Gregory Vetter Podcast

Send us Fan MailComfort is addictive.And most people are trapped in it.In this episode, Greg and Moe break down why modern life has made people weaker, softer, more distracted, and more afraid of discomfort than ever before.From leadership and parenting to creativity, relationships, discipline, and success. This conversation is about what happens when comfort becomes the goal instead of growth.Greg explains:Why hard conversations matterWhy honest feedback creates excellenceThe danger of avoiding tensionHow comfort quietly destroys ambitionAnd why fulfillment only comes after doing difficult thingsThis episode also explores motivation culture, AI, sports, bullying, creative pressure, entrepreneurship, and the uncomfortable realities required to build anything meaningful.Because growth was never supposed to feel comfortable.Backbone: Stop Being Weak and Do What’s Right available now on Amazon & Audible.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailMost people don’t have a knowledge problem.They have a backbone problem.This episode breaks down the real idea behind Greg’s new book Backbone: Stop Being Weak and Do What’s Right—and why so many people today are stuck, soft, and avoiding the decisions that actually matter.This isn’t theory.It’s what happens when you take leadership, family, business, and real life—and strip it down to what actually works.Because at the highest level, everything comes down to one thing:Do you have the nerve to do what’s right…even when it’s uncomfortable?Greg and Moe get into:Why most leaders fail (and it has nothing to do with intelligence)The danger of chasing consensus instead of clarityHow comfort is quietly destroying ambitionWhy modern culture is producing weaker men—and what that actually meansThe role of discipline, tension, and hard conversations in building anything that lastsAnd why how you show up at home is the same way you show up everywhere elseThis conversation also gets into something most people avoid:Consequences.Because when there are no consequences—there’s no growth, no leadership, and no standard.And without that?Everything falls apart.At the end of the day, this isn’t about being tough for the sake of it.It’s about being the kind of person people can rely on—in your business, your family, and your life.Because if you don’t have backbone…nothing else matters.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailThis episode came from a Substack that hit a nerve.Greg shared the real story behind building—and losing—a $300M company.Not the highlight reel. The reality.And people leaned in.So we went deeper.Because losing it all forces a different question:What actually matters?In this conversation, Greg and Moe break down:The four things money can’t buy: time, health, soul, and your kids’ loveWhy success without perspective feels emptyWhat it really means to “figure life out” (spoiler: you don’t)And how your purpose might not be what you thought it wasGreg also shares what he believes now:The meaning of life isn’t some big breakthrough moment.It’s learning.It’s loving.It’s being fully present.And having enough faith to believe you were built for what you’re going through.Everything else is noise.Because the truth is—You’re already on the train.Most people just don’t realize it.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailEvery action has consequences.In life.In business.In how people treat you and what they think they can get away with.Sometimes it’s small.Sometimes it costs you everything.They didn’t want a deal.They didn’t want to meet in the middle.They wanted everything.In this episode, we get into the part of business nobody talks about:What happens when you’re dealing with people who ignore consequencesWhy some situations escalate because respect is gone from the startAnd how quickly things shift when someone decides to take instead of buildWe also break down:Why most entrepreneurs lose from short-term thinkingWhat “death by a thousand cuts” actually looks like in real timeHow to read people’s true motives—money, ego, powerAnd why “winning” doesn’t feel like victory… it feels like relief Because the truth is...You don’t just deal with strategy.You deal with people.And people don’t always play fair.But consequences always show up… eventually.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailWho you marry will either multiply your life…or quietly break it.Everybody wants success.Big goals. Big dreams. Big outcomes.But nobody talks about the decision that determines all of it:Your partner.In this episode, Greg and Moe break down why your spouse isn’t just part of your life—they are the foundation of it.They get into:Why most people choose a partner for the wrong reasonsHow the wrong relationship creates friction, stress, and failureWhat real support actually looks like when things fall apartAnd why success without alignment at home… doesn’t lastBecause it’s easy when things are good.The real test is when everything is falling apart—money’s tight, pressure’s high, and nothing’s working.That’s when you find out who you really chose.This isn’t about love stories.It’s about building a life that actually works.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailWho are you… when the thing you built is gone?Most people never ask that question.They just chase the next thing.New idea. New business. New win.Stay busy. Stay distracted. Don’t look back.But that’s the trap.In this episode of the Gregory Vetter Podcast, Greg and Mo break down what happens when your identity is tied to what you built—and what’s left when it’s gone.They talk about:The “founder’s trap” and why people can’t slow downWhy being busy can actually be a distractionThe difference between who you are vs. what you doAnd how to rebuild from truth… not perceptionBecause at some point, the question shows up:Was it luck… or did you actually build it?And if you did… can you do it again?This isn’t about business.It’s about identity.🎧 Listen now. Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailWhy do talented people still miss their moment?In this episode, Gregory Vetter breaks down a hard truth: it usually isn’t lack of talent. It’s lack of focus.When pressure hits, people don’t rise to their hopes. They fall to their preparation. And preparation is built by where your attention has been living long before the moment arrived.This episode explores the connection between focus, discipline, honesty, and daily habits. Greg talks about why most people avoid telling themselves the truth, why comfort weakens character, and why grounding yourself every morning matters more than most people realize.Writing out your goals, why they matter, what you need to do that day, and what weaknesses are getting in your way sounds simple.That’s because it is.Simple doesn’t mean easy.It means effective.This is a conversation about blinders, discipline, preparation, and learning how to keep the mission bigger than the distractions.Because in the moments that matter most, a divided mind breaks.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailWhat if the American Dream isn’t dead… just a lot more uncomfortable than people expect?In this episode, Gregory Vetter unpacks the reality behind the American Dream — and why it has nothing to do with the version most people are sold early on.What starts as a chase for money, status, and recognition often turns into something much more honest: the pursuit of flexibility, freedom, and peace of mind.But getting there isn’t clean.It requires sacrifice.Endurance.Loneliness.And the ability to keep going when there are easier off-ramps staring you in the face.Greg shares how his own definition of success evolved over time, why comfort can quietly hold people back, and why sustainable success requires more than ambition — it requires character.This is a conversation about what it really takes to build a life that lasts — not just one that looks good from the outside.Because the real dream isn’t about status.It’s about building a life you don’t need to escape from.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailWinning and losing aren’t opposites.They’re information.In this episode, Gregory Vetter and Brian Vetter discuss how strong cultures are built. Not through perfection, but through effort, accountability, and honest feedback.They explore how leaders can create environments where people are allowed to test ideas, experience failure, speak openly, and bring solutions forward.Because when people feel safe enough to try—and disciplined enough to learn from mistakes—you start to see who truly wants the opportunity.The conversation also dives into why culture must be grounded in authenticity and why joy still matters, even in competitive environments.When people enjoy the process, they push harder, think bigger, and take ownership of the outcome.Press play to hear how great teams are built from the inside out.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailAI just killed the last excuse.“I don’t have the resources.”“I don’t have a team.”“I don’t know where to start.”Gone.You can build a website in minutes. Create product concepts in seconds. Generate brand assets, copy, and strategy faster than most humans can open their laptop. So the real conversation isn’t “how to use AI”…It’s what happens when AI builds brands faster than people.In this episode, Gregory Vetter breaks it down with zero hype:* AI will erase a lot of startup friction (the busywork, the filler, the admin)* It will also create a new problem: everyone starts sounding the same* It gets “lazy” unless you’re sharp enough to manage it* And it still can’t do the most important part: human intuition, taste, and execution over yearsAI can speed you up.It can’t make you disciplined.It can’t give you a spine.And it can’t carry your vision when it gets hard.#TheGregoryVetterPodcast #AI #AIinBusinessVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailIf you’re “looking for your purpose,” but you’re trying to find it in the middle of emails, kids, noise, stress, and a day that owns you… here’s the truth:You’re not going to find it there.In this episode, Greg breaks down why people feel lost—and it’s not because they’re broken. It’s because they never create the conditions to hear the answer. Purpose doesn’t show up in chaos. It shows up in silence, earned through organized, methodical, ruthless discipline.Greg gets into:The Rocking Chair Test: when you’re 80… will your story mean something?The lie people tell themselves: “It’s too late for me.”Why your life experience is the content—and why most people refuse to live it firstLate bloomers who changed the world (and why your “timeline” is fake)Confidence: were you born with it… or did you build it by testing limits and learning the rules vs. the laws?A 2-week exercise that can help you find your purpose faster than you think: What does egoless success look like?Why inspiration is unreliable—and why routine beats motivation every timeThe grinder mentality: 7 days a week. 365. Not because it’s sexy—because it worksThis one’s for the person who knows there’s more in them… but keeps letting the day steal it.If you’ve still got breath in your lungs, you’re not done.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailEgo will bankrupt you faster than a bad product.In this episode of The Gregory Vetter Podcast, Greg digs into what actually matters when you’re building anything: disciplined execution, honest feedback, and faith in the unknown.Greg lays it out: “I don’t care if it’s my idea. I just want to win. If it’s stupid, tell me—and tell me why.” He talks about debating ideas, staying focused on process over outcomes, and how real progress comes from doing the work and not talking about it.You’ll hear him cover:Why “outcomes are a distraction” (Nick Saban’s mindset)Faith + action (because faith without deeds is dead)When hyperfocus helps… and when it blinds youHow to know if you’re pushing through or just burning timeWhy discipline is the real superpowerIf you’re tired of wasting time, money, and energy on the wrong moves press play!Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailIt’s 2026 and we’re still acting surprised that kids are struggling… while we feed them sugar, processed junk, and school lunches built on a broken food pyramid.In this episode, Greg dives into the “new food pyramid” (basically: meat, veggies, dairy, real food) and why the old way had kids in a constant glycemic shock. Tired, foggy, inflamed, and behind before they even get a chance.We cover why clean eating matters for focus and performance, how to sneak nutrition into kid-approved meals, and the Almost Amish principle that fixes most of this: earn what you consume.Raw, funny, and brutally honest — like always.#TheGregoryVetterPodcast #Mindset #AlmostAmish📘 Almost Amish is available now on Amazon.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailMost founders treat retail like it’s a secret society. It’s not. They’re just overthinking it.In this episode of The Gregory Vetter Podcast, Greg brings on his brother Brian Vetter head of growth and the closer behind the “yes”—to break down how they got into major retailers and built a #1 organic salad dressing brand against all odds.They unpack the real moments: the NorCal Whole Foods rejection that turned into a lobby stakeout, the CEO email that flipped Kroger, the Target situation that got tense fast, and why buyers respond to authenticity when they’re burned out on fake promises.If you’re trying to get on shelves, grow a brand, and stop playing small—this episode is your reminder: buyers are people, and the “secret” is showing up, learning, and executing.Listen now.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailAlmost Amish is out. And it’s not another diet. It’s a return to what actually works.In this episode of The Gregory Vetter Podcast, Greg breaks down why modern life is making us sicker, heavier, more anxious, and more disconnected and why health doesn’t require hacks, apps, or obsession. It requires simplicity, discipline, and earning the life you want to live.He dives into the social media trap, overindulgence, why sleep is broken for most people, how food became confusing, and how the Amish lifestyle accidentally solved the problems we keep trying to biohack.Almost Amish is built on easy, sustainable steps anyone can do: move your body, eat real food, sleep better, earn what you consume, and stop outsourcing your health.If you’re tired of feeling like shit, tired of excuses, and tired of complicated answers to simple problems. This conversation is your reset.#TheGregoryVetterPodcast #Mindset #AlmostAmish📘 Almost Amish is available now on Amazon.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailMost people say “trust your gut” like it’s a motivational poster.It’s not. And most people aren’t hearing their gut anyway they’re hearing fear.In this episode of The Gregory Vetter Podcast, Greg breaks down the difference between anxiety, fear, logic, and intuition and why your anxiety is not your gut. Anxiety is just fear of the unknown. Fear shows up and leaves. Your gut is the voice that stays consistent after you get quiet and regulate the emotional noise.He talks business decisions under pressure, boardroom moments where “logic” was loud and still wrong, why “trust reason” is incomplete advice, and how you actually build a process to know what voice you’re listening to.If you’re stuck in a decision, spiraling in your head, or trying to find the line between overthinking and truth. This one will hit.📘 Want the full story behind the mindset?Grab Greg’s book UNDRESSED here → https://a.co/d/gyUAAFi#GregoryVetter #UNDRESSED #Entrepreneurship #Leadership #Resilience #TheGregoryVetterPodcastVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailIf you’re walking into a new year and you need clarity, this one’s for you. We break down morning routines, cold exposure, endurance, Rockefeller’s “15 keys,” and the truth most people avoid: the real advantage isn’t another strategy it’s becoming the kind of person who follows through, with discipline, consistency, sleep, and daily standards that keep you at 100% when it’s time to execute.🎙️ The Gregory Vetter Podcast  Watch on YouTube📘 Want the full story behind the mindset?Grab Greg’s book UNDRESSED here → https://a.co/d/gyUAAFi#GregoryVetter #UNDRESSED #Entrepreneurship #Leadership #Resilience #TheGregoryVetterPodcastVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailThe beginning of a new year makes a lot of people reflective. It also makes a lot of people lie to themselves.“This is the year.” “I’m going to start fresh.” “I’m going to change.”In this episode of The Gregory Vetter Podcast, Greg strips all of that down and talks about what actually creates change: habits, endurance, rejection, momentum, and learning how to win, so you can repeat it in every area of life.From cold-calling Whole Foods twice a day until someone finally said yes, to living on peanut butter and jelly while building something from nothing, Greg walks through the real mechanics of getting your foot in the door, staying in the room, and turning effort into outcomes.This is a New Year episode for people who don’t want motivation. They want a system.For people who are tired of almost starting.For people who are ready to stop playing not to lose and start building something real.No hype. No shortcuts. No vision boards.Just standards. Habits. And execution.If this is the year you stop talking and start moving press play.#GregoryVetter #Entrepreneurship #Leadership #TheGregoryVetterPodcastVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailWe love to lie to ourselves with dates.“I’m gonna start my diet on January 1st.”“I’m gonna launch that idea on Monday.”Or… you could just start now. Today. This very second. Because if not now, when?In this episode, I’m back at the table with my guy Mo, walking through a new Field Guide book I wrote that hasn’t even been published yet. We get into why reading isn’t “homework” for entrepreneurs, it’s a competitive weapon. I talk about how we built the Tessemae’s reading list, why all leaders are readers, and how books and early mornings did more for my life than motivation quotes ever could.We break down the power of the morning, why pushing your workout to “later” is just betting against yourself, and what it really looks like to stop daydreaming and start doing. No hacks, no fairy dust, just decisions, discipline, and a stack of books that can change how you think.If you’ve been waiting for the “right time” to get serious about your health, your business, or your leadership… this episode is the nudge you probably don’t want, but absolutely need.Listen in, then go start. Today.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailThis episode is for anyone sitting on a dream and hiding behind a “valid” excuse.I walk through the very first question from my new, not-yet-released Field Guide book: “How do I manifest a dream?”Not from a vision board, not from a hashtag but from fear, discipline, and brutal honesty about the cards you’re actually holding. I talk about starting a salad dressing company with no food background, no money, no connections… and why none of that mattered once I decided to play the hell out of my hand.We get into why “being busy” is often just a way to outrun the voice in your soul, why silence at 4 a.m. might be the most powerful tool you have, how to tell the difference between a real sign and wishful thinking, and what it actually looks like to be your own mentor when nobody is coming to save you.If you’ve got a dream you’re scared to say out loud—or you’re tired of hearing your own excuses—this episode is your wake-up call.Listen in, take notes, and then go do something with it.🎙️ New episode of The Gregory Vetter Podcast — Out Now. 🎥 Prefer to watch? Catch it on YouTube  LINKS IN BIO📘 Want the full story behind the mindset?Grab Greg’s book UNDRESSED here → https://a.co/d/gyUAAFi#GregoryVetter #TheGregoryVetterPodcast #UNDRESSED #Entrepreneurship #Mindset  #Leadership #Howdoimanifestadreamn #manifest #aDreamVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailWhat does it actually mean to be a man in 2025. When culture tells you to soften up, sit down, and scroll your life away? In this episode of The Gregory Vetter Podcast, Greg gets completely undressed about manhood, purpose, and why so many guys are quietly falling apart in the most “connected” time in history. From boys stuck in their parents’ basements to men numbing out with work, porn, booze, and endless distractions, Greg breaks down what’s really underneath the stats on male loneliness, depression, and “deaths of despair.”He talks about raising sons and daughters in this world, why strong men still matter, and how real fulfillment has nothing to do with your title or your bank account and everything to do with relationships, responsibility, and being the man your family can count on when it gets hard. Because the people who live the longest and stay the healthiest aren’t the richest…they’re the most connected.If you’re a man trying to figure out who you’re supposed to be—or you love one and want to understand what he’s carrying. This episode is a straight shot of truth, conviction, and hope.📘 Want the full story behind the mindset?Grab Greg’s book UNDRESSED here → https://a.co/d/gyUAAFi#GregoryVetter #UNDRESSED #Entrepreneurship #Leadership #Resilience #TheGregoryVetterPodcastVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailPeople love to say, “I’ll do anything for success,” but that’s only before the journey really begins. Once you’re in it, the cost shows up slowly, quietly, and heavier than you expect. In this episode of The Gregory Vetter Podcast, I sit down with my brother and creative partner Maurice “Go-Go-Moe” Taylor to talk honestly about what success actually takes and what it can take from you. We break down the early grind, the danger of saying yes to everything, why most “success books” fall apart when you’ve lived real adversity, and how chasing a dream can harden your heart if you’re not paying attention. Underneath it all sits the truth I’ve learned the hard way: the four things money can’t buy. Your time, your health, your soul, and your children’s love.A raw conversation about ambition, sacrifices, and finding your way back to what matters. This isn’t a highlight reel. It’s the part of the journey most people never say out loud. The callouses,  the trade-offs, and the question nobody wants to ask:Was it worth it?If you’re an entrepreneur, creative, leader, or just hungry to “make it,” this episode is a gut check on what you’re really chasing and what you’re willing to sacrifice.📘 Want the full story behind the mindset?Grab Greg’s book UNDRESSED here → https://a.co/d/gyUAAFi#GregoryVetter #UNDRESSED #Entrepreneurship #Leadership #Resilience #TheGregoryVetterPodcastVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailEvery journey tests what you’re made of. Whether you’re trying to be a better man, father, entrepreneur, or creator — you’ll get the early wins that make you believe you’re on the right path. Then life swings back. What you’ve built breaks. The people you trusted doubt you. The tools you once relied on are dull and tired.That’s when the real work begins.In this episode, I unpack one of the greatest poems ever written — “If” by Rudyard Kipling — and how it has grounded me through the hardest seasons of leadership, fatherhood, and rebuilding. It’s a reminder that the real measure of a man isn’t found in success or failure… it’s in his endurance when everything falls apart.Listen close, because this one’s for anyone standing in the rubble, still holding on.#GregoryVetter #UNDRESSED #Entrepreneurship #Mindset #Leadership #Resilience #PoetryForLeadersVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailChauncey Turner walks in with a million-dollar smile—and a story that should’ve broken him. Author of Flip the Coins 4 Times, Chauncey grew up in an entrepreneurial family, lost it all, hit the streets, did 30 years, found faith, and flipped his life from tails to heads. We talk choices and consequences, the cost of power, forgiveness that frees you first, and why real wealth starts with your thoughts, not your bank account. If you’ve ever felt dealt the wrong hand, this episode is proof you can still win the game.Guest: Chauncey Turner, author of Flip the Coins 4 Times.📘 Want the full story behind the mindset? Grab Greg’s book UNDRESSED here → https://a.co/d/gyUAAFi#GregoryVetter #UNDRESSED #ChaunceyTurner #FlipTheCoins4Times #Mindset #Resilience #Perspective #Entrepreneurship #TheGregoryVetterPodcastVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailWhat does it really mean to be a great dad and a great entrepreneur?In this episode, Gregory Vetter opens up about fatherhood — the chaos, the beauty, the guilt, and the grind. From handing out salad dressing samples with a baby strapped to his chest to building companies while coaching his kids’ teams, Greg shares what it takes to chase purpose without losing yourself in the process.This isn’t a highlight reel. It’s the honest look at the tug-of-war between ambition and presence — and how the greatest lesson in leadership might come from raising your kids, not running your company.Watch it now on YouTube#GregoryVetter #TheGregoryVetterPodcast #UNDRESSED #Fatherhood #Entrepreneurship #Leadership #Legacy #MindsetVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan Mail“How do I launch my idea? How do I make it work?”Greg’s answer is simple — and most people don’t like it.This episode dives deep into the real process of building a business that actually sticks — one that makes people feelsomething. From creating brands that stand out on the shelf to making people laugh about Porta Potties, Greg shares the truth about innovation, improvisation, and working backward from wow.If you’re tired of business advice that sounds good but doesn’t work, this one’s for you.🎧 Listen now — The Gregory Vetter Podcast: Work Backwards from Wow.📘 Want the full story behind the mindset?Grab Greg’s book UNDRESSED here → https://a.co/d/gyUAAFi#GregoryVetter #UNDRESSED #Entrepreneurship #Mindset #Leadership #BrandStrategy #BusinessBuildingVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailWhat started as a joke became a brand that broke the internet. In this episode, Greg sits down with Marty — the face of Tushee’s Portable Toilets — to talk about how a fake character, a funny idea, and a phone number you’ll never forget turned into a real business with real momentum.It’s a masterclass in branding disguised as comedy. From Craigslist to keynote stages, from salad dressing to portable toilets, this one’s a ride through the madness and method of building brands people remember.🎥 Prefer to watch? Catch it on YouTube — links in bio📘 Want the full story behind the mindset?Grab Greg’s book UNDRESSED here → https://a.co/d/gyUAAFiVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailYou’re chasing the high—success, validation, the next big win. But every high has a crash, and you can’t afford the fall. I’ve been there. I’ve chased it. I’ve failed. But what I’ve learned is this: the shortcut always costs more than the climb.In this episode, I strip back the noise and get real about what it actually takes to build something that lasts. From the rise of AI and easy-start businesses to the discipline, pain, and patience it still takes to stay in the game—this is the unfiltered truth about the cost of shortcuts, and the peace that comes from purpose.••••🎥 Prefer to watch? Catch it on YouTube — links in bio•••#GregoryVetter #UNDRESSED #Entrepreneurship #Mindset #Leadership #Faith #DisciplineVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailEveryone wants the title but the title doesn’t mean a damn thing. “Entrepreneur” has become a buzzword people hide behind, not a battle they’re willing to fight. The truth? You don’t earn it by posting quotes or dreaming big. You earn it in the grind the late nights, the failures, the quiet moments when no one’s watching and you’re still pushing forward.In this episode, we strip back the label and talk about what it really takes to build something real. We get into the pressure, the setbacks, the imposter syndrome and why the ones who make it aren’t chasing clout… they’re chasing purpose.If you’re tired of the highlight reel and ready for the truth, this one’s for you.🎧 Listen now on Spotify or Apple Podcasts🎥 Prefer to watch? Full episode available on YouTubeLinks are in the bio.#GregoryVetter #UNDRESSED #Entrepreneurship #Mindset #Leadership #PurposeVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailYou think you know what it takes to break through. But you don’t until you hear what really happens behind the scenes. In this episode, I sit down with Alex Woodall and dig into truth nobody talks about: the stuff they don’t teach you in school, the moments that define you, and why so many people give up just inches from something great.Athletes and entrepreneurs aren’t so different. Both face pressure, setbacks, and feedback that stings—but also shapes you. We talk hustle. We talk sacrifice. We talk the moments that feel small, but are the ones that build legacy.Wait until the end—because there’s a story in here that’ll change the way you think about failure, success, and what you’re really capable of when you stop chasing someone else’s version of your purpose.📘 Want to go deeper? Grab your copy of UNDRESSED — it’s more than a book, it’s your permission slip to live your real life. Come find what’s underneath all the noise. UNDRESSED Book: https://a.co/d/c4hu9rkGregory Vetter Website: https://www.gregoryvetter.comVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailEveryone loves to dream. Few are willing to do the work. The truth? Dreams don’t mean a damn thing until you move on them. Most people waste years waiting for the “right” plan, the “right” moment, or everyone else’s approval. That’s why they stay stuck.In this episode, I cut through the noise and talk about what it really takes to stop dreaming and start working. Because the only way to know if your idea has legs is to put it on the ground and start running.check out my website: https://www.gregoryvetter.com/Youtube channel: https://www.youtube.com/@gregoryvetter/featured#GregoryVetter #UNDRESSED #Entrepreneurship #Mindset #StartNowVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailThis is the last chapter. The final battle.The ending no one saw coming. In Chapter 16, I break down what happened when every enemy I’d ever made showed up at once—ready to destroy everything I’d built.It wasn’t business anymore. It was personal. And it was brutal. 📰 Sign Up For My Newsletter (The good stuff is in there) -https://www.gregoryvetter.com/📖 Get the book: Undressed: The Unfiltered Story of My Failed American DreamVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailChapter 15 is where everything falls apart.A gut instinct I ignored—and paid for.In this episode of Undressed: The Limited Series Podcast, I walk you through the rawest, most chaotic chapter of the book. This is about how founders get replaced in their own story. About the scoreboard replacing the soul. About what it really takes to survive when everyone you counted on lets you down. 🎙 Watch this if you’ve ever:Ignored your instinctsBeen replaced in something you builtWondered why the people you paid couldn’t perform 📰 Sign Up For My Newsletter (The good stuff is in there)- https://www.gregoryvetter.com/📖 Get the book: Undressed: The Unfiltered Story of My Failed American DreamVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailIn this episode, I open up about one of the hardest—and most revealing—chapters of my entrepreneurial journey.Here’s what happened:COVID hit.One of our partners showed their true colors.Managers failed to lead.Financial backers turned unethical.Trust disappeared overnight.Someone said, “You need to make this a TV series.”They weren’t wrong.This is about more than business—it’s about betrayal, clarity, leadership, and what it really takes to survive when everything falls apart.If you’ve ever been blindsided by someone you trusted…If you’ve ever been tested at your core…This one is for you.📰 Sign Up For My Newsletter (The good stuff is in there) www.gregoryvetter.com📖 Get the book: Undressed: The Unfiltered Story of My Failed American DreamVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan Mail In this episode, I delve into Chapter 13—a time when everything seemed to fall apart. From losing major contracts to facing financial uncertainty, the challenges were overwhelming. But in the midst of the storm, I made a promise to myself. I chose to believe in resilience, to confront fear head-on, and to lead with unwavering determination. Join me as I share how this pivotal moment became the turning point in my journey, leading to unexpected miracles and a renewed sense of purpose. Subscribe for more insights and stories of resilience. 📰 Sign Up For My Newsletter (The good stuff is in there): www.gregoryvetter.com📖 Get the book: Undressed: The Unfiltered Story of My Failed American DreamVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan Mail This episode pulls back the curtain on the hardest moment in business leadership—when someone you’ve built with for years starts to fall apart… and it’s your job to let them go.In Chapter 12 of The Field Guide, Greg Vetter reflects on the pressure test of true character—what happens when people break, how to recognize the unspoken signs, and why the CEO’s role is to build the environment, not drag people to the finish line. 📰 Sign Up For My Newsletter (The good stuff is in there) https://www.gregoryvetter.com/📖 Get the book: Undressed: The Unfiltered Story of My Failed American DreamVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailBankruptcy was the last word I ever wanted associated with my name.But when the survival deal came — a contract offered in the middle of a desert — I signed it. And that signature changed everything. In this raw chapter from my journey, I open up about the moment everything started to fall apart — Chapter 11.The people I shouldn’t have trusted.The gut instinct I ignored.The lesson that became my life’s filter. This isn’t just about business.It’s about who you become when the pressure is crushing, and you’re forced to either evolve or get destroyed. 🔑 Learn how to build your own decision filter🧠 Why fear might actually be trying to save you💥 And what happens when your biggest loss becomes your biggest breakthrough And if you’re serious about building something that lasts, Greg’s book is your next move.📖 Get the book → Undressed: The Unfiltered Story of My Failed American DreamVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailYou don’t want to be right about certain things.In Chapter 10, Greg dives into the darkest part of the journey yet — a chapter where paranoia turns into prophecy, trust gets tested, and hope becomes a dangerous illusion. You know that moment when your gut screams something’s wrong… but everyone tells you you’re overthinking? This chapter is about that. And what happens when your worst fears are proven true. Inside this episode: When the signs are too big to ignoreHow to lead when everything around you is crumblingCreating “wins” when survival is the only goalThe morning routine that helped Greg surviveThe unbreakable rule of trust (and what happened when he broke it) This episode isn’t about strategy.It’s about survival.And how to lead through the kind of storm that makes most people give up.Until next time, keep believing, keep listening, and keep going.- Greg Vetter And if you’re serious about building something that lasts, Greg’s book is your next move.📖 Get the book → Undressed: The Unfiltered Story of My Failed American DreamVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailThe Deal Was Bad. The Signs Were Worse.There were signs.There were omens.There were moments that made your stomach turn for reasons you couldn’t name. You named them “opportunity.”You called them “urgency.”You labeled the chaos as “momentum.” But deep down, something told you otherwise. In Chapter Nine of Undressed, Greg Vetter unpacks the turning point he never saw coming—until it had already passed. A moment when speed became a weapon, and ambition became a trap. What he thought was the grind,was actually the beginning of the fall. This episode isn’t about failure.It’s about foresight.And the cost of ignoring your gut when it whispers: Not this. Not now. Listen now.Feel more.Decide better. 📰 Sign Up For My Newsletter (The good stuff is in there): https://www.gregoryvetter.com/📖 Get the book: Undressed: The Unfiltered Story of My Failed American DreamVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailIn Chapter 8 of Undressed: The Field Guide, Greg Vetter shares the behind-the-scenes moment when massive dreams started coming true—and what nearly cost them everything. From preventative maintenance to once-in-a-lifetime wins, this episode explores: • Why most people aren’t prepared for massive success • How to prevent burnout before it happens • The hidden ways we sabotage our own dreams • Lessons from The Alchemist and Napoleon Hill • Why product quality was the secret weapon in a career-defining pitchIf you’ve ever wondered what happens after the big yes, this chapter reveals the tests that come next—and how to pass them.🔊 Listen now & subscribe for more episodes📰 Sign Up For My Newsletter (The good stuff is in there):https://www.gregoryvetter.com📖 Get the book: Undressed: The Unfiltered Story of My Failed American Dream: https://a.co/d/aMbJ12iVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailThe Art of Momentum.In this week’s episode of The Undressed Podcast, we dive into Chapter 7—the pivotal moment when our little brand transitioned into the mainstream. Dreams were coming true, but the challenge was maintaining momentum and proving to the world that our success wasn’t just luck—it was real.Key Lessons from Chapter 7:🔹 Listen to Your Customers—Before It’s Too LateSteve Jobs once said, People don’t know what they want until you show it to them. While innovation is essential, so is listening. When multiple customers told us our salad dressing was solidifying in the fridge, we brushed it off—until a major buyer warned us that we’d be out if we didn’t fix it. Some feedback is worth acting on before it’s too late.🔹 Believe in the ImpossibleWho would have thought salad dressing could become a lifestyle brand? Without manufacturing experience, money, or resources, belief was all we had. But when belief is contagious, miracles happen.🔹 Put Your Blinders On and FocusDistractions are everywhere. You’ll look for shortcuts, silver bullets, and inspiration from others’ journeys. But true success comes from unwavering focus. When we stopped chasing an ‘Air Jordan moment’ and zeroed in on our strengths, we found our path.🔹 Have a Filter for Decision-MakingEvery opportunity looks good at first glance. But is it aligned with your mission? Does it bring you joy? Will it truly grow your business? Learning to ask the right questions before jumping into the next big thing saved us from major missteps.🔹 Packaging Matters More Than You ThinkAfter years of hand-waxing bottles, we learned (the hard way) that our customers wanted something different. A complete redesign, informed by real consumer insights, led to a 300% increase in shelf sales. The right packaging can be a game-changer.🔹 Trust the Journey—Let Go of the White-Knuckle GripThe hardest lesson of all: when you try to control everything, you risk crushing it. Learning to trust the process, lean into faith, and let go has made all the difference. If you hold on too tight, you’ll strangle your own success.As we continue navigating the business world, these lessons remain at the core of our journey. What resonated with you the most from this episode? We’d love to hear your thoughts!Until next time, keep believing, keep listening, and keep going.- Greg VetterAnd if you’re serious about building something that lasts, Greg’s book is your next move.📖 Get the book → Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailIn this raw chapter of The Undressed Field Guide, Greg cracks open some of the hardest-earned lessons in leadership, energy, and human behavior.You’ll hear:The chilling truth from a prison warden that changed how Greg ran teamsHow a million-dollar salad dressing order nearly broke their companyAnd why your vibe isn’t just your responsibility—it’s your legacyWhether you’re leading a startup, managing a culture, or just trying to get out of your own head in the morning—this chapter will reframe the way you show up.This one’s about more than business.It’s about being.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailBuilding something of substance is like playing a video game—every level introduces bigger, faster, and more relentless challenges. But the truth is, those obstacles aren’t there to stop you. They’re there to prove you’re ready.Chapter 5 of Undressed is all about scaling—facing new challenges, leading when you feel lost, and making decisions that will define your future.Here’s what you need to know:🔹 There’s no such thing as a trivial comment when you’re a leader. Every word you say reinforces (or weakens) the belief in your vision.🔹 Kindness is a power move. You’ll need people to take a chance on you. Make it easier for them to say yes.🔹 Action creates more action. You don’t need a perfect plan—you just need to move. Momentum will follow.🔹 Breakthroughs come after relentless effort. The rock doesn’t crack on the first hit. Or the hundredth. But if you keep going, it will.The path forward isn’t easy, but it’s simple: Take the first step. And then the next. And when you feel like quitting? Just one more. Always, one more.Listen to Chapter 5 of Undressed and learn how to push through.And if you’re serious about building something that lasts, Greg’s book is your next move.📖 Get the book → Undressed: The Unfiltered Story of My Failed American DreamVisit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailYou're falling behind. It only changes when...Most people think success comes from one big break.One lucky moment.One perfect opportunity.But that’s not how it works.Success is built inch by inch.On the days you feel like nothing is working.On the mornings when you don’t want to get up.On the nights when you’re exhausted but you push forward anyway.If you can move forward—even just an inch—every single day, you’ll get further than everyone waiting for the perfect moment.📖 In this episode of Undressed: The Limited Series Podcast, Greg Vetter breaks down:🔥 The only thing that separates those who make it from those who don’t.🔥 Why forward motion is the most important metric in your life.🔥 The morning routine that gives you a head start before the world wakes up.🔥 Why urgency separates the great from the average—and how to train your team to keep up.And if you’re serious about building something that lasts, Greg’s book is your next move.📖 Get the book → Undressed: The Unfiltered Story of My Failed American DreamBecause the only way to fail is to quit.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailEveryone wants to build something great. Everyone loves the idea of success.But when the real work starts? When the firehose is blasting at full force?When the growth feels like getting drop-kicked every single day?That’s when most people tap out.📖 In Episode 3 we’re breaking down:🔥 Why not everyone is built for rapid growth (and how to know if you are).🔥 The real reason people quit—hint: it’s not because it’s hard.🔥 The art of tying a knot and hanging on when everything is on fire.🔥 How to scale without making it way harder than it needs to be.The difference between those who makeit and those who don’t?One of them just holds on longer.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan MailWhat if your gut is right, and your brain is lying to you?Most people will tell you to think things through.To be careful.To analyze every possible outcome before making a move.Greg Vetter did the opposite.He pitched an idea he wasn’t even sure would work.Cold-called grocery stores like he had nothing to lose.Told buyers he was a world-famous food manufacturer before he even knew how to make the damn product at scale.And somehow… it worked.📖 In Episode 2 of Undressed: The Limited Series Podcast, we’re breaking down:🔥 Why fear paralyzes most people into never chasing their dreams.🔥 The gut vs. the brain: which one is actually looking out for you?🔥 The counterintuitive secret to proving your idea right (by first trying to prove it wrong).🔥 Why being a story people want to tell is the only marketing strategy that really matters.If you’re waiting for the perfect moment, the perfect plan, the perfect opportunity—you’ll be waiting forever.Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

Send us Fan Mail🔥 How a Stolen Bottle of Salad Dressing Changed My Life 🔥Ever had an idea so ridiculous, so stupid, that it might actually work? Yeah… me too.Welcome to Undressed: The Limited Series Podcast, where I break down my book Undressed: The Unfiltered Story of My Failed American Dream—chapter by chapter, story by story, existential crisis by existential crisis.In this first episode, we’re talking about:🥗 The absurd chain of events that turned a missing bottle of salad dressing into a multimillion-dollar business.💡 Why your breakthrough idea probably doesn’t look the way you expect it to.🔥 The one brutal truth about chasing success that no one likes to admit.😵‍💫 How to handle people who think your dream is completely ridiculous (hint: they’re probably not wrong).I went from selling insurance and playing pro lacrosse to betting everything—401k, credit cards, my dad’s house—on a salad dressing company. Smart? Debatable. Entertaining? Absolutely.🔊 Listen now & subscribe for more episodes: [Podcast Link]📰 Sign Up For My Newsletter (The good stuff is in there) - Link📖 Get the book: Undressed: The Unfiltered Story of My Failed American Dream💬 Drop a comment: What’s the dumbest (or best) idea you’ve ever had? Let’s hear it. 😏Visit My Website: https://www.gregoryvetter.com/Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGiInstagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5TzYoutube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQMy Substack: https://gregoryvetter.substack.com/Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702