PODCAST · business

In the Making

by Chris

Most creator advice is built on theory. In the Making isn't. This show pulls back the curtain on what it actually takes to build a personal brand that generates real opportunities — clients, brand deals, jobs, audiences, and income that compounds over time. Every episode is one of three things: a live strategy session where Chris coaches a creator through their brand in real time, a breakthrough interview with someone who figured it out and can tell you exactly how, or a solo episode from Chris on what's working, what isn't, and what he'd do differently. No highlight reels. No manufactured success stories. No advice that hasn't been personally tested. In the Making is for creators who are serious about the work — the ones who want a system, not just inspiration. The ones who understand that the brand you build today is the opportunity pipeline you live off tomorrow. Hosted by Chris — builder, consultant, and the founder of Crux, a brand operating system for creators who run their br