PODCAST · business
How To Win In The Midwest
by Peter Schmidt
This is a show that will tell the stories of success for the Midwest. The modern media landscape loves to talk about outliers. The unicorns. The world-ending supernovas. Companies that have global impact. But the reality is that our lives are more frequently impacted by companies in our own backyards. The formula to win in New York or San Francisco might not be the same formula to win in Cincinnati, Milwaukee, or Nashville. The playbook for success in the Midwest, The Heartland, is mostly unique to the region. Unfortunately, it's not well studied. Harvard Business School doesn't write a lot of case studies about tool and die shops in Dayton, Ohio. We don’t have New York Times best selling books being written about the companies that employ our families and friends. And we don’t even have a business journal of record that covers anything other than new real estate projects - no offense to those publications. But these companies are worth studyi
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Episode 2: TQL - Just Win, Baby
The conversation covers the history and evolution of freight brokerage, the founding of Total Quality Logistics (TQL), and the impact of the Great Recession on the logistics industry. It also explores the competitive landscape, hiring practices, and the role of technology in the industry. TQL's journey from 2009 to 2025 is marked by impressive growth, geographic expansion, technological advancements, and a strong sales-driven culture. The company's focus on sales, technology, and people has propelled it to become a major player in the logistics industry, with a significant increase in market share and revenue. TQL's ability to adapt to industry changes and maintain a strong sales culture has been key to its success. Total Quality Logistics (TQL) is a company known for its competitive culture and high earning potential. The company's focus on technology, expansion, and potential acquisition of a sports franchise are key discussion points. The competitive nature of TQL's culture is evident in its approach to business and growth strategies.TakeawaysFreight brokerage is a complex and essential part of the logistics industry.TQL's success is attributed to its hiring practices, focus on core competencies, and ability to adapt to industry changes. Sales-driven cultureGeographic expansionTechnology integrationMarket share growth Competitive CultureTechnology and ExpansionPotential Acquisition of a Sports FranchiseChapters00:00 Understanding Freight Brokerage09:15 Founding of Total Quality Logistics (TQL)18:05 TQL's Growth and Competitive Landscape30:12 Industry Changes and Technology35:35 Navigating Threats and Growth41:08 Technology Offerings and Business Automation46:16 Industry Disruption and Business Strategy54:17 Market Share and Competitors01:03:00 Sales Strategy and Customer-Centric Approach01:08:58 Earning Potential and Competitive Culture01:15:21 Technology and Innovation in Freight Market01:20:53 Exploring New Business Opportunities01:26:25 Potential Expansion and Sports Franchise Acquisition
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Episode 1: Graeter's Ice Cream - 156 Years of Stalwart Success
Pilot Episode: How to Win In The Midwest, Graeter's Ice CreamHosts: Sean Cox, Peter Schmidt
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ABOUT THIS SHOW
This is a show that will tell the stories of success for the Midwest. The modern media landscape loves to talk about outliers. The unicorns. The world-ending supernovas. Companies that have global impact. But the reality is that our lives are more frequently impacted by companies in our own backyards. The formula to win in New York or San Francisco might not be the same formula to win in Cincinnati, Milwaukee, or Nashville. The playbook for success in the Midwest, The Heartland, is mostly unique to the region. Unfortunately, it's not well studied. Harvard Business School doesn't write a lot of case studies about tool and die shops in Dayton, Ohio. We don’t have New York Times best selling books being written about the companies that employ our families and friends. And we don’t even have a business journal of record that covers anything other than new real estate projects - no offense to those publications. But these companies are worth studyi
HOSTED BY
Peter Schmidt
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