Healthy Hustle Spotlight

In this episode, Crystal Manuel shares how a health crisis on her Montana farm led her to convert to regenerative organic farming, and how those convictions eventually became Gruff Grains. We dig into why most Americans are eating grains in a form their bodies were never meant to digest, what it actually costs to bring a regenerative certified product to market, and the hard lessons of landing on Erewhon shelves before your marketing infrastructure is ready. A candid conversation about people over profit, the gap between early traction and sustainable growth, and what it really takes to build a mission-driven food brand.

Brian Folmer, founder of FirstLook and FirstLook Ventures, shares how his unique investor box model is changing the way Angels and VCs discover and evaluate early-stage consumer brands. He breaks down what he looks for in founders, how to think about valuation strategy at the pre-seed and seed stage, and where he sees the biggest opportunities in consumer products today — from better-for-you brands crossing over to middle America to the untapped potential of AI in CPG.

In this episode, we sit down with Meredith Mills-Merritt, Founder of The Original Southside, to unpack her journey building a premium ready-to-drink cocktail brand. They discuss what it takes to stand out in a legacy alcohol industry, why transparency and ingredient quality matter more than ever, and how marketing in this category is shifting from digital to real-world experiences. Meredith also shares the realities of scaling an RTD brand, navigating regulation, and building as a female founder in a traditionally male-dominated space.

What if the future of food starts beneath our feet? In this episode, host Ariana Korman sits down with Joni Kindwall-Moore, founder and CEO of The Ryzosphere and Snacktivist, to explore the surprising connections between soil health, human health, and the future of CPG food systems. From AI-powered supply chain innovation to community-driven food ecosystems, Joni shares how regenerative agriculture and technology are reshaping the way food is grown, distributed, and consumed. Whether you're a founder, brand, or investor in the food and beverage space, this conversation will change the way you think about what's on the shelf and what's in the ground.

In this episode, we sits down with Mayur Aras, Founder of Lucinda Capital, to discuss how an operator’s background creates a true edge in venture investing — and why backing underrepresented founders is both a strategic opportunity and a necessary shift in CPG. Drawing from his experience inside the industry, Mayur shares how empathy, discipline, and moving beyond traditional pattern recognition shape his investment thesis, why legacy categories are ripe for reinvention, and what he’s building as he backs the next generation of overlooked founders.

Charbel Mawad, founder of Projo, shares how a personal mission to create a better coffee alternative turned into a fast-growing functional beverage brand. We discuss the challenges of formulation, the power of early consumer feedback, the expansion to stick packs to balance product and scalability, and what it takes to build trust in a crowded beverage market. A candid conversation on product iteration, distribution strategy, and defining success as a founder in CPG.

In this episode, we sit down with Max Luthy, founder of Plink!, to unpack his journey from trend forecasting to building a modern hydration brand. Max shares what it takes to turn insights into execution in CPG, including the humbling realities of operations, unlearning assumptions about consumer behavior, and knowing when a trend is ready to become a product.They explore the evolution of hydration as a daily consumer ritual, why utility ultimately drives purchase decisions, and how Plink! has positioned itself as an omni-category product—showing up across hydration, health, and beauty. Max also reflects on balancing sustainability with market needs, testing differentiation early, and the role of community and resources in scaling a CPG brand.Use code HUSTLE20 for 20% off Plink's online store!

From a traditional butcher shop in Switzerland to building one of the most premium bone broth brands in the U.S. — this episode features Thomas Odermatt, founder of Butcher’s Bone Broth. We dive into how old-world craftsmanship became a modern CPG business, why in-house manufacturing is central to quality, and what it means to build a legacy brand instead of chasing quick exits. Thomas shares his approach to retail growth, brand education, and turning bone broth into a daily health ritual, and why “the jiggle” is the ultimate sign of a superior product.

In this episode, we speak with George Ho and Brian McDermott of Frönen about leading through change and building consumer brands with long-term thinking. They discuss stepping into leadership during a transition, earning trust with investors and retail partners, and making disciplined decisions that prioritize consistency, quality, and credibility over short-term wins. The conversation offers a candid look at how thoughtful operations, product standards, and leadership mindset compound over time, and why playing the long game matters in today’s consumer landscape.

This conversation dives into the realities of today’s retail landscape and what emerging brands need to know. We chat with Rachel Krupa, founder of The Goods Mart in NYC and Krupa Consulting, to cover the art of curation, how consumers are actually shopping, the importance of team education, and the power of anecdotal data. You’ll learn what retailers look for, how to prepare your product and pitch, and how to spot trends with staying power.

In this episode, we sit down with brand and marketing expert Ruth Fittock to unpack what truly makes a challenger brand break through. With nearly 20 years of experience in health and wellness, Ruth shares how smart positioning, radical transparency, and clear consumer messaging separate winning brands from the rest. She also dives into her approach to angel investing, the founder qualities she looks for, and how operators can balance data, intuition, and creativity.

In this episode, Sam Moore shares his journey from a high-performing software sales executive to building Hazlo — a functional beverage brand redefining how we drink. We talk about his personal experience with alcohol, the rise of the sober curious movement, and how Hazlo is creating a healthier alternative that doesn’t sacrifice flavor or experience. Sam breaks down his product philosophy, strategic partnerships, and his long-term vision of helping people live happier, healthier lives, without the downsides of booze.

In this episode, we chat with Katie Cella to explore what today’s investors are really looking for — and how founders can better tell their story, demonstrate traction, and build meaningful relationships with capital partners. We also break down how aspiring investors can start angel investing, make confident decisions, and contribute to a more diverse, future-focused investment landscape.

In this episode, Mara Smith, founder of Inspiro Tequila, shares her journey from being a corporate strategist and stay-at-home mom to launching a tequila brand focused on additive-free products. She discusses the challenges and triumphs of being a female entrepreneur in a male-dominated industry, the wide space she identified in targeting female consumers, and her commitment to social impact through her brand. Mara emphasizes the need for strategic growth, innovative marketing, and community collaboration while navigating the complexities of the spirits industry.

In this episode, Sam Abramson — who was serving as CEO of Just Date at the time of recording and has since transitioned out of the role — shares the origin story of the brand, which began with a focus on creating healthier sweeteners from dates. The conversation covers the evolution of their product line, including the introduction of date-sweetened chocolate and foodservice clients, and the importance of consumer behavior in shaping their offerings. Sam emphasizes the significance of taste and health benefits in their products, as well as the challenges and strategies involved in marketing and distribution. The conversation also touches on the company’s lean approach to growth and future goals, including expanding their presence in retail and e-commerce.

In this episode, Rachel Simons, founder of Seed & Mill, shares her journey from being a media lawyer to a food entrepreneur, highlighting the evolution of her brand dedicated to sesame products. She discusses the growing popularity of tahini and halva, the health benefits of sesame, and the company's innovative expansion into ice cream. Rachel also addresses the challenges of brand communication, the importance of community engagement, and the lessons learned from parting with co-founders. Throughout the discussion, she emphasizes resilience, adaptability, and the significance of building relationships in the food industry.

In this episode, Howard Fischer shares his journey from traditional finance to impact investing, highlighting the importance of using capitalism as a tool for social change. He discusses the mission of Gratitude Railroad, the investment strategies employed, and the significance of authenticity in founders. Howard emphasizes the need for professionalism in impact investing and the role of policy in facilitating change. He also explores the intersection of film, literature, and social impact, offering insights into the future of sustainable investing and the importance of investor relationships.

Gloria Chou, an award-winning PR strategist, shares her expertise helping founders gain visibility in top-tier media. She emphasizes the benefits of earned media over paid placements, the distinction between PR and marketing, and the power of storytelling in building credibility. Gloria introduces her CPR method for crafting effective pitches and discusses how founders can track their PR efforts. She advocates for a more inclusive PR landscape and encourages founders to embrace their unique stories to connect with consumers.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode, Greer Tessler, Founding Partner of Simple Food Ventures, shares her journey in Venture Capital, focusing on early-stage investments in the food and beverage sector. She discusses her background, the importance of relationships with founders, and the unique approach her fund takes in evaluating potential investments. Greer highlights her insights on current trends in consumer behavior, the challenges faced in the CPG landscape, and offers valuable advice for entrepreneurs seeking funding. The discussion emphasizes the shift towards healthier food options and the evolving dynamics of the CPG market.

In this episode, Lex Evan, founder and CEO of Lexington Bakes, shares the journey of creating an eco-conscious luxury baked good brand. From self production to a focus on radical ingredient transparency, Lex discusses the challenges and triumphs of building a brand rooted in integrity and innovation. The conversation explores branding lessons from his experience in the beauty industry, the importance of hands-on involvement in branding, and the strategic decisions that have positioned Lexington Bakes for growth in the competitive food landscape.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode, Lauren Chew, founder and CEO of Love + Chew Brands, shares her journey from tech to entrepreneurship, detailing the challenges and triumphs of building a plant-based snack company. She discusses the importance of consumer feedback in product development, strategies for scaling without external funding, and the operational efficiencies that have driven her success. Lauren also emphasizes the significance of maintaining strong relationships with retailers and the need for a diverse sales strategy to engage consumers effectively.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode, Regina Trillo, founder of Nemi Snacks, shares her journey of creating a brand that elevates Mexican culture through authentic and sustainable products and branding. She discusses the challenges of representation in the food industry, the importance of flavor innovation, and the need for ethical sourcing. Regina emphasizes the significance of mentorship and community support in navigating the complexities of building a minority-owned business. The conversation also touches on the importance of creating an equitable ecosystem for emerging brands in the CPG space.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this epsiode, Hudson Davis-Ross, Founder & CEO of Plant People, shares his entrepreneurial journey and his experiences in the CPG industry and wellness-driven brands. He discusses the transition from beverage to supplements, the importance of innovation in crowded markets, and the challenges faced during COVID. Hudson emphasizes the significance of building a strong team culture and offers valuable advice for aspiring entrepreneurs, highlighting the need to get to market quickly and learn from customer feedback.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode, Nicholas Naclerio shares his journey as the founder of Mmmly, a better-for-you cookie brand. He discusses the challenges of identifying market gaps, scaling production, and the importance of grassroots marketing. Nicholas also delves into funding strategies, building an advisory network, and the realities of the acquisition process, emphasizing the lessons learned and his future aspirations in the food industry.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this conversation, Laura Shafferman, founder and CEO of Legally Addictive Foods, shares her journey from creating a cookie recipe in her kitchen to building a successful snack brand. She discusses the challenges of transitioning from homemade products to commercial production, the importance of branding and packaging, the strategies used to navigate pricing and market positioning, and how to make your brand stick out on a shelf. Laura emphasizes the significance of flavor innovation, social media engagement, and building a strong team, while also offering valuable advice for aspiring entrepreneurs in the food industry.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode, Kiki Couchman shares the journey of co-founding Beny Yogurt, a gut-health-first dairy yogurt poised to disrupt a category filled with incumbents. She discusses the challenges and opportunities in the dairy market, the importance of community building for brand success, and the strategies for differentiating their product in a crowded space. Kiki also reflects on her transition from private equity to entrepreneurship, the lessons learned, and her vision for the future of Benny Yogurt.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode, JT Sarafa shares his journey from helping grow his family's popcorn business, Pop Daddy Snacks, to becoming an expert in scaling brands on TikTok Shop. He discusses the unique features of TikTok Shop, how to drive trial and use the algorithm to your benefit, and the halo effect that TikTok success has on retail growth. JT also emphasizes the significance of leveraging TikTok for product innovation and customer feedback, while outlining key trends shaping online sales. He shares actionable steps for launching and growing a brand on TikTok.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode, Matt Weiss, founder of RIND Snacks, shares the journey of creating a sustainable snack brand rooted in his family's history with whole foods. He discusses the importance of upcycling, innovative product development, and the challenges of fundraising while maintaining a mission-driven approach. Matt emphasizes the significance of building credibility with investors, navigating growth expectations, and the strategic decision to vertically integrate manufacturing. He also highlights the role of retail strategy, driving trial and brand loyalty, and the impact of social initiatives on brand equity. Looking ahead, Matt envisions expanding RIND's product offerings while staying true to their sustainability mission.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode, Asel Ashergold shares her journey from private equity to launching Pick Me Up Snacks, a healthy, date-based snack brand. She discusses the origin of her product, the importance of nutrition in product development, and how consumer feedback shaped her business. Asel emphasizes the significance of simplicity and transparency in her product offerings, as well as the challenges and lessons learned as a first-time founder. She also touches on stress management, the importance of asking for help, and her future plans for product innovation and expansion.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode, Sara Cullen, founder of GEM, shares her journey creating a health-focused company that emphasizes a deficiency-first approach to nutrition. She discusses the kaleidoscopic health, which integrates various philosophies and scientific insights into product development. The conversation also covers the challenges and innovations in the supplement industry, the significance of consumer-driven product development, and the strategic goals for GEM's growth. Sara highlights the benefits of a subscription model, the role of HSA/FSA eligibility in expanding market reach, and the importance of building trust through transparency and community engagement. Additionally, she shares insights on fundraising, particularly for female founders, and reflects on her previous venture, Plant Life Ventures, and the lessons learned that continue to shape GEM's mission.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode, Kathrin Henon shares her journey as an entrepreneur and the story behind her brand, Planet Bake. She discusses the challenges of creating a health-focused food product during the pandemic, the importance of innovation in the food industry, and her approach to balancing health and indulgence in her products. Kathrin also delves into the intricacies of pricing, retail partnerships, and the challenges and benefits of bootstrapping. Throughout the conversation, she emphasizes the significance of community engagement and educational content in building trust with consumers.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode, Alli Ball, founder and CEO of Food Biz Wiz, shares her journey going from being a retail buyer to creating a structured program called Retail Ready, aimed at helping emerging food brands succeed in the competitive market. She discusses the importance of understanding the target audience, effective outreach strategies, and the balance between digital and physical retail marketing. Alli emphasizes the need for operational readiness, the role of feedback in product development, and the significance of rebranding. She also highlights key traits of successful founders and offers valuable advice for new entrepreneurs in the food and beverage industry.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode, Diana Levy, Founder and CEO of Undercover Snacks, shares her journey from a hobbyist chocolatier to a successful entrepreneur. She discusses the origins of her brand, the challenges of creating a healthier indulgent snack, and the importance of certifications and inclusivity in her products. Diana also delves into her journey building her own manufacturing facility, retail strategies, and the significance of partnerships, particularly with airlines. Throughout the discussion, she emphasizes the balance between optimism and realism in entrepreneurship, her unique approach to flavor development, and her aspirations for future expansion.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode, Amy Keller, founder of Climate Candy, shares her journey turning her family legacy in the candy industry to becoming a climate activist. She discusses the innovative approach of using imperfect fruits and vegetables to create better for people and better for planet candy options, the unique go-to-market strategy that targets corporate workplaces and travel, and the importance of partnerships in promoting sustainability and a mission driven brand. Amy also delves into her fundraising experience, the significance of community in defining success, and her vision for the future of Climate Candy.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this conversation, Katina Mountanos, Founder and CEO of Kosterina, shares her journey from a corporate career to launching her own wellness brand centered around high-quality extra virgin olive oil. She discusses the origins of Kosterina, the health benefits of the Mediterranean diet, and the importance of community and education in promoting healthier lifestyles and integrating her products into daily life. Katina also highlights the challenges and strategies involved in expanding her product line and building consumer trust across different categories, while emphasizing sustainability and the future of health and wellness in the CPG market.Use code ARIANA15 for 15% off Kosterina on their website!If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this conversation, Nikki Seaman, founder and CEO of Freestyle Snacks, shares her journey of revolutionizing the olive snacking experience. From the inception of her brand during the pandemic to overcoming production challenges and leveraging market research, Nikki discusses the importance of consumer insights in product development. She highlights her marketing strategies, including a viral TikTok campaign, and the significance of building retail partnerships. Nikki also reflects on the challenges of being a solo founder and her goals for the future of Freestyle Snacks.Use code HEALTHYHUSTLE for 15% off Freestyle Snacks on their website!If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠.

In this conversation, we speak withAustin Patry andSophia Karbowski, co-founders ofRealsy, a CPG brand focused on health-conscious snacks. They discuss the origin of Realsy, their experience transitioning from food trucks to a CPG business model, and the importance of strategic decision-making. The duo shares insights on supply chain management, the significance of transparency in ingredients, and their commitment to mentoring aspiring entrepreneurs. They also delve into their retail strategy, partnerships, and future growth plans, emphasizing their vision of becoming a household name synonymous with health and nutrition.If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠Ariana Korman⁠⁠⁠⁠⁠⁠⁠.Use code HEALTHYHUSTLE for 15% off you Realsy online purchase!

In this episode, Ellen Macks, founder and CEO of Ella's Flats, shares her journey of creating a plant-based snack that caters to health-conscious consumers. From her kitchen beginnings to national distribution, Ellen discusses the shift in consumer preferences towards whole foods, the rigorous recipe development process, and the importance of listening to customer feedback. She emphasizes the significance of certifications, allergen-friendly strategies, and understanding the competitive landscape. Ellen also reflects on the operational challenges of growth, and the importance of simplicity in growth strategy. If you're a founder, investor, or industry expert interested in joining us, please contact ⁠⁠⁠⁠⁠⁠⁠Ariana Korman⁠⁠⁠⁠⁠⁠⁠.

In this episode, Madi Lieber, Head of Brand and Strategy at Gorgie, discusses the brand's rapid growth and unique positioning in the energy drink market. She shares insights into Gorgie's origin story, the importance of community engagement, and the brand's innovative marketing strategies. Madi emphasizes the significance of consumer feedback in product development and how Gorgie aims to create a product that resonates with a diverse audience while appealing to demographics that have been historically under-targeted . The conversation also touches on the challenges of entering a male-dominated industry and the brand's approach to building a loyal customer base through unique experiences. If you're a founder, investor, or industry expert interested in joining us, please contact ⁠⁠⁠⁠⁠⁠Ariana Korman⁠⁠⁠⁠⁠⁠.

In this episode, Karen Lauterstein, founder of Sattva Vida, shares her transformative journey creating a successful plant-based snack company after leaving a 20-year corporate career. She discusses the significance of mentors and peer-support in the healthy food and beverage business, and the importance of tenacity in going after opportunities. Karen emphasizes the importance of an open mind, flexibility, and asking the right questions when working with prospective retail partners, and offers valuable advice for aspiring entrepreneurs looking to make a leap into the food space. Get 30% off your entire purchase on sattvavida.com with code HEALTHY30. If you're a founder, investor, or industry expert interested in joining us, please contact ⁠⁠⁠⁠⁠Ariana Korman⁠⁠⁠⁠⁠.

In this episode, Michael Salerno, Managing Principal at Wheelhouse 360, shares his experience in growth-stage venture capital, emphasizing the importance of branding and the evolving landscape of consumer brands. He discusses the challenges faced by founders, the significance of authentic influencer marketing, and the promising future of health and beauty markets. Salerno also provides valuable advice for founders seeking funding, and highlights the need for strong management teams in navigating the current climate.

In this episode, Michael Brandt, co-founder and CEO of Ketone IQ, discusses the evolution of his company, growing a mainstream audience from a niche base, the role of personal professional branding, and strategic partnerships in the competitive energy drink market. He emphasizes building credibility through partnerships, and the benefits and challenges of a single-product brand. He shares insights on leadership and strategic goals for the future. Get 30% off your first subscription order of Ketone IQ using link KETONE.com/HEALTHYHUSTLE If you're a founder, investor, or industry expert interested in joining us, please contact ⁠⁠⁠⁠Ariana Korman⁠⁠⁠⁠.

In this conversation, Jake Kneller, co-founder and CEO of Sweet Nothings, shares insights into the journey of building a healthy snack brand from inception to current success. He discusses the importance of co-founder dynamics, product development goals, and the significance of consumer feedback. Jake also highlights their retail and point-of-sale marketing strategy, targeting diverse demographics, and the benefits and challenges of expanding into product lines with differing manufacturing and merchandising. If you're a founder, investor, or industry expert interested in joining us, please contact ⁠⁠⁠Ariana Korman⁠⁠⁠.

In this episode, Michelle Razavi and Nikki Elliott, co-founders of Elavi, share their journey of creating a health-focused snack brand that prioritizes low-sugar, high-protein products. They discuss go-to-market strategies, the importance of community engagement, and their iterative approach to product development. The duo reflects on their fundraising journey, emphasizing the significance of finding the right investors and maintaining a focus on sustainability and profitability. They highlight the evolving landscape of consumer packaged goods and the role of social media in building brand awareness and connection. If you're a founder, investor, or industry expert interested in joining us, please contact ⁠⁠Ariana Korman⁠⁠.

In this episode, Lauren Picasso, founder and CEO of Cure Hydration, shares the journey of creating a premium electrolyte drink mix that emphasizes clean ingredients and scientific backing. She discusses the impact of COVID-19 on consumer behavior, the unique benefits of FSA eligibility, and the shift from ready-to-drink products to powdered solutions. Lauren also highlights the role of a medical advisory board in establishing credibility, the value of differentiated retail partners, the success of their subscription DTC model, and her experience fundraising.

Kaitlin Mogentale, founder of Trashy (formerly Pulp Pantry), shares her journey as a food waste warrior and entrepreneur. She discusses the origins of her upcycled food brand, the importance of consumer engagement, and the challenges of sustainable branding. Kaitlin reflects on her experience on Shark Tank, the rebranding process from Pulp Pantry to Trashy, and the significance of mentorship in her entrepreneurial journey. She emphasizes the future of upcycled foods and the potential for B2B opportunities as she grows her platform. If you're a founder, investor, or industry expert interested in joining us, please contact ⁠Ariana Korman⁠.

Join us on Healthy Hustle Spotlight, where we elevate the voices of industry leaders, innovative companies, and unique investors in the health and wellness space. Each episode dives deep into the inspiring stories behind the brands shaping the better-for-you consumer packaged goods (CPG) landscape. We unpack the latest trends, share valuable leadership insights, and foster connections across the industry. If you're a founder, investor, or industry expert interested in joining us, please contact Ariana Korman.