Inspiring Salon Professionals

As we wrap up Season 4 of Inspiring Salon Professionals, the 100th episode serves as a reminder of the evolution of leadership in the salon industry. Joined by Valerie Delforge, we explore the dynamics between personal well-being and professional success. Valerie discusses her extensive experience with global beauty brands and how it shaped her understanding of effective leadership. We touch on the vital soft skills that differentiate a successful leader from one who merely manages. The conversation highlights the importance of self-reflection and reassessment, particularly in a post-pandemic world where many salon owners find themselves overwhelmed by the demands of their businesses. Valerie's insights encourage listeners to prioritise their mental health, establish boundaries, and build an environment where their teams can flourish. We delve into practical strategies for overcoming common pitfalls such as micromanagement and anxiety, inviting salon owners to embrace a more sustainable approach to their businesses, and ultimately, to their lives.Takeaways: Valerie Delforge emphasises that true leadership is about empowering others while stepping back from micromanagement, allowing teams to flourish. In today's salon environment, leaders must adapt to ongoing changes, focusing on flexibility and resilience to navigate challenges effectively. An essential part of leadership is recognising when to delegate tasks and trust your team, which can alleviate the burden of constant oversight. Valerie discusses the importance of self-reflection and time management, urging salon owners to regularly assess their business structures and personal well-being for sustainable success. The conversation highlights how anxiety in business often stems from projecting negative future scenarios rather than focusing on the present moment and achievable goals. Successful leadership, according to Valerie, involves creating a supportive atmosphere that encourages team members to thrive and contribute to the salon's vision. Links referenced in this episode:salonpreneurmagazine.co.uksue-davies.comValerie is providing all ISP listeners with a free 30 minute call when you visit her website www.thedelforgegroup.co.ukCompanies mentioned in this episode: Salonpreneur Magazine Clarins Urban Retreat l'Occitane Bliss Bar Steiner UK Europe The Salon Inspector

The salon industry is facing challenging times, and with it comes the need for salon owners to adapt to the changes that are on the horizon in employment law. My chat with Rebecca Day sheds light on the important, and often misunderstood, topic of disguised employment. It's a trap many salon owners fall into as they try to find ways to work around the complexities of regulation and trying to build a successful team. We discuss the upcoming changes in legislation that will impact how salons operate, particularly regarding employee rights and the classification of self-employed workers. Rebecca emphasises the importance of understanding the practical implications of employment status, urging salon owners to reflect on their business practices and ensure they align with legal requirements. We talk through HMRC's recent update of introducing a specific Hair & Beauty CEST form (Check Employment Status for Tax) which will help both businesses and the self employed person/employee make an informed choice on proceeding in that relationship.This episode serves as a wake-up call, highlighting the need for salon owners to be proactive in their HR strategies. We also touch on the emotional aspects of managing a team, and discussing the fact that behind every HR challenge are real people whose livelihoods, homes and families depend on these decisions. The dual topics of today's episode will create a great resource for any employers, self employed solo professionals and employees to make sure they're all on the same page and on the right side of the legislation. No one wants to end up in Employment Tribunal and Rebecca's advice helps all parties understand the best pathway.Takeaways: The concept of disguised employment is increasingly relevant for salon owners as legislation evolves, making it important to understand the differences between self-employment and employment. Understanding the practical implications of disguised employment can save salon owners from significant financial liabilities related to taxes and employee rights claims. To manage the challenges of HR in the salon industry, salon owners should maintain robust recruitment processes and clear service agreements with self-employed professionals. As new employment laws come into effect, salon owners must adapt their HR practices to ensure compliance, particularly regarding employee rights and flexible working arrangements. The importance of defining clear roles and expectations to avoid misunderstandings between salon owners and self-employed workers, particularly in client management and service delivery. Maintaining open communication and understanding the legalities surrounding self-employment can help salon owners build a positive workplace environment and mitigate potential disputes. Links referenced in this episode:dayhrconsultants.comsalonpreneurmagazine.co.uksue-davies.comCompanies mentioned in this episode: Day HR ConsultantsSalonpreneur Estee Lauder Mac Jo Malone Bobby Brown Springboard

In our conversation, Adam and I tackle the challenge of attracting the right clients within the beauty industry, introducing his concept of the '3D Client Avatar' that goes beyond traditional demographic profiling. This episode sheds light on how salon owners can refine their marketing strategies by focusing not only on the basic characteristics of their clients but also on their emotional drivers and purchasing behaviours. Adam breaks down the four types of clients in his 3D system, Bargain Hunters, Dabblers, Keepers, and Evangelists, and provides a framework for salon professionals to identify which type they are currently attracting. This nuanced understanding enables businesses to shift their marketing focus to engage and attract higher-caliber clients, consequently enhancing profitability. We also discuss the importance of consistency in branding and communication, which are important for establishing trust and loyalty among clients. Practical tips are shared for salon owners to critically evaluate their recent marketing efforts and adjust their strategies to better target their ideal clientele, setting their business up for sustainable growth.Takeaways: Understanding the importance of your ideal client avatar for effective marketing and attracting the right customers. Moving beyond basic demographics to include psychographics helps create a more nuanced client profile. Identifying different client calibers aids in targeting marketing efforts for better engagement and loyalty. Focusing on the benefits clients receive, rather than just the features of services, can lead to higher satisfaction and retention. Creating a 3D client avatar involves looking at the who, what, and why behind your ideal clients' choices. Optimising content to speak directly to the desired client caliber can significantly improve business performance. Links referenced in this episode:salonpreneurmagazine.co.ukbeautybusinesssecrets.comsue-davies.comhttps://www.instagram.com/adamchatterley/https://www.facebook.com/groups/beautybusinesshackershttps://www.youtube.com/@BeautyBusinessSecretsCompanies mentioned in this episode: Salonpreneur Magazine Beauty Business Secrets UK Spa Association

Navigating the industry as a solo worker can be both liberating and isolating, a double-edged sword that Sam Blake and I unpack in our recent conversation. We dive into the concept of a virtual staff room, an innovative idea designed to support solo professionals in the salon and wellness industry. Sam, known as the Safer Salon Geek, brings a wealth of knowledge on mental well-being and self-care strategies specifically tailored for those working alone. We discuss the unique challenges that solo pros face, from the loneliness that can creep in during quiet hours to the overwhelming tasks of managing a business without the immediate support of colleagues. The mental toll of isolation is something we explore, as we reflect on personal experiences that highlight how important it is to have a support network, even if it’s virtual. Throughout the episode, we emphasise that it's OK to not always be OK, and we encourage listeners to seek out communities where they can share their experiences, seek advice, or simply vent about the daily struggles of their professional lives. Sam's initiative aims to create a safe space where individuals can gather, share their ups and downs, and gain insights from one another. We touch on the importance of peer support and how having a sounding board can alleviate feelings of inadequacy or anxiety that often accompany solo work. Our conversation is full of personal anecdotes, illustrating how small moments of connection can create a sense of belonging and community, even in a virtual format.As we wrap up, we highlight the need for ongoing education and self-care practices in our challenging industry. The idea of a virtual staff room is not merely a place to chat; it’s a proactive step towards building a more supportive and informed community for those navigating the pressures and hard days that come with the solo working model. Sam's vision for this initiative is clear: to cultivate an environment where solo professionals feel empowered to share their experiences, learn from one another, and ultimately thrive in their careers. This conversation is a must-listen for anyone in the beauty and wellness sector, especially those who might feel alone in their journey. We encourage listeners to reach out, engage, and take advantage of the resources available to them as they build their careers in a supportive environment.Takeaways: Navigating the world of solo work can be both rewarding and isolating, and it's vital to recognise the emotional toll it can take on us. Having a supportive peer network is essential for solo pros to share experiences and alleviate feelings of loneliness and anxiety. Sam Blake's virtual staff room aims to provide a safe space where solo professionals can seek support, share challenges, and learn from one another. Mental health awareness is important for solo pros, as they often carry the burden of client emotions without a professional outlet for their own stress. Self-care practices should be incorporated into our routines to combat the stress that comes with working alone in the salon industry. It's important to remember that it's OK to not be OK, and seeking help from peers and mentors can lead to better mental well-being. Companies mentioned in this episode: Safer Salon Geek The Salon Inspector Salonpreneur magazine Links referenced in this episode:Links for Sam Blake salonpreneurmagazine.co.uksue-davies.com

Phil Jackson returns to chat with us about the potential of AI in the salon industry and how it can transform your business from overwhelm to liberation. This informative discussion, we explore how salon owners can leverage AI to streamline their operations and enhance client experiences. Phil, with his vast experience as a salon business coach, shares practical insights on utilising AI tools for various tasks, from managing client communications to automating social media posts. We also touch on the common fears and misconceptions surrounding AI, emphasising that it’s not here to replace the human touch but to enhance it. This episode is packed with actionable tips and encouraging ways to work with AI that will inspire salon professionals to embrace technology and elevate their businesses in our competitive marketplace.Takeaways: Phil Jackson emphasises the importance of AI for salon owners, claiming it can streamline operations and enhance client experiences effectively. During the episode, we discussed practical uses of AI, like automating social media posts and managing client communications, which can save salon owners precious time. Phil suggests starting simple with AI, like utilising Google Sheets & Google Gemini for inventory management, to gradually build confidence with technology. Incorporating AI into daily salon operations can help business owners focus more on creativity and client interaction, rather than tedious administrative tasks. The conversation highlights that AI, when used properly, can greatly enhance marketing efforts and client engagement strategies for salons. Phil's upcoming course, AI DIY, aims to demystify AI for salon professionals, providing step-by-step guidance to integrate AI tools into their businesses. Links referenced in this episode:sue-davies.comphiljackson.coachsalonpreneur.co.uksalonbusinessconnect.co.ukCompanies mentioned in this episode: ChatGPT Google Gemini Manus PI AI SalonPreneur

Confidence isn't just a trait; it's a skill we need to nurture throughout our careers, especially in the salon industry. In this solo episode, I'll talk about the concept of confidence, particularly how it relates to visibility in our businesses. I frequently encounter salon professionals struggling with self-doubt, whether they’re just starting out or looking to expand their client base. It's all too common to feel overwhelmed by the demands of running a business while simultaneously trying to provide top-notch services to clients. I share personal anecdotes, including my own journey of learning the ins and outs of business management while juggling other responsibilities. The key takeaway? Confidence is a silent force that can influence everything from how we price our services to how we interact with clients. I emphasise the importance of recognising our achievements and understanding that building confidence is a gradual process. By embracing our strengths and learning from our past experiences, we can shift from merely surviving in our businesses to truly thriving and shining in our respective fields. I also discuss practical strategies for enhancing visibility, including the courage to go live on social media and actively promote our services. This episode aims to empower salon professionals to step out of the shadows and confidently showcase their talents to the world.Self-doubt can be a significant barrier for many salon professionals, and in this episode, I aim to dismantle that barrier by discussing the important link between confidence and visibility. I start by sharing insights from my own experiences, where I learned that confidence doesn’t just appear overnight; it’s cultivated through practice and positive reinforcement. I recount my challenges with imposter syndrome and how comparing ourselves to others on social media can exacerbate feelings of inadequacy. The heart of the discussion revolves around understanding that everyone has their journey, and it’s essential to celebrate our unique paths rather than measuring ourselves against others. I provide actionable tips on how to build a positive mindset, encourage listeners to embrace their individuality, and highlight the importance of creating a supportive community among salon professionals. By creating an environment of collaboration rather than competition, we can uplift one another and collectively work towards greater visibility and success in our careers. This episode is a call to action for all salon professionals to recognise their worth, set realistic goals, and take steps towards becoming more visible in their industry.Takeaways: Confidence isn't just a feeling; it's a skill that requires practice and consistency. To truly shine in your business, you must embrace your unique journey and build visibility. Your mindset profoundly influences both your confidence and your ability to connect with clients. Building confidence often means learning to say 'no' and setting boundaries to protect your well-being. Success isn't measured by huge financial goals, but by achieving personal milestones that matter to you. Overcoming comparison and imposter syndrome is key to finding your authentic voice in the community where you are building your business. Links referenced in this episode:saviournails.co.uksue-davies.comConfidently Visible programme https://www.sue-davies.com/confidently-visible-programme/Companies mentioned in this episode: Saviour Nails Salonpreneur Magazine The Salon Inspector

A vibrant discussion with Nina Attfield of Lustrelash®️ Group centres around our upcoming event, Salon Business Connect, which promises to be a game-changer for salon professionals. Set against the historic backdrop of Coombe Abbey Hotel, this event is designed to not only enhance business skills but also help professionals with personal development and well-being. We delve into our vision of creating a holistic experience that acknowledges the often neglected aspect of self-care in our industry.Nina shares her journey through the beauty industry, from her beginnings as a mobile therapist to founding successful brands and now co-founding BC Events with podcast host, Sue Davies. Her insights illuminate the challenges many face in this field, including the pressures of maintaining a balance between personal and professional life. We explore how Salon Business Connect aims to address these issues by providing a platform for connection, learning, and support. The event is structured to offer valuable business talks and networking on the first day, followed by a focus on personal development, mental health and well-being on the second day, recognising that a thriving business starts with a healthy mindset.As we discuss the importance of community, we encourage our listeners to see this event as an opportunity to network, learn from industry leaders, experts from wider afield , and share their experiences with each other. It’s not just about attending another conference; it’s about engaging with a supportive community that prioritises growth and collaboration. We invite all salon professionals, whether established or new to the industry, to join us and embark on this journey of transformation at Salon Business Connect. If you want to build a sustainable, long term business now or in the future, now is the time to make the first step.Takeaways: The podcast introduces Salon Business Connect, a new salon industry event aiming to inspire and connect salon professionals across the industry. In this episode, we discuss the importance of well-being and personal reflection for salon owners, addressing the emotional challenges we face in our careers. Nina and I highlight the significance of community in the beauty industry, encouraging collaboration over competition to uplift one another. We emphasise the need for better business education within our field, as many new professionals or those new to self employment lack the necessary training to succeed in their salon businesses. The event at Coombe Abbey Hotel is designed to provide both business skills and personal growth opportunities for attendees, creating a supportive environment for all. Listeners are encouraged to engage with the event, which aims to bridge gaps between experienced professionals and newcomers, creating a space for shared learning. Links referenced in this episode:saviornails.co.uksue-davies.comsalonbusinessconnect.comCompanies mentioned in this episode: Lusterlash®️ Group & Lashphoria®️ BC Events Ltd Coombe Abbey Hotel Salon Business Connect Saviour Nails Louella Belle The Salon Inspector

Maria Rylott-Byrd shares her extensive journey in the world of skin therapy, revealing the evolution of her career from a traditional beauty therapist to a dedicated corneotherapist. With over 35 years of experience, she brings a wealth of knowledge to the podcast, discussing the intricate science behind corneotherapy - a practice that focuses on working with the skin's natural functions rather than against them. Maria's approach emphasises the importance of maintaining skin health through holistic practices that respect the skin's barrier function, and she dives into the details of her own clinic and the thriving Corneotherapy Circle she founded. The conversation takes a deep dive into how corneotherapy differs from traditional beauty treatments, highlighting the necessity of understanding skin science to effectively address various skin conditions. Maria explains the significance of using biomimetic ingredients that the skin recognises, which helps to restore and maintain its natural balance. This nuanced understanding of skin not only aids in treating clients but also empowers therapists to build a more sustainable and ethical practice. For those interested in advancing their skills, Maria discusses her accredited course, Epidermal Skin Health, which aims to bridge the gap between foundational training and advanced skin therapy knowledge. She encourages therapists to embrace this science-based approach to enhance their practice and offer their clients a more effective solution to their skin issues.Takeaways: Corneotherapy focuses on understanding the skin's natural functions and supporting its health holistically. Maria Rylott-Byrd emphasises the importance of educating therapists on skin science beyond just products. The course on Epidermal Skin Health aims to bridge gaps in foundational knowledge for aspiring corneotherapists. Learning corneotherapy can empower therapists to offer more effective and personalised skincare treatments. Holistic approaches in skincare involve addressing underlying issues like diet and stress, not just topical symptoms. Corneotherapy encourages a shift from aggressive treatments to nurturing the skin's natural barrier function. Links referenced in this episode:saviournails.co.uksue-davies.comthecorneotherapyconsultant.co.ukCompanies mentioned in this episode: Corneotherapy Circle Saviour The Salon Inspector Habia

Tracy Fensome joins us today to share her extensive journey in the world of permanent makeup (PMU) and aesthetics, highlighting the importance of adapting in a constantly changing world.. With over two decades of experience, Tracy has navigated the ups and downs of beauty entrepreneurship, facing challenges like burnout and the need for business pivots. She emphasises the significance of building a business that supports your lifestyle rather than the other way around, advocating for beauty professionals to seek sustainable practices that bring both personal and professional growth. Throughout our conversation, we explore strategies for avoiding burnout, the power of education, and the necessity of understanding your own worth in pricing services. If you’re looking to thrive in the beauty industry, Tracy’s insights could be just what you need to inspire and motivate your next steps.The conversation provides a look into the world of permanent makeup (PMU) and aesthetics. Tracy recounts her late entry into the field, emphasising how her diverse professional background has enriched her understanding of beauty and client care. We touch upon the pressing issue of burnout in the beauty sector, as Tracy shares her strategies for maintaining passion and purpose amidst the challenges that come with running a business. This episode also highlights the significance of ethical practices and the continuous pursuit of education, which Tracy advocates for as essential in establishing client trust and building credibility. Our discussion highlights the necessity for beauty pros to adapt to changing market demands. By the end of our conversation, it's clear that Tracy's mission extends beyond her own success; it is about uplifting others in the beauty community, and about creating an environment where professionals can thrive both personally and financially. With some great practical advice and motivational stories that I'm sure will resonate.Takeaways: Tracy emphasises the importance of adapting your business model to prevent burnout, sharing her personal journey in PMU and aesthetics. Building connections with clients through meaningful consultations can lead to better service outcomes and client satisfaction. The podcast highlights the significance of balancing personal life with business aspirations, urging professionals to create businesses that support their lifestyles. Tracy discusses the changing beauty industry, suggesting that professionals should stay updated with trends like natural aesthetics rather than solely relying on injectables. The conversation explores the value of education in the beauty industry, encouraging professionals to consider teaching as an avenue for additional income and personal growth. Highlighting the importance of marketing and how successful professionals must actively engage in promoting their services through various channels, including social media and traditional methods. Companies mentioned in this episode: Jena VTCT ITEC

Navigating the beauty industry can feel like a rollercoaster ride, especially for solo professionals and salon owners who need to juggle multiple roles every day. In this solo episode, I'm laying it all on the table as I tackle the challenge often felt between confidence and visibility. I reflect on how many of us, despite being skilled at our craft, might struggle with the some aspects of our profession like showcasing our work online or asserting our worth in client communications. It's a struggle that resonates with so many, and I’m here to shed light on it and offer a few words of advice.I draw from personal experiences, including my journey through building the 'Confidently Visible' programme, which is designed to help salon professionals step into their power and showcase their uniqueness with confidence. We discuss the impact of mindset on everything from pricing strategies to handling client complaints. The truth is, confidence is a big component that influences how we conduct our business, yet it’s often neglected in our training. This episode invites listeners to explore their self-doubts and understand that confidence can and should be cultivated. I share tips and techniques, such as journaling achievements and practicing positive affirmations, which can help shift our internal dialogues toward a more empowering narrative.We also dive into some of the emotional barriers that can hold us back like imposter syndrome, the need for perfection, and the fear of judgment from others. By addressing these issues directly, I hope to provide a better understanding of why confidence matters in our sector and how we can actively work to build it. The episode is both a personal reflection and a motivational call to action for salon professionals to embrace their journeys, acknowledge their worth, and ultimately, to become the confident faces of their brands. I hope to instil a sense of camaraderie among you, the listeners, reminding you that you are not alone in your struggles and that confidence is something we can all work on together.Takeaways: Confidence isn't just a feeling; it's a skill that requires practice and self-reflection in our work. Many salon professionals struggle with self-doubt, especially when they step into the role of solopreneur; it's important to address this. Understanding the importance of visibility in our businesses can significantly change how clients perceive our value. Imposter syndrome and comparison-itis are common challenges, but recognising our achievements can help us overcome these hurdles. Setting boundaries with clients is essential for maintaining a healthy work-life balance and managing workload effectively. Building confidence is a journey, and practicing self-affirmation and mindfulness can lead to substantial personal growth. Companies mentioned in this episode: Jena Carl Hinder - Salon Help Maddie Cook Sue Davies The Salon Inspector

Mother’s Day can be a complicated time, especially as we work predominantly with women and where we often find ourselves navigating the wide variety of emotions tied to motherhood. In this reflective solo episode, I talk about the challenges that come with this day, from the joy of new mothers celebrating their first Mothers' Day to the deep sorrow of those who have faced baby loss or maternal loss. I share my own experiences, including the reality of losing my own mother and how that has impacted my perspective on motherhood and the expectations that come with it. We also touch on the importance of recognising the choices some women make not to become mothers and how our understanding and sensitivity as salon professionals can profoundly affect our clients and our teams. Let’s take a moment to acknowledge the diverse experiences surrounding motherhood and how we can create a more compassionate environment in our businesses.It's a complicated time for many and in our role as salon professionals where the dynamics of motherhood are intricately woven into our daily lives as service providers. As I reflect on my own experiences, I share some of the diverse issues surrounding motherhood. This episode goes into the realities of being a mother while also honouring those who have faced the the emotional challenges of baby loss, fertility struggles, and the decision not to become a parent at all. We recognise the spectrum of motherhood, from the joy of new beginnings with first-time mothers to the sorrow of those who remember a child they lost. It’s a day that can bring joy for some but can also be a poignant reminder for others of what they’ve lost or may never have. The complexities of these experiences are often overlooked in a business where we are expected to maintain a facade of cheerfulness and positivity at all times. I encourage listeners to take a moment to reflect on how these issues impact not just our clients but also ourselves and our teams. It’s essential to provide a supportive environment within our salons, acknowledging that not everyone celebrates Mothers' Day in the same way. We should approach this day with sensitivity and kindness, recognising the varying emotions it can evoke for those we serve. This episode is a heartfelt reminder to celebrate the diversity of motherhood and to be mindful of those who may be silently struggling on this day.Takeaways: Mothers' Day can be a complex emotional landscape for those in the salon industry, reflecting both joy and profound loss. We must acknowledge the diverse experiences of motherhood, from new moms to those facing maternal loss and infertility issues. As salon professionals, we hold space for our clients' stories of motherhood, which can include pain, loss, and the choice not to become a mother. The pressure to return to work after experiencing loss can lead to delayed grief, affecting our well-being and our ability to serve clients. It's essential to create an environment where clients can opt out of Mothers' Day celebrations if it brings them pain or discomfort. Understanding and supporting the varied journeys of motherhood can foster a deeper connection with our clients and team members. Companies mentioned in this episode: Jena - https://www.jena.so/partnerships/sue-davies Tommy's Appeal - https://www.tommys.org/about-us The Salon Inspector - https://sue-davies.com

Please note that this was a live recording and there are a few sound glitches here and there. Today, we dive into The Meta Disconnect and how salon business owner can rethink their marketing strategies beyond social media. With a panel of industry experts including Ryan Power, Helen Ward, Theresa Foddering, and Sam Blake, we tackle the challenges posed by recent shifts in Meta's policies that could impact how we connect with clients. From the dangers of placing too much reliance on platforms we don't control, to the vital importance of building direct relationships with our clients through email lists and traditional marketing tactics, we explore a range of approaches that may bring better long term results. Each panelist brings their own perspective, emphasising the need for sustainable practices that keep our businesses thriving in a noisy marketplace. Join us as we discuss a variety of ideas and inspire you to take steps towards reimagining how you market your business on and offline.The world of salon marketing is evolving, and in this live episode of Inspiring Salon Professionals, host Sue Davies and a panel of industry experts delve into the implications of the 'Meta Disconnect'—a phenomenon emerging from recent changes in social media platforms that could significantly affect how salons promote themselves. Featured on the panel are Ryan Power of Salonology, Helen Ward from The Hair & Beauty Directory, Theresa Foddering - The Naildresser, and Sam Blake - The Safer Salon Geek, who each bring their own individual perspectives to the conversation. As the discussion unfolds, the panel addresses the challenges salon owners face in a landscape where social media's reliability is increasingly questioned. With recent policy shifts from Meta that have raised concerns about content moderation and the safety of marginalised voices, the experts emphasise the urgency for salons to rethink their marketing strategies. Ryan Power warns against the dangers of building a business solely on social media, likening it to walking a tightrope without a safety net. The panelists propose a multi-faceted approach to marketing that includes leveraging email communications, engaging with local communities, and exploring offline promotional avenues. Throughout the episode, listeners are encouraged to reflect on their current marketing practices and consider how they can diversify their outreach efforts. The conversation highlights the importance of connecting authentically with clients and suggests practical steps such as collaborations with local businesses, using directories, and maximising the potential of a healthy website. By shifting the focus back to foundational marketing strategies, salon owners can ensure their businesses remain resilient and adaptable in an ever-changing digital landscape. This episode is a call to action for salon professionals to reclaim their marketing power beyond the confines of social media.Takeaways: The podcast emphasises the need to diversify marketing strategies beyond social media to protect your salon's visibility and client connection. Panelists highlight that building a business solely on social media is risky due to potential platform changes and account issues. Utilising email marketing and direct communication methods can create a more secure and reliable client engagement strategy. The conversation stresses the importance of local networking and collaborations to enhance business visibility and client loyalty. Experts agree that traditional marketing methods, like leaflet drops, still hold value in attracting clients within your local area. The discussion touches on the need for salon professionals to understand and utilise platforms like Google Business to improve search visibility. Links referenced in this episode:sue-davies.comjena.sosalonology.ukthehairandbeauty.directorythenaildresser.co.ukCompanies mentioned in this episode: Jena Salonology Hair and Beauty Directory Safer Salon Geek The NaildresserThe Salon Inspector

Kerry Beavis joins us today to dive deep into the world of self-care, Pilates, and the journey of burnout recovery. At the heart of our conversation is the vital importance of prioritising self-care as a non-negotiable aspect of life, especially for us in the demanding salon and wellness industries. Kerry shares her own experiences, from navigating the ups and downs of her 20+ year beauty career to embracing the holistic practices that have allowed her to empower others. We discuss how small, intentional rituals can transform our lives and businesses, ultimately leading to greater balance and fulfilment. Join us as we explore the transformative power of self-awareness, movement, and nurturing our inner selves, reminding us that taking care of ourselves is the first step toward helping others thrive.This is a heartfelt chat about self-care, Pilates, and the importance of avoiding burnout in the hectic beauty industry. Kerry has navigated her way through both triumphs and challenges, from winning Professional Beauty Therapist of the Year back in 2016 to mentoring others in the wellness field. In our conversation, we dive deep into the transformative power of self-care, emphasising that it should be routine for everyone.We reflect on our personal journeys, discussing the importance of recognising the signs of burnout and the necessity of taking time to recharge. Whether it’s through Pilates, meditation, or simply allowing ourselves moments of peace, Kerry's message is clear: prioritise your well-being to thrive not just in business but in life itself.EXCLUSIVE OFFERKerry's very kindly giving all ISP audience members a free month on her Balanced With Kerry self care membership. Simply visit her balanced sanctuary sign up and enter code:CODE - SUEDAVIS100 and you will get their first month for free, then a rolling monthly payment of £9.99.This is a limited offer so may not be available if you are trying to redeem at a later date.Takeaways: Self-care isn't just a luxury; it's a necessary practice to prevent burnout in the beauty industry. Kerry emphasises the importance of fostering a mindful connection to our bodies through practices like Pilates and breath work. Creating a supportive community among therapists can significantly enhance personal and professional well-being. It's essential to recognise that choosing to prioritise self-care can lead to better outcomes in both business and personal life. Links referenced in this episode:balancedwithkerry.comsue-davies.comCompanies mentioned in this episode: Professional Beauty Jena (ISP Brand Partner) SEJ (Salon Education Journal) The Salon Inspector™️ Scratch Stars Balanced with Kerry

Body confidence and inclusion are more than just buzzwords in the salon industry; they are essential elements that shape the experiences of everyone involved, from clients to professionals. In this episode, I sit down with Amy Bates, a body confidence coach and passionate advocate for inclusivity, to explore how fostering a welcoming and body-positive environment can significantly impact salons. We delve into the importance of representation and the need for salon owners and teams to actively create spaces where all individuals feel valued and empowered, regardless of their shape, size, or background. Amy shares her journey and insights on how understanding body image issues affects not only the clients but also the professionals working in the industry. Tune in as we discuss actionable strategies that salon owners can implement to cultivate a more inclusive atmosphere, ultimately enhancing the overall client experience and team dynamics.Diving deep into the realms of body confidence and inclusion within the salon industry, Amy Bates brings a fresh perspective that challenges the status quo. We explore how the salon environment can either bolster or undermine a client's self-esteem, with Amy sharing her journey from police work to becoming a body confidence coach. Her insights reveal the profound impact that inclusivity can have, not just on clients but also on salon professionals and owners. The conversation touches on the necessity of creating spaces where all body types are celebrated and accepted, emphasising that the salon should be a sanctuary for everyone, regardless of size, shape, or background. We reflect on the real-world implications of body image issues in the salon and how professionals can better support their clients in navigating these challenges. This episode underlines the importance of empathy, understanding, and the need for salon owners to adopt inclusive practices to foster a welcoming atmosphere.Much of the conversation revolves around Amy's new book, Beauty & The Bullsh*t where she gives background on this important subject as well as actionable chapters to help readers make changes in their world.Takeaways: Creating an inclusive salon environment fosters body confidence among team members and clients alike, directly enhancing the overall experience. Understanding the nuances of body image and diversity in the salon industry can significantly improve client relationships and retention rates. Professionals in the beauty industry must recognise their own biases and how they can impact the mental well-being of both clients and colleagues. Using proper inclusive language and imagery in marketing can help clients feel welcome and represented, leading to a more loyal customer base. Building a culture of openness around body positivity and mental health issues not only strengthens the team but also creates a safer space for clients. Incorporating training on body confidence and inclusion as part of professional development can elevate service standards and improve staff morale. Buy Amy's book Beauty & the Bullsh*tFind Amy on Insta - @the_beauty_rebellionand LinkedInInspiring Salon Professionals is produced in partnership with Jena, the online booking system for solo beauty pros. You can find out more by clicking my partner link hereCompanies mentioned in this episode: Brastop Jena Beauty Rebellion WUCA Tommy's Cancer Trust

Maximising your salon's visibility online is a necessary part of business ownership, and in this episode, we dive deep into how to leverage Google Business Profile and your Apple Business Showcase to make that happen. As a salon business, it’s an essential part of your client journey to ensure potential clients can easily find you, and these platforms are game changers for this task. We explore how setting up these profiles not only boosts your local SEO but also enhances your credibility and engagement with clients, all at no cost. I’ll walk you through the steps to get started, share insights on optimising your listings, and highlight the importance of keeping your information fresh and relevant. Tune in to discover strategies that can transform your online presence and attract more clients to your salon.Sue Davies provides a wealth of insights into maximising online visibility for salon businesses through Google Business Profile and Apple Business Connect and the Apple Business Showcase. The episode highlights the importance of these platforms in the digital marketplace, where potential clients are primarily searching for services through Google or Apple Maps. Sue stresses that if a salon is not listed or listed but not optimised on these platforms, they are likely to miss out on numerous opportunities, as clients will gravitate towards competitors who are more visible online or have completed and are maintaining this shop window.Sue gives an in-depth analysis of Google Business Profile - formerly known as Google My Business - and breaks down its functionalities. She explains how it serves as a vital tool for local SEO, enhancing a salon's online presence by providing essential information such as contact details, operating hours, and customer reviews. Sue shares specific strategies for optimising these listings, including the significance of using high-quality images and creating a welcoming business description that resonates with potential clients. The ease of interaction that the platform offers, such as booking appointments directly from the profile, is highlighted as a major advantage.Transitioning to Apple Business Connect/Showcase, Sue reveals the significance of being present on this platform as well. With a large number of clients using Apple devices, having a presence on Apple Maps can significantly boost business visibility. Sue discusses the similarities and differences between the two platforms, encouraging salon owners to utilise both to extend their reach. She concludes the episode with a sneak peek into her upcoming course aimed at helping salon business owners navigate these digital tools effectively, underscoring that this knowledge is essential for anyone wanting to thrive in the salon industry today.Takeaways: Utilising Google Business Profile effectively can significantly enhance your salon's online visibility and client engagement. Apple Business Connect & Showcase offers a new opportunity for salons to reach clients on Apple Maps and increase trustworthiness. Both Google and Apple platforms provide free tools that can help attract warm clients who are already interested in your services. Regularly updating your business profiles with fresh content is crucial for maintaining an active online presence and credibility. SEO strategies are important in optimising your profiles and relevant keywords will help potential clients find your salon first. Being listed on both Google and Apple platforms increases your chances of being discovered by clients searching for your services. Links referenced in this episode:sue-davies.comaskthepublic.combuymeacoffee.comCompanies mentioned in this episode: Jena Google business.google.com Apple businessconnect.apple.com Pinterest YouTube Clubhouse

Data protection and UK GDPR compliance is an important but often misunderstood topic in our industry, affecting every salon professional and owner. Today, we dive into the complex world of the GDPR law, with Robin Banks from Adavista, who specialises in helping businesses navigate these regulations with confidence. We discuss the changes that came into effect back in 2018 and the ongoing challenges solo & salon business owners face in ensuring compliance while managing client information. From understanding ICO registration to handling client data properly, this episode aims to demystify the GDPR minefield and provide actionable insights. We also explore the nuances of data portability and the responsibilities and challenges that may come with using third-party booking systems, ensuring you're well-equipped to protect your business and your clients. Tune in for an enlightening conversation that will empower you to embrace compliance without fear. Grab a notepad and pen - you may need one!Data protection and compliance can feel like a labyrinth, especially for salon pros navigating the subject of GDPR. This episode features Robyn Banks, a GDPR expert, who simplifies the regulations affecting businesses of all sizes, whether you're running a solo side hustle or managing a multi-location salon. We explore the evolution of data protection laws, focusing on the significant changes that came with GDPR in 2018, and the ongoing implications for how client data is handled. Robyn clarifies essential considerations such as data portability and how your booking system has to enable the movement of your client data, the necessity for ICO registration, and the importance of privacy notices, all while ensuring that the conversation remains approachable and devoid of legal jargon. By the end of our discussion, listeners will be equipped with practical strategies for ensuring compliance, safeguarding client trust, and avoiding the pitfalls that can arise from mishandling personal data.In this informative episode, we tackle the often-overlooked aspects of data protection in the beauty and wellness industry. Robyn emphasises the responsibilities salon owners have when collecting and processing personal data, highlighting the need for clear communication with clients regarding their rights. We also discuss the important role of documentation, from subject access requests to the importance of keeping accurate records of client interactions. Robyn's insights serve as a valuable reminder that data protection is not just a legal obligation but a fundamental component of maintaining a professional and trustworthy business. For salon professionals unsure of their compliance status, this episode provides a wealth of information and practical advice to help them navigate the complexities of GDPR with confidence.As we explore the nuances of GDPR, Robyn offers a wealth of knowledge that is both practical and essential for salon professionals. This episode sheds light on the critical areas of data portability and the rights clients have regarding their personal information. Robyn discusses the importance of maintaining compliance not only to avoid fines but also to maintain a trusting relationship with clients. We delve into the specifics of how to implement GDPR regulations effectively, including the necessity of privacy notices and the potential pitfalls of neglecting data protection duties. The conversation is designed to empower salon owners and professionals, equipping them to handle client data responsibly. With clear explanations and actionable steps, listeners will leave with a solid understanding of how to integrate GDPR into their business practices without feeling overwhelmed.Takeaways: Understanding GDPR is crucial for every business, regardless of size or nature, as it applies universally to personal data handling. Simultaneous compliance with GDPR and effective data management means implementing clear privacy notices and protocols for client data protection. Data portability allows clients to request their information from one business to another, emphasising the need for seamless data transfer processes and this also relates to your data moving between booking system suppliers. Businesses must register with the ICO within six months of operation, regardless of whether they are side hustle, a sole trader or a larger enterprise. Maintaining an Accountability document is necessary for businesses to outline their data protection measures and demonstrate compliance with GDPR requirements. AI tools can streamline data management but must be used cautiously to ensure compliance with privacy laws and intellectual property rights. Links referenced in this episode:adavista.comsue-davies.comCompanies mentioned in this episode: Adavista ICO Jena Mailchimp Brevo Mailerlite

Dealing with the challenges of an illegal business operating above your salon can feel like your worst nightmare, and in this episode I'll share my journey through what was a difficult situation. When a brothel moved in right above my treatment rooms, I was thrown into a period of stress and uncertainty that impacted my business and my clients. It forced me to confront not just the immediate noise and disruption, but also the long-term implications for my reputation and client relationships. This episode looks at the lessons I learned during that tough time, from navigating conversations with clients to dealing with landlords, letting agents and local authorities. Ultimately, I emerged with a newfound resilience and a clearer understanding of how to tackle adversity head-on. If you’re facing similar challenges, I hope my experiences can offer some guidance and support.Sue Davies, the host of the podcast, shares a challenging experience that most salon owners never have to face but will understand the impact of: having a brothel operating directly above her business. The episode unpacks the many layers of this situation, beginning with the moment Sue and her team first noticed the unusual activity above her salon, quickly escalating into a damage limitation crisis. As she describes the initial disbelief and confusion, the chaotic world of a small business owner grappling with unexpected adversity like this will become apparent.The story takes a more serious tone as Sue reflects on the emotional and professional ramifications of having a brothel overhead. She confronts the fear and anxiety that came with the realisation that her clients might associate her salon with the illicit activities taking place above and sharing an entrance space with her business. This episode is filled with the her determination to protect her business's reputation, illustrating the lengths to which she went to manage the situation and turn Nancy Drew. From communicating with clients to exploring legal options, Sue's journey through this challenge showcases the resilience required to navigate such a tumultuous experience. Additionally, the episode serves as a cautionary tale for other salon professionals, highlighting the importance of vigilance in their neighbourhoods and the potential for illegal activities to impact their livelihoods as Sue shares how once the brothel was gone the tenant then introduced a cannabis farm. Sue's story is not only about survival but also about how her salon community and the connections formed over years in the local area meant she was able to make an impact on the situation. She emphasises the necessity of reaching out for support and gaining knowledge around the law when something unexpected happens.This episode is a powerful reminder of the unexpected challenges that can arise in the beauty industry and the strength it takes to overcome them.Takeaways: Navigating the complexities of running a salon with an illegal business above it can be daunting and stressful, requiring careful consideration and immediate action. Transparency with clients about the challenges faced due to illicit activities can help maintain trust and understanding during tough times. Engaging local authorities and legal support is important when dealing with illegal business operations, as they can provide guidance and protection. Building a strong community network can aid in addressing and resolving issues that arise from neighbouring illegal businesses, enabling support and sharing of information. Documenting everything and being persistent in reporting illegal activities can create a paper trail that may help law enforcement take action. Ultimately, overcoming adversity in business requires resilience, creativity, and a proactive approach to problem-solving in the face of unexpected challenges. Links referenced in this episode:sue-davies.combuymeacoffee.com

Anxiety can hit us all, especially in the salon industry where the pressure to perform and be on our perpetual A Game can feel overwhelming. Today, we’re having a heart-to-heart with Howard Cooper, a leading anxiety expert, who’s here to help us unpack the origins of anxiety, how it shows itself in our lives, and most importantly, how we can tackle it head-on. Together Howard and I dive deep into the common misconceptions about anxiety, emphasising that change doesn’t have to be a long, drawn-out process; it can happen rapidly if we approach it the right way. We also explore practical tools and strategies, like Howard's own creation, The Willingness Ladder, that can shift our mindset and help us reclaim our peace of mind. So, whether you're a salon professional juggling a packed schedule or just someone trying to navigate life’s ups and downs, there’s a wealth of advice in this conversation that we hope will resonate with you and inspire some real change.Takeaways: Understanding anxiety involves recognising how it manifests both mentally and physically, leading to practical coping strategies. Howard's Willingness Ladder is a powerful tool that allows individuals to shift their relationship with anxiety-provoking thoughts. Myths surrounding anxiety often contribute to a cycle of fear; acknowledging that thoughts are just thoughts can reduce their power. Setting boundaries and reducing the pressure of 'musts' and 'shoulds' can create a healthier work-life balance and improve overall wellbeing. Companies/people mentioned in this episode: Howard Cooper Jena BBC Morning Live Dr Albert EllisTo connect with Howard Cooper, you can find him as easy as Google searching and also on his website and his YouTube channelInspiring Salon Professionals is produced in partnership with Jena, the booking system created for solo beauty professionals. To find out more, please click the link to connect with Jena Sue Davies is The Salon Inspector™️ and helps salon businesses review and enhance their client journeys to attract and retain more clients and build a more sustainable business. Sue also runs the 1-2-1 Confidently Visible! programme using mindset techniques to help small business owners get ahead of their business with confidence and positivity. Find out more here.

The podcast episode features a vibrant discussion between Sue Davies and Helen Ward, the CEO and founder of The Hair and Beauty Directory, shedding light on the current backdrop of the hair and beauty industry. Helen shares her remarkable journey, detailing her extensive experience that spans nearly three decades in various roles, from salon owner to industry educator. The conversation emphasises Helen's commitment to improving industry standards and creating a supportive community for salon professionals. Listeners gain insights into how The Hair and Beauty Directory serves as a valuable resource, not just as a directory, but as a platform for education, networking, and professional growth. Helen shares how the directory is a resource for consumers, professionals, suppliers, educators, podcasters & publishers as well as judges and competitors. The Hair and Beauty Directory has something for every need surrounding the salon industry on an international level.Throughout the episode, the pair delve into the emotional struggles that salon owners often face, particularly feelings of isolation even amidst a bustling salon environment. Helen and Sue candidly discuss the challenges of navigating the post-pandemic salon world, highlighting the need for peer support and connection among professionals. Helen passionately encourages salon owners to engage in continual education and to participate in competitions and events, which can be transformative both personally and professionally. Her enthusiasm for learning and growth is infectious, motivating listeners to seek out opportunities that can elevate their skills and standards.The discussion also covers the practical aspects of running a salon in a continually growing and competitive market, including the importance of online visibility and how The Hair and Beauty Directory aids professionals in achieving this through personalised SEO and marketing tools. Helen explains the directory's wide range of features, including job postings and event listings, tailored to meet the diverse needs of the beauty industry. By the end of the episode, it is clear that The Hair and Beauty Directory is more than just a service; it represents a movement towards collaboration and excellence in the hair and beauty sector, encouraging professionals to uplift one another and thrive together.They discuss the benefits of utilising Google Business Profiles and how this can provide a strong presence online. Takeaways: Helen Ward emphasises the importance of continuous learning and adapting to industry changes. Building connections globally through events can lead to valuable opportunities and insights. Feedback from competitions can significantly enhance skills and lead to business growth. The Hair and Beauty Directory serves as a valuable resource for salon professionals. Maintaining a strong Google presence is important for attracting new clients. Navigating the challenges of salon ownership requires strong support networks and adaptability. Links referenced in this episode:www.thehairandbeauty.directorysue-davies.comjena.soSirens Hair & Beauty - DurhamCompanies mentioned in this episode: Hair and Beauty Directory Sirens Hair & Beauty Professional Beauty The Salon Inspector Scratch Stars Jena Buy Me A Coffee and support the podcast you love listening to.Inspiring Salon Professionals is produced in partnership with Jena, the online booking system for solo beauty professionals. You can find out more about becoming a Jena user here

Creating visibility as a solo salon professional renting space within someone else's salon can present unique challenges, but there are effective strategies to enhance your business identity and stand out. This episode delves into practical tips for space renters, including the importance of clarifying your business identity, leveraging the host salon's clientele, where possible, and utilising digital tools like Google Business Profile and personal websites. Communication is key; educating clients about your independent status can help prevent confusion and establish trust. Additionally, we explore the significance of branding your physical workspace and engaging in collaborative promotions with the host salon to reinforce your presence. Join me as we navigate the complexities of being a business within a business, highlighting both the opportunities and pitfalls to watch out for.The beauty industry is witnessing a significant shift as more professionals opt to rent space within established salons rather than working as traditional employees. This transformation brings both opportunities and challenges, which Sue Davies explores in depth. She emphasises the growing trend of solo salon professionals needing to establish their identity and visibility amidst the backdrop of a host salon. Highlighting the importance of intentional branding, Sue offers practical advice on how to differentiate oneself while maintaining harmony with the salon's established image. From creating branded marketing materials to using social media strategically, she provides a roadmap for building a recognisable brand within a shared space. Additionally, Sue tackles the pressing issue of hidden employment, urging salon owners and renters alike to understand their rights and the responsibilities that come with their respective roles. This episode serves as a comprehensive guide for those navigating the complexities of space renting, offering valuable insights into how to thrive in an evolving industry landscape.Takeaways: Clarify your business identity to ensure clients recognise you as an independent professional. Leverage the host salon's clientele by collaborating on promotions and marketing efforts. Establish a strong online presence with a branded website and social media profiles. Utilise Google Business Profile to enhance your visibility and attract new clients. Educate clients about your independent business through communication and branding materials. Consider the implications of transitioning from employment to self-employment in the salon industry. Links referenced in this episode:sue-davies.compausereset.co.ukFind out more about Jena, the booking system created for solo beauty prosWant to support the podcast? You can contribute at buymeacoffee.com/suedaviesCompanies/people mentioned in this episode:Jena Google Mailerlite Mailchimp Google Business Profile J.M. Chalayer

Introducing art into salon spaces can enhance client wellbeing and create additional revenue streams, as discussed in this engaging conversation with artist, web designer, and publisher Paola Minekov. Paola shares her journey as an artist hailing from Bulgaria and explains how her background influences her distinctive style, which combines abstraction and figuration. Throughout the episode, we explore the impact of thoughtful art placement and colour selection in salons, emphasising the emotional connections that art can generate. By incorporating art into their salons, you can elevate the client experience, making visits feel more personal and enriching. Join us as we delve into the transformative power of art and discover how it can be an important component of a successful salon business.The dialogue between Sue and Paola Minekov opens up a rich exploration of the the way art can benefit the salon experience. We talk about how showcasing art can be a transformative force in enhancing client interactions. Paola, who has transitioned from a background steeped in family artistry to becoming a multifaceted creative professional, discusses her unique artistic style. The conversation touches upon the idea that art is not just a decorative element but can be considered a positive addition to the salon space that can influence the emotional ambience of a space. One of the key themes of the episode is how art can create a welcoming and calming environment for clients in salons, offering them a moment of respite from their hectic lives. Sue and Paola discuss practical strategies for salon owners to incorporate art into their spaces, whether through commissioned pieces from local artists or by hosting art events and workshops that engage clients in creative activities. This approach not only beautifies the salon but also brings a sense of community and connection, helping clients feel more at ease during their appointments. The episode ultimately conveys that art can elevate the client experience, making it more memorable and emotionally resonant, while also providing an additional revenue stream for salon owners through the sale of artworks and hosted events.Takeaways:Art can significantly enhance the client experience in salons by creating a calming atmosphere. Art can be an additional revenue streamIncorporating local artists' works can provide unique experiences and community connections for clients. Engaging clients in art workshops can enhance wellbeing and build a loyal customer base. Art is not only a visual pleasure; it can serve as a therapeutic opportunity for clients. Understanding colour psychology can help salon owners create environments that resonate with their clients. A well-curated art space in a salon can differentiate it from competitors and attract more visitors. Links referenced in this episode:www.sue-davies.comhttps://paola.art/https://www.jena.so/partnerships/sue-daviesThe Inspiring Salon Professionals Podcast is produced in partnership with Jena, the booking system created for solo beauty professionals.

Sara Burton specialises in helping individuals recognise when they feel out of sync or uncomfortable with their life and/or business situations. She emphasises the importance of learning to disconnect from unhealthy patterns and start over, empowering listeners to take control of their futures. During our conversation, we explore the significance of unshakable confidence and how it can transform the way we navigate challenges. Sara shares her insights on the necessity of decluttering not just our physical spaces, but also our minds, to foster creativity and clarity. Join us for a light-hearted but impacting discussion on making meaningful changes and embracing new beginnings in both personal and professional worlds.The conversation shifts to the impact of external influences on personal and professional identities, highlighting the challenges salon/beauty business owners face when transitioning from employee to small business owner. Sara discusses the psychological barriers that can hinder growth, such as procrastination and self-doubt, and how these can be addressed through self-awareness and intentional action. With a focus on the mental shifts required to thrive in the hair & beauty industry, she provides practical strategies for overcoming the fear of the unknown. By fostering a supportive community and encouraging collaboration over competition, Sara and Sue inspire listeners to seek out mentorship and connection, emphasising that no one has to navigate these transitions alone. The episode serves as a reminder that the beauty of starting over lies in the opportunities it presents for learning, growth, and ultimately, fulfilment in both personal and professional situations.Takeaways: Recognising when you feel out of sync is essential for personal and professional growth. Disconnecting from unhealthy patterns allows for a fresh start and new opportunities. Understanding your own identity is important when transitioning from employee to small business owner. Trusting your gut instinct can guide you towards making empowering decisions in life. Embracing change can lead to new opportunities and a better version of yourself. Creating a supportive network is necessary for overcoming challenges and gaining confidence. Links referenced in this episode:sue-davies.comsaraburton.co.ukCompanies/People mentioned in this episode: Felix Dennis Start Over And Rise Jena The Salon Inspector Clubhouse

This episode is a reflective journey through the lessons learned during a challenging year, highlighting the importance of listening to your gut and embracing change. Sue Davies shares her personal experiences of closing two significant projects and the emotional weight of those decisions, ultimately leading to a newfound clarity and freedom. As she navigates through the ups and downs, she emphasises the value of core principles like professionalism, integrity, and transparency, and how they guide her path forward. With a focus on personal growth and resilience, Sue encourages listeners to embrace their own transformations as they step into 2025. This uplifting episode offers thoughtful insights and practical steps for anyone facing similar challenges, reminding us that even in tough times, there are positives to be found and new beginnings waiting to unfold.---------------------------------------------------------------------Transitioning through a year marked by significant challenges, Sue opens up about her journey as a business owner over the last 12 months, focusing on the transformative power of reflection and the necessity of making tough decisions. With raw honesty, she recounts her experiences with two major projects that ultimately did not succeed, emphasising the importance of listening to one's gut feelings. This episode serves as a compelling exploration of how setbacks can serve as profound learning experiences, pushing individuals to re-evaluate their paths and align their professional endeavours with their core values.Throughout the episode, Sue delves into the emotional landscape of facing failure, illustrating how it can lead to profound insights and personal growth. She stresses that acknowledging the realities of a situation, even when it’s uncomfortable, is essential for moving forward. By reflecting on her core values - professionalism, integrity, and transparency - Sue stresses the importance of staying true to herself amidst external pressures and expectations. This introspection not only aids in decision-making but also empowers listeners to consider their values and how these can guide their professional journeys.The theme of support systems is intricately woven into Sue's narrative, as she shares how her friends and mentors played a crucial role during her most challenging moments. This aspect highlights the significance of a collaborative community in fostering resilience and courage, reminding listeners that they are not alone in their struggles. The episode concludes on a hopeful note, encouraging individuals to embrace change, trust their instincts, and take daring leaps toward their aspirations. Sue’s reflections serve as a powerful reminder that sometimes, letting go is the first step towards a brighter, more fulfilling future.Takeaways: Listening to your gut is essential; ignoring it can lead to deeper issues. Recognising when something isn't working allows you to make necessary changes sooner. Jumping into change can be daunting, but your parachute will open if you trust yourself. Surround yourself with supportive friends; they are essential during challenging times. Reflecting on your core values can guide you in making tough decisions. Embrace the positives that come from difficult experiences; they often lead to growth. Links referenced in this episode:Sue Davies WebsiteJenaTheresa Foddering - Nail SurgeryCompanies mentioned in this episode: Jena Tim Box - The Control System Howard Cooper - Rapid Change WorksBooks mentioned in this episode:The Gift of Fear - Gavin De BeckerDiary of a CEO - Steven Barlett

This episode of Inspiring Salon Professionals features an insightful conversation between Sue Davies and Theresa Foddering, focussing on the importance of mentorship and knowledge sharing within the beauty industry. They discuss the concept of "Leaving The Ladder Down," which emphasises the need for seasoned professionals to support and uplift the next generation of beauty experts and how this can work in both directions.The discussion delves into the challenges faced by the growing number of solo professionals and the significance of connecting with peers to create growth and collaboration. Theresa shares her journey of creating the Nail Surgery community, where professionals can ask questions and access valuable resources in a supportive environment. With a mix of humour and heartfelt reflections, this episode highlights the changing world of the beauty industry and the vital role of education and community in achieving success.Theresa Foddering is a prominent figure in the nail industry and joins host Sue Davies to explore the nuances of professional nail and beauty practices and the vital importance of education in this constantly evolving sector. The discussion kicks off with Theresa sharing her experiences as a salon owner and educator, emphasising the rollercoaster journey that many beauty professionals face, especially those operating independently. They delve into the common challenges of managing client relationships, handling bookings, and the overwhelming nature of running a beauty business without a dedicated support system. Sue shares her thoughts on booking systems mentioning the new podcast sponsor Jena, a revolutionary app designed to streamline these processes and helping to minimise stress and workload.As the episode progresses, the focus shifts to way that beauty education has evolved over the past 20 years, discussing the gaps in knowledge and training that can often leave professionals feeling ill-equipped. Sue takes Theresa through her own less than perfect pathway into industry and the lessons learned along the way and discussing and advocating for a more collaborative approach to education where experienced professionals mentor newcomers. The conversation addresses the need for continuous learning and adaptation within the industry, especially as new products and techniques emerge. Sue's mantra of 'Leaving The Ladder Down' serves as a recurring theme, reinforcing the idea that sharing knowledge and experiences is essential for the growth of the industry as a whole.By the end of the episode, listeners are encouraged to take proactive steps in their professional journeys, whether through seeking mentorship, pursuing further education, or simply connecting with peers to share experiences and feedback. The episode concludes on an optimistic note, with both Sue and Theresa expressing their commitment to fostering a supportive community within the beauty industry, where professionals at all levels can learn from one another and elevate their craft.Takeaways: Successful salon professionals need to continuously educate themselves to stay relevant in the industry. Sharing knowledge and experiences can bridge the gap between generations of professionals. Being a brand ambassador requires genuine passion for the products being promoted to build trust. Understanding and complying with National Occupational Standards is essential for professional credibility. Nail and beauty professionals should seek expert mentorship to navigate the complexities of their field. Being part of a supportive community can help professionals feel less isolated in their journeys. Companies mentioned in this episode: [ comfort zone ] Louella Belle/Artistic Nails Astonishing Nails Entity OPI Lecente JenaLustrelash

Navigating the complexities of salon accounting can feel overwhelming, especially with the recent Budget changes impacting the beauty industry. Sue Davies welcomes Ria-Jaine Lincoln, a seasoned accountant with a deep understanding of salon operations, to provide clarity and actionable insights for salon owners. Ria shares her journey from beauty professional to financial consultant, highlighting the unique challenges salon owners face in managing cash flow and understanding tax and accounting responsibilities. The discussion is rich with information on the implications of the Chancellor's budget, particularly concerning National Insurance contributions and minimum wage increases, urging salon owners to be proactive in their financial planning.The episode dives into the importance of cash flow management, emphasising that salon business owners must not only track their income but also plan for fluctuations throughout the year. Ria introduces concepts such as filling diary whitespace through targeted marketing strategies and leveraging existing client relationships to maintain consistent revenue. She also shares her thoughts on the value of creating a supportive work environment through non-monetary rewards for teams, which can help retain employees when financial resources are tight. This episode is not just about numbers; it’s about empowering salon professionals to embrace their financial journey with confidence and strategic foresight, ultimately fostering a thriving salon business.Takeaways: Understanding cash flow is essential for salon owners to ensure business sustainability and growth. The Chancellor's Budget changes impact National Insurance and employment allowance for salon businesses. Many salon owners struggle with accounting so utilising tech solutions can alleviate some stress. Consider the long-term financial implications before making significant investments in your salon. Hidden employment is high on HMRC's list and it's essential to differentiate between self-employed and employed staff for tax and HR purposes. Regularly reviewing financial data helps salon owners make informed decisions and plan ahead. Companies mentioned in this episode:The Beauty AccountantQuickBooks Xero JENA The Salon InspectorIf you've enjoyed the show you can share your gratitude at Buy Me A Coffee

The conversation between Sue Davies and JM Chalayer offers a deep dive into the challenges and opportunities faced by solo beauty professionals working in the salon industry. With JENA as the podcast's first official sponsor, JM outlines the app's mission to simplify the day to day running of a beauty business. The discussion highlights the importance of a seamless client journey, from the initial discovery of services to the booking process and follow-up communications. Sue emphasises how JENA's all-in-one platform addresses many of the daily frustrations, helping professionals to manage bookings, payments, and online presence effectively without the drama and tech knowledge needed to manage multiple systems.JM shares his insights on the growing freelance world, noting how the pandemic has accelerated the shift towards independent and solo work in the beauty industry. Sue and JM explore the significance of understanding client needs, the psychological factors that influence client decisions, and the power of feedback in maintaining service standards. They advocate for a proactive approach to client engagement, and suggest that beauty professionals should actively seek feedback to grow and learn about their business. This episode serves as a valuable resource for anyone in the beauty industry, illustrating that through technology, personalised service, and a focus on the client experience, professionals can not only thrive but also build lasting relationships with their clients.Takeaways: JENA's all-in-one app simplifies the client journey for solo beauty professionals. Building a personal brand is necessary for solo professionals to attract clients. Engaging with clients through Google My Business enhances visibility and trust in your brand. Mistakes in business should be viewed as learning opportunities for continuous improvement. Having a clear Call To Action (CTA) on your website can significantly boost bookings. The importance of community in the beauty industry cannot be overstated for support. Companies/People mentioned in this episode: JENA Le Salon Phenix Suites The Salon InspectorChapters:00:03 - Introduction to Inspiring Salon Professionals03:57 - The Journey to Freelance Freedom19:46 - The Future of Salon Business Models28:23 - Building Community in Business31:01 - Creating Community Through Social Media44:47 - Transitioning to JENA: Empowering Solo Business Owners48:48 - The Importance of Online Presence for Businesses01:02:40 - Understanding Client Journey and Experience01:04:55 - Understanding Client Journeys and Effective Call To Action01:14:19 - The Learning Opportunity of Mistakes01:18:30 - The Evolution of Customer Experience

What a conversation! I've known Wendy for a few years and have always found her insights into the business world helpful and thought provoking. In this episode we cover so much more than the title suggests, but there wasn't enough space. Wendy shares her views of the USP the salon industry has for clients from the client perspective and we discuss how that personal touch we provide to our clients. Wendy specialises in women in business and has recently formed Refirement UK to specifically advance awareness of women over 55 in the business world. As an often overlooked demographic with employers and many others believing that this group have reached the end of their use. We discuss the challenges this brings for women of that age now and also for those coming through from their 30's onwards. The myth needs to be dispelled and in an industry filled with women, many over the age of 40, and with more joining, there is an opportunity for business growth and development when harnessing the wisdom and experience available.Wendy shares her thoughts on targeted marketing and how we can make the most of the growing client base of Over 50's who have an attractive disposal income for the services we offer. Getting the marketing right can increase your client numbers and this age group have higher loyalty values and so will only be good for your salon. There is so much to unpack from research by Forbes that explains women starting a business aged 50+ are 2x more likely to succeed than the average 30 year old. We discuss the generation gap and how using an idea Wendy has created called the Wisdom Bridge we may be able to address the chasm that appears to be forming in the industry.You can connect with Wendy in the following ways:www.wendygarcarz.comFacebookLinkedInTo connect with me you can find all my links hereIf you want to find out more about my podcast sponsor, Jena, you can visit my Jena Referral page hereTakeaways: The importance of women over 50 in business is often underestimated, yet they possess invaluable experience. Mentorship can be a transformative relationship, enriching both the mentor and mentee equally. Embracing technology can empower mature women to thrive in modern business environments. It's crucial for salon professionals to adapt their business models to accommodate an aging workforce. Nurturing relationships with clients is essential; they seek not just services but emotional support. The 'Wisdom Bridge' initiative aims to connect experienced female entrepreneurs with those starting out. Chapters:00:03 - Introduction to Inspiring Salon Professionals01:14 - Empowering Women in Business12:20 - The Evolving Role of Beauty Professionals17:41 - The Importance of Age and Experience in Business Ownership29:41 - Navigating Social Media for Business Growth36:44 - Navigating Personal Standards and Brand Visibility44:35 - The Power of the Over 55 Consumer Group53:31 - The Wisdom Bridge: Bridging Generations01:02:40 - The Journey to Becoming a Writer01:14:05 - The Importance of Lifelong Learning01:17:54 - Redefining Retirement for Women

Welcoming Stephanie Stevenson to the Inspiring Salon Professionals podcast. Steph joined me recently for a catch up and a conversation that's long overdue. Steph is a global business leader with over 30 years of experience in the hair, retail, and business sectors. Founder of the award-winning HNB Salon & Spa, she has collaborated with leading international brands and pioneered innovative strategies, blending AI and human dynamics to shape the future of business. A previous board member of the National Hairdressers/Beauty Federation, Steph is also a motivational speaker, industry awards judge, and is in the world of AI development. Her work with Kaikura, a personal development app, reflects her passion for driving innovation and supporting businesses to thrive in an ever-evolving global landscape.In our conversation we talk through salon memberships, how the salon AI of the near future will be able to help you predict no shows, cancellations and individual client retail sales. We also talk through the struggles currently facing the industry in light of the Autumn 24 budget and the ongoing impact of client shifts since before, during and after the pandemic. Steph shares her list of must haves to be a successful entrepreneur and business owner in 2025 which includes enhancing your client experience, building your business skills and more.It's a broad and long episode so buckle up if your on your school run, grab a cuppa or a wine if you're in the salon or at home and listen to what I know you'll find an interesting listen. Follow Steph on FacebookLink up with Steph on LinkedInConnect with me on my socials and website via my LinktreeIf you've enjoyed this episode and want to help the podcast continue to thrive, please consider 'Buying Me A Coffee" Give £3 or multiples of to make a small contribution to the curation, production and information provided.

In this episode of Inspiring Salon Professionals I talk with Mandie Holgate who is an international business coach and cheerleader. In this episode we continue on the client journey series discussing the ways the clients find you online and how you can promote your business in different ways. Mandie is an expert in blogging for business and a good blog can bring you so much new business and ground you as THE expert in your area. Mandie is the coach that makes dreams reality. When others say it's impossible that's when best selling author of Fight the Fear and Taking Control Of Your Mind steps in. Growing over 10,000 businesses and millions of people's skills in communication, Emotional Intelligence and confidence, Mandie has made a career out of making the impossible, possible.Overcoming adversity and ill health, Mandie has spoken at international events around business, mindset and communication supporting teams from Virgin Care and WHSmiths, to the NHS and Small businesses around the world.Her Can do attitude and fun lively approach makes the hardest conversations and challenges easier and they melt away. With over 1000 strategies personalised designed by Mandie to help people succeed, 3 books, 14 courses and one mastermind group there’s a solution for all budgets.To find out more about joining the BWN Insiders follow this linkhttps://www.thebusinesswomansnetwork.co.uk/bwn-insider-benefits/You can simply Google Mandie and you'll find the vast amount of things she's known for or you can check out these links ....https://www.facebook.com/TheBusinessWomansNetworkhttps://twitter.com/BWNcoukhttps://www.linkedin.com/groups/2633035/https://www.instagram.com/thebusinesswomansnetworkuk/?hl=enhttps://www.instagram.com/mandieholgate/?hl=enhttps://www.facebook.com/MandieHolgateFightthefearCoachhttps://twitter.com/Mandieholgatehttps://www.linkedin.com/in/mandieholgatefightthefear/

Joining me on this episode is Debbie Allen, a salon professional and education expert who has over 40 years served. We discuss how your professional boundaries advise your clients on how your business operates, what they can expect and also how they help you maintain your own sense of self, wellbeing and business management. We share our experiences of when boundaries flex too much and what an unprofessional service can do for your client perception. Debbie is a mindset and hypnotherapy coach as well as a salon industry education provider covering everything from entry level to advanced skills and through to helping professionals transition into education.You can connect with Debbie through her Just Fabulous socials...Debbie's InstagramDebbie's FacebookHead over to the Just Fabulous website and download Debbie's free Ebook - Raise Your Confidence Game .

Welcome to the final part in the series on Customer Journey and in this episode I'm talking all things Reconnection. How to communicate and maintain relationships with clients once they've walked out of your venue. The methods are varied and cover areas like:Client goody bags with free gifts, merchandise, price lists - all tangible things to hold and commit their experience to memory and their sub-conscious mindLoyalty schemes - they'll want the next stamp and the incentive Recommend a Friend - they'll be talking about youEmailing and reconnecting with absent clientsEmailing as a follow up to their treatment - make them feel valued, educated, cared about and heardSocial media - VIP groups, communityMemberships and clubsThere are so many ways to keep up communication with your clients and I'd love to hear what you do to maintain that connection. At the end of the episode I talk about my new venture, Sue Davies - Inspiring Business Excellence which I'm launching and will provide opportunities for you to connect with me to audit your business' client journey with the Client Experience Audit and also book my Mystery Shopper Audit. The Client Experience Audit is FREE and takes you through a 26 question quiz to review your client experience through 6 areas. You'll receive an overall score along with feedback so you can see areas you're doing great and areas you may need to review. There is also the opportunity to book a review call with me to discuss how you can implement changes and adjust your client journey. Take the FREE Client Experience Audit hereThe Mystery Shopper Audit will provide you a full review of your discover, connection and booking processes with a feedback report. This is Buy your Mystery Shopper Audit & Report £48.50 until 31/5/24 use code SL50 (usual price £97)Buy your Mystery Shopper Audit, Report & 60 min Implementation Call £98.50 use code SL50 (usual price £197)Want to get more organised in your business and work through your mission, goals, be more mindful and have all your planning in one place? Buy my new 6 month undated Salon Business Planner here with FREE postage!

In this episode we continue the series on Customer Journey and look at departure and how that flows for your client. Checking in with them on their happy level at the end of their serviceAftercare and homecare with professional recommendationsRebooking and payment with simplicity and easeValuing their visit and asking for feedbackThese elements are major factors in the experience they take away with them and will be part of what makes them want to reconnect.

Welcome to the third part of my series on Customer Journey where we're exploring the variety of ways that you connect with your clients.The ethereal nature of ambience is that something that your client may not be able to exactly put their finger on until it’s not right. Ambience is that feeling of niceness, comfort, and Mmm. It’s things like your venue being clean, hygienic, tidy, the right lighting, good brand colours, a clean toilet (yes, that’s part of it too, believe me as a someone who’s been mystery shopped and read mystery shop reports as a judge many times, I’ve witnessed several comments on how clean or dirty a client toilet was. Things to look out for are…·  Lighting – soft in treatment rooms, task lighting at workstations, good lighting in your welcome area. If you only have one space, then have a mix of lighting elements so you can brighten or dim depending on task at hand·  Hygienic work areas, meaning no messy wax pots, no nail service dust, clean bottles. This type of attention to detail is not noticed when it’s done but when it’s left out of daily routines it’s the elements that the client will remember negatively.·  How are your work areas set up to welcome a client? What is your towel set up like? Do you use a heated underblanket or a cool blanket if you have clients that are going through menopause and may need something cooler.·  How do you adapt your service for clients that may need other types of support, providing inclusive based services for other humans that you need extra awareness to help them feel they can connect with you. Think of the deaf community, neurodiverse people, menopausal women - the list is quite endless but if you can hone in and show you understand, can adapt services and can assist them they will arrive and be loyal to you in the longer term.The website is going to be moving to a new home shortly, so the best place to connect is on my Inspiring Salon Professionals Facebook group and I also host and manage a group called UK Salon Professionals & Education Providers Business Advice & Guidance where there is a collective of approved experts and coaches to help you grow your business.

Welcome to Part 2 of the Customer Journey series I'm sharing over the next few weeks.The Welcome you provide for your clients is a fundamental part of why they revisit your business. If you get your welcome right, it tells the client that they've chosen well, that you align with them and that you are a pleasant and positive place to spend their money in return for the service you provide.Everything we do within the salon industry is about providing service and that service needs to be consistently at the same high standard. Everyday should be an award-winning salon day, whether you've won awards or not. As an industry we should all be operating at that level to elevate the consumer view of what we do and to ensure that we represent our industry well.How you greet your clients when they arrive often serves as the first in-person-contact they have with you and your business and sets the tone for their experience. Creating a welcoming space will enhance, even subconsciously, their likelihood of returning as they’re eyes, ears, nose, and hands will be filling up their senses of what they are experiencing. Check the following areas: · Ensure the entry/reception area is clean, organised, and easy on the eye· Give a warm welcome by using their names and mentioning the service they're having, those touches mean a lot· Make sure you're attentive, friendly, and knowledgeable about salon services and any offers you have· Offer refreshments, current magazines etc that fit your client demographicSubconscious messaging will be picked up by your client and will reinforce their internal 'I'm in the right place' checks.How does your current Welcome look? Could it do with a review? Remember first impressions count and those first impressions are revisited every time they come for their service.Join me on my Facebook group and look forward to sharing more on Customer Journey next time.

Customer Journey is about the first moment of connection through to that long lasting bond that you have with regular clients who value you and what you do and you value them for continuing to be part of your business journey.In the coming episodes I'm going to be talking to you about the different elements that make up this part of your business - the UXP (User Experience) - and how you can make that connection stronger and more appealing to a potential client.In this episode we'll cover Discovery which is all about what happens once that person has had the idea that they want to book a service and what they do next? We'll look at Google, websites and social media and discuss how attracting your ideal client is about more than just having a presence. How does your business stand out against the other salons around you? How are you connecting when clients are doing their research? Do you have … ·     Your Google Business Profile. This is a hugely important piece of your marketing and gives potential clients an awareness of all the vital information without looking for your website or socials and puts you on that handy map on Google. Used well Google Business Profiles can create a great online shop window for your business, which is even more important if you don’t have a physical shop window.·     Do you let your potential clients know what your accessibility levels are? For example, are you wheelchair accessible, deaf accessible, do you provide silent treatments, are you trans aware? All these elements and more can welcome different communities to your business.·     An up to date and current website that provides information about the business including treatments, pricing and booking options. Make sure that the information is current. ·     An up to date and current social page on Facebook or Instagram These 3 areas are the first points of contact for any new client in today’s world. Yes, some may do the old-fashioned thing of walking past a few times if you have a high street venue, and then coming in for a price list, but with more home-based businesses than ever, your online presence is how they do ‘a walk by’. Don’t miss this opportunity to connect with positivity and professionalism. Over the coming weeks we'll be unpacking more about this as I take you on a journey through your own business and look at ways you can adjust your outward messaging to attract more ideal clients.Join me on my Facebook group

This week's episode is about how your perspective and outlook can impact your world and how sometimes things can get skewed as we literally can't see the wood for the trees. My woods cleared this week as the view I look out on while I work has been a run of 12ft high Leylandii conifer trees that blocked my view to the the world beyond my boundary. This week they were removed as we are replacing them with a 4ft fence so we can have a clear view, less maintenance and actually see a horizon (well nearly). This has been a very physical removal and replacement of a boundary but I've also been taking time out after a very hectic few months to reflect, practice some self care and to look at my future pathway with more clarity. As an industry we are facing uncertain times and a future that is unknown. This is pretty much a constant, although with each set of challenges we often feel that it's the first time we've experienced these things. In this episode I'm asking you to reflect on where you are, what your concerns are for the future, what you can do about those concerns now and whether you need to adjust your boundaries around that. There is much we can do to practice living in the moment and sometimes the waiting for something to happen that will be the right thing can be the last thing you need. Acting in preparation is always more beneficial than waiting in trepidation.Join me on Facebook and don't forget to subscribe and share the podcast if you've enjoyed the content.

Join myself and Ryan Power of Salonology as we take a deep dive into what makes you stand out in the marketplace to your clients, both potential and existing and how to use email to make the difference in your business. The conversation is over 2 episodes as we discussed a whole lot more than we first set out but wanted to share all the nuggets.Over the 2 parts we talk about how you talk to them about you, your business and the services you offer is a vital part of building your clientele. We talk about the voice you use, the stories you share and how you can do this using email. Most of the salon industry drew a collective sharp intake of breath when Meta recently went down for a few hours as there was a huge question mark over whether they'd been hacked and lost not only their personal social world but more financially affecting, whether they'd lost contact with their community and clients. I knew that Ryan had an answer for this dilemma as we all need to understand we do NOT own the data on Meta and as Ryan explains in the episode we are merely tenants, renting space from Mr Zuckerberg. Email presents an opportunity for you to grow your business away from the risks associated with hosting your business on your socials. It's a lesson we all need to hear and I know the value in this episode.Ryan and I meander through some other areas of marketing along the way and share thoughts, experiences and methods to make your business prosper.About RyanRyan Power is co-founder of salon coaching and mentorship brand Salonology and is a self confessed marketing geek. A former day spa and salon owner, he and wife Hollie have, for the last decade, helped more than 5,000 other salon owners with their courses, guides and programs - all under the Salonology banner - including 400 salon owners who are a part of the Salonology 'Gold Club' group coaching experience.  He's also the author of two salon marketing books; "the Successful Salon Marketing System" and "The Customer Is Always Right (And 7.5 Other Outdated Myths Which Are Destroying Your Beauty Business)". When not helping salon owners to live their best salon life Ryan can be found loitering with intent in the hummus aisle of the local supermarket.Here's Ryan's links so you can join him on his journey to share his marketing skills to the masses of the salon industry.Grab my new book for just £1 (plus the postage)Join our Gold Club (with a £297 saving for March 2024)Spend a day with Ryan at bootcamp! 8 UK locationsFree Facebook communityFacebook page Salonology InstagramRyan's Instagram You can download my Inspiring Salon Professionals Free Guides at www.suedavies.orgDon't forget to share and subscribe to the podcast!Thanks for listening

Join myself and Ryan Power of Salonology as we take a deep dive into what makes you stand out in the marketplace to your clients, both potential and existing and how to use email to make the difference in your business. The conversation is over 2 episodes as we discussed a whole lot more than we first set out but wanted to share all the nuggets.Over the 2 parts we talk about how you talk to them about you, your business and the services you offer is a vital part of building your clientele. We talk about the voice you use, the stories you share and how you can do this using email. Most of the salon industry drew a collective sharp intake of breath when Meta recently went down for a few hours as there was a huge question mark over whether they'd been hacked and lost not only their personal social world but more financially affecting, whether they'd lost contact with their community and clients. I knew that Ryan had an answer for this dilemma as we all need to understand we do NOT own the data on Meta and as Ryan explains in the episode we are merely tenants, renting space from Mr Zuckerberg. Email presents an opportunity for you to grow your business away from the risks associated with hosting your business on your socials. It's a lesson we all need to hear and I know the value in this episode. Ryan and I meander through some other areas of marketing along the way and share thoughts, experiences and methods to make your business prosper.About RyanRyan Power is co-founder of salon coaching and mentorship brand Salonology and is a self confessed marketing geek. A former day spa and salon owner, he and wife Hollie have, for the last decade, helped more than 5,000 other salon owners with their courses, guides and programs - all under the Salonology banner - including 400 salon owners who are a part of the Salonology 'Gold Club' group coaching experience.  He's also the author of two salon marketing books; "the Successful Salon Marketing System" and "The Customer Is Always Right (And 7.5 Other Outdated Myths Which Are Destroying Your Beauty Business)". When not helping salon owners to live their best salon life Ryan can be found loitering with intent in the hummus aisle of the local supermarket.Here's Ryan's links so you can join him on his journey to share his marketing skills to the masses of the salon industry.Grab my new book for just £1 (plus the postage)Join our Gold Club (with a £297 saving for March 2024)Spend a day with Ryan at bootcamp! 8 UK locationsFree Facebook community Facebook page Salonology InstagramRyan's Instagram You can download my Inspiring Salon Professionals Free Guides at www.suedavies.org Don't forget to share and subscribe to the podcast!Thanks for listening

Join me on this International Women's Day as I talk about collaboration amongst women and why we are more than "JUST'. In today's industry we experience unconcious bias regularly from the media, our families, teachers, careers advisors but worse is when we do it to ourselves. When was the last time you said, 'I just have a home salon', 'I just do nails' etcWe are more than 'just'. The salon industry is full of intelligent, academic, skilled, experienced, dedicated professionals who excel every day and should be celebrated.Join me on my other episodes on my website and on my Facebook group

In this episode I have a deep dive with Helena Biggs on the Scratch Stars Awards, THE nail industry awards. Now in it's 12th year and one of the most integrity filled award systems in the salon industry. I'm a tad biased as I have been involved as an entrant, finalist, winner and judge since the first year and I've had the honour of winning Salon of the Year (Independent) in 2014 and Services to the Nail Industry in 2017. Both times the process was challenging and hard earned and those two awards still have pride of place on my shelf. The awards are open for entries until midnight 10 March 2024 and if you miss this years, start prepping for next years with your images and also by enhancing your customer journey. It is a vital part of the process with Scratch Stars. The application process and judging look at not only the given skill set of the category, but also the overall running of your business, your industry awareness and your client journey through your socials and website etc. No stone is left unturned.If you are ready to 'Stand Up and Be Recognised!' get your entry in now! All categories require evidence of your qualifications/insurance to show you are a professional but you can work part time in the industry as long as you provide 10 hours of nail services per week for practical skill categories and other conditions apply to other categories. I hope you can feel the positivity surrounding the awards from both Helena and myself as we are both super passionate about promoting the nail industry as a professional entity in it's own right and also as part of the wider salon industry. Find out more and enter Scratch Stars hereSubscribe to Scratch Magazine here Join Scratch on InstaHere's the official guide from Scratch Stars for dates and details HOW IT WORKSStage 1: Online entry open1 February - 10 March 2024On 1 February, FREE online entry will open for competition hopefuls. Entrants can choose up to two categories to enter & fill in the relevant form for each.Stage 2: Finalists revealed15 April 2024The Scratch team whittles the entrants down to five in each category & announces them across its platforms. Finalists are emailed information about the next competition stage.Stage 3: Competing & judgingFrom 20 May 2024Those in the artistic & technical categories are sent requirements for a practical competition, which takes place at LCBT. Judges, put forward by sponsors, score on various criteria & the results are collated to determine each category winner.Those in the media & business categories are required to either submit a portfolio or are subject to a mystery shop. Others will have reports taken on their social stats. Stage 4: Winners revealed!Sunday 21 July 2024The winners of the Scratch Stars Awards will be announced at a glitzy event - The Scratch Stars Party - in London on 21 July 2024.You can find out more about Inspiring Salon Professionals on my website and you can pick up the back catalogue of podcasts there as well as downloading my free guides.

This episode features the Career & Small Business Hub that I'm jointly hosting with Helen Ward. We know it's going to be an amazing weekend and will be kicked off by the Salon Education Journal and The Hair & Beauty Directory LAUNCH PARTY! The Career & Small Business Hub is the collaborative event created by Helen Ward (The Hair & Beauty Directory) & Sue Davies (Nabuno & Salon Education Journal in association with Professional Beauty. We are aware that over the last few years the salon industry has become an ever more challenging space to work within, whether you are a professional or as a salon/business owner. The salon workforce has faced considerable stress, challenges, changing backdrops and financial constraints that have not been felt before or in so many ways. We also have a changing industry for students and learners who are entering industry without the clarity of career pathways and besst options. With these challenges there has never been a more important time for the industry to come together to help those that may be going through challenges, need advice on their futures and maybe just a friendly face that understands how the world has changed. Our experts and experienced professionals are on hand to provide you with support, a safe space, no judgement and nothing but help and guidance to get you through what may be a challenging time. With informal round tables where you can share an expert led conversation around a certain subject, panel discussions, networking opportunities, ‘ask us anything’ sessions, drop in opportunities to chat with a mentor, 1-2-1's with some of the industry’s best known coaches and experts; the list of what you can take away from this event is huge. Alongside this we have showcases for small businesses who are joining us to promote their services and products in our informal and intimate space. We know the value of this event is immense and when you call in you’ll be able to access our FREE Virtual Swagbag which is full of digital resources and discounts for some amazing opportunities to improve your mind or try a variety of products/services.

Joining me on this episode is salon cheerleader, Hollie Power from The Source & Salonology. Hollie has been a spa owner, recruitment specialist, salon coach and more over her career and joins me to talk about recruitment in the salon industry and her new baby Salon Source. Hollie shares her thoughts on recruitment and tells it like it is. Advising salon owners looking to recruit new employees to advertise their roles as if they were advertising treatments to attract new clients. A great way to improve candidate numbers for salon owners that are currently finding it hard to entice salon professionals away from the draws of self-employment. With hidden employment becoming common place in the industry, it’s perhaps time to review our working practices and go back to basics with employed teams who get rewarded positively for following a successful salon ethos. We also talk about Hollie & Ryan Power’s new wing to their Salonology business, The Source which is an online directory connecting industry brands with salon owners and solo business owners. Doing the first stage of research for you and letting you know if they are brands that fit your needs rather than spending hours researching and meeting reps only to find out the opening order doesn’t meet your criteria! Time-wasting for both parties and something the Hollie explains, they are trying to help them avoid. The Source can be found at www.salonsource.com and brings a magazine style directory to the industry with no A-Z or small to big brand, in fact the whole thing is an even playing field for every brand to shine as the salon owner peruses their offerings. You can connect with Hollie at www.salonsource.com www.salonology.uk [email protected] https://www.linkedin.com/in/holliepow...

Today is launch day for the all new salon industry publication, Salon Education Journal.  SEJ is the creation of myself and my business partner, Di Hughes, who has worked with me on Nabuno and many other salon related projects since 2014.  Here is a little background on Salon Education Journal. Salon Education Journal focusses on education in the salon industry. At SEJ, we believe that education is the Keystone of the whole industry. without education we would have no industry. We are a little bit different to other industry publications as the majority of our editorial and features content is provided by our Collaborative Columnists. They have been invited to join us as they provide valuable experience and knowledge in their specialist area and cover all sectors of the industry. Within each sector you’ll find recognisable names from peers, mentors, coaches and educators talking about what they’ve done best over decades of experience, but focussing on actionable information to help you grow your career, business or academy. Our approach is different in both informational content but also in advertising with us. If you’re a smaller supplier our aim is make advertising more affordable to allow a new light to shine on the roots of our industry. If you want to know more please visit the Salon Education Journal website To order or subscribe to the publication you'll find out all you need to know here If you are a smaller brand and would like to advertise with SEJ please see our Rate Card #SalonEducationJournal#LeaveTheLadderDown   As always you can find out all about Inspiring Salon Professionals and listen to other episodes here    

In this weeks episode I'm talking all things trade test and salon trials.  Inspired by a post on a SM forum where a young therapist was called back for 1 day trial but wasn't paid whilst the salon gave her a full list of paying clients.  How does this sit with you?   I'm discussing what to expect in a trade test from both perspectives.  Having an unpaid trial is not what most salon's require so as a prospective employee should you have to do this to win that dream role?   There are H&S issues that surround unpaid work on a trial and I'll be revisiting that area with Sam Blake in a later episode. I share a few hints and tips on what not to do on your trade test from one that was not a success in my salon.   We all need to test each other when we are in the recruitment game and that's whether you are an employee or an employer.  Both sides are checking the other out and remember that it's an employee's market out there currently as there aren't enough to go round so make sure you sell your business as THE place to work! You can find out more about Inspiring Salon Professionals on my website 

Adversity can strike at any time from many places.  It may be self doubt, loss of a loved one, a business issue, poverty, dealing with toxic people.  There are many causes but how you deal with the impact and move forward helps define you personally and as a professional.   I'm sharing some back history on this episode as, like many others, I've faced adversity personally and in my career and I wanted to let you know it's ok to feel like the world's falling away under you and that you will recover and you will find resilience.  Managing those ruminating thoughts when something negative happens can be tough but I'll give you some methods of how I've coped and the mechanisms that professionals have given me when I've gone through CBT and other mindset reprogramming sessions.  There's much you can do to help yourself like journalling, distraction, saying no and more and together we'll look at several ways you can move on and regain a positive outlook. I hope you find the episode useful and if you want to hear other episodes please visit the website www.suedavies.org where you can find all the archive of episodes.

In this week's episode we'll be taking a look at the images you use for your client facing world, whether that's your socials, your website or your print documents.  Professional images play a crucial role in establishing your credibility and in attracting clients to your business. When potential clients come across your website or social media profiles, the images they see create their first impression. High-quality and professional images set you apart from the competition and build trust in your services. For one off photography a professional photographer may be the way to go, but in an image based industry, regular photographic updates to our platforms is essential and making cost conscious marketing images is often a DIY task. I'll be talking about reflecting your professionalism, hygiene and work stations within your images and some suggestions on getting the best photographic composition.  How using some simple photography theories can help boost your photographic results and help you attract the right clients. As always you can visit www.suedavies.org/listen to hear the back catalogue and please do leave a review, share the podcast and subscribe as it's important to the show to keep moving forward.     

Marta Zaczkowska joins me to talk all things waxing standards and growing your waxing business the right way.  The waxing industry has been a growth market within the wider salon sector for many years and with this it brings more attention from outside the industry and from social media influencers and tik-tokers more recently.  We've all seen that there are unqualified people making these viral videos and Marta has seen and heard from enough of her followers to know it's time for there to be a step up from the professional industry to make sure we are setting the standards and not following poor hygiene and techniques often shown online.  Always at the forefront of waxing, Marta has recently added a paid for consultation and patch test to her treatment list and she explains the reasons behind this and how it's being welcomed by her clients.  We discuss CPD, and the lack of it, in waxing and how beyond intimate and pregnancy waxing there aren't many ways to refresh and improve beyond your Level 2 or entry level classes.  Waxing is often the least liked service for any newbie with a fear factor attached to many wax services.  So are educators missing an opportunity to improve confidence and skills amongst the sector. We also discuss Marta's upcoming Retreat for Waxing Professionals that she is hosting in Marrakesh in January 2024 and with a limited number of places available, if you want to be in it you need to book soon! Marta is generously sharing her E-Book which she developed following setting up the Support Group for Waxing Professionals on Facebook earlier this year. Marta's Website  Raising Standards In Waxing Campaign Free Guide If you want to find out more about the Marrakesh Business Retreat in January 2024 Join the Facebook group - Support Group for Waxing Professionals    If you want to hear the Inspiring Salon Professionals back catalogue you can visit my website.  

In this episode we'll explore 10 Top Tips for recruiting an expert in website design and delve into the important things to look for in a collaborator to help you build a strong web presence.  We'll go through the value that can be added to your business when working with skilled web designers who can transform your online vision into a beautiful and client attracting reality. Join me as I talk about the the sometimes challenging world of web design and look at how you can unlock the power of a captivating web presence for whether you are a solo business owner or a team leading salon owner. I'll be covering how to think about and create your brief and why this is absolutely vital and how getting it wrong can be costly.  Topics covered include page types, information to give or not to give, branding, SEO and more. To hear more episodes you can visit the website Join ISP on Facebook

In this episode we are taking a deep dive into the world of creating your own website and we delve into the crucial role that a strong web presence plays in today's digital landscape.  In a Top 10 guide I'll provide you with valuable insights and a few tips to empower you to design and develop your website from scratch, even if you have little to no technical background.  We'll look at design, hosts & providers, page types, what information you want to share, what you do and don't need and a whole lot more. Join me as I talk about the importance of creating an impact with your online presence whether you are a solo professional or have a salon and are looking at creating your first website. Get ready to unlock the potential of your business online and take control of your digital destiny.   Check out more episodes on the website and you can connect with ISP on Facebook    

With yet another employment tribunal finding in favour of the 'self employed' worker the salon industry needs to get a rein on how we are operating our businesses.   If you have self employed workers operating in your establishment and particularly if they have moved from employed by your to self employed without any major changes it's time to wake up and smell the proverbial coffee.   In this episode we look at what makes a self employed business and how it should be operating in your establishment.  What doesn't constitute a self employed person and what can happen when HMRC come knocking on the door.  Here's a link to one of the HMRC guidances on employer responsibilities  Connect with me on Facebook Or visit the website to check out previous episodes.