Good Money Productions

recorded 3-14-25

What we eat isn’t just about nutrition—it’s about community, economy, and sustainability. In this episode, we sit down with Stacy Kraker, CEO of Hummingbird Wholesale, to talk about the power of local food. We dive into how sourcing from local farmers strengthens our economy, why transparency in the food system matters, and how Hummingbird Wholesale is making it easier to get high-quality, locally grown food onto more tables. If you care about what’s on your plate and where it comes from, this one’s for you.Want to learn more about Hummingbird Wholesale, check out https://hummingbirdwholesale.com To learn more about Kenzie & Tyger check out,https://www.goodmarketing.works/

We sit down with the owners of Nelson’s & The Wit, a beloved local restaurant with deep community ties. We discuss the challenges and rewards of running a business with perishable goods, transitioning from a food truck to a brick-and-mortar store, and the dynamics of working as business partners. The conversation dives into financial decision-making, employee management, and the impact of fostering real connections with customers. Timestamps: • 00:00 – Introduction & mic setup struggles • 01:30 – Meet TJ & Nelson: Owners of Nelson’s & The Wit • 05:00 – Challenges of running a restaurant with perishable inventory • 10:15 – The transition from a food cart to a full restaurant • 16:30 – Running a business as a partnership & dividing responsibilities • 22:50 – The secret ingredient: Cooking with love and community in mind • 30:40 – Lessons learned & things they would change in hindsight • 38:15 – Hiring, firing, and the struggles of managing employees • 46:20 – Taking financial risks & making the leap into entrepreneurship • 54:10 – The importance of location and why they stayed in the Whitaker • 1:00:25 – Trust and management: Keeping the business running smoothly • 1:07:45 – Balancing work and vacations while running a restaurant • 1:14:00 – Final thoughts & reflections on running a successful local business

In this episode, we sit down with a University of Oregon professor specializing in entrepreneurship and tech innovation. Alex Murray is an Assistant Professor of Management at the University of Oregon’s Lundquist College of Business, specializing in how entrepreneurs pull resources together and how emerging tech—like crowdfunding, blockchain, and DAOs—is changing the game. He’s been published in top academic journals, sits on editorial boards for heavy-hitter publications like the Academy of Management Review, and was a Guest Editor for a special issue on AI in management. Before landing at UO, he was a Senior Researcher at ETH Zurich and earned his PhD from the University of Washington. We explore the impact of AI on business and society, the challenges of revitalizing unbanked communities, and the evolving landscape of digital marketing. The conversation takes a deep dive into creativity, commerce, and technology, featuring personal stories of entrepreneurial struggles, investment strategies, and the changing dynamics of content creation in a saturated digital world.Timestamps & Key Moments🎙 0:00 - 6:00 | “How do you introduce yourself?” • Kicking off the convo with AI, tech, and business • Guest intro: UO professor researching entrepreneurship and innovation • The challenge of explaining what you do in one sentence💰 6:00 - 12:00 | “Would you work for a big company?” • Why some people thrive in startups but not in corporate life • The guest’s two-month stint at a massive accounting firm before quitting • Moving to Nairobi, Kenya, and diving into entrepreneurship📉 12:00 - 18:00 | “We just noticed these towns were completely unbanked.” • How entire communities in the Southeast lost access to banking • Microfinance for small businesses like bakeries and barbershops • The real challenge of getting people to invest in their own communities💡 18:00 - 24:00 | “The hardest it’s been in a lot of ways.” • Why it feels like everything is harder right now • The long game of rebuilding small economies • How funding struggles post-2008 mirror today’s economic chaos💰 24:00 - 30:00 | “So I have like to figure it out.” • Personal investment, credit risk, and over-leveraging for business • The psychology of why selling is harder than making • Trying to get out of the loop of learning and actually start moving product📈 30:00 - 36:00 | “The exodus from LA killed the film community.” • The decline of full-time media gigs • Why AI and market oversaturation are killing creative work opportunities • How we went from getting steady contracts to fighting for scraps📉 36:00 - 42:00 | “There’s no video arbitrage anymore.” • The death of organic video growth and the TikTok gold rush • Why viral content doesn’t hit the same anymore • Fighting against content fatigue in a world where everyone’s seen it all🛠 42:00 - 48:00 | “They kept beating me in the head with ‘Can you scale it?’” • The reality of handmade clothing and why scaling is impossible • Balancing artistic integrity with actual sales • The tradeoff between quality and production speed👕 48:00 - 54:00 | “I’m the most foremost bleach researcher to have ever existed.” • Getting obsessed with process: R&D into custom clothing design • The differences in fabric quality and why most brands cut corners • Why I started investing in high-quality blanks instead of garbage Gildans🚀 54:00 - End | “I fall in love with every single one.” • The emotional attachment to creative work and why it’s hard to sell • The challenge of pricing unique pieces • Final thoughts on business, AI, and taking the next stepDescription & timestamps were created using ai to pull data from a transcription of the episode + information from his UO website: https://business.uoregon.edu/directory/faculty_staff/all/amm16#publications

In this engaging and insightful podcast episode, we dive into the world of small business ownership and creative exploration with Kate, founder of the children’s clothing brand, Cloud Room. Kate shares her journey from being a full-time lawyer to launching a side business focused on premium organic Pima cotton kids’ apparel. We discuss her process of collaborating with designers, navigating international manufacturing in Peru, and finding her niche in a competitive market dominated by fast fashion. Kate reflects on the challenges of building a business while balancing a demanding legal career. From production logistics and quality control to targeting eco-conscious parents and building a brand that aspires to create heirloom-quality garments, she reveals the strategies and lessons learned along the way. This episode also touches on the entrepreneurial spirit, the interplay between creativity and strategy, and the unpredictable yet rewarding path of pursuing a passion project. Whether you’re a budding entrepreneur, a parent looking for sustainable and stylish children’s clothing, or someone curious about balancing creative and professional pursuits, this episode offers inspiration, practical insights, and a behind-the-scenes look at what it takes to turn a dream into reality. Timestamps: 0:00 - Show Intro + Meet Kate Introducing Kate, a lawyer and founder of Cloud Room, her passion project in premium kids’ clothing. 5:10 - From Lawyer to Garmento How a legal career turned into a creative venture, and the challenges of breaking into the clothing industry. 11:25 - Why Pima Cotton + The Design Philosophy Kate explains her choice of Pima cotton, her focus on durability and comfort, and collaborating with designers for standout patterns. 18:45 - The Manufacturing Hustle Navigating international production: working with a Peruvian factory, overcoming trust hurdles, and sourcing the perfect materials. 26:30 - Balancing the Side Hustle with a Legal Career How Kate juggles a full-time job and her entrepreneurial pursuits, including the slow, steady growth of Cloud Room. 33:50 - Marketing and Selling Strategies From pop-ups to online sales and festivals: building a customer base and leveraging social proof. 41:05 - Sustainability and Building Hand-Me-Down-Worthy Garments Why sustainable design and heirloom-quality clothes matter in today’s fast-fashion world. 47:20 - Growth Pains and Future Plans Scaling the business thoughtfully: planning a long-sleeve collection, balancing passion with practicality, and the crowded market challenge. 55:15 - The Lawyer’s Life + Entrepreneurship’s Wild Ride Kate reflects on her legal career, the myths of being a lawyer, and how the entrepreneurial spirit changes everything. 1:03:00 - Biggest Lessons Learned + Closing Reflections Kate shares her most important takeaways from her journey, advice for aspiring entrepreneurs, and the joy of pursuing a passion.

This episode takes you into the world of Bob Miles, an entrepreneur whose career spans building snowboards, refurbishing operating room equipment, and rethinking motorcycle design. With a career shaped by curiosity and grit, Bob shares how he grew his businesses, including a medical equipment company that turned sustainability into a practical advantage long before it was a buzzword. He also reflects on scaling a company to $6 million in revenue and being recognized as one of the fastest-growing private businesses. We explore the story behind Tilting Motor Works, Bob’s groundbreaking three-wheeled motorcycle innovation. Initially dismissed by skeptics, his idea proved its worth through performance and persistence. Bob discusses the unexpected challenges of marketing a product that disrupts a traditional industry and shares what it’s like to balance customer feedback with bold ideas. From turning heads at motorcycle shows to sparring with industry giants like Harley-Davidson, this story is a candid look at the realities of chasing innovation. Now an Entrepreneur-in-Residence at the University of Oregon, Bob finds joy in mentoring students and helping shape the next wave of innovators. He talks about the value of connecting with people, learning by doing, and the unexpected lessons that come from decades of trial and error. Whether you're interested in motorcycles, sustainability, or just hearing about the creative process behind bold ideas, Bob’s perspective offers a fresh take on entrepreneurship. Timestamps: 0:00 - Intro: Meet Bob Mighell and the origin of his entrepreneurial journey3:15 - Snowboards to surgery: Early business ventures and sustainability lessons7:45 - The 20-year grind: Building and scaling a medical equipment company12:20 - Designing for impact: The idea behind Tilting Motor Works16:05 - Breaking through industry skepticism: How Bob’s prototype turned heads22:45 - Harley-Davidson and the motorcycle market: Lessons in disruption28:10 - Challenges of scaling: Converting interest into sales34:50 - Why three-wheeled vehicles are misunderstood in the market40:25 - Selling Tilting Motor Works: Lessons learned from a successful exit45:10 - Entrepreneurship in practice: Bob’s role at the University of Oregon51:30 - Sales skills and CRM systems: The underestimated tools for scaling57:15 - Creativity vs. operations: Finding balance in long-term business growth1:03:00 - Navigating AI and innovation in today’s business climate1:07:45 - Final thoughts: Advice for entrepreneurs and what’s next for Bob Mighell

In this episode of the Good Money Podcast, we sit down with Aloma, an inspiring entrepreneur whose journey is a testament to the power of giving back. Aloma shares how her passion for service has fueled her entrepreneurial drive, offering a refreshing perspective on how giving can provide the energy and motivation to keep moving forward. Whether you're an aspiring entrepreneur or just looking for some fresh inspiration, Aloma's story will leave you feeling empowered. Explore the incredible work of Aloma’s ventures: Sprout Children's Business Expo https://sproutexpo.com/ Sable Rock Manor www.sablerockmanor.com Fern Forest Hideaway www.fernforesthideaway.com Eugene Mindworks https://eugenemindworks.com/ Nexus Eugene https://nexuseugene.com/ Ability Inc. https://onlineada.com/ Want to take your brand to the next level with professional content and marketing? Get in touch with Good Marketing Works for photography, videography, and custom-tailored marketing solutions that make a real impact. Visit us at: https://goodmarketing.works Like, comment, and subscribe for more thoughtful conversations with people making a difference in business and beyond!

Cat & Simon, the dynamic duo of Octavious Media, hop on this episode, and we’re not just talking business—we’re doing it live. With the help of ChatGPT, our overly eager intern, we dive into Tyger’s clothing brand, sorting through his big (and sometimes wild) ideas to craft a focused marketing strategy. The best part? There’s a lot of laughs, a few surprises, and plenty of creative sparks along the way. Curious to see how it all unfolds? Tune in for creativity, strategy, and a few laughs along the way! Want to learn more about Cat & Simon, head over to their website at https://www.octavusmedia.com/ If you're curious about our work, visit www.goodmarketing.works to learn more

In this episode, we chat with Gary Hoag, the Business Development Manager at CASA of Lane County. Gary shares his passion for the organization’s mission and how they’re making a difference in the lives of children and families in Lane County. From the challenges of nonprofit work to the heart of community impact, Gary offers valuable insights into how CASA operates and how individuals can get involved. Tune in for a powerful conversation about giving back, creating lasting change, and building a strong, supportive community. Want to learn more about CASA of Lane County? Head over to their website at www.casa-lane.org Like, comment, and subscribe for more in-depth chats with individuals driving change in nonprofits! If you're curious about our work, visit www.goodmarketing.works to learn more

In this video, we sit down with Emily Jensen, the founder of Thinking Tree Spirits, to talk about her incredible journey from idea to IPO. Emily opens up about the highs, lows, and all the pivotal moments that shaped her company. Whether you're an aspiring entrepreneur or just curious about what it really takes to build a business, this conversation is packed with valuable insights. From scaling your business to staying true to your vision, Emily’s story is one of resilience, vision, and inspiration. Want to learn more about Thinking Tree Spirits? You can visit them in Eugene, OR, or check out their website at https://www.thinkingtreespirits.com/ Like, comment, and subscribe for more insightful conversations with business leaders like Emily! If you're curious about our work, visit www.goodmarketing.works to learn more