PODCAST · business
Inspiring Salon Professionals
by Sue Davies
Welcome to Inspiring Salon Professionals, the Podcast that allows every salon professional, whether new or experience, to level up, build their business and career and reach for their dreams. Inspiring Salon Professionals is a blend of host, Sue Davies, covering different topical subjects within the salon industry and interviews with salon owners, industry leaders and other professionals that can share their knowledge and experience on practical skills, business skills and creating a client welcoming space. Some of the areas the podcast will cover are: * Career Development * Mindset * Recruitment and Job Hunting * Inspirational Stories from Experienced Salon Professionals & Owners * Sales & Marketing * Client Experience * Building a Brand * Salon Development * Designing your Workspace * How to Start a Salon Business The podcast covers subjects from the beginning of your career to becoming an award winning business owner and everything in between. Sue Davies is an award winning salon o
Episodes
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Navigating the Salon Business with Valerie Delforge talking Leadership and Growth
As we wrap up Season 4 of Inspiring Salon Professionals, the 100th episode serves as a reminder of the evolution of leadership in the salon industry. Joined by Valerie Delforge, we explore the dynamics between personal well-being and professional success. Valerie discusses her extensive…
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Salon Success: Mastering HR and Managing Disguised Employment Risks with Rebecca Day
The salon industry is facing challenging times, and with it comes the need for salon owners to adapt to the changes that are on the horizon in employment law. My chat with Rebecca Day sheds light on the important, and often misunderstood, topic of disguised employment. It's a trap many salon…
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How to Create a 3D Client Avatar That Attracts More Business with Adam Chatterley
In our conversation, Adam and I tackle the challenge of attracting the right clients within the beauty industry, introducing his concept of the '3D Client Avatar' that goes beyond traditional demographic profiling. This episode sheds light on how salon owners can refine their marketing strategies...
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Navigating The Salon Industry as a Solo Pro: The Importance of a Support System
Navigating the industry as a solo worker can be both liberating and isolating, a double-edged sword that Sam Blake and I unpack in our recent conversation. We dive into the concept of a virtual staff room, an innovative idea designed to support solo professionals in the salon and wellness…
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Salon Business Revolution: Using AI for Growth and Efficiency with Phil Jackson
Phil Jackson returns to chat with us about the potential of AI in the salon industry and how it can transform your business from overwhelm to liberation. This informative discussion, we explore how salon owners can leverage AI to streamline their operations and enhance client experiences. Phil,...
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Mindset Matters: Unleashing Your Confidence for Greater Visibility
Confidence isn't just a trait; it's a skill we need to nurture throughout our careers, especially in the salon industry. In this solo episode, I'll talk about the concept of confidence, particularly how it relates to visibility in our businesses. I frequently encounter salon professionals...
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Join Us at Salon Business Connect October 2025: Elevate Your Salon Business
A vibrant discussion with Nina Attfield of Lustrelash®️ Group centres around our upcoming event, Salon Business Connect, which promises to be a game-changer for salon professionals. Set against the historic backdrop of Coombe Abbey Hotel, this event is designed to not only enhance business skills...
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Niching Your Skin Services with Corneotherpay with Maria Rylott-Byrd
Maria Rylott-Byrd shares her extensive journey in the world of skin therapy, revealing the evolution of her career from a traditional beauty therapist to a dedicated corneotherapist. With over 35 years of experience, she brings a wealth of knowledge to the podcast, discussing the intricate…
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Embracing Change: How to Level Up Your Salon Business with Tracy Fensome
Tracy Fensome joins us today to share her extensive journey in the world of permanent makeup (PMU) and aesthetics, highlighting the importance of adapting in a constantly changing world.. With over two decades of experience, Tracy has navigated the ups and downs of beauty entrepreneurship, facing...
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Show Up and Shine: Confidence Tips for Salon Pros
Navigating the beauty industry can feel like a rollercoaster ride, especially for solo professionals and salon owners who need to juggle multiple roles every day. In this solo episode, I'm laying it all on the table as I tackle the challenge often felt between confidence and visibility. I reflect...
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Mothers' Day in the Salon: Recognising Every Woman's Journey
Mother’s Day can be a complicated time, especially as we work predominantly with women and where we often find ourselves navigating the wide variety of emotions tied to motherhood. In this reflective solo episode, I talk about the challenges that come with this day, from the joy of new mothers...
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The Meta Disconnect - Reimagining Salon Promotions & Marketing
Please note that this was a live recording and there are a few sound glitches here and there. Today, we dive into The Meta Disconnect and how salon business owner can rethink their marketing strategies beyond social media. With a panel of industry experts including Ryan Power, Helen Ward, Theresa...
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The Power of Self-Care in the Salon Industry with Kerry Beavis
Kerry Beavis joins us today to dive deep into the world of self-care, Pilates, and the journey of burnout recovery. At the heart of our conversation is the vital importance of prioritising self-care as a non-negotiable aspect of life, especially for us in the demanding salon and wellness...
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Breaking Down Barriers: Body Confidence & Inclusivity in the Salon Industry
Body confidence and inclusion are more than just buzzwords in the salon industry; they are essential elements that shape the experiences of everyone involved, from clients to professionals. In this episode, I sit down with Amy Bates, a body confidence coach and passionate advocate for…
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Boost Your Salon's Visibility: Mastering Google Business Profile & Apple Business Connect
Maximising your salon's visibility online is a necessary part of business ownership, and in this episode, we dive deep into how to leverage Google Business Profile and your Apple Business Showcase to make that happen. As a salon business, it’s an essential part of your client journey to ensure...
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GDPR 101: Essential Data & Client Privacy Tips for Your Salon Business with Robyn Banks
Data protection and UK GDPR compliance is an important but often misunderstood topic in our industry, affecting every salon professional and owner. Today, we dive into the complex world of the GDPR law, with Robin Banks from Adavista, who specialises in helping businesses navigate these…
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How I Took Control When a Neighbour's Illegal Operations Threatened My Salon
Dealing with the challenges of an illegal business operating above your salon can feel like your worst nightmare, and in this episode I'll share my journey through what was a difficult situation. When a brothel moved in right above my treatment rooms, I was thrown into a period of stress and...
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Howard Cooper on Managing Anxiety: Strategies for Salon Pros
Anxiety can hit us all, especially in the salon industry where the pressure to perform and be on our perpetual A Game can feel overwhelming. Today, we’re having a heart-to-heart with Howard Cooper, a leading anxiety expert, who’s here to help us unpack the origins of anxiety, how it shows itself…
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Unlocking Success: Helen Ward on Elevating Salon Businesses with The Hair and Beauty Directory
The podcast episode features a vibrant discussion between Sue Davies and Helen Ward, the CEO and founder of The Hair and Beauty Directory, shedding light on the current backdrop of the hair and beauty industry. Helen shares her remarkable journey, detailing her extensive experience that spans...
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From Employee to Entrepreneur: Thriving in a Space Rental Model | Tips for Renter and Salon Owner
Creating visibility as a solo salon professional renting space within someone else's salon can present unique challenges, but there are effective strategies to enhance your business identity and stand out. This episode delves into practical tips for space renters, including the importance of...
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Transform Your Salon With Art for Client Wellbeing & Additional Revenue Streams
Introducing art into salon spaces can enhance client wellbeing and create additional revenue streams, as discussed in this engaging conversation with artist, web designer, and publisher Paola Minekov. Paola shares her journey as an artist hailing from Bulgaria and explains how her background...
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Start Over and Rise: Transforming Your Life and Business with Sara Burton
Sara Burton specialises in helping individuals recognise when they feel out of sync or uncomfortable with their life and/or business situations. She emphasises the importance of learning to disconnect from unhealthy patterns and start over, empowering listeners to take control of their futures....
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2024 Reflection - Turning Challenges into Opportunities - Ready for 2025
This episode is a reflective journey through the lessons learned during a challenging year, highlighting the importance of listening to your gut and embracing change. Sue Davies shares her personal experiences of closing two significant projects and the emotional weight of those decisions,...
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NAVIGATING THE NAIL & BEAUTY INDUSTRY FOR SUCCESS: Tips, Tricks, and Tales with Theresa Foddering, The Naildresser®️
This episode of Inspiring Salon Professionals features an insightful conversation between Sue Davies and Theresa Foddering, focussing on the importance of mentorship and knowledge sharing within the beauty industry. They discuss the concept of "Leaving The Ladder Down," which emphasises the need...
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UNLOCKING FINANCIAL SUCCESS: ESSENTIAL TIPS FOR SALON BUSINESSES with RIA-JAINE LINCOLN, THE BEAUTY ACCOUNTANT
Navigating the complexities of salon accounting can feel overwhelming, especially with the recent Budget changes impacting the beauty industry. Sue Davies welcomes Ria-Jaine Lincoln, a seasoned accountant with a deep understanding of salon operations, to provide clarity and actionable insights…
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EMPOWER YOUR SOLO SALON BUSINESS - LEVERAGING TECHNOLOGY TO ENHANCE VISIBILITY & CLIENT JOURNEY with JM CHALAYER
The conversation between Sue Davies and JM Chalayer offers a deep dive into the challenges and opportunities faced by solo beauty professionals working in the salon industry. With JENA as the podcast's first official sponsor, JM outlines the app's mission to simplify the day to day running of a...
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BUSINESS SUCCESS FOR WOMEN OVER 55 IN THE SALON INDUSTRY
What a conversation! I've known Wendy for a few years and have always found her insights into the business world helpful and thought provoking. In this episode we cover so much more than the title suggests, but there wasn't enough space. Wendy shares her views of the USP the salon industry has…
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STEPH STEVENSON - SALON MEMBERSHIPS | AI IN THE SALON | BUSINESS INTELLIGENCE
Welcoming Stephanie Stevenson to the Inspiring Salon Professionals podcast. Steph joined me recently for a catch up and a conversation that's long overdue. Steph is a global business leader with over 30 years of experience in the hair, retail, and business sectors. Founder of the award-winning…
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CUSTOMER JOURNEY PT 7 - BEING DISCOVERED THROUGH BLOGGING & VISIBILITY with MANDIE HOLGATE
In this episode of Inspiring Salon Professionals I talk with Mandie Holgate who is an international business coach and cheerleader. In this episode we continue on the client journey series discussing the ways the clients find you online and how you can promote your business in different ways....
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CUSTOMER JOURNEY PT 6 MAINTAINING YOUR PROFESSIONALISM with DEBBIE ALLEN
Joining me on this episode is Debbie Allen, a salon professional and education expert who has over 40 years served. We discuss how your professional boundaries advise your clients on how your business operates, what they can expect and also how they help you maintain your own sense of self,...
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CUSTOMER JOURNEY PT 5 RECONNECTION
Welcome to the final part in the series on Customer Journey and in this episode I'm talking all things Reconnection. How to communicate and maintain relationships with clients once they've walked out of your venue. The methods are varied and cover areas like: Client goody bags with free gifts,...
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CUSTOMER JOURNEY PT 4 - DEPARTURE
In this episode we continue the series on Customer Journey and look at departure and how that flows for your client. Checking in with them on their happy level at the end of their service Aftercare and homecare with professional recommendations Rebooking and payment with simplicity and ease…
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CLIENT JOURNEY PT 3 AMBIENCE
Welcome to the third part of my series on Customer Journey where we're exploring the variety of ways that you connect with your clients. The ethereal nature of ambience is that something that your client may not be able to exactly put their finger on until it’s not right. Ambience is that feeling...
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YOUR CUSTOMER JOURNEY PT 2 - WELCOME
Welcome to Part 2 of the Customer Journey series I'm sharing over the next few weeks. The Welcome you provide for your clients is a fundamental part of why they revisit your business. If you get your welcome right, it tells the client that they've chosen well, that you align with them and that…
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YOUR CUSTOMER JOURNEY PART 1 - DISCOVERY
Customer Journey is about the first moment of connection through to that long lasting bond that you have with regular clients who value you and what you do and you value them for continuing to be part of your business journey. In the coming episodes I'm going to be talking to you about the...
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CHANGING PERSPECTIVE AND GETTING CLEAR ON YOUR GOALS
This week's episode is about how your perspective and outlook can impact your world and how sometimes things can get skewed as we literally can't see the wood for the trees. My woods cleared this week as the view I look out on while I work has been a run of 12ft high Leylandii conifer trees that...
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EP 64 UNDERSTANDING YOUR MARKETPLACE AND HARNESSING THE POWER OF EMAIL Pt 2 with RYAN POWER
Join myself and Ryan Power of Salonology as we take a deep dive into what makes you stand out in the marketplace to your clients, both potential and existing and how to use email to make the difference in your business. The conversation is over 2 episodes as we discussed a whole lot more than we...
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EP 63 UNDERSTANDING YOUR MARKETPLACE AND HARNESSING THE POWER OF EMAIL Pt 1 with RYAN POWER
Join myself and Ryan Power of Salonology as we take a deep dive into what makes you stand out in the marketplace to your clients, both potential and existing and how to use email to make the difference in your business. The conversation is over 2 episodes as we discussed a whole lot more than we...
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EP 62 INTERNATIONAL WOMEN'S DAY 2024 - MORE THAN 'JUST'
Join me on this International Women's Day as I talk about collaboration amongst women and why we are more than "JUST'. In today's industry we experience unconcious bias regularly from the media, our families, teachers, careers advisors but worse is when we do it to ourselves. When was the last…
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EP61 SCRATCH STARS AWARDS with HELENA BIGGS, SCRATCH STARS ORGANISER & MANAGING EDITOR, SCRATCH MAGAZINE
In this episode I have a deep dive with Helena Biggs on the Scratch Stars Awards, THE nail industry awards. Now in it's 12th year and one of the most integrity filled award systems in the salon industry. I'm a tad biased as I have been involved as an entrant, finalist, winner and judge since the...
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EP 60 ARE YOU JOINING US AT THE CAREER & SMALL BUSINESS HUB at PRO BEAUTY LONDON 24
This episode features the Career & Small Business Hub that I'm jointly hosting with Helen Ward. We know it's going to be an amazing weekend and will be kicked off by the Salon Education Journal and The Hair & Beauty Directory LAUNCH PARTY! The Career & Small Business Hub is the collaborative…
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E50 SALON RECRUITMENT & LOCATING NEW SALON BRANDS ON THE SOURCE with HOLLIE POWER
Joining me on this episode is salon cheerleader, Hollie Power from The Source & Salonology. Hollie has been a spa owner, recruitment specialist, salon coach and more over her career and joins me to talk about recruitment in the salon industry and her new baby Salon Source. Hollie shares her...
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EP59 INTRODUCING SALON EDUCATION JOURNAL
Today is launch day for the all new salon industry publication, Salon Education Journal. SEJ is the creation of myself and my business partner, Di Hughes, who has worked with me on Nabuno and many other salon related projects since 2014. Here is a little background on Salon Education Journal.…
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EP 58 TRADE TESTS & TRIALS - HOW THEY WORK IN A RECRUITMENT PROCESS
In this weeks episode I'm talking all things trade test and salon trials. Inspired by a post on a SM forum where a young therapist was called back for 1 day trial but wasn't paid whilst the salon gave her a full list of paying clients. How does this sit with you? I'm discussing what to expect in…
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EP57 - WHEN ADVERSITY STRIKES - HOW TO KEEP MOVING FORWARD
Adversity can strike at any time from many places. It may be self doubt, loss of a loved one, a business issue, poverty, dealing with toxic people. There are many causes but how you deal with the impact and move forward helps define you personally and as a professional. I'm sharing some back...
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S3 EP56 - CREATING PROFESSIONAL STYLE IMAGES FOR YOUR SALON BUSINESS
In this week's episode we'll be taking a look at the images you use for your client facing world, whether that's your socials, your website or your print documents. Professional images play a crucial role in establishing your credibility and in attracting clients to your business. When potential...
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EP55 RAISING STANDARDS IN THE WAXING INDUSTRY with MARTA ZACZKOWSKA
Marta Zaczkowska joins me to talk all things waxing standards and growing your waxing business the right way. The waxing industry has been a growth market within the wider salon sector for many years and with this it brings more attention from outside the industry and from social media…
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EP54 TOP 10 TIPS TO WORKING WITH A PROFESSIONAL WEBSITE DEVELOPER FOR YOUR SALON INDUSTRY WEBSITE TO WIN CLIENTS
In this episode we'll explore 10 Top Tips for recruiting an expert in website design and delve into the important things to look for in a collaborator to help you build a strong web presence. We'll go through the value that can be added to your business when working with skilled web designers who...
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EP53 TOP 10 TIPS TO CREATING A DIY SALON INDUSTRY WEBSITE TO WIN CLIENTS
In this episode we are taking a deep dive into the world of creating your own website and we delve into the crucial role that a strong web presence plays in today's digital landscape. In a Top 10 guide I'll provide you with valuable insights and a few tips to empower you to design and develop…
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EP52 SALON OWNERS ARE YOUR 'STAFF' EMPLOYED, SELF EMPLOYED OR DISGUISED EMPLOYEES?
With yet another employment tribunal finding in favour of the 'self employed' worker the salon industry needs to get a rein on how we are operating our businesses. If you have self employed workers operating in your establishment and particularly if they have moved from employed by your to self...
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ABOUT THIS SHOW
Welcome to Inspiring Salon Professionals, the Podcast that allows every salon professional, whether new or experience, to level up, build their business and career and reach for their dreams. Inspiring Salon Professionals is a blend of host, Sue Davies, covering different topical subjects within the salon industry and interviews with salon owners, industry leaders and other professionals that can share their knowledge and experience on practical skills, business skills and creating a client welcoming space. Some of the areas the podcast will cover are: * Career Development * Mindset * Recruitment and Job Hunting * Inspirational Stories from Experienced Salon Professionals & Owners * Sales & Marketing * Client Experience * Building a Brand * Salon Development * Designing your Workspace * How to Start a Salon Business The podcast covers subjects from the beginning of your career to becoming an award winning business owner and everything in between. Sue Davies is an award winning salon o
HOSTED BY
Sue Davies
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