Friends with Benefits

Send us Fan MailThe best leaders aren't just built in boardrooms, they're built in the moments nobody sees.This week, we're joined by Heather Cooper, former CEO of Cloud Coach, and Blakely Graham, former CEO of TaskRay, now co-hosts of the podcast Not All Business, for a rare, unfiltered conversation about competition, connection, and what it really costs to lead. Heather and Blakely spent over a decade as rival CEOs in the Salesforce ecosystem, building competing companies, never once meeting. Until, a mutual friend changed everything. In this conversation, we explore how their unlikely friendship became the foundation for something bigger, what they both silently carried as leaders, and why the loneliness of the corner office is the topic nobody wants to admit to.We also dig into the realities of building a people-first culture in a world obsessed with top-line numbers, what it looks like to lead with humor and humanity, and how both women redefined success after their exits. From crying in bathrooms between negotiations to bootstrapping profitable companies without a single investor dollar, Heather and Blakely don't hold back. Whether you're a founder, a leader, or someone who's ever felt like they had to have it all together, their honesty, laughter, and hard-won perspective are exactly what you need to hear.What you’ll learn:How true belonging starts with self-acceptance and embracing your full identityWhy community leaders must navigate both connection and conflict to build trustWhy chasing external validation can lead to burnout and inner conflictJump into the conversation:(00:00) Introduction(02:43) Meet Heather Cooper and Blakely Graham(03:51) Rival CEOs who never met(05:47) The meet cute: from competitors to friends(09:20) When competitors become your best allies(11:06) The loneliness no one warned them about(13:32) Hindsight vs. real-time awareness of burnout(18:20) Why leaders should know the human behind the role(20:03) Blakely's philosophy: work should be beautiful(23:27) Bootstrapped, profitable, and proud of it(27:55) Why VC culture kills company heart(33:07) Sex ed for leadership: the sticky situations segment(46:50) What great leaders are truly proud ofConnect with Heather Cooper: https://www.linkedin.com/in/heathercoopercc/Connect with Blakely Graham: https://www.linkedin.com/in/blakelygraham/ Check out Not All Business: https://notall.biz/ Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailBetter communication starts with understanding how people think, listen, and receive what you say.This week, we’re joined by Brittany Hart, Founder and CEO of Communiscape, for a conversation about what effective communication actually requires. Brittany shares how her work in large scale Salesforce implementations led her to a bigger realization: technology was rarely the issue. Teams were often missing the communication architecture needed to help people understand change, trust leadership, and move forward together.We talk with Brittany about why communication can feel easy with some people and surprisingly hard with others, what shifts when you’re running on a full tank versus an empty one, and why listening is often the part we miss. This one is practical, thoughtful, and a helpful reminder that small changes in how we communicate can have a big impact at work and at home.What you’ll learn:How Brittany’s four communication temperaments help explain the way people speak, process, and receive informationWhy communication changes when you’re operating from a full tank versus an empty oneHow the Five Terrains of Human Connection framework can help leaders create more clarity, trust, and better outcomes across teamsJump into the conversation:(00:00) Introduction(01:21) Meet Brittany Hart(05:02) Brittany’s origin story(07:19) Why communication breaks down(10:14) The four communication temperaments(16:01) Lessons on how to read the room(20:35) Operating on a full tank vs. empty tank(23:52) Becoming multilingual in communication(26:19) How to spot communication styles fast(28:19) What body language is telling you(29:48) Do similar communication styles clash(31:29) “Masking” in organizations and executive communication(36:15) The Five Terrains of Human Connection(40:18) How to deliver hard feedback well(43:04) Daily practices for better communicationConnect with Brittany Hart: https://www.linkedin.com/in/brittanyhart/ Check out Communiscape: https://www.communiscape.com/ Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailWe talk a lot about performance, but not nearly enough about what pressure does to the way we think, lead, and show up.This week, we’re joined by Angus Nelson, executive coach and author of Neuro Resilient Leader, for a conversation about what sits underneath pressure and performance. Angus shares why leaders who seem successful on the outside can still be operating from stress, scarcity, and survival mode, and why what looks like a strategy issue is often something deeper.We talk through his C3 framework and what it means to build real stability when everything feels fast and uncertain. Angus also reflects on his own story, and how identity, self trust, and daily inputs can keep us reactive or help us lead from a steadier place. This one will hit home for anyone who has been carrying too much and telling themselves to just push through.What you’ll learn:Why high performers can still get stuck when their nervous system is running the showHow Angus’ C3 framework helps leaders build more clarity, capacity, and composure under pressureWhy changing your inputs, beliefs, and daily practices can change the way you lead and liveJump into the conversation:(00:00) Introduction(03:59) Meet Angus Nelson(07:14) Redefining resilience and what to do with it(10:03) What to do when pressure starts running the show(11:43) Why self-awareness changes everything(14:06) The C3 framework for steadier leadership(18:19) Why hustle can’t build real capacity(20:10) Identity, power, and who you become(26:17) The shift from scarcity to freedom(32:26) Rewriting the inputs that shape you(37:45) The voice that says growth can feel dangerous(44:36) How to calm your body in the moment(50:20) Angus’ story of collapse and rebuilding(55:47) Why so many men choose isolation(01:00:28) Why being more human matters more nowConnect with Angus Nelson: https://www.linkedin.com/in/angusnelson/ Check out Angus’ website: https://angusnelson.com/ Check out the Neuro Resilient Leader: https://freebook.vip Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com

Send us Fan MailSleep is essential for high performance and well-being, yet it’s often overlooked.This week, we’re joined by Kristen Rainey, sleep expert and consultant, to discuss how quality rest can transform your health, productivity, and life. Kristen shares her journey from battling burnout to becoming an advocate for the power of sleep, explaining how it’s the foundation for optimal performance in both work and life.In this conversation, we go into the importance of sleep routines, the impact of habits like screen time and alcohol, and how to create an environment conducive to rest. Kristen highlights how many people believe they’re getting good sleep, only to discover they’re missing key components for truly restorative rest. Whether you’re struggling to get quality sleep or want to optimize your rest for better focus and resilience, this episode offers valuable tips to help you achieve a healthier, more productive lifestyle.NOTE: Our conversation on sleep got so intense that the building’s electrical grid decided to take a nap. The lights got cut near the end, but the mics stayed awake to bring you this unintentional ASMR session in the dark. After all, the show must go on!What you’ll learn:How sleep impacts performance, productivity, and overall well-beingKey habits that affect your sleep quality and how to improve themWhy creating a consistent sleep routine is essential for peak performanceJump into the conversation:(00:00) Introduction(04:21) Meet Kristen Rainey(06:18) Kristen’s career running food at Google(07:39) Burnout, the battery metaphor, and hitting the wall(11:25) Why sleep is the missing piece(13:22) Nighttime dos and don’ts for better sleep(15:53) How alcohol and REM sleep affect resilience connection(20:22) What works and doesn’t in sleep tracking technology(25:43) Sleep deprivation as a badge of honor and the cost of “getting by”(30:15) How poor sleep changes what you crave and why(38:02) Morning light, circadian rhythm, and the snooze button problem(40:58) The highest-leverage changes you can make starting tonightConnect with Kristen Rainey: https://www.linkedin.com/in/kristenrainey/ Check out Kristen’s website: https://kristenrainey.com/ Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailGreat storytelling is at the heart of building authentic connections and trust with your audience.This week, we’re joined by Ademola Adelakun, CEO & Founder of content agency A2 Media, LinkedIn video creator, and magician, to discuss the powerful role storytelling plays in video marketing and brand trust. Ademola shares his journey from creating magic tricks to mastering the art of video content, showing how brands can transform their marketing by telling stories that resonate with viewers on a deeper level.In this conversation, we explore the key principles of compelling video content, the emotional engagement needed to capture attention, and why so much of today’s content feels flat. Ademola explains how brands can move away from generic messaging, how to build trust with your audience, and why making videos that speak directly to people’s experiences is the key to success. Whether you're looking to create more impactful content, foster customer loyalty, or elevate your brand’s storytelling, this episode is packed with actionable insights to help you connect with your audience like never before.What you’ll learn:How storytelling in video can transform brand trust and customer loyaltyHow to create videos that speak directly to your audience and build deeper connectionsWhy emotional engagement is crucial for standing out in today’s crowded marketJump into the conversation:(00:00) Introduction(01:57) Meet Ademola Adelakun(03:39) How Snapchat fame led to content careers(06:04) Why magic tricks and brand trust work the same way(09:31) Storytelling is a learned skill and transformation is the key(15:57) Why video is the bridge to trust(17:51) What most brands fundamentally misunderstand about trust(22:03) The tension between enterprise and having fun(25:49) AI-generated content and how it can erode trust(30:42) How a Nigerian upbringing shaped his "ask why" approach(37:22) The real version of success Ademola is chasing(43:31) Advice to his younger selfConnect with Ademola Adelakun: https://www.linkedin.com/in/ademola-adelakun/ Check out A2 Media: https://a2media.ca/ Check out The Connections Course: https://www.artofaccomplishment.com/course/the-connection-course Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailThe most successful high performers know that success isn’t just about results, it’s about understanding the mind and body connection. This week, we’re joined by Jenn James, Founder and Chief Growth Expert at Fresh Demand, and an expert in the neuroscience of change, to discuss how to break free from burnout, rewire your brain, and achieve lasting success without sacrificing your health. Jenn shares her journey from corporate burnout to teaching others how to overcome stress and anxiety while maintaining high performance.In this conversation, we dive deep into the neuroscience behind stress, the role of emotional intelligence, and how your thoughts and behaviors create your personal reality. Jenn explains how to recognize the patterns that hold you back, why change is more about rewiring the mind than changing your environment, and how to make conscious choices that support your well-being. Whether you're looking to improve your leadership, break through mental barriers, or simply thrive in high-pressure environments, this episode offers practical tools to help you transform your mindset and live a more balanced life.What you’ll learn:Why high performers often struggle with stress and burnout despite successWhy emotional intelligence and self-awareness are key to lasting personal changeHow to rewire your brain to break free from negative patterns and stress loopsJump into the conversation:(00:00) Introduction(01:51) Meet Jenn James(05:30) The burnout that changed everything(05:58) Discovering the neuroscience of change(10:06) Why stress feels like the price of admission(12:17) Your personality creates your personal reality(14:09) How stress hijacks your brain and body(20:06) We’re addicted to our own stress chemicals(22:24) How to begin to change and define a future self(31:34) Breath, meditation, and rewiring the brain(35:36) How unprocessed stress shapes team cultureConnect with Jenn James: https://www.linkedin.com/in/jennjjames/ Check out Jenn James’ website: https://jennjames.io/ Check out Fresh Demand: https://freshdemandco.com/ Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailThe strongest leaders don’t separate performance from people, they know the two rise and fall together.This week, we’re sitting down with our friend Kyle Lacy, CMO at Docebo, to talk about leadership, identity, ambition, and what it takes to build a big career without losing yourself in the process. Kyle has always been someone we admire for how openly he talks about work, family, writing, health, and the tension of trying to hold it all at once. In this conversation, we get into the cost of making work your whole identity, what burnout really looked like for him after a major career high, and how he’s built better rhythms without pretending he doesn’t love to work.We also dig into Kyle’s approach to leadership and why so much of the real work has nothing to do with dashboards or tactics. He shares how he sets expectations with new hires, what it means to build a team culture people can actually feel, and why listening might be the most underrated leadership skill there is. We talk about brand building too, from the golden llamas to creating experiences people remember because they’re thoughtful, creative, and human. What you’ll learn:Why burnout often looks like a slow drift, not one dramatic breaking point  How clear expectations, real listening, and visible values help teams trust their leaders Why memorable brands come from creativity, taste, and experiences people actually care aboutJump into the conversation:(00:00) Introduction(03:43) Meet Kyle Lacy(05:25) Showing up fully online and in life(09:11) Why telling your story builds your career(12:20) How Kyle leads a new team(14:55) The expectations that define his culture(18:32) The burnout that changed everything(24:07) Why leaders have to model balance(26:11) The habits helping Kyle avoid burnout(30:16) Making peace with ambition(32:30) Why creativity still wins in B2B(37:43) The Golden Llama story(39:42) The kind of leader he wants to beConnect with Kyle Lacy: https://www.linkedin.com/in/kylelacy/ Check out Docebo: https://www.docebo.com/ Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailAdult friendship isn’t hard because we don’t want it, it’s hard because we don’t know where to start.This week, it’s just us, and we’re talking about the thing we’ve both had to admit out loud lately: making friends as an adult can feel weirdly hard. Sam shares why she set an actual goal to create more spaces for connection and why it feels like we’ve lost the “third place” where friendships used to happen naturally. We get into what’s really getting in the way, including the connection crisis we’re living in, how social media can mess with your head, and why putting your phone down is sometimes the first brave move. Then we talk tactics: find one person, lead with curiosity, use simple “how” and “what” questions, and actually follow up when you meet someone you like.  What you’ll learn:Why adult friendships often stall out after the first conversation and how to break the awkward cycleHow to start better conversations using “how” and “what” questions that invite real connectionHow to turn a good chat into an actual friendship through intentional follow up and shared experiencesJump into the conversation:(00:00) Introduction(02:41) Why making friends as a grown up feels so hard(06:07) What Bozeman Nights taught us about community(07:51) Getting past the awkward and making the first move(09:08) Social media, loneliness, and the connection crisis(15:28) Digital detox, boundaries, and getting your time back(24:48) Better questions that lead to real connection(28:37) How to turn a good chat into a real friend(31:40) Bond through experiences, not just conversation(32:57) Create rituals that make connection automatic(35:03) Hosting with intention so community doesn’t fall flat(41:05) Loneliness, courage, and putting yourself out there(43:20) Real community over followers every timeCheck out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailEverybody wants more friends, but nobody knows how to make them.This week, we’re joined by D’Art Strickland, Senior Solutions Marketing Manager at BigID, to talk about something most of us feel but rarely admit: it’s hard to make friends as a grown-up.After a major life shift left him sitting on the couch wondering what changed, D’Art decided to get uncomfortable. From “Dinner with Strangers” to driving Uber for human conversation, he began intentionally pursuing connection, not because it was easy, but because it mattered. His work in enablement mirrors the same philosophy: move from transactional to relational, lead with curiosity, and remember that we’re human first.In this conversation, we explore why everyone wants more friends but no one knows how to make them, how bravery and vulnerability go hand in hand, and what it means to reclaim your “sparkle.” D’Art shares how small, intentional acts of courage, even just walking into the bar instead of driving past it can shift isolation into belonging.What you’ll learn:Why making friends as an adult feels so hard and what to do about itThe difference between transactional and relational living at work and in lifeHow curiosity fuels confidence, storytelling, and deeper human connectionJump into the conversation:(00:00) Introduction(04:16) Bingo night energy: inside jokes and setting the tone(05:07) Sales enablement explained: from black hole to confidence builder(09:53) ‘D’Art and the Deal’: building confidence through community(16:22) Making friends as a remote adult: dinners with strangers & Uber(25:13) Connected yet disconnected: the cultural tension (+ ALX break)(28:12) Why adult friendships feel hard and the need for third places(28:28) Building community on purpose: the Bozeman Knights experiment(29:06) Bravery by default: choosing discomfort over comfort(29:45) Acquaintance vs. friend: the phone number barrier(32:15) Why asking feels awkward (for men and women)(35:18) The dive bar story: you can’t fail by trying(40:17) Health, fun, and finding the sparkle again(43:39) Facilitating connection at work and the call to be humanConnect with D’Art Strickland: https://www.linkedin.com/in/dartstrickland/ Check out BigID: https://bigid.com/ Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailSometimes the wake-up call isn’t a missed quarter, it’s your body telling you the pace you’ve been running at is no longer sustainable.This week, we’re sitting down with Casey Calkins, Facilitator & Coach, and founder of C2it Partners, where she helps sales leaders build healthier, higher performing teams. Casey shares what it looked like to live in a constant high-demand stress loop, the health spiral it created, and the moment she realized she couldn’t keep letting work be the thing that mattered most.We get into how leadership and wellbeing are tied together more than most people want to admit, why your team learns more from your behavior than your calendar talk, and how to start releasing the control that quietly fuels burnout. Casey also walks through simple practices that helped her reset, plus a decision filter that makes the day-to-day feel lighter fast: knowing which “balls” are glass and which ones are rubber.What you’ll learn:How chronic stress can feel productive until it starts costing you your healthWhy your example as a leader sets the standard for boundaries on your teamA simple framework to protect what’s fragile while letting the rest bounceJump into the conversation:(00:00) Introduction(01:56) Meet Casey Calkins and the big tech wake-up call  (03:30) The LinkedIn post that sparked the chronic stress loop conversation  (06:35) Always on culture and why recovery gets ignored  (09:17) Boundaries are leadership and your team mirrors your tone  (14:34) Why managers get promoted with zero enablement  (23:42) The real work of leading people and why burnout is still taboo  (29:37) Self regulation and how your energy sets the room  (31:04) The self awareness traps overconfidence vs imposter syndrome  (34:18) Simple resets that work walks sunlight and real breaks  (35:52) True rest for Type A leaders and how to schedule it  (39:43) Phone and sleep hygiene and breaking the doomscroll cycle  (41:55) When it feels impossible and how to downshift with purpose  (47:59) You are not indispensable and why that is freedomConnect with Casey Calkins: https://www.linkedin.com/in/caseycalkins/ Check out C2it Partners: https://www.c2itpartners.com/ Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailCreating impactful leadership starts with understanding and evolving your own way of being.This week, we’re joined by Kelly Ramirez, an executive coach and founder of Elemental Leadership, a coaching practice focused on helping leaders unlock their full potential. Kelly’s career has been shaped by her passion for helping individuals and organizations overcome personal and professional barriers, and today she’s sharing insights on how leaders can reframe their mindset to drive more meaningful outcomes.In this conversation, we explore the power of ontological coaching, why emotional awareness is essential for effective leadership, and how embracing discomfort can lead to transformational growth. Kelly shares how leaders can move beyond tactical decisions and build a deeper connection with their teams by shifting their way of being.What you’ll learn:Why embracing discomfort can be a powerful tool for growth and overcoming limitationsHow ontological coaching can transform leadership by focusing on your way of beingThe role emotional awareness plays in effective decision-making and leadership presenceJump into the conversation:(00:00) Introduction(01:28) Celebrating podcast milestones and successes(04:50) Epic adventures: personal growth beyond business(10:42) What is ontological coaching and how does it transform leadership(14:17) Client stories: real-life impact of coaching(31:45) The power of self-observation in leadership(32:11) Understanding your default mood and its influence(34:44) Neuroplasticity: rewiring your brain for growth(36:22) Challenging yourself for greater impact and leadership(36:47) Easy vs. ease: finding flow in leadership(39:25) Identifying challenges and finding solutions(44:49) Making difficult decisions as a leaderConnect with Kelly Ramirez: https://www.linkedin.com/in/kellyramirezelemental/ Check out Elemental Leadership: https://welcometoelemental.com/ Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailStrong communities start with intention and vision before results.This week, we discuss our journey with Arcadia, a space we’ve built for leaders to connect, learn, and grow. After two successful events, we’ve expanded into an ongoing community that nurtures relationships beyond the conference room, blending work, life, and personal growth.In this conversation, we share how we navigated the balance between business and family, why alignment is key in both work and life, and how we’ve been able to build something that’s not just an event but a movement. We dive into what it truly means to create a space of belonging, how to prioritize self-care while building big dreams, and the lessons we’ve learned about leadership and trust. Whether it’s at home or in the office, we think you’ll walk away from this one with a fresh perspective on how to show up for the people who matter.What you’ll learn:How to balance business, family, and personal growth effectivelyWhy alignment and communication are essential for leadership and trustThe key to building community beyond just an eventJump into the conversation:(00:00) Introduction(03:01) The Arcadia journey and building community(05:31) Overcoming challenges and key learnings(08:19) Balancing life, family, and business(10:55) The importance of self-care and personal growth(12:33) Building meaningful local friendships(13:31) Understanding partnerships and ecosystem growth(15:19) Overrated and underrated business trends(17:03) Lessons learned from failures and missteps(19:41) Practicing core values and managing finances(25:28) Redefining success and finding fulfillment(27:08) Humbling and hilarious parenting moments(29:27) Gratitude and future plans for ArcadiaCheck out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailBuilding strong relationships is about creating the foundation long before you need it.This week, we’re joined by Josh Katz, founder of Knostra, a platform designed to help people build and maintain relationships more effectively using AI. Josh’s career has been centered around partnerships, and today, he’s focusing on how we can expand our circles authentically, without losing the human touch in a tech-driven world.In this conversation, we dive into why personalization doesn’t equal being personal, the importance of context and timing in business relationships, and how AI can amplify human connection rather than replace it. Josh shares his insights on building meaningful relationships at scale, and how the right systems can transform your ability to connect, follow through, and build trust over time. It’s a must-listen for anyone looking to deepen their professional relationships, both inside and outside the office.What you’ll learn:How AI can enhance, not replace, meaningful human connections in businessThe importance of creating a system to stay connected and follow throughWhy personalization is not the same as being personal, and how authenticity drives trustJump into the conversation:(00:00) Introduction(03:23) The problem with relationship systems(06:11) Why context and timing matter(09:39) Personalization vs. being personal(12:40) Using AI to amplify relationships(16:59) The importance of context in communication(19:26) Balancing sales goals and authentic relationships(23:11) How Knostra enhances relationship-building efforts(27:43) Why relationships are the ultimate business differentiator(32:10) The value of maintaining personal vs. corporate information(36:10) Navigating the tension between business and personal trust(39:40) How AI can help businesses scale relationships(43:10) Josh's journey from idea to businessConnect with Josh Katz: https://www.linkedin.com/in/joshkatz/ Check out Knostra: https://knostra.ai/ Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailDeep self-awareness combined with intentional leadership creates a powerful foundation for personal and professional growth.In this episode, we speak with Barrett Brooks, an Executive Coach and host of his podcast, Good Work, whose approach to personal growth and leadership has transformed how he works and how he impacts others. Barrett’s journey has taken him from the fast-paced world of corporate leadership to embracing the calling of coaching, where he helps individuals align their inner gifts with their leadership purpose. He’s passionate about helping leaders break free from the armor of societal expectations and truly connect with their authentic selves.We explore how Barrett discovered his true calling, the importance of knowing yourself before leading others, and the pivotal role surrender plays in effective leadership. Barrett shares his journey from burnout to purpose-driven work, and how embracing both the joys and the griefs of life can unlock peace and authenticity in leadership. He also discusses the concept of “Good Work,” focusing on how leadership that is rooted in self-awareness and inner peace leads to sustainable success. This conversation offers invaluable insights into leadership, personal growth, and the journey to leading with authenticity and intention.What you’ll learn:How self-awareness and surrender can unlock your unique gifts and enhance leadershipWhy embracing both joy and grief leads to better decision-making in leadershipHow Barrett Brooks moved to purpose-driven work by aligning his gifts with his callingJump into the conversation:(00:00) Introduction(03:09) Barrett’s definition of "Good Work" and the role of gifts(04:26) The challenge of surrendering and the armor people build(08:02) Barrett’s transition from executive to coaching and personal reinvention(13:08) Overcoming fear and embracing the entrepreneurial path again(17:16) The mental shift from career success to personal purpose(23:32) Exploring the relationship between grief and joy in leadership(28:32) The concept of self-actualization in leadership and finding peace(32:35) The importance of knowing your story to transform your leadership(36:05) Creating space for reflection and the power of silence(41:11) Barrett’s new venture: Presence-Based® Coaching and its future potentialConnect with Barrett Brooks: https://www.linkedin.com/in/barrettabrooks/ Barrett’s website: https://barrettbrooks.com/ Check out Presence-Based Coaching: https://presencebasedcoaching.com/ Check out Good Work with Barrett Brooks: https://www.youtube.com/@BarrettABrooks Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailThe strongest relationships aren’t built when you need them. They’re built long before that.This week, we’re sitting down with our longtime friend Erika Flowers, Chief Client Officer at Profitable Ideas Exchange, professional trail runner for The North Face, author of “The Growth Engine”, and one of the most thoughtful relationship builders we know. We’ve had versions of this conversation with Erika over the years at Arcadia, but this is the first time we’ve captured it on the mic, and it might be one of the most tactical episodes we’ve ever recorded.We talk about why investing in people without an immediate return is the foundation of trust, how real partnerships are strengthened through feedback and shared accountability, and why great conversations only matter if you follow through on what you hear. Erika breaks down the systems behind meaningful relationships, from facilitating executive roundtables to her now-famous note card exercise, and shares how curiosity, consistency, and credibility compound over time in both business and life.What you’ll learn:Why long-term relationships outperform short-term wins in business and partnershipsHow client feedback and advisory boards strengthen trust and shared ownershipWhat it takes to turn good conversations into real outcomes through consistency and follow-throughJump into the conversation:(00:00) Introduction(03:44) When people get you wrong(09:20) What Profitable Ideas Exchange actually does(13:04) Adding value before there’s an ask(15:07) Curiosity as a leadership skill(19:06) Process over outcomes and why it works(24:10) Turning conversations into real results(30:11) Writing “The Growth Engine”(32:28) The reality of leading a sales function(32:50) What drives growth in professional services(35:24) Why client feedback changes everything(39:06) Building trust inside your team and outside your walls(45:51) The note card habit that compounds relationships(52:03) Rapid-fire reflectionsConnect with Erika Flowers: https://www.linkedin.com/in/erika-flowers/ Check out Profitable Ideas Exchange: https://www.profitableideas.com/ Check out The Growth Engine: https://www.profitableideas.com/the-growth-engine/ Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailWhat happens when you combine the art of building relationships with the science of scaling businesses?In this episode, we speak with Will Taylor, a leader whose approach to partnerships and content creation has made waves in the industry. Will’s journey has taken him from building his personal brand through insightful content to shaping successful partnership programs that scale businesses. He’s passionate about using trust as a cornerstone of business growth and is now leading the charge at AudienceLed, where he helps companies tap into the power of third-party relationships to drive demand and pipeline.We dive deep into how Will built a career by sharing his learnings, the key to building meaningful, long-term business relationships, and the philosophy behind his approach to partnership success. Will opens up about how he leverages content as both a personal diary and a professional tool, and how intentional relationship-building can create real value. He also touches on why he believes that trust is the key to everything, especially when it’s built on a solid foundation of intentionality and structure. This conversation brings a fresh perspective on content, partnerships, and the business of building true connections.What you’ll learn:How trust, content, and intentional relationships drive scalable business growthWhy blending authenticity with strategy creates long-term impact in partnershipsHow Will Taylor uses content as a tool for both personal growth and professional successJump into the conversation:(00:00) Introduction(01:22) Discovering Will’s journey and philosophy on partnerships(03:31) Harnessing the power of content creation to shape a career(11:33) Aligning personal and professional values for lasting impact(17:12) Overcoming challenges and misconceptions in building partnerships(23:19) Proving your worth and creating value in business relationships(24:45) The importance of trust and structure in driving success(28:32) Introducing AudienceLed: building a demand gen agency(30:17) Tapping into the power of trust in modern marketing(35:16) Co-marketing vs. co-selling: what’s the best approach?(41:22) The value of doing hard things and growing through challengeConnect with Will Taylor: https://www.linkedin.com/in/vvilltaylor/ Check out AudienceLed: https://www.audienceled.com/ Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Genius

Send us Fan MailThere’s a certain clarity that comes from looking back and realizing every winding path was preparing you for who you are now. This week, we sit down with our friend Jeff Gangemi, someone we met by chance at B2BMX and somehow ended up adventuring through Montana, swapping stories in the woods, and weaving into our inner circle. Jeff’s lived a lot of lives: religion major, nonprofit guy, journalist, marketer, consultant, coach, dad, husband, traveler. His story is proof that reinvention isn’t always glamorous. Sometimes it’s messy and risky and full of unknowns, but still the thing you’re supposed to do.We get into Jeff’s journey of curiosity-driven career pivots, his move from Vermont to Los Angeles with two small kids, the reinventions that paid off, and the one time he didn’t follow the itch and what that’s teaching him now. We also explore how he discovered men’s coaching, how breathwork reshaped the way he shows up in the world, and what it takes to grow with someone for 23 years without losing yourself along the way. If you’ve been feeling the pull toward “what’s next,” this conversation is exactly the kind of honest, grounded encouragement you need.What you’ll learn:Why curiosity is one of the most powerful career and life tools you can buildWhat real reinvention looks like, both the freedom and the discomfort of itHow coaching can shift the way you lead, relate, and step into the person you want to becomeJump into the conversation:(00:00) Introduction(01:13) The winding path that shaped Jeff’s story(04:50) How curiosity became a compass(08:45) When change shows up and asks for more(13:28) The messy middle of reinvention(21:32) How coaching shifted the way Jeff shows up(28:51) Therapy, coaching, and knowing what you need(30:10) Seeing potential in yourself and others(35:13) Finding the people who help you grow(40:37) Trying to build a life that actually works(48:14) Raising kids, taking risks, and staying steady(50:16) The books and ideas that keep us growingConnect with Jeff Gangemi: https://www.linkedin.com/in/jeffreygangemi  Check out Toptal: https://www.toptal.com/ Check out The 15 Commitments of Conscious Leadership: https://amzn.to/4oAUuSU Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailThere’s something powerful that happens when you meet a leader who thinks in systems but leads with soul.This week, we’re talking with our friend Rob Moyer, someone we’ve looked up to for years for how he builds partner programs, but even more for how he builds the people behind them. Rob has scaled partnerships at every stage, from early-stage chaos to billion-dollar organizations, and he brings a perspective that blends discipline, clarity, and heart in a way you rarely see in tech. He’s also the founder of BlueThread.io, where he’s helping operators bring smarter systems and AI-driven clarity into their partner strategies.We get into how he narrowed Gong’s partner ecosystem from hundreds of “maybes” to a focused engine that actually produced results, the frameworks he teaches operators to bring order to ambiguity, and the mindset shifts that helped him create a life he’s proud of. Rob talks openly about redefining ambition, taking bold career pauses to be present with his kids, and why “total life victory” has become the filter he uses for every decision. This one hits leadership, identity, craft, and the courage it takes to do what actually matters.What you’ll learn:How to use focus, math, and operating systems to scale partnerships with intentionWhy discipline and self-honesty matter more than headcount or big visionsHow Rob designs for “total life victory” and builds a career around the relationships that matter mostJump into the conversation:(00:00) Introduction(03:04) How music connects us to the people we love(04:24) Breaking down the systems behind great leadership(07:12) Why the math always tells the truth in partnerships(12:57) Building structure when everything feels chaotic(14:43) Speaking the language your leaders actually hear(19:56) The habits that shape strong teams(24:21) Leading with honesty, heart, and humanity(26:52) Staying grounded as the world shifts toward ai(31:59) Total life victory and choosing what matters most(42:01) Finding calm through gratitude and getting outsideConnect with Rob Moyer: https://www.linkedin.com/in/robermo/ Check out BlueThread.io: https://www.bluethread.io/ Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailGrowth often comes when we step outside our comfort zone and face the unknown head-on.This week, we’re chatting with Scott Britton, founder of Conscious Talent and author of Conscious Accomplishment. You’ve probably seen his thought-provoking posts on LinkedIn, but in this conversation, Scott takes us behind the scenes of his journey. From selling his company to Salesforce to exploring the depths of consciousness, Scott shares how he went from chasing external success to discovering true fulfillment from within.We dive into how letting go of attachments and embracing awareness transformed his life, why spirituality and high performance aren’t mutually exclusive, and how embracing joy over achievement has reshaped his approach to business and life. Scott also opens up about his new venture, Conscious Talent, and how he’s helping leaders build businesses with both heart and success.What you’ll learn:How letting go of attachments can unlock true successWhy consciousness and high performance go hand in handHow shifting from external validation to internal fulfillment transforms your lifeJump into the conversation:(00:00) Introduction(02:30) Scott's journey from tech success to spiritual exploration(06:00) Realizing the need for change amidst external success(08:58) The transformative impact of Ayahuasca on Scott’s consciousness(12:30) Understanding consciousness and its role in shaping our experiences(18:04) Integrating spirituality with business practices(22:24) The role of attachment in achieving true success(28:59) The importance of awareness and emotional control(39:38) Launching Conscious Talent and its mission to align conscious leaders(49:56) The ripple effect of embracing consciousness in leadership and societyConnect with Scott Britton: https://www.linkedin.com/in/jscottbritton/ Check out Scott Britton’s work:Conscious Accomplishment: https://amzn.to/481OAVT Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailGrowth is about stopping long enough to ask what you really want.This week, we’re talking with Branca Ballot, former head of marketing turned founder, writer, and community voice redefining what success looks like. You’ve probably seen her on LinkedIn talking about ambition, motherhood, and the messy middle, but this conversation goes deeper into the in-between moments that changed everything.Branca opens up about what it took to walk away from a thriving career without a plan, how she learned to choose herself after years of putting work first, and the fear and freedom that came with not knowing what’s next. She shares what it was like to lose and then rebuild her sense of identity outside of a job title, how a family crisis reshaped her perspective on purpose, and why health and focus have become her new non-negotiables.We dig into what it means to pause in a culture obsessed with productivity, the hidden cost of doing it all, and how she’s channeling those lessons into building a company designed to help busy women live with more balance, not burnout.What you’ll learn:How to navigate the messy middle when your identity is tied to your careerWhat it really takes to rebuild purpose and confidence after walking away from stabilityHow to find clarity through stillness, reflection, and honest conversationsJump into the conversation:(00:00) Introduction(00:43) Branca’s story of reinvention(03:15) Leaving a high-growth startup and confronting the fear of the unknown(07:04) The emotional and financial challenges of stepping away from security(09:20) Redefining identity and self-worth beyond career titles(14:17) The “messy middle” rediscovering purpose and clarity(23:28) The inspiration behind building a company for busy women(41:11) How AI empowers non-technical founders to create and learn(47:52) What Branca refuses to sacrifice again: health and balanceConnect with Branca Ballot: https://www.linkedin.com/in/brancaballot/ Join the waitlist for Branca's New Application: https://kynn.app/Winner of Loveable's SheBuilds Hackathon: https://www.linkedin.com/in/khillcontag/Check out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailSometimes the biggest growth comes from saying yes to the things that scare you, even when you don’t feel ready.This week, we’re talking with our friend Brianna Doe, founder of Verbatim, co-creator of Let Her Cook, and author of The Unapologetic Professional. You’ve seen her all over LinkedIn, but this conversation goes deeper into the story behind the posts. Brianna opens up about how burnout, fear, and self-doubt pushed her to redefine success on her own terms, and why showing up fully as yourself can change everything, personally and professionally.We dig into how saying yes to uncomfortable opportunities built her confidence, what it really means to create a dream life instead of chasing a dream job, and how she’s learned to prioritize creative freedom, financial freedom, and joy in every decision. Brianna also shares the story behind her viral “Should I Quit My Job?” calculator, her media company Let Her Cook, and how she’s helping others do work that actually feels like them.What you’ll learn:Why fear is a sign you’re heading in the right directionHow to define success through creative freedom, financial freedom, and joyWhy authenticity is the most powerful career strategy you can haveJump into the conversation:(00:00) Introduction(01:09) Brianna’s professional journey and achievements(03:19) The importance of authenticity on LinkedIn(07:34) Overcoming fear and embracing challenges(13:27) Building a dream life with creative freedom, financial freedom, and joy(26:10) The journey of writing The Unapologetic Professional(30:57) Navigating identity and career(36:52) Creating a career exit strategy(40:38) Launching the Let Her Cook YouTube channelConnect with Brianna Doe: https://www.linkedin.com/in/brianna-doe/ Check out Brianna Doe’s work:VerbatimThe Unapologetic ProfessionalLet Her CookStop The ScrollFull Plate Newsletter This Could’ve Been An Email NewsletterCheck out Arcadia: https://www.BeArcadia.com  Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com 

Send us Fan MailGrowth starts when you’re brave enough to ask yourself the hard questions.This week, we’re sitting down with our friend and returning guest, Morgan J Ingram, but not to talk about sales. Morgan opens up about the deeper work he’s been doing over the past few years: redefining success, finding fulfillment beyond professional goals, and creating harmony across every area of life.We dig into the story behind his “healing circle,” a self-reflection framework that challenged him to take an honest look at his health, relationships, spirituality, and mindset. Morgan shares how he moved from proving people wrong to leading with love, the accountability that comes from doing the work in community, and why self-honesty is the first step to real growth.What you’ll learn:How Morgan’s “healing circle” helped him identify blind spots and rebalance his lifeWhy fulfillment comes from self-love, not external validationHow leaders can bring holistic growth and honesty into their teamsJump into the conversation:(00:00) Introduction(01:04) Morgan’s journey and insights(04:11) The Healing Circle(13:12) The importance of community(16:35) Taking action and overcoming obstacles(20:19) Self-love and continuous growth(29:12) Personal reflection rituals(30:42) Honesty and self-assessment(32:57) Impact on leadership and community(35:00) Encouraging holistic leadership(38:04) The healing circle exercise(40:03) Remote team dynamics(46:01) Social media and personal growthConnect with Morgan J Ingram: http://linkedin.com/in/morganjingramamp Check out Morgan’s Newsletter: https://www.theampsocial.com/commish Check out Arcadia: https://www.BeArcadia.com Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com

Send us Fan MailBe Great. Be Arcadia.Season three kicks off with something special: the only recorded session from our 2025 Arcadia Leadership Experience. Recorded live in front of 65 attendees, this episode blends honest reflection, leadership lessons, and the heart of what’s next for our constellation (aka community). We share the story behind Arcadia, how it began as a consulting business and grew into a movement, and what it means to “Be Arcadia.” Throughout the conversation, we open up about choosing to invest in yourself, redefining success, and why greatness isn’t about perfection, but about the daily pursuit of better-than-average. If you’ve ever felt called to invest in yourself or find harmony in the chaos, this is the perfect place to start.What you’ll learn:What it really means to live with intentionWhy “greatness” and “harmony” go hand in hand How choosing yourself can transform not just your work, but your lifeJump into the conversation:(00:00) Introduction(02:06) Podcast evolution and future direction(04:22) Origins of Arcadia(06:59) Building harmony and greatness(09:54) Pursuing greatness and overcoming average(14:49) Investing in personal growth(15:41) Chasing passion and core values(16:26) Choosing to invest in yourself(17:06) Reevaluating success and energy(19:42) The Arcadian journey(22:03) Gathering leaders for growth(25:17) Launching the Arcadia community(30:12) The Arcadia declarationCheck out Arcadia: https://www.BeArcadia.com Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/ Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/ Produced in partnership with Share Your Geniushttps://www.shareyourgenius.com

Send us Fan MailJen Waltz doesn’t just build partner programs, she rewires them for impact.In this episode, Jen joins Jason and Sam to drop an absolute gem on authentic networking, channel evolution, and the art of partner-led scale. She dives into everything from being “voluntold” into channel, to the difference between real partnership and just pushing portals. We talk trust, seller psychology, the 7-partner strategy from Jay McBain, and why emotional intelligence is your most valuable asset in GTM.Jen also shares her personal journey, growing up at the intersection of four cultures, learning from a fighter pilot father and financial strategist husband, and how that shaped her unique leadership lens.This one’s got it all: heart, humor, hard truths, and tactical gold.Whether you’re a partner leader, aspiring board member, or just thirsty for curiosity (shoutout to Jen’s self-proclaimed “thirst trap for learning” mindset), this is your episode.

Send us Fan MailJoe Henderson, a seasoned expert in global partnerships, shares his journey from an accidental entry into the field to becoming a specialist in building partnerships from scratch. Joe discusses the nuances of establishing global partnerships, emphasizing the importance of understanding cultural differences and the necessity of face-to-face interactions. He highlights the significance of curiosity and open-mindedness in navigating diverse business cultures.  We delve into the concept of "unreasonable hospitality," inspired by Will Guidera's book, and how it can transform partner relationships by focusing on proactive engagement and creating exceptional experiences. The episode explores the challenges of assessing a company's readiness for partnerships and setting realistic expectations, with Joe offering insights into the timeline and metrics for building a successful partner program from zero to one.Join us for Arcadia Leadership Experience - ArcadiaLeadershipExperience.com Will Guidera's Unreasonable Hospitality https://amzn.to/44Vhzcw

Send us Fan MailJoin Jason and Sam on the Friends with Benefits podcast as they chat with Robin Dreeke, a former FBI counterintelligence expert. Robin shares his unique insights on building trust and relationships, drawing from his 21 years of experience in the FBI. He talks about the importance of understanding others' challenges and priorities, and how genuine curiosity and transparency can foster trust. Robin also discusses how his experiences in espionage translate to business leadership, emphasizing the power of authentic connections. Whether you're in the world of spycraft or business, Robin's advice on human behavior and trust-building is invaluable. Check out Robin's latest book here: https://amzn.to/4lQXN8fJoin us this summer: Arcadialeadershipexperience.com/

Send us Fan Mail-Porizkova You can’t automate authenticity. You have to earn it.In this episode, we sit down with MK Getler-Porizkova, CMO at Loop & Tie, host of The Connected Brand podcast, and someone who talks about human connection like it’s their life’s calling (because it is).We dive deep into the idea that real leadership starts with self-awareness, and that brand trust, team culture, and customer relationships are all just echoes of the energy you bring into the room. We talk biomimicry, neuroplasticity, and how marketing strategies can (and should) be built on frequency, not just frameworks.This episode is for any leader who’s tired of performative leadership, copy-paste marketing, and hollow KPIs, and ready to lead, build, and live from a more connected place.

Send us Fan MailIn this episode, Jason and Sam dive into a playful game of quote recall from past episodes, sparking discussions on key partnership strategies. They explore the challenges of gaining board-level support, the importance of speaking the business language, and the pitfalls of spreading resources too thin across multiple partnerships. The duo emphasizes the need for partner leaders to influence go-to-market strategies and the value of partner ops in bridging organizational gaps. With personal anecdotes and professional insights, hopefully, you'll laugh a bit and find a few valuable lessons on building successful partnerships.

Send us Fan MailNed Arick, a successful leader with multiple exits, shares his journey of personal transformation and redefining success. He discusses the challenges of climbing the corporate ladder while losing sight of what truly matters. In this conversation, we explore the importance of self-discovery, setting boundaries, and finding joy in both personal and professional life. He offers insights on effective goal-setting, time management, and bringing one's authentic self to work. The conversation delves into Ned's approach to leadership, his journaling practice, and the creation of his newsletter "Meaningful Momentum." Throughout the episode, Ned emphasizes the value of introspection and aligning one's actions with a clear vision of their ideal life.If you're interested in more conversations like this one, join us this summer in Montana for the Arcadia Leadership Experience. More information at ArcadiaLeadershipExperience.com

Send us Fan MailIn this episode, Jason and Sam welcome marketing legend Dave Gerhardt. Known for his industry-shifting marketing approach at Drift and now leading Exit 5, Dave shares his journey from CMO to community builder. He emphasizes the power of human connection in marketing, especially in an era dominated by AI. Dave discusses the importance of building a founder brand, where storytelling and personal narratives become key differentiators in a crowded market. He recounts how Drift's success was rooted in creating genuine content that resonated with audiences, rather than focusing solely on product promotion. The conversation also touches on the challenges of measuring marketing ROI and the need for a holistic approach to partnerships and marketing strategies. Dave's insights offer a fresh perspective on how businesses can thrive by prioritizing relationships and authentic engagement.Join us in Montana for the Arcadia Leadership Experience this summer. https://arcadialeadershipexperience.com/

Send us Fan MailMara Gleason Olson shares her journey from witnessing a profound change in her father to becoming a leader in understanding human consciousness. She reveals how our thoughts shape our reality and how we can harness this to improve our lives. Through her work with Rebels for Peace, Mara empowers youth in Chicago to break free from limiting mindsets and become leaders in their communities. This episode is a deep dive into the mind's potential, offering insights into how changing our thoughts can change our world. Whether you're a leader, a parent, or someone seeking personal growth, Mara's insights provide a roadmap to a more conscious and fulfilling life. Check out Mara's book, One Thought Changes Everything here - https://amzn.to/4iRPoPvJoin us for Arcadia Leadership Experience July 14 -17 in Bozeman, MT. Learn more at https://www.arcadialeadershipexperience.com/

Send us Fan MailWhat does it take to build a partner program from scratch and make it a competitive differentiator?In this episode, we sit down with Sean Kester, an early employee at SalesLoft who played a pivotal role in building their partner ecosystem from the ground up. Sean shares how he transitioned from sales development to product leadership, his playbook for integrating partnerships into a company's DNA, and the lessons learned from scaling a partner program that set the industry standard.And, of course, we get into Sean’s personal journey, how he challenges himself with extreme endurance races, what keeps him learning, and his current work at In Revenue Capital helping early-stage SaaS startups scale their GTM strategies.

Send us Fan MailJoin us this July for the Arcadia Leadership Experience. Early Bird pricing through 2/28. Arcadialeadershipexperience.comWelcome back to Friends with Benefits! In this episode, we’re diving deep into the world of GTM (Go-to-Market) strategy, partnerships, and networking with our special guest, Stephen Oommen. Stephen is a powerhouse in the GTM and go-to-network space, bringing a wealth of experience in sales, partnerships, and leadership. We chat about:•The real etiquette of relationship-building in business•Unspoken rules of networking that can make or break your connections•Why metacognition (thinking about how you think) is the key to success•How to position yourself as a leader in a constantly evolving marketPlus, Stephen drops some major insights on building meaningful partnerships and navigating business relationships like a pro. If you’re looking to level up your GTM motion and sharpen your networking skills, this one’s for you.

Send us Fan MailHow do you break into new markets, shorten sales cycles, and build trust with buyers before your first conversation? Partnerships.In this special episode, we're replaying Jason’s B2BMX talk, "The Partner Effect", where he breaks down how partnerships can drive warmer leads, faster sales cycles, bigger deals, and deeper customer trust.Jason shares: ✅ Why the best companies go through partners—not solo✅ The staggering revenue impact of integrating partners into GTM motions✅ Tactical steps to embed partnerships into marketing, sales, and demand genIf you're a VP of Partnerships, CRO, or GTM leader, this one is for you.📢 Plus: If you’re attending B2BMX next week, find Jason there! And if you want to join 75 GTM leaders for the Arcadia Leadership Experience in Montana this July, visit arcadialeadershipexperience.com

Send us Fan MailSuccess in business, partnerships, and life starts with one thing: showing up. But what does that really mean? In this episode, Jason and Sam unpack the power of intentionality, how to build relationships that actually matter, and why success isn’t about chasing goals, it’s about who you become in the process.From the small daily habits that create momentum to the mindset shifts that turn connections into real opportunities, this episode is your guide to bringing your whole self to everything you do. Whether you’re leading a team, growing a partner program, or just looking to be more present in your life, this is the blueprint for making every interaction more meaningful.🎧 Tune in now and start showing up like it matters...because it does.

Send us Fan MailWhat if the key to revolutionizing your partnerships lies in thinking like a category designer?On this episode of Friends with Benefits, we’re joined by Pablo Gonzalez, a self-proclaimed expert and passionate evangelist for category design, to uncover how this powerful framework can transform the way partner leaders approach their programs.🎙️ What to listen for:•Why creating a unique narrative is more impactful than simply competing on “better.”•How to identify and solve unaddressed problems that set your partnerships apart.•The surprising role of self-worth, vulnerability, and authenticity in building stronger personal and professional relationships.From real-world examples like Liquid Death to actionable insights on ecosystem-building, Pablo shares how partner leaders can inspire loyalty, drive exponential value, and create partnerships that stand out.

Send us Fan MailFranz-Josef Schrepf, host of the Partnerships Podcast and author of The Book on Partnerships, takes us on a journey through the art (and science) of building partnership programs from scratch.From navigating the challenges of being the first partnerships hire to translating partnership value for the C-suite, Franz delivers hard-earned insights with clarity and humor. We explore why product-market fit is a must-have before launching a partner strategy, how to align partnerships with company goals, and why simplicity in your messaging is the ultimate power move.Franz also shares his take on the great debate: Should you specialize or generalize in your partnerships career? Plus, we unpack the hidden importance of internal stakeholders and how they can make, or break, your success.If you've ever wondered how to demystify partnerships and make them indispensable to your company, this conversation is packed with the frameworks, stories, and real talk you need.Tune in, take notes, and rethink how you approach partnerships...this one’s a masterclass.📘 Get The Book on Partnerships today 📘

Send us Fan MailIn this episode of Friends with Benefits, Jason and Sam sit down with Antonio Caridad, a true legend in the world of partner operations. Antonio shares how partner operations serve as the backbone of successful partnerships, driving both partner and customer experiences. From his innovative five-pillar framework to the role of partner ops in influencing customer journeys, Antonio offers practical advice and real-world insights. Discover why a strong partner experience isn’t just a luxury, it’s essential to scaling partnerships and achieving measurable results.Antonio also shares his philosophy on problem-solving, the value of active listening, and his passion for building scalable frameworks for partner teams. Whether you’re new to partnerships or a seasoned leader, this episode is packed with actionable takeaways to elevate your strategy.

Send us Fan MailOn today's episode, we dive deep with Brian Jambor, a true architect of partnerships and human connection. In this episode of Friends with Benefits, Brian unpacks the nuances of scaling partnerships, shares lessons from his career, which range from making headlines in the Wall Street Journal to launching innovative AI collaborations, and gives his take on the future of partnerships in the age of AI. Discover why trust, ethics, and connection are at the heart of his success, and hear how he’s helping redefine partnerships as a genuine, people-first approach to business. If you’re passionate about building impactful alliances, this episode is packed with insights to guide your journey.

Send us Fan MailIn this episode of Friends with Benefits, Jason and Sam sit down with Jen Igartua, CEO of GoNimbly, to talk all things RevOps. Jen walks us through her journey in the world of revenue operations, unpacking how RevOps has become essential for scaling B2B SaaS companies. We dig into the value of operationalizing partnerships and hear how GoNimbly has made this a core part of their strategy, especially through their powerhouse partnership with Gong. Jen also dives into the trickier side of RevOps, like solving attribution challenges and syncing up with C-suite priorities. And as a bonus, we get a peek into her creative world of improv and game design, showing us how creativity and adaptability make all the difference in business. This episode is packed with laughs, strategic insights, and Jen’s unique take on where RevOps and partnerships intersect.

Send us Fan MailIn this episode of Friends with Benefits, hosts Jason and Sam are joined by Aaron Leeder, VP of Partnerships at Pavilion, to explore the innovative role of partners as sponsors within the B2B landscape. Aaron shares insights from his experience at Pavilion, where sponsorships have evolved to provide authentic value to the community while supporting the organization's growth. Discover how Pavilion balances sponsors' needs with its members' expectations, creating meaningful connections that transcend traditional partnership models. Tune in to learn how thoughtful engagement and a commitment to community can drive success in partnership strategies.

Send us Fan MailIn this episode of Friends with Benefits, hosts Jason and Sam welcome Andrea, a prominent figure in the Salesforce ecosystem (Salesforce MVP Hall of Famer 🤯) and CEO of Sercante. The conversation delves into Andrea's journey from a Salesforce user to a successful entrepreneur, highlighting the founding and growth of Sercante, a company focused on creating seamless digital experiences using the Salesforce platform. Andrea shares insights into the challenges of naming a company, the importance of partnerships, and the evolution of Sercante, including its recent acquisition by Triliad. As a Salesforce MVP Hall of Famer, Andrea also discusses her contributions to the community and offers valuable advice for aspiring entrepreneurs. The discussion touches on her personal experiences as a female founder and mother, providing a well-rounded perspective on balancing professional and personal life.

Send us Fan MailIn this conversation, Pete discusses the concept of 'Open to Help,' emphasizing the importance of building authentic relationships and trust in networking. He shares personal experiences that shaped his willingness to help others, the significance of creating a space of trust, and the long-term benefits of genuine connections. The discussion also touches on the balance between personal and professional relationships, the role of curiosity in asking meaningful questions, and the idea that we are all just trying to be okay in our lives. Pete highlights the importance of grace and intentionality in fostering relationships that can lead to mutual growth and support.

Send us Fan MailTyler Calder is the CMO of PartnerStack and a friend everyone should know. On this week's show, we explored the evolving role of partnerships, the importance of speaking the business's language, and the parallels between marketing's past and partnerships' present. Here are the key takeaways from our conversation:- Partnerships and Business Language: Tyler emphasized the importance of partner leaders speaking the language of business. He discussed how partnerships today are similar to where marketing was 15 years ago, highlighting the need for leaders to demonstrate tangible value and align with business objectives.- Experimentation and Innovation: We delved into the significance of dedicating a portion of resources to experimentation. Tyler shared his approach of allocating 20% of the budget to innovative projects, stressing the importance of building trust and credibility to push boundaries and achieve significant breakthroughs.- AI and the Future of Partnerships: Tyler shared his thoughts on the rapid advancement of AI and its potential impact on partnerships. He encouraged staying informed and open to how AI can enhance productivity and drive new opportunities in the partnership landscape.This episode is packed with insights for anyone interested in leveraging partnerships for business success.

Send us Fan MailCan the future of B2B partnerships be built on a foundation of trust and data sharing? Join us as we kick off season two of the Friends with Benefits podcast with Bob Moore, co-founder of Crossbeam, who shares invaluable insights from his journey in redefining the partner tech landscape. Listen to Bob's compelling story of Crossbeam's inception, navigating the GDPR challenges of 2018, and tackling the daunting "cold start problem" to build a thriving platform connecting over 30,000 companies today. Bob's experience sheds light on what it takes to overcome industry skepticism and achieve success against the odds.Our conversation dives into the importance of aligning partnerships with revenue teams, a crucial component for maximizing the potential of partner ecosystems. We unpack the common pitfalls partner leaders face and the necessity of securing buy-in from sales leadership. The role of RevOps in integrating systems and metrics is emphasized, along with the strategic evolution of partner teams as force multipliers in the business world. In this rapidly changing environment, adapting from transactional roles to more strategic ones is key for maintaining relevance and driving growth.Join us on this insightful journey into the future of partnerships and strategic growth.

Send us Fan MailJoin hosts Jason and Sam for the first-ever LIVE recording of the Friends with Benefits podcast, from the inaugural Arcadia Leadership Experience (ALX). The Arcadia Leadership Experience combined experiences like glamping, fly fishing, and yoga with deep discussions on partnerships and personal growth. In this episode, they share insights from their closing keynote, exploring what it means to embody the values of Arcadia—harmony, intentionality, and greatness. Listen in as they discuss the importance of self-leadership, building authentic relationships, and the journey to personal and professional excellence. This episode is a heartfelt tribute to the power of community and the pursuit of greatness.For more on the event visit: https://www.arcadialeadershipexperience.com/

Send us Fan MailIn the season 1 finale, we delve into the critical topic of men's mental health in honor of Men's Mental Health Awareness Month. Joined by our friend and advocate Cory Snyder, we explore the societal pressures men face and the stigma surrounding emotional vulnerability. Cory shares his personal journey of dealing with extreme stress and physical symptoms, emphasizing the importance of self-awareness and seeking help. He discusses the challenges of balancing work, family, and personal well-being, and the often-overlooked financial stressors that contribute to mental health struggles. Cory also highlights the significance of creating intentional spaces for men to open up, such as his annual golf trip dedicated to mental health awareness. The conversation underscores the need for men to support each other and normalize emotional expression. This episode also marks the season finale, with a promise of more insightful discussions in the upcoming season.Thinking about joining us in Montana this summer for the Arcadia Leadership Experience? We would love to have you! Details here: https://www.arcadialeadershipexperience.com/

Send us Fan MailAlex Buckles joins us this week to take a deep dive into the complexities of co-selling in the tech and partnership space. Alex shares his six-year journey of solving the co-sell motion, emphasizing the importance of making it a predictable and repeatable process. Alex introduces the concept of a managed service to support sales reps, highlighting the role of co-sell alignment specialists. Our conversation also touches on the challenges of change management and the need for partner leaders to understand the sales cycle.Additionally, Alex talks about his personal connection to autism advocacy through his son and his work with Pathways for Autism, aiming to create employment opportunities and innovations for the autistic community. Get the Forecastable white papers (they're so incredibly good): https://forecastable.com/b2b-sales-reps-a-guide-to-keeping-partners-from-wrecking-your-deals/ 

Send us Fan MailThis week we're chatting with a couple of legends, Michelle Eatherton and Dorothy Copeland, on their experiences and insights on building successful ecosystems in the tech space including AWS, IBM, Hubspot, and Stripe. Dorothy talks about her journey at AWS and Stripe, highlighting the importance of choosing the right partnerships and building the right culture while scaling. Michelle discusses her role in developing the AWS partner network and her current venture at Liminal, emphasizing a partner-first go-to-market strategy. Both guests delve into the challenges and strategies of balancing high-powered careers with personal lives, offering a candid look at the dynamics of work-life integration.Dive deep with us as we explore:- The genesis and evolution of AWS partner network - Strategies for building and scaling effective partner ecosystems.- The art and science of partner development- Personal insights on balancing high-impact careers with personal life.Interested in joining us here in Bozeman, MT for the Arcadia Leadership Experience? 

Send us Fan MailIn this episode, Jason and Sam chat with Greg Portnoy, a prominent partner leader known for his influential LinkedIn presence and newly released PRM, Euler. Greg discusses the significant effort behind his LinkedIn content and the importance of building genuine, value-added relationships in the business world. He shares insights from his career in partnerships, emphasizing the need for authenticity, strategic alignment, and trust in fostering long-term business relationships. The conversation also delves into the challenges and strategies of managing partner programs, particularly with agencies, and the critical role of clear communication and expectations in partnership success. Greg's experiences highlight the nuanced dynamics of partnerships and the continuous effort required to maintain and grow professional networks effectively.If you’re looking for a new PRM built for YOU. Check out EULER. A PRM built WITH partnership leaders. Automated enough to create bandwidth. Flexible enough to address different partnership models. Integrated enough to meet everyone where they work. From Series A startups to $200M ARR enterprises, EULER is helping partner teams of all sizes scale revenue with ease.Check out eulerapp.com to learn more