iWealth Podcast

What if some of your biggest failures actually became your greatest assets?In this episode of the iWealth Podcast, Brad and Mega Matt talk about a lesson Brad has been wrestling with after a Strategic Coach exercise: “Adversity is an asset.” They look back at business mistakes, financial struggles, parenting, sports, and pivotal moments that forced them to take responsibility and grow.The key isn’t simply experiencing adversity. It’s deciding what part of the situation you can own.They also tackle a difficult question for parents: Are we helping our kids so much that we’re preventing them from experiencing the struggles that build grit, responsibility, and resilience?Failure happens. Adversity happens. What matters is what you do next.What failure or difficult experience ended up making you stronger? Share it in the comments.Hashtags#iWealthPodcast #Adversity #PersonalGrowth #EntrepreneurMindset #BusinessOwners #FailureToSuccess #PersonalResponsibility #Leadership #LifeLessons #GrowthMindset

One of the biggest barriers to meeting with a financial advisor is simple: “How much work is this going to be?”Brad and Mega Matt break down what you actually need to prepare for a financial planning meeting—from tax returns and 401(k) statements to insurance, budgeting, risk, and your bigger financial goals.For many people, gathering everything may take around an hour. For business owners, the process can be more involved—but the stakes are also much higher.What happens to your business if you unexpectedly aren’t there to run it? Who takes over? Could your family be forced to sell it for less than it’s worth?The time to answer those questions is while you’re healthy, the business is working, and you still have options.Good financial planning means telling your whole financial story—not looking at one account in a vacuum.Start the conversation. Get organized. Make the plan before life makes the decisions for you.Hashtags#iWealth #iWealthPodcast #FinancialPlanning #BusinessOwners #FinancialAdvisor #EstatePlanning #SuccessionPlanning #RetirementPlanning #MoneyWisdom #FinancialEducation

If you’re successful financially but your energy, focus, sleep, or health are declining, this episode is for you. In this powerful conversation, Brad Connors sits down with health optimization expert Regan Archibald to explore why so many people are told they are “fine” by traditional medicine—while still feeling exhausted, inflamed, overweight, or mentally foggy.Regan shares his personal story of battling autoimmune disease after toxic chemical exposure and explains how that experience led him away from conventional medicine and into the world of functional medicine, peptides, hormone optimization, and regenerative health strategies. Together, Brad and Regan unpack what true health optimization actually looks like and why simply managing symptoms is no longer enough.They discuss:The difference between traditional medicine and functional medicineWhy “normal labs” don’t always mean optimal healthPeptides and how they support recovery, performance, and longevityThe truth about GLP-1 medications like Ozempic and TirzepatideMuscle mass, VO2 max, and why they matter more than the scaleWhy entrepreneurs and high performers are investing in their healthHow inflammation, hormones, sleep, and stress all work togetherBrad also shares parts of his own personal health journey, including body composition changes, fitness optimization, and working with Regan’s team at Ageless Future.If you want more energy, sharper thinking, better recovery, improved body composition, and a proactive strategy for long-term health, this conversation offers a practical look at where healthcare and longevity are heading next.#HealthOptimization #Peptides #FunctionalMedicine #Longevity #GLP1 #HormoneHealth #Biohacking #Wellness #iWealth #ReganArchibaldiWealthSUBSCRIBEEducation is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: https://go.oncehub.com/BradConnors►For more educational tips and wisdom from iWealth:YouTube: https://www.youtube.com/user/iWealthTV/videosFacebook: https://www.facebook.com/iWealth4meLinkedIn: https://www.linkedin.com/in/bradconnors/Podcast: https://anchor.fm/iwealthTwitter: https://twitter.com/iWealth4meBook: https://fishdontclap.com/#home

With AI advancing rapidly, many people are starting to ask a fair question:Why would anyone pay for a financial advisor?In this episode of the iWealth Podcast, Brad Connors and Mega Matt tackle that question head-on — and the answer has less to do with investments and more to do with something AI can’t replicate: human understanding.### The Shift Happening Right NowThe financial advice industry is changing.If an advisor’s value is simply picking stocks, mutual funds, or ETFs, that value is quickly being replaced. Technology can already do that faster, cheaper, and at scale. In many ways, the industry is heading toward a “race to zero” on fees for basic investment management. So what’s left?The advisors who will stand out are the ones who move beyond performance and into something deeper.### It’s Not About Investments — It’s About Your StoryBrad explains that real value comes from helping clients think through their life — not just their portfolio.That means asking better questions.Understanding family dynamics.Helping clients make decisions around things like long-term care, college planning, estate intentions, and even digital assets.It’s not a one-time conversation. It’s an ongoing process.And that’s where tools like FDC Plan on Purpose come in — not as a static document, but as a living, interactive system where clients can see their progress, track decisions, and stay engaged in their own plan.Because people don’t just want to hand everything off.They want to be involved — but guided.### Accountability Is the Real ValueOne of the most powerful ideas in this episode is simple: people value what gets measured.When clients can see their progress — checking off key planning items over time — it creates momentum. It creates ownership. It creates accountability.And more importantly, it creates relationship depth.Because every completed decision — from beneficiaries to long-term care planning — becomes another layer of connection between the advisor and the client. ### The Future Isn’t Less Human — It’s MoreAI can organize data. It can generate reports. It can even help tell a story.But it can’t sit across from you and ask:“Did we get this right?”It can’t read hesitation.It can’t navigate emotion.It can’t guide a family through difficult decisions.That’s where real advisors separate themselves.The future of financial advice isn’t disappearing — it’s evolving.And the advisors who thrive will be the ones who help clients connect the numbers to their life, stay accountable to their goals, and continuously refine their plan as life changes.Because in the end, it’s not about having the best portfolio.It’s about having a plan — and someone who helps you live it out.#iWealth #FinancialPlanning #AI #WealthManagement #PlanOnPurpose #FutureOfAdvice

What happens to your money when the world feels uncertain?In this episode of the iWealth Podcast, Brad Connors and Mega Matt take on a topic that’s on a lot of minds right now: war, market volatility, and how investors should respond when headlines feel overwhelming. Brad brings a steady perspective to a chaotic situation. While rising oil prices, global tension, and economic uncertainty can create fear, he reminds listeners of a key truth: from an investing standpoint, this isn’t new. Markets have weathered major global events before—and they’ve remained resilient over time.The bigger risk? Emotional decision-making.When uncertainty rises, many investors feel tempted to “jump off the roller coaster”—pulling money out, trying to predict downturns, or making bold bets based on fear. But as Brad explains, those moves rarely work out. Trying to guess where the market is headed—or when to get back in—can do more harm than good.Instead, the focus should shift to what can actually be controlled:Having a sound asset allocationStaying diversifiedAvoiding reactionary decisionsKeeping a long-term perspectiveBrad also emphasizes the importance of mental discipline. Constantly checking portfolios, consuming endless news, or engaging in heated debates doesn’t lead to better outcomes—it leads to stress. A healthier approach is to stay informed, but not consumed.The conversation also touches on the human side of uncertainty—faith, perspective, and daily life. While big global questions don’t always have clear answers, there is clarity in focusing on what matters most: family, purpose, and the responsibilities right in front of you.The takeaway is simple but powerful:You don’t need to predict the future to navigate it well. You just need a plan—and the discipline to stick to it.#iWealth #Investing #StockMarket #MarketVolatility #FinancialPlanning #LongTermInvesting #WealthManagement #EconomicOutlook #StayTheCourse**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home).

Is artificial intelligence about to replace your financial advisor?In this episode of the iWealth Podcast, Brad Connors and Mega Matt tackle one of the biggest questions facing every industry right now: what happens when AI gets really good—and really fast? There’s no denying it—AI is changing everything. It can analyze data, build portfolios, and even automate tasks that once took hours. But Brad makes one thing clear: while AI is powerful, it’s not the whole answer.Because financial planning isn’t just about data—it’s about people.Brad explains that many advisors who rely only on picking investments or competing on price may struggle in the years ahead. If the value you bring is just “being cheaper” or “being smarter with stocks,” AI is already catching up. The real shift is happening toward something deeper.**Wisdom. Story. Human understanding.**AI can process numbers—but it can’t sit across the table and understand your fears, your past experiences, or the emotional side of money. It can’t pick up on subtle cues, ask the right follow-up questions, or help a couple navigate the tension of merging financial lives.That’s where real advisors stand out.Brad shares that the future of financial advising will center around helping clients:Understand their “money story” and how past experiences shape decisionsNavigate life transitions like marriage, retirement, or lossPlan for legacy, family, and long-term impactStay accountable to goals over timeIn other words, it’s not about transactions—it’s about transformation.The conversation also highlights a broader trend happening across industries: a “race to the bottom” on price for basic services, while premium, high-value experiences continue to grow. People are still willing to pay—just not for something they can get anywhere.They’ll pay for insight.They’ll pay for clarity.They’ll pay for someone who sees what they don’t.The takeaway?AI will change the tools—but it won’t replace the human element that truly matters.If your financial plan is just numbers on a screen, AI might be enough. But if your plan involves your life, your family, and your future—that’s where real guidance still wins.#iWealth #AI #FinancialAdvisor #WealthPlanning #FutureOfWork #FinancialPlanning #MoneyMindset #Investing #Technology**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home).

What if your financial life had to change overnight—before retirement even begins?In this episode of the iWealth Podcast, Brad Connors and Mega Matt unpack a surprising and sobering statistic: the average age of widowhood is around 59½—right before many people even reach retirement. That timing creates a major challenge. Many couples haven’t fully transitioned into retirement planning yet, and in some cases, one spouse has handled most of the financial decisions. When that person is gone, the surviving spouse is left to sort through accounts, decisions, and responsibilities—often without a clear plan.Brad explains that this isn’t just a financial issue—it’s a life transition that can take years to navigate.At a minimum, it often takes **12 months or more** just to begin organizing everything—accounts, insurance, Social Security decisions, and long-term income planning. And in many cases, it can take several years to fully stabilize. During that time, emotions run high, and the risk of making poor financial decisions increases.That’s why one of the most common pieces of advice is simple:**Don’t make major financial decisions in the first year.**Instead, slow down. Take things step by step. Avoid big moves like selling a home or making large purchases until there’s clarity and stability.The conversation also highlights a growing reality: while tools like AI can help organize information or provide general guidance, they can’t replace the human side of planning. Every family has a story—how money was handled, what matters most, and what the future should look like. That story can’t be solved with a checklist.Planning ahead changes everything.Brad emphasizes that couples should start having these conversations well before retirement:Both spouses should understand where assets are heldThere should be clarity on income, expenses, and long-term goalsKey documents like wills, trusts, and directives should be in placeA trusted advisor relationship should already existBecause when life changes unexpectedly, preparation turns a crisis into something manageable.The takeaway is clear:You don’t plan because something will go wrong—you plan because you don’t know when life will change.#iWealth #FinancialPlanning #RetirementPlanning #Widowhood #LifePlanning #WealthManagement #FamilyPlanning #MoneyMatters**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home).

What happens when scammers show up in the middle of grief?In this episode of the iWealth Podcast, Brad Connors and Mega Matt discuss a real and unsettling situation: scammers using obituary posts and social media to exploit families after a loved one passes away. Matt shares a personal story—after posting about his father’s passing, fake accounts began circulating copied obituary content with added donation links. To an untrained eye, it looked real. Same photo. Same message. Just one subtle change directing people to send money somewhere else.It’s a reminder of how quickly bad actors can take advantage of emotional moments online.And this is where digital planning becomes more than just organization—it becomes protection.The challenge is that when families are grieving, the last thing they want to do is monitor social media for scams. But unfortunately, that’s exactly when people are most vulnerable.So what can be done?While there’s no perfect way to prevent situations like this, awareness is a powerful first step. A few practical takeaways from the conversation:Be cautious with public posts that include personal details or imagesIf donations are appropriate, clearly communicate one official sourceMonitor posts and comments closely in the days following an announcementReport fake accounts or scam posts immediatelyThe conversation also raises an important point: people want to help.When someone passes, friends and family often feel a strong desire to do something—bring meals, send support, or give financially. Providing a clear, trusted way to do that can both help your community and reduce confusion that scammers might exploit.At the center of this discussion is a bigger truth:Your digital presence doesn’t end when your life does.Social media, online accounts, and digital identity all continue—and without a plan, they can be misused in ways most families never expect.The takeaway?Digital planning isn’t just about access—it’s about safeguarding your story, your family, and your community when they’re most vulnerable.#iWealth #DigitalAssets #ScamAwareness #EstatePlanning #FinancialPlanning #OnlineSafety #LegacyPlanning #PersonalFinance**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home)

What happens to your digital life when you’re no longer here?In this episode of the iWealth Podcast, Brad Connors and Mega Matt explore a growing—and often overlooked—part of financial planning: digital assets. From email accounts and social media to online banking, crypto wallets, and password access, this is a new layer of complexity that didn’t exist even 10–15 years ago. As financial planning evolves, Brad explains how iWealth’s Plan on Purpose system continues to expand. Originally built to track key areas like family, legal, taxes, and giving, the platform now includes a new “digital assets” gap—because today, your financial life is deeply connected to your digital footprint.The challenge is simple—but serious:Most families don’t have a clear plan for how to access or manage digital accounts if something happens.In the past, families could rely on physical mail to uncover accounts and information. Today, many statements and assets exist only online—protected by passwords, two-factor authentication, and private keys. Without a system in place, important pieces can easily be lost or overlooked.And it’s not just about access—it’s about intention.Do you want your social media accounts to remain as a legacy?Should emails be archived, forwarded, or deleted?Where are passwords stored—and who can access them?What happens to digital investments like cryptocurrency?These are deeply personal decisions, and most people haven’t taken the time to think them through.Brad emphasizes that this isn’t a quick fix. Even a single conversation around digital assets can take hours—and without guidance, many families never have it at all. That’s where thoughtful planning comes in.Some practical steps discussed in the episode:Use a secure password manager that can be shared appropriatelyIdentify a trusted person who knows where key information is storedDocument wishes for social media, email, and digital accountsEnsure someone knows how to access or locate critical informationBecause without a plan, families are left guessing—often during one of the most difficult seasons of life.The takeaway?Your financial plan isn’t complete if your digital life isn’t accounted for.Start the conversation now. It’s one of the most practical—and meaningful—steps you can take to care for the people you love.#iWealth #FinancialPlanning #DigitalAssets #EstatePlanning #PlanOnPurpose #WealthManagement #LegacyPlanning #Crypto #PersonalFinance**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home).

If you’ve ever read Fish Don’t Clap and wondered, “This is powerful… but how do I actually apply it?” — this episode is for you.In this conversation, Brad Connors shares why he refreshed and expanded Fish Don’t Clap — even though it was already working. The original parable helped thousands rethink retirement, purpose, and what it really means to “hit your number.” But readers kept asking the same question: How do I put this into practice?The updated edition adds a brand-new implementation chapter that walks through:The traits to look for in a financial advisorThe questions to ask before trusting someone with your life savingsHow to align your money with your purposeWhat real holistic planning actually looks likeBrad also shares the behind-the-scenes story of recording the audiobook, building workshops around the book, and adding a QR code that connects readers to a growing national network of advisors using the Four Days Coming “Plan on Purpose” framework.This episode is for:People approaching retirement who don’t want to lose purposeReaders who loved the book but need practical next stepsAnyone searching for a more holistic approach to financial planningIf you want your money decisions to reflect your values—and not just a retirement age—this episode explains why the updated Fish Don’t Clap matters right now.#FishDontClap #PurposeDrivenLife #FinancialPlanning #RetirementPlanning #FourDaysComing #PlanOnPurpose #iWealthiWealthSUBSCRIBEEducation is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: https://go.oncehub.com/BradConnors►For more educational tips and wisdom from iWealth:YouTube: https://www.youtube.com/user/iWealthTV/videosFacebook: https://www.facebook.com/iWealth4meLinkedIn: https://www.linkedin.com/in/bradconnors/Podcast: https://anchor.fm/iwealthTwitter: https://twitter.com/iWealth4meBook: https://fishdontclap.com/#home.

Investing doesn’t have to be just about percentages and performance charts. In this episode, Brad Connors explains why goal-based investing is one of the most practical—and enjoyable—ways to approach your financial life.Instead of obsessing over whether your portfolio returned 2% or 22%, goal-based investing asks a better question: Are you on track for what matters most to you? That could be retirement, yes—but it could also be a wedding fund, a reliable first car for your daughter, a European vacation, a pontoon boat, a 50th anniversary trip, or even a 30-day sabbatical.Brad shares how he started saving early for his daughter’s wedding after watching clients scramble for $20,000–$30,000 expenses. The lesson? If it’s important to you, fund it intentionally.The episode highlights:Why investing tied to specific goals changes your mindsetHow separating accounts (travel fund, car fund, wedding fund) creates clarityThe psychological power of having something meaningful on the horizonWhy retirement is just one goal—not the only oneWhen your money aligns with your values, investing becomes motivating instead of stressful. You’re not just building wealth—you’re building experiences, milestones, and freedom.If you want your financial plan to reflect what you actually care about—not just generic benchmarks—this conversation will help you think differently about how you invest.#iWealth #GoalBasedInvesting #FinancialPlanning #WealthBuilding #MoneyWithPurpose #InvestWithIntention #FinancialEducationiWealthSUBSCRIBEEducation is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: https://go.oncehub.com/BradConnors►For more educational tips and wisdom from iWealth:YouTube: https://www.youtube.com/user/iWealthTV/videosFacebook: https://www.facebook.com/iWealth4meLinkedIn: https://www.linkedin.com/in/bradconnors/Podcast: https://anchor.fm/iwealthTwitter: https://twitter.com/iWealth4meBook: https://fishdontclap.com/#home.

What would you say if a high school freshman told you they wanted to quit school to become a day trader?In this episode of the iWealth Podcast, Brad Connors shares a real conversation he had with a local student who’s already experimenting with trading, running small side hustles, and thinking far beyond his years.The student wasn’t just clicking buttons on a trading app. He had tested strategies with simulated money, invested his own $100, experienced losses, and shown clear entrepreneurial instincts—from selling cookies to flipping energy drinks at school. The question wasn’t whether he was motivated. The question was whether day trading was the right long-term path.Brad breaks down why only a tiny percentage of day traders actually succeed—and why chasing quick gains can distract from building something sustainable. Instead of shutting the student down, the conversation pivoted to something bigger: finding friction in the world and solving it.Entrepreneurship isn’t just about trading stocks. It’s about identifying problems, creating value, and thinking long term. The episode also highlights the importance of finishing school, exploring options thoughtfully, and surrounding young people with mentors who challenge them to think bigger.If you’re a parent, educator, or young entrepreneur, this episode will spark a meaningful conversation about ambition, risk, education, and building something that lasts.#iWealth #Entrepreneurship #DayTrading #YoungEntrepreneur #FinancialEducation #MoneyMindset #LeadershipiWealthSUBSCRIBEEducation is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: https://go.oncehub.com/BradConnors►For more educational tips and wisdom from iWealth:YouTube: https://www.youtube.com/user/iWealthTV/videosFacebook: https://www.facebook.com/iWealth4meLinkedIn: https://www.linkedin.com/in/bradconnors/Podcast: https://anchor.fm/iwealthTwitter: https://twitter.com/iWealth4meBook: https://fishdontclap.com/#home.

If you’re looking at a $400,000 house—or even a $300,000 one—this episode is for you.Home prices across the Midwest have climbed steadily, and many first-time buyers are asking the same question: Is it better to keep renting, or is it finally time to buy? In this episode, Brad Connors breaks down the real numbers behind buying a home in today’s market.It’s not just the sticker price. Brad walks through what buyers often overlook:Why you need more than just a 10% down paymentHow closing costs add thousands to your upfront cash requirementWhat today’s interest rates actually mean for your monthly paymentWhy you shouldn’t borrow your down payment from a 401(k)How equity building compares to paying rentFor example, on a $300,000 home, you may need $35,000–$36,000 saved before you even walk into the bank. And at current rates, your monthly payment could land around $2,100. Compare that to rent in many metro areas—and the math starts to get interesting.Brad also cautions against rushing in without a savings cushion or buying with a short-term mindset. If you sell six months later, the only guaranteed winners are the fee collectors.This conversation isn’t about timing the housing market. It’s about preparation, leverage, and making sure your decision aligns with your long-term plan.If you’re debating rent vs. buy, this episode will help you think through the numbers clearly—and avoid costly mistakes.#iWealth #HomeBuying #FirstTimeHomeBuyer #RealEstatePlanning #FinancialPlanning #MidwestHousing #WealthEducationiWealthSUBSCRIBEEducation is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: https://go.oncehub.com/BradConnors►For more educational tips and wisdom from iWealth:YouTube: https://www.youtube.com/user/iWealthTV/videosFacebook: https://www.facebook.com/iWealth4meLinkedIn: https://www.linkedin.com/in/bradconnors/Podcast: https://anchor.fm/iwealthTwitter: https://twitter.com/iWealth4meBook: https://fishdontclap.com/#home.

This episode is for anyone who loves the idea of “free” airline miles, cash-back bonuses, and premium travel perks—but wonders if there’s more going on behind the scenes.Brad Connors and Mega Matt break down the psychology and math behind credit card reward programs—and why Brad instinctively cringes when someone says they “need” a specific card for the miles.On the surface, rewards cards can make sense. If you pay your balance off every single month and stay disciplined, there can be perks. But here’s the bigger question: Who really wins this game?Brad explains how major credit card companies like Visa and Mastercard understand behavioral data at a level most consumers never consider. Entire teams analyze spending habits, payment delays, and human psychology to design systems where a percentage of users inevitably carry balances—and pay high interest.The episode explores:Why most people overestimate their ability to “beat the system”How small payment delays can snowball into major debtThe role of behavioral psychology in credit marketingWhen rewards might make sense—and when they don’tWhy discipline matters more than perksThe analogy? It’s like a casino. You can win—but the building tells you who usually does.If you’re using credit cards for miles, this conversation will challenge you to think deeper about risk, behavior, and whether the rewards are truly worth it.#iWealth #CreditCards #AirlineMiles #PersonalFinance #MoneyMindset #DebtAwareness #FinancialPlanningiWealthSUBSCRIBEEducation is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: https://go.oncehub.com/BradConnors►For more educational tips and wisdom from iWealth:YouTube: https://www.youtube.com/user/iWealthTV/videosFacebook: https://www.facebook.com/iWealth4meLinkedIn: https://www.linkedin.com/in/bradconnors/Podcast: https://anchor.fm/iwealthTwitter: https://twitter.com/iWealth4meBook: https://fishdontclap.com/#home.

This episode is for anyone who owns life insurance—or is considering it—and wants to understand what they’re actually buying.After a client sent Kyle Busch’s viral TikTok video about a lawsuit involving a life insurance policy, Brad Connors and Mega Matt unpack what likely went wrong—and what everyday investors can learn from it.The conversation centers around a high-dollar policy reportedly issued by Pacific Life and why not all life insurance is created equal. Brad explains the critical difference between term insurance and permanent policies like whole life, universal life, indexed universal life, and variable universal life—and how death benefit size dramatically impacts commissions, cash value growth, and long-term performance.Here’s the key takeaway:Two policies from the same company can look similar on paper but function completely differently based on how they’re designed.Brad breaks down:How large death benefits can reduce cash value growthWhy illustrations matter (and what assumptions to question)The importance of asking “What could go wrong?”Why blind trust—without understanding—can be costlyHow commissions can influence policy structureThis isn’t about attacking companies or individuals. It’s about responsibility. Consumers must ask better questions, demand realistic projections, and understand how policies are structured before committing serious money.Whether you’re evaluating life insurance as protection, a cash-value tool, or part of a larger strategy, this episode will help you think more clearly and avoid common design pitfalls.#iWealth #LifeInsurance #FinancialPlanning #KyleBusch #WealthEducation #InsuranceDesign #MoneyDecisionsiWealthSUBSCRIBEEducation is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: https://go.oncehub.com/BradConnors►For more educational tips and wisdom from iWealth:YouTube: https://www.youtube.com/user/iWealthTV/videosFacebook: https://www.facebook.com/iWealth4meLinkedIn: https://www.linkedin.com/in/bradconnors/Podcast: https://anchor.fm/iwealthTwitter: https://twitter.com/iWealth4meBook: https://fishdontclap.com/#home

If you’re feeling nervous about a potential market downturn, you’re not alone. After two strong years in the market, it’s natural to wonder what comes next—and how to protect what you’ve built.In this episode of the iWealth Podcast, Brad Connors shares five practical principles to help you think clearly when markets get volatile. This isn’t about predicting the future. It’s about controlling what you can.Brad walks through five common mistakes investors make during downturns:1. Panic selling when markets drop2. Trying to time the market3. Ignoring diversification4. Skipping portfolio rebalancing5. Overreacting to headlines and news cyclesHe explains why emotional decisions often do more damage than the downturn itself—and how disciplined behavior over time leads to better outcomes.If you’ve ever felt the urge to “do something” when markets fall, this conversation will help you pause, zoom out, and focus on long-term strategy instead of short-term fear. Market volatility is part of investing. The key is having a plan before emotions take over.Watch this episode to learn how to stay steady, stay diversified, and stay aligned with your long-term goals—no matter what the market does next.#iWealth #MarketDownturn #InvestingWisely #LongTermInvesting #FinancialPlanning #WealthEducation #MarketVolatility**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home).

This episode is for anyone who’s been asked to work with a financial advisor simply because you know them—through church, a bowling league, your neighborhood, or mutual friends—and you’re wondering how much weight that relationship should really carry.Brad Connors and Mega Matt dig into a question that comes up more often than people admit: *Should familiarity automatically equal trust when it comes to your money?* And just as importantly—when should it not?Brad explains why knowing someone socially can be helpful, but only if their character, behavior, and values consistently line up with yours. Over time, how someone talks about others, handles conflict, carries themselves, and lives out their values becomes a powerful indicator of how they might treat your financial life. Familiarity doesn’t create trust—patterns do.The conversation also explores the difference between hiring someone you personally know versus working with an advisor recommended by a trusted friend. In both cases, Brad emphasizes slowing the process down, asking thoughtful questions, and treating the relationship like dating—not marriage. Your life savings deserve more than a quick decision made out of social pressure or convenience.They also address a common fear: *“What if the market goes down and I’m mad at someone I know?”* Brad challenges that thinking, arguing that when markets are volatile, the person who cares most about you may actually be the best guide—not a stranger.If you’ve ever felt awkward navigating money conversations with friends, family, or referrals, this episode will help you think clearly, trust wisely, and choose an advisor based on alignment—not proximity.#iWealth #FinancialAdvisor #ChoosingAnAdvisor #MoneyConversations #WealthPlanning #TrustAndMoney #FinancialEducation**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home)

When the worst happens, clear thinking matters more than quick decisions. In this episode of the iWealth Podcast, Brad Connors and Mega Matt talk through one of the hardest conversations in financial planning: "what to do after the loss of a spouse".This episode is for anyone who has ever wondered what actually happens—financially—when life changes in an instant. Brad explains why the **first and most important rule is to slow down**. After a major loss, emotions are high, judgment is clouded, and pressure from well-meaning people (or the wrong advisors) can lead to decisions that don’t serve you long-term.Brad walks through what a thoughtful, people-first process looks like in a worst-case scenario:• Why major decisions should usually wait at least 12 months• What accounts need immediate attention—and which ones don’t• How beneficiaries, joint accounts, IRAs, and bank relationships are handled• Why “doing nothing” for a season can be the wisest move• Red flags to watch for if an advisor is pushing fast changes or account movesThis conversation isn’t about spreadsheets first—it’s about **grief, timing, and clarity**. Brad shares real-world experience from decades of helping families navigate loss, and why the best advisors prioritize the person before the portfolio.If you or someone you love has experienced loss—or if you simply want to understand how to plan wisely for life’s hardest moments—this episode offers grounded guidance, practical insight, and a steady voice when it matters most.#iWealth #FinancialPlanning #WidowSupport #LifeTransitions #MoneyDecisions #GriefAndPlanning #FamilyFirst #LongTermThinking**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home)

This episode is for anyone trying to choose a financial advisor—and feeling overwhelmed by credentials, promises, and opinions. If you’ve ever wondered who you can actually trust with your life savings, this conversation will help you cut through the noise.Brad Connors explains why picking a financial advisor has less to do with guarantees or flashy performance and more to do with character, connection, and asking the right questions early. Together with Mega Matt, he walks through how to evaluate advisors before money is ever discussed—and why your gut instinct matters more than most people realize.They unpack what it really means for an advisor to be a fiduciary, why “Can you make me money?” is the wrong opening question, and how to spot red flags in the very first meeting. Brad shares practical insights on what to look for in an advisor’s office, how they ask questions, and whether they’re focused on understanding *you* or simply talking about themselves.The conversation also covers why financial planning should be part of the first discussion—not just investments—and how topics like wills, beneficiaries, healthcare directives, and Social Security timing reveal whether an advisor thinks holistically.Brad compares choosing an advisor to dating: you should talk to two or three, pay attention to how you feel, and only move forward when the fit feels right. The goal isn’t to find the smartest person in the room—it’s to find someone you’d trust to take care of your family if you weren’t here.If you’re in the process of choosing a financial advisor, this episode will help you approach that decision with clarity, confidence, and intention.#iWealth #FinancialAdvisor #FinancialPlanning #WealthEducation #MoneyConversations #ChoosingAnAdvisor #Fiduciary**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home)

Choosing a financial advisor can feel overwhelming. Everyone seems to “have a guy,” everyone promises results, and everyone sounds confident. So how do you actually know who to trust?In this episode of the iWealth Podcast, Brad Connors and Mega Matt break down what really matters when selecting a financial advisor—and it has far less to do with guarantees or credentials than most people think.Brad explains why the first filter should always be character and connection, not just performance claims. From understanding what a fiduciary really is, to recognizing red flags in the first meeting, this conversation walks through the questions people should be asking—but often don’t.They talk about:Why “Can you make me money?” is the wrong first questionThe importance of empathy, intuition, and what Brad calls the “smell test”How to tell if an advisor is listening to you—or just talking about themselvesWhy planning conversations matter just as much as investmentsWhen referrals help—and when you should still shop aroundThis episode reframes the advisor-client relationship as something closer to dating than hiring a vendor. You’re not just choosing someone to manage numbers—you’re choosing someone who may one day guide your family through major life events.If you’ve ever wondered how to evaluate financial advisors beyond titles, performance charts, and buzzwords, this conversation offers a grounded, real-world framework to help you choose with clarity and confidence.#iWealth #FinancialAdvisor #FinancialPlanning #WealthEducation #ChoosingAnAdvisor #MoneyDecisions

What if you could actually see how complete your financial life is—not just how your investments are performing?In this episode of the iWealth Podcast, Brad Connors and Mega Matt break down one of iWealth’s most practical planning tools: the Lifetime Plan Score. This score is part of the FDC Plan on Purpose system and gives clients a clear, visual way to track progress across their entire financial picture—not just account balances.Brad explains how the Lifetime Plan Score works like a real-world report card. It looks at things many people put off or forget altogether: beneficiary reviews, wills, powers of attorney, healthcare directives, tax planning, Social Security decisions, and long-term planning conversations that take years—not minutes—to work through.Rather than chasing quick fixes or one-time checklists, the score shows steady progress over time. As planning items are reviewed, updated, and revisited, the score moves. And because life changes, the score is designed to evolve—reminding clients that good planning is ongoing, not something you “finish.”This episode is especially helpful if you’ve ever wondered:“How do I know if my plan is actually complete?”“Who’s checking the details I don’t think about every day?”“What happens if something unexpected occurs?”If you want a clearer view of where you stand—and where gaps may still exist—this conversation will give you a helpful framework for thinking beyond investments and toward a more intentional, well-coordinated plan.#iWealth #FinancialPlanning #PlanOnPurpose #LifetimePlanScore #HolisticPlanning #WealthEducation

If you’ve ever wondered why one financial advisor is really any different from another, this episode is for you.Most firms talk about products, performance, or “secret strategies.”Brad Connors explains why that’s not what actually moves the needle.In this episode of the iWealth Podcast, Brad and Mega Matt break down why accountability—not flashy investments—is the real difference at iWealth. Brad shares how iWealth goes deeper than traditional financial conversations by asking questions many advisors never bring up—and then helping clients follow through.From digital assets and passwords to family meetings to what happens to land, businesses, and relationships when you’re no longer here, this conversation highlights how planning is about far more than portfolios. It’s about identifying gaps—areas that may be overlooked, unspoken, or unclear—and then simplifying the path forward.Brad explains why iWealth doesn’t claim to have “magic investments” or hot trends. Instead, the focus is on aligning money with timelines, goals, and real-life decisions. What you’re doing with money three years from now shouldn’t look the same as what you’re doing thirty years from now—and accountability helps keep those decisions intentional.If you’re looking for an advisor who will roll up their sleeves, ask the hard questions, and help bring clarity to complex decisions, this episode offers a clear look into the iWealth philosophy.Watch now to understand **why deeper planning beats surface-level advice**—and why accountability changes everything.#iWealth #FinancialPlanning #Accountability #HolisticPlanning #FamilyPlanning #WealthConversations #IntentionalPlanning**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home)

If you’re a business owner, leader, or professional who cares about culture, trust, and alignment, this episode is for you.Too many companies talk about core values—but never actually live them.In this conversation, Brad explains what happens when values come **off the wall and onto the field.In this episode of the iWealth Podcast, Brad Connors and Mega Matt unpack how core values shape hiring, leadership, client relationships, and long-term culture** at iWealth. They discuss why values that only exist on a plaque don’t matter—and how intentional systems turn values into daily behavior.Brad shares iWealth’s core values—hardworking, trustworthy, client-centered, and servant-hearted—and explains how they’re reinforced through hiring scorecards, quarterly reviews, leadership feedback, and client relationships. These aren’t marketing words. They’re standards that guide decisions, protect the team, and define who belongs—and who doesn’t.This episode also tackles the hard question many leaders avoid:What happens when an employee or client no longer aligns with your values?Brad explains why protecting the team matters more than keeping the wrong client, how values create natural accountability, and why alignment over time builds something stronger than a business—a **tribe**.If you’re thinking about your own core values, rebuilding culture, or making sure your professional relationships actually reflect what you believe, this episode offers practical insight and real-world perspective.**Watch now** if you want values that actually guide decisions—not just decorate the office.#iWealth #CoreValues #LeadershipCulture #BusinessValues #IntentionalLeadership #CompanyCulture #ServantLeadership #EOS #Traction**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home)

On this episode of the iWealth Podcast, Brad Connors is joined by advisors Shawn Pomeroy and JP to break down what really happened in the markets last year and what investors should be paying attention to as 2026 begins.They discuss:• U.S. stock, international, and emerging market performance• Why bonds and munis quietly had a strong year• What volatility actually means for long-term plans• The difference between news cycles and financial reality• Why diversification still matters—especially after strong returns• How AI, earnings growth, and interest rates may influence markets ahead• The importance of planning for retirement *before* the retirement date arrivesThe conversation also highlights why emotional decision-making is often the biggest risk to long-term outcomes—and how thoughtful planning helps people stay disciplined when markets pull back.#iWealth #MarketUpdate #FinancialPlanning #InvestingEducation #MarketVolatility #RetirementPlanning #WealthStrategy #EconomicOutlook #LongTermThinking**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home)

When success and stuff don’t deliver the fulfillment you expected, it’s worth asking "Why". In this episode of the iWealth Podcast, Brad Connors and Mega Matt unpack a powerful metaphor from a Christian song: **“dusty Bibles and brand new iPhones.”**This conversation is for anyone who has achieved financial success, built something impressive, or accumulated “the good stuff” — yet still feels like something is missing.Brad reflects on what he’s seen over decades of working with people across every income level: shiny things can become armor, money can become identity, and achievement can quietly replace purpose. Together, Brad and Matt explore how our *money story* — what we learned about money growing up — shapes our decisions, relationships, and sense of worth. Is money tied to approval? Security? Status? Or is it meant to be a tool for something deeper?This episode isn’t about guilt, shame, or rejecting success. It’s about clarity. It’s about recognizing that new cars, growing businesses, and financial wins are not bad — but when they become the *why*, they often leave people feeling empty. Brad shares real-world observations of people with significant resources who would trade it all for genuine joy, peace, and meaning — and why that longing never gets satisfied by more stuff.If you’ve ever wondered why achievement didn’t feel the way you thought it would… if you’ve noticed restlessness despite “having enough”… or if you’re trying to align your money with faith, values, and purpose — this episode will resonate.#iWealth #MoneyStory #FaithAndFinances #PurposeOverPossessions #ChristianLeadership #MeaningAndMoney #FinancialWisdom #ValuesDrivenLife**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home)

What do you *really* do, Brad?In this short, unscripted episode, Brad Connors reflects on the question he gets asked most often—and the answer might surprise you.Brad shares why he now calls himself a **Dream Navigator**, and how 30 years in financial planning has taught him that it’s not about the numbers—it’s about the people, their dreams, and the guidance they need to pursue a more purposeful life.You'll also learn about the “For Days Coming Network”—a curated list of trusted professionals iWealth connects clients with to help them reach their goals (whether it’s estate planning, private healthcare, or planning a family trip).This episode is a quick hit of clarity and inspiration about what truly matters when it comes to financial advice.#DreamNavigator #FinancialPlanning #PurposefulLiving #BradConnors #iWealthPodcast #PlanOnPurpose #MoneyGoals #LifePlanning #ForDaysComing #HolisticFinancialAdvice---**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home)

Investing for Today vs. Building for TomorrowAre you chasing quick wins—or building something that lasts?In today’s iWealth Podcast, Brad Connors and Mega Matt have a fun (but deep) conversation about the difference between focusing on short-term flash and long-term substance—both in life and in investing.💬 Why long-term goals beat short-term gains 💬 The danger of chasing “pretty” investments without real fundamentals 💬 How sacrifice today can fuel the future you really want 💬 Why lipstick on a pig is still…well, a pigIf you’re serious about creating lasting financial freedom, this conversation will challenge you to think bigger.#iWealthPodcast #LongTermInvesting #FinancialFreedom #ThinkLongTerm #InvestSmart #BradConnors #MegaMatt

In this episode of the iWealth Podcast, Brad Connors and Matt dig into one of the most common financial questions people face: “I have some extra cash—what should I do with it?” Whether it’s an inheritance, a recent business sale, or savings you’ve built up, knowing when and how to invest that money can feel overwhelming.Brad shares insights from years of working with individuals in this exact position and explains the mindset shift required to move from hesitation to action. Most people, he says, are more risk-averse than they think. Even if they want their money to grow, they’re often hesitant to act—especially when the fear of loss looms large.Using a simple example—someone receiving a $100,000 inheritance—Brad walks through the real concerns people have. “What if the market drops right after I invest?” is the fear he hears most often. Matt jokes that his gut reaction would be to go to the casino, play roulette, and hope for red or black to double the money—highlighting just how uncertain investing can feel when you're not sure where to start.But here’s the key insight: statistically, you’re better off getting your money into the market as soon as possible, especially if your timeline is long-term (10+ years). Brad discusses the difference between “timing the market” and “time in the market,” a crucial concept for anyone considering when to invest. Studies consistently show that trying to perfectly time the market is nearly impossible—and missing just a few of the best days can significantly reduce your overall returns.However, Brad also acknowledges that emotional readiness matters. If a 10% dip in the market would cause panic or lead someone to pull their money out prematurely, then a dollar cost averaging strategy—investing gradually over time—might be the better choice. He emphasizes the importance of asking yourself, “If my account goes down $10,000 tomorrow, can I still sleep at night?” That answer can help determine whether you should go all in or ease in more cautiously.He also revisits the concept of using economic indicators like the investment “speedometers” discussed in previous episodes to get a visual on current market trends. These tools can help gauge whether the current environment is favorable or risky and guide your investment timing strategy.The takeaway? Don’t let fear paralyze you. Talk to an advisor, understand your risk tolerance, and make a plan. In most cases, getting your money working sooner is better than waiting for the “perfect” time—because the perfect time rarely announces itself.Whether you're sitting on extra cash from a major life event or just wondering what to do with savings that are growing stale, this episode gives you a grounded, practical way to think it through. #iWealthPodcast #BradConnors #InvestingBasics #ExtraCash #FinancialDecisions #TimeInTheMarket #WealthPlanning #DollarCostAveraging #RiskTolerance #SmartInvesting

Affluent doesn’t always look the way people think it does.In this episode of the iWealth Podcast, Mega Matt sits down with Brad Connors to talk about a fast-growing segment of families across Minnesota and beyond: **$5–$25 million in net worth**. These are often business owners and disciplined savers who “don’t look rich” — but the decisions they make now can dramatically shape their family’s future.Brad breaks down the biggest blind spots he sees at this level, including:✅ **Estate taxes in Minnesota** — Once you’re above certain thresholds, families can lose **10–15%** of what they’ve built simply because of where they live.✅ **Ownership structure & trusts** — How assets are titled (and whether they’re held in a trust) can change outcomes for heirs.✅ **Kids + inheritance planning** — Should children receive funds equally or equitably? And how do you prevent a large inheritance from becoming a burden instead of a blessing?✅ **Giving with the right heart** — Quiet generosity vs. social positioning, and why “check your heart at the door” matters.✅ **Tax-smart strategies** — Donor-advised funds, charitable planning, and portfolio decisions that can help reduce tax drag year after year.This conversation isn’t about showing off wealth. It’s about stewardship, intentional planning, and asking the real question: **Once you’ve built it… what’s the best way to pass it on?**If you’re a business owner, farmer, or family building meaningful net worth, this episode will help you think bigger — not just for your kids, but for your **kids’ kids**.#iWealth #FinancialPlanning #EstatePlanning #WealthManagement #Minnesota #Taxes #DonorAdvisedFund #Inheritance #GenerationalWealth #BusinessOwners**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home).

When Life Gets Complicated: Why Pivot Moments Call for a Financial AdvisorIn this episode of the iWealth Podcast, Brad Connors and Mega Matt talk about those critical pivot moments—when life suddenly feels too much to manage alone.Whether it’s losing a loved one, going through a divorce, inheriting assets, or realizing retirement is closer than you thought, these events create financial and emotional complexity that can be overwhelming without the right guidance.💬 Why crisis points are when advisors are needed most 💬 The 4 major life events that often trigger a financial pivot 💬 How a good advisor helps you make smart decisions when emotions run high 💬 Why managing complexity, not just investments, is true valueLife throws challenges. You don't have to face them alone.#iWealthPodcast #FinancialPlanning #PivotMoments #LifeTransitions #InvestSmart #BradConnors #MegaMatt #FinancialFreedom #ManagingComplexity

For families in the Waseca area who may be feeling the weight of the holidays, this story shows what can happen when a community comes together with purpose. For 15 years, iWealth clients and partners have stepped up to help provide Christmas dinners for local families—and this year marks the largest impact yet. Watch how a simple idea grew into a $13,000 gift supporting the Waseca Area Neighborhood Service Center, powered by generosity, students, Scouts, and a shared heart for giving back.#iWealth #CommunityImpact #WasecaMN #GivingBack #ChristmasDinner #LocalSupport #NeighborsHelpingNeighbors #FaithInAction #GratitudeiWealthSUBSCRIBEEducation is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you

Managed Accounts vs. Index Funds: Which Strategy Builds a Stronger Future?Are index funds the easy button for investing—or is there a deeper reason to work with a financial advisor? Brad Connors and Mega Matt break it down on today’s iWealth Podcast.Learn how managed accounts add value beyond simple returns by helping you ask the right questions, plan for your full financial picture, and make smarter long-term decisions.🎯 When indexing alone works—and when it falls short 🎯 Why life planning matters just as much as portfolio management 🎯 The real value an advisor brings beyond investment selection 🎯 How to know if you're truly getting what you pay forIt’s not just about the lowest cost—it’s about building a smarter, more durable financial future.#iWealthPodcast #InvestingWisely #FinancialPlanning #LongTermInvesting #FinancialFreedom #ManagedAccounts #IndexFunds #BradConnors #MegaMatt

The S&P 500 has had an incredible run—but is it *really* as diversified as most people think?In today’s episode, Brad Connors (iWealth) and Mega Matt zoom out and talk about what’s driving markets right now, what’s worth watching in 2026, and why the “set it and forget it” S&P approach may have more hidden concentration risk than most investors realize.Brad shares what he’s hearing from portfolio managers and economists, why keeping a pulse on younger investors matters (Robinhood, Reddit chatter, and quick-trade culture), and how Bitcoin and the NASDAQ have started to move together at times—raising important questions about risk, sentiment, and where shockwaves could come from if crypto takes a major hit.Then the big conversation: **S&P 500 concentration.** Brad explains the difference between the traditional market-cap weighted S&P 500 and the equal-weighted version—and why the current market is historically top-heavy. When **40% of the S&P 500 is concentrated in the top 10 stocks (mostly tech)**, many investors may be more exposed than they realize.They also touch on:* The likelihood (or not) of a recession next year* Why volatility isn’t “bad” (and how pullbacks can create opportunity)* Real estate: strong locally, but major questions in big-city office markets* Why diversification still wins… even when leadership rotatesIf you’ve been riding this market higher, this is your reminder: know what you own, stay balanced, and don’t let headlines dictate long-term decisions.#iWealth #Investing #SP500 #StockMarket #Diversification #Bitcoin #Markets #FinancialPlanning #WealthManagement #Volatility**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home).

Can a High School Freshman Become a Successful Entrepreneur?Brad Connors and Mega Matt dive into a real-life story about a high school freshman who’s passionate about day trading—and questioning whether traditional school fits into his dreams.In this inspiring conversation, Brad shares how he encouraged this young entrepreneur to think bigger, chase real-world opportunities, and focus on solving problems rather than just chasing quick wins.💡 Lessons on entrepreneurship💡 Why thinking long-term matters💡 How identifying "friction" can lead to your next big idea💡 Why finishing school still matters—and how to do it your own wayThis episode is a must-watch for parents, students, and anyone passionate about building a meaningful future.#iWealthPodcast #Entrepreneurship #FinancialFreedom #ThinkBigger #YoungEntrepreneur #Mentorship #SolveFriction #BradConnors #MegaMatt

Brad explains why iWealth created the **Private Client Group** and the **Plan On Purpose Office**: not because clients are “better,” but because higher net worth brings **different problems**. The goal is to inventory everything, identify blind spots, and then *connect clients to the right people*—quickly and intentionally.You’ll hear how the **For Days Coming Network** works: a curated circle of vetted specialists (healthcare advocates, estate attorneys, executive search firms, private aviation contacts, and more). Instead of spending months searching, clients are introduced to **three trusted options**, saving time and reducing stress—without revenue sharing or hidden incentives.Brad also shares why the financial advisor often becomes the **quarterback**—coordinating CPAs, attorneys, and insurance professionals—while helping families plan for generational impact, not just returns. From family meetings to healthcare decisions, this is about using resources wisely to move to the front of the line when it matters.If you’ve built significant wealth and want substance—not buzzwords—this episode explains what thoughtful, coordinated planning really looks like.private client group, high net worth planning, $10 million net worth, family office services, wealth gaps, estate planning coordination, healthcare advocacy, executive search, generational wealth, iWealth podcast, Brad Connors---**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you attain your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home)

In this episode of the iWealth Podcast, Brad Connors and Mega Matt unpack a simple but powerful concept: iBuckets. What are iBuckets? In short, they’re a structured, goal-based system for organizing your money based on what matters most to you.Brad explains that iBuckets are all about intentionality. Rather than letting money sit in one big account or just "hoping it all works out," the iBuckets system gives every dollar a job. Whether it’s retirement, travel, college, or even a bucket for future vehicle purchases—each bucket represents a future goal and has an investment strategy that matches the timing and risk tolerance of that goal.Matt jumps in with his take, describing iBuckets as money earmarked for future intentions. Even if the money isn’t saved yet, naming the bucket sets a vision in motion. It’s a mindset shift—from vague savings to targeted financial progress.Brad shares a story that sparked the idea years ago: a couple had enough money for their 50th wedding anniversary trip, but since all their money was tied up in the market (and the market was down in 2009), the husband didn’t want to “lose” any by selling. The solution? Have designated accounts for specific goals that are not subject to market volatility—so you can spend confidently when the time comes.From there, Brad and Matt walk through common iBuckets people use:Retirement Bucket (like your 401(k))Wedding Bucket for kids or grandkidsCollege SavingsHealth Savings Account (HSA)Travel Bucket (even broken down by destination!)Long-Term Care or InsuranceVehicle BucketEven a Starbucks Bucket for everyday spending prioritiesThe key takeaway? Once you’ve identified what’s important to you, you can align your savings and investments to those specific goals. But more importantly, Brad emphasizes matching risk to timing. A bucket meant to be spent next year shouldn't be invested like a 30-year retirement account.Another great tip: name your buckets. When your statement arrives and you see “European Travel Fund” or “Grace’s College,” it keeps you connected to your goals. You’re no longer just saving—you’re actively tracking progress toward something meaningful.The iBuckets system makes financial planning feel less overwhelming and more empowering. It allows you to make progress toward multiple goals at once, without compromising your long-term vision. And when your goals shift or you reach them? You just reassign the funds or start a new bucket.Whether you’re just starting out or are decades into your financial journey, this episode will help you rethink how you save, invest, and plan with purpose.📲 Hashtags:#iWealthPodcast #FinancialGoals #GoalBasedPlanning #SmartSaving #MoneyMindset #InvestWithPurpose #FinancialClarity #iBuckets

Kyle Busch’s TikTok lawsuit story sparked a client question we hear all the time: “Do I own the same thing?” In this episode, Brad and Mega Matt break down *why life insurance policies can look similar on the surface—and work wildly differently in real life* based on how they’re designed and sold.We unpack the “term vs. permanent” debate (whole life, universal life, indexed UL, variable UL), and why most people lump everything into two buckets: **cheap coverage vs. cash value**. Then Brad explains the real lever that often gets missed: **death benefit size vs. cash value growth**—and how commission incentives can push a policy toward a bigger death benefit that may leave the cash value lagging early on.If you’re considering using life insurance as part of a larger plan (or you already have a policy), this is a practical conversation about being your own best advocate: asking for multiple illustrations, stress-testing assumptions, understanding what could go wrong, and getting a second opinion when your gut says something’s off. life insurance explained, term vs whole life, universal life, indexed universal life, policy illustration, cash value, death benefit, Pacific Life, commissions, financial planning questions.#iWealth #LifeInsurance #TermInsurance #WholeLife #UniversalLife #IndexedUniversalLife #CashValue #FinancialPlanning #InsurancePlanning #KyleBusch #ConsumerAwareness**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you attain your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home).

Families with parents age 70+ (or adult children helping them) who are considering **transferring a home to children** because of health concerns and potential long-term care costs.Avoids expensive mistakes when you “add the kids to the house” or gift assets without understanding **Medicaid rules, debt liability, and the 5-year lookback**.Nursing home costs can run as high as $10,000–$ 12,000 per month, and decisions made today can have major consequences later—especially if care is needed within the next five years.In this episode, Brad and Matt unpack a real-world question: a 70+ parent wants to transfer their house into the children’s names. Sounds simple—but it can create hidden issues: who carries the mortgage debt, who’s responsible for repairs and taxes, and what happens if long-term care becomes necessary.Brad explains why the first step is identifying the **true “why”** (often: “We don’t want the house consumed by care costs”). From there, he walks through the **Medicaid 5-year lookback** concept and why gifting assets (cash or property) can trigger a clawback-style problem later if parents need Medicaid and don’t have enough resources left “on paper.”Bottom line: this isn’t a DIY decision. Brad emphasizes working with a **trusted elder-law / Medicaid-planning attorney**, because the right strategy depends on the full picture—assets, debts, health timeline, and family dynamics.Medicaid 5 year lookback, transferring house to children, elder law attorney, Medicaid planning Minnesota, long-term care costs, nursing home cost, asset gifting rules, estate planning basics, house title transfer, iWealth, Brad Connors---**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you attain your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home)

In this episode of the iWealth Podcast, Brad Connors sits down with Matt to unpack one of the biggest (and often overlooked) financial questions for business owners: What is your business actually worth—and will that be enough to support your lifestyle when you exit?Brad kicks off the conversation by introducing two common valuation methods—EBITDA multiples and revenue-based valuation. For business owners nearing the end of their journey or even just starting to plan their exit, understanding these calculations can be crucial. EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is the industry-standard way many businesses are valued, particularly when selling to outside buyers or private equity. But it’s not the only method. Some industries and companies may be valued using top-line revenue with a multiple—especially if EBITDA isn’t the clearest indicator of value in their business model.But as Brad and Matt point out, valuation alone isn’t the full picture. That’s where the wealth gap comes in.The wealth gap is the difference between what your business (and assets) are worth and what you actually need to maintain your lifestyle after you sell or retire. Brad shares how business owners often overestimate how far the proceeds from selling their company will go. He walks through a common example: if you need $100,000/year to support your post-business lifestyle and apply the 4% rule, you’ll need around $2.5 million saved. If your business is worth $2 million and you’ve got $250K saved elsewhere, you’re short—and that’s your wealth gap.Matt brings a more personal perspective. For him, it’s not just about EBITDA or revenue—it’s about how much his wife spends (a relatable benchmark for many couples!). Jokes aside, it illustrates how important it is to connect business valuation with real-world spending. Retirement isn’t just a number—it’s your lifestyle, your hobbies, your travel, and your future healthcare costs.Brad urges business owners to plan ahead, not wait until the sale is imminent. Whether you plan to sell your company to an outsider, pass it on to family, or just slowly exit over time, you’ll do yourself a favor by understanding the valuation process early—and more importantly, how it ties into your personal financial needs.They also touch on other common realities like “taking chips off the table” to reduce risk, the emotional attachment to your business, and the fact that whether you’re ready or not, every business owner exits someday—through sale, transition, or death.This episode is a must-listen for entrepreneurs who haven’t done the math—or are nervous about what they’ll find when they do. Brad and Matt make the complex feel more approachable, bringing insight, humor, and encouragement to a topic that’s often avoided.#iWealthPodcast #BusinessOwner #ExitPlanning #EBITDA #WealthGap #EntrepreneurFinance #RetirementPlanning #FinancialFreedom #BusinessValuation

In this episode of the iWealth Podcast, Brad Connors and Matt dive into an engaging conversation about one of Brad’s favorite financial tools: the speedometer. But we're not talking about your car—we're talking about a powerful visual tool that simplifies complex economic and market indicators into something anyone can understand.Brad explains how he uses these investment “speedometers,” provided by City National Rochdale, to guide both clients and advisors through ever-changing market conditions. These visuals use a color-coded system—red, yellow, and green—to indicate risk levels and economic trends in areas like consumer confidence, inflation, housing starts, unemployment, and even global geopolitical tensions. Red means caution, yellow is neutral, and green indicates favorable conditions.Why does this matter? Because investing and financial decision-making can feel overwhelming, especially when you're bombarded with conflicting headlines and market noise. These speedometers help cut through the chaos. In one simple screen, investors can view 20 or more key indicators and get a quick but meaningful understanding of where we are and where things might be headed.Matt shares his own takeaways from a recent meeting where Brad presented these visuals to a group of advisors. What stood out? Context. When you compare speedometer data across three years—seeing the shift from red to yellow to green—it creates a story. That story brings clarity. You’re no longer reacting to isolated data points. Instead, you're seeing how the full picture fits together.Brad emphasizes that while not all speedometers carry equal weight (for example, geopolitical risk might always show red but doesn’t necessarily derail a portfolio), the trend lines matter. Seeing improvement or decline in several areas over time can help guide financial decisions—especially when it comes to questions like, “Is now the right time to invest?”This is particularly helpful for clients who may inherit a large sum, experience a business windfall, or are simply wondering if they should stay the course or pivot. Brad reminds listeners that while the speedometers offer a valuable overview, the real strategy comes from working with an expert to turn that information into a smart, risk-managed investment portfolio tailored to your goals.Whether you're a financial pro or just trying to understand today’s economy in a way that actually makes sense, this episode is a masterclass in making the complex simple. Brad's system doesn’t just track what’s happening—it brings your entire financial picture into focus, allowing you to make more confident decisions with the help of your advisor. #iWealthPodcast #BradConnors #FinancialPlanning #InvestingMadeSimple #MarketIndicators #EconomicOutlook #Speedometers #SmartInvesting #FinancialTools #VisualFinance

Brad and Matt unpack what "purposeful retirement" actually looks like in real life. They contrast the classic picture—slow mornings, newspaper, coffee, “I’m done”—with a more fulfilling version: "desirement" (what you "desire" to do next), fueled by meaningful projects and relationships.Brad explains why he rewrote "Fish Don’t Clap": too many people loved the parable, but needed the “how.” The new chapter is the bridge between ideas and action—helping readers move from "retiring from" a job to "retiring to" a life they’re excited about.Matt shares a surprisingly specific vision: staying creative through tabletop video work while being surrounded by younger people with energy and momentum. Brad highlights the pattern: the healthiest retirees have something to look forward to—experiences, trips, events, learning, serving, building—because anticipation creates energy and resilience in everyday life.The takeaway is simple: if you don’t feel excited, **pick something anyway**. Momentum creates clarity. Start small, talk about it with family, and let your future come into focus.purposeful retirement, retire to something, Fish Don’t Clap, Brad Connors, iWealth podcast, desirement, retirement purpose, retirement planning mindset, life after retirement, meaning and work, experiences over stuff, what are you looking forward to---**iWealth****SUBSCRIBE**Education is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you attain your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: [https://go.oncehub.com/BradConnors](https://go.oncehub.com/BradConnors)►For more educational tips and wisdom from iWealth:YouTube: [https://www.youtube.com/user/iWealthTV/videos](https://www.youtube.com/user/iWealthTV/videos)Facebook: [https://www.facebook.com/iWealth4me](https://www.facebook.com/iWealth4me)LinkedIn: [https://www.linkedin.com/in/bradconnors/](https://www.linkedin.com/in/bradconnors/)Podcast: [https://anchor.fm/iwealth](https://anchor.fm/iwealth)Twitter: [https://twitter.com/iWealth4me](https://twitter.com/iWealth4me)Book: [https://fishdontclap.com/#home](https://fishdontclap.com/#home)

Who it’s for: Investors who feel uneasy about “top-heavy” markets, advisors looking for diversification, and anyone curious whether value investing is poised for a comeback.What pain it solves: Cuts through headlines to explain what a value discipline actually is, why concentration risk matters, and where underowned opportunities may be hiding.Why watch now: With a handful of mega-cap stocks driving a huge share of index returns and AI spending dominating the narrative, understanding rotation risk and margin of safety matters more than it has in years.In this episode, Brad Connors sits down with Mark Meulenberg, Chief Investment Officer at Masonry Capital (Charlottesville, VA), a fundamental, bottoms-up value shop that also lets “macro inform the micro.” Mark explains value in plain language: buying businesses for less than they’re worth, and building a margin of safety so you’re not relying on perfect timing or optimistic forecasts.They discuss how investor psychology often ignores the “buy it like you’d buy a business” mindset, why Buffett’s discipline gets misunderstood, and what happens when markets become overly concentrated in a small number of tech names. Mark shares why some unloved areas can trade at extreme discounts—and how inflationary regimes can bring higher volatility and create space for value, small caps, international markets, energy, and real assets to play a bigger role over time.Brad also highlights the practical reality: iWealth can blend different manager “lenses” and methods, outsourcing money management while focusing on planning—so your portfolio isn’t dependent on one story working forever.value investing, market outlook 2026, Mark Meulenberg, Masonry Capital, Brad Connors, iWealth podcast, S&P 500 concentration, equal-weight S&P 500, AI spending, inflation and volatility, small cap value, international investing, margin of safety, fundamental research

In this episode of the iWealth Podcast, Brad Connors and Mega Matt dive deep into what really matters to high-net-worth families when it comes to financial planning.💰 What do successful business owners worry about most?It’s not just taxes or estate planning—it’s family.From dividing the farm fairly to managing the family cabin at Gull Lake, Brad shares how clear communication and intentional planning can preserve relationships and wealth.Why avoiding the hard conversations creates chaosWhy “equal” isn’t always “fair”The role of a financial advisor as refereeHow to help mom and dad articulate their intentionsWhy behavioral finance matters more than account balancesThis episode isn’t about spreadsheets—it’s about legacy, trust, and peace around the Thanksgiving table.If you're a business owner, part of a farm family, or planning for multi-generational wealth—this one is for you.Chapters:0:00 Welcome0:33 What is a high-net-worth individual?1:15 #1 concern: taxes & complexity2:50 #2 concern: family and fairness3:40 Dividing the family farm and cabin5:00 Why families avoid the hard conversations6:10 The importance of a family meeting7:00 Bottom-up vs. top-down planning9:00 Brad’s role as “referee”11:00 Behavioral finance greater than bank balances12:00 Equal vs. equitable: the life insurance example13:10 Final thoughts: communicate before it's too lateiWealthSUBSCRIBEEducation is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: https://go.oncehub.com/BradConnors

Who it’s for: People who want a meaningful, well-run life in (and beyond) retirement—and advisors guiding them.What pain it solves: “Great idea…now what?” Brad explains how to move from inspiration to implementation so you don’t drift into a purpose-empty retirement.Why watch now: The updated edition of Fish Don’t Clap is out—with a brand-new implementation chapter, an audiobook, workshops, and a national advisor network you can actually contact.Brad shares why he refreshed a book that was already helping readers: too many folks loved the parable but asked, “How do I put this into practice?” The new final chapter spells it out: how to evaluate an advisor/firm, what traits and questions to look for, and practical moves (beneficiaries, titling, equal vs. equitable for kids, cash-flow guardrails, and more).You’ll also hear about the Plan on Purpose™ software (born from “Four Days Coming”) that lets clients track planning topics in one place—plus a QR code inside the book that points to a directory of like-minded advisors using the same concepts. Prefer to listen? Brad recorded the Audible edition and is rolling out talks and workshops so you can apply the ideas with real structure and accountability.If you want your money to support a life you actually want—rather than just hitting a number—this conversation shows you the next steps.Fish Don’t Clap updated edition, Brad Connors, Plan on Purpose, purposeful retirement, how to choose a financial advisor, equal vs equitable inheritance, beneficiary checklist, retirement purpose, audiobook launch, iWealth Podcast, values-based planningiWealthSUBSCRIBEEducation is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you attain your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: https://go.oncehub.com/BradConnors►For more educational tips and wisdom from iWealth:YouTube: https://www.youtube.com/user/iWealthTV/videosFacebook: https://www.facebook.com/iWealth4meLinkedIn: https://www.linkedin.com/in/bradconnors/Podcast: https://anchor.fm/iwealthTwitter: https://twitter.com/iWealth4meBook: https://fishdontclap.com/#home

Who it’s for: Firm owners, advisors, and students exploring a career in financial planning.What pain it solves: How to prepare for ownership transitions, recruit Gen Z talent, and adapt your practice for an AI-accelerated future.Why watch now: Baby-boomer exits are accelerating, advisor demand is rising, and the best time to prepare your team and succession plan is before you need it.Brad welcomes Dan Hiebert, Director of the CFP® program at Minnesota State University, Mankato, to dig into three big topics: 1) how Gen Z is reshaping the talent pipeline (work ethic, online learning, privacy-minded culture); 2) what firms can do to recruit, train, and progress new planners from service roles to client-facing leadership; and 3) succession planning—including Dan’s book Succession Simplified: A Primer on Transitioning Planning to Your Family Business and why owners should start in the “missing middle” years, not at the exit.You’ll hear practical ideas on building competitive advantage: create a progression path (service → paraplanning → advice), teach soft skills like empathy and behavioral finance, and use tech/AI to raise quality and speed—without losing human connection. Brad and Dan also talk program partnerships, pass-rate mindset, and how independent firms can become magnets for purpose-driven graduates.If you’re planning your next decade—talent, leadership, or ownership transition—this conversation will help you move from intention to action.Succession planning, Dan Hiebert, MSU Mankato CFP program, Gen Z financial advisors, advisor careers, paraplanner path, practice management, AI in wealth management, family business transition, iWealth Podcast, Brad Connors, Succession Simplified, Minnesota State University MankatoiWealthSUBSCRIBEEducation is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: https://go.oncehub.com/BradConnors►For more educational tips and wisdom from iWealth:YouTube: https://www.youtube.com/user/iWealthTV/videosFacebook: https://www.facebook.com/iWealth4meLinkedIn: https://www.linkedin.com/in/bradconnors/Podcast: https://anchor.fm/iwealthTwitter: https://twitter.com/iWealth4meBook: https://fishdontclap.com/#home

If you’re an investor, retiree, or business owner looking to stay informed on where the markets are heading, this Fall Market Update 2025 from Brad Connors of iWealth breaks down everything you need to know. In just a few minutes, Brad explains how the markets have performed through the third quarter — from the Dow Jones Industrial Average and S&P 500 to the Bloomberg U.S. Aggregate Bond Index — and what current trends in inflation, interest rates, and consumer spending may signal for the months ahead.This episode is for anyone who wants to make smart, intentional financial decisions heading into the end of the year. Brad highlights the steady growth we’ve seen in stocks and bonds, explains what’s driving consumer resilience, and discusses how interest rates are showing early signs of leveling off. Inflation may have moderated, but it’s still a factor — which means now is the time to review your plan to ensure it’s built to handle both opportunity and uncertainty.Whether you’re approaching retirement, navigating a major life change, or simply wondering if your investments are positioned correctly, this update will help you stay grounded and informed. As Brad reminds viewers, “It’s not about predicting the market — it’s about planning with purpose.”Fall Market Update 2025, Q3 Market Recap, Dow Jones Update, S&P 500 Performance, Bond Market 2025, Inflation Trends, Interest Rates, Brad Connors, iWealth Podcast, Financial Planning, Investment Advice, Retirement Strategy, Economic OutlookiWealthSUBSCRIBEEducation is first! At iWealth we pride ourselves on helping people make smart decisions when it comes to money. You know how to make money, but do you know how to keep it? Invest it? Manage it so that it works for you? iWealth provides practical thinking tools and structures which will help you achieve your biggest goals and enjoy an unparalleled quality of life.►Please take a moment to comment and let us know what you thought of this video. Want to learn more about how iWealth can help you feel confident about your financial future? Schedule a complementary 30-minute discovery call to get clear on your financial goals, what might be standing in your way, and if iWealth is a good fit for you. Click here to book your call today: https://go.oncehub.com/BradConnors►For more educational tips and wisdom from iWealth:YouTube: https://www.youtube.com/user/iWealthTV/videosFacebook: https://www.facebook.com/iWealth4meLinkedIn: https://www.linkedin.com/in/bradconnors/Podcast: https://anchor.fm/iwealthTwitter: https://twitter.com/iWealth4meBook: https://fishdontclap.com/#home

Gold always gets attention during uncertain times—but is it really a good long-term investment?In this episode of the iWealth Podcast, Brad Connors breaks down the facts about investing in gold. From physical bars to ETFs, he explains the two primary ways investors get exposure to gold and why it’s often misunderstood as a strategy.You’ll hear:The real historical performance of gold vs. the stock marketWhen gold tends to shine (and lag)What to know before buying physical goldWhy stocks still outperform long-termHow professional managers use gold (and how most don’t)Stats from 1990 to 2020:Gold: +360%Dow Jones: +990%S&P 500: ~10% annual return (avg.)Gold isn’t “bad”—but it’s not the magic hedge it’s often marketed as. Listen in as Brad shares how to think about gold as part of your overall wealth plan—and when it might make sense (or not) for your portfolio.Got questions? Reach out to the iWealth team—we’re here to help you invest with confidence and purpose.#GoldInvestment #BradConnors #iWealthPodcast #Investing2025 #PreciousMetals #StockMarketReturns #SmartMoneyMoves #FinancialEducation #AlternativeInvestments #ETFs

Can You Really Afford a $400K House? What Every Buyer Needs to KnowThe $400,000 house used to be the dream—now it’s the average.In this episode of the iWealth Podcast, Brad Connors and Mega Matt break down what it really takes to buy a home in today’s market. From down payments and closing costs to monthly payments and long-term equity, they walk through real numbers and realistic expectations.🏡 Is buying still better than renting? 📈 Why the market likely won’t crash (especially in the Midwest) 💰 How much cash you actually need to buy a $300K+ house 📉 Why waiting for prices to drop might be a mistakeIf you’re thinking about your first home—or helping your kids buy theirs—this episode is a must.#HomeBuying #iWealthPodcast #BradConnors #RealEstateTips #MillennialMoney #RentVsBuy #MortgagePlanning

Everyone loves a free flight… but is it really free?In this episode of the iWealth Podcast, Brad Connors and Mega Matt unpack the real cost of playing the credit card rewards game. If you've ever justified a new card “for the miles” or convinced yourself you'll pay it off each month, this conversation is for you.🧠 Credit card companies hire teams of psychologists whose job is to make sure you slip.🧾 A few small mistakes can lead to tens of thousands in debt—and years of financial strain.Topics include: Why Brad cringes when people say, “I need the miles.” How credit card companies profit off behavioral psychology The real winners of the cashback and rewards game What to consider before opening another cardBefore you swipe again, hit play.#iWealthPodcast #CreditCardTruth #BradConnors #MoneyTalk #AirlineMiles #CreditTrap #DebtFreedom

The Truth About Credit Card DebtIn this episode of the iWealth Podcast, Brad Connors and Mega Matt dig into a major financial pitfall that too many people face: credit card debt.🚫 The “swipe now, deal later” mindset has become dangerously common. 📈 Interest rates are sky-high—sometimes 23% or more. 💡 Brad shares stories from 25+ years of experience, and Matt reflects on the real cost of assuming “future me” will have it all figured out.This episode tackles:Why credit card debt is one of the most toxic forms of debtThe psychology behind “future spending”How social media fuels unrealistic spending expectationsA simple plan to build credit without falling into the trap📉 Don’t let short-term spending steal your long-term freedom. 🎧 Tune in, get honest, and take control.#CreditCardDebt #iWealthPodcast #BradConnors #DebtTrap #MoneyWisdom #FinancialFreedom #FutureFocused