PODCAST · society
Kickstarter Coach
by John Garcia & Gavin Garcia
The Board Game industry continues to grow. A big part of this growth is attributed to crowdfunding sites like Kickstarter, Indiegogo, and Gamefound. These sites allow new and up-and-coming board game designers to attract backers who pledge for the game, providing the funding that would otherwise be nearly impossible to launch the game. However, funding on Kickstarter (or any crowdfunding site) is not easy. In about 14 years of Kickstarter's existence, 40,366 games have been funded, but 42,371 have been unsuccessful. Of those that have funded, 42% raised between $1,000 and $10,000 dollars. Only 8% have raised over $100k, and the competition continues to grow with nearly 500 games competing for pledges each month! To make matters worse, many large and established publishers and designers are also on these sites, securing pledges for games that do not need them, and taking precious resources from the designers who truly need the funds to launch their
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5
Follow My Journey Episode 5
Just 30 days to launch! Listen to see the progress we've made, expansions we're offering and how we're handling our Day 1 promotions.
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4
Kickstart My Game Episode 4
This week we began building out our KS campaign page. Take a behind-the-scenes look to see how we are building our pledge levels, and talk about do's and don't when it comes to shipping!
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3
Kickstart My Game Webinar
This week we recorded the 'Kickstart My Game' webinar. In it, I cover the strategy and tactics I used to fund my first game on Kickstarter, The Table Golf Association. I've included everything from how to build you email list and social media following, to designing your Kickstarter campaign page and how to leverage social media advertising to drive pledges on Day 1.To download a copy of the PDF and follow along you can click here: https://tablegolfassociation.com/wp-content/uploads/2024/01/Kickstart-My-Game-Guide-Preparedness.pdf
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2
Follow My Journey - Episode 2
Fresh from the PGA Show in Orlando, we're excited about another big week here at Kickstarter Coach. We made a lot of great contacts at the PGA show and also had some unexpected setbacks in our UK/EU shipping for the last TGA Kickstarter campaign. We discuss how we dealt with this, and also discuss some pointers on your Kickstarter page and collecting emails before sharing the link to follow your campaign. If you're planning your own Kickstarter Launch, make sure to follow my journey here, so you can set yourself up to succeed.
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1
Follow My Journey - Episode 1
Want to know what it takes to launch a game on Kickstarter? This series of episodes will take you behind-the-scenes as we ramp up our new edition of the Table Golf Association called 'Meeple Beach'.Learn how Gavin and I navigate the Kickstarter landscape and manage all the details required to set yourself up to succeed. If you want us to help you with your campaign, visit www.KickstarterCoach.com and schedule a free Kickstarter Preparedness Call.Get ready to launch!
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ABOUT THIS SHOW
The Board Game industry continues to grow. A big part of this growth is attributed to crowdfunding sites like Kickstarter, Indiegogo, and Gamefound. These sites allow new and up-and-coming board game designers to attract backers who pledge for the game, providing the funding that would otherwise be nearly impossible to launch the game. However, funding on Kickstarter (or any crowdfunding site) is not easy. In about 14 years of Kickstarter's existence, 40,366 games have been funded, but 42,371 have been unsuccessful. Of those that have funded, 42% raised between $1,000 and $10,000 dollars. Only 8% have raised over $100k, and the competition continues to grow with nearly 500 games competing for pledges each month! To make matters worse, many large and established publishers and designers are also on these sites, securing pledges for games that do not need them, and taking precious resources from the designers who truly need the funds to launch their
HOSTED BY
John Garcia & Gavin Garcia
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