How To Be A Handmade Boss

Want to start an Etsy shop without spending a fortune? In this episode, I’m breaking down how to start your Etsy shop on a budget without wasting money on the wrong things 💸✨We’re covering what beginner Etsy sellers should actually spend on first, what to skip for now, how to make your shop feel trustworthy on a tight budget, and how to avoid the classic mistake of throwing money at fluff before you’ve proven the product.Inside this episode:🛍️ what to prioritise when your startup budget is small📸 how to improve your listing photos without expensive gear📦 budget-friendly packaging that still feels professional🔎 what your Etsy stats are really telling you🚫 what not to waste money on when you’re just starting🧠 how to stay focused so your budget doesn’t vanish into chaosThis is especially for beginner handmade sellers on Etsy, but it’ll help if you sell handmade products on any platform.I also mention my freebie, Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It, which will help you figure out what might be putting buyers off and what to fix first.🔗 https://www.handmadebosses.com/whynosales Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

🙊 If your Etsy shop feels weirdly quiet, this episode is for you.👻 We’re digging into the real reasons your shop can feel like a ghost town, even when you’re trying hard, tweaking things constantly, and doing “all the right stuff.” We cover the difference between a traffic problem and a conversion problem, how robotic SEO can quietly kill clicks, why cluttered product photos put buyers off, and what a confusing storefront does to trust.Inside this episode, you’ll learn:💡 how to tell whether your Etsy problem is visibility or conversion💡 why keyword-stuffed titles can make buyers scroll straight past💡 what your first listing photo actually needs to do💡 how muddled branding creates hesitation💡 what buyers are thinking when they land on your product pages💡 what to check in your Etsy stats before you start changing everything💡 how to make your shop feel clearer, stronger, and easier to buy fromThis is a proper Etsy shop audit-style episode for beginner handmade sellers who want more than generic advice.🛍️ If your listings are getting views but not sales, grab the freebie Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It. It’ll help you spot what’s putting buyers off and what to fix first without the overwhelm.🔗 https://www.handmadebosses.com/whynosalesThe bigger Handmade Bosses growth system behind this kind of diagnosis is rooted in getting clear on what’s keeping sellers stuck and building a business with clarity, confidence, and direction, rather than chasing random tactics.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Feeling overwhelmed by Etsy? 😵‍💫 Not sure what to do first in your handmade shop, or constantly bouncing between 47 half-finished tasks? This episode is your reset.In this beginner-friendly Etsy episode, I’m walking you through a simple one Etsy task a day plan to help you grow your shop without the chaos. We’re covering what actually counts as a needle-moving Etsy task, what’s just busywork, and how to build a weekly rhythm that helps you improve traffic, trust, and conversion one small step at a time.If you’ve been avoiding your shop because everything feels too much, this will help you figure out what to focus on first, what to stop wasting time on, and how to keep momentum going even if you’ve only got 10 minutes.Inside this episode:🧡 how to decide what Etsy task matters most today🧡 the difference between real progress and busywork🧡 a simple weekly Etsy routine for beginners🧡 daily tasks for traffic, listing quality, trust, content, and review🧡 what to check in Etsy stats so you know what to fix next🧡 how to keep growing your handmade business without overwhelmThis is mainly for new Etsy sellers, but the advice will help on any platform where you’re selling handmade products. 🛍️✅ And if you want help figuring out why your listings aren’t converting yet, grab the freebie: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It. It’ll help you spot what buyers are hesitating over and what to fix first.🔗 https://www.handmadebosses.com/whynosalesInsta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Pricing handmade products on Etsy can feel weirdly stressful, especially when you’re scared of charging too much, undercharging yourself, or getting it completely wrong.In this episode, I’m walking you through a simple beginner-friendly way to price handmade products for Etsy without using spreadsheets or overcomplicating it.We cover:💸 the bare minimum numbers you actually need💸 how to include your time in your prices💸 why so many handmade sellers undercharge💸 how buyer psychology affects what feels “worth it”💸 when pricing is the real issue, and when it’s actually a listing or conversion problem💸 what to check in your Etsy shop before lowering your pricesThis is mainly for beginner Etsy sellers, but the pricing advice applies on any platform if you sell handmade products.If you’ve been guessing your prices, copying competitors, or changing numbers every time you wobble, this will help you build a much more solid pricing method.And if you want help figuring out whether the issue is your price or your listing, grab my freebie: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It. https://www.handmadebosses.com/whynosales It’ll help you spot what’s actually stopping buyers from converting so you can fix the right thing first.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Do you need a niche to start on Etsy?Yes… but not in the rigid, overcomplicated way the internet makes it sound.In this episode, I’m breaking down how beginner Etsy sellers can choose a niche without boxing themselves in too early. We’re talking about the difference between having a clear starting direction and being all over the shop, how to test product ideas properly, and how to use Etsy data like views, favourites, and search terms to refine your niche over time.Inside this episode, you’ll learn:👉 how to choose an Etsy niche when you’re just starting👉 why “perfect niche” advice causes paralysis👉 the difference between intentional testing and random product chaos👉 how buyers actually experience your shop when they land cold👉 what your first listings can tell you about what’s working👉 how to refine your Etsy niche based on clicks, favourites, and sales👉 how this advice applies on Etsy and other handmade selling platforms tooThis is for handmade sellers who feel stuck because they think they need their whole brand figured out before they can start. You don’t. You need a smart starting lane, real buyer feedback, and a way to build from evidence instead of guesswork.And if your listings are getting views but not turning into sales, grab my freebie:Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It ... https://www.handmadebosses.com/whynosales It’ll help you spot what buyers might be hesitating over, so you can fix the bits that are quietly hurting your sales.This episode also lines up with the early-stage focus on narrowing your niche, choosing a direction, and learning from real market feedback instead of waiting for perfect clarity Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

If your Etsy listing sounds awkward, stiff, or like you panicked and copied bits from 12 other shops… this one’s for you.Because here’s the thing: your traffic probably isn’t the problem. Your listing just isn’t doing its job yet.In this episode, I’m showing new Etsy sellers how to write Etsy listings like a real human (without ditching SEO), so buyers actually understand what you’re selling and feel confident enough to click Add to basket.We cover:✅T he simple Etsy listing structure that works for any handmade product✅ How to write Etsy titles that sound normal but still include keywords✅ The first 3 lines of your Etsy description that matter most (because people SCAN)✅ What to write when you don’t know what buyers care about yet✅ How to use bullet points + FAQs to reduce “Should I buy this?” hesitation✅ Why keyword stuffing makes your listings worse (and what to do instead)Examples included for:✅ handmade candles✅ handmade jewellery✅ crochet + knitted items🧠 Plus: I teach the Buyer Brain Map (what people are actually looking for when they read a listing) and the Listing Anatomy you can copy/paste into every product description.👍 If this helped, subscribe for more Etsy selling tips for handmade businesses.🎧 And if you want to listen instead, search The Handmade Bosses Podcast.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

If you’re new to Etsy and everything feels messy, overwhelming, or like you’re doing loads but getting nowhere… this video is your reset.In this episode, I walk you through a simple, calm weekly plan for Etsy beginners and early-stage sellers who feel stuck, scattered, or unsure what to focus on next.We cover:– What to actually work on this week (not everything)– The one thing to stop doing if you want momentum– How to build progress without burnout– Why doing less in the right order leads to more salesThis is for you if:– You’re brand new to Etsy– You’ve made a few sales but it feels chaotic– You’re busy all the time but not confident it’s working– You keep tweaking everything and hoping something clicksNo hype.No massive to-do list.Just a clear next step so you can move forward without frying your brain.☕ If this helped, subscribe for weekly Etsy and handmade business advice that actually makes sense.🔗 Fast-Action Sales Fixes (No Overwhelm).https://www.handmadebosses.com/offers/XfEMFfGM/checkout  Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Etsy SEO feels confusing on purpose.And if you’re brand new (or stuck with low sales), most of what you’ve been told is just adding panic, not progress.In this episode, I break down Etsy SEO for beginners in plain English.No algorithm fear.No trending keywords.No constant listing refreshing.We cover:✨ How Etsy search actually works (without the jargon)✨ What keywords are… and what they’re not✨ Where keywords matter, and where they really don’t✨ Why refreshing listings doesn’t magically fix low sales✨ What to focus on instead if you want steady progressThis is calm, grounded SEO that helps you understand what Etsy needs and what buyers need – especially if you’re early-stage and trying to make your first proper sales.If this helped, subscribe for more beginner-friendly Etsy and handmade business advice, and go listen to the episode on why favourites don’t automatically turn into sales next.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Struggling to make sense of your Etsy listings?In this episode, Steph breaks down what actually matters when creating Etsy listings that convert - without SEO overwhelm or overthinking.You’ll learn:• What makes someone click a listing• Photos vs titles vs descriptions (in the right order)• A simple listing structure you can follow• What NOT to obsess over yetPerfect for early-stage Etsy sellers who want clarity, not chaos.Subscribe for practical Etsy and handmade business advice that actually works.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

If you’re stuck setting up your Etsy shop and haven’t made your first sale yet, this video is for you.In this episode, Steph breaks down the bare minimum you actually need to open an Etsy shop properly, without overthinking, over-preparing, or faffing with things that don’t matter yet.This is for complete beginners who feel “busy” but not progressing and want clear permission to stop tweaking and start selling.You’ll learn:👉 What you must set up before opening your Etsy shop (and what can wait)👉 How to avoid setup limbo and perfection paralysis👉 What a “good enough” Etsy listing actually looks like👉 The most common beginner mistakes that waste weeks👉 How to know when your shop is ready to go liveNo branding chat.No social media talk.Just practical, Etsy-only advice for getting your first product listed and published.🎁 New to selling handmade?Check out the Handmade Business Starter Pack. It’s a bite-sized, confidence-boosting toolkit designed to help complete beginners take real action and start selling without overwhelm. https://www.handmadebosses.com/offers/oiZH6fmv If this helped, make sure you’re subscribed and leave a quick review or comment. It helps more handmade sellers find this without more noise online.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Just opened an Etsy shop and already feel overwhelmed?This video is your calm reset.I’m breaking down what Etsy actually expects from brand new sellers, what you can completely stop worrying about for now, and why feeling lost at the start doesn’t mean you’re doing it wrong.If you’re new to Etsy and want to start without panic, guesswork, or burning out before your first proper sale, watch this before you do anything else.✨ Want a calm checklist instead of guessing?The Handmade Business Starter Pack is linked below. It’s designed for complete beginners and will save you weeks of faff.Subscribe for honest, no-fluff Etsy and handmade business advice. https://www.handmadebosses.com/offers/oiZH6fmvSteph's book - https://amzn.eu/d/00BsvuSY Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Canva can make you money.But if you’re treating it like a shortcut to passive income, you’ll just end up with a very tidy Canva folder and… no sales.In this video, I’m breaking down 5 real ways to make money with Canva in 2026.No hype. No “sell one template and retire”. Just honest, workable routes that actually make sense, especially if you sell on Etsy.You’ll learn:👉  The 5 Canva money routes that actually work👉  Exactly what to create for each one (not vague ideas)👉  How to price Canva products so they sell and make sense👉  How to list them on Etsy without making it a whole personality👉  The biggest Canva mistake that makes buyers bounce (yes, it’s common)This is for you if:👉 You’ve tried printables or templates and nothing happened👉 You keep tweaking designs instead of getting paid👉 You want Canva to support a real business, not become another time sink👉  I’ve seen thousands of handmade sellers try Canva, digital products, and “quick wins”.The ones who make money design for buyers, not vibes.🎯 Already selling on Etsy but struggling to convert views into sales?The Product Listing Makeover Kit shows you exactly how to fix your listings so Etsy actually rewards them:👉 https://www.handmadebosses.com/offers/5dvmAqnD👍 Like, subscribe, or leave a podcast review so more sellers can find this without falling into the passive income trap.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

If you’re stuck around £100–£2k a month on Etsy and your current plan is“maybe I just need more products”…we need to talk.In this episode, I’m breaking down my 2026 Etsy profit playbook and how six-figure Etsy shops are actually built - quietly, calmly, and without burning yourself into the ground.This isn’t hustle advice.It’s structure, clarity, and knowing what actually moves the needle.We’ll cover:👉Why more products usually stall growth (not scale it)👉The difference between niche depth and niche hopping👉How six-figure shops design product ranges for repeat buyers👉Why “Reels and pray” is not a business model👉Pricing in a way that supports a real human life👉The systems that replace panic posting and guessingIf your shop feels busy but not profitable, this episode is probably going to feel a bit personal - in a helpful way.I’m Steph. I’ve been selling and coaching handmade businesses since 2016, and I’ve seen exactly where sellers get stuck… and what actually helps them break through.🔗 Want structure instead of more motivation?The Scalable Sales Engine System shows you how to build a calm, repeatable sales system without adding more chaos:👉 https://www.handmadebosses.com/offers/GMuTvykb/checkout👍 If this landed, like, subscribe, or leave a podcast review so more Etsy sellers can find this without screaming into Instagram.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Getting Etsy views but no sales can feel maddening.Because if people are clicking… why aren’t they buying?In this podcast, I’m breaking down why Etsy listings get views but don’t convert, and exactly how to fix it without:- more traffic- more posting- or weeks of faffing with SEOIf your shop feels busy but not profitable, this is almost always a listing problem, not an algorithm problem.We’ll cover:- Why clicks ≠ sales (and what buyers actually need to feel safe buying)- The photo mistakes that quietly kill conversions- How to write descriptions that reduce doubt instead of waffling- What your pricing is really saying to buyers- The boring-but-profitable fixes that turn views into ordersThis is about conversion, not hustle.Clarity, not more noise.I’m Steph. I’ve been selling on Etsy since 2016 and coaching handmade business owners for years, and this is one of the biggest patterns I see again and again.🎯 Want a step-by-step checklist to fix your listings properly?The Product Listing Makeover Kit walks you through exactly what to change (and what to leave alone):👉 https://www.handmadebosses.com/offers/5dvmAqnD 👍 Like, subscribe, and listen to the next episode on what to fix when people favourite your listings but still don’t buy.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Ever look at another Etsy shop and think“How are they doing that… when I’m working just as hard?”Same platform.Same niche.Same handmade chaos.Yet some Etsy sellers quietly scale while others feel permanently behind.In this video, I’m breaking down how the top 0.1% of Etsy sellers actually got there and why you might feel like you’re falling behind, even though you’re doing all the things.Spoiler:It’s not luck.It’s not talent.And it’s not the Etsy algorithm hating you personally.We’ll talk about:The habits top Etsy sellers repeat (that no one puts in Reels)Why “overnight success” is a myth that keeps sellers stuckThe difference between running a shop and running a businessWhy pricing, listings, and systems matter more than motivationHow to stop guessing and start making calm, confident decisionsIf your Etsy shop feels busy but not productive, this video will probably hit a nerve.I’m Steph. I’ve been running my own handmade business since 2016 and have coached thousands of Etsy sellers. I’ve seen what actually moves the needle and what just creates noise.🎯 Want help fixing listings without rewriting everything at midnight?The Product Listing Makeover Kit shows you exactly what to tweak (and what to leave alone):👉 Click here 👍 If this helped, like, subscribe, and check the next video on what to fix first when Etsy sales stall.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Want to start selling on Etsy but feel completely overwhelmed by SEO, fees, rules, and everyone shouting different advice at you?In this video, I’m walking you through how to start selling on Etsy in 5 simple steps, without melting your brain, overthinking your shop, or feeling like you need a business degree to get started.This is a calm, beginner-friendly Etsy setup guide for 2026 and beyond, especially if you’re:Brand new to EtsyStuck in research mode and not actually opening your shopConfused about what you’re allowed to sellWorried about SEO, pricing, or “doing it wrong”We’ll cover:What you can (and can’t) sell on EtsyHow to set up the business basics without a massive faffOpening your Etsy shop without obsessing over perfectionCreating products that actually have a chance of sellingWriting listings and starting marketing so people can find youBy the end, you’ll know exactly what to do next, instead of spinning in circles on Pinterest and Facebook groups.I’m Steph. I’ve been a full-time handmade business owner since 2016, and I now coach makers through Etsy, marketing, and turning side hustles into proper income.☕ Grab a cuppa, hit play, and let’s get your Etsy shop open.🔗 Need help keeping up with social media once your shop is live?My Social Media Sidekick membership gives you plug-and-post captions, Canva templates, hooks, hashtags, and a full content calendar built for handmade sellers:👉 Join the SMS today 👍 Like, subscribe, and check the next podcast once your shop is open and ready to grow.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

You keep hearing people talk about Etsy trends for 2026…but what does that actually mean for your Etsy shop, your products, and your income?In this video, I’m breaking down the handmade economy in 2026 and the trends that actually matter for handmade sellers. Not vague predictions. Not Pinterest aesthetics. Real shifts in buyer behaviour and how to turn them into products, listings, and content that sell.We’ll cover:What the handmade economy really looks like heading into 2026The biggest consumer behaviour shifts affecting Etsy sellersTrend buckets you can plug your existing products into (without starting from scratch)How trends show up on Etsy search, Pinterest, Instagram, and TikTokHow to research Etsy trends yourself so you’re not guessingA simple, calm action plan to get your shop 2026-ready without overwhelmThis is about positioning, not panic.Trends are seasoning, not a personality transplant.If you want your Etsy shop to feel relevant, useful, and desirable in 2026 (without burning yourself out), this one’s for you.🔗 Need help turning trends into consistent content?The Social Media Sidekick gives you plug-and-post captions, Canva templates, hooks, hashtags, and a full content calendar designed for handmade businesses:👉 https://www.handmadebosses.com/sms👍 If this helped, hit like, subscribe, and check out the next video to future-proof your Etsy shop even further.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

You keep hearing rumours about Etsy updates, fee changes, algorithm tweaks and “big changes coming in 2026”… and it’s enough to make any seller panic.In this episode, I’m breaking down how to future-proof your Etsy shop without trying to predict every update or burning yourself out in the process.We’ll talk honestly about why Etsy is always changing, what you can and can’t control, and how to build a business that doesn’t fall apart every time Etsy moves a button.You’ll learn:• Why waiting for Etsy to “settle down” is a trap• What future-proofing actually means (and what it doesn’t)• How to stop relying on Etsy search as your only traffic source• Simple ways to start owning your audience with email• Product and SEO strategies that survive algorithm changes• How to build a money safety net so slow months don’t derail youHelpful resources mentioned in this episode:👉 The Makers List Kickstart KitLearn how to build an email list that you actually own (without tech stress):https://www.handmadebosses.com/offers/KM79eUH7/checkout👉 Social Media Sidekick (SMS)Done-for-you monthly content so you can show up consistently without overthinking:https://www.handmadebosses.com/smsThis episode is for handmade sellers who want to move into 2026 feeling calmer, more prepared, and more in control of their business.🎧 Plus, I’ll give you simple, practical homework you can actually do this week.If Etsy changes make you nervous, this one will steady your head.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

January hit… and your Etsy sales fell off a cliff?Before you spiral, open Indeed, or convince yourself your shop is doomed, take a breath. This episode is here to talk you down and give you a clear, calm plan for navigating the post-Christmas slump without burning everything to the ground.In this episode, Steph walks you through why January sales drops are completely normal for handmade businesses, how to read your December Etsy stats properly, and the small, practical tweaks that actually make a difference when things go quiet.You’ll learn how to:        •        Understand what’s really happening after Christmas (and why it’s not a failure)        •        Use your December data to make smarter decisions instead of emotional ones        •        Refresh best-selling products for the new year without creating new work        •        Set up simple January offers that don’t add to overwhelm        •        Choose one off-Etsy marketing channel to steady your sales        •        Build a realistic, calm January plan you can actually stick toThis isn’t about hustling harder or reinventing your entire business.It’s about knowing which levers to pull when sales slow down… and pulling them with confidence.✨ Helpful links mentioned in this episode:📧 Build your email list properly (even if you’re starting from scratch):The Makers List Kickstart Kit👉 https://www.handmadebosses.com/offers/KM79eUH7/checkout📦 Increase your order value without making new products:Bundle It & Boost It Toolkit👉 https://www.handmadebosses.com/offers/gCmz6VtE/checkout📱 Struggling to stay consistent on social media?Social Media Sidekick (SMS)👉 www.handmadebosses.com/smsIf this episode helped you feel calmer and clearer, make sure you’re subscribed so you don’t miss future episodes.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Holiday Replay: Our 2nd Most-Popular Episode of 2025 🤶🎅 We’re rerunning the Start-Your-Shop Checklist because it helped a ton of makers stop faffing and finally launch. No waffle. No scare tactics. Just the order of steps that actually works.What you’ll learn:A simple setup that makes you want to sit down and createTarget market + niche, done without a headacheA USP that isn’t “I make it with love”Naming your shop (short, memorable, available everywhere)Legal bits + money basics without the panicYour first 10 products, priced so you actually make profitTest → tweak → photos (and a quick 15s video)Packaging that looks polished, not priceyShipping you can rely onA one-platform “home hub” so you’re not shouting into the voidA tidy launch plan with drafts ready to goPop in your earbuds, grab a cuppa, and let’s get you open without the overwhelm.Follow for more real-talk help for handmade sellers.- Steph 🎄 xoxoInsta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Holiday Replay: Best of 2025 ☃️We’re re-running our most-downloaded episode of the year - the no-fluff beginner’s guide to the Etsy algorithm. No scare tactics. No clickbait. Just how it actually works and what to do next.In this episode, you’ll learn:        •        The two-step search process: query matching → ranking (and why “Page 1” isn’t universal anymore)        •        The 7 signals Etsy uses: relevance, listing quality score, recency, customer & marketplace experience, postage price, translations, shopper habits        •        Why changes take 60–90 days to settle (so stop tweaking every week)        •        How reviews + conversion rate nudge you higher        •        A simple postage strategy (when to roll shipping into your price)        •        Why exact-phrase keywords beat jumbled ones and quick tools to research them        •        The manual-renew trick so you actually revisit and improve listingsPerfect if you’re tired of feeling at the mercy of “the algorithm” and want clear actions that move the needle.Come say hi on Instagram @handmadebosses and hit follow so you don’t miss the next replay drop.Steph 🎄Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Right. Meet Gemma from Wild & Gem – archaeologist-turned-jeweller capturing real bits of the outdoors and turning them into wearable moments. 🌿✨In this chat we get practical, not precious:        •        📸 iPhone photos that actually sell – no fancy kit, just light and intention        •        🎯 Your niche is your flag – plant it, own it, stick to it        •        💬 Shout your standout on every listing and post        •        🧭 Use envy like a compass to find what you really want        •        🐢 The tortoise strategy – small, steady moves that stack        •        🛍️ From first markets to gallery stock – visibility without the ick        •        🤝 Why community turns lonely building into confident actionIf you’ve been hiding behind your products, second-guessing your prices, or waiting for “perfect” photos, this episode is your nudge. Listen in, take one idea, implement it today, and let it snowball. ☕️🚀✨ Psst… posting still feels heavy?Grab Social Media Sidekick (SMS) for plug-and-play captions, weekly prompts, and a simple plan so you can post in 20 minutes and get back to making. Join here: https://www.handmadebosses.com/sms This is the same membership Gem uses to help her with her socials.🛍️ Find Gemma: Etsy – Wild and Gem | Instagram – @wildandgemInsta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

If you’re spinning plates, drowning in orders, and trying to post on Instagram while reheating your tea for the fourth time - this episode’s for you.Steph shares her real-life four-step system to stay consistent on social media even when life feels chaotic. No 5am alarms. No “just push through” advice. Just a simple rhythm that actually works - especially if your energy and focus fluctuate (hello, ADHD friends 👋).You’ll learn:💡 The 4P framework: Plan, Prepare, Post, Protect🧠 How to create content around your energy, not the clock📅 The five-minute monthly map that stops decision fatigue🛑 Why “motivation” is a myth and structure is your secret weapon💬 And how to use “going wide vs going deep” to balance growth and sales postsThis is your permission slip to make social media easier, not heavier.Ready to skip the overwhelm?👉 Join the Social Media Sidekick (SMS) and get your captions, Canva templates, and strategy done for you each month: https://www.handmadebosses.com/sms🔗 #90 - How To Stop Spending 2 Hours On a Post That Gets 12 Views - https://www.buzzsprout.com/2354025/episodes/18145588🔗 #91 - How To Fix Your “No One Sees My Posts” Problem (Without Spending a Penny) https://www.buzzsprout.com/2354025/episodes/18145618Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

If you’ve ever hit “post” on Instagram and heard crickets… this one’s for you.In this episode, Steph breaks down a simple 15-minute visibility routine that’ll wake your account back up and get your posts seen again – without spending a penny on ads. You’ll learn exactly what to do before, during, and after you post so the algorithm knows you’re alive and active, not just shouting into the void.No hacks, no fluff – just a proven rhythm that warms up your audience, boosts your reach, and brings your posts back to life (fast).🎯 You’ll learn:        •        Why your account isn’t “shadowbanned” – it’s just gone quiet        •        The 3-step 15-minute visibility routine        •        How to post smart, not hard        •        What to do after you hit publish to double your reach💡 Ready to take the guesswork out of social media?👉 Join the Social Media Sidekick (SMS) for plug-and-post captions, Canva templates, and done-for-you content each month: https://www.handmadebosses.com/sms🔗 #90 - How To Stop Spending 2 Hours On a Post That Gets 12 Views https://www.buzzsprout.com/2354025/episodes/18145588Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

If you’ve ever found yourself spending hours in Canva, tweaking fonts and colours, only to post something that gets… crickets - this episode is for you.I’m walking you through a simple, six-step workflow to create scroll-stopping social posts in 20 minutes or less - that actually lead to sales. You’ll learn how to:✨ Pin down the exact buyer moment your post needs to speak to✨ Choose the right angle (pain, feeling, or transformation)✨ Write a hook that stops the scroll in 3 seconds flat✨ Use the REI method to write your captions faster✨ Add share/save triggers that double your reach✨ Create visuals that attract buyers - without fancy gearIf your content feels like a full-time job with part-time results, this workflow will change everything.💡 Want all your hooks, captions, Canva templates, and shot lists done for you every month?Join the Social Media Sidekick (SMS) – it’s your shortcut to consistent, strategic content that sells: 👉 https://www.handmadebosses.com/smsInsta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Are you secretly undercharging for your handmade products or terrified to raise your prices in case sales dry up?In this episode, Steph gets real about why so many makers struggle to charge what they’re worth.You’ll learn how self-esteem and pricing are deeply connected, why handmade buyers want to pay more, and how undercharging keeps you stuck in burnout mode.Steph shares real coaching insights, simple mindset shifts, and practical next steps to help you price with confidence (and stop apologising for your worth).If you’ve ever thought, “I can’t charge that much,” this episode will help you see your products, and yourself, in a completely new light.✨ Tune in, take notes, and get ready to charge your worth without the guilt.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

What if by Sunday night you could have 100 new subscribers on your list - real people who love your products and want to hear from you? In this episode, Steph walks you through her simple, no-tech, no-stress method to build your email list this weekend.Forget funnels, websites, or overthinking every detail. You’ll learn:✨ How to pick a freebie that your ideal customer actually wants✨ The quickest way to create a landing page (even without a website)✨ Where to share it so people actually sign up✨ Why messy action beats perfect plans every timeIf you’ve been stuck thinking “I’ll do it when I have time,” this episode will give you the nudge (and the plan) to finally start.🎁 Want the step-by-step templates and walkthroughs mentioned in this episode?Grab The Maker’s List-Building Kickstart Kit and get your first 100 subscribers in 2-3 days ➡ https://www.handmadebosses.com/offers/KM79eUH7/checkoutInsta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Imagine waking up to new orders before you’ve even posted on Instagram or checked your Etsy stats. Sounds dreamy, right? That’s exactly what happens when your emails do the work while you sleep.In this episode, Steph dives into why skipping email marketing is one of the biggest (and most common) mistakes handmade sellers make and how even a list of 100 subscribers can become a steady income stream.You’ll learn:💌 The simple maths behind email ROI (and how it adds up fast)📉 Why relying only on Etsy or Instagram is risky🌟 The hidden benefits of email marketing no one talks about💬 Real stories from makers who built small lists and saw huge resultsBy the end, you’ll see exactly why email isn’t just another task - it’s your secret sales system.🎁 Don’t forget to grab your course mentioned in this episode: The Maker's List Kickstart Kit & Course👉 https://www.handmadebosses.com/offers/KM79eUH7/checkoutInsta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

What do you do when chronic illness forces you to give up the craft you love? If you’re Gillian, you reinvent everything and end up with a jewellery business as unique as the pages it’s made from. 💛In this heartwarming and inspiring episode, Steph sits down with HBSA student Gillian, the creative mind behind Paper2Pearls, to talk about the unexpected journey from patchwork quilts to paper jewellery, the challenges of crafting with arthritis, and how she’s used the Handmade Business Success Academy to bring structure, strategy, and new energy to her handmade business.Expect real talk about mindset, planning, SEO, and how to keep going when life throws curveballs. Whether you’re at the start of your handmade journey or deep in the pivot stage, this episode is full of gold.You’ll hear about:        •        How Gillian’s business began with origami experiments after a health diagnosis        •        Why learning to plan ahead changed everything        •        The challenges of marketing a super-niche product (and how she’s tackled them)        •        What it’s really like to go through HBSA as a neurodivergent maker        •        And… how a peanut up the nose started a lifetime of “what if” creativity 😂This one’s a gem. You’ll leave feeling grounded, inspired, and ready to keep building.Website - www.paper2pearls.co.ukNewsletter https://paper2pearls.eo.page/8fywbEtsy - www.paper2pearls.etsy.com Facebook - https://www.facebook.com/Paper2pearlsbyGilli/Instagram - https://www.instagram.com/Paper2pearlsbyGilliInsta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Ever wondered if the Handmade Business Success Academy actually works?In this episode, you’ll hear straight from HBSA students who’ve gone from stuck, overwhelmed, and doubting themselves - to confident, consistent handmade business owners.They share how the Academy helped them:💡 Find focus and stop “throwing spaghetti at the wall”📈 Boost conversion rates and sales (some hit 2,000+ Etsy orders!)💬 Build real confidence in marketing and SEO🤝 Join a supportive community that keeps them going when business feels toughIf you’ve ever thought, “Could that really be me?” - this episode will give you the proof (and goosebumps) that it absolutely can.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Think slow sales mean you need to add more products? Think again.In this episode, I’m busting one of the biggest myths in the handmade world: that more listings = more sales. Spoiler alert - it’s not about quantity. It’s about quality, clarity, and conversion.We’ll talk about:✅ Why uploading random new products could actually be hurting your shop✅ The real reason Etsy rewards certain listings (hint: it’s not how many you have)✅ What to do instead: smarter product variations, giftable bundles, and clarity around your niche✅ Real-life examples of handmade sellers who scaled down to grow upWhether you’re stuck in a sales slump or constantly churning out new designs hoping something will “take off”, this episode will help you shift your focus to what actually moves the needle.🎯 ACTION STEP:Instead of creating something brand new this week, take your top-selling product and make one thoughtful variation - a new colour, size, or giftable version. That’s how you build momentum without the burnout.FREEBIE: The “More Listings” Myth Fix Worksheet  Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Are you working harder than ever, but your sales graph just… won’t budge? 😩You’re not lazy. You’re not failing.You might just be stuck in what I call the Plateau of Busywork and it happens to almost every handmade seller at some point.In this episode, I’ll walk you through how to:⚠ Spot the 3 most common plateau signs📉 Understand why your to-do list isn’t growing your business🧠 Make small, strategic shifts that lead to actual progress✨ AND stop wasting time on things that feel productive, but don’t move the needleWe’ll cover:1️⃣ Why “doing more” isn’t the answer2️⃣ How to focus your energy on what actually converts3️⃣ The real reason your shop’s stuck and how to get unstuck fastYou’ll hear real-life examples from sellers who were posting daily, making products constantly, or jumping platforms… but still not growing and what changed it all.💥 Whether you’re in full-on burnout or just feeling stagnant, this episode will give you clarity and confidence on what to fix next.Plus: I’ll give you a simple homework task to separate busywork from growth work (so you can stop doing the stuff that’s draining your energy).Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Etsy just dropped a whole bunch of updates for 2025 and if you’re feeling a bit lost in the jargon, don’t panic. I’ve got you. 💛In this episode, I’m breaking it all down plain and simple:→ What’s actually changed→ What you need to know as a handmade seller→ And which updates will genuinely help you save time, reduce stress, and grow your shop this holiday season 🎄From AI listing tools and post-purchase automation to real-time keyword insights and a totally redesigned dashboard, this is the update episode that helps you take action - without the overwhelm.We’ll chat through:✔️ The 3 big themes of Etsy’s 2025 updates✔️ Time-saving features you might be missing✔️ Smart ways to boost visibility and connect with more buyers✔️ Why your Shop Manager is now way more than a to-do list✔️ How to turn Etsy’s tools into actual growth this quarterIf you want to finish this year strong, without burning out, this episode is your guide.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

You’ve poured time into your products, uploaded them to Etsy, and maybe you’re even getting some traffic and a few favourites… but sales? Crickets. 😬In today’s episode, we’re unpacking the real reason why your Etsy listings aren’t converting  and no, it’s not just the algorithm.I’m breaking down the 3 essential layers of a high-converting listing:        1.        Getting found in search (hello, buyer keywords!)        2.        Getting clicked (your thumbnail matters more than you think)        3.        Getting purchased (because a nice listing isn’t enough)This is a must-listen if you’ve ever said:        •        “My views are up but no one’s buying”        •        “I don’t know what else to try”        •        “I think I’ve hit a plateau…”💡 You’ll leave with clear examples, real-life success stories, and quick wins you can action today - even if you’re a total beginner.🎯 Plus: I’ll share a juicy comparison between two sellers - one stuck in the Etsy spiral, and one who made 3 small changes and tripled her conversion rate.📌 Homework included (yep, we’re doing this properly):Choose one listing and optimise it using what you learn today.Whether you’re new or just feeling stuck, this episode will help you spot what’s actually going wrong and fix it.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

If you’ve been scratching your head wondering what to sell or how to stand out on Etsy in 2026, this episode is your treasure map. 🎯I’m sharing 20 real Etsy niche ideas that are high in demand, low in competition, and full of opportunity - perfect for handmade sellers who want to stop blending in and start carving out their own corner of the marketplace.I’ve done the research for something I’m working on behind the scenes (👀), and let me tell you - these niches are absolute gems. From sensory-friendly fashion to grief support gifts, plant parent accessories to zero-waste party supplies… these aren’t just ideas, they’re movements.Whether you’re in the idea stage or looking to expand, grab a pen (and maybe a brew) and settle in.⚠️ PSA: Don’t let shiny object syndrome have you starting 5 new shops by Monday! These are only worth jumping on if they truly align with your audience and long-term goals.🎯 Inside the episode:        •        Why micro-niches are the key to Etsy success in 2026        •        20 product ideas across handmade, digital, POD, and accessories        •        How to validate these niches with quick research tips        •        Real-life examples and products I’ve bought myself!Want to dig deeper and turn browsers into buyers?👉 Grab my Critique Your Own Etsy Shop Toolkit (£13) and get a pro-level eye on your listings. https://www.handmadebosses.com/offers/cX4AkPyV/checkoutIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

🎄 Are you really ready for the Christmas rush... or just hoping it’ll all come together in time? In this episode, I’m walking you through a super quick 5-point checklist that’ll help you give your handmade shop a festive glow-up without the stress.We’re talking banners, giftable products, delivery cut-off clarity, festive upsells, and simple holiday promotion tweaks you can make today. If you’re a handmade seller on Etsy or your own site, this 5-minute check will help you feel more confident and less scrambled heading into the busiest sales season of the year.Plus, I’ll share a sneak peek into my “Get Your Shop Ready for The Holidays In One Weekend” mini course and why now is the time to take action.Let’s make this your most organised, profitable Christmas season yet! 🎄👉 Join Get Your Shop Ready for Christmas in 1 Weekend here: https://www.handmadebosses.com/xmasDon’t leave your Christmas prep until November — get it done this weekend and go into the busiest sales season calm, clear, and ready.⚠️⚠️GET 50% OFF THE COURSE ONLY UNTIL 12th SEPTEMBER 8PM UK TIME!:⚠️⚠️https://www.handmadebosses.com/offers/GVL5roFG/checkout?coupon_code=XMAS2550🚨 👀 Take a sneak peak inside the course: https://youtu.be/Jpe8sBt5bbc 🚨 👀 Get your Etsy AND Website Ready For Xmas In ONE Weekend [50% OFF UNTIL FRI 12th SEPT] - https://www.handmadebosses.com/xmasIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Ever find yourself doomscrolling through Instagram wondering why that handmade shop has more sales, more followers, or just seems further ahead?In this episode, we’re flipping the comparison trap on its head.You’ll learn how to:Spot the “highlight reel” trap before it derails your momentumTurn jealousy into a learning tool (without copying a single thing!)Set healthy boundaries around competitor stalking 😉Track YOUR growth (not theirs) and build a business that feels good to youWhether you’re a part-time maker or dreaming of full-time freedom, this episode is your pep talk and practical guide to staying focused on your path – not someone else’s.📓 Grab a pen – there are actionable tips and mindset shifts you can start using today.If your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Running a handmade business isn’t always a straight line and today’s guest, Claire, proves it beautifully. 🌸After starting with fresh flowers and even pedalling around town on a trike (yes, really!), Claire found her passion and success in creating stunning artificial wreaths and arrangements through her business Jamesia Blooms. In this episode, she opens up about:        •        How personal loss inspired her to chase her creative dream        •        The shift from fresh flowers to artificial designs (and why it worked)        •        The behind-the-scenes process of designing wreaths and bouquets        •        The ups and downs of social media and growing an online shop        •        Her hopes for the future - including her dream of opening a cosy little flower shopClaire's story is inspiring, honest, and a reminder that it’s never too late to pivot and find the handmade business path that truly lights you up.👉 Find Claire online:Website: https://www.jamesiablooms.co.uk/Instagram: @jamesiablooms_andoccasionsIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Posting consistently on Instagram but still not getting sales? In this episode, I’m breaking down the three biggest reasons your content isn’t converting and how to fix it.You’ll discover:Why likes and views don’t always mean product interestHow to guide your followers from scrolling to shoppingA simple content plan that works without eating up your whole dayWhether you sell on Etsy, Shopify, or your own website, these Instagram tips are perfect for handmade sellers who want to post with purpose and actually see results.📌 Want your social media done-for-you every month? Join the Social Media Sidekick: https://handmadebosses.com/SMSInsta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

If your Reels are getting crickets (or you’re too nervous to even post one 🫣), this episode is for you.I’m walking you through my simple step-by-step Reels formula made specifically for handmade sellers - no dancing, no lip syncing, no pointing at floating bubbles. Just clear, doable tips to help you finally feel confident on camera and actually get your products seen 👀Inside this episode:✅ How to write a scroll-stopping hook✅ What to film if you feel awkward or unsure✅ Real-life examples for candles, jewellery, knitwear + more✅ The part most people forget (and it’s costing them sales)✅ How to film a Reel in 15 minutes or less - even if you’ve never done one before!This is your plug-and-play Reels strategy to get seen by real buyers without spending a penny on ads 💸So if you’re ready to grow your handmade business on Instagram and actually make sales from it - pop your headphones in and let’s go 🎧✨Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Feeling like your Etsy sales have dipped recently? You’re not imagining it and Etsy’s Q2 2025 earnings report confirms it.In this episode, I break down exactly what’s going on behind the scenes at Etsy, why sales are down platform-wide, and what it means for you as a handmade business owner. We’ll talk about rising fees, buyer hesitation, and Etsy’s push toward AI and personalisation... all without the corporate waffle.But more importantly, I’ll walk you through what to actually do about it. Whether you’re on Etsy, your own website, or both, you’ll leave this episode feeling calm, clear, and ready to take control of your strategy again.✨ We cover:What Etsy’s report really reveals (and what most sellers miss)Why it’s not you - it’s the current buying climate4 things you can do right now to strengthen your shopThe truth about fees, platforms, and where to focus nextIf you’re feeling a little lost or discouraged, this episode will help you zoom out, realign, and move forward with purpose. 💛🔗 Links mentioned in this episode - What is a social media home hub and how do you find yours?Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Sick of posting on Instagram and getting crickets? This episode is your full, step-by-step training on how to turn your handmade Instagram into a sales-driving machine - without feeling salesy or spending all day online.Steph breaks down the exact strategy that handmade business owners need in 2025, including:What to post (and why!) using the 4 Value PillarsHow to plan your weekly Instagram rhythm without burning outThe difference between “Going Wide” for growth and “Going Deep” for conversionsReal examples you can steal (whether you sell candles, mugs, or knitwear)And how to sell confidently, without needing a hot shower after every post 💬Whether you’re stuck at “likes from your mum and best mate” or you’ve given up on Instagram altogether… this episode will get you back on track, feeling clear, confident and ready to sell.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

🍁 Want to get ahead with your autumn product ideas and boost your handmade sales this season? In this trend-packed episode, I’m breaking down 15 of the biggest autumn trends set to dominate in 2025... with real, practical examples you can turn into products today. From modern rustic to miniature scenes, dupe-it-yourself decor to cosy accessories, I’m covering what’s going to be everywhere (and how to make it work for your handmade business).🍂 Whether you sell on Etsy, your own site, or at markets - this episode is your seasonal trend cheat sheet. Grab a notebook and get inspired!Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Struggling to get sales on Etsy? In this episode of How to Be a Handmade Boss, Steph shares 5 powerful tips to help your Etsy listings get found, get clicked, and get bought. Whether you’re brand new to selling handmade products online or you’ve been on Etsy for a while with little traction, this episode will show you exactly how to optimise your Etsy listings for more visibility, better conversion, and sustainable growth.We’re covering:✅ Etsy SEO tips for beginners✅ How to write titles that actually get found✅ What your photos really need to do✅ How to write product descriptions that sell✅ The truth about pricing and perceived value✅ Why your tags matter more than you thinkSo if you’re ready to turn browsers into buyers and create listings that do the selling for you, grab a notebook and tune in!🎧 Mentioned in this episode:➡️ Episode 1 – The Beginners Guide To The Etsy Algorithm - https://www.buzzsprout.com/2354025/episodes/14905260If your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

In this feel-good episode of How To Be A Handmade Boss, I’m joined by the lovely Fran from Born to Shop Designs – and we’re diving into how she turned hobbies like gardening, crafting and music into a heart-led clothing brand that connects people through what they love. We chat about navigating business pivots, building a brand that feels like you, and why community matters more than ever (especially when you're not a fan of working solo).Fran also opens up about leaving behind a business that didn’t light her up, starting again with a friend and fresh purpose, and how the Handmade Business Success Academy helped shape her journey. If you’ve ever questioned whether your idea is the one, or wondered if starting over means starting from scratch – this one’s for you.💬 Topics we cover: • Making your business match your life (not the other way round) • Why it's okay to leave a business that’s not working • How hobbies can connect you to your customers – and your best friends • The mindset shift that made all the difference • Fran’s tip for finding your thing when you’re full of ideas🛒 Explore Fran’s brand: bourneto.shop Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Feel like your handmade business is stuck in the same place month after month -  no matter how hard you try? 😩 In this episode, we’re getting honest about why so many makers hit a plateau (even when they’re doing “all the right things”)… and what to do if that’s you right now.You’ll learn:🔸 The illusion of growth that keeps you treading water🔸 The real cost of DIY-ing everything alone🔸 Why your fear of investing might be costing you more than you think🔸 How to know when you’re ready to get real supportPlus, I’ll walk you through the difference between two real-life paths: Sam (the hustler stuck at £200/month) and Lydia (the maker who hit her first £1k month doing less).✨ If you’re done winging it and ready for real growth — this one’s for you.⏳ HBSA is OPEN until 8pm tonight! Join us here → https://www.handmadebosses.com/summerOr hop on the waitlist: https://www.handmadebosses.com/hbsawaitlistInsta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Ever feel like your business is all over the place? One minute you’re buzzing with ideas, and the next… totally burnt out? You’re not doing anything wrong - you’re just in a different season of business.In this uplifting episode, I’m walking you through the 4 natural seasons your handmade business cycles through - winter, spring, summer and autumn - and exactly how to thrive in each one without forcing yourself to keep pushing all year round. You’ll learn:🌱 What each business season feels like (and how to tell which one you’re in)🔥 Why forcing ‘summer energy’ 24/7 leads to burnout🧘 How to support your energy and stay aligned, no matter what phase you’re in🧺 Real-life examples of how I simplify, reset, launch, and grow throughout the yearPLUS: I’m sharing a fun mindset reframe that’ll help you let go of the guilt when things slow down, because it’s not failure, it’s preparation. 💛Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Welcome to Day 5, the final episode in this affirmation series! Today, we’re focusing on abundance and repeatable success because thriving in your handmade business isn’t just a lucky break, it’s the result of aligned action, consistency, and belief in your own power.These affirmations will help you step into the role of CEO with confidence, embrace systems that work for you, and welcome growth with ease (and joy!). Whether you listen once or on repeat all week, let this episode remind you that success is already in motion and you are ready to receive it.Take a deep breath, let the words sink in, and get ready to soar to new heights. You’ve got this!Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Welcome to Day 4 of our affirmation series! Today we’re diving into visibility... showing up, shining bright, and calling in your dream customers with confidence and authenticity. These affirmations will help you shake off self-doubt, embrace your unique voice, and remind you that every post, story, and conversation is planting seeds of connection and impact.Whether you listen on repeat for a week or weave it into your challenge journey, let this audio help you feel more open, seen, and magnetic in your marketing. Your people are out there and they’re ready for you. Let’s take a deep breath, release the tension, and step into the spotlight together.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales 

Welcome to Day 3 of our 5-day Affirmation Series, created to help you stay focused, inspired ✨, and energised as you move through the Sellathon.Today, we’re leaning into ease, authenticity, and creating a shop experience that feels as good to run as it does to buy from. These affirmations will help you release pressure, build genuine connections, and trust that your creativity and care naturally attract the right customers.Whether you’re tidying your workspace, packing orders, or simply sitting with a cup of tea, let these words remind you: you don’t have to chase or force success - you’re here to invite it in. Selling can feel joyful, aligned, and true to who you are. Let’s take a deep breath and step into that calm, magnetic energy together.Insta CTAIf your Etsy listings are getting views but not sales, I’ve made something for you 👀It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠It’s completely free, super practical, and you can grab it using the link in the show notes ✨Grab you freebie here - https://www.handmadebosses.com/whynosales