How Scratch-Off Printing Amplifies Print Promotions

The most important factor in the success of any promotional campaign is this: How hard is it to ignore? That’s where custom scratch-off tickets and other forms of scratch-off printing have a key advantage. They demand interaction. They’re almost impossible to ignore.From the irresistible promise of a hidden reward to the multisensory interaction of scratching off the coating, hoping for a bit of luck, well-designed scratch-off promotions can deliver unmatched marketing ROI.When you use scratch-off printing to create an added layer of multisensory appeal in combination with special effects like scent, glitter, or texture, you create more than a promotion—you create an impossible-to-ignore multisensory experience.Transform a Slow Season with the Draw of a Scratch-Off Discount or PrizeA popular and highly effective use of scratch-off promotions is to reward customers for patronizing restaurants, bars, and other recreational businesses during the off-season or slow periods. For businesses with seasonal fluctuations tied to weather or sporting events, clever scratch-off promotions can fill seats during the dry spells.Savvy bar and restaurant marketers close the off-season gaps with scratch-off cards and tickets handed out when tables are full, but redeemable for prizes, merchandise and discounted food and drinks when presented later.Happy Patrons and Incredible ROI In one example, a seaside tourist restaurant used a scratch-off promotion to bring customers in after the tourists had gone home. The results, as the business owner noted, were “incredible” with an ROI of nearly 2000%.Scratch-off campaigns can be effective for a wide array of business models beyond those serving oceanfront cocktails and seafood.From bowling alleys to driving ranges to casinos, businesses can use scratch-off promotions to add another level of play or competition to the fun, reward customer loyalty, drive traffic to a new location, or almost anything else you wish to promote. Scratch-off printing can also be used to create posters, maps, calendars, and other innovative print promotions and products. Scratch-Off Advertising Campaigns from ScratchSuccessful scratch-off promotions are easy if you find an experienced provider who can translate your goals and vision into a campaign your prospects will love.Scratch-off promotions can be used in a wide variety of ways:· Promote a business launch: Reveal exclusive offers, like a free item or service, to draw traffic to a grand opening.· Promote a new location or product: Use a scratch-off to reveal the location of a new restaurant, store, or office location, or to promote a new product. Incorporate a signature scent for added sensory appeal. · Build your brand: Create branded posters that let customers document their experiences: beer or wine tasting scratch-off posters that promote a bar or a beverage brand; state park scratch-off posters that promote an outdoor products brand.· Offer discounts and free merchandise: Customers who visit a specific location can scratch off a range of potential discounts, including half-off, free food, merchandise, or a sweepstakes entry.· Start a loyalty program: Introduce a loyalty scratch-off card that customers can scratch for rewards after multiple visits.· Promote limited-time offers: Use scratch-offs to create a sense of urgency by revealing limited-time deals or seasonal promotions.· Show your customers you appreciate them: Reward loyal customers with a scratch-off card that offers an exclusive deal or experience.Get More out of Your Next Print PromotionIf you have not yet experienced the ROI of incorporating multisensory special effects into your print marketing, don’t wait. Find an experienced provider and leverage high-quality multisensory special effects to drive marketing ROI and achieve an effective slow-season turnaround.