PODCAST · business
Gooder Stories
by Gail Hataitham
Gooder Stories — where strategy meets heart — is a podcast for nonprofits looking to amplify their impact through intentional marketing and storytelling. Hosted by Gail Hataitham, founder of Gooder Creative Studio, the show features honest conversations with changemakers across Canada’s nonprofit sector—people doing meaningful work with limited resources and a lot of heart. Each episode shares practical insights into how marketing and storytelling can move nonprofit missions forward. For nonprofit leaders and purpose-driven creatives who want to tell their stories with more clarity, creativity, and confidence.
Episodes
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18: Human-Centered Storytelling: Connecting Donors to Impact with Kendra Horosko
In this episode of Gooder Stories, host Gail Hataitham speaks with Kendra Horosko, Senior Communications Advisor at Calgary Health Foundation. They discuss Kendra's journey from studying history and traveling the world to a career in nonprofit communications and how storytelling helps connect...
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17: Rethinking Food Access: Growing Community Through Dignity with Joanna Tschudy
In this episode of Gooder Stories, host Gail Hataitham speaks with Joanna Tschudy, the urban food systems coordinator at the Alex Community Food Centre in Calgary. They discuss Joanna's journey into community engagement, her roles in food access programming, and the importance of dignified access...
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16: From Grassroots to Community Hub: Creativity, Belonging & Social Change with Bethel & Sayson
In this episode of Gooder Stories, Gail Hataitham speaks with Bethel and Sayson, co-founders of the Alcove Centre for the Arts, about their journey of building accessible creative spaces that foster community, confidence, and social change. They share how Alcove grew from a grassroots initiative...
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15: Rethinking Animal Welfare: Community, Collaboration & Long-Term Impact with R.J. Bailot
In this episode of Gooder Stories, host Gail Hataitham speaks with Robert John Bailot, or R.J., co-founder of the Canadian Animal Task Force. They discuss R.J.'s journey into animal welfare, the unique approach of the Canadian Animal Task Force in addressing pet overpopulation through...
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14: Building Trust in Nonprofits: Insights on Communicating Sexual Health with Rachel Nadler
In this episode of Gooder Stories, host Gail Hataitham speaks with Rachel Nadler, a communication advisor at the Centre for Sexuality. They discuss the challenges and strategies of nonprofit communications, particularly in the context of sexual health education. Rachel shares insights on the...
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13: Community Building: The Power of Small Teams Making Big Impacts with Sierra Love
In this episode of Gooder Stories, host Gail Hataitham speaks with Sierra Love, a community builder from Calgary, about her journey into community work and the impactful initiatives of the Arusha Center. They discuss the importance of community engagement, how the organization measures success in...
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12: Turning Ideas Into Impact: Community Cultivation and Nonprofit Leadership with Alice Lam
Gooder Stories is a podcast where strategy meets heart. Hosted by Gail Hataitham, the show features honest conversations with nonprofit leaders, marketers, and changemakers from across Canada. Each episode explores how thoughtful marketing and storytelling can move missions forward—especially…
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11: Making Waste Make Sense: Storytelling and Strategy in Environmental Work with Jennifer Koole
Gooder Stories is a podcast where strategy meets heart. Hosted by Gail Hataitham, the show features honest conversations with nonprofit leaders, marketers, and changemakers from across Canada. Each episode explores how thoughtful marketing and storytelling can move missions forward—especially…
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10: Reflections on Season One with Gail Hataitham
In the final episode of season one of Gooder Stories, the host, Gail Hataitham, looks back on what inspired her to start the podcast and what she’s learned from conversations with nine changemakers in the nonprofit sector. She highlights recurring themes of authenticity, trust, and storytelling…
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09: Building Community Through Authentic Engagement with Louise Bwandinga
In this episode of Gooder Stories, host Gail Hataitham speaks with Louise Bwandinga, a fundraising and communication professional at Green Calgary. Louise shares insights into her dual role, emphasizing the importance of community engagement and feedback in shaping their initiatives. The...
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08: Translating Climate Policy into Action with Ella Jean Haggis
In this episode of Gooder Stories, host Gail Hataitham speaks with Ella Jean Haggis, an organizing manager at an environmental nonprofit. They discuss Ella's unique journey from linguistics to environmental advocacy, the challenges of communicating complex climate policies, and the importance of...
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07: Visual Storytelling & Creative Strategy for Nonprofits with Amanda Schutz
In this episode of Gooder Stories, host Gail Hataitham speaks with Amanda Schutz, creative director and founder of Curio Studio, about how design and storytelling can transform nonprofit marketing. Amanda shares her journey from a one-woman operation to running a thriving boutique studio,...
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06: Building a Food Rescue Nonprofit with Amanda Bishop
In this episode of Gooder Stories, host Gail Hataitham speaks with Amanda Bishop, founder of The Mindful Appetite, a Calgary-based nonprofit focused on food waste and food insecurity. They discuss the journey of starting a nonprofit, the importance of education in food waste management, and the...
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05: Transforming Climate Communications with Sarah Reid
In this episode of Gooder Stories, host Gail Hataitham sits down with Sarah Reid, Communications Manager at Clean Prosperity, to explore the art of effective climate communication. Sarah breaks down how to translate complex climate policies into compelling messages for diverse audiences, why...
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04: Communicating Change in Nonprofits with Michelle Wagner
In this episode of Gooder Stories, host Gail Hataitham speaks with Michelle Wagner, a Prosci-certified change manager, about the critical role of effective communication in navigating change initiatives, particularly in the nonprofit sector. They discuss the differences in communication…
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03: Nonprofit's Engagement Strategy That Works with Ashlee Mohn
In this episode, host Gail Hataitham interviews Ashlee Mohn, Director of Engagement at Trellis Society, who shares how her organization successfully navigated a major merger while maintaining trust through transparent communication and person-centered storytelling that focuses on the communities...
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02: Navigating Climate Communications with Katrine Claassens
In this episode of Gooder Stories, host Gail Hataitham speaks with environmental communicator Katrine Claassens about the importance of effective communication strategies for nonprofits. They discuss common mistakes organizations make, such as failing to identify their target audience and the…
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01: Empowering Women Through Storytelling with Andrea Stordy
In this episode of Gooder Stories, host Gail Hataitham speaks with Andrea Stordy, Creative Director at YW Calgary, about the organization's mission to support women and families in need. They discuss the unique approach to marketing in the nonprofit sector, emphasizing the importance of...
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ABOUT THIS SHOW
Gooder Stories — where strategy meets heart — is a podcast for nonprofits looking to amplify their impact through intentional marketing and storytelling.
Hosted by Gail Hataitham, founder of Gooder Creative Studio, the show features honest conversations with changemakers across Canada’s nonprofit sector—people doing meaningful work with limited resources and a lot of heart.
Each episode shares practical insights into how marketing and storytelling can move nonprofit missions forward.
For nonprofit leaders and purpose-driven creatives who want to tell their stories with more clarity, creativity, and confidence.
HOSTED BY
Gail Hataitham
CATEGORIES
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Frequently Asked Questions
How many episodes does Gooder Stories have?
Gooder Stories currently has 18 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Gooder Stories about?
Gooder Stories — where strategy meets heart — is a podcast for nonprofits looking to amplify their impact through intentional marketing and storytelling. Hosted by Gail Hataitham, founder of Gooder Creative Studio, the show features honest conversations with changemakers across Canada’s nonprofit...
How often does Gooder Stories release new episodes?
Gooder Stories has 18 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Gooder Stories?
You can listen to Gooder Stories on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Gooder Stories?
Gooder Stories is created and hosted by Gail Hataitham.
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