PodParley PodParley
Higgle: The B2B Sales Club

Higgle: The B2B Sales Club

Bookmark

Higgle: The B2B Sales Club is a business podcast hosted by Mike Lander. It has 128 episodes, with the latest published April 2026.

This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota.We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes.The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests about their experiences - the good, the bad and the ugly.Please subscribe to get updates when new episodes are released.

business ·en ·128 episodes

#
Title
1

Why AI Makes Reinventing Business from the Inside Out a Must with Nikki Barua, Part 2

2

Why AI Makes Reinventing Business from the Inside Out a Must with Nikki Barua, Part 1

3

What Most Agencies Get Wrong About Referrals vs Real Partnerships with Dave Plunkett

4

What Needs to Change in Aligning Marketing and Sales Teams with Joe Fontana

5

Has AI Email Outreach Already Died? with Stephanie Melodia and Tash Rebuck

6

Designing a Smarter Outbound Strategy with Alice Dawlat

7

The Psychology Behind High-Stakes Decisions: Lessons from the CIA with Mike Mears, Part 2

8

The Psychology Behind High-Stakes Decisions: Lessons from the CIA with Mike Mears, Part 1

9

Why Sales-Ready Leads Are No Longer Enough with Freya Ward

10

How Short Books Build Big Credibility in B2B Sales (and How AI Can Help) with Julie Trelstad

11

Why Lazy Sales No Longer Works and What to Do Instead with Mike Fantis

12

The Eye-Opening Research That Questioned Modern Selling with Philip Squire, Part 2

13

The Eye-Opening Research That Questioned Modern Selling with Philip Squire, Part 1

14

The 6 Mandatory Traits of High-Performing Agencies with Emma Hillary

15

How Intentional Follow-Up Drives High-Value Deals with Evelyn Oluwole

16

Why You Need Awareness, Attention, and Action to Power Up Your Pitches with Kevin Kelly

17

Master Persuasive Sales Presentations Through Authenticity and Active Listening with Tom Martin

18

Rethinking Procurement's Impact on Agency Success with Michelle Cleary

19

Succeeding in an AI World: Vital Training, Bias Awareness, and More with Waseem Ali, Part 2

20

Succeeding in an AI World: Vital Training, Bias Awareness, and More with Waseem Ali, Part 1

21

Transformational Growth in the Age of AI Through Emotional Intelligence with Oya Mustafa

22

The Secret Ingredients of Successful Brand Clarity with Ulli Appelbaum

23

Transforming Conflict and Harnessing Curiosity for Better Deals with Andres Lares

24

The Blueprint for Effective Business Development with Anna Stone

25

The Power of Patience and Personalization with Brooke Pinkney

26

Harnessing Vulnerability and Rapport to Boost Sales Credibility with David Meade

27

Mastering AI for Business Growth: Strategy, Compliance, and Innovation with Sumeet Vermani

28

Mastering USA Market Entry Through Strategic Vision and Leadership with Jennifer Quigley-Jones

29

Strategic Partnerships and Success in the Third Sector with Jenny Kitchen

30

Thriving in the B2B World Through Powerful Referral Expertise with Tom Poynter

31

Charting a Purposeful Path in Business Development with Becky Hipkiss

32

Elevate Your Negotiation Game Using These 6 Principles with Saad a Saad

33

What Clients Actually Want: Shocking Insights From the Agency-Client Benchmark Report 2025 with Remeny Armitage

34

Unlocking Growth Through Innovative Business Models with Caroline Johnson

35

The Secrets of Success in Niche Marketing Revealed with Rob Dando

36

How an Influencer Marketing Agency Can Guarantee Results with Jennifer Quigley-Jones, Part 1

37

How Salesforge used AI to Grow to $3 Million ARR in Under a Year with Frank Sondors

38

Secrets of Successful Upselling and Strong Client Relationships with Jon Peppiatt, Part 2

39

The 5 Steps to Immediately Increase Your Win Rates with Harry Kendlbacher

40

Harnessing the Extreme Power of B2B Event Management with Jade Howgrave-Graham and Lucy Francis

41

Unlocking the Mysteries of Public Sector Procurement with Dan Cook

42

Mastering Supplier Relations Through Strategic Dialogue with Kelly Barner

43

Typical Agency Dysfunctions and How to Avoid Them with Leah Power

44

Secrets of Successful Upselling and Strong Client Relationships with Jon Peppiatt, Part 1

45

Humanize Your Sales Approach Using The Wes Method with Wes Schaeffer

46

Mastering Negotiation Through Compassionate Curiosity with Kwame Christian

47

Avoiding Complacency Through Agency and Consultancy Dynamics with Dino Myers-Lamptey

48

Why Independent Agencies Are Making Waves in the Advertising World with Nigel Roberts

49

Mastering Connections from LinkedIn to Real Life with Steve Fair and Matt Broughton

50

Aligning Teams for Long-Term B2B Sales Excellence with Adam Miller

URL copied to clipboard!