/masterclass-fdr————————————Ben Handler built Australia's first buyer's agency when no one knew what a buyer's agent was. He saw an opportunity in California - 84% of Americans use buyer's agents, zero Australians did. He brought it back, grew to 75 staff across Australia, then exited after nine years. But the grind left him empty. On today's episode we discussed:• Why he shifted from service-based business to online education after meeting Sam Ovens• The information vs transformation trap - why most people stay stuck collecting more data instead of taking action• How he created Jack Henderson (mine worker to $50M buyer's agency in 6 years)• Why buyers agents were busiest during Covid when rates climbed 13 times (counterintuitive)• His AI business helping companies become AI-enabled across all departments• The freedom lifestyle shift - from busy badge of honor to leveraged results without meetingsIf you're grinding hard but want geographical freedom - this episode shows you the path.————————————Follow Us On:Instagram: / https://www.instagram.com/shanedacosta_officialFacebook: / https://www.facebook.com/shanedacostaofficial/————————————Follow Ben on:https://www.instagram.com/benjaminhandler/-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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41
"You Only Have 3 Years Of Life Left" | What Every Australian Man Needs to Hear Right Now
✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Toni Versic built a $15 million business and a $7 million property portfolio. But here’s the twist; He was making money and providing for his family. But he was sedating every single day - drugs, alcohol, screens, work itself - sweeping under the rug all the shit that wasn't working. When his first daughter was born, he went into a deep depression. Six months in, the thoughts started: maybe it would be better if I wasn't here anymore. He asked his doctor for antidepressants. Two months before his second daughter was born, his wife said "I can't do this like last time." He had to rip apart his business and rebuild. On today's episode we discussed: • Empowered vs disempowered men - why he shut down $5M business and moved his terrified wife to Thailand for the four freedoms • Real leadership - vulnerability plus certainty, not promises you can't keep (why most men are full of shit) • Why men must train as warriors but live in peace - forms of sedation men don't recognize stem from not sitting with emotions If you're making money but sacrificing everything else to do it - this shows what's possible on the other side. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Toni on: https://www.instagram.com/toniempoweredman/ -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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How This Aussie Went From Centrelink To Building A $6M Business After Hitting Rock Bottom
✅Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Jarrah Martin was on Centrelink selling drugs to survive. No full-time job until 26. He lost a $120K inheritance to an investment scam that nearly broke him. Then he met Courtney, moved to the Gold Coast, reset his identity from shy and introverted to someone who walks into rooms and starts conversations. Now, He’s built a multi-million dollar fitness coaching business. On today's episode we discussed: • The pillars of loss framework: Physical, Mental, Emotional, Spiritual, Social, Financial - how each level builds on the last • Why negative self-talk keeps you stuck (cognitive dissonance - you behave in ways that prove yourself right) • Why "money doesn't buy happiness" is a convenient excuse from people who don't have it (money buys choice and freedom) • How Business is volatile - and resilience comes from experiencing multiple rock If you've hit rock bottom and want proof you can rebuild - this shows the way. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Jarrah on: https://www.instagram.com/jarrahmartinceo/ -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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39
The Health & Performance Expert: "99% of Healthy People Have This Hidden Problem”
Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Dr Daniel Kirkbride is solving a problem most people don’t know exists - untapped physical potential. He helps high performers unlock the hidden 20-30% they didn't know they had. He believes conventional blood tests compare you to sick people, not optimal performers. Your results come back "normal" but you're exhausted with brain fog. The doctor says you're fine. He calls this the yellow zone - not sick enough to diagnose, but far from optimal. On today's episode we discussed: • Why blood work shows issues 18 months before symptoms appear (if you're looking through the right lens) • White blood cells: conventional range 4-11, optimal 5.5-7.5 - you can decline for years being told you're "normal" • Why 99% of high performers have leaky gut, low immune defense, or gut infections based on 300+ stool tests • His specialist generalist approach: osteopathy, strength conditioning, functional medicine - because no system in the body works alone If you're performing at a high level but suspect there's more in the tank - this shows you what to test for. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Daniel on: https://www.instagram.com/dr.daniel.kirkbride/ -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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38
Why The Life Society Told You To Build Is Designed to Keep You Broke
✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Richmond lost $1.2 million and spent his last $50k. His first coach gave him one rule: "Always sit at the front of the room." That advice led to Arnold Schwarzenegger's house with 100 people - Arnold, Sly, Statham, billionaire producers. There he met Taj, thought she was a waitress, coached her, and she introduced him to the creator of Grey Goose vodka who sold the company for $2.2 billion. Richmond became a founding partner in François's Armagnac company. All because he sat at the front. We break down proximity is power, why successful people aren't smarter (they just understand how systems work), how Richmond invested $350k USD in Myron Golden's VIP mastermind, and how Myron taught him to sell $100k offers by promising 10x return- not time or access. Richmond then sold three $1M offers and eleven $100k offers using those principles. Plus: why your peer group determines your income, and why you'll either leave or raise your standards. If you're stuck earning the same income with the same people, this conversation shows exactly what to do differently. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Richmond on: https://www.instagram.com/richmonddinh/ -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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37
The 3-Stage Playbook to Go From Broke to $1M (From a Guy Who Started With Nothing)
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode, Louis-Pierre breaks down what it really takes to become a high-performing man in a world that rewards comfort. From discipline and physical standards to leadership and responsibility, this conversation goes deep into the mindset shift required to stop drifting and start operating with intent. Louis-Pierre shares why most men struggle with confidence - not because they lack potential, but because they avoid the hard standards that build self-respect. We unpack performance, identity, strength, and why earning your own respect comes before expecting it from anyone else. This isn’t about motivation or surface-level self-improvement. It’s about building structure, discipline, and internal conviction so your life reflects the standards you claim to hold. If you’re navigating growth, leadership, or rebuilding yourself in any area - this episode is a direct reminder that freedom isn’t found in comfort. It’s built through responsibility. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Louis Pierre Mercier on: http://instagram.com/lp_mercier -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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36
Emotional Intelligence Coach: "95% Of People Are Stuck In Survival Mode"
✅ Ready to learn the truth about money and freedom? 👇Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page————————————On this episode of Freedom Formula, Nerida opens up about the internal battles no one sees behind success.From chasing achievement to questioning identity… from external validation to building real self-trust… she shares the moments that forced her to redefine what freedom actually means.This isn’t just about business growth - it’s about emotional resilience, self-awareness, and doing the inner work required to build a life that actually feels aligned.If you’ve built success but still feel the pressure underneath it… this conversation will challenge the way you see performance, identity, and personal freedom.Watch now on YouTube or listen wherever you get your podcasts 🎙️————————————Follow Us On:Instagram: / https://www.instagram.com/shanedacosta_officialFacebook: / https://www.facebook.com/shanedacostaofficial/————————————Follow Nerida on:http://instagram.com/neridabint/-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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35
Why the 30-Year Mortgage Is Australia’s Biggest Financial Trap
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— Rory McGrath didn’t come through the polished corporate finance world. He left school early, stepped straight into the trenches of mortgage broking and private lending, and spent decades inside the engine room of how money really moves. Now the founder of Aurelius Capital, Rory is calling out what most Australians never question - the 30-year mortgage. In this episode, we break down why the “dream home” is often a financial trap, how banks and brokers profit when you stay in debt longer, why refinancing can secretly reset your progress, and how most borrowers are unknowingly kept stuck for decades. Rory explains what good brokers actually do differently, why commercial property can outperform residential, and how structuring debt correctly can buy back your time — not just grow your net worth. If you’ve ever been told “just get a 30-year loan and you’ll be fine,” this conversation might completely change how you think about property, wealth, and freedom. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Rory on: http://instagram.com/roryfinance/ -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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34
Schools Are Preparing Our Kids for Jobs That Won’t Exist Anymore (WARNING)
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— Most people assume the education system exists to develop free thinkers. It doesn't. It was designed to create compliant workers. And in 2026, the gap between what schools teach and what the world actually requires has become impossible to ignore. Brett Campbell is a multi-business founder, CEO, investor, and co-founder of EUKA Future Learning (https://euka.edu.au/) - Australia's largest homeschool provider supporting tens of thousands of families globally. But this conversation isn't about homeschooling as a trend. It's about recognising that the systems most people blindly trust are preparing the next generation for a world that no longer exists. Brett breaks down why 1 in 4 families turn to homeschooling due to bullying, why another 20% reject the philosophy being taught in classrooms, and why entrepreneurship is no longer a nice-to-have skill—it's a survival requirement. He also holds an unpopular but necessary truth: most people shouldn't be in business. Not because they lack capability, but because business demands responsibility, resilience, and decision-making capacity most have never been trained for. Inside this conversation: • Why the education system is outdated, not broken—and what that distinction means • The real reasons families are fleeing traditional schooling at unprecedented rates • The courage required to speak truth in a world that rewards compliance • Why wasted potential is the real tragedy of modern life If you're a parent questioning the system, an entrepreneur building something that matters, or someone who refuses to settle for a life lived on default mode—this episode will land differently. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Brett on: http://instagram.com/brettcampbellofficial/ -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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33
Why Everyday Australians Are Working Harder Than Ever (But Getting Nowhere)
Ready to learn the truth about money and freedom? 👇Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere:https://freedomacademy.com.au/freedom-academy-apply-page————————————Most men don’t fail because they lack ambition. They fail because they lack the internal structure required to hold the life they say they want.In this episode, James Wellington unpacks that structure. Through his own journey into fitness, identity, and fatherhood, he reveals how men rebuild confidence, reclaim discipline, and become someone worthy of responsibility.James explains why modern men are burned out, disconnected, and quietly dissatisfied, not because the world is stacked against them, but because they are living at odds with their standards. He breaks down how physical training became a gateway into emotional resilience, how fatherhood sharpened his vision, and why real freedom isn’t about doing whatever you want - it’s about being the kind of man who can do what needs to be done.This episode isn’t hype, bravado, or motivational noise. It’s a grounded conversation about self-respect, identity, leadership, and the cost of avoiding responsibility. If you’re currently in a season of rebuilding - whether physically, mentally, or as a father - this will hit differently. Because at some point every man faces the same truth: your life won’t change until you do.————————————Follow Us On:Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/)Facebook: / https://www.facebook.com/shanedacostaofficial/————————————Follow James on:http://instagram.com/jameswellingtonofficial/-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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32
7-Figure Entrepreneur Reveals How Hustle Culture Nearly Destroyed Him (And What Saved Him)
Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode, Lewis breaks down the hard truths about building a life that is actually yours - not one built on autopilot, external validation, or other people’s expectations. He shares his story of walking away from the traditional path, the identity shift that forced him to take full responsibility for his direction, and the practices that helped him rebuild confidence, purpose, and freedom. This conversation explores what happens when men stop numbing, stop outsourcing their decisions, and start developing standards that align with who they actually want to become. Lewis talks candidly about personal leadership, relationships, discipline, and why most men never change until they’re forced to confront the gap between the life they have and the life they want. If you’re navigating transition, questioning the path you’re on, or trying to build something with long-term meaning, this episode will resonate deeply. It’s not about hacks, shortcuts, or motivational hype - it’s about ownership, identity, and the courage required to take back control. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Lewis on: https://www.instagram.com/lewishuckstep/-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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31
Millionaire Reveals Why He Sold Everything For Bitcoin (And Isn't Going Back)
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In today’s episode, Matthew Fraser breaks down what it actually takes to build freedom in a world that rewards comfort, compliance, and average thinking. Matthew shares his perspective on discipline, personal standards, and why most people stay stuck not because of lack of opportunity, but because they never take full ownership of their decisions. This conversation dives into the realities of self-leadership, the importance of structure over motivation, and how real confidence is built through action, not affirmation. Matthew explains why strength, accountability, and consistency are the foundations of freedom, and how avoiding responsibility quietly limits growth in every area of life. If you’re tired of surface-level advice and want a clearer understanding of what creates momentum, resilience, and control, this episode delivers a grounded look at what it means to lead yourself properly. No shortcuts. No hype. Just principles that actually hold up under pressure. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Matt on: https://www.instagram.com/immatthewfraser/-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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Top 1% Sales Trainer: This Is Why 99% Of People In Sales Never Make 6-Figures! Tommy Procopovich
✅ Ready to learn the truth about money and freedom? 👇Join the waitlist for *Freedom Academy* – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page————————————Thomas Procopovich, a global sales leader and top coach for Andy Elliot, reveals why high-value skills have become the only real way out in today’s broken economy. With job security fading and income ceilings tightening, Thomas explains why relying on titles, degrees, or traditional career paths leaves most people exposed - and why skill, leverage, and performance are what actually create freedom now.He shares how mastering a high-income skill, especially sales, shifts control back into your hands. He unpacks the difference between security and ownership, why comfort has replaced competence for most people, and how those who take responsibility for their earning power are the ones who stay adaptable, independent, and ahead of the curve.This episode is for anyone who feels capped, replaceable, or stuck waiting for permission to earn more. Thomas delivers a clear, grounded perspective on why skills outperform systems, and how building real leverage is no longer optional in a world that no longer protects average.No hype. No false promises. Just a real conversation about what it takes to build freedom when the rules change.————————————Follow Us On:Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/)Facebook: / https://www.facebook.com/shanedacostaofficial/————————————Follow Thomas on: Follow Thomas on: https://www.instagram.com/thomasproco/-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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29
The Art Of Remote Sales (That Is Making Women $10k to $25k/month)
✅ Ready to learn the truth about money and freedom? 👇Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— Brooke Triplett, founder of She Sells with Brooke, sits down today to unpack how sales have become one of the fastest paths to freedom, confidence, and income independence for women. Brooke breaks down why so many women feel capped in traditional careers, and how mastering high-income sales skills changes not just earnings, but identity and opportunity. This conversation goes deeper than surface-level sales advice. Brooke shares what actually creates consistency in remote sales, why confidence is built through skill not motivation, and how taking ownership of your income unlocks autonomy, leverage, and long-term freedom. She also addresses the mindset shifts women must make to step into higher standards, higher responsibility, and higher performance. If you’re a woman looking to earn more, work remotely, and build a career on your own terms, this episode delivers the principles that make it possible. It’s practical, grounded, and focused on what actually works in sales, business, and personal growth. No hype. No shortcuts. Just the skills and standards that create real freedom. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Brooke on: https://www.instagram.com/shesellswithbrooke -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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28
The Fundamental Rule Behind Sales Training That Almost Everyone Ignores (and it costs millions)
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— Jack Rocky is a sales performance expert known for building high-performance sales teams and helping businesses generate millions in revenue. In our chat today, Jack breaks down what actually separates average sales teams from elite revenue machines — and why most organisations never scale past “good enough.” This conversation goes deeper than scripts and tactics. Jack explains how standards, discipline, leadership, and identity shape sales performance at every level, and why the best sales teams operate like professional athletes, not freelancers chasing commissions. Inside this episode, you’ll learn: • The real difference between good sales teams and elite sales machines • Why standards matter more than motivation in sales performance • How discipline and structure create predictable revenue • What most leaders get wrong when building sales teams • How accountability and culture drive long-term results • Why freedom in sales comes from systems, not shortcuts If you’re building a sales team, leading closers, or want to operate at a higher level in sales and business, this episode delivers the principles that actually create scale, leverage, and freedom. No fluff. No hype. Just what works. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Jack on: https://www.instagram.com/jackrockyjr -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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27
The Simple Rule That Turns Ordinary Gym Owners Into Exceptional Leaders
✅ Ready to learn the truth about money and freedom? 👇Join the waitlist for *Freedom Academy* – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page————————————Dan Henderson, a is a world-class coach in mastery, leadership and human performance. Today we unpack the real reasons people stay stuck at the same level year after year — and the identity, standards and mindset required to finally break through.Dan explains why most men hit the same ceiling over and over, how your “success thermostat” quietly resets your life back to the level you feel safe at, and why your business, your body and your results will never outgrow the identity you’re operating from. This conversation strips away the myths of motivation and dives into what actually creates long-term growth: proximity, skill acquisition, discipline, and learning to play the long game.Inside this episode:* Why your identity, not your strategy, is your biggest bottleneck* How your “baseline temperature” dictates your income, habits and outcomes* The hidden beliefs sabotaging your money decisions* How to step out of the technician mindset and into real leadership* The 4H Framework (Heart, Head, Hands, How) and how it rewires your life* Why most people collapse right before they break through* The role proximity plays in who you become* Why mastery requires patience, standards and the courage to raise your ceilingIf you’re ready to operate at a higher level — as a man, a leader, a business owner, or a human — this episode will challenge your thinking and reset your standard. It’s practical, it’s sharp, and it forces you to see where you’re holding yourself back… and exactly how to break through it.————————————Follow Us On:Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/)Facebook: / https://www.facebook.com/shanedacostaofficial/————————————Follow Dan on:https://www.instagram.com/coachdanhenderson-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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26
The 5 Pillars That Are Turning Average Modern Men Into Savage Leaders
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— Rhys Brooks is a men’s performance coach known for helping men take back control of their life, rebuild their identity, and operate from real strength instead of chaos. Today’s conversation isn’t about feelings or surface-level motivation. This is about the truth modern men have forgotten - and the standards that rebuild power, direction and freedom. Rhys breaks down why so many men drift through life on autopilot, why discipline matters more now than ever, and the mindset traps that keep men weak, reactive and overwhelmed. He explains the difference between a man who leads his life and a man who survives it, the role identity plays in every decision you make, and how to build a foundation that doesn’t crumble the second life gets hard.Inside this episode: • Why most modern men are living life on “default mode” • The standards that turn men into leaders rather than passengers • How discipline becomes the pathway to real freedom • The identity shift every man must make if he wants power and direction • Why comfort is destroying men faster than adversity ever could • How to take ownership of your life and operate with clarity • The difference between strength that looks good and strength that lasts If you’re a man who wants to raise your standards, build a stronger identity, and create a life you’re actually proud to lead, this episode will hit differently. It’s straightforward, it’s honest, and it’s the reminder every man needs to hear. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Rhys on: https://www.instagram.com/brooks_performance -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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25
The Gym Growth Expert Duo: The 3-Step System That Fixes Any Failing Gym
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode, we chat with Jayme and Mitch, the founders behind one of the most effective coaching and leadership systems in the fitness industry. They’ve spent almost a decade owning and operating their own studios, rebuilding teams from the ground up, and helping over 100+ gyms fix the exact problems that keep owners stuck, stressed and overwhelmed. This conversation goes straight into the truth most fitness business owners avoid:Your team decides your growth. Not your marketing.Not your logo. Not your equipment. Your standards. Your leadership. Your culture. Jayme and Mitch break down why so many gyms struggle to create consistency, why coaches stop improving after a few months, and the silent habits that destroy member experience without owners even noticing. They unpack the real reason most gyms can’t scale past “survival mode”, the missing frameworks that every coaching team needs, and the uncomfortable mindset shifts required to build a business that lasts. Inside this episode: • Why your people are the reason your gym isn’t scaling • The operating system behind a high-performing coaching team • How to build standards your staff actually follow • Why most owners accidentally create chaos for their team • The hidden behaviours that are killing your member retention • How to lead coaches who care, improve, and take ownership• The one shift that transforms how clients experience your gymIf you run a fitness business — or you want one that doesn’t drain your energy every day — this episode is going to hit hard. It’s real, it’s honest, and it reveals the truth about leading a team that can actually carry your vision forward. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Jayme on: https://www.instagram.com/jayme.d.richardson/ -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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24
How To Speak With Power (Even If You’re Terrified Inside)
✅ Ready to learn the truth about money and freedom? 👇 oin the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode of The Freedom Formula, Shane sits down with Tamara Meyer - a speaker, coach, and confidence expert who helps people rebuild their identity, find their voice, and step into their true power. Tamara opens up about the moment she realised she was living for other people’s approval and what it actually takes to rebuild confidence from the ground up. She shares the uncomfortable truth about why most people never feel “ready,” how to stop performing for acceptance, and the single mindset shift that creates unshakable confidence in any situation. Inside this episode: • Why confidence isn’t something you’re born with — it’s something you build • How to kill your old identity so you can grow into your next one • The real reason you freeze on camera or hold yourself back • Why authenticity is the key to influence (and how to find it again) • How to turn fear and resistance into fuel If you’ve ever felt like you’re holding yourself back from who you could be - this episode will hit deep. Tamara’s story is raw, practical, and a reminder that confidence isn’t about being fearless… it’s about choosing to show up anyway. 🎧 Watch the full episode now and learn how to build confidence that doesn’t disappear when life gets hard. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Tamara on: https://www.instagram.com/tamarameyercoach/-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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23
This 27-Year-Old Nurse Built a 7-Figure Business (100% Remote)
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode of The Freedom Formula, we sit down with Courtney Brookes - a former ICU nurse who walked away from the system to build a 7-figure health movement helping thousands of women reclaim their energy, purpose, and freedom. Courtney’s story is raw, emotional, and brutally honest. From burnout, exhaustion, and self-doubt to leading a global brand that’s transforming the lives of nurses everywhere — this conversation unpacks what it really takes to choose yourself when everything in your life tells you not to. Inside this episode: • The moment she realized nursing was no longer her purpose • How she built a 7-figure brand empowering women to put themselves first • Why burnout is not a badge of honor • The mindset shift that separates those who stay stuck from those who break free • The power of sales, communication, and self-worth in building a freedom-based life • What it means to truly “burn the boats” and never look back Courtney shares how she rebuilt herself from the inside out — overcoming fear, rejection, and the weight of expectations to create a business that now changes hundreds of lives every single day. If you’ve ever felt trapped in a job that doesn’t fulfill you, or questioned whether you’re meant for more, this episode will hit hard. It’s proof that freedom isn’t found - it’s earned, one decision at a time. 🎧 Watch the full episode now and discover how to step out of survival mode, choose yourself, and create a life that finally feels like yours. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Courtney on: https://www.instagram.com/courtneymarybb/?hl=en-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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22
The Mindset That Took Him From $20/hr to $10M a Year
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode we sit down with Andrew Gaussen - a true freedom fighter who’s built and lost multi-million-dollar empires, made millions in crypto, and rebuilt from scratch to create one of the fastest-growing movements in remote sales. From selling fireworks in high school to running $10M-a-year online businesses, Andrew’s story is a masterclass in risk, resilience, and reinvention. He reveals the hard lessons behind scaling too fast, losing everything, and coming back stronger - this time with clarity, control, and purpose. We dive deep into: • How poker trained him to master pattern recognition, risk, and mindset • The rise and fall of his $40M health company - and what he learned from losing it all • Turning $300 into $10K in a week and quitting his job to go all in • The identity shift required to move from trainer to global entrepreneur • How he built She Sells into a high-ticket powerhouse helping women dominate in remote sales • The real mindset of someone who’s chasing $100M - not just for money, but for mastery. If you’ve ever been through failure, burnout, or the fear of starting over, this episode will light you up. Andrew doesn’t hold back - it’s raw, brutally honest, and full of perspective on what it actually takes to build freedom from the ground up. 🎧 Watch the full episode now and learn what it actually takes to earn your freedom. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Andrew on: https://www.instagram.com/andrewgaussen/ -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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21
Anyone Can Make $10k-20k/month (If They Learn This One Sales Hack)
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode we have Liam Shaw - a sales leader who went from knocking doors across New Zealand to pulling $26,000 in his first month as a remote closer. His story is a masterclass in grit, identity, and the relentless pursuit of freedom. Liam opens up about how he built multi-million-dollar charity campaigns from scratch, led massive sales teams, and then walked away from a “successful” business that was silently trapping him. We break down how he rebuilt everything online — creating income, leverage, and a life designed around his family instead of his job. Inside this episode: • The mindset shift that separates consistent winners from everyone else • How to turn rejection into a weapon for growth • Why “showing up” matters more than feeling ready • How discipline creates real freedom • The truth about what it takes to go from broke to $20K+ months online • The collapse that forced him to rebuild his identity — and how faith brought him back stronger If you’ve ever felt stuck in a career that pays the bills but kills your soul, this episode will light a fire under you. It’s raw, real, and packed with the kind of perspective only someone who’s lived both sides of the hustle can give. 🎧 Watch the full episode now and learn what it actually takes to earn your freedom. ———————————— Follow Us On: Instagram: [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Liam on: https://www.instagram.com/theliamshaw/ -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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20
This Is How Much You Could Be Making Via Credit Cards Processing Business (anyone can do it)
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode with Paul Alex - a former detective turned 8-figure entrepreneur - we pull back the curtain on what it actually takes to escape the 9-5 trap and build real wealth online. Paul breaks down his journey from working 100-hour weeks as a cop in California's most dangerous city to generating $52 million across three businesses in less than five years. This isn't your typical rags-to-riches story. It's a raw conversation about depression, addiction to validation, and the brutal realization that your family's well-meaning advice might be the very thing holding you back. We dive into the power of buying back your time through passive income, why 99.9% of people aren't willing to die to become millionaires, and the exact skills you need to master to dominate in digital marketing. Paul reveals how he went from making his first dollar after six months to building a $28M company, why self-education is the only real cheat code, and what it means to truly burn the boats. If you're stuck comparing yourself to others, drowning in the gap instead of celebrating the gain, or waiting for someone to believe in you before you take action, this episode will shake you awake. It's time to stop being a dreamer and become an action taker. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Paul on: https://www.instagram.com/paulalex/ -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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19
The Biggest Risks You Are Ignoring In Your Sales Team
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for Freedom Academy – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode with Sean Wray - one of the most respected names in remote sales and team leadership - we unpack what truly separates elite performers from the rest. Sean reveals the brutal truth about why most sales reps never hit 10K months, the mindset shift needed to move from *employee thinking* to *entrepreneur performance*, and why standards, not goals, define the 1%. We dive deep into recruiting high-level talent, building a culture that polices itself, and leading with both discipline and humanity. If you’re building a sales team or want to perform at the highest level, this episode will hit hard. It’s raw, real, and packed with insights on what it actually takes to win in the sales game. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Sean on: Facebook: / https://www.facebook.com/sean.wray.169/ -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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18
Everything You’ve Been Told About Financial Freedom Is Wrong
✅ Ready to learn the truth about money and freedom? 👇Join the waitlist for Freedom Academy – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page————————————In this episode of Freedom Formula, we sit down with Adam Hudson - entrepreneur, investor, and freedom maximalist.Adam built millions, owned fancy cars, a $7M beachfront apartment, and multiple businesses… but realised he wasn’t free. He sold it all to chase sovereignty, and along the way discovered the lies we’ve been told about money, banks, and wealth.We dive into:🔥 Why money alone won’t buy freedom🔥 The truth about banking, inflation, and “broken money”🔥 Why Bitcoin is more than an investment - it’s a movement🔥 How to escape the money trap and design real freedom————————————Follow Us On:Instagram: / https://www.instagram.com/shanedacosta_officialFacebook: / https://www.facebook.com/shanedacostaofficial/————————————Follow Adam on:Instagram: / https://www.instagram.com/adamhudsonofficial/-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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17
How I Expanded My Australian Business to The USA (Blood, Sweat, And Our First Sale)
Cracking the code to scaling an online business into the U.S. market starts here.After 18 months of building a global brand, optimizing our high ticket sales system, and mastering our US market entry strategy, we made our first sale - and it’s just the beginning.Eighteen months, multiple six-figure investments, and countless failures later, we finally cracked the code to taking our 8-figure Australian health business into the cutthroat US market… And the solution wasn't what anyone expected.Today's episode reveals the exact journey - including the brutal reality that everything takes twice as long, costs twice as much, and breaks twice as often as you expect.From joining Russell Brunson's Inner Circle to completely reimagining our health offer funnel strategy and brand positioning - this episode is a masterclass in global brand building and scaling online business for sustainable success.You'll discover why traditional application funnels failed, how implementing a three-tier sales system cut booking costs in half, and why believing in your vision when everyone says "very few make it" is the ultimate differentiator.Plus, learn the counterintuitive recruitment strategy that sources hungry talent from corporate backgrounds instead of high-ticket sales academies - proving that building a reliable sales funnel starts with the right people.This is the blow-by-blow account of building toward $100 million in US sales over three years, starting with that pivotal first sale that proved the system works.If you’re expanding your offer across borders, especially into the U.S., this episode is essential listening.Key Moments:00:00:20 First US sale achieved00:01:40 Everything takes twice as long00:02:20 Joining Russell Brunson's Inner Circle00:05:00 Brand repositioning process00:07:30 Offer hacking competitor research00:09:00 Funnel evolution from ManyChat00:12:00 Quiz funnel implementation00:14:20 Speed to relationship concept00:17:00 Three-tier sales structure00:19:10 Tier two professional development00:21:30 Recruitment strategy evolution00:24:50 Belief as final ingredientListen now to learn the exact steps for turning your local offer into a global success - through strategic steps, a dialled-in funnel, and unstoppable belief.-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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16
This is Why Your Sales Teams Are WASTING Expensive Leads
Your sales team is failing you, and it's costing you millions in lost revenue.Most coaching business owners stuck at $1M think they need better closers, more leads, or fancier funnels. But after building sales teams that generated nearly $30 million in high-ticket sales - I discovered the real problem: You're hiring entitled "closers" who can't even close a door, let alone a $5,000+ deal. In this episode, you'll discover:✅ Why most “closers” are killing your sales pipeline✅ How to recruit **full sales cycle professionals** that actually perform✅ The 3 levels of sales team structure (T3 SDRs, T2 full cycle reps, T1 closers)✅ How to build bulletproof sales systems that onboard fast and scale✅ Real-world sales leadership tips to build culture and crush KPIsThis episode is IDEAL for coaches, consultants, and info-product entrepreneurs ready to build scalable teams and predictable revenue machines in 2025 and beyond.Key Points00:02:10 Recruiting Full-Cycle Professionals00:05:50 Two-Call Close Strategy00:09:00 Building Training Systems00:11:30 Managing Sales Teams00:16:40 Imperceptible Drift Concept00:18:40 Leadership vs Management00:22:40 Three-Tier Team Structure00:25:10 Forging Greatness Through FireReady to break through your revenue ceiling? Listen now to discover the sales leadership framework that scales predictably without burning you to the ground.-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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15
Turn PRESSURE Into Your Entrepreneurial ADVANTAGE
Your business will never outgrow your capacity to handle stress - and that's actually good news.The difference between entrepreneurs who crumble and those who conquer comes down to one thing: How they respond to pressure. In this powerful episode, we explore why pressure isn't the enemy of your success but the essential catalyst for it. Drawing from a decade of experience building a multi-million dollar business, this episode breaks down the three critical elements of transforming pressure from an obstacle into opportunity.You'll learn:✅Specific strategies for conditioning yourself for chaos before crisis hits✅Why you'll never rise to your expectations but always fall to your preparation✅How pressure burns away the parts of you that can't accompany you to the next level of success.Ready to stop seeing pressure as punishment and start using it as your path to power? Listen now to transform your relationship with challenges and build the identity that thrives under tension. Because if there's no pressure, there's no growth, no greatness, and absolutely no legacy worth building.Key moments00:02:40 The three zones of development00:05:30 Recognize pressure as growth signal00:07:00 Train hard fight easy 00:09:20 High pressure reveals high performers00:10:30 Use pressure to reinvent yourself00:14:00 Pressure is your path to power00:15:20 Your challenge -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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14
UNSEXY Business Advice That Will Make You Rich
The race for quick wins is killing entrepreneurial potential everywhere. In this episode of The Relentless Entrepreneur, Shane Da Costa explores why most business owners are sabotaging their long-term success by overestimating what they can achieve in a year - while underestimating their potential over a decade.Drawing from personal experience building a $28 million company, Shane dives into the three critical pillars that separate sustainable success from flash-in-the-pan achievements: Whether you're burning out from constant sprinting or frustrated by seemingly slow progress, this episode offers a powerful perspective shift. Key Points00:00:30 Focus on fundamentals that compound00:01:00 First pillar: Focus discipline00:01:40 Second pillar: Resilience00:02:30 Third pillar: Patience00:04:10 The long game produces empires00:04:30 Time management wisdom00:05:00 Weekly challengeReady to stop wasting time on quick fixes and start building something that lasts? Tune in to discover which of these three pillars you might be avoiding - and how doubling down on it could transform your business over the next decade.-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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13
Charge PREMIUM PRICES For Your Services (Copy This 5-Part Framework)
The wealthy aren't looking for cheap options. They're looking for certainty in outcomes that ordinary providers can't guarantee.Join Shane Da Costa as he reveals how he sold a $140,000 personal training package in an industry where most trainers struggle to charge $60 per session. Shane breaks down his five-part framework for premium positioning in any industryWhether you're a coach, consultant, founder, or creator in a saturated market - this episode will completely transform how you view your services and pricing strategy. Shane shares how to identify what your clients truly want, positioning yourself as the premium option, and having the confidence to charge what you're truly worth.Key Points00:01:10 The big shift00:03:40 People want the "hole" not the "drill" 00:06:10 Selling high-performance 00:09:40 Understanding what you actually sell 00:12:10 Designing an offer 00:16:30 Delivering an experience 00:19:40 Creating leverage 00:23:30 Using scarcity and exclusivity00:27:30 Why you should charge premium pricesReady to break out of the commodity trap and charge premium prices in your industry? Listen now to discover how to position yourself as the expert clients will happily pay top dollar to work with.-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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12
How I Built an 8-Figure Business Using Bodybuilding Principles (3-step FRAMEWORK)
Are you tired of half-hearted success that leaves you wondering if you have what it takes to truly dominate in your field?In this episode, I take you behind the scenes of my journey. From a skinny soccer player to winning Junior Mr. Australia - not because I had the best genetics or natural talent. But because I was the last one standing when everyone else quit. The bodybuilding world taught me lessons about vision, planning, and relentless execution that directly translate to business success.I break down exactly how I went from sitting in an auditorium watching competitors to confidently claiming and winning that title just two years later. This transformation was about developing the mental framework necessary to achieve anything in life. Key Moments:00:02:56 Finding purpose through focus00:04:58 Leveraging training partners00:07:12 Declaring future victory00:08:52 Vision & achievement00:11:46 Strategic planning 00:16:32 Doing the work others won't00:20:42 From bench-warmer to elite00:26:24 $100 million mindset00:29:56 Execution vs intentionReady to stop dabbling and start dominating? Listen now to discover what separates those who talk from those who transform.-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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11
How to Build an Unfair Advantage in Life: 3 Questions Most People Never Ask
This three-question framework will help you make better decisions across the three pillars of high performance: health, wealth, and relationships. These questions have been instrumental in your host, Shane Da Costa’s, journey. From being crowned Junior Natural Mr. Australia to building a business on track for $100 million in sales.Shane breaks down how to apply these questions to each pillar of your life: 👉What to keep doing (protect what's working)👉What to stop doing (eliminate what's draining you)👉What to start doing (implement high-leverage actions). He provides specific examples for each area, from prioritising sleep and nutrition to pruning low-ROI business activities to nurturing key relationships.Whether you're burning out, feeling disconnected from loved ones, or just not seeing the business results you want, these questions provide the clarity to make better decisions faster. Key Moments:00:02:00 Three pillars of true performance00:03:10 Build your performance foundation00:05:20 Eliminate health-destroying default habits00:08:00 Protect your money-making activities00:10:00 Stop draining your business energy00:12:30 Nurture connections 00:14:00 Eliminate silent relationship killers00:17:20 Create your unfair lasting advantageReady to gain clarity and build your unfair advantage? Listen now to transform your approach to health, wealth, and relationships.-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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10
I Made $28,000,000 In 5 Years - Here’s My Top 5 Lessons
What if the biggest threats to your business aren't your competitors, but the dangerous blind spots you've created? After building Miyagi to $28 million in revenue, these five lessons revealed where most entrepreneurs self-sabotage.These hard-earned insights include why building a distinct brand is essential for premium positioning, how systems outperform even the most talented individuals, and why "productive paranoia" prepares you for market shifts before they happen.You'll also discover why knowing your numbers intimately will transform your business, how implementing the Profit First methodolog transformed revenue in just six months, and the counterintuitive "go big, stay small" approach that's fueling our expansion into the US market - with a target of $100 million in the next three years.Whether you're just starting out or already running an established business, these battle-tested principles could save you years of frustration and costly mistakes. These are the exact strategies that helped our business thrive when competitors were shutting down.Key moments:00:01:52 Premium Brand Positioning00:04:13 Omnipresent Marketing00:06:53 Why Systems Outlast Talent00:09:32 Creating Living SOPs00:11:40 Strategic Paranoia Wins00:16:03 Master Your Metrics00:19:46 Profit First 00:23:47 Big Vision, Lean Operations00:27:59 Play the Infinite GameListen now to transform how you approach your business growth and develop the resilience needed to play the "infinite game" of entrepreneurship.-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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9
2025's Most Powerful BUSINESS BOOKS: $28M Entrepreneur Reveals His TOP 3
Want to build a business that thrives without you? There are 3 books that’ve transformed Shane Da Costa's approach to entrepreneurship - and helped him sell over $28 million online (and counting!).In this episode of The Relentless Entrepreneur, Shane reveals the exact mental frameworks he used to scale his business, drawing on key principles from:✅10X Is Easier Than 2X by Benjamin Hardy - Learn how to identify your unique abilities, let go of the "good" to reach the "great," and build systems for exponential growth.✅Good to Great by Jim Collins - Discover the power of Level 5 leadership, the Hedgehog Concept, and the Flywheel Effect in building a truly exceptional business.✅Built to Sell by John Warrillow - Learn how to productise your service, narrow your focus, and create a business that can thrive (and be sold) without you.Whether you're launching your first venture or scaling an established business, this episode delivers the fundamental insights that separate successful entrepreneurs from those stuck in perpetual struggle. Don't miss these battle-tested principles from someone who's actually done it.Key moments:00:01:00 Sales milestones00:02:00 Reading importance00:03:00 10X Is Easier00:06:00 Upgrading your environment00:08:00 Level 5 leadership00:09:00 Hedgehog Concept00:10:30 Flywheel Effect00:11:00 Built to Sell00:13:00 Repeatable sales systems00:14:00 Specialists over generalists00:17:00 Embodying philosophyTune in now and discover how these three books can change the trajectory of your business.-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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8
5 Genius Business Lessons You Can Learn From OnlyFans
Struggling to monetize your expertise in a world of free content? Swipe and deploy the ‘OnlyFans’ business model - and turn your knowledge into a thriving, subscription-based business. In this episode, Shane Da Costa reveals the secrets behind OnlyFans' success, offering monetization strategies applicable to any online business.Tune in to discover 5 game-changing lessons including:✅The Power of Exclusivity: Learn how to create and package content that drives demand.✅Leveraging Your Personal Brand: Build a strong personal brand and connect with your audience on a deeper level.✅Scarcity Marketing: Understand why scarcity increases perceived value and how to implement scarcity tactics ethically.✅Simplifying the Customer Journey: Make it easy for your customers to buy from you with a seamless customer experience.✅Selling Connection.: Discover why people pay for connection and community, and how to build a thriving online community around your expertise.Whether you're building online courses, coaching programs, or any content-based business, these insights will help transform your monetization strategy.Key Points:00:00:00 Repackaging vs Creating00:00:40 Five Business Lessons00:03:20 Value in Exclusivity00:07:30 Empowering Creators00:09:50 Scarcity Drives Demand00:11:40 Leveraging Fandom00:15:40 Simplicity Sells00:18:50 Personal Connection00:20:10 Simplify, Don't AddStop giving away your expertise for free - tune in now and learn how to build a profitable online business even in the most competitive markets. -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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7
How I Completed HYROX With Multiple Injuries (And What It Taught Me About Business)
In this episode of The Relentless Entrepreneur, Shane reveals how two devastating injuries (before and during) a major competition taught him everything about building unshakeable business resilience.Tune in to discover:✅ The "Hard Thing Principle" - why choosing difficulty creates unstoppable momentum✅ How his colleagues rebuilt a multi-million dollar business in 8 weeks using these exact mindset shifts✅ The 5-step framework for turning setbacks into breakthrough moments✅ Why most entrepreneurs "suffer more in imagination than reality" (and how to fix it)✅ The counterintuitive truth about preparation vs expectations in businessWhether you're facing a business crisis, scaling challenges, or personal setbacks, this episode reveals the exact mental framework that separates those who quit from those who breakthrough.00:02:10 Bodybuilding championship00:05:30 Health & business performance00:07:00 Financial commitment00:11:40 First injury: major setback00:13:40 Second injury: nearly ruined00:18:50 Both legs completely failed00:24:00 Control thoughts, change outcome00:27:20 Discomfort creates real growth00:28:30 Targets make success visible00:29:20 Small actions for momentum00:30:40 Measure progress 00:32:10 Expect obstacles, stay calmReady to develop true entrepreneurial grit? Hit play now.-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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6
Tony Robbins Gave Me These 2 Questions (They Exposed Everything Wrong)
Two deceptively simple questions from Tony Robbins can expose hidden growth killers in your business. In this episode of The Relentless Entrepreneur, Shane Da Costa reveals how these questions sparked an uncomfortable - but necessary - reality check as his company prepares for international expansion.Shane breaks down the exact framework he used to identify five critical gaps preventing most businesses from scaling.You’ll also discover:✅The exact brand transformation process to shift from "millions to billions" thinking✅How to convert high-touch services into scalable products✅A strategy for replacing expensive sales calls with AI-powered automation✅The membership model that's revolutionising MRR✅And moreIf you're tired of hitting invisible growth ceilings in your business, the two questions in this episode could deliver your biggest breakthrough yet. Key moments:00:03:10 What would a buyer change?00:04:20 Brand and values00:06:30 Productized services 00:08:00 Sales systems built for scale00:09:20 Establishing monthly recurring revenue (MRR)00:10:40 Proprietary technology and IP00:15:00 Building a billion dollar brand00:17:30 Delivering client results 00:25:00 How to apply-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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5
How I Transformed My Company Culture in 90 Days (With Real Results)
There’s a Dangerous myth around company culture, and it could be bleeding your profits.Most CEOs think silly things like ping pong tables and free snacks build a great culture. They're dead wrong - and it could be costing them millions.In this episode of Relentless Entrepreneur, Shane DaCosta reveals how "modern culture initiatives" nearly destroyed his healthcare company - forcing him to make brutal decisions that eventually led to scaling to $28M in revenue.Tune in to discover:Why most "culture perks" can actually destroy team performance (and what to do instead)The hidden signs your culture is rotting from within… even if everything looks fine)A battle-tested framework for building culture that drives real results The 5 critical elements required to unite remote teams of 20-100 peopleHow to identify and remove toxic hires before they poison your entire organizationIf you're tired of hemorrhaging money on ineffective "culture initiatives" and ready to build a high-performing team that actually drives results, this episode is your wake-up call.-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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4
Give Me 22 Minutes to Show You How I Built a $28M Business (The Unconventional Way)
Want to scale past $100,000… $1M… even $10M? Stop being a specialist.Your "specialist mindset" could be secretly sabotaging your business growth.In this episode of The Relentless Entrepreneur, Shane DaCosta reveals the harsh truth behind scaling his business to $28 million in revenue - and why the popular "master your craft" advice might be killing your growth potential.Shane exposes why becoming a "jack of all trades" transformed his ability to build high-performing teams and create true leverage. He shares specific examples of how understanding everything from sales psychology to financial management became the hidden key to his scaling success.Tune in to discover:Why trying to delegate without deep operational knowledge leads to costly hiring mistakesThe critical difference between assessing current ability vs future capacity in team membersHow Shane used this counter-intuitive approach to build a business that runs without himKey Moments:00:00:00 Introduction and scaling credentials00:02:00 Why leverage is essential for business growth00:07:00 The importance of skill acquisition00:10:00 Sales psychology and methodology00:13:00 Experience economy and customer success00:15:00 Essential business pillars for growth00:19:00 Leadership development importanceWhether you're struggling to break through revenue plateaus or dreaming of building an 8-figure empire…Hit play now to discover why mastering the fundamentals across your entire business might be the scaling secret you've been missing.-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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3
Why Most Sales Teams Fail (The Hidden Saboteur)
Tired of watching your sales team burn through leads - while your competition outperforms you month after month? There's a "hidden saboteur" killing most sales teams. And it's NOT what 99% of business owners suspect.In this episode of Relentless Entrepreneurs, your host Shane Da Costa exposes the REAL reason most sales teams are destined to fail - and reveals his proven blueprint for building an unstoppable sales machine.This isn't your typical "theory-based" sales training. Shane shares the exact systems he's used to generate over $27,000,000 in online sales.You'll discover his most closely guarded secrets for hiring top performers, creating bulletproof training systems, and scaling your sales operation into a predictable revenue engine.Key moments:00:04:00 Why you must master sales first00:07:35 Two critical traits of ultra-high performers00:11:20 Creating detailed sales systems 00:19:05 Managing vs leading your sales team00:23:40 How culture drives performanceReady to transform your sales team into a revenue-generating powerhouse? Listen now to get proven frameworks that work.-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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2
Why Most Entrepreneurs Never Reach 8-Figures (Reality Check)
There's a reason why less than 1% of entrepreneurs ever break through to 8-figures, and it's not what you think.Being successful at 6-figures doesn't guarantee success at 7 or 8-figures.In fact, the very skills and mindset that got you to six figures could be exactly what's holding you back from scaling further. In this episode of Relentless Entrepreneurs, I break down the three distinct levels of entrepreneurship:Technician. Operator. CEO.And I share why most entrepreneurs get stuck at level one, trading time for money while dreaming of true freedom.Key moments:00:00 Intro01:40 Three types of entrepreneurs 04:30 Trading time for money07:20 The truth about perfectionism 13:30 Leadership evolutions15:30 CEO role focuses17:30 Responsibilities at each level19:30 Identity shifts-Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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1
Lessons from A $26M Business: Systems, Scaling, and Audacious Goals
I built a $26m healthcare company from nothing… and I’m sharing how I did it.Ever wonder how some entrepreneurs seem to break through every ceiling while others stay stuck? I'm your host - Shane Da Costa. And in my first episode of The Relentless Entrepreneurs Podcasts, I'm pulling back the curtain on my journey — from struggling personal trainer to CEO of a $26M healthcare company.It wasn’t long ago I felt trapped trading time for money and dreaming of something bigger. Today, I run one of Australia's fastest-growing healthcare companies, and I'm on track to hit $100M in the next three years. In this raw and unfiltered conversation, I reveal everything - including the strategies that worked, the mistakes that nearly broke me, and the critical decisions that changed everything. You'll discover:✔ The unconventional approach that helped me hit my first $100K week within months✔ My proven system for building and scaling teams (I've hired hundreds of people)✔ The game-changing partnership strategy that's fueling our explosive growth✔ Behind-the-scenes look at our expansion into the US market✔ The real truth about what it takes to build a high-performance businessReady to stop playing small and build something extraordinary? Hit subscribe now and join me on my journey to $100M. Key moments:00:00 Intro02:10 Hitting $50K weeks 05:15 Hitting $100K weeks06:30 Targeting specific health conditions13:40 The Dream 100 strategy16:20 Employee stock option plans to retain key talent19:00 Expanding into US marketDon't miss this conversation about the challenges and strategies of scaling an online business to nine figures. -Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin-Follow Shane on social media:Facebook https://www.facebook.com/shanedacostaofficialInstagram https://www.instagram.com/shanedacosta_official
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ABOUT THIS SHOW
Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same.In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom.Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you.You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like.If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook.Because freedom is a choice.
HOSTED BY
Shane Da Costa
CATEGORIES
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