PODCAST · business
Intangify
by Matthew Asbell
Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.Join us each week to unlock the power of
-
29
The Idea Nobody Forced: How Brian Built an Invention Empire
A man sits at his desk surrounded by twenty years of artifacts—a pigskin football, a light-up yo-yo, a bag sealer that became something bigger. He talks about the moment a twist tie annoyed him enough to change it, and how that moment almost passed. How moments always pass. There's a difference between watching and noticing, between seeing something broken and deciding to fix it. This is what happens when someone decides. Brian Fried has spent two decades helping inventors move from noticing to knowing. With 15 patents and products that made it from garage to QVC shelves, he's learned that most ideas fail not because they're bad, but because people skip the right questions first. In this episode of Intangify, he walks through those questions—the searches people avoid, the professional help they fear, the business decisions they confuse with emotion. He also reveals what he's building now: an AI platform created in frustration, finished in 25 hours, designed to give inventors the clarity he wishes he'd had at the start. Host Matthew D. Asbell knows this pull firsthand. Years ago, he called a New York radio show with a parking-spot app idea, only to watch someone else build it three years later. That *woulda-coulda-shoulda* feeling never left. Now, listening to Brian describe the steps that separate dreamers from builders, Matthew recognizes the exact moment he needed help and never found it. This conversation is the map for those moments. About the Guest: Brian Fried is an inventor, patent holder, and entrepreneur who has guided countless innovators through the critical early stages of product development. With 15 patents to his name and extensive experience bringing products to market, he brings both practical wisdom and a genuine commitment to helping others avoid the costly mistakes that derail most ideas.
-
28
The Business of Experience: Ryan Stana on Scaling Creativity, Culture & Legacy
What happens when a lifelong love of live performance turns into a global entertainment powerhouse? In this episode of Intangify, host Matthew Asbell sits down with Ryan Stana, Chairman & CEO of RWS Global, the world leader in groundbreaking live moments across entertainment and sports.Under Ryan’s leadership, RWS Global has become a trusted partner to brands such as NBCUniversal, Warner Bros., Lionsgate, major amusement parks, and cruise lines worldwide—producing everything from theme park spectaculars to Olympic sporting ceremonies. But behind the scale and spectacle lies something deeper: structure, emotional intelligence, and disciplined execution. Ryan shares how he built a multinational company by balancing creativity with operational rigor, implementing his “Time and Action” goal-setting framework, and cultivating a culture rooted in accountability and collaboration. This conversation explores the intangible forces that transform live events into unforgettable experiences—and businesses into legacies. In this episode, you’ll hear: •How Ryan scaled RWS Global from scrappy beginnings to a global leader •Why balancing creativity and operational discipline is essential for growth •The “Time and Action” system that drives clarity and execution •How emotional intelligence shapes leadership across global teams •Why planning your exit and legacy may be the ultimate intangible asset Connect with Ryan Stana Website: www.rwsglobal.comInstagram: @theryanstanaLinkedIn: Ryan Stana
-
27
Scaling Sales Without Losing Your Soul: Scott Finkelstein on Human-First Growth
What if selling didn't have to feel so…salesy?In this episode of Intangify, host Matthew Asbell sits down with Scott Finkelstein, founder of Sales Scalers and seasoned sales leader, to unpack the intangibles of sales success. With decades of experience spanning SaaS, investment banking, and small business coaching, Scott shares the surprising truth that everyone is in sales, whether they realize it or not — and it doesn’t have to compromise authenticity.Matthew, an IP attorney by trade, opens up about his own resistance to selling, teeing up an engaging conversation about automation vs. humanity, the evolving nature of go-to-market strategies, and why clarity around your Ideal Customer Profile (ICP) can unlock major growth.Whether you're a solo founder, a service provider, or simply someone who cringes at the word “sales,” this conversation will reframe how you think about revenue, relationships, and the systems that support both.In this episode:Why every business owner is in sales — and how to embrace itDemystifying the “Go-To-Market Engine” and what it looks like todayHow to balance data-driven systems with real human connectionReframing “pipeline” as an act of service, not spamWhy most small business owners are stuck being their own head of salesScott’s 4-part framework for diagnosing sales roadblocksThe power of knowing your ICP — and how to identify itLetting go of clients that don’t align with your futureTake Scott’s Go-To-Market Fit Check at salesscalers.com and get a personalized review in just 25 minutes. You can also follow Scott on LinkedIn or explore more sales strategy tips through his online content.
-
26
The Fate of AI-Generated Music, and Ophelia, too in Brazil, with Flavia Murad-Schaal | O destino da música gerada por inteligência artificial, e também a Sina de Ofélia, no Brasil, com Flavia Murad-Schaal
What happens when artificial intelligence creates a viral hit—and no one knows who made it?In this fascinating episode of Intangify, host Matthew Asbell sits down with Flavia Murad-Schaal, a Brazilian attorney and expert in IP and entertainment law, to unpack the controversy surrounding “Assina de Ofélia”—an AI-generated Brazilian version of Taylor Swift’s “The Fate of Ophelia.” The track, which mimicked the voices of two major Brazilian artists without their consent, sparked national buzz—and complex legal questions.Together, they explore what this viral moment means for copyright, personality rights, platforms, and the law’s struggle to keep up with technology.🔎 In this episode, you’ll learn:How a completely AI-generated song became Brazil’s unofficial summer anthemWhy Taylor Swift, Luísa Sonza, and Dilsinho all have rights to assert—and why none of them may sueThe difference between copyright, right of publicity, and Brazil’s unique “personality rights”Why platforms like YouTube and AI tools like Suno are walking a legal tightropeWhether trademark law should evolve to protect the sound of a voice—not just the wordsKey takeaway:🎵 Even viral success has a legal backbeat—and when AI takes center stage, the spotlight shines brightest on the rights we can’t yet fully define.📣 On-Air Guest BioFlavia Murad-Schaal is a Brazilian attorney specializing in intellectual property and entertainment law. She is a founding partner at Manseer Murad and an international expert on copyright, trademarks, and digital rights.🔗 Featured Links🌐 Website: www.muradpma.com💼 LinkedIn: www.linkedin.com/in/flaviamurad
-
25
The Intangible of Passion: John Maggiore on David Bowie, Creativity & the Discipline of Doing
What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews?In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie.What began as a one-year Facebook tribute on the day Bowie died has evolved into a years-long exercise in curiosity, connection, and the pure passion of creation. John shares how writing every day reshaped how he sees the world, what he’s learned from Bowie’s collaborators, and why doing something for love—not money—is its own form of mastery.In this episode, you’ll hear:•How a spontaneous social-media tribute became a global Bowie blog and YouTube interview series•The mental-health and creative benefits of pursuing passion projects with no commercial goal•Why process—and persistence—can matter more than purpose•The lessons Bowie’s art holds about context, evolution, and contradiction•How curiosity fuels deep research and meaningful interviews—from philosophers to physicists to musicians•Why John believes recording these conversations contributes to Bowie’s cultural history•How passion projects mirror public service: leaving things better than you found them🔗 Explore John’s work: MaggioreOnBowie.com ▶️ Watch his weekly interviews: Maggiore on Bowie on YouTube
-
24
More Than a Mic: Ryan Ruff on Podcasting, Positioning & Building Relationships at Scale
What if your podcast wasn’t just content—but a relationship engine? In this episode of Intangify, host Matthew Asbell sits down with media strategist Ryan Ruff, founder of Ruff Media Group, to break down how podcasts can drive authority, trust, and long-term value—without ever sounding like an ad.With over a decade of experience helping professionals turn thought leadership into scalable video strategy, Ryan shares what works (and what doesn’t) when it comes to launching and sustaining a business podcast. From structure to storytelling, and from pre-production to ROI, this is a behind-the-scenes look at how podcasting becomes a business development tool—and not just a passion project.In this episode, you’ll hear:Why showing up consistently builds authority, even if it’s not your core service offeringHow podcasting sparks real business relationships—not just vanity metricsThe “bullet point” method Ryan uses to keep content authentic and humanHow to extract weeks of social media content from a single recordingA real-life ROI story that started with one episode and led to a six-figure client🔗 Learn more at ruffmediagroup.com (note: website currently under development) 💼 Connect on LinkedIn: Ryan Ruff 📩 Email: [email protected] you think podcasting is just another marketing channel, think again. Ryan Ruff reveals how the mic becomes your best client relationship tool—when done right.
-
23
From Brand Stuck to Brand Sticky: Alicia Nagel on Creative Confidence, Authentic Storytelling & the Myth of Rebranding
What happens when your dream name is taken, or your logo no longer reflects who you’ve become? In this episode of Intangify, host Matthew Asbell sits down with Alicia Nagel, brand strategist, designer, and fractional CMO, to explore the frustration and freedom of being brand stuck.Together, they uncover how to move from creative paralysis to brand clarity—by discovering, not reinventing, who you really are. With humor, candor, and a few sticky metaphors, Alicia shares how great brands are built on emotion, purpose, and design that actually works.Whether you’re naming your first business or evolving an established one, this conversation will help you rethink what branding truly means—and why “rebranding” might be a myth.In this episode, you’ll hear:What it really means to be “brand stuck” and how to turn that stuckness into creative opportunityWhy effective logos aren’t art—they’re hardworking design that communicates and convertsThe difference between art and design, and why clarity always beats clevernessWhy rebranding is a myth—and how real brand strategy starts with discovery, not reinventionHow emotional storytelling helps your audience remember (and care about) your brandWhy your name doesn’t have to say what you do—it should say why it mattersHow AI can be a powerful creative collaborator—but not a brand therapist🔗 Explore Alicia’s work: AliciaNagel.com🎓 Take her free workshop: Who Gives a Brand?
-
22
Off Script and Global: Media, Legacy & Innovation with Larry Namer
What happens when a Brooklyn kid with an economics degree, a love of cooking, and a knack for technology helps create one of the biggest entertainment networks in the world—and doesn’t stop there? In this globe-spanning episode of Intangify, host Matthew Asbell sits down with Larry Namer, co-founder of E! Entertainment Network and author of Off Script: Recipes for Success Never Follow the Crowd.Larry shares the unexpected, often hilarious, and always enlightening chapters of his multi-decade career—from underground cable splicing in Manhattan to media reform in Russia and China. Along the way, he’s built global empires and sparked cross-cultural entertainment revolutions.In this episode, you’ll hear:How Larry’s accidental start in cable TV led to co-founding E! with just $2.5 million and a team of internsWhy thinking “off script” fueled his success from tech consulting to global TV expansionWild tales of bringing Western pop culture to post-Soviet Russia, including dancing over the graves of czars with David BowieThe birth of a Chinese media company—and how cultural empathy (and killer egg rolls) opened doors where others failedA candid take on AI’s role in media today, and why Larry believes it’s a gift—not a threat—to creativity and storytellingWhat it means to pair life’s stories with the food that defines them—and why Off Script is equal parts memoir and cookbookLarry’s approach is proof that legacy is about more than success—it's about reinvention, trust, humor, and saying yes to the unfamiliar.🔗 Grab Larry’s book: Off Script: Recipes for Success Never Follow the Crowd on Amazon🎥 Follow his latest ventures at https://www.fashnclub.com/
-
21
On the Razor’s Edge: Eric Malka on Brand Integrity, Grit & the Intangibles Behind The Art of Shaving
What drives a first-generation immigrant with no college degree and no legal status to build a luxury brand from scratch—and sell it to Procter & Gamble in under 15 years?In this episode of Intangify, host Matthew Asbell sits down with Eric Malka, co-founder of The Art of Shaving and founder of Strategic Brand Investments. From humble beginnings to a $100M+ exit, Eric shares the real story behind his entrepreneurial journey—including failure, resilience, and the intangible forces that build lasting brands.Now an investor and mentor to founders in luxury, beauty, and men’s grooming, Eric offers a rare behind-the-scenes look at how success is made—and protected.In this episode, you’ll hear:Why his biggest failure became the key to his breakout successHow a $12K car sale and a chip on his shoulder launched The Art of ShavingThe critical role of culture, grit, and brand DNA in scaling and selling a companyWhy IP and intangible assets were the real value in the P&G acquisitionEric’s investment philosophy—and how he now “coaches from the owner’s box”🔗 Learn more about Eric’s ventures: StrategicBrandInvestments.com 📘 Read his memoir: On the Razor’s Edge: The Story of The Art of Shaving 📍Featured brand: Barberino’s NYC
-
20
Engineering Obsession: Michael F. Schein on Hype, IP, and the Psychology of Influence
Can hype be engineered? Author, speaker, and founder of MicroFame Media, Michael F. Schein joins Intangify host Matthew Asbell for a provocative discussion on the power—and peril—of hype. Drawing from his book The Hype Handbook and decades of experience working with thought leaders and companies, Michael unpacks how strategic emotional triggers can catapult a brand or idea to mass attention.They also explore the role of intellectual property in storytelling, how to protect big ideas once they catch fire, and why creators often struggle to balance authenticity with influence.In this episode, you’ll hear:Why hype works—and what makes it ethical or dangerousThe overlap between psychology, marketing, and intellectual propertyThe biggest mistakes experts make when trying to get noticedReal-world examples of “hype artists” throughout historyLegal insight on protecting intangible assets in a media-saturated world🔗 Learn more about Michael: michaelfschein.com 📘 Grab The Hype Handbook: on AmazonMichael F. Schein pulls back the curtain on what makes people pay attention. If you want to build buzz without selling your soul, this episode lays out the blueprint.
-
19
From Boutique to Broadcast: Dawn Del Russo on Authentic Style & Building Live the Glamour
What does it take to turn a small boutique into a media platform and trusted fashion brand? In this episode of Intangify, host Matthew Asbell sits down with Dawn Del Russo—fashion expert, QVC brand rep, and founder of Live the Glamour. Dawn shares her journey from running Bella Dawn boutique to becoming a go-to TV style contributor, and why staying true to your brand values matters more than chasing trends.In this episode, you’ll hear:How one local TV segment launched a long-standing media careerThe pivot from boutique owner to brand-builder and national style expertWhy Live the Glamour refuses pay-to-play to spotlight authentic brandsPractical advice for aligning your business with your personal brandHow to approach trademarks and partnerships with confidenceDawn Del Russo proves that authenticity never goes out of style. From boutique beginnings to national TV, she’s built a brand rooted in trust, passion, and a commitment to showcasing real talent—without compromise.🔗 livetheglamour.com📱 Instagram: @dawndelrusso
-
18
Brand Licensing Decoded: Strategy, Risk & Opportunity with Steven Ekstract & Stu Seltzer
What exactly is brand licensing—and why is it so often misunderstood? In this special episode of Intangify, host Matthew Asbell teams up with IP attorney Dave Johnson to welcome licensing veterans Steven Ekstract and Stu Seltzer, co-authors of Brand Licensing for Dummies.With decades of experience between them, Steven and Stu break down the business of licensing: what works, what doesn't, and what every entrepreneur, manufacturer, or brand owner needs to know before jumping in. From global partnerships to startup strategy, this conversation is a practical guide for navigating the complex but rewarding world of licensing.In this episode, you’ll learn:Why licensing is a marketing tool, not just a legal contractWhat makes a brand “license-ready”—and when it’s too soon to tryHow licensing can unlock massive growth through strategic partnershipsCommon mistakes that cost brands time, money, and trustWhy professional legal and licensing guidance pays for itself🎧 Get the book: Brand Licensing for Dummies🌐 More from the guests: seltzerlicensing.com | entertainmentxtracks.com
-
17
Trust, Charisma & Conscious Marketing with Margarita Eberline
What if marketing wasn’t something you do, but something you are? In this energizing episode of Intangify, host Matthew Asbell—trademark attorney and champion of intangible value—sits down with Margarita Eberline, founder of Marketing Boss and host of the Care Sandwich podcast.Together, they unpack how marketing, sales, and networking aren’t dirty words—they’re misunderstood forms of relationship-building and service. With candid stories, cultural insights, and practical frameworks, Margarita reveals how charisma, trust, and alignment drive business success beyond any funnel or strategy.In this episode, you’ll hear:Why marketing is never optional—you're always doing it, even when you think you’re notThe real difference between manipulation and alignment, and how to sell without “selling”How to handle objections, ghosting, and hesitation using Margarita’s Connect Convert methodWhy charisma is an intangible asset—and how trust is built through energy, empathy, and authenticityA bold conversation on culture, identity, and what it really takes to build trust across differenceWith decades of cross-industry experience and a data-backed approach to sales psychology, Margarita brings both heart and strategy to how we show up in business. Whether you're a law firm owner, service professional, or someone who hates “sales,” this episode will shift how you see your role in connecting and serving.🔗 Learn more at marketing-boss.com 🎙 Listen to her podcast: caresandwichpodcast.com 📘 Find Connect Convert on Amazon
-
16
Podcasting as Legacy: Brand, Law & the Intangible Impact with Adam Torres
How do you protect what you can’t see or touch? In this compelling episode of Intangify, host Matthew Asbell—intellectual property attorney and advocate for the unseen value behind innovation—sits down with Adam Torres, co-founder of Mission Matters and a prolific creator who has hosted over 6,000 podcast episodes and helped launch countless others.Together, they explore podcasting not just as a marketing channel, but as an enduring form of legacy, branding, and intellectual property.In this episode, you’ll hear:How Adam’s personal story and entrepreneurial path led from Money Matters to the mission-driven platform Mission MattersWhy podcasting is more than just content—it's a vessel for memory, legacy, and lasting impactMatthew’s expert insights into trademark law, ownership pitfalls, and AI-related IP issues that every podcaster and brand builder should understandReal-life legal lessons from Adam’s journey—how one IP misstep nearly jeopardized years of content and brand equityA candid conversation on how to protect your creative work, from names and logos to intros and guest contentAs a seasoned IP lawyer, Matthew Asbell brings a sharp and thoughtful perspective, guiding creators through the often-overlooked legal landscape of intangible assets—especially in a digital, AI-enhanced age.If you care about your brand, your voice, and your story, this episode is your blueprint for protecting what truly matters.🔗 Follow Adam Torres on Instagram:@AskAdamTorres
-
15
GENERATIVE AI RISKS AND OPPORTUNITIES
EPISODE SUMMARY:An understanding of risks and opportunities for entrepreneurs and small businesses arising from generative AIIn this episode of Intangify, my guest Maurice Bretzfield will discuss the exciting prospects and opportunities in generative AIfor entrepreneurs, startups and small businesses, and some of the associated risks in using it and in not using it!Visit:https://mauricebretzfield.com/
-
14
Compelling Telling: The State of Creativity & Storytelling
EPISODE SUMMARY:We will address aspects of messaging and storytelling including:What should your message be?Not just what you say, but how you say itRestrictions can facilitate creativityFinding the right voiceThe impact of Artificial Intelligence on storytellingIn this episode of Intangify, my guest is Laurence Shanet, an award-winning director, writer, and creative director of films, television and web-based video advertisements, as well as an author and ghost-writer of technical thought leadership articles. We will discuss messaging and storytelling, and the state of creativity in 2023, including 1) what should your message be?; 2) not just what you say, but how you say it; 3) how restrictions can facilitate creativity; 4) finding the right voice; and 5) the impact of Artificial Intelligence.Visit:https://www.laurenceshanet.com/
-
13
The Intangibles of Health-Tech and Fin-Tech
WHAT WILL THE AUDIENCE LEARN?When launching or growing a successful health-tech or fin-tech business, what are the intangibles that make a difference? How do innovation and intangibles impact the future of healthcare?EPISODE SUMMARY:Starting and growing a successful health-tech or fintech venture requires an understanding of the landscape and the problem to be solved, development of an innovative product or service that elegantly meets the need, identifying partners and building a team over time, and numerous other intangibles. My guest Chris Ellis discusses Thatch, an all-in-one platform for employers to offer the most personalized healthcare experience to employees. Chris will be joined by my health correspondent, Frank R. Harrison, the host of Frank About Health, following Chris' recent appearance on that podcast, for a look at the Thatch venture from a different perspective - the intangible aspects of a health-tech or fin-tech business and how they drive the future of healthcare.Visit:www.thatchhealth.com https://www.linkedin.com/in/chris-ellis-13867358/
-
12
TRADEMARKS & GLASSBLOWING
WHAT WILL THE AUDIENCE LEARN?Understanding of the impact of changes in law on business decisions.EPISODE SUMMARY:Laura Winston discusses her seemingly varied background as a trademark attorney, professor, and amateur glassblower. We consider the ebb and flow of law and its impact on business decisions.Visit:https://www.linkedin.com/in/laurawinstonhttps://offitkurman.com/attorney/laura-winston/
-
11
The Bottom Line: Health as the Ultimate Intangible
WHAT WILL THE AUDIENCE LEARN?Take a moment to consider your health, that of your coworkers, customers, vendor representatives, and their and your respective businesses. Health is a precursor to creativity and sometimes the inspiration behind it. Tune in for a thoughtful discussion of how health plays a role in innovation and impacts the bottom line for an entrepreneur.EPISODE SUMMARY:This episode of INTANGIFY follows on a cross-over show in which host Matthew Asbell appeared as a guest on FRANK ABOUT HEALTH on June 8, 2023, 5 pm to discuss the impact of intellectual property on health. We will be joined by Frank R. Harrison, the host of FRANK ABOUT HEALTH, to discuss personal, societal, financial, business and possibly even intellectual property health, health advocacy, succession planning and the impact of health on innovation and creativity. Health is a necessary precursor to innovation, but sometimes is also the inspiration behind it.Visit:http://frankrharrison.comhttps://www.talkradio.nyc/hosts/frank-r-harrisonhttps://health-e-media.com/https://www.linkedin.com/in/frankrharrison/
-
10
The Mechanics Of Communication
WHAT WILL THE AUDIENCE LEARN?An understanding of how communication works or should work, and how and why it sometimes breaks down.EPISODE SUMMARY:In this episode of Intangify, my guest Tony Gerdes, Director of Knowledge and Innovation at my firm, explains the mechanics of communication and how it can break down.Visit:http://linkedin.com/in/tonygerdes
-
9
Patents for Entrepreneurs
WHAT WILL THE AUDIENCE LEARN?Innovation and invention are often the driving force behind entrepreneurship, but obtaining exclusive rights in that creation under a patent is often considered too late or too expensive. Listeners will learn how to navigate the U.S. (and global) patent process in a manner aligned with their business plan and budget.EPISODE SUMMARY:Innovation and invention are often the driving force behind entrepreneurship, but obtaining exclusive rights in that creation under a patent is often considered too late or too expensive. My guest, Chintan Desai, and I as registered patent attorneys will discuss the U.S. (and global) patent process and ways that entrepreneurs can and should make patenting part of their business plan and budget.Visit:https://offitkurman.com/attorney/chintan-desai/
-
8
Self-Reinvention and Finding an Underserved Niche Market
WHAT WILL THE AUDIENCE LEARN?Listeners will learn how an entrepreneur went about identifying an underserved niche market and reinventing herself. The story of Forgotten Skincare will inspire entrepreneurial listeners in their own journeys.EPISODE SUMMARY:Alex Pottash went from being a pharmaceutical marketer to an entrepreneur when she identified an underserved market, people who have skin discolorations or irritations in regions of the body that are often ignored or uncomfortable to discuss. And so was born FORGOTTEN SKINCARE, a line of skincare products intended specifically for underarms, inner thighs and the like. On this episode of INTANGIFY, we'll talk with Alex about her "rebirth" as an entrepreneur, the beginnings of FORGOTTEN SKINCARE, and its future.Visit:https://forgottenskincare.com/
-
7
Ideation and Creative Problem Solving
WHAT WILL THE AUDIENCE LEARN?Attendees will learn about useful techniques to find inspiration, unleash creativity, think beyond tbe box, and solve their business problems in innovative ways.EPISODE SUMMARY:This episode of Intangify features my guest, Camila Kaul of Just a Scribble, who uses her neuropsychological training to consult with businesses on issues of creative problem solving and ideation.Visit:https://www.linkedin.com/in/camilakaulhttps://www.justasquiggle.com/
-
6
Raising your Start-up like your Child
WHAT WILL THE AUDIENCE LEARN?Hear from an established expert that advises new start-ups in the ideation phase and more established start-ups on building to scale. As your company grows, how does your attitude and approach toward risks need to change?EPISODE SUMMARY:In this episode, our guest Vince Cogan will talk about his experiences working in companies including SVB, Stripe, and Brex, and how he applies them in advising new and established startups in their approach to risk. We will discuss product-market fit, building to scale, and generally how advising start-ups is not unlike raising children - you can try to protect them from danger, but sometimes you have to let them make mistakes.Visit:https://www.linkedin.com/in/vincecogan/
-
5
Intangibly Sustainable
WHAT WILL THE AUDIENCE LEARN?Perspectives on environmental sustainability in businessEPISODE SUMMARY:Diane Artal is the legal director of Scale Microgrids, and Matthew Karmel is an environmental lawyer who serves as outside counsel. My guests discuss sustainability in business.Visit:https://www.scalemicrogrids.com/https://offitkurman.com/attorney/matthew-karmel/https://www.linkedin.com/in/dianeartal/https://www.linkedin.com/in/matthew-karmel-sustainability/
-
4
Business Branding and Marketing Online
WHAT WILL THE AUDIENCE LEARN?What is the message of your brand? Who are your target consumers? How should you best deliver your message to them?EPISODE SUMMARY:My guest, Jennifer Shaheen, is a masterful online marketer, who routinely helps small and mid-sized businesses to identify and reach their target audiences. We will discuss the intangible assets of branding and messaging and how they are best delivered to target audiences.Visit:https://technologytherapy.com/,https://www.linkedin.com/in/jennifershaheen/
-
3
Bringing your Business Beyond Borders
WHAT WILL THE AUDIENCE LEARN?These days, selling products beyond U.S. borders is just a click away on Amazon, and the internet provides easy access to foreign consumers of goods and services. Listeners will hear directly from attorneys in Canada and Mexico about the risks and opportunities available to them in those countries.EPISODE SUMMARY:These days, selling products beyond U.S. borders is just a click away on Amazon, and the internet provides easy access to foreign consumers of goods and services. As women's history month comes to a close, my guests, Selena Altro and Gloria Niembro, two amazing women leaders and attorneys in Canada and Mexico respectively, discuss the risks and opportunities available to businesses expanding into those countries.Visit:https://www.linkedin.com/in/selena-altro-0668272/https://www.linkedin.com/in/gloria-niembro/https://www.saltro.com/https://www.chevez.com/En/Profile/57
-
2
Strategic Planning and Budgeting for Business Growth
WHAT WILL THE AUDIENCE LEARN?Thoughts and tips on planning for the rights needed to achieve business goals and growth.EPISODE SUMMARY:My guest, David Eramian, will discuss how companies of different sizes prioritize their budget and align an intellectual property strategy to their business goals.Visit: https://www.linkedin.com/in/deramian
-
1
"Score" Yourself a Business Mentor
WHAT WILL THE AUDIENCE LEARN?The audience will learn about free mentoring from experienced professionals available for entrepreneurs and small businesses through SCORE and intangible aspects of business that mentors regularly address.EPISODE SUMMARY:In this episode of INTANGIFY, guest Jack Cohn and Meredith Adler will discuss their roles as volunteers in SCORE, a national mentoring program available at no charge to entrepreneurs and small businesses. My guests will address their roles and the kinds of issues they regularly work on with their mentees. They will also touch on how mentorship and entrepreneurship has become more diverse and inclusive.Visit:https://www.score.org/newyorkcity/local-mentorshttps://www.linkedin.com/in/jack-cohn-822122b/https://www.linkedin.com/in/meredith-adler-9b31787/
-
0
Bringing Your Experience to Bier
WHAT WILL THE AUDIENCE LEARN?Understand how work and life experiences can contribute to better service.EPISODE SUMMARY:This week’s guest is Rod Biermann, a colleague of mine at the law firm of Offit Kurman. Rod practices in the field of Labor & Employment Law, but is also a former actor. We will discuss how experiences in other careers and other aspects of life inform and equip entrepreneurs and service-providers in their present endeavors. We’ll also take a look at issues of ownership of documents, graphics, processes, and other intangibles between employers and their personnel.Visit:https://offitkurman.com/attorney/rod-biermann/
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.Join us each week to unlock the power of
HOSTED BY
Matthew Asbell
CATEGORIES
Loading similar podcasts...