Inside Voice

Dan and Jordana Masserman join the show to break down the realities of running high-performing home care agencies in vastly different markets. Moving beyond the standard corporate script, the duo discusses why you cannot simply copy and paste a business model from one state to another and the trial and error required to adapt to local cultures. They share their strategies for diversifying revenue through VA and Medicaid services without losing focus on private pay clients. Most importantly, the Masserman's explain why human connection remains their greatest competitive advantage, from hosting caregiver appreciation parties to building deep trust with families through in-person visits. Whether you are managing a small team or transitioning into a multi-state operation, this episode offers a practical blueprint for building a company that values people as much as the bottom line.

In this episode, Wadney Sargent, MSW, joins the conversation to share her deep expertise in the hospice and discharge planning space. Drawing from her background as a hospice social worker, she reveals the high-stakes reality of patient transitions where heavy caseloads and emotional exhaustion are the daily norms. Wadney offers a candid look at why common marketing mistakes often backfire and how home care agencies can shift their approach to treat discharge planners as valued clinical colleagues rather than just gatekeepers. The discussion highlights how consistency and professional presentation serve as a direct reflection of an agency's quality of care. We dive into the specific opportunities within the hospice space, where nearly half of all patients require additional support beyond the standard benefit. Listeners will learn how to build long-term referral pipelines by supporting facility-wide events and maintaining clear communication long after the initial hand-off is complete.

Attorney Sami Asaad joins Inside Voice to discuss the potential return of the federal companionship exemption and its impact on home care operations. With nearly two decades of experience, Asaad explains how this shift in the Fair Labor Standards Act could redefine caregiver overtime and compensation models. He breaks down the complexities of multi-state compliance, offering critical advice on avoiding common pitfalls like improper travel time tracking and the misclassification of independent contractors. The conversation also explores the importance of mission-driven leadership, where Asaad draws an unexpected comparison between the sportsmanship of sumo wrestling and the professional discipline needed to run a successful agency. By focusing on staff well-being and proactive risk management through tools like arbitration agreements, owners can better protect their businesses. This episode provides a practical guide for navigating the legal hurdles of the home care industry while maintaining a focus on quality care.

In this episode of Inside Voice, Frank Guerrieri, co-founder and CEO of Preferred Care at Home, reveals how he built a scaling empire in 1984 from a red-carpeted garage with nearly zero technology. Before the era of software and GPS, Frank managed his home care business using "cardboard and tape" scheduling, manual pegboard accounting, and physical maps highlighted by hand. This conversation offers a look at the grit required to create a blueprint for non-medical home care when the industry was still in its infancy and "automation" meant using white-out and a red Sharpie. Beyond the nostalgia, Frank delivers a powerful critique of how modern technology can lead to "lazy" leadership by replacing authentic human connection with digital buffers. He argues that while tools have evolved, the fundamental need for empathy, warmth, and proactive outreach remains unchanged. By reflecting on the high-touch manual systems of the past, like personally handing out paychecks to build caregiver trust. Frank illustrates how today’s leaders can use technology to amplify their impact rather than hide behind a screen.

What happens when a seasoned business leader decides to trade the startup world for a mission of service? In this episode of Inside Voice, we sit down with new Preferred Care at Home franchise owner Michael Murphy to discuss his transition into the home care industry and his deeply personal "why." Michael’s journey didn't start in home care; it started with a calling to care for "widows and orphans." For years, he and his wife lived out this mission through foster care and adoption. However, Michael soon realized that the other side of that calling, caring for the elderly, was a gap he was uniquely positioned to fill.

In this episode of Inside Voice, Ethan sits down with Argie, a multifaceted leader who draws on her extensive background in nursing to offer a unique perspective on care, resilience, and human connection. As an accomplished author, she has dedicated her work to helping others navigate complex emotional landscapes, bridging the gap between clinical expertise and soulful storytelling. Her journey from the frontlines of healthcare to the written word has shaped her into a powerful advocate for living with intention and authenticity. This conversation dives into the heart of her philosophy, exploring how her diverse experiences informed her latest insights on personal growth. Together, Ethan and Argie unpack what it means to tune into your own frequency and find the courage to lead a life that is truly your own.  Link To Argie's Book: ⁠https://www.amazon.com/Miraculous-Art-Caregiving-families-professionals-ebook/dp/B0BMT2Z1Q9/ref=sr_1_1?crid=21NM1GL1DZA7M&dib=eyJ2IjoiMSJ9.s8HdS3iAiZGHvmJH-NRuZ4SCbuRTrTf3HFvtTjWrMwzGjHj071QN20LucGBJIEps.It7XwshY3GecNyJQXYVPrIAfnlGhYfHHE-0sGHRRSJ0&dib_tag=se&keywords=the+miraculous+art+of+caregiving&qid=1770753589&sprefix=the+miraculous+art+of+caregivi%2Caps%2C191&sr=8-1

In this episode, Ethan sits down with Jody Guerrieri, RN, co-founder of Preferred Care at Home. With a career rooted in clinical excellence, Jody reflects on her move to Florida in 1983 and her foundational years working in the Emergency Room. Leveraging her frontline nursing expertise, she helped launch the initial home care agency in 1984. Jody joins the show to share her journey from the ER to pioneering a legacy of compassionate home care, all while being interviewed by someone who simply knows her as "Mom."

This episode of Inside Voice takes a deeper look into the $150B home care industry with guest Ashly Luckose, General Counsel for Preferred Care at Home. The conversation explains what non-medical home care is, how it differs from home health, and why its focus is on supporting the person—not just treating a condition. The episode also breaks down Medicare and Medicare Advantage, clarifying what is and isn’t covered, and explores other ways families pay for care, including Medicaid, long-term care insurance, and VA benefits. Additional topics include state licensing, the risks of hiring private caregivers, employee-based agencies vs. registries, and how professional agencies handle incidents. Overall, it highlights the legal, financial, and human sides of home care and what it takes to truly improve quality of life.

We often hear from the owners—the visionaries standing on the stage receiving the awards. But today, we are doing something different. We are going inside the office of our Top Producers, Ryan Siddons and David Vick, to meet the team that makes that success possible. My guests today are the employees who keep the engine running. Amy runs the critical Caregiver Onboarding process, and Selena holds the title of 'Chaos Coordinator'—managing the daily whirlwind of this powerhouse franchise. They are here to show us what it really takes to support a top-producing operation.

Ryan Siddons and David Vick are the powerhouse partners behind one of PCAH’s top-producing franchises. Despite coming from different professional backgrounds and facing years of stagnation—nearly exiting the business in 2016—they stuck with it. Through trial, error, and relentless pivoting, they discovered the formula for exploRyan Siddons and David Vick are the definition of 'grit.' Coming from two vastly different backgrounds, they joined forces to own and operate their PCAH franchise over a decade ago. But their path to the top wasn't a straight line. Early on, growth was non-existent. By 2016, discouraged and doubting if senior home care was the right industry for them, they nearly walked away. But instead of folding, they pivoted. They tested, they failed, and they tried again until—boom—they found the vein. Today, they are our Top Producers, running a powerhouse team with unmatched office culture. They are here to tell us how they turned doubt into dominance.sive growth. Now, they lead a high-performance team known for its electric culture. In this episode, they break down the journey from near-failure to become THE top Producer.

In this episode of Inside Voice Ethan sits down with his father, Frank Guerrieri, CEO and Co-founder of Preferred Care at Home, to unravel an incredible American comeback story. Hear the raw journey: from his unexpected start as a personal Trainer in 1984 who built and sold his first home care business by age 35, to the catastrophic financial crash that cost him everything. Forced to start over, he channeled his life lessons into launching Preferred Care at Home, a company that has since franchised to over 50 locations in 20 states. This episode delves deep into the mindset of resilience, what truly motivates a leader after losing it all, his single most important key to success, and where he sees the senior home care industry heading next. This is a must-listen for anyone who has ever had to redefine success after life threw them down.

Siblings Ricky Greene and Natalie Caldwell are the brother-and-sister team who own Preferred Care at Home South Miami. Not only did they launch their business in the highly competitive Miami market, but they did it in 2020—during the COVID-19 pandemic. In this episode, we talk about: Working effectively as a family. Overcoming major obstacles in the early days. How their different skill sets perfectly complement each other. Some truly inspiring client stories.

A Podcast dedicated to the inside voice of home health care.