Huddle In Level Up Podcast

Branding is more than just a logo or colour palette! It’s the feeling people get, the reputation you build, and the experience your business creates at every touchpoint.[This episode was recorded in October 2025] In this episode, Emma sits down with fellow brand strategist Cass Emerson from Emmersyn Brand Strategy to unpack what branding really means in today’s business landscape, and why it plays such a critical role in growth, marketing, and customer connection. They explore the difference between personal and commercial brands, how branding and marketing work together, and why strong brand foundations can dramatically improve everything from visibility to sales.Emma and Cass also dive into the power of brand activation, the importance of internal culture and team behaviours, and why brand should never be treated as a one-off project. From solo founders to growing teams, this conversation is packed with insights on how to build a brand that feels aligned, stands out in the market, and supports long-term business success.If you’ve ever wondered whether branding is really worth the investment, how it impacts marketing performance, or what it takes to create a brand people genuinely connect with, this episode will give you plenty to think about.Want to dive deeper? Meet the humans behind this episode.Cass Emerson:👉🏽 Connect with Cass on LinkedIn:https://www.linkedin.com/in/cassandraemmerson/👉🏽 Connect with Cass on Instagram: https://www.instagram.com/emmersyn_brandstrategy/ Emma Burdett:👉🏽 Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/👉🏽 Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/PS - If this episode has inspired you to consider levelling up your branding and marketing, we’d love to chat. Book an obligation free discovery call with Emma today at https://huddleupcreative.com.au/free-discovery-call/

Short, sharp sharing in this solo episode! Topic: Personal brand or company brand: Which one should you actually start with?Emma breaks down one of the most common questions new business owners ask. She walks through the real differences between the two, when a personal brand can help you grow faster, and when building a company brand makes more sense from the start.If you’ve been overthinking how to show up, this will help you get clear and move forward with confidence.Want to dive deeper? Meet the human behind this episode.Emma Burdett:👉🏽 Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/👉🏽 Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/PS - If this episode has inspired you to consider levelling up your branding and marketing, we’d love to chat. Book an obligation free discovery call with Emma today at https://huddleupcreative.com.au/free-discovery-call/

AI is changing the way we work, market, create and lead - but are we using it well?[This episode was recorded in August 2025] In this episode, Emma sits down with AI educator Em Gee to unpack what AI really means for small businesses, marketers and business owners trying to keep up with change. They talk about how AI is already transforming workflows, content creation and creative thinking, why critical thinking matters more than ever, and how better communication leads to better results with tools like ChatGPT.Emma and Em also explore the very real opportunities AI creates for small businesses, the fears and myths that still hold people back, and why learning to use AI well could become one of the most valuable business skills of our time.If you’ve been curious about AI, unsure where to start, or wondering how to use it without losing the human touch, this episode is packed with practical insights and honest conversation.Want to dive deeper? Meet the humans behind this episode.Em Gee:👉🏽 Connect with Em Gee on LinkedIn: https://www.linkedin.com/in/em-gee/👉🏽 Follow Em Gee on Instagram: https://www.instagram.com/thereal_emgee/Emma Burdett:👉🏽 Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/👉🏽 Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/PS - If this episode has inspired you to consider levelling up your branding and marketing, we’d love to chat. Book an obligation free discovery call with Emma today at https://huddleupcreative.com.au/free-discovery-call/

Feel like your brain's on autopilot? Time to shake things up.In this episode, Emma sits down with critical thinking facilitator Bethan Winn to explore how curiosity, emotional intelligence, and smarter thinking can transform the way you lead and market. If you want to stay sharp (and stay human) in an AI-driven world, this one’s unmissable.[This episode was recorded in July 2025] Want to dive deeper? Meet the humans behind this episode ↓Bethan Winn: 👉🏽 Connect with Bethan on LinkedIn: https://www.linkedin.com/in/bethanwinn/👉🏽 Find out more about Bethan: https://www.bethanwinn.com.au/Emma Burdett: 👉🏽 Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/ 👉🏽 Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/ PS - If this episode has inspired you to consider levelling up your branding and marketing, we’d love to chat. Book an obligation free discovery call with Emma today at https://huddleupcreative.com.au/free-discovery-call/

25 Years in Business is No Small Feet! In this episode, Emma sits down with Jeff Robson, Founding Director of Access Analytic, to unpack 25 years of building a powerhouse consulting business. [This episode was recorded in September 2025] Want to dive deeper? Meet the humans behind this episode ↓Jeff Robson:👉🏽 Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffrobson/ 👉🏽 Find out more about Access Analytic: https://accessanalytic.com.au/ Emma Burdett: 👉🏽 Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/ 👉🏽 Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/ PS - If this episode has inspired you to consider levelling up your branding and marketing, we’d love to chat. Book an obligation free discovery call with Emma today at https://huddleupcreative.com.au/free-discovery-call/

Your payroll is telling a story… the question is: is it a good one?[This episode was recorded in September 2025] In this episode, Emma sits down with Gemma McDonnell-Mossop, founder of Payroll Edge, to reveal the hidden power of payroll in shaping culture, trust, and your brand reputation. From her leap out of corporate to building her own consultancy, Gemma shares the real story behind why paying people properly is one of the smartest business and marketing decisions you can make. If you want a stronger team, a more credible brand, and a business that grows sustainably - this is your listen.Want to dive deeper? Meet the humans behind this episode ↓Gemma McDonnell-Mossop: 👉🏽 Connect with Gemma on LinkedIn: https://www.linkedin.com/in/gemma-payrolledge/ 👉🏽 Find out more about Payroll Edge: https://www.payrolledge.com.au/ Emma Burdett: 👉🏽 Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/ 👉🏽 Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/ PS - If this episode has inspired you to consider levelling up your branding and marketing, we’d love to chat. Book an obligation free discovery call with Emma today at https://huddleupcreative.com.au/free-discovery-call/

The new Huddle In, Level Up Podcast is officially here! In this first episode you’ll hear from the show hostess with the mostess, Emma Burdett - Brand and Marketing Strategist and Managing Director of Huddle Up Creative Co-Founder of Future Female Leaders.  Emma talks about her journey, her passion for helping leaders and business owners grow, and what you can expect from future episodes as we huddle in, and level up together.Links and Goodies: 👉🏽 Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/ 👉🏽 Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/ 👉🏽 Follow Future Female Leaders on Instagram https://www.instagram.com/futurefemaleleadersprogram/ 🚀  Ready to level up your marketing? Book an obligation free discovery call with Emma today at https://huddleupcreative.com.au/free-discovery-call/