PODCAST · business
Inherently Distinctive Podcast
by ownyourgenius
Inherently Distinctive explores the intersection of innovation and intellectual property law. Hosted by Kevin Rosenquist, this podcast provides practical insights into patents, trademarks, copyrights, and business law, helping inventors and entrepreneurs navigate the legal landscape of innovation.
Episodes
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Why Your LLC, Domain Name, or Instagram Handle Does NOT Protect Your Brand
Episode Summary: In this episode of Inherently Distinctive, Attorney Mark Goodman, a Nevada-based intellectual property expert, joins host Sean O'Connor to unravel common misconceptions about trademark rights. They delve into the false sense of security business owners might have when they own an...
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Trademark Problems That Can Force a Business to Rebrand Overnight
Episode Summary: In this episode of Inherently Distinctive, Attorney Mark Goodman, a Nevada-based intellectual property expert, joins host Sean O'Connor to delve into the complexities of trademark disputes and their impact on businesses. Mark shares insights on how trademark issues can lead to...
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Trademark Filing Mistakes That Create Bigger Problems Later
Episode Summary: In this episode of Inherently Distinctive Podcast, host Sean O'Connor is joined by Nevada-based intellectual property attorney Mark Goodman to discuss the intricacies of trademark filing. Mark shares real-world examples of common mistakes businesses make, such as filing under the...
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Choosing a Business Name Without Getting Hit With a Trademark Dispute
Episode Summary: In this episode of Inherently Distinctive, hosts Attorney Mark Goodman and Sean O'Connor delve into the complexities of choosing a business name and the potential trademark issues that can arise. Mark, a Nevada-based intellectual property attorney, shares insights on how...
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The Social Media Trap: Protecting Your Brand Online Before It’s Too Late
Episode Summary: Mark Goodman explores online brand vulnerabilities, distinguishing domain names from trademarks, combating copycats via DMCA takedowns, and proactive monitoring. The discussion covers impersonation prevention, influencer branding, and why trademark enforcement remains viable even...
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Protecting Your IP Across State Lines: What Happens When Your Business Expands
Episode Summary: Mark Goodman and Ted Sutton dissect the paused federal Corporate Transparency Act, emerging state-level transparency laws, and trademark expansion challenges. The episode closes with insights on Ted Sutton’s forthcoming civics-education book and card game for youth. Key…
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Who Really Owns It? Keeping Your Brand, Ideas, and Assets Under the Right Roof
Episode Summary: In this follow-up episode, Mark Goodman and Ted Sutton clarify ownership of trademarks, patents, and copyrights as businesses scale. The discussion covers entity structures, employee/contractor assignments, partnership agreements, and proactive steps to avoid costly disputes. Key...
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From Idea to Entity: Building a Business That’s Legally Protected from Day One
Episode Summary: In this collaborative episode, Mark Goodman and guest Ted Sutton explore the synergy between intellectual property protection and business entity setup. The discussion covers LLC timing before IP filings, asset-holding structures, trademark pitfalls, and building a professional...
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Patent or Trade Secret? Choosing the Right Protection for Your Innovation
Episode Summary: Nevada-based intellectual property attorney Mark Goodman explains how to decide between patenting your innovation or keeping it a trade secret. He breaks down how each protection works, what they cover, and when one option makes more sense than the other. From Coca-Cola’s secret...
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Common Office Actions and How to Overcome Them
Episode Summary: In this episode, Attorney Mark Goodman, a Nevada-based intellectual property attorney, breaks down one of the most common roadblocks in the trademark and patent process — Office Actions. He explains what they are, why the USPTO issues them, and how business owners, startups, and...
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Should You Trademark Your Business Name, Logo, or Both?
Episode Summary In this episode of Inherently Distinctive, Mark Goodman, a Nevada-based intellectual property attorney, explains the key differences between trademarking a business name, a logo, or both—and why understanding this distinction is crucial for protecting your brand identity. Mark...
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The First Trademark Search: What You Don’t Know Can Hurt You
Episode Summary: In this episode, Mark Goodman, a Nevada-based intellectual property lawyer, explains why a proper trademark clearance search is essential for entrepreneurs, inventors, and creative professionals. Many business owners rely on Google or the USPTO site alone, but Mark breaks down…
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Who Owns Your Trademark? Legal Rules Every Startup Founder Should Know
Episode Summary: In this episode of Inherently Distinctive, attorney Mark Goodman dives into a deceptively simple question: Who owns your trademark? From LLCs to sole proprietors, Mark breaks down the legal nuances of trademark ownership and the real-world consequences of getting it wrong. He...
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Provisional Patents Explained: How to Protect Your Idea Before a Full Filing
Episode Summary In this insightful episode of Inherently Distinctive, intellectual property attorney Mark Goodman explains the fundamentals of provisional patent applications and how they can be a strategic first step in protecting new inventions. This conversation dives deep into how provisional...
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Can You Trademark a Slogan, Sound, or Color? What Entrepreneurs Need to Know
Episode Summary: In this episode of Inherently Distinctive, attorney Mark Goodman dives deep into the world of nontraditional trademarks. From the iconic chimes of NBC to the signature brown of UPS, Mark breaks down what entrepreneurs need to know about protecting brand elements beyond names and...
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Startup IP Pitfalls: What Founders Miss Before Launch
Episode Summary: In this insightful episode of Inherently Distinctive, Intellectual property attorney Mark Goodman unpacks the critical do's and don'ts of protecting your IP. From navigating entity structures and managing trademarks to understanding priority dates and NDAs, Mark breaks down key...
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You Got a Cease and Desist Letter — Now What?
Episode Summary: Attorney Mark Goodman discusses what to do when receiving a cease and desist letter, covering response options, risks of ignoring such letters, and strategies for handling intellectual property disputes. He shares practical advice and real-world examples, including his own...
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From Idea to Trademark Portfolio: Building Brand Over Time
Episode Summary: In this episode of Inherently Distinctive, host Zofia Morales and trademark attorney Mark Goodman discuss how businesses can strategically build their trademark portfolios over time. Mark shares insights on trademark protection strategies, from initial filing to developing a...
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Trademark Renewal 101 — What Happens If You Miss a Deadline
Episode Summary: In this episode of Inherently Distinctive, host Sophia Morales and trademark attorney Mark Goodman discuss Trademark Renewal 101, covering essential deadlines, renewal requirements, and the consequences of missing deadlines. Mark explains the perpetual nature of trademarks…
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Scam Alert — How to Spot and Avoid IP Fraudsters
Episode Summary: Attorney Mark Goodman discusses common intellectual property scams targeting inventors and small business owners, particularly in trademark applications. He explains how fraudsters exploit public trademark information to send deceptive invoices and offers for unnecessary…
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DIY vs. Pro: The High Stakes of Navigating Patents and Trademarks Alone
Episode Summary: In this episode of Inherently Distinctive, host Kevin Rosenquist sits down with attorney Mark Goodman to explore the risks and challenges of handling patents and trademarks without professional help. They discuss common mistakes entrepreneurs and business owners make when...
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Trademark 101: What It Is and How It Stands Apart from Patents and Copyrights
Episode Summary In this episode of Inherently Distinctive, host Kevin Rosenquist sits down with attorney Mark Goodman to break down the fundamentals of trademarks. Mark explains what a trademark is, how it differs from patents and copyrights, and why it’s essential for protecting your brand. He...
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From Idea to Invention: The Step-by-Step Guide to Securing a Patent
Episode Summary In this episode of Inherently Distinctive, host Kevin Rosenquist sits down with attorney Mark Goodman to break down the patent process. From defining what a patent is to explaining the different types of patents and the steps involved in obtaining one, Mark provides a…
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ABOUT THIS SHOW
Inherently Distinctive explores the intersection of innovation and intellectual property law. Hosted by Kevin Rosenquist, this podcast provides practical insights into patents, trademarks, copyrights, and business law, helping inventors and entrepreneurs navigate the legal landscape of innovation.
HOSTED BY
ownyourgenius
CATEGORIES
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