Grow Your Daycare Podcast -Childcare Marketing Solutions-Daycare Advertising

PODCAST · business

Grow Your Daycare Podcast -Childcare Marketing Solutions-Daycare Advertising

Simple and cost-effective online marketing help for childcare business owners and home daycare providers. My name is Christina Rizakos, a childcare marketing expert, ex childcare business owner, Christian mom of 4 and online marketing nerd.I want to help you feel more confident with your childcare's marketing. The online space is where your ideal families are hanging around and guess what? If you don't leverage your online platforms then you will struggle to put your program on the map!This podcast will focus on increasing traffic to your website, paid traffic, social media, tours and so much more!Make sure you drop by my website for more info on how we can help you fully book your childcare business .Website: www.childcarebusinessmarketing.com

  1. 218

    How to Follow Up With Parents After They Ask About Your Home Daycare

    In this episode, Christina shares why follow-up is one of the easiest low-cost ways for home daycare providers to improve enrollment conversations. You do not need fancy software, a big ad budget, or a complicated system. You need warm communication, clear next steps, and a simple way to keep track of interested families. You’ll learn what to say when a parent first messages you, how to share what makes your home daycare special, when to follow up, and how to stay organized without feeling salesy. Key Takeaways A parent going quiet does not always mean they are not interested Many parents are messaging several providers at once A warm first reply can open the conversation Sharing what makes your home daycare special helps build trust Following up is helpful, not pushy A simple notebook or phone note can help you track interested families Want help knowing what to post, what to say, and how to stay visible without spending hours online? Join the Childcare Business Growth Hub on Skool:https://www.skool.com/childcare-business-growth-hub-5799/about

  2. 217

    Simple Home Daycare Marketing Ideas When You Have a Small Budget

    Marketing your home daycare does not have to be expensive. In this episode, we’re talking about simple home daycare marketing ideas you can use even if you have a small budget, no fancy website, and no paid ads. You’ll learn how to get more visible in your local community, make your Facebook page clearer, ask for referrals, and share what makes your home daycare special. In This Episode, We Cover How to use local parent Facebook groups carefully and clearly What information parents should find quickly on your Facebook page Simple content ideas you can share without showing children’s faces Why referrals are so powerful for home daycare providers How to explain what makes your home daycare different Key Takeaway Clear beats cute. Parents should quickly understand where you are located, what ages you accept, whether you have openings, and how to contact you. Quick Action Step Take one simple marketing step this week: Update your Facebook page details, post in a local parent group if allowed, share one activity photo, ask one family for a referral, or update your openings. Resources Mentioned Local parent Facebook groups Skool community Home daycare marketing support Call to Action Want simple, doable marketing help for your home daycare? Join our Skool community for weekly ideas, support, and guidance to help you get more visible and fill your spots without feeling overwhelmed.

  3. 216

    5 Childcare Marketing Ideas to Get More Enrollment Inquiries This Week

    Need more enrollment inquiries for your childcare center? In this episode, we’re sharing five simple childcare marketing ideas you can use this week to help more local families find your center, trust your program, and take the next step toward booking a tour. You do not need to post every day or completely redo your marketing. A few small updates can help your center become more visible and easier for parents to choose. In This Episode, 5 Childcare Marketing Ideas to Get More Enrollment Inquiries This Week Key Takeaway Parents should not have to search for the next step. Make it easy for them to book a tour, call your center, check availability, or join your waitlist.Free Resource for Childcare Providers Get 7 days of ready-to-use social media posts for your daycare or preschool https://www.skool.com/childcare-business-growth-hub-5799/about Daily prompts, video tips, and support from other providers: https://www.skool.com/childcare-business-growth-hub-5799/about Done-For-You Childcare Marketing Services Want Christina’s team to film, write, and run your ads? https://www.childcarebusinessmarketing.com/done-for-you-services Visit the Blog Step-by-step childcare marketing strategies: https://www.childcarebusinessmarketing.com/blog Watch on YouTube New videos weekly to help you fill spots: https://www.youtube.com/@childcarebusinessmarketing CHRISTINA RIZAKOSChildcare Marketing StrategistHelping childcare centers fill classrooms with clarity, not chaos Book a Free Strategy Callhttps://www.childcarebusinessmarketing.com/done-for-you-services Certified Digital Marketing StrategistFounder of The Childcare Business Marketing Agency Subscribe for More Childcare Marketing Tips

  4. 215

    What Marketing Actually Works on a Small Budget for Childcare Providers

     How to improve your daycare marketing basics so parents can easily find you online Why Google Business Profile is one of the most powerful free marketing tools for childcare providers How to encourage word-of-mouth referrals for your daycare or preschool The three types of social media posts that help childcare providers attract families How to test Facebook ads for daycare enrollment on a small budgetWhy open houses and local events still work for childcare marketing Free Resource for Childcare Providers Get 7 days of ready-to-use social media posts for your daycare or preschool https://www.skool.com/childcare-business-growth-hub-5799/about Daily prompts, video tips, and support from other providers:  https://www.skool.com/childcare-business-growth-hub-5799/about Done-For-You Childcare Marketing Services Want Christina’s team to film, write, and run your ads? https://www.childcarebusinessmarketing.com/done-for-you-services Visit the Blog Step-by-step childcare marketing strategies: https://www.childcarebusinessmarketing.com/blog Watch on YouTube New videos weekly to help you fill spots: https://www.youtube.com/@childcarebusinessmarketing  CHRISTINA RIZAKOSChildcare Marketing StrategistHelping childcare centers fill classrooms with clarity, not chaos Book a Free Strategy Callhttps://www.childcarebusinessmarketing.com/done-for-you-services Certified Digital Marketing StrategistFounder of The Childcare Business Marketing Agency Subscribe for More Childcare Marketing Tips

  5. 214

    Spring Enrollment Push: Simple Marketing Moves for March

    Use March as a spring reset for your childcare marketing. In this episode, I share simple, seasonal strategies to boost spring, summer, and fall enrollment without burning out. What we cover: Why March matters for childcare enrollment Spring‑themed content that shows off your program How to host a simple Spring Open House or play event One easy boosted post or ad to promote tours A four‑week March plan you can follow Links & Resources: Join the Childcare Business Marketing Skool Community Daily prompts, video tips, and support from other providers:  https://www.skool.com/childcare-business-growth-hub-5799/about Done-For-You Childcare Marketing Services Want Christina’s team to film, write, and run your ads? https://www.childcarebusinessmarketing.com/done-for-you-services Visit the Blog Step-by-step childcare marketing strategies: https://www.childcarebusinessmarketing.com/blog Watch on YouTube New videos weekly to help you fill spots: https://www.youtube.com/@childcarebusinessmarketing  CHRISTINA RIZAKOSChildcare Marketing StrategistHelping childcare centers fill classrooms with clarity, not chaos Book a Free Strategy Callhttps://www.childcarebusinessmarketing.com/done-for-you-services Certified Digital Marketing StrategistFounder of The Childcare Business Marketing Agency

  6. 213

    How To Market Your Childcare Center When You’re Exhausted.

    If you end the day exhausted and the last thing you want to do is “be on social,” this episode is for you. Marketing your childcare business is important, but it shouldn’t require a second full‑time job.famly In this episode, we cover: Why you’re not bad at marketing—you’re just overloaded. How to pick one main marketing channel (plus Google) so you’re not everywhere and nowhere at the same time. A tiny 20–30 minute weekly routine that keeps your childcare business visible. Three simple post types you can reuse every week to build trust with parents. How to use templates and a photo bank so you never start from a blank screen. Why you don’t have to do marketing alone, and how getting help can actually reduce burnout. You’ll walk away with a realistic, low‑energy marketing plan that fits real childcare life—messy days, nap times, and all. If you want marketing to feel lighter, not heavier, join my Skool community for childcare and home daycare owners. You’ll get done‑for‑you posts and simple ad ideas you can use in minutes, so you stay visible—even on the days you are exhausted. Links & Resources: Join the Childcare Business Marketing Skool Community Daily prompts, video tips, and support from other providers: https://www.skool.com/childcare-business-growth-hub-5799/about Done-For-You Childcare Marketing Services Want Christina’s team to film, write, and run your ads? https://www.childcarebusinessmarketing.com/done-for-you-services Visit the Blog Step-by-step childcare marketing strategies: https://www.childcarebusinessmarketing.com/blog Watch on YouTube New videos weekly to help you fill spots: https://www.youtube.com/@childcarebusinessmarketing  CHRISTINA RIZAKOSChildcare Marketing StrategistHelping childcare centers fill classrooms with clarity, not chaos Book a Free Strategy Callhttps://www.childcarebusinessmarketing.com/done-for-you-services Certified Digital Marketing Strategist Founder of The Childcare Business Marketing Agency

  7. 212

    Marketing Mistakes Home Daycare Providers Are Making While Advertising on Social Media

    If you’re running a home daycare and trying to fill spots using Facebook or Instagram, this episode is for you. Many providers are posting, boosting, and even running ads… but still struggling with inconsistent enrollment, low-quality leads, or families who don’t convert. In today’s episode, we’re breaking down the biggest marketing mistakes home daycare providers are making when advertising on social media — and what to do instead. 💛 If This Is You… You don’t need to post more. You don’t need to lower your rates. You don’t need to feel behind. You need clear messaging, strategic visibility, and a simple system that brings in consistent inquiries. If you’re ready for marketing that actually fills spots: 👉 Apply for Done-For-You Services:https://www.childcarebusinessmarketing.com/done-for-you-services Or, if you want affordable step-by-step support: 👉 Join the Skool Community for simple, plug-and-play marketing guidance. https://www.skool.com/childcare-business-growth-hub-5799/about You deserve predictable enrollment — without overwhelm.

  8. 211

    Do I Need to Pay for Ads If I’m Posting? + Why Am I Getting the Wrong Leads?

    In this episode, I’m answering two common marketing questions from childcare business owners: Do I need to pay for ads if I’m already posting on social media? Why am I getting the wrong leads from my ads? If you’re posting consistently but not seeing enrollment growth, or if your ads are bringing in price shoppers instead of serious families, this episode will help you understand what’s really happening. We’ll talk about the difference between organic posting and paid visibility, why messaging matters more than most people realize, and how to attract better-quality inquiries without lowering your standards. If you’re ready for marketing that brings in the right families — not just more messages — this episode is for you.  Learn more about working together:https://www.childcarebusinessmarketing.com/done-for-you-services  Join our skool community>  https://www.skool.com/childcare-business-growth-hub-5799/about

  9. 210

    Why Video Works for Childcare Enrollment (and How to Start Today)

    Video marketing isn’t just for influencers — it’s one of the best tools childcare providers can use to build trust and boost enrollment. In this episode, Christina shows you how to create simple, authentic videos that parents love to watch — using just your phone and 15 minutes a week. 👀 What You’ll Learn: Why short-form video builds trust faster than photos or flyers The 3 easiest types of childcare videos to create (zero tech required) A 15-minute weekly system to help you stay visible and fill spots Where parents are actually watching and sharing local childcare content 🎥 3 No-Fuss Video Ideas Covered: “A Day in 30 Seconds” → Show your real program in action: playtime, circle time, snack setup. Hook: “This is what [age group] looks like at [Your Program Name] on Tuesdays.” “What Parents Ask Me Most” → Answer 1 common question on camera: potty training, lunches, ratios, etc. Hook: “We get this question all the time in [Your City]…” “We Have a Spot Open” → Write your availability on a whiteboard, show the age group area. Hook: “1 spot open for a 2-year-old starting March — text [number] if interested.” 🧸 Who This Is For: Home daycare owners who want to fill spots without constant posting Childcare center directors who want higher tour conversion Any provider who’s nervous about video but knows it works 📲 Quick Video Tips Mentioned: Film vertically for Reels/Stories, horizontal for YouTube Use natural light and skip the filters No faces needed — film activities, bulletin boards, or your voiceover Always include: “Serving [City] — Text [Phone Number] for a tour” 🗓️ Weekly Video System (Recap): Pick one bright spot in your space Record 3–5 short clips during real playtime Add city + call-to-action as text overlay Post to Facebook & Instagram Reels once a week 📍Where Parents Are Watching: Facebook (especially local mom groups + your business page) Instagram Reels (boosted by Meta’s algorithm) YouTube Shorts (parents search “daycare [city]” here) 🔗 Links & Resources: 🎓 Join the Childcare Business Marketing Skool Community Daily prompts, video tips, and support from other providers: 👉  https://www.skool.com/childcare-business-growth-hub-5799/about 🛠 Done-For-You Childcare Marketing Services Want Christina’s team to film, write, and run your ads? 👉 https://www.childcarebusinessmarketing.com/done-for-you-services ✍️ Visit the Blog Step-by-step childcare marketing strategies: 👉 https://www.childcarebusinessmarketing.com/blog 📺 Watch on YouTube New videos weekly to help you fill spots: 👉 https://www.youtube.com/@childcarebusinessmarketing 💬 Want a custom script for your first video? Let Christina know the #1 question you get from new families, and she’ll script your “What Parents Ask Me Most” video so you can film it today.

  10. 209

    Fix Your Tour Follow-Up in One Nap-Time

    In this episode, you’ll set up a simple 3-step follow-up system, so fewer families ghost you after a tour, and you can do it in one nap time. Whether you run a daycare center or home childcare program, tour follow-up is one of the easiest ways to improve your enrollment rate — if you do it consistently. This system takes out the guesswork so every lead gets the personal, professional follow-up they deserve (without fancy tech or CRMs). What You’ll Walk Away With: A ready-to-use message template you can send same-day after a tour A reminder system to re-engage families 2–3 days later A simple tracking method to stay organized and stop losing leads 🧠 Key Takeaways: Same-Day Message Matters Send a quick, warm follow-up via text or email right after the tour to keep momentum. Example template: “Hi [Parent Name], it was so nice meeting you and [Child’s Name] today at [Program Name]. If you have any questions or want to move forward with enrollment, you can reply here or call/text me at [number]. I’d love to welcome your family!” Check-In 2–3 Days Later A gentle nudge shows you’re still thinking of them. Example: “Hi [Parent Name], just checking in to see if you had any questions about [Program Name] or our openings for [month]. I’m happy to help you decide if we’re the right fit.” Track It All On One Simple List A notebook, whiteboard, or basic Google Sheet works fine. Just track: Parent name Child name Tour date “Follow-up sent?” (Yes/No) 🧸 Ideal For: Home daycare providers tired of chasing families Small center owners who need a plug-and-play follow-up system Anyone who wants to improve enrollment without learning new tech 🔗 Resources Mentioned:🎓 Join My Childcare Business Marketing Community (Skool) Daily prompts, enrollment tips & stress-free marketing support: 👉 https://www.skool.com/childcare-business-growth-hub-5799/about 🛠 Done-For-You Childcare Marketing Services Need help getting found, filling spots, or running ads? Let me do it for you: 👉 https://www.childcarebusinessmarketing.com/done-for-you-servicesAttachment.png ✍️ Read the Blog Step-by-step guides for enrollment and marketing: 👉 https://www.childcarebusinessmarketing.com/blog 📺 Subscribe on YouTube Weekly childcare marketing tips in bite-sized videos: 👉 https://www.youtube.com/@childcarebusinessmarketing 💬 Connect With Christina:Want to build a full pipeline of inquiries and tours without living on social media? Let’s chat: https://www.childcarebusinessmarketing.com/done-for-you-services

  11. 208

    How To Use Word-of-Mouth & Referrals To Boost Your Childcare Enrollment

    In this episode, you’ll learn how to use word-of-mouth marketing and parent referral programs to increase your childcare enrollment naturally. You’ll discover: – How to create a simple referral reward– How to tell parents about your referral program without sounding salesy– How to make it easy for families to share your daycare– When to ask for referrals– What to do when a referral comes in This episode is ideal for: ✔ Home daycare providers✔ Childcare center owners✔ Preschool directors✔ Providers who want full enrollment without burnout 🔗 Resources for Childcare Providers 🎓 Join My Childcare Business Marketing Community (Skool) Daily marketing prompts, enrollment strategies, and support for daycare and home childcare providers: 👉 https://www.skool.com/childcare-business-growth-hub-5799/about 🛠 Done-For-You Childcare Marketing Services Let me handle your marketing so you can focus on your program: 👉 Done-For-You Childcare Marketing Services ✍️ Read My Childcare Marketing Blog Step-by-step guides for growing your daycare enrollment: 👉 Childcare Business Marketing Blog 📺 Watch My Childcare Marketing Videos on YouTube Weekly tips for daycare owners and home childcare providers: 👉 Childcare Business Marketing YouTube Channel

  12. 207

    Why Most Daycare Marketing Advice Doesn’t Fit Home Providers

    Podcast Episode | Childcare Business Marketing with Christina If you’ve ever felt like daycare marketing advice online just doesn’t fit your reality as a home daycare provider—you’re absolutely right.This episode is for the solo providers, the nap-time hustlers, and the “do-it-all” owners of small centers who need full enrollment without burning out. 🎧 🎯 What You’ll Learn in This Episode:Why traditional daycare marketing tips fail home providersThe daily reality of running a one-woman show (and what that means for your strategy) What actually works for home daycare marketing in 2024How to simplify your visibility strategy without sacrificing resultsThe simple tools and systems that bring real ROI—even if you only have 30 minutes a day 🔒 Want Support That Gets Home-Based Providers?That’s exactly why Christina created the Childcare Growth Hub—a paid Skool community built just for home daycares and small centers.Inside, you get:1. 30-day content calendars2. Done-for-you captions and Canva templates3. Daily marketing checklists that fit into nap time4. Support for Montessori, VPK, camps, and more5. Guidance from a certified strategist and 16+ year center owner💥 It’s like having a marketing team for under $8/week. 💬 Keep Learning With Us!👉 Join the Community: https://www.skool.com/childcare-business-growth-hub-5799/about👉 Need 1:1 Help? Done-for-You Marketing Services📩 Email Us: [email protected]📺 Watch on YouTube: Christina's Channel

  13. 206

    Why Most Daycare Marketing Advice Doesn’t Fit Home Providers

    Podcast Episode | Childcare Business Marketing with Christina If you’ve ever felt like daycare marketing advice online just doesn’t fit your reality as a home daycare provider—you’re absolutely right. This episode is for the solo providers, the nap-time hustlers, and the “do-it-all” owners of small centers who need full enrollment without burning out. 🎧 🎯 What You’ll Learn in This Episode: Why traditional daycare marketing tips fail home providers The daily reality of running a one-woman show (and what that means for your strategy) What actually works for home daycare marketing in 2026 How to simplify your visibility strategy without sacrificing results The simple tools and systems that bring real ROI—even if you only have 30 minutes a day 🔒 Want Support That Gets Home-Based Providers? That’s exactly why Christina created the Childcare Growth Hub—a paid Skool community built just for home daycares and small centers. Inside, you get: 30-day content calendars, Done-for-you captions and Canva templates, Daily marketing checklists that fit into nap time, Support for Montessori, VPK, camps, and more, Guidance from a certified strategist and 16+ year center owner 💥 It’s like having a marketing team for under $8/week. 💬 Keep Learning With Us! 👉 Join the Community: https://www.skool.com/childcare-business-growth-hub-5799/about 👉 Need 1:1 Help? Done-for-You Marketing Services 📩 Email Us: [email protected] 📺 Watch on YouTube: Christina's Channel

  14. 205

    How to Turn “Just Asking for Prices” Parents Into Booked Daycare Tours

    In this episode, Christina shows home daycare providers and childcare center owners how to turn parents who are “just asking for prices” into booked daycare tours and new enrollments. Instead of losing price shoppers to cheaper options, you’ll learn a simple three‑step script that moves conversations from daycare rates to in‑person visits where you can build trust and showcase the value of your child care program 💬 Keep Learning With Us! 👉 Join the community for more support: https://www.skool.com/childcare-business-growth-hub-5799/about 👉 Need 1:1 strategy help? https://www.childcarebusinessmarketing.com/done-for-you-services 📩 Questions? Email us: [email protected] 📺 Watch this episode on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ CHRISTINA RIZAKOSChildcare Marketing StrategistHelping childcare centers fill classrooms with clarity, not chaos 🔗 Book a Free Strategy Callhttps://www.childcarebusinessmarketing.com/done-for-you-services Certified Digital Marketing StrategistFounder of The Childcare Business Marketing Agency

  15. 204

    How to Get More Daycare Enrollments From Facebook Without Posting Every Day

    In this episode, Christina shares practical daycare marketing tips to help home daycare providers and childcare center owners get more daycare enrollments from Facebook without posting every day. You’ll learn how to turn your daycare Facebook page into a simple enrollment funnel so local parents searching for “daycare near me”, “home daycare near me”, or “child care near me” actually find you and feel confident enough to message you and book a tour. Christina walks through a three‑step content plan for daycare Facebook marketing: trust posts that show your safe, quality child care program, proof posts that highlight real parent reviews, and action posts that invite families to ask about current daycare openings. You’ll also hear exactly what to put in your Facebook About section, services, and cover photo to support local SEO for daycare and attract more local families searching for affordable daycare, licensed home daycare, or quality child care in [your city]. If you run a home daycare, family child care, preschool, or small childcare center and you’ve been wondering how to promote your daycare, boost visibility in local search, and fill your spots using Facebook marketing for daycare, this episode gives you a clear, simple plan you can implement this week. 💬 Keep Learning With Us! 👉 Join the community for more support: https://www.skool.com/childcare-business-growth-hub-5799/about 👉 Need 1:1 strategy help? https://www.childcarebusinessmarketing.com/done-for-you-services 📩 Questions? Email us: [email protected] 📺 Watch this episode on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ CHRISTINA RIZAKOSChildcare Marketing StrategistHelping childcare centers fill classrooms with clarity, not chaos 🔗 Book a Free Strategy Callhttps://www.childcarebusinessmarketing.com/done-for-you-services Certified Digital Marketing StrategistFounder of The Childcare Business Marketing Agency

  16. 203

    Why No One's Clicking Your Posts (and How to Fix It)

    You’re posting on social media — but the likes, clicks, and tour requests just aren’t coming. What gives? In this episode, Christina breaks down the 3 most common reasons your childcare posts are being ignored — and how to turn them into parent-click magnets. If you're tired of putting effort into content that gets nothing back, this 6-minute episode is your shortcut to better engagement, clearer messaging, and more enrollment action. 🎯 What You’ll Learn in This Episode: Why generic “we’re enrolling now” posts fall flat How to write to one parent (not the whole internet) The power of emotional captions over just listing features How to include a CTA that parents will actually click on Real swipe-worthy post examples you can copy today ✅ 3 Fixes You Can Use Today: Talk to one parent, not the world Add a feeling, not just facts Give a clear, kind call-to-action Simple. Honest. Click-worthy. 📌 Mentioned in the Episode: 🎥 Buy your ticket to The 2-Minute Social Media System Workshop —  👉Buy Your Ticket Now For Just $9 💬 Keep Learning With Us! 👉 Join the community for more support: https://www.skool.com/childcare-business-growth-hub-5799/about 👉 Need 1:1 strategy help? https://www.childcarebusinessmarketing.com/done-for-you-services 📩 Questions? Email us: [email protected] 📺 Watch this episode on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

  17. 202

    What Should I Post? 3 Daycare Social Ideas That Always Work

    Welcome back, amazing childcare leaders! Today we’re tackling every director’s daily dilemma: “What the heck should I post today?” Why It MattersYou’re not alone if you’ve ever Googled “what to post on Facebook for my daycare.” The truth is, your content should do more than get likes — it should fill your tour calendar. Tip #1: The Testimonial Tease PostTurn a short parent review or text into a powerful post: “We’re so grateful for Miss Tanya — our daughter is thriving!” — A happy preschool parent 🥰 “Want your child to love school this much? Come take a tour — we’d love to meet you.” Social proof + CTA = marketing magic. Tip #2: Behind-the-Scenes in 10 Words or LessShow what real moments look like in your classrooms. Snap a candid and caption it in 10 words or less: “Just another Tuesday in Pre-K paradise 🍎📚✨” Authentic posts build trust — and trust builds enrollment. Bonus: What Not to PostSkip the generic Canva flyers! If you must post one, add a real caption that connects: “We have just 2 toddler spots left this January — come join our little family 💛” Wrap-Up & Call to ActionYou now have 3 post ideas ready to go — testimonial, behind-the-scenes, and real-talk CTA. Pick one, post it today, and see what happens! 🚀 Next Steps / Links Mentioned🎯 Join the LIVE Workshop (January 6th) The 2-Minute Social Media SystemLearn how to create content in a simple daily rhythm that takes minutes, not hours.👉 https://www.childcarebusinessmarketing.com/done-for-you-services 🏫 Join the Childcare Business Marketing SKOOL Community Get monthly strategies, templates, plug-and-play posts, tech tutorials, and a FREE 7-day trial.👉 https://www.skool.com/childcare-business-growth-hub-5799/about (Choose any membership tier — you can upgrade or downgrade anytime.) 💼 Done-For-You Marketing Services (DFY) For childcare owners ready to hand off marketing completely — from social media and Google Business optimization to Facebook Ads and growth campaigns.👉 https://www.childcarebusinessmarketing.com/dfy 💬 Let’s Connect Instagram: @childcarebusinessmarketing Facebook: Childcare Business Marketing Website: https://www.childcarebusinessmarketing.com

  18. 201

    Before You Plan 2026, Fix This One Marketing Habit

    Before You Plan 2026, Fix This One Marketing Habit Feeling behind on your marketing as the year wraps up? In this short but powerful episode, Christina breaks down the single habit shift every childcare provider needs before setting 2026 goals: stop treating marketing like a giant project and start treating it as a tiny, repeatable daily habit. You’ll learn why “post more” and “be more consistent next year” never work, how to break the all-or-nothing cycle, and how a simple 2-minute daily action can change your visibility dramatically. This episode also sets the stage for Christina’s brand-new live workshop on January 6th, where she’ll walk you through her easy, realistic 2-Minute Social Media System designed specifically for busy childcare providers. What You’ll LearnWhy lack of consistency isn’t your fault The real reason marketing feels overwhelming The shift from “big project” thinking to “tiny habit” thinking Examples of quick 2-minute marketing actions you can do today Why January is the month parents make childcare decisions How to show up online without spending hours on content Perfect For You If You Are:A childcare center owner or in-home provider Feeling guilty for not posting enough Overwhelmed with marketing tasks Ready to show up intentionally in 2026 without burnout Next Steps / Links Mentioned Join the LIVE Workshop (January 6th) The 2-Minute Social Media System Learn how to create content in a simple daily rhythm that takes minutes, not hours. 👉 https://www.childcarebusinessmarketing.com/workshop 🏫 Join the Childcare Business Marketing SKOOL Community Get monthly strategies, templates, plug-and-play posts, tech tutorials, and a FREE 7-day trial. 👉 https://www.skool.com/childcare-business-growth-hub-5799/about (Choose any membership tier — you can upgrade or downgrade anytime.) Done-For-You Marketing Services (DFY) For childcare center owners ready to hand off their marketing completely. DFY social media, Google Business Profile optimization, Facebook Ads, growth campaigns, and more. 👉 https://www.childcarebusinessmarketing.com/dfy Let’s Connect Instagram: @childcarebusinessmarketing Facebook: Childcare Business Marketing Website: https://www.childcarebusinessmarketing.com Final Note You don’t need a perfectly polished marketing plan to start 2026 strong. You just need a tiny, consistent system that works with your real day-to-day life. Start today… and let the January 6th workshop give you the routine that finally sticks. Ready to show up with ease? I’ll see you inside. ✨ Certified Digital Marketing StrategistFounder of The Childcare Business Marketing Agency

  19. 200

    Why Social Media Isn’t Working for Your Program — and What to Do Instead

    If social media feels like a frustrating guessing game that never leads to enrollments — you’re not alone. Most childcare providers are told they “need to post more,” but never given a system that actually works. In this short and honest episode, Christina breaks down: Why your posts aren’t leading to parent inquiries The biggest mistake most providers are making with content What to do when you’re too busy to “show up online” A sneak peek into a simple 2-minute daily strategy that actually works If you’ve ever skipped posting because you didn’t know what to say — or you posted something and heard crickets — this episode will shift everything. 👉 Want to learn the full system? Join Christina’s LIVE workshop: https://www.childcarebusinessmarketing.com/workshop 👉 Join the community for more support: https://www.skool.com/childcare-business-growth-hub-5799/about The 2-Minute Social Media System 🗓️ Tuesday, January 6th at 1 PM EST 📥 PD credit + replay included 🎟️ Tickets are $9

  20. 199

    Close the Year Strong: A Simple 7-Step Planning Framework for Childcare Owners

    Feeling scattered as the year wraps up? In this powerful solo episode, Christina Rizakos shares a simple yet transformative 7-step framework to help childcare center owners reflect, regroup, and map out their next 90 days with purpose and clarity. You’ll learn how to: Evaluate what energized or drained you this year Audit your finances to see where your real growth came from Brainstorm fresh ideas that align with your goals Use AI tools like ChatGPT for quick niche research Create a 90-day action plan tailored to your daycare Reverse engineer your big goals into weekly tasks Lock it all into your calendar to eliminate overwhelm Whether you're aiming to revamp your classrooms, increase enrollment, or launch a new program, this episode gives you the clarity and momentum you need to finish strong and start the new year with confidence. Download your worksheet here >>> HERE 👉 Join the community for more support: https://www.skool.com/childcare-business-growth-hub-5799/about 👉 Need 1:1 strategy help? Visit: https://www.childcarebusinessmarketing.com/done-for-you-services 📩 Questions? Email us at [email protected] 📺 Watch this episode on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

  21. 198

    Do ads guarantee enrollments?

    Do ads guarantee enrollments? Listen in as I answer this question.  💡 Want Help with Your Marketing? ✅ Join the SKOOL community for support and real feedback on your bios, flyers, and messaging: https://www.skool.com/childcare-business-growth-hub-5799/about  📬 For 1:1 copy support or full messaging strategy: https://www.childcarebusinessmarketing.com/done-for-you-services or email [email protected] 📺 Subscribe on YouTube for visual breakdowns and bonus training https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

  22. 197

    How to Stand Out When Every Daycare Says ‘Safe and Loving’ | Grow Your Daycare Podcast

    📄 Episode Description Let’s be honest — nearly every childcare center claims to be “safe and loving.” And while that should be true, it’s not what makes your center stand out. In this episode, Christina shares 3 proven ways to elevate your messaging and show families why you’re the clear choice. You’ll learn: ✅ How to craft a strong “Only We” statement that differentiates you in your local market ✅ The power of showing — not telling — what makes your care special ✅ How to leverage parent testimonials and 5-star reviews for instant trust ✅ The one Instagram bio tweak that can instantly boost your credibility 🎯 Action Step: Open your bio. If it says “safe and loving,” rewrite it to reflect what only you offer or use a real parent quote. 🔗 Listen Now  💡 Want Help with Your Messaging? ✅ Join the SKOOL community for support and real feedback on your bios, flyers, and messaging: https://www.skool.com/childcare-business-growth-hub-5799/about 📬 For 1:1 copy support or full messaging strategy: https://www.childcarebusinessmarketing.com/done-for-you-services or email [email protected] 📺 Subscribe on YouTube for visual breakdowns and bonus training https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

  23. 196

    Boost Enrollment This Holiday Season with Local Promo Hacks

    📄 Episode Description Hey friends! Christina here, and today we’re diving into one of my FAVORITE topics — holiday marketing for your daycare or childcare center. 🎄✨ If you’ve got empty spots to fill and a holiday event on the calendar, this episode is your playbook. I’m giving you three low-lift, high-impact tactics you can start this week to turn local visibility into full enrollment pipelines. In this episode, you’ll learn: 🎁 How to partner with local businesses for instant community visibility 👨‍👩‍👧‍👦 The easiest way to run a “Give $25, Get $25” referral drive during the holidays 🎅 Why simple holiday events like Cocoa & Crafts or Photos with Santa create warm leads fast 📲 How to use QR codes, personal DMs, and festive flyers to capture parent interest with zero pressure Choose ONE tactic and take action this week. Visibility is everything! And if you need help pulling it all off, I’ve got full flyer templates, social captions, and event checklists waiting for you inside the SKOOL group. 📌 Listen in and walk away with actionable steps to make growth feel possible again. 👉 Join our SKOOL community for daycare owners and childcare professionals over at https://www.skool.com/childcare-business-growth-hub-5799/about — connect, share wins, ask questions. 👉 Want 1:1 support to put these strategies into practice? Visit https://www.childcarebusinessmarketing.com/done-for-you-services or email [email protected] to explore how we can help. 👉 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ for visual breakdowns and bonus content. 👉 If you found value in this episode, please rate ★ ★ ★ ★ ★ and leave a review on your favourite podcast app — it helps other childcare professionals discover the show.

  24. 195

    3 Childcare Marketing Trends You Can’t Ignore in 2026: Local Ads, Reels, and AI Tools

    Feeling like your daycare marketing is stuck in 2020? In this episode of the Grow Your Daycare Podcast, Christina breaks down 3 must-use marketing trends for 2026 that will help you attract local families, build trust fast, and save time with smart tools. We’ll cover: ✅ How to use local Meta ads with Instant Forms to capture leads in just two clicks ✅ Why short-form video (Reels > everything) is your new best friend for enrollment ✅ The top AI and automation tools that let you market consistently—without burnout If you’re still relying on word-of-mouth or one-off posts, it’s time to evolve. Learn what’s working right now to fill your daycare—and what will keep working into the future. 👉 Action Step: Pick one trend and try it this week. Whether it’s recording a Reel or launching your first Instant Form ad, momentum starts with one step! 🚀 Want to go further? 🎯 Join our free SKOOL community for templates, trainings, and support: https://www.skool.com/childcare-business-growth-hub-5799/about 📩 Get 1:1 help at: https://www.childcarebusinessmarketing.com/done-for-you-services  📧 Email Christina at: [email protected]  📺 Watch us on YouTube: Grow Your Daycare Channel

  25. 194

    This one thing is costing you enrollment!

    In this episode I share how a case study from a  client that's been with my agency for about 2 months. He has been getting a steady 3 new leads per day while investing $15/day on Facebook ads but enrollment is still low. I share how that's an easy fix by tweaking a few things. Hope you fund value in this episode! Christina __________ Need personalized support? This is for daycare owners who are serious about growth. You’ll receive direct coaching, custom strategies, and access to our Done-For-You Marketing Services to accelerate your enrollment and streamline your operations. 🛠️ No matter your level, you don’t have to do this alone. You have support, strategy, and community right at your fingertips. 🔗 Join the SKOOL Community: 👉 https://www.skool.com/childcare-business-growth-hub-5799/about 📬 Need help or have questions? Email: [email protected] 📈 Want 1:1 support? Explore our services: https://www.childcarebusinessmarketing.com/done-for-you-services 📺 Subscribe on YouTube for weekly trainings: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ Let’s grow your daycare – together. 💪  

  26. 193

    When Parents Ghost You After a Tour 🎧

    If you’ve ever given what felt like the perfect tour only to have the parent disappear, this episode is for you. Christina breaks down why parents “ghost” after a tour (it’s not what you think!) and shares one simple tactic that can drastically reduce the number of families who vanish after showing interest in your program. 🎯 Perfect for: Childcare business owners, directors, and home daycare providers who want to improve their follow-up and enrollment conversions. 👉 If this episode hit home, I’d love to invite you to join our School Community, where childcare owners like you learn how to attract, nurture, and enroll more families without burnout or guesswork. Choose the package that fits your needs: ✨ Plans start at just $9 a month for daily content prompts and support, or upgrade for full access to marketing workshops, tools, and direct guidance from me. You don’t have to figure this out alone. Come join us inside the Childcare Business Growth Skool and grow with confidence. https://www.skool.com/childcare-business-growth-hub-5799/about

  27. 192

    New Ways to Work Together Inside the SKOOL Community!

    Hey there, Childcare Champions! 👋 Today’s episode isn’t a traditional podcast, but an exciting update on how we can connect and grow together inside our SKOOL community! Whether you’re just getting started or ready to scale to six figures and beyond, there’s a space for YOU in our community. Here’s how we can work together: 💰 $9/Month – The Supporter Plan: Perfect if you love the podcast and want to stay connected. Gain access to our private community where you can ask questions, get inspired, and stay plugged into what’s working in childcare marketing. 🚀 $25/Month – The Growth Plan: This plan gives you everything from the $9 tier plus access to exclusive trainings, private livestreams, and resources that help you fill your daycare, improve your marketing, and grow with intention. 🌟 $497/Month – The Full Access Plan: Need personalized support? This is for daycare owners who are serious about growth. You’ll receive direct coaching, custom strategies, and access to our Done-For-You Marketing Services to accelerate your enrollment and streamline your operations. 🛠️ No matter your level, you don’t have to do this alone. You have support, strategy, and community right at your fingertips. 🔗 Join the SKOOL Community: 👉 https://www.skool.com/childcare-business-growth-hub-5799/about 📬 Need help or have questions? Email: [email protected] 📈 Want 1:1 support? Explore our services: https://www.childcarebusinessmarketing.com/done-for-you-services 📺 Subscribe on YouTube for weekly trainings: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ Let’s grow your daycare – together. 💪

  28. 191

    How to Use Video (Without Fancy Gear) to Attract Local Families)

     Think you need a professional camera crew to attract new families? Think again. In this episode, Christina shares exactly how to use your phone to create simple, powerful daycare videos that build trust and drive enrollment — no editing software required. You’ll learn: The 3 types of videos you can make today (welcome tour, testimonials, daily moments) Easy tips to make your videos look professional — using only natural light and a steady hand Where to post your videos and how to repurpose them to save time and get maximum exposure 📲 Need a custom video strategy for your center? Let’s chat: 👉 Done-for-you services ✅ Join our SKOOL community for more content and support: https://www.skool.com/childcare-business-growth-hub-5799/about 📧 Questions? Email us at: [email protected] ▶️ Subscribe on YouTube: Grow Your Daycare Channel

  29. 190

    Stop Posting Randomly! 5 Proven Social Media Themes That Convert for Childcare Centers

    In this episode, Christina breaks down 5 proven social media content themes that help childcare centers connect with parents, build trust, and fill open spots faster. ✅ You’ll learn how to:  Build trust with behind-the-scenes “real life” posts  Spotlight your teachers, children, and unique programs  Share educational content parents love  Show your daycare in action with “Day in the Life” clips  Use call-to-action posts that actually convert to tours and enrollments By the end, you’ll know exactly what to post — and have examples you can steal and start using this week! ✅ Want a ready-to-use 30-day content calendar using these 5 themes? Grab it in the show notes! ✅ Need help managing your daycare’s social media so you can focus on your center? 💬Let’s chat! Visit childcarebusinessmarketing.com/done-for-you-services 𝖩𝗈𝗂𝗇 ➥ Join our free SKOOL community for more growth tips and support: https://www.skool.com/childcare-business-growth-hub-5799/about 🎥Watch this episode on YouTube: Grow Your Daycare Channel ❓Got questions? Email us at [email protected] Certified Digital Marketing Strategist Founder of The Childcare Business Marketing Agency

  30. 189

    3 Facebook Ad Mistakes Home Daycares (and Small Centers) Make — and How to Fix Them

    Running Facebook ads but getting zero results? In this actionable episode, Christina shares the 3 most common Facebook Ad mistakes she sees home daycares and small childcare centers make — and exactly how to fix them. Before you spend another dollar boosting a post, listen to this! 🔍 Inside This Episode:Why boosting a post isn’t the same as running a lead ad (and what to do instead). How poor or overly broad targeting is wasting your budget. Why having a weak or missing lead form is killing your conversions — and how to capture parent info fast. 🎯 Fix these mistakes and turn your next $20 ad into real inquiries. 📞 Want Christina to audit your current ad setup? Book a free Facebook Ads Audit Call (link in show notes). Or check out our Done-For-You Facebook Ads Package for childcare providers. 🔗 Links & Resources:Join the SKOOL Community: https://www.skool.com/childcaremarketing/about  Get 1:1 Support or Done-For-You Services: https://www.childcarebusinessmarketing.com/done-for-you-services  Email: [email protected] YouTube Channel: Grow Your Daycare on YouTube

  31. 188

    What Every Daycare Should Post on Social Media Weekly (Simple Formula)

    Struggling with what to post on your daycare’s social media? In this episode of the Grow Your Daycare Podcast, Christina gives you a repeatable, low-stress social media strategy that works — even if you only post 3 times a week! You’ll learn exactly what types of content build trust, keep your daycare visible online, and help increase daycare enrollment through social media. If you’ve ever wondered, “What should I post on my childcare Instagram or Facebook page?” — this is your weekly formula. Perfect for home daycares and childcare centers, these post ideas will help you stay consistent, professional, and engaging. 🎯 What You’ll Learn: 3 must-post content types for every daycare’s social media Real-life post ideas that parents love seeing Educational content that builds authority and connection How to use testimonials and social proof to gain trust A weekly structure you can follow every month 🔗 Resources & Links Mentioned: ✅ Free Social Media Calendar in the SKOOL community: https://www.skool.com/childcaremarketing/about  ✅ Need help managing daycare content or posting consistently? https://www.childcarebusinessmarketing.com/done-for-you-services  📧 Email us your social wins or questions: [email protected]  📺 Watch more tips on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

  32. 187

    Why Are Parents Not Reaching Out? 3 Inquiry Funnel Leaks to Fix This Week

    You're posting on social media… but no one is calling. Why? In this bite-sized episode, Christina breaks down the 3 biggest reasons daycare owners aren’t getting inquiries — even if they’re posting regularly on Instagram or Facebook. If you're a daycare owner or childcare provider wondering why your posts aren’t leading to tours or phone calls, this episode is for you. 🔧 What You’ll Learn: The Visibility Leak: Why your content isn't reaching new parents — and how to fix it with local hashtags, boosted posts, and targeted sharing. The Inquiry Path Leak: The critical mistake most centers make by hiding their contact info. The Follow-Up Leak: How slow or forgotten replies are costing you enrollments — and how to follow up like a pro. 🎁 Free Resource: FREE webinar and information session:  Get Your Daycare Seen Online RSVP here >>>https://www.childcarebusinessmarketing.com/openhouse 🔗 Links & Resources: Join the SKOOL Community: https://www.skool.com/childcaremarketing/about  Get 1:1 Support or Done-For-You Services: https://www.childcarebusinessmarketing.com/done-for-you-services  Email: [email protected]  YouTube Channel: Grow Your Daycare on YouTube

  33. 186

    How to Build Trust with Parents in 60 Seconds or Less

    In the world of childcare, trust is everything — and you have less than a minute to make a great first impression. In this fast and focused episode of the Grow Your Daycare Podcast, Christina shares simple, powerful strategies to build trust with parents before they even ask for a tour. You’ll learn how to use daycare marketing trust triggers, boost your credibility online, and create a welcoming experience that sets you apart from other providers. Whether you're running a home daycare or a larger childcare center, these tactics will help you gain parent confidence quickly and consistently — and ultimately increase your daycare enrollment. 🎯 What You’ll Learn: How to build trust with parents online and in person What your website and social media should say at a glance The role of visuals and testimonials in establishing credibility Easy ways to show professionalism in under a minute How to make every parent interaction feel personalized and reassuring 🔗 Resources & Links Mentioned: ✅ Join our SKOOL community for real-world daycare marketing support: https://www.skool.com/childcaremarketing/about  ✅ Need help improving your parent communication or branding? https://www.childcarebusinessmarketing.com/done-for-you-services  📧 Email your questions or wins: [email protected]  📺 Subscribe for more tips on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

  34. 185

    The #1 Mistake Daycare Owners Make on Their Website (And How to Fix It)

    Is your daycare website actually helping you get enrollments — or silently turning parents away? In this episode of the Grow Your Daycare Podcast, Christina reveals the most common mistake childcare websites make: unclear or missing messaging above the fold. If parents have to scroll or guess who you are, where you’re located, or how to reach you — they’ll leave. This episode walks you through exactly what your homepage should include to boost trust, parent engagement, and daycare tour requests. Whether you run a home daycare website or a childcare center website, this quick audit will help you turn your site into an enrollment tool that works 24/7. 🎯 What You’ll Learn: What “above the fold” means for daycare websites The most important homepage elements: headline, CTA, photos Examples of strong headlines that build trust fast How to make your CTA stand out and convert Tips to highlight your unique daycare features (USPs) Tools to test if your website is effective with real users 🔗 Resources & Links Mentioned: ✅ Join our SKOOL community to see real daycare website examples: https://www.skool.com/childcaremarketing/about  ✅ Need your site reviewed or rebuilt? Use our done-for-you services: https://www.childcarebusinessmarketing.com/done-for-you-services  📧 Contact Us: [email protected]  📺 Subscribe on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ 

  35. 184

    Is Your Daycare Google-Friendly? Here’s How to Check

    Can parents actually find your daycare when they search online? In this quick episode of the Grow Your Daycare Podcast, Christina shares a step-by-step guide to checking if your daycare is Google-friendly — and what to do if it’s not. You’ll learn how to optimize your Google Business Profile, use local SEO strategies for childcare providers, and make sure your daycare website is mobile-friendly so parents can easily find and trust your center. If you want to improve your visibility in search results and boost daycare enrollments, this is your go-to guide for smarter daycare marketing. 🎯 What You’ll Learn: What a strong Google Business Profile looks like How to use location keywords to show up in local searches The importance of backlinks from trusted community partners Why mobile-friendliness can make or break your website Quick wins that improve search visibility without spending money 🔗 Resources & Links Mentioned: ✅ Free SKOOL Community for Support & Feedback: https://www.skool.com/childcaremarketing/about  ✅ Done-for-You Website & SEO Help: https://www.childcarebusinessmarketing.com/done-for-you-services  📧 Contact Us: [email protected]  📺 Subscribe to Our YouTube Channel: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

  36. 183

    How Do I Compete with Larger Centers? Strategies for Small Daycares That Win

    Feel like the big daycare center down the street is stealing all the attention? In this episode of the Grow Your Daycare Podcast, Christina shares smart, effective strategies for small daycare owners and home childcare providers to stand out and successfully compete with larger centers. You’ll discover how to turn your smaller size into a competitive advantage, build parent trust, and highlight the personal care that only family daycares and in-home childcare businesses can offer. If you’ve ever asked, “How can I grow my daycare when there’s a big center nearby?” — this episode is your game plan for marketing your home daycare, increasing enrollments, and winning in your neighborhood.   🔗 Resources & Links Mentioned: ✅ Join our supportive SKOOL community of daycare owners: https://www.skool.com/childcaremarketing/about  ✅ Need help with your messaging or marketing plan? Try our done-for-you support: https://www.childcarebusinessmarketing.com/done-for-you-services  📧 Ask questions or share your wins: [email protected]  📺 Watch full episodes on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

  37. 182

    Why Smaller Home Daycares Can’t Afford to Ignore Their Marketing

    If you run a small home daycare, you might think marketing is only for big centers with big budgets. But in today’s episode of the Grow Your Daycare Podcast, Christina breaks down exactly why home daycare marketing is not optional — it’s essential. Whether you have 3 kids or 13, your visibility, messaging, and reputation matter. We'll explore how strategic marketing helps home daycare providers build trust, fill spots faster, and stand out in a competitive market — without breaking the bank. 🎯 What You’ll Learn: Why marketing matters even more for small home daycares The cost of being invisible in your local community Budget-friendly daycare marketing strategies that work How marketing creates trust before parents even meet you The mindset shift from “babysitter” to professional business owner 🔗 Resources & Links Mentioned: ✅ Free SKOOL Community for Home Daycare Owners: https://www.skool.com/childcaremarketing/about  ✅ Need a marketing jumpstart? Try our done-for-you services: https://www.childcarebusinessmarketing.com/done-for-you-services  📧 Email for Questions or Support: [email protected]  📺 Subscribe to Grow Your Daycare on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

  38. 181

    3 Fast Ways to Get More Daycare Enrollments This Month

    📌 Episode Description: Need a fast boost in daycare enrollments? In this quick-hit episode of the Grow Your Daycare Podcast, Christina shares three proven strategies you can implement right now to increase your childcare center’s enrollment this month. From optimizing your Google My Business listing to launching a short-term daycare promotion and activating referral marketing for daycares, these tips are simple, effective, and designed for immediate impact. Whether you're a home daycare provider or a center-based owner, these enrollment tactics are low-cost and high-reward. If your goal is to get more families through your doors fast — this is your episode. 🎯 What You’ll Learn: How to boost your local visibility and stand out in daycare searches Creative daycare promotion ideas that drive urgency and interest How to increase referrals through word of mouth and parent incentives Tips to improve your daycare’s reputation with online reviews and updated photos 🔗 Resources & Links Mentioned: ✅ Join our free SKOOL community for resources and support: https://www.skool.com/childcaremarketing/about ✅ Get 1:1 marketing support or done-for-you daycare services: https://www.childcarebusinessmarketing.com/done-for-you-services 📧 Email us: [email protected] 📺 Subscribe on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

  39. 180

    Will Facebook Ads Get Me More Enrollments? What Every Daycare Owner Needs to Know

    Thinking about running Facebook ads to boost your daycare enrollments? In this episode, Christina unpacks the real answer to the question: “Will Facebook ads work for my child care center?” You’ll learn when to use them, what mistakes to avoid, and how to make sure your ad dollars actually lead to tours and enrollments—not just clicks. You'll discover: 📌 Why most Facebook ads fail to bring in real leads 📌 The must-have foundation before you ever run an ad 📌 What high-converting ad content actually looks like in child care 🚀 Want support building ads that actually work? 👉 Join our SKOOL community: https://www.skool.com/childcaremarketing/about 👉 Done-for-you ad help: https://www.childcarebusinessmarketing.com/done-for-you-services 📬 Email us at [email protected] 🎥 Watch the YouTube version: Grow Your Daycare on YouTube

  40. 179

    Case Study-Facebook ads gone wrong

    🔗 Resources & Links Mentioned: ✅ Join our free SKOOL community for resources and support: https://www.skool.com/childcaremarketing/about ✅ Get 1:1 marketing support or done-for-you daycare services: https://www.childcarebusinessmarketing.com/done-for-you-services 📧 Email us: [email protected] 📺 Subscribe on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

  41. 178

    Why Small Home Daycares Can’t Afford to Ignore Marketing

    Are you still relying only on word of mouth to fill your daycare? In 2025, that just won’t cut it. In this episode of the Grow Your Daycare Podcast, Christina — a former childcare center owner turned childcare marketing strategist — breaks down why home daycare marketing isn’t optional anymore. Families don’t drive around looking for signs or wait for neighbor recommendations. They Google, they scroll Facebook, they check Instagram. If your daycare isn’t showing up online, you’re handing families to larger centers without realizing it. You’ll learn the hidden cost of ignoring marketing, why every empty childcare spot costs you hundreds of dollars, and how daycare social media marketing can help you look professional, trustworthy, and visible — without spending thousands. Whether you’re running a home daycare or a small childcare center, this episode will give you the mindset shift and tools to compete confidently with the bigger programs in your area. 🎯 What You’ll Learn: Why relying on word of mouth isn’t enough in 2025 The financial cost of ignoring daycare marketing How social media builds trust and visibility for your daycare What parents really think when they see an outdated page How small home daycares can market smarter than big centers 🔗 Resources & Links Mentioned: ✅ Join the Childcare Marketing Community ($37/month): https://www.skool.com/childcaremarketing/about  ✅ Done-for-You Marketing Services for Daycare Owners: https://www.childcarebusinessmarketing.com/done-for-you-services  📧 Questions or stories? Email Christina: [email protected]  📺 Subscribe for weekly growth tips on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ  🧠 Keywords: home daycare marketing, childcare social media tips, how to market a daycare, daycare advertising strategies, why daycare marketing matters, home daycare enrollment tips, daycare digital marketing, childcare visibility online, daycare business growth strategies

  42. 177

    Things Every Parent Looks for Online (That Most Daycares Forget to Show)

    Is your center showing what really matters to parents? In this episode, Christina breaks down the top three things parents are looking for online when researching child care providers—and why most centers miss the mark. Cute content isn’t enough. Parents are shopping for trust, safety, structure, and philosophy—not just smiles and snack time. You'll learn: ✅ What types of content actually build trust with parents ✅ Why highlighting safety, structure, and your teaching philosophy is a must ✅ Easy ways to level up your website and social media with content parents want to see ✨ Ready to turn your online presence into a parent-magnet? 👉 Join our SKOOL community: https://www.skool.com/childcaremarketing/about 👉 Want 1:1 support? Visit: https://www.childcarebusinessmarketing.com/done-for-you-services 👉 Email us: [email protected] 📺 Watch more tips on our YouTube channel: Grow Your Daycare on YouTube

  43. 176

    🚫 Likes Don’t Pay the Bills—Leads Do

    If your daycare marketing strategy is focused on likes, shares, and followers—but you're still not getting childcare enrollment leads, this episode is for you. 💥 👉 Learn how to shift your focus from vanity metrics to conversion strategies that fill your daycare or preschool with ideal families. In this episode of the Grow Your Daycare Podcast, Christina breaks down: ✅ Why likes don’t equal revenue ✅ The 3 things to focus on instead (that actually bring in enrollments) ✅ How to turn content into clicks, calls, and clients 🎧 Listen now: 👉 https://www.childcarebusinessmarketing.com/podcasts/grow-your-daycare-podcast-childcare-marketing-solutions-daycare-advertising/episodes/2149081507 📈 Want help building content that actually converts? 👉 Join our SKOOL community for childcare marketing: https://www.skool.com/childcaremarketing/about 🛠️ Or skip the DIY and get expert done-for-you daycare advertising here: 👉 https://www.childcarebusinessmarketing.com/done-for-you-services

  44. 175

    Is It Really a Marketing Problem... or Just a Visibility Block? (How to Finally Attract More Daycare Enrollments)

    📝 Are you struggling to get new enrollments even after posting on Facebook, handing out flyers, or running ads? It might not be your marketing skills—it could be a visibility block holding you back. In this episode, Christina shares a powerful mindset shift that can completely change how you approach your daycare marketing. You'll learn: ✅ The difference between a marketing problem and a visibility block ✅ Why your message might be amazing—but still unseen ✅ The key visibility questions every daycare owner must ask ✅ How to fix visibility without burning out or posting 24/7 Before you invest time and money into complex strategies, listen to this episode to make sure the right parents are actually seeing your offer. 📣 Ready to grow your daycare with confidence? 👉 Join our SKOOL community: https://www.skool.com/childcaremarketing/about 👉 Want hands-on help? Explore our Done-For-You Services: https://www.childcarebusinessmarketing.com/done-for-you-services 📧 Have questions? Email: [email protected] 🎥 Subscribe on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

  45. 174

    Feeling Invisible Online? Here’s How to Fix That and Get Seen by Local Parents

      Are you posting consistently but still hearing crickets? You’re not alone—and you’re not doing it wrong. In this episode, Christina breaks down why your childcare center’s content might be invisible to local parents—and exactly how to fix that. You’ll discover how to create intentional visibility that brings in real results, not just likes. It’s not about going viral. It’s about showing up where it counts—in front of families who need you. In This Episode, You’ll Learn: Why being “visible” online isn’t the same as being seen by the right people What most centers get wrong when trying to boost engagement How to audit your bio and profile for local parent appeal The power of local hashtags and geotags for boosting reach What kind of content actually connects with parents in your area Quick Wins to Boost Visibility: ✅ Clarify what you offer in your profile and how to contact you ✅ Use location-based hashtags like #AtlantaDaycare or #BrooklynPreschool ✅ Highlight real value—curriculum, health routines, your unique teaching style Take Action: 🎯 Ready to be seen by local families? Join the SKOOL community for our exclusive Visibility Toolkit → https://www.skool.com/childcaremarketing/about  💼 Need hands-on help? Book a Done-For-You Marketing Plan here → https://www.childcarebusinessmarketing.com/done-for-you-services  📬 Questions or stuck on your online strategy? Reach out: [email protected]  📺 Prefer video tips? Subscribe on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

  46. 173

    How to Tell If Your Facebook Page Is Working (Hint: It’s Not About Likes)

    Still chasing likes on your daycare’s Facebook page? It’s time to shift your strategy. In this episode, Christina reveals what really matters when it comes to social media marketing—and it’s not vanity metrics. Learn how to audit your page, attract the right local audience, and turn casual scrollers into tour-booking parents. You’ll discover how to: Measure what actually matters on your Facebook page Use content that starts real conversations Set up your profile to convert visitors into leads Leverage geo-targeting to reach more local families 🚨 Spoiler: Likes don’t pay the bills. Leads do. ✅ Get support & community inside Skool: https://www.skool.com/childcaremarketing/about ✅ Need a Done-For-You Facebook audit? Book it here: https://www.childcarebusinessmarketing.com/done-for-you-services ✅ Reach out: [email protected] ✅ Watch on YouTube: Grow Your Daycare YouTube Channel

  47. 172

    You’re Not Bad at Social Media—It Wasn’t Made for You

    Feeling like a social media failure? You're not alone—and you're not the problem. In this episode, Christina drops a powerful truth: social media wasn’t built for busy daycare owners like you. Learn why traditional marketing advice doesn’t work in childcare and how to reframe your strategy into something that’s simple, sustainable, and actually gets results. Discover how to: Simplify your social media into 1–2 effective content formats Repurpose content you already have Automate or delegate 80% of your marketing Shift from burnout to confidence with a system built for YOU 🎯 Stop trying to be a content machine. Start showing up as the expert you already are. ✅ Join our SKOOL community: https://www.skool.com/childcaremarketing/about ✅ Need help? Get Done-For-You marketing support: https://www.childcarebusinessmarketing.com/done-for-you-services ✅ Have a question? Email: [email protected] ✅ Subscribe on YouTube: Grow Your Daycare YouTube Channel

  48. 171

    Why Posting More on Social Media Won’t Boost Your Daycare Enrollment (And What Actually Will)

    What if more posts aren’t the answer? You’re showing up. You’re posting cute pictures, quotes, even videos… but the phone isn’t ringing. No new tours. No new enrollments. And you’re starting to wonder—what am I missing? In this episode, Christina, former center owner turned childcare marketing strategist, breaks down the real reason your social media isn’t converting—and it’s not because you’re not trying hard enough. 💡 You’ll learn: Why more posts won’t lead to more enrollments The difference between “busy” content and “strategic” content How to craft posts that actually connect with the parents you want to attract What to say (and how to say it) to stand out in the scroll ✨ This episode is your permission slip to stop doing more and start doing what actually works. 🚀 Ready for next steps? 👉 Join our Skool community for step-by-step strategies: https://www.skool.com/childcaremarketing/about  💼 Want it done for you? Explore our marketing packages: https://www.childcarebusinessmarketing.com/done-for-you-services  📩 Got questions? Email Christina at: [email protected]  📺 Watch trainings & behind-the-scenes content: Grow Your Daycare on YouTube

  49. 170

    3 Things Your Website MUST Have to Convert Visitors Into Tours

    🎯 For Providers Who: Have a website but aren’t seeing results Get traffic but no tour requests Want to turn online interest into actual enrollment 🎧 Episode Overview: You don’t need a fancy website—you need a functional one. In today’s Grow Your Daycare Podcast, we’re breaking down the 3 critical things your childcare website must have to turn clicks into contacts. If your site looks good but isn’t generating leads, this episode is your fix. 🚨 What You’ll Learn: Why most “pretty” websites fail to convert visitors The one thing parents need to see before they scroll How to instantly build trust with real photos The mobile-friendly contact feature that boosts inquiries 📌 Key Takeaways: Your website is your first impression—make it count Parents don’t wait around. You’ve got 10–20 seconds to connect Without clear action steps, even the best centers lose leads 📣 Want to Know If Your Website Is Working for You—or Against You? Join our SKOOL community to get: ✅ A plug-and-play website checklist ✅ Home page templates designed to convert ✅ Tools to streamline your tour funnel and follow-up 👉 https://www.skool.com/childcaremarketing/about 📬 DM the word “WEBSITE” for a free 5-minute audit checklist 🛠️ Done-for-you website help: https://www.childcarebusinessmarketing.com/done-for-you-services 📩 Questions? [email protected] 📺 Watch for tips on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ A great program deserves a great first impression. Let’s make yours convert.

  50. 169

    Is It Time to Raise Your Tuition? Here’s How to Know

    🎯 For Childcare Owners Who: Feel stuck between rising costs and flat income Are nervous about raising rates but know it’s necessary Want to communicate price increases with confidence and care 🎧 Episode Overview: Raising tuition can feel uncomfortable—but not raising it can be unsustainable. In this episode of the Grow Your Daycare Podcast, we’re breaking down how to know when it’s time to raise your rates, how to do it with confidence, and why the right families will support your decision. 🔥 What You’ll Learn: The real cost of delaying tuition increases How undercharging limits your ability to grow and serve Signs it’s time to raise rates A simple, respectful way to communicate changes to parents 📌 Key Takeaways: You can’t run a quality program on outdated pricing Rate increases are about sustainability, not greed Families who value your care will understand—and stay 📣 Need Help With the Tuition Talk? Join our SKOOL community and get: ✅ Messaging templates for tuition increases ✅ A tuition review worksheet to assess your numbers ✅ Coaching on how to handle tough parent conversations 👉 https://www.skool.com/childcaremarketing/about 📬 DM the word “TUITION” and I’ll send you the exact message I use with my clients 🛠️ Want hands-on help? https://www.childcarebusinessmarketing.com/done-for-you-services 📨 Questions? [email protected] 📺 More support on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

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ABOUT THIS SHOW

Simple and cost-effective online marketing help for childcare business owners and home daycare providers. My name is Christina Rizakos, a childcare marketing expert, ex childcare business owner, Christian mom of 4 and online marketing nerd.I want to help you feel more confident with your childcare's marketing. The online space is where your ideal families are hanging around and guess what? If you don't leverage your online platforms then you will struggle to put your program on the map!This podcast will focus on increasing traffic to your website, paid traffic, social media, tours and so much more!Make sure you drop by my website for more info on how we can help you fully book your childcare business .Website: www.childcarebusinessmarketing.com

HOSTED BY

Christina Rizakos

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