Insights Beyond The Counter

Insights Beyond the Counter explores the forces shaping the medication ecosystem—far beyond what patients see at the pharmacy window. Each episode dives into the intersection of pharmacy practice, pharmaceutical innovation, and payer strategy, uncovering how decisions are made, why the system works the way it does, and what it all means for the future of healthcare access.Through candid conversations with pharmacists, industry leaders, innovators, and policy experts, we break down the trends and tensions driving today’s drug landscape. From reimbursement dynamics and prior authorization hurdles to clinical advancements and operational realities, this podcast offers clear, practical insights for professionals across pharmacy, pharma, and managed care.If you want to understand where the industry is heading—and how the pieces fit together—you’re in the right place. Welcome to Insights Beyond the Counter.