PODCAST · business
Labour Authenticity Analysis for Social Media Marketing
by Sne Prasad Alam
I have a very, very interesting topic to talk about which is building a social Media following. Now this usually sounds like a very, you know how to type situation where it's like do this, do that, do that but that's not what I'm going to go into. In fact, I'm going to focus on the perspective of the importance of going past vanity metrics, which basically is a term that describes only looking at likes and comments and shares basically numbers that we see on social Media all the time that we usually compare each other to each other, and beyond that, basically the usual superficial ways in which we measure success on social media. And then I'll also further add a little bit more on this topic by talking about authenticity labor online, which is a very interesting concept of basically how we portray authenticity in a performative way, in a lot of ways. As that is what is successful and what we crave online, even though everyone well, you can't say everyone, but a lot of people do it i
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ABOUT THIS SHOW
I have a very, very interesting topic to talk about which is building a social Media following. Now this usually sounds like a very, you know how to type situation where it's like do this, do that, do that but that's not what I'm going to go into. In fact, I'm going to focus on the perspective of the importance of going past vanity metrics, which basically is a term that describes only looking at likes and comments and shares basically numbers that we see on social Media all the time that we usually compare each other to each other, and beyond that, basically the usual superficial ways in which we measure success on social media. And then I'll also further add a little bit more on this topic by talking about authenticity labor online, which is a very interesting concept of basically how we portray authenticity in a performative way, in a lot of ways. As that is what is successful and what we crave online, even though everyone well, you can't say everyone, but a lot of people do it i
HOSTED BY
Sne Prasad Alam
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