PODCAST · business
Growable - SaaS Marketing and B2B Marketing Podcast
by Manav Singh
Break free from old SaaS and B2B marketing plays your dad would recognise.No background stories, BS or fluff. Tactical advice from our experience of bringing Millions in ARR for our clients.No Gatekeeping, Enough Information given to apply to your SaaS or b2b business today.Apply to work with Growable: https://www.itsgrowable.com/Topics covered by Manav: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound, performance marketing, paid ads.
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11
How I closed 25% extra SaaS users using this one hack
Work with Growable: Click here 🔗Manav's LinkedIn: Click here 🔗Manav's Youtube: Click here 🔗I increased conversions by 25% in my b2b saas using one system that connects marketing strategy, sales strategy, and the entire growth funnel.Most founders try to increase close rates by getting more leads through paid ads for saas or meta ads for saas, but that doesn’t fix the real problem. The issue is usually a broken saas marketing strategy and poor alignment between b2b sales and performance marketing.In this video, I break down the exact system I used to improve b2b sales, qualify leads better, and drive consistent saas growth. When your growth funnel is structured correctly, your performance marketing brings in the right prospects, making it much easier to increase close rates.I also share insights influenced by founders like nathan latka, and frameworks I use at manav singh growable to scale b2b saas companies with predictable acquisition systems.Inside, I cover:The marketing strategy behind this 25% lift in b2b saasThe sales strategy that helped increase close ratesHow to align paid ads for saas with your growth funnelUsing meta ads for saas to improve lead qualityFixing your saas marketing strategy to unlock saas growthHow performance marketing supports scalable b2b salesIf you're looking to grow your b2b saas, this system will help you refine your growth funnel, improve your marketing strategy, and consistently increase close rates while driving real saas growth.
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10
Here's how I will increase your SaaS close rates by 25%
Work with Growable: Click here 🔗Manav's LinkedIn: Click here 🔗Manav's Youtube: Click here 🔗If you want to increase close rates in your b2b saas, this is the exact marketing strategy and sales strategy I would implement to improve conversions by 25% without needing more leads.Most b2b saas companies focus too heavily on scaling paid ads for saas and meta ads for saas, but ignore the gaps in their growth funnel that hurt b2b sales. I break down how to fix positioning, qualification, and messaging so your pipeline converts into real saas growth.The key is aligning your saas marketing strategy with your sales strategy. When your performance marketing brings in the right leads, and your funnel is built to filter and convert them, it becomes much easier to increase close rates consistently.I also share insights influenced by operators like nathan latka, and frameworks I apply through manav singh growable when scaling b2b saas companies using structured performance marketing systems.Inside, I cover:The marketing strategy I use to increase close rates in b2b saasThe sales strategy shift that improves b2b sales performanceHow to align paid ads for saas with your growth funnelUsing meta ads for saas to attract higher-quality prospectsFixing your saas marketing strategy to drive better saas growthHow performance marketing impacts your ability to increase close ratesIf you're serious about improving b2b sales and driving consistent saas growth, this will help you refine your growth funnel, upgrade your marketing strategy, and finally increase close rates in your b2b saas.
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9
How to Get Qualified SaaS Leads with Paid Ads in 2026
Work with Growable: Click here 🔗Manav's LinkedIn: Click here 🔗Manav's Youtube: Click here 🔗Getting qualified leads in b2b saas with paid ads for saas in 2026 comes down to having the right marketing strategy, strong positioning, and a properly built growth funnel.Most founders rely on volume, but that kills b2b sales and makes it harder to increase close rates. I break down how to use meta ads for saas and focused performance marketing to attract decision-makers, not just clicks, and how to align your sales strategy with your acquisition system.A strong saas marketing strategy doesn’t just generate leads, it filters them. When your growth funnel is dialed in, your paid ads for saas bring in prospects who are ready to buy, driving real saas growth.I also share insights influenced by founders like nathan latka, and frameworks I apply at manav singh growable when scaling b2b saas companies through efficient performance marketing.Inside, I cover:The marketing strategy for generating qualified b2b saas leadsHow to run paid ads for saas that improve b2b salesUsing meta ads for saas to attract high-intent buyersAligning your sales strategy to increase close ratesBuilding a growth funnel that drives consistent saas growthHow performance marketing supports scalable saas acquisitionIf you're trying to grow a b2b saas in 2026, this will help you refine your saas marketing strategy, improve your growth funnel, and use paid ads for saas to generate better leads, stronger b2b sales, and long-term saas growth.
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8
I've analyzed 50 SaaS ads - here's what works
Work with Growable: Click here 🔗Manav's LinkedIn: Click here 🔗Manav's Youtube: Click here 🔗After analyzing 50+ saas ads, I break down the exact patterns that drive real b2b sales, improve performance marketing, and help increase close rates across b2b saas campaigns.Most paid ads for saas fail because there’s no clear marketing strategy or alignment with the actual growth funnel. I show what separates high-performing meta ads for saas from the ones that waste budget, and how to build a saas marketing strategy that consistently drives saas growth.This isn’t theory. These insights come from real campaigns, lessons influenced by operators like nathan latka, and frameworks I apply through manav singh growable when scaling b2b saas companies using performance marketing.Inside, I cover:The marketing strategy behind top-performing paid ads for saasWhat makes meta ads for saas convert in b2b saasHow to align your sales strategy with your ad funnelFixing your growth funnel to improve b2b salesThe key levers to increase close rates from your adsHow to structure campaigns for consistent saas growthIf you're running paid ads for saas and want to turn them into a reliable growth channel, this breakdown will help you refine your saas marketing strategy, improve your growth funnel, and drive stronger b2b sales while you increase close rates.
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7
Ultimate Cold Email Masterclass for SaaS
Work with Growable: Click here 🔗Manav's LinkedIn: Click here 🔗Manav's Youtube: Click here 🔗This masterclass is a complete course and detailed guide on how to use cold email to drive consistent pipeline for your b2b saas.I break down the exact email marketing and email strategy I use to build scalable outbound systems that generate qualified b2b sales and help increase close rates without relying entirely on paid ads for saas.Most founders struggle because their marketing strategy and sales strategy aren’t aligned. I show how to connect your growth funnel so your cold email efforts support long-term saas growth, while still working alongside channels like meta ads for saas and broader performance marketing.I also share lessons and frameworks inspired by operators like nathan latka, and how I apply them at manav singh growable to scale saas companies using both outbound and inbound systems.Inside this detailed guide, I cover:How to build a winning cold email system for b2b saasThe email strategy that drives replies and books meetingsHow email marketing fits into your saas marketing strategyAligning outbound with your growth funnel to increase close ratesWhen to combine paid ads for saas and meta ads for saas with cold emailUsing performance marketing to support predictable saas growthThe sales strategy behind converting b2b sales into revenueIf you're serious about scaling your saas, this masterclass gives you a practical course-level breakdown of how to use cold email, email marketing, and outbound within a complete marketing strategy to drive real saas growth.
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6
How I built a $4M ARR B2B SaaS with paid ads
Work with Growable: Click here 🔗Manav's LinkedIn: Click here 🔗Manav's Youtube: Click here 🔗I scaled a b2b saas to $4M ARR using a focused marketing strategy built around paid ads for saas and strong performance marketing fundamentals.Most founders assume paid ads for saas alone will drive growth, but without the right saas marketing strategy and growth funnel, it leads to wasted spend and poor b2b sales outcomes. I break down how I structured campaigns, funnels, and messaging to not only generate leads, but consistently increase close rates.A big part of this was using meta ads for saas to attract the right ICP, then aligning the sales strategy to convert those leads into revenue. When your performance marketing feeds into a well-optimized growth funnel, scaling saas growth becomes predictable.I also share insights influenced by founders like nathan latka, along with frameworks I apply through manav singh growable when building and scaling b2b saas companies.Inside, I cover:The marketing strategy behind scaling to $4M ARR in b2b saasHow to run paid ads for saas that actually drive revenueUsing meta ads for saas to attract high-quality leadsThe sales strategy that improves b2b sales and helps increase close ratesStructuring a growth funnel for consistent saas growthHow performance marketing supports long-term scaling in saasIf you're building a b2b saas and want to scale faster with paid ads for saas, this breakdown will help you refine your marketing strategy, optimize your growth funnel, and drive real saas growth.
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5
Cold Email vs SEO vs Ads: What wins for SaaS?
Work with Growable: Click here 🔗Manav's LinkedIn: Click here 🔗Manav's Youtube: Click here 🔗If you're deciding between cold email, SEO, or paid ads for saas, the real answer comes down to your overall marketing strategy and how well each channel supports your growth funnel.Most b2b saas founders treat these channels as separate, but the companies seeing real saas growth integrate them into one cohesive saas marketing strategy. I break down how cold email drives outbound b2b sales, how SEO compounds over time, and how meta ads for saas can accelerate results when paired with strong performance marketing.The key is not choosing one, but understanding which lever to pull based on your stage, and how each fits into your growth funnel to increase close rates and drive consistent pipeline.I also share insights inspired by operators like nathan latka, and frameworks I apply through manav singh growable when building scalable acquisition systems for b2b saas companies.Inside, I cover:How to build a winning marketing strategy across channelsThe role of cold email in driving b2b salesWhen SEO becomes a growth engine for saas growthHow meta ads for saas fit into your saas marketing strategyScaling with paid ads for saas using performance marketingHow to structure your growth funnel to increase close rates in b2b saasIf you're trying to grow a b2b saas, this will help you understand how to combine channels into a single saas marketing strategy that drives predictable saas growth, stronger b2b sales, and helps you increase close rates.
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4
Can You Really Profit Upfront with Paid SaaS Ads? Here's What I Found
Work with Growable: Click here 🔗Manav's LinkedIn: Click here 🔗Manav's Youtube: Click here 🔗If you want to run paid ads for saas and actually profit upfront, this is the exact marketing strategy I use to make b2b saas campaigns work without burning cash.Most founders approach meta ads for saas the wrong way. They focus on volume instead of building a real b2b saas marketing strategy that qualifies buyers before the sales call. That’s why their performance marketing looks good on the surface but fails to generate real revenue for their saas.I break down how to structure paid ads for saas so your funnel is designed for upfront profitability, not “hopeful” LTV. This approach works specifically for b2b saas, where cash flow and deal quality matter more than vanity metrics.I also share insights inspired by conversations and lessons from operators like nathan latka, and principles I apply through manav singh growable when scaling saas brands using disciplined performance marketing.Inside this video, I cover:How to build a marketing strategy that supports profitable paid ads for saasThe right way to run meta ads for saas without attracting low-quality leadsHow to structure a real b2b saas marketing strategy for upfront ROIWhy most b2b saas founders lose money on adsThe positioning shift that makes saas offers convertHow to align performance marketing with revenue, not just leadsIf you're running b2b saas and want your paid ads for saas to generate profit instead of problems, this breakdown will change how you approach your entire marketing strategy.
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3
How To Charge $5k Upfront For Your SaaS: Step-by-Step Guide
Work with Growable: Click here 🔗Manav's LinkedIn: Click here 🔗Manav's Youtube: Click here 🔗Charging $5k upfront for saas is possible when the offer, positioning, and funnel are built the right way. I walk through the exact marketing strategy I use to structure b2b saas offers that command higher upfront payments while still converting consistently.Most founders rely on free trials or low monthly pricing, which weakens their b2b saas marketing strategy and attracts low-intent buyers. Instead, I explain how to design a growth funnel that supports premium positioning and drives predictable saas growth.I also show how paid ads for saas and meta ads for saas can be used to attract higher-quality buyers who are willing to invest upfront. When performance marketing is aligned with the right growth funnel, b2b saas companies can close larger deals and accelerate saas growth.I share insights influenced by operators like nathan latka, and frameworks I apply through manav singh growable when building scalable acquisition systems for saas founders.Inside this guide, I break down:The marketing strategy behind charging $5k upfront in saasHow to design a growth funnel that supports premium b2b saas pricingWhen to use paid ads for saas to acquire high-intent buyersHow meta ads for saas can drive qualified leads into your funnelThe role of performance marketing in scaling saas growthWhy most b2b saas marketing strategy frameworks fail for premium offersIf you want to build a scalable b2b saas business with stronger cash flow and faster saas growth, this approach to pricing, acquisition, and performance marketing can completely change how your growth funnel works.
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2
The SHOCKING Truth About B2B SaaS Ads That Bring Bad Leads
Work with Growable: Click here 🔗Manav's LinkedIn: Click here 🔗Manav's Youtube: Click here 🔗If your ads are bringing in low-quality leads, I break down exactly why it’s happening and how to fix it using a proven marketing strategy tailored for b2b saas and saas companies.I explain where most founders go wrong with meta ads for saas, how weak positioning ruins your b2b saas marketing strategy, and why your paid ads for saas campaigns attract the wrong buyers. This is especially relevant if you're focused on scaling b2b saas through performance marketing but aren’t seeing real pipeline growth.I also reference insights from operators and founders like nathan latka, and share practical lessons aligned with how I approach growth at manav singh growable. The goal is simple: build a marketing strategy that filters out bad leads before they ever book a call.Inside, I cover:How to structure meta ads for saas to pre-qualify prospectsThe biggest mistake in b2b saas marketing strategy that kills deal qualityHow to align paid ads for saas with your actual ICPWhy most performance marketing efforts fail in saasThe positioning shift that improves results across b2b saas campaignsIf you're serious about fixing your b2b saas acquisition and making your saas growth predictable, this will help you rethink your entire marketing strategy from the ground up.
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1
Increase your Close Rates with this SaaS Marketing Strategy
Work with Growable: Click here 🔗Manav's LinkedIn: Click here 🔗Manav's Youtube: Click here 🔗If you're trying to increase close rates in your b2b saas, this is the exact marketing strategy and sales strategy I used to boost conversions by 25% without increasing lead volume.Most founders focus too much on getting more leads through paid ads for saas and meta ads for saas, but ignore what actually drives b2b sales. The real leverage comes from fixing your growth funnel, tightening your b2b saas marketing strategy, and aligning your messaging with buyer intent.I break down how I improved b2b sales performance by refining qualification, improving positioning, and restructuring the growth funnel to support stronger saas growth. When your performance marketing feeds the right leads into a well-built system, it becomes much easier to increase close rates consistently.I also share insights influenced by founders like nathan latka, along with frameworks I apply at manav singh growable to scale b2b saas companies through better marketing strategy and execution.Inside, I cover:The sales strategy shift that helped increase close rates by 25%How to align paid ads for saas with real b2b sales outcomesFixing your b2b saas marketing strategy to improve conversion qualityUsing meta ads for saas to attract decision-makers, not just leadsHow performance marketing impacts your growth funnelThe key changes that unlock faster saas growth in b2b saasIf you're serious about improving b2b sales and driving real saas growth, this breakdown will help you rethink your marketing strategy, optimize your growth funnel, and consistently increase close rates.
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ABOUT THIS SHOW
Break free from old SaaS and B2B marketing plays your dad would recognise.No background stories, BS or fluff. Tactical advice from our experience of bringing Millions in ARR for our clients.No Gatekeeping, Enough Information given to apply to your SaaS or b2b business today.Apply to work with Growable: https://www.itsgrowable.com/Topics covered by Manav: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound, performance marketing, paid ads.
HOSTED BY
Manav Singh
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