PODCAST · business
Great Day in Sales
by Justin Ashby
Sponsored by Alysio We've gathered the best sales leaders across the United States, Canada and UK to answer the question "What does a great day in sales look like?" You can't close a 6 or 7 figure deal every day. So what are you doing to make sure you take advantage of every minute?We'll explore frameworks, scorecards, and philosophies of the best sales people at leading sales lead companies. Join us to learn more on your journey from SDR, BDR or AE to becoming the sales leader you aim to be.
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Nikki Lang: Why Genuine Connections Matter in Sales
Summary In this episode, Nikki Lang emphasizes the importance of maintaining a human connection in sales. Nikki shares her journey into tech sales, highlighting her experiences and the significance of soft skills in building relationships with buyers. She discusses the need for warmth and empathy in sales interactions, the balance between rapport building and discovery, and the importance of self-connection for genuine engagement. The conversation concludes with Nikki's perspective on what constitutes a great day in sales, focusing on meaningful conversations and connections.TakeawaysThe importance of keeping humanity in salesSales should focus on genuine connections rather than just processesBuilding rapport is crucial for successful sales interactionsEmpathy and compassion can enhance buyer relationships.Sound Bites"Your humanity is your value as a seller.""I care more about my buyer as a human.""Keep going, especially women in tech sales."Chapters00:00Introduction to Sales Mindset02:56Nikki's Journey into Tech Sales05:50The Importance of Keeping Sales Human08:55Building Warmth and Connection in Sales12:09Balancing Rapport and Discovery15:02Mindset and Self-Connection in Sales18:00Defining a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Colin Specter: Building Sales Excellence Through Communication, Innovation, and Growth
Summary Colin Specter, SVP at Orum, shares his journey from being the original sales hire to scaling the sales team at Orum. Colin discusses the importance of technology in sales, the challenges of building a sales team, and his strategies for training and enabling new hires. He emphasizes the need for documentation, feedback loops, and the significance of maintaining a positive mindset for success in sales.TakeawaysThe importance of technology in sales, particularly AI solutions, can significantly enhance productivity.Building a sales team requires a focus on documentation and clear expectations for new hires.A strong morning routine is crucial for sales success, as it sets the tone for the day.Over-communication is necessary in a remote work environment to ensure everyone is aligned.Standardized playbooks and processes help new hires ramp up quickly and effectively.Sales training should include regular practice sessions to reinforce learning and skill development.Understanding key performance indicators (KPIs) is vital for measuring success and making adjustments.Creating a positive and energetic environment can attract potential customers and lead to better sales outcomes.Chapters00:00Introduction to Colin Specter and Orum01:21Colin's Journey to Orum05:56Building Aurum from the Ground Up10:32Scaling Sales Teams Effectively12:09Training and Enabling New Hires20:12Feedback Loops and Continuous Improvement25:24Defining a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast OutroGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Helen Calvin- Redefining Sales Leadership from a CEO's Perspective
Summary Helen Calvin, the new CEO of Buildout, shares her unique journey from a background in behavioral psychology to becoming a sales leader and eventually a CEO. The conversation explores the importance of understanding customer psychology in sales, the transition from CRO to CEO, and the need for a shift in compensation structures to motivate sales teams effectively. Helen emphasizes the significance of celebrating small wins and maintaining a customer-centric approach in all roles within a company.TakeawaysHelen's journey to CEO was unconventional, rooted in behavioral psychology.Understanding buyer psychology is crucial for effective sales strategies.The transition from CRO to CEO requires a broader perspective on business growth.Customer obsession is essential across all roles in a company.Celebrating micro-wins can boost team morale and motivation.Compensation structures should focus on autonomy, mastery, and purpose.Sales teams should be recognized for their contributions beyond just closing deals.Effective leadership involves removing roadblocks for team members.Sound Bites"Sales found you more than anything.""You said frustrating. Tell me more about that.""Compensation planning is somewhat frustrating."Chapters00:00Transitioning to CEO: A Unique Journey03:01The Role of Psychology in Sales06:04From CRO to CEO: A Shift in Perspective09:01Rethinking Compensation Structures15:10Celebrating Momentum in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast OutroGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Ron Halbert | A Guide to Trust and Data-Driven Sales Success
In this episode of the Great Day in Sales podcast, Justin interviews Ron Halbert, Vice President of Sales Development at Sirion. Ron shares his extensive background in software sales and discusses the importance of understanding the ideal customer profile (ICP) for contract management. He emphasizes the challenges faced by sales development representatives (SDRs) when engaging with high-level executives and the critical factors contributing to scalable SDR organizations' success. Ron also highlights the significance of diagnosing failure points in sales processes, building trust with team members, and measuring success through team happiness.Great Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Mike Rhea- Aligning Talent and Culture for Unstoppable Sales Growth
SummaryMike Rhea, the Chief Revenue Officer at Intelligent Technical Solutions discusses his extensive background in sales, his journey through various companies and the strategies he employs to scale sales teams effectively. He emphasizes the critical role of discovery in the sales process, explaining how understanding a prospect's problems can lead to successful outcomes. Mike also delves into the importance of pricing and value perception, as well as the significant impact of leadership on sales success. The conversation highlights actionable insights for sales professionals looking to improve their processes and achieve better results.TakeawaysDeals are won and lost at Discovery.You have to start off at looking at, do you have the right people?Trust the process.Pricing can also be intent.A great day in sales is did I do the things today?The importance of continuous training on psychology and asking the right questions.Leadership plays a crucial role in sales success.Understanding the prospect's commitment to solving their problems is key.Sales reps need to focus on the outcomes of their questions.Creating a culture of accountability and high standards is essential.Sound Bites"Deals are won and lost at Discovery.""You have to start off at looking at, do you have the right people?""Trust the process."Chapters00:00Introduction and Background02:01Scaling Sales Teams05:59The Importance of Discovery in Sales12:58Understanding Pricing and Value19:10The Role of Leadership in Sales Success Great Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Ellen Rataj: Evolving Together - Mastering Change in Business
SummaryEllen Rataj, former member of the sales force at HubSpot, shares insights on scaling sales teams and implementing change management. She emphasizes the importance of positive thinking, effective communication, and cross-functional alignment. Ellen highlights the power of small wins and recognizing the good in each day as a measure of success in sales. In this episode, Ellen dives into the challenges of navigating organizational change and the strategies that have proven effective in maintaining team morale. She also explores how to tailor change management approaches to individual team members for smoother transitions and better outcomes.TakeawaysPositive thinking and focusing on the future state are powerful in sales.Effective change management involves assessing the current state, creating a plan, and aligning on priorities.Change is hard, so it's important to make it personal and relate it to individual benefits.Cross-functional alignment and communication are crucial for successful go-to-market strategies.A great day in sales is achieved by recognizing small wins and the good that happens.Sound Bites"A great day in sales to me looks like achieving a small win, or ideally multiple wins.""Positive thinking and focusing on the future are important for everyone in the organization.""Managing change well starts with having a clear vision and good communication.""Don't overwhelm people with too many changes at once to avoid confusion and stress.""Helping each person handle change smoothly is crucial for reducing difficulties.""When a model or framework no longer fits, it's time for operational changes."Chapters00:00 Introduction and Background02:48 Implementing Change Management06:09 Managing Change without Ruffling Feathers09:10 Challenges of Change Management11:06 Lessons from Scaling at HubSpot13:53 Cross-Functional Alignment in Go-to-Market15:53 Managing a Large Sales Organization20:56 Defining a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Meredith Chandler - The Power of Leadership, Continuous Learning, and Coaching.
SummaryMeredith Chandler, Head of New Business at Unicrn, discusses her career in sales and the rise of fractional sales leadership. She shares her experiences working at companies like Yelp, Indeed, Samsara, SPIF, and Captivate IQ. Meredith explains the concept of fractional sales and how it can benefit companies looking to scale their sales teams without the cost of hiring full-time employees. She also emphasizes the importance of coaching and continuous learning in sales. A great day in sales, according to Meredith, is when she is moving the needle and able to afford shopping at higher-end grocery stores.TakeawaysFractional sales leadership is a cost-effective solution for companies looking to scale their sales teams without the expense of hiring full-time employees.Coaching and continuous learning are crucial for sales professionals to improve their skills and achieve success.A great day in sales is when you are moving the needle and making progress towards your goals.Investing in a sales coach can greatly benefit salespeople at any stage of their career.Sound Bites "Fortunately, many companies now offer learning and development stipends. It’s becoming common to see $500 to $1,000 per year for employees to spend on books, coaching, or online learning.""I believe that while some closers have an innate talent, most of their skills are developed through learning and experience.""Everyone can be busy, but Alysio excels at mitigating time mismanagement."Chapters00:00 Introduction and Background02:55 The Concept of Fractional Sales Leadership06:43 The Importance of Coaching and Continuous Learning10:14 Indicators for Fractional Sales13:05 Choosing Fractional Sales vs Hiring Full-Time Employees16:55 Qualities of a Talented Salesperson21:54 Navigating a Sales Career28:18 What Makes a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Michael Cupps: Using Your Time Effectively to Maximize Output
SummaryMichael Cupps, Executive Vice President of Growth at Active Ops, discusses the behaviors and habits of successful sales teams. He emphasizes the importance of managing time effectively and prioritizing tasks based on values and goals. Cupps shares strategies for stacking activities and using technology to improve productivity. He also highlights the need for sales reps to reflect on their actions and make adjustments as necessary. A great day in sales, according to Cupps, involves progressing deals, prospecting, and impacting future pipeline.TakeawaysManage time effectively and prioritize tasks based on values and goals.Stack activities to maximize productivity and minimize distractions.Use technology, such as video and CRM, to streamline sales processes.Reflect on actions and make adjustments to improve results.A great day in sales involves progressing deals, prospecting, and impacting future pipeline.Sound Bites"The challenge with that is that there's been a lot of studies done, but just about on average 21 to 23 minutes of time you wasted if you get distracted from doing whatever your work was.""The only thing you can control is what you're doing now. So try to stay present in that moment.""The social channels can be a big time waste if you're doing it incorrectly."Chapters[00:00] Introduction and Background[02:32] The Concept of Time Bandit and Behaviors of Sales Teams[06:01] Managing Time and Stacking Activities[09:12] Using Technology to Improve Sales Productivity[12:08] Identifying Pitfalls and Opportunities in Sales[16:03] Suggestions for Improving Productivity[19:29] Defining a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Sam Nelson: Building a Community of SDR Leaders
SummarySam Nelson, founder of strleader.com and creator of the Pipeline Pipeline conference, shares his journey from selling funeral insurance to becoming an expert in SDR training and consulting. He emphasizes the importance of simplifying operations in SDR organizations and focusing on repeatable processes. Sam discusses the unique challenges and opportunities in enterprise sales and highlights the value of building a community of SDR leaders. He also shares his excitement for, and invites SDR leaders to attend the Pipeline Pipeline conference.TakeawaysSimplifying operations is crucial in SDR organizations to improve execution and productivity.Enterprise sales require a different approach, but the strategies for getting responses and setting meetings are similar to other sales roles.Building a community of SDR leaders is valuable for networking, learning, and career growth.Surprise wins in sales, such as getting a positive response or closing a deal unexpectedly, are incredibly rewarding.The Pipeline Pipeline conference is a must-attend event for SDR leaders.Sound Bites"Outbound prospecting is an art and a science; you need a balance of creativity and data-driven strategies to truly excel.""The right sales engagement platform can transform your approach, making it more efficient and effective, while also providing valuable insights.""Aligning marketing efforts with sales objectives isn't just beneficial; it's crucial for driving cohesive and impactful business growth.""Robust SDR training is essential—not just for immediate results, but for building a foundation of skills that will serve salespeople throughout their careers."Chapters[00:00] Introduction and Background[06:02] From Funeral Insurance to Outreach[11:26] Creating a Community of SDR Leaders[19:20] Unlocking Success in SDR Organizations[23:50] The Changing Landscape of Sales[29:30] The Thrill of Surprise Wins in Sales[31:23] Join the Pipeline Pipeline ConferenceGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Anthony Delonardo: The Power of Process Over Results
SummaryAnthony Delonardo, VP of Sales at LinenMaster, joins Justin Ashby on the Great Day in Sales podcast. They discuss the importance of mindset in sales and how focusing on controllables and daily execution can lead to success. They also talk about the challenges of selling in a niche industry and the need to create a sense of urgency for potential customers. Anthony emphasizes the value of agency in sales and the importance of educating customers based on the salesperson's institutional knowledge. A great day in sales, according to Anthony, is one where a clear goal is set and executed well.TakeawaysSales success is driven by mindset and focusing on controllablesCreating a sense of urgency is crucial in selling to niche industriesGiving salespeople agency within a framework leads to better performanceSalespeople's institutional knowledge can be a valuable asset in educating customersA great day in sales is one where a clear goal is set and executed wellSound Bites"It's the process, not the outcome, that defines a great day for us and our team.""Let's set a goal and then largely forget about the goal and figure out how to have a great day each and every day.""Set a goal, then focus on having a great day every day; the results will follow."Chapters00:00 Introduction and Background03:35 The Power of Mindset in Sales09:11 Empowering Salespeople with Agency12:55 Leveraging Institutional Knowledge in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Brooke Searle - SDR Managers: Opening Doors for Career Growth
SummaryBrooke Searle, an SDR manager at Podium, shares her unconventional path into sales and her experience leading an SDR team. She discusses the importance of building belief in her team members and helping them achieve their goals. Brooke emphasizes the value of understanding the personal lives and aspirations of her team members and how it contributes to their success. She also highlights the continuous learning and development opportunities in the sales industry.TakeawaysBuilding belief in team members is crucial for their successUnderstanding the personal lives and aspirations of team members contributes to their motivation and performanceContinuous learning and development are essential in the sales industrySDR managers play a significant role in opening doors and providing opportunities for career growthSound Bites"Sales encompasses far more than just meeting quotas and hitting numbers; it's deeply rooted in human connection and personal development.""As a leader, my top core value is building belief in others." "To me, a great day in sales is defined by whether I can walk away knowing I made a meaningful impact." Chapters00:00 Introduction and Background03:19 Brooke's Journey to SDR Manager at Podium06:08 Managing an International SDR Team08:55 Transitioning from SDR to Manager11:19 Coaching and Developing SDRs16:30 Continuous Learning in the Sales Industry19:49 Defining a Great Day in Sales21:43 The Importance of SDR ManagersGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Tyler Denboer: Driving Success with Metrics that Matter
SummaryTyler Denboer, VP of Sales at Office Ally, shares his career path and experiences in sales leadership. He emphasizes the importance of having the right people on the team and providing them with proper coaching and enablement. Tyler discusses the challenges of building out the sales and marketing organization at Office Ally and the need for strong frameworks and processes. He also talks about the metrics that matter and the significance of executing against them every day. Tyler believes that a great day in sales is when he and his team are hitting the metrics that drive success.TakeawaysHaving the right people on the team is crucial for success in sales.Coaching and enablement are essential for helping reps reach their full potential.Building out a sales and marketing organization requires strong frameworks and processes.Focusing on the metrics that matter and executing against them every day leads to success in sales.Sound Bites"The key to success is understanding why.""A great day in sales means executing on the metrics that matter.""We often underestimate the cost of distractions; staying on track is crucial to avoid losing valuable time."Chapters00:00 Tyler's Sales Career Path03:18 Onboarding and Getting Started at Office Ally05:39 Building Out the Sales and Marketing Organization07:41 Scaling the Sales Team at Office Ally10:43 Validating Growth and Territories13:05 The Importance of the Right People on the Team16:48 Coaching and Enablement for Success20:37 What a Great Day in Sales Looks LikeGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Adam Robinson: How to Provoke Growth on LinkedIn
Adam Robinson, CEO and co-founder of Retention.com and RB2B, discusses his journey as an entrepreneur and the success he has achieved in hitting the million ARR milestone with each startup. He shares his insights on the power of building an audience on LinkedIn and the challenges of implementing a product-led growth (PLG) strategy. Adam also explores the concept of being transparent and controversial in his content, the importance of offering a free product, and the potential for lower churn through a community-based approach. This is one you'll want to listen to - and drop a comment if you like Adam's approach to a new era of sales and GTM. TakeawaysAdam has been able to hit the million ARR milestone quicker with each startup he has launched.Building an audience on LinkedIn has been a powerful strategy for Adam to generate awareness and credibility.Implementing a product-led growth (PLG) strategy requires careful consideration and a well-executed plan.Being transparent and controversial in content can attract attention and engagement.Offering a free product can help spread awareness and drive adoption.A community-based approach can potentially lead to lower churn and increased customer loyalty. Bootstrapping a SaaS business allows for independence and control over the company's growth.Product-market fit is crucial for success, and when achieved, everything the company does works.Transparency in content creation can be a powerful tool for building an audience and attracting customers.The role of sales teams is evolving in a PLG model, with a greater emphasis on marketing and creating signals for outreach.Enterprise sales can be a potential avenue for growth, but it requires time and effort to navigate the complexities of compliance and decision-making processes.A great day in sales is characterized by the excitement of new opportunities and the promise of something big.Chapters00:00 Introduction: Adam Robinson's Journey as an Entrepreneur02:40 LinkedIn and Building an Audience03:36 Challenges of Implementing a PLG Strategy04:34 Transparency and Controversy in Content05:36 The Power of Offering a Free Product13:07 Community-Based Approach for Lower Churn23:25 Bootstrapping and Scaling a SaaS Business24:24 The Power of Product-Market Fit25:17 Transparency in Content Creation26:59 The Evolving Role of Sales in a PLG Model28:56 Navigating Enterprise Sales30:23 The Excitement of New Opportunities in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Ryan Jump - Effective Sales Management: The Organic Approach
SummaryRyan Jump, the director of sales at Scorpion, shares insights on managing a sales team, focusing on the individual, and the transition to selling to home service companies. He emphasizes the importance of understanding and addressing the unique needs of each sales rep and the value of building trust and authenticity within the team. Ryan also discusses the concept of designing your day and the significance of intentional and disciplined daily actions in sales.TakeawaysUnderstanding the unique needs of each sales rep is crucial for effective sales management.Building trust and authenticity within the team is essential for fostering a positive and collaborative work environment.Designing your day with intentional and disciplined actions is key to achieving success in sales.Sound Bites "Rarely is there a one size fits all approach to doing things.""Alysio resonates with me because it allows individuals to align with their goals and measure their success, offering immediate feedback on their performance—an invaluable tool from the start." "Don't sell the same way as everyone else. Find the approach that makes you most successful. Different paths can lead to the same goal; discover what works best for you.""No matter where you are as a salesperson, it's okay. Recognize your current position and determine your next steps."Chapters00:00 Introduction to Ryan Jump and Scorpion Sales Team Management02:58 The Impact of Understanding the Individual in Sales Management05:58 Building Trust and Authenticity in Sales Teams09:10 Designing Your Day: Intentional and Disciplined Actions in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Jason Jordan: The Deal Radar, Spotting Winners, and Avoiding Time Wasters
SummaryJason Jordan, author of 'Cracking the Sales Management Code,' discusses the importance of focusing on the right opportunities and optimizing the sales pipeline. He emphasizes the need for sales leaders to coach their teams and highlights the value of consultative selling in certain industries. Jordan also shares insights on the different sales roles and the importance of aligning the sales process with the buyer's needs. A great day in sales, according to Jordan, involves productivity, winning deals, and impactful coaching.TakeawaysFocus on the right opportunities and avoid wasting time on bad deals or customers.The sales pipeline is a crucial tool that should be used to improve sales performance, not just for forecasting.Different industries and buyer needs require different sales approaches, ranging from consultative selling to transactional selling.Coaching is a vital aspect of sales management, and it is important to focus on coaching those who are receptive and coachable.A great day in sales involves productivity, winning deals, and impactful coaching.Soundbites:“The way you sell is dictated by the way the customer wants to buy.”"The sales pipeline is the greatest tool a sales force has."“Stop calling bad customers and stop chasing bad deals.”Chapters00:00 Introduction and Background of Jason Jordan03:21 The Importance of Focusing on the Right Opportunities06:23 The Role of Consultative Selling11:27 Understanding Different Sales Roles25:39 What Makes a Great Day in Sales?Great Day In Sales Podcast Intro Great Day in Sales Podcast OutroGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Leslie Venetz - Earn the Right
SummaryLeslie Venetz, founder of a sales-led go-to-market agency, shares her journey in sales and content creation. She highlights the importance of community, knowledge sharing, and tailoring content for different platforms like LinkedIn and TikTok. Leslie discusses her sales methodology, focusing on earning the buyer's attention, and offers resources like objection scripts and voicemail tips. She emphasizes personalized outreach, data-driven decision-making, and balancing metrics. Leslie also reflects on her career mistakes, stressing the importance of aligning personal values with sales practices. A great sales day for her includes meditation, creative outreach, knowledge exchange, and fun.TakeawaysEarning the right to the buyer's attention is the foundation of effective sales.Creating a repeatable and scalable sales process is crucial for growth.Personalization is key in sales outreach, including tailoring voicemails and messages to resonate with the recipient.Metrics play a crucial role in sales, providing data for decision-making and helping to identify effective strategies.Aligning personal values with sales practices is essential for long-term satisfaction and success.Sound Bites"If it's not repeatable, it's not scalable.""Without data, strategic iteration is impossible.""Win-loss analysis should be constant.""A great day in sales is giving, receiving, and searching out knowledge.""Craft your voicemail script like a cold call."Chapters00:00 Introduction and LinkedIn Live Mishap03:37 Getting to Know Leslie Venetz07:01 Creating Content on LinkedIn and TikTok09:39 Becoming Comfortable with Outbound Sales13:24 Developing the Earn the Right Methodology16:26 Structuring a Repeatable and Scalable Sales Process24:18 Career Mistakes and Lessons Learned26:05 Aligning Personal Values with Sales Practices39:15 What Makes a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Alex Knight: Untapped Potential of Referrals
SummaryIn this podcast episode, Justin interviews Alex Knight, the CRO of Snoball. They discuss Alex's background, the evolution of Snoball from a business listing site to a SaaS product, and the indicators that led to the decision to focus on software. They also talk about the maturity level of companies when it comes to referrals and the skills that have benefited Alex in his role as CRO. They touch on hiring strategies, time management as a sales leader, and the future goals of Snoball.TakeawaysSnoball evolved from a business listing site to a SaaS product based on the indicators of self-contained sales motions and organic groundswell in demand.Companies often view referrals as a net new cost and are hesitant to proactively engage with customers, creating an opportunity for Snoball's ongoing customer nurture and conversation engine.When hiring, it's important to screen for qualities like instincts, curiosity, and grit, and to always make reference calls.As a CRO, Alex focuses on strategic deals that have ancillary value and acts as a support system for his AEs, jumping in on demos and providing feedback.Snoball's short-term goal is linear revenue growth, while their midterm goal is net profitability. They are also exploring opportunities in broader markets.A great day in sales is characterized by clarity, where every member of the organization has a clear understanding of the company's identity, messaging, and their own role in achieving success.Sound Bites"We're not trying to build a billion dollar or a $500 million business either.""Companies are not designing their referral program because they don't want to open Pandora's box.""You get one word to describe what your sales organization gets every single day going forward. I actually think clarity would be the word."Chapters00:00 Introduction and Background02:22 The Evolution of Snoball: From Business Listing Site to SaaS Product05:38 Hiring Strategies for Sales Roles: Screening for Instincts, Curiosity, and Grit13:14 Time Management as a CRO: Strategic Deal Focus and Support for AEs25:29 The Importance of Clarity in Sales: Confidence, Goal Tracking, and Mission AlignmentGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Vin Matano - The Value of Building Your Personal Brand
SummaryVin Matano, a sales professional and content creator, shares his insights on personal branding and the benefits of creating content on LinkedIn. He emphasizes the importance of employees building their personal brands and how it can positively impact the company they work for. Vin also discusses his career at Demandbase and the value of staying with a company for an extended period of time. He shares his perspective on what a great day in sales looks like, which includes prospecting, creating content, and closing deals.TakeawaysBuilding a personal brand on LinkedIn can open up opportunities and lead to personal and financial growth.Companies should focus on enabling their employees to build personal brands rather than treating them as megaphones for promoting the company.Employees should stay with a company if they believe in its culture, product, and leadership, as it allows them to build relationships and increase their commissions over time.A great day in sales includes prospecting, creating content, and setting up meetings, with the possibility of closing a deal.It is important to find a balance between personal interests and career goals when choosing a company to work for.Sound Bites"You shouldn't be telling your employees or even influencers that you work with what to post, rather let them share their experience through their own eyes."Chapters00:00Introduction and Background03:10The Power of Personal Branding07:25Enabling Employees to Build Personal Brands21:04What a Great Day in Sales Looks LikeGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Melissa Gaglione: Using Video Throughout the Sales Process
SummaryMelissa Gaglione shares her unique career path and how she transitioned from being a teacher to a news reporter to a successful sales professional. She discovered the power of video selling during her time as an SDR and used it to book meetings with C-suite executives from Fortune 500 companies. Melissa emphasizes the importance of not riding the roller coaster of sales and focuses on maintaining a balanced approach. She also discusses how she coaches others on video selling and the various ways video can be used throughout the sales process.TakeawaysIf the usual sales process isn't yielding results, don't hesitate to think outside the box and find what works for you.Video selling can be a powerful tool for building connections and booking meetings with high-level executivesMaintain a balanced approach in sales and don't let the highs and lows affect youCreate video libraries to enable and support your sales teamUse video throughout the sales process, from prospecting to follow-upsSoundbites:“Video Selling was my superpower.”“You can book C-suite executives from Fortune 500 companies using these videos."“If it's not scary, then you're not challenging yourself enough.”Chapters00:00 Introduction and Career Path10:37 Discovering the Power of Video Selling21:23 Using Video Throughout the Sales Process25:53 Maintaining a Balanced Approach in Sales27:13 The Key to a Great Day in Sales: Getting a Good Night's SleepGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Brooke Goddard: How To Stand Out in Your Market
SummaryBrooke Goddard, a sales leader at Design Pickle, discusses the unique challenges and strategies of selling to creatives. She shares her background in sales and highlights the importance of creativity in the sales process. Brooke emphasizes the need to stand out and be creative when reaching out to potential customers, including using motion graphics and personalized videos. She also emphasizes the importance of a strong sales and marketing partnership and the value of radical candor and feedback in fostering a positive sales culture. Finally, Brooke discusses the importance of being prepared and having clear goals and expectations to ensure everyone is rowing in the same direction.TakeawaysSelling to creatives requires a different approach and a focus on creativity in the sales process.Standing out and being creative in outreach efforts can make a significant impact in engaging potential customers.A strong sales and marketing partnership is crucial for success, with clear communication and collaboration.Radical candor and feedback are essential for fostering a positive sales culture and continuous improvement.Being prepared and having clear goals and expectations helps ensure everyone is aligned and working towards the same objectives.Sound Bites"On LinkedIn, we've been seeing great success by utilizing voice messages.""What really sets us apart is the cohesive unit we've built between our sales and marketing teams""If you fail at something, no problem, fail fast and let's move on together.""Being very honest is in our culture; it's actually one of our core values. It's called 'tell it to me straight.'"Chapters00:00 Introduction and Addressing Creatives03:23 Reaching Out to Creative People06:17 Organizing the Sales Team08:02 The Advantage of Creativity in Outreach10:23 Fostering a Positive Sales Culture15:19 Leadership and Setting ExpectationsGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Kody Klenow: Sell Like a Local
SummaryKody Klenow, Vice President of Local Revenue at Lee Enterprises, shares insights into sales leadership and managing a large sales team across multiple markets. He discusses his career path and the unique sales program he graduated from. Kody emphasizes the importance of being a connector across the organization and fostering collaboration among sales teams in different markets. He also highlights the significance of hiring salespeople who are involved in and knowledgeable about the local community. Kody shares his approach to building team morale and driving competition, as well as the challenges and benefits of managing a remote sales team.TakeawaysHire salespeople who have a can-do spirit and are naturally curiousFocus on leading indicators and understand your unique KPIsBuild relationships and collaborate across different marketsGet involved in the local community to understand the dynamics and needs of clientsCreate a sense of camaraderie and competition within the sales teamBalance remote work and in-person visits to different marketsBe action-oriented and prioritize doing over talkingChapters[00:00] Introduction and Career Path[06:46] The Importance of Local Knowledge and Involvement[10:56] Creating Team Morale and Driving CompetitionGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Kevin Dorsey: The Four D's - Define, Document, Demonstrate, and Deliberately Practice
SummaryKevin Dorsey shares his insights on leadership and building successful sales teams. He emphasizes the importance of defining what good looks like and following the four D's: define, document, demonstrate, and deliberately practice. Kevin also highlights the value of customer interviews in understanding the buyer's perspective and tailoring messaging. He encourages salespeople to focus on making prospects want the product rather than just understanding it. A great day in sales, according to Kevin, involves self-care, intentionality, prospecting, practice, and creating a desire for the product in potential customers.Chapters00:00 Introduction00:15 Kevin's Background01:13 The Need for Leadership Training05:40 Scripting and Scorecards09:24 Building Processes Before Hiring10:44 Customer Interviews12:44 Documenting Processes21:32 Understanding Results25:23 A Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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Taylor Safford: Anchor In Leading Indicators
SummaryTaylor Safford, CRO at Netcraft, shares his journey from being one of the earliest hires at Qualtrics to leading sales teams and scaling offices. He emphasizes the importance of embracing a mindset shift and focusing on leading indicators to achieve success in sales. Taylor discusses the challenges and lessons learned from scaling sales teams and highlights the significance of defined roles, expectations, and accountability in building successful relationships. He also explains the concept of point productivity and its impact on sales performance. Taylor concludes by sharing his perspective on what constitutes a great day in sales.TakeawaysEmbrace a mindset shift and take ownership of your success in sales.Focus on leading indicators and simplify your approach to achieve your goals.Build successful relationships by defining roles, setting expectations, and fostering accountability.Implement a point system to track productivity and prioritize high-impact activities.A great day in sales involves creating pipeline, progressing and closing deals, and personal growth.Chapters00:00 Introduction and Background04:15 Overcoming Challenges at Qualtrics07:01 The Importance of Leading Indicators10:20 Scaling and Managing Sales Teams15:42 Approach at Netcraft21:57 Implementing Point System25:47Defining a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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31
George Saadeh: "You Haven't Found Success Until It's Repeatable"
SummaryIn an exclusive conversation, George, the Chief Revenue Officer at Recharge, unveils the secrets to crafting a thriving sales career and ascending to the ranks of a true sales virtuoso. With fervor and finesse, he imparts the wisdom of transcending the mere title of a salesperson, advocating for the transformation into a consummate sales professional. Through the prism of his own journey, George underscores the pivotal role of harmonizing success and fulfillment, fashioning a cultural milieu ripe for exponential growth. Moreover, he unveils the clandestine art of mastering time and productivity, unraveling the blueprint for orchestrating a stellar day in sales.In essence, George's discourse transcends conventional wisdom, offering an arsenal of leadership principles and avant-garde approaches destined to propel sales professionals into unprecedented realms of triumph and accomplishment.TakeawaysBeing a sales professional is about being passionate and dedicated to sales as a career, rather than viewing it as a fallback option.Success in sales requires continuous learning and improvement, and sales professionals should strive to be knowledgeable and skilled in all aspects of their role.Creating a culture of growth and development is essential for building successful sales teams.Maximizing time and productivity is crucial for achieving success in sales and in life.Chapters00:00 Introduction and Background01:01 Career at Qualtrics01:26 Transition to Recharge03:20 Building Sales Careers04:07 Becoming a Professional Seller05:04 Balancing Success and Happiness05:33 Leadership Principles for Success06:31 Career Growth and Development07:30 Creating a Culture of Growth08:28 Maximizing Time and Productivity09:20 Changing Mindsets and Expectations10:27 Balancing Success and Happiness11:20 Defining a Great Day in Sales19:43 Balancing Career Growth and Personal Life22:29 Maximizing Time and Focusing on Priorities25:21 Maximizing Every MomentGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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30
Kevin Mulrane: Playbooks That Pack a Punch
SummaryBuckle up for a dynamic ride as Justin sits down with Kevin Mulrane, the VP of Sales powerhouse at BioSentry. In this electrifying episode, Kevin spills the beans on his thrilling journey in sales leadership and the art of crafting sales playbooks that pack a punch. Get ready to be energized as Kevin dishes out his top-notch insights on seamlessly integrating into seasoned teams, turbocharging team performance through coaching, and mastering the art of time management as a sales leader. With infectious enthusiasm, Kevin champions the spirit of perpetual learning and adaptation, urging sales teams to embrace evolution and continually refine their processes for unstoppable success. Join us for a lively discussion where Kevin divulges his methodology for transforming each day in sales into a dynamic landscape of growth and enhancement.TakeawaysBuilding sales playbooks involves understanding the sales motion, identifying areas for improvement, and defining a consistent way of doing things.Joining a tenured team requires change management and involving the team in the process of building new processes and resources.Enabling and coaching the team involves constant reinforcement of best practices, role-playing, and celebrating wins.Time management as a sales leader requires prioritizing one-on-ones, team meetings, and working on high-priority tasks aligned with the team's objectives.A great day in sales is one where you learn something new and apply that knowledge to improve your sales process and achieve better outcomes.Sales teams need to constantly learn and adapt to evolving markets, buyer behaviors, and sales processes.Chapters00:00 Introduction and Background02:10 Building Sales Playbooks06:34 Challenges of Joining a Tenured Team10:56 Enabling and Coaching the Team14:59 Time Management as a Sales Leader19:07 What Makes a Great Day in Sales22:00 Constant Learning and Adaptation25:23 ConclusionGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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29
Lucas Wilson: Throw Out Your Playbook
SummaryLuke Wilson, CEO of Signpost, shares his journey to his current role and his passion for serving small to medium businesses. He discusses the challenges and opportunities of stepping into a remote organization as CEO and emphasizes the importance of building a strong go-to-market motion. Wilson highlights the value of investing in training and development for sales teams and the need to focus on upselling and cross-selling to existing customers. He concludes by emphasizing the importance of learning from every customer interaction and using those insights to improve.TakeawaysInvest in training and development for sales teams to improve their skills and effectiveness.Focus on upselling and cross-selling to existing customers to maximize revenue opportunities.Build a strong go-to-market motion that aligns with the needs of small to medium businesses.Learn from every customer interaction to continuously improve and provide better service.Chapters00:00 Luke Wilson's Path to Signpost02:02 Taking on the Role of CEO05:17 Stepping into a Remote Organization08:54 Preparing for the CEO Position11:02 Building a Go-to-Market Motion12:24 Passion and Excitement for the Role19:19 Investing in Training and Development23:29 Reorganizing for Success26:00 Focusing on Upselling and Cross-Selling29:14 Making Every Day a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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28
Live: Morgan Ingram - “Levers, Stoplights, and Your Anti-Why”
Morgan Ingram, everyone! Huge following on LinkedIn, incredible advisor to many brands, and has his own company to consult and help built incredible sales orgs. In this conversation, Morgan and Justin discuss what makes a great day in sales, setting goals, and productivity levers. They emphasize the importance of reverse engineering goals and aligning activities with those goals. They also discuss the significance of personal and professional goals and how they drive motivation. Goals, goals, goals. But it wasn't all about goals! Morgan shares the 'stoplight method' for tracking productivity, which involves categorizing activities as green (money-making activities), yellow (preparation), and red (breaks). They also touch on the importance of competition, learning from teammates, and experimenting with new strategies. They also talk about the value of experimentation and having fun in sales. Morgan shares his strategies for staying productive, including blocking off his calendar and focusing on high-leverage activities. He also discusses his motivations, such as location and time freedom, creating memorable experiences, making an impact, and avoiding the 'anti-why' scenario. Great Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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27
Scott Leese: Put Your GTM on Paper
SummaryScott Lease has been part of 11 exits, and worked with 12 unicorns. He's got one of the most storied backgrounds in Silicon Valley and has since made the move to Austin to continue building and scaling sales organizations. In this episode, he emphasizes the importance of putting sales processes on paper and customizing solutions for each company. So many people run their sales orgs from their heads - it doesnt work! Scott also highlights the significance of tracking leading indicators and results in sales. He shares his motivation and mindset, drawing inspiration from athletes like Michael Jordan and Tom Brady. Scott reflects on memorable deals and discusses his plans for the future, including diversifying income streams. He concludes by emphasizing the importance of enjoying the daily activities in sales.TakeawaysConsider the location and market conditions when building and scaling sales organizations.Put sales processes on paper to create a foundation for success and make it easier to coach and scale.Track leading indicators and results to accurately predict and plan for future success.Stay motivated by enjoying the daily activities and finding ways to make a meaningful impact.Diversify income streams and plan for the future to maintain lifestyle and income levels.Chapters00:00 Introduction and Background03:04 Moving to Austin and Changing Sales Organizations05:51 Customizing Sales Solutions08:59 The Importance of Putting Sales Processes on Paper11:53 Tracking Leading Indicators and Results15:59 Motivation and Mindset in Sales22:49 Staying Motivated and Planning for the Future29:12 Creating a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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26
Jeff Torbeck: Is Your Sales Floor a Learning Environment?
SummaryJustin Ashby interviews Jeff Torbeck, VP of Revenue at Gun.io. They discuss various topics related to sales management and team building and focus in on how a high performing team can be a place of constant learning. Jeff shares his insights on focusing on individual performance, balancing quota performance and team fit, and the evolving perception of sales as a valued profession.d The conversation emphasizes the importance of collaboration, continuous learning, and customer-centric selling. His great day in TakeawaysTransitioning from individual sales to sales management requires a shift in focus from personal success to helping others succeed.Building winning teams involves empowering individuals, removing obstacles, and fostering collaboration.Hiring the right people is crucial for team success, and it's important to assess candidates' coachability and their alignment with the team's values and goals.Creating a learning environment involves encouraging continuous learning, sharing best practices, and leveraging the expertise of experienced team members.A great day in sales is not just about closing deals, but also about enjoying the sales process, loving the solution being sold, and continuously improving.Chapters00:00 Introduction and Background03:06 Transition to Sales Management05:07 Focus on Individual Performance08:38 Building Winning Teams12:34 Creating a Learning Environment15:30 Hiring and Team Structure21:00 Having a Great Day in Sales25:06 Sales as a Valued Profession26:33 Selling Like You Buy27:28 ConclusionGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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25
Donald Kelly: LinkedIn Luminary, Mastering Sales, Connections, and Success
SummaryJoin a riveting conversation with Donald Kelly as he unravels the art of mastering LinkedIn for prospecting and sales. In this dynamic discussion, Donald unveils the secrets to regularly connecting with key individuals, delivering valuable content, and sparking engagement. Brace yourself for insights into injecting personality into your LinkedIn presence and leveraging your company page to forge connections. Donald and Justin unveil the Connect, Share, Engage method, empowering sales professionals to position themselves as industry authorities and foster meaningful relationships. Discover effective strategies to stand out, ignite engagement through thoughtful interactions, and initiate conversations that provide value. Be prepared for a journey that culminates in defining a phenomenal day in sales—where satisfaction meets success through helping others achieve their goals. This episode is your compass for navigating the LinkedIn landscape with finesse and impact.TakeawaysRegularly connect with relevant individuals on LinkedIn to expand your network and increase the visibility of your content.Share valuable and relevant content on LinkedIn to establish yourself as an industry authority and attract potential customers.Engage with followers of your company LinkedIn page to build relationships and create opportunities for conversations.Infuse your personality into your LinkedIn engagement to make connections more authentic and memorable. When connecting on LinkedIn, it's important to find a genuine reason to reach out and express interest in the other person's profile or work.To stand out on LinkedIn, try using different reactions and thoughtful comments on posts to catch people's attention and encourage engagement.When initiating a conversation, focus on the other person's needs and offer value or assistance that aligns with their goals or challenges.A great day in sales is when you can help someone make a breakthrough, get rewarded for your efforts, and connect with new prospects who are open to change.Chapters00:00 Introduction and Background01:01 Making the Decision to Start a Business03:00 The Power of LinkedIn for Sales10:58 The Connect, Share, Engage Method21:16 The Importance of Regularly Posting on LinkedIn26:25 Engaging with Followers of Company LinkedIn Page32:44 Infusing Personality into LinkedIn Engagement40:02 Connecting on LinkedIn41:18 Promoting Engagement on LinkedIn42:10 Initiating a Conversation43:00 A Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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24
Alyson Baber: Journey from Chemical Engineering to Tech Sales Executive
SummaryEmbark on a captivating journey with Justin as he sits down with Alyson Baber, a brilliant VP of Sales at Outreach.io. Allyson's unconventional career trajectory is not uncommon, but very fascinating. From chemical engineering to medical sales, she's now leading one of the most dynamic teams of sales people in tech. Allyson shares her invaluable strategies for building trust and managing expectations within her team. She reflects on her experiences in high-growth companies, painting a vivid picture of what constitutes a stellar day in the world of sales. This episode is your ticket to unraveling the dynamic and inspiring world of Alyson Baber's sales journey.TakeawaysFind a balance between doing what you're good at and doing what you enjoy.Process and data are crucial in sales, but gut feelings and conversations also play a role in decision-making.Clear expectations and transparency are key to building trust and managing a sales team effectively.In high-growth companies, a stable foundation and alignment are essential for smooth operations.A great day in sales is defined by winning in the right way with the right people.Chapters00:00 Introduction and Background03:00 The Importance of Process and Data in Sales08:00 Managing Expectations and Building Trust18:00 Navigating High-Growth Companies27:00 Defining a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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23
Mike Wolber: A Blueprint for Crafting a Thriving Sales Organization with Rent Dynamics' CRO
SummaryEmbark on an exhilarating journey with Justin as he ventures into the realm of sales mastery alongside the esteemed Mike Wolber, the ingenious Chief Revenue Officer of Rent Dynamics. Mike unveils the blueprint for crafting a thriving sales organization. Prepare to be captivated as Mike shares his visionary approach to recruitment, advocating for the hiring of sales academics and the formulation of a robust go-to-market strategy. Brace yourself for a whirlwind of insights as Mike delves into the intricacies of effective coaching and communication within the team, emphasizing the transformative power of these practices. With a keen eye on the horizon, Mike shines a spotlight on the critical importance of pipeline management and the dangers of succumbing to tunnel vision in sales pursuits. Immerse yourself in this riveting conversation, where Mike's pearls of wisdom illuminate the path to building and managing a sales powerhouse that defies all expectations.TakeawaysHiring sales academics and individuals who are proud to be in sales is crucial for building a strong sales organization.A strong sales force is characterized by high morale, effective communication, and a focus on pipeline management.Building a repeatable go-to-market plan involves understanding the product, messaging, positioning, objection handling, and pricing.Coaching and individualized support are essential for leveling up the sales team.Adapting to changes in sales, such as remote work, requires effective communication and maintaining connection with the team.A great day in sales is characterized by a focus on building, accelerating, and closing pipeline, rather than being fixated on a single deal.Chapters00:00 Introduction and Background03:09 Building a Strong Sales Organization06:30 Hiring Sales Academics08:19 Indicators of a Strong Sales Force09:07 Building a Repeatable Go-to-Market Plan11:32 Delivering the Go-to-Market Plan12:03 Coaching and Leveling Up the Sales Team17:36 Adapting to Changes in Sales20:46 What Makes a Great Day in Sales23:13 ConclusionGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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22
Jen Allen-Knuth: How To Sell Like a Buyer
Justin and Jen discuss various aspects of sales, including selling like a buyer, the importance of likability, applying a buyer-centric approach, understanding trade-offs, insights from sales kick-offs, promoting organic content sharing, building sales teams, the role of subject matter experts, and creating a great day in sales. They emphasize the need to understand the buyer's perspective and tailor the sales approach accordingly. They also highlight the value of building relationships and providing valuable insights to customers. TakeawaysUnderstand the buyer's perspective and tailor the sales approach accordingly.Build relationships and focus on likability to earn trust and credibility.Provide valuable insights and solutions to customers' problems.Promote organic content sharing and engage with subject matter experts.Chapters00:00 Introduction and Background08:13 Selling Like a Buyer15:11 The Importance of Likability24:45 Understanding Trade-Offs28:59 Insights from Sales Kick-Offs32:31 Promoting Organic Content Sharing35:01 Building Sales Teams and Full Cycle Sales41:04 The Role of Subject Matter Experts45:45 Creating a Great Day in Sales48:08 Conclusion and Community BuildingGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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21
Kyle Asay: Exploring Innovative Sales Tactics as VP at MongoDB
SummaryDelve into the fascinating world of sales with Kyle Asay, the visionary VP at MongoDB, as he unveils the secrets behind his remarkable career journey and the evolution of his groundbreaking sales frameworks. With a blend of wisdom and innovation, Kyle emphasizes the transformative power of personal development and the art of tailoring sales processes to individual strengths. From dissecting team structures to navigating the complexities of remote work, Kyle offers unparalleled insights into optimizing sales performance. Get ready to discover the revolutionary Good Day Framework, a game-changer for sales professionals seeking to hone their focus on leading indicators. But that's not all – Kyle delves into the realm of data-driven decision-making, illuminating the path to showcasing team performance and conducting competency analyses. As the conversation unfolds, Kyle leaves no stone unturned, underscoring the profound value of frameworks for both teams and individuals in the ever-evolving landscape of sales. Strap in for a riveting journey through the intricacies of sales mastery, guided by the incomparable expertise of Kyle Asay.TakeawaysPersonal development is crucial for sales success. Salespeople should dedicate time each day to improve their knowledge and skills.Adapting sales processes to individual strengths and buyer preferences leads to better results.In-person interaction is important for team collaboration and building relationships, even in remote work environments.Tracking leading indicators, such as pipeline generation and progress, is essential for identifying and addressing issues early on.Chapters00:00 Introduction and Background01:01 Transition to MongoDB and Sales Introverts Brand02:39 Working Remotely and Team Structure03:19 Benefits of In-Person Interaction04:36 The Good Day Framework06:56 Adapting the Framework to Individual Reps09:52 Team Structure and SDR Support10:46 Coaching and Oversight for Full Cycle AEs12:27 Using Data to Showcase Team Performance16:23 Skill vs Will and Competency Analysis19:48 Frameworks for Individual Reps23:42 Creating a Great Day in Sales27:06 Closing RemarksGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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20
Gabe Lullo Unveils Sales Secrets: Mastering the SDR Realm with Alley-oop's CEO
SummaryIn this riveting episode, Justin Ashby delves into the world of sales development with none other than Gabe Lullo, the mastermind CEO behind Alley-oop, an SDR agency. With passion and expertise, they navigate through the intricate landscape of sales, tackling crucial topics such as the art of onboarding SDRs, the enduring significance of phone calls in outbound sales, and the untapped potential of LinkedIn as a sales powerhouse. Venturing further, they explore the transformative shift towards full cycle sales and the pivotal role of identifying the ideal customer profile (ICP) in driving success. Drawing from his vast experience at the helm of a renowned SDR organization, Gabe imparts invaluable wisdom, stressing the significance of consistent activity metrics and the art of delayed gratification in the competitive realm of sales. Buckle up for an enlightening journey through the nuances of sales strategy, as Justin and Gabe provide a treasure trove of insights sure to empower sales professionals everywhere.TakeawaysConsistent activity metrics are key to success in sales.Phone calls are still the most effective channel for booking meetings.Leveraging LinkedIn and creating content can help build trust and credibility.Identifying and refining the ideal customer profile (ICP) is crucial for effective sales targeting.Chapters00:00 Introduction and Background03:06 Quickest Way to Onboard SDRs05:05 The Importance of Phone Calls in Outbound Sales07:12 The Role of LinkedIn in Sales12:39 Labeling SDRs on LinkedIn15:22 The Shift to Full Cycle Sales18:31 Identifying the Ideal Customer Profile (ICP)22:35 What Makes a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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19
Collin Mitchell: The Art of Personalized and Targeted Outreach
SummaryEmbark on an exhilarating journey with Justin as he unravels the fascinating career narrative of Collin Mitchell, the dynamic managing partner at Leadium, a fractional SDR agency. Join them in exploring the evolution from Collin's early days in sales to the creation and sale of multiple companies. Discover the untold benefits of partnering with a fractional SDR agency and delve into the pivotal role of a quality-centric approach in outbound sales. Collin sheds light on the art of personalized and targeted outreach, unveiling the magic that happens when LinkedIn and phone calls unite. Brace yourself for insights into the importance of testing and tailoring outbound strategies, customized to individual circumstances. As the episode concludes, gain a glimpse into what defines a remarkable day in the ever-evolving world of sales. This is your front-row ticket to an episode pulsating with wisdom and strategic sales revelations.TakeawaysPartnering with a fractional SDR agency can supplement or enhance an existing outbound motion, especially for early-stage companies or specific use cases.A quality-focused approach to outbound sales, with personalized and targeted outreach, is more effective than generic and mass outreach strategies.Combining LinkedIn and phone calls can be a powerful combination for building relationships and initiating conversations.Testing and customizing outbound strategies is crucial, as there is no one-size-fits-all approach.Chapters00:00 Introduction and Background03:05 The Approach of Leadium and Partnering with an Agency08:16 Building an Outbound Motion and the Importance of Quality12:29 Ideal Scenarios for Partnering with a Fractional SDR Agency16:36 Effective Channels for Outbound Sales25:00 Testing and Customizing Outbound Strategies26:09 What a Great Day in Sales Looks LikeGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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18
Ryan Milligan: Navigating Comp Plans, Motivating Teams, and Analyzing Success
SummaryIn this episode, join Justin in an exhilarating interview with Ryan Milligan, the VP of Sales at QuotaPath, as they unravel the captivating story behind Ryan's ascent to sales leadership. Delve into the intricacies of aligning compensation plans with corporate goals and crafting dynamic structures. Uncover the art of open conversations with sales reps and the secrets to motivating them effectively. Brace yourself for a thought-provoking discussion on incentivizing marketing teams, where Ryan unveils groundbreaking insights. Discover what a remarkable day in sales looks like, characterized by collaborative efforts, value-driven deals, and insightful business analyses. This episode is your passport to a world of sales wisdom and leadership strategies.TakeawaysAlign compensation plans with company objectives to drive desired behaviors and outcomes.Have open conversations with reps to understand what types of deals motivate them the most.Incentivize marketing teams based on pipeline generation and closed-won revenue.A great day in sales involves collaborating with reps on their path to quota, working on deals that deliver value to both the customer and the company, and analyzing the success of the business.Chapters00:00 Introduction and Background03:00 Transition to Sales Leadership08:19 Structuring Compensation Plans16:32 Aligning Comp Plans with Company Objectives23:06 Improving Comp Plans25:37 What Makes a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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17
Mary Kheedo: Crush your first 30, 60, 90 days
SummaryMary Kheedo, Vice President of Sales at Growth Loop, shares her insights on the first 30 days in a new sales leadership role. She discusses her background in sales, including her experience at HubSpot and Lytics. Mary emphasizes the importance of creating a 30, 60, 90 day plan and building trust with the team. She also highlights the need for relentless prioritization and the value of self-reported quick wins. Overall, Mary provides valuable advice for sales leaders transitioning into new roles.TakeawaysCreate a 30, 60, 90 day plan to guide your actions and priorities in a new sales leadership role.Focus on building trust and credibility with your team and cross-functional stakeholders.Prioritize tasks and activities that align with your goals and objectives, and be willing to make tweaks and adjustments along the way.Celebrate self-reported quick wins from your team members as a measure of success and progress.Chapters00:00 Introduction and Background02:00 Experience at HubSpot and Lytics03:07 First 30 Days in a New Role04:14 Approaching a New Role Differently06:30 Yearly Planning and Challenges08:38 Creating a 30, 60, 90 Day Plan09:57 Building Trust and Stakeholder Management12:17 Holding to the 30, 60, 90 Day Plan13:59 Comfort with Making Changes15:45 Frameworks and Learning in a New Role17:23 Tweaking and Quick Wins19:51 Transitioning to Sales Leadership20:31 Relentless Prioritization23:27 Having a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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16
Justin Otley: Promote From Within for the Win
SummaryStep into the World of Sales Excellence with Justin Otley, Head of Talk Desk's Dynamic Sales Development Team! Uncover the Secrets Behind Career Milestones, A Players' Magic, and the Art of Crafting Your Best Day in Sales. Elevate your strategy as Justin spills the beans on promoting from within, unleashing A Players, and turning team motivation into a powerhouse of success!TakeawaysPromoting from within is crucial for building a successful sales development team.A players are essential for scaling success and should be given opportunities to share their knowledge with the team.Motivating the team with competitions and recognition can drive performance and create a positive work environment.A great day in sales is when you prioritize and accomplish the tasks that you know will lead to success.Chapters00:00 Introduction and Career Milestones04:16 Promoting from Within09:45 Building an SDR Program12:38 Identifying and Scaling A Players19:45 Motivating the Team with Competitions28:00 A Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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15
Devin Williams: Navigating Sales Success through Emotional Intelligence
SummaryDevin Williams, from Instabug, discusses the importance of emotional intelligence (EQ) in sales and how it can lead to success. He shares his career background and highlights from the biggest deal in Instabug history. Devin explains that EQ is the key to understanding oneself and others, and it can improve various skills such as active listening, empathy, and relationship building. He provides frameworks and practices for developing EQ and emphasizes the importance of leading by example as a sales manager. Devin also discusses how to identify EQ gaps in salespeople and defines a great day in sales as focusing on consistent inputs rather than just outcomes.Chapters00:00 Introduction and Career Background02:39 Discussing the Biggest Deal in Company History05:25 The Importance of Emotional Intelligence in Sales10:30 Frameworks and Practices for Developing Emotional Intelligence15:23 Enabling Emotional Intelligence as a Sales Manager19:18 Identifying EQ Gaps in Salespeople25:23 Defining a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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14
Katie Ward: Tech Sales Journey, Nurturing Women Leaders, and the RAP Framework for Success
SummaryIn this podcast episode, Katie Ward shares her journey in tech sales and her role in building up the next generation of women leaders. She emphasizes the importance of physical health in sales and how it contributes to overall performance. Katie also discusses the unique challenges women face in the workplace and how she helps them overcome imposter syndrome. She introduces the RAP framework for sales, which stands for Reflect, Assess, and Plan, and explains how it helps her stay organized and focused. Additionally, she shares insights from Kobe Bryant's Mamba Mentality and the value of context in sales. Finally, Katie describes what a great day in sales looks like to her.TakeawaysPhysical health plays a crucial role in sales performance and resilience.Building up women leaders requires mentorship, support, and helping them overcome imposter syndrome.The RAP framework (Reflect, Assess, and Plan) helps sales professionals stay organized and focused.Context is important in sales, and understanding the full picture leads to better decision-making.A great day in sales involves starting the day with reflection and goal-setting, being fully prepared for meetings, and ending the day with quality time with family.Chapters00:00 Introduction and Background03:42 The Importance of Physical Health in Sales08:09 Building Up Women Leaders13:19 The RAP Framework for Sales19:17 The Mamba Mentality and Context in Sales23:24 A Great Day in Sales25:02 ConclusionGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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13
Matt Buchalski: Building Winners From Within
SummaryIn this episode of the Great Day in Sales podcast, Justin interviews Matt Buchalski, the VP of Sales at RealPage. Matt shares his background and career journey, which includes transitioning from financial sales to technology sales. He discusses the changes and growth he has experienced at RealPage, including the company's acquisition and the impact of COVID-19 on the housing market. Matt emphasizes the importance of team building and promoting from within, highlighting the value of training, development, and coaching. He also discusses the evolving approach to sales and selling, particularly in selling to the C-suite. Matt concludes by sharing his perspective on what makes a great day in sales.TakeawaysTransitioning from one industry to another can provide new opportunities for growth and success.Building and promoting from within a team can lead to increased productivity, credibility, and a strong company culture.Adapting sales strategies to changing market dynamics, such as selling to the C-suite, can lead to better results.Finding joy and fulfillment in the small wins and daily progress is key to having a great day in sales.Chapters00:00 Introduction and Background01:33 Changes at RealPage04:30 Promoting Career Growth08:08 Building and Managing Teams12:05 Approach to Sales and Selling18:34 Selling to the C-Suite22:50 Promoting from Within25:33 What Makes a Great Day in Sales28:05 ConclusionGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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12
Tonni Bennett: From Pre Revenue to 20M ARR
SummaryIn this podcast episode, Tony Bennett shares her journey from sales at UPS to becoming a VP of Sales at Daily. She discusses her experience of building sales from zero to 20 million at Terminus and the importance of problem-solving in sales. Tony emphasizes the need to focus on value and avoid perfectionism when enabling others to sell. She also highlights the different selling stages and the importance of adapting to change. Tony shares principles for sales leaders, including the importance of feedback and building trust with the team. Finally, she discusses what makes a great day in sales.TakeawaysBuilding sales from zero to 20 million requires constant problem-solving and adapting to change.Enabling others to sell involves providing frameworks and flexibility in training.Avoid perfectionism and focus on value in the sales process.Principles for sales leaders include listening to feedback, building trust, and avoiding favoritism.A great day in sales is one where the right actions are taken to lead to a sale, regardless of the outcome.Chapters00:00 Introduction and Background03:05 Building Sales from Zero to 20 Million06:06 Figuring Out How to Sell vs. Enabling Others to Sell09:06 Avoiding Perfectionism and Focusing on Value12:23 Different Selling Stages and Adapting to Change17:22 Principles for Sales Leaders21:57 What Makes a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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11
Greg Costigan: Give, Get, Crush Your Goals
SummaryGreg Costigan, a sales expert with experience in Silicon Valley, shares valuable insights on sales strategies and success. He introduces the Give, Get, Goal framework, emphasizing the importance of preparation and differentiation in sales calls. Greg also highlights the significance of building rapport and establishing hunger in sales interactions. He discusses the value of individualized communication and warm referrals in outbound sales. Finally, Greg shares that great days in sales are achieved when things work and when there is a sense of accomplishment and value creation.TakeawaysUse the Give, Get, Goal framework to prepare for sales calls and meetings.Differentiate yourself by providing value, building rapport, and establishing hunger.Prioritize quality over quantity in outbound sales and focus on target accounts.Invest time in individualized communication and warm referrals for better results.Great days in sales are achieved when things work and there is a sense of accomplishment and value creation.Chapters00:00 Introduction and Background01:09 The Give, Get, Goal Framework04:16 The Importance of Call Prep07:12 Differentiating Yourself in Sales08:05 Memorable Deals and Sales Success13:23 Establishing Hunger and Building Rapport16:26 Outbound Sales and Prioritizing Quality19:09 The Value of Individualized Communication25:04 Building Relationships and Warm Referrals26:35 Creating Great Days in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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10
Chet Lovegren: Sales Training vs. Sales Coaching
SummaryChet Lovegren, also known as the Sales Doctor, discusses his methodology for sales training and enablement. He emphasizes the importance of understanding the specific needs and challenges of each sales team and provides a tailored prescription for success. We discuss the resurgence of cold calling and the need for a balanced approach to outbound sales. He highlights the significance of participation and engagement in sales teams and the role of coaching in developing top performers. His insights on identifying and nurturing the best sellers and the key to having a great day in sales are next level. You'll want to listen to this one the whole way through! TakeawaysSales training and enablement should be tailored to the specific needs of each sales team.Cold calling is making a comeback, especially in industries outside of the SaaS echo chamber.Participation and engagement are crucial in sales teams, and coaching should focus on direction rather than delegation.The best sellers are those who understand the process, have a growth mindset, and consistently perform well.A great day in sales is one where conversations are focused on understanding the prospect's needs and telling stories that align with their challenges and goals.Great Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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9
Amir Torabi: Deal Inspection Like Your Life Depended On It
SummaryAmir Torabi, VP of Sales at Sendlane, shares his journey from a sales role in a recruitment agency to his current position. He emphasizes the importance of identifying one's strengths and being open to new opportunities. Amir discusses the market shifts that led to Sendlane's growth and the strategies they implemented to adapt. We highlight the significance of deal inspection and the need to focus on high-potential leads. Something that many companies fail to do anything with. Finally, Amir defines a great day in sales as the culmination of effort and the achievement of significant deals. This is a good one! TakeawaysIdentify your strengths and be open to new opportunities in your career.Adapt to market shifts and focus on high-potential leads.Implement deal inspection to ensure a clear understanding of timelines, stakeholders, and variables in the sales process.A great day in sales is the culmination of effort and the achievement of significant deals.Chapters00:00Introduction and Background04:00Discovering a Passion for Sales07:27Transitioning to a Sales Role10:40Adapting to Market Shifts15:35Doing More with Less20:46The Importance of Deal Inspection26:19Defining a Great Day in SalesGreat Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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8
Jessica Molitor: Control The Controllables
Join us as we chat with Jessica, the VP of Sales at Deskera. Jessica walks us through her sales journey and her leap from a large organization to a startup. You'll gain insights into how she hones her problem-solving skills to tackle different areas of the business and the importance of segmentation in propelling the business forward and pinpointing the ideal customer. This riveting discussion underscores the perks of concentrating on segmentation for both team and company growth.We'll also unravel the essence of setting goals and cultivating habits for SDRs and AEs to effectively arrange meetings and seal deals. Discover why it's critical to identify individual strengths and allocate time accordingly, rather than adhering to a one-size-fits-all strategy. We also explore the advantages of a diverse sales team comprising SDRs and AEs, and the optimal way to structure the team for peak success. Finally, we dissect the importance of building a successful sales team, emphasizing the value of diverse skill sets within the team, including internal promotions and leveraging the talents of both SDRs and AEs. Jessica leaves us with some thought-provoking insights on setting up frameworks for success in sales, controlling the controllables, and allowing individuals to focus on their strengths. It's a power-packed episode you won't want to miss!Great Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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7
Kyle Poll: Daily Activities That Really Move the Needle
Join us as we interview Kyle Poll, a seasoned sales leader, as he narrates his intriguing career path including Linkedin and Gympass in the US. Kyle shares how a variety of roles, including missionary work and his experience in financial services, helped shape his understanding of sales. He vividly details his nine-year tenure at LinkedIn during its early days and how he helped shape its growth. Kyle provides fascinating insights into his transition from LinkedIn to Gympass. He details his process of building his team and adapting to the new platform. Kyle emphasizes the importance of identifying patterns and trends to drive success and how a clear vision and an understanding of the industry can bridge the gap between old and new platforms. We end the episode with Kyle's advice on how to achieve your goals by identifying and committing to daily activities. Don't miss out on this episode filled with insightful and inspiring tales from a now seasoned pro. Great Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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6
Jon Rydberg: Realigning for Upmarket Success
Imagine navigating the intricate labyrinth of PropTech sales, moving your company from high-velocity small business sales to a more enterprise-focussed approach. That’s exactly what our guest, John, has done over his 15-year sales career, including stints at industry giants like Cisco. In this illuminating conversation, we explore the unique facets of PropTech, a realm distinct from other industries, and the opportunities ripe for the taking. Hear about John’s transition journey with Valkyrie and the challenges of longer sale cycles in the enterprise market. We dig deep into key topics like account segmentation, territory alignment, and the essential understanding of total addressable market (TAM). John also gives us insights into why a dedicated enterprise sales team is a game-changer and how third-party resources can be a treasure trove of information on potential clients.Moving on from there, we delve into the nitty-gritty of training and KPIs for sales teams, especially when moving upmarket. Ever wondered about the magic of a structured operating rhythm and how a quota calculator can be your secret weapon in determining necessary inputs for desired outputs? John unpacks this for us. We also demystify the concept of 'sales math', a crucial understanding of pipeline coverage and activity in relation to goals. John underlines the critical balance between leading and lagging indicators and the inescapable need for accountability and ownership from sales reps. Learn about the role of a mad dash tracker in visualizing progress towards company, pod, and individual goals. This episode is a gold mine of insights if you're serious about steering your sales team towards success in an upmarket setting.Great Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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5
Dustin Sears: How To Close a Deal Even After Your Competitor Thought They Did.
We are joined by Dustin Sears, a seasoned sales expert at Intellishift, who shares the secrets behind his team's incredible tripling of production within just a year. Listen in as he explains the importance of creating an environment that not only fosters a strong work ethic but also encourages fun and camaraderie. Dustin gives us a peek into the workings of IntelliShift, an all-in-one fleet platform that has revolutionized fleet management with integrated GPS telematics, AI dash cameras, maintenance, fuel cards, and compliance. He underscores the importance of having an internal fire and setting personal and team goals, highlighting how such attributes help fuel motivation and energy within a sales team.In the second half of the discussion, Dustin dives into the strategies and tactics his team uses to stay ahead of the competition. Hear about their unique approach to cold calling, and how a custom video helped them win a significant deal. He shares his insights on what a great day in sales looks like, stressing that it's not all about closing deals, but rather, it's about enjoying the journey and the process. Don't miss out on this enriching conversation filled with practical tips and advice for anyone looking to supercharge their sales strategy.Great Day In Sales Podcast Intro Great Day in Sales Podcast Outro
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ABOUT THIS SHOW
Sponsored by Alysio We've gathered the best sales leaders across the United States, Canada and UK to answer the question "What does a great day in sales look like?" You can't close a 6 or 7 figure deal every day. So what are you doing to make sure you take advantage of every minute?We'll explore frameworks, scorecards, and philosophies of the best sales people at leading sales lead companies. Join us to learn more on your journey from SDR, BDR or AE to becoming the sales leader you aim to be.
HOSTED BY
Justin Ashby
CATEGORIES
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