Just Add Social

Send us Fan MailWhat if AI could bring lost places back to life? In this episode, I explore how I used generative AI to recreate my demolished secondary school, transforming old photos and memories into a living, breathing school day. From dark rainy mornings to sunlit playgrounds, this isn’t just about visuals… it’s about rebuilding experiences that no longer exist.But this goes far beyond one school. This is a glimpse into a new creative frontier where AI can reconstruct the past, trigger emotion, and reconnect people with places they thought were gone forever. If you’re curious about what AI can really do, and how you can start experimenting yourself, this episode will give you both inspiration and practical direction.This episode is being published as part of Podcasthon2026 (#Podcasthon) and my chosen charity is ADHD Aware!Finally I also list my "Just Add Social" actionable Key Takeaway for you to get going with your own project.  The Social Savvy scale of this podcast is level 1: Beginner /Novice. Entry-level understanding, basic concepts, minimal experience of social media is all that is needed to enable you to start using one of these tools due to the podcast insights. | Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

Send us Fan MailYou’re a digital marketer or in communications, so let me challenge you:If you’re not doing social listening, you’re not doing strategy, you’re doing guesswork with a content calendar.Because right now, your audience is telling you exactly what they want…in comments, complaints, questions, and competitor threads.And if you’re not hearing it, someone else is. I have seen it all before. You do not need a big budget or a data team to listen.I reviewed 5 low-cost ways to do social media listening, ideal for people with zero analyst experience, so you can spot patterns, catch trends early, and turn real conversations into smarter content and campaigns.Finally I list my "Just Add Social" actionable key takeaways in the form of a challenge to start using any of these 5 low cost tools mentioned in this podcast. The Social Savvy scale of this podcast is level 1: Beginner /Novice. Entry-level understanding, basic concepts, minimal experience of social media is all that is needed to enable you to start using one of these tools due to the podcast insights. Here are the interesting links referred to in this podcast:Blog:https://cliveroachblog.com/5_low_cost_ways_to_do_social_media_listening/Social Searcher:https://www.social-searcher.com/Google Alerts:https://www.google.com/alertsMentionlytics:https://www.mentionlytics.com/Talkwater Alerts:https://www.talkwalker.com/alertsAwario:https://awario.com/| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

Send us Fan Mail🎙️ Step into “Social Media Jail” — a tongue-in-cheek courtroom drama for modern marketers. Our “Social Media Jedi” prosecutes vanity metrics, AI comment bots, and fake followers while defending ethical, revenue-driven marketing.In this podcast episode you’ll hear how campaigns go off the rails (hello, engagement pods), and how to fix them with clear KPIs tied to pipeline and LTV. We unpack AI transparency (C2PA, disclosures), bot clean-up, and much more to prove real impact.You’ll learn: - How to swap likes for leads (and qualified ones at that) - What data-driven attribution and modeled conversions actually mean - Ways to connect GA4 + CRM to report revenue, not vibes - How to stay ethical with AI: provenance, policies, and disclosures - The vanity-metric myths that get teams “sentenced” every quarterHit play, beat the verdict, and graduate from clicks to cash—ethically. Subscribe for more smart, snackable marketing wins.Finally I list my "Just Add Social" actionable Key Takeaways.The Social Savvy scale is level 3: "Basic" - Comfortable with fundamental skills of social media marketing.| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

Send us Fan Mail🎶 “Nothing beats a Jet2 holiday!”Heard this lately? It’s not just a jingle. It’s become a full-blown social trend.💼 Brands, take note:🔹 Easy to use audio🔹 Positive vibes🔹 Real people, real joyThe result? Jet2 won social media this summer ☀️ - and they didn’t even have to try hard. ✈️ Could your brand become the next viral sound?In this podcast, we explore how it all started and why it became so popular. However, what was the effect on Jet2’s brand in social media?Finally I list my "Just Add Social" actionable Key Takeaways centred around how brands should respond to unexpected trending brand mentions.The podcast Social Savvy scale is level 6: "Competent" - So advanced handling of routine social media marketing tasks is seen as useful in order to take advantage of the podcast advice to successfully optimize campaign strategy and tactics.| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

Send us Fan MailToday, we’re diving into something straight out of sci-fi… but very real.Chinese entrepreneur Luo Yonghao just livestreamed to over 13 million viewers.Generated $7.6 million in sales.And here’s the kicker—he wasn’t even there.It was his digital AI avatar.Speaking. Reacting. Selling.And outperforming his human-hosted shows.So what does this mean for you — whether you're leading brand strategy or building social campaigns from scratch?In this podcast episode, I explore the impact AI avatars could have on digital marketing.How real-time avatars could host events, run product demos, or even lead your next webinar.And what’s realistic today… vs. what’s still science fiction.Finally I list my "Just Add Social" actionable Key Takeaways for using Avatars.The Social Savvy scale is level 5: "Skilled" - Able to tackle moderately complex social media marketing challenges.Here are two interesting links referred to in this podcast:– Synthesia (https://www.synthesia.io/)– Hour One (https://hourone.ai/)– D-ID (https://www.d-id.com/)| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

Send us Fan MailLooking to break through the noise on social media? This episode is your game-changer. Join us as Hang Vu, a rising expert from Vietnam, shares how gamification is transforming social media marketing. From Facebook fan badges to LinkedIn’s profile rewards, she dives into real-world examples and advanced strategies that help brands earn more likes, shares, and—most importantly—loyal followers.You’ll learn:✅ How to apply gamification principles to both B2C and B2B campaigns✅ The psychology behind points, badges, and leaderboards✅ How to use frameworks like Octalysis to design high-impact engagement strategies📈 Social Savvy Scale: Level 7 – AdvancedThis episode is best suited for marketers with strong experience in social media, looking to optimize performance and innovate with game mechanics.🔗 Explore more in Hang Vu’s full blog post, including the Octalysis diagram by Yu-kai Chou:https://cliveroachblog.com/how-gamification-is-revolutionizing-social-media-engagement-by-hang-vu/| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

Send us Fan MailIn this podcast we discover how avatars are transforming marketing, communication, to online events and training.  We explore the business cases for Avatars and look at the top free tools to create your first one. Finally I list my "Just Add Social" actionable Key Takeaways for using Avatars.The Social Savvy scale is level 6: "Competent" with advanced handling of routine social media marketing tasks.Here are two interesting links referred to in this podcast:Top Free Creation Tools:https://readyplayer.mehttps://www.lensa-ai.comhttps://www.d-id.comhttps://www.synthesia.iohttps://avatoon.mehttps://www.mytafi.com| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

Send us Fan MailAI is revolutionizing social media marketing—but are you using it effectively? Marketers can now save time, reduce manual work, and focus on strategy with AI-powered tools. In In this podcast I explore 5 key areas where AI makes a real impact—from content curation to ad optimization. 💡 How has AI changed the way you work?Finally, I list my "Just Add Social" actionable Key Takeaways for using AI in social media marketing.This Podcast is a social savvy scale level 4 : Proficient. At this level you have developed the problem-solving skills of social media marketing. At this level of social media marketing you can take full advantage of the podcast advice to successfully optimize campaign strategy and content curation using AI. Here are the interesting links that I referred to in the podcast:https://www.sprinklr.comhttps://www.hootsuite.com/https://cliveroachblog.com/how-to-use-hootsuite-owlywriter-ai/https://www.lately.ai/https://cliveroachblog.com/lately-ai-work-faster-and-smarter/https://sproutsocial.com/https://www.visibrain.com/https://www.brandwatch.com/https://missinglettr.com/| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

Send us Fan MailIn this podcast episode, I dive into 12 social media innovations that shaped 2024. From the rise of new platforms to cutting-edge features, the social media landscape continues to evolve at lightning speed. 📈But it’s not just about what’s new—it’s about how these innovations can work for you! That’s why I wrap up with my "Just Add Social" Key Takeaway—an actionable strategy to help you adopt these trends and apply them effectively in the months ahead.Whether you’re a social media newbie or just looking to stay ahead of the curve, this podcast is for you. The Social Savvy Scale for this episode is Level 1—perfect for beginners or anyone with minimal experience to gain valuable insights without feeling overwhelmed.🎧 Ready to explore the new social media innovations? While you listen, think how to future-proof your social media strategy and tactics. Tune in now!| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

Send us Fan MailUnlock the Power of Employee Advocacy. this podcast explores the 6 steps to building a winning advocacy strategy.Did you know employees can amplify your brand’s reach when equipped with the right tools and processes? 💡 From finding the perfect tool to tracking success with analytics, this podcast explores the 6 steps to building a winning employee advocacy strategy. Finally I list my "Just Add Social" actionable Key Takeaways for building a winning advocacy strategy.The Social Savvy scale is level 3: This means that "basic" knowledge of social media marketing is all that is needed for this podcast. If you are comfortable with the fundamental skills of social media marketing, then you can implement the insights from this podcast. In this podcast I mention a list created by Gartner of employee advocacy tools. Here is the link https://www.gartner.com/reviews/market/employee-advocacy-tools| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

Send us Fan MailLinkedIn Business Manager is advertised as a tool to group your organization’s Ad accounts, pages, and staff and 3rd parties under a single umbrella. But is it worth it? There are many companies that happily manage their LinkedIn company pages and advertising tasks without it. So, if this is true, why should you consider using it?In this podcast, we explore answers to the question "why adopt LinkedIn’s business manager?" At the end of the podcast I describe my "Just Add Social" actionable key takeaway.The Social Savvy scale is level 8: "Advanced", so some expert-level knowledge of social media marketing with LinkedIn, paid and organic, would be useful in order to take full advantage of the advice from this podcast.Here is a link referred to in the podcast for further reading:https://business.linkedin.com/marketing-solutions/business-manager/best-practices| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

Send us Fan MailInstagram Reels have become a vital tool in digital marketing campaigns due to their high visibility, engagement potential, and alignment with current content trends. Reels allow brands to tap into Instagram’s algorithm, which prioritizes video content, ensuring higher reach and discovery on the platform. In this podcast I will explore the latest advice from Meta to make Instagram Reels successful. I will explore these 3 aspects:1) Creative Elements in Reels2) Story types3) How to use Reels in your next campaignThe Social Savvy scale is level 8: "Advanced", so some expert-level knowledge of social media marketing with Instagram would be useful in order to take advantage of the podcast advice to successfully optimize campaign strategy and tactics.Here are two interesting links referred to in this podcast:https://www.facebook.com/business/ads/advantage-plus-placements/https://megadigital.ai/en/blog/google-ads-conversion-rate/| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

Send us Fan MailSocial media has been growing in Pakistan over that past few years. This podcast episode investigates the adoption of Facebook and other social networks in Pakistan. What trends are helping the overall adoption rate of digital marketing in Pakistan. Brands need to understand the underlying drivers to this growth to be in a position to grow their social media selling activities and brand awareness in Pakistan. The social Savvy scale of this podcast is level 1: Beginner, basic level 101 (from a 1-10 range)| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

Send us Fan MailInstagram has introduced a layer system in Stories, making it much easier to organize the position and color of stickers, text, and images. This long-awaited feature allows us to quickly and seamlessly arrange the elements in our Stories, giving us more control and flexibility to create eye-catching designs.In this podcast, I’ll share 5 essential tips to help you get started with managing layers in Instagram Stories. I’ll also dive into the age-old debate: Instagram posts vs. Stories—what’s best for different types of content?And finally, don’t miss my actionable 'Just Add Social' key takeaways on how to use Instagram layers to enhance your Stories and elevate your social media game.Difficulty "Social Savvy scale" 3: (from a 1-10 range) Basic / Comfortable with fundamental skills of social media marketing.Ready to elevate your social media game? Listen in now!| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

Send us Fan MailStuck in a content rut? Feeling like your creative well is running dry? Don't worry, you're not alone. In today's fast-paced digital world, staying ahead of the curve with fresh, engaging content is essential.That's where social media comes in. It's a treasure trove of inspiration, waiting to be tapped. From trending hashtags to influencer insights, content aggregators to competitor analysis, we'll dive deep into the strategies that can supercharge your content creation process.Whether you're a seasoned social media pro or just starting out, this podcast is your guide to unlocking the power of social platforms. We'll break down the basics and explore advanced techniques, so you can consistently produce content that resonates with your audience.The social Savvy scale of this podcast is level 1: Beginner, basic level 101 (from a 1-10 range)When you find yourself stuck, or with a writers block, listen to this podcast for a wealth of inspirational ideas using social media. | Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

Send us Fan MailUnlocking the Secrets of Social Media ROI! 📊 - In today's digital landscape, understanding the return on investment (ROI) from your social media efforts is vital for both B2B and B2C businesses.In this podcast, we explore how to effectively measure social media ROI, enabling you to identify what strategies are successful and where improvements are needed. By making data-driven decisions, you can enhance your marketing efforts and boost your overall ROI.Social Savvy scale 9: Advanced (from a 1-10 range)Ready to elevate your social media game? Listen in now! | Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list |