Grindwise

In this spirited (pun intended) episode of Grindwise, Erle and Brent pour a few bourbons and dive into everything from TikTok bans and social media chaos to merchant cash advances and loan shark tactics hiding in plain sight. They expose the traps business owners fall into—from predatory loans to blind marketing trust—and share the lessons every entrepreneur needs heading into 2025. Learn why diversified marketing, customer desire, and strategic planning are essential to business longevity. Plus, a few laughs, a whiskey surprise, and one solid truth: dollars only move for needs and desires. Cheers to clarity in business!

Episode 4 of Grindwise dives deep into the inefficiencies silently draining your business profits. Brent and Earl unpack real-world examples of hidden operational waste—from bloated expenses and unoptimized systems to overlooked opportunities for automation and AI. Whether you’re a startup or scaling enterprise, this episode will show you how to tighten processes, reclaim lost time, and convert waste into real ROI. Learn how to identify the inefficiencies you didn’t know you had—and fix them fast.

What’s a PEO, and why do smart business owners swear by it? In Episode 3 of Grindwise, Earl and Brent bring in HR and payroll expert Will Badley to explain why using a PEO can save your business money, reduce legal risks, and boost your business credit—all while freeing up your time. Brent shares how skipping a PEO once cost him $20K, and Will breaks down how PEOs can streamline payroll, protect you from lawsuits, and even report your payroll to credit bureaus to fast-track your company’s funding potential. Packed with personal stories, real business lessons, and actionable advice, this episode is a must-hear for any business owner juggling compliance, payroll, and growth.

In Episode 2 of Grindwise, we kick off the new year with a game-changing question: What if you could triple your profits without spending a dollar more on marketing? Earl and Brent sit down with Brittany Winner from Profitturing to explore how trades-based businesses are using AI-powered strategies to increase prices, cut costs, and boost growth—without working harder. Brittany walks through a live mock coaching session, revealing how AI can analyze real-time business data and deliver high-impact strategies proven across industries. If you're running a business in 2025 and not leveraging AI, you're falling behind. This episode shows you how to stay ahead—one smart move at a time.

In this powerful kickoff episode of Grindwise, Erle sits down with Brent to break down one of the most misunderstood tools in business: your EIN. Most entrepreneurs are still using personal credit to fund business operations—risking their homes, assets, and futures in the process. Brent reveals why that's a dangerous move, and how to build real, standalone business credit the right way. They cover step-by-step strategies, real-world examples, and common pitfalls every founder should avoid. Whether you’re a seasoned owner or just launching, this episode is a must listen. We do apologize for the audio. We had issues that are now resolved.