Launched by RevenueCat

On the podcast: Eric Duffett shares how he built Shot Pattern — a golf GPS app that brings "moneyball" thinking to the course — as a side project while teaching high school full-time. He talks about his first failed app, why automating an existing community workflow created instant product-market fit, turning down a 75K acquisition offer, cracking Meta ads with a scrappy zero-budget screen recording, and growing to one million dollars in total sales without ever leaving the classroom.Top Takeaways:⛳ Find people already doing it the hard way If a community is solving a problem with spreadsheets, Google Maps, or shared workarounds, you don't need to convince them they have a problem — you just need to make the solution easier.🚫 Don't rebuild your entire app for one person's feedback Overweighting the first piece of feedback you get, especially when it requires a massive pivot like adding a new platform, is one of the most common traps for first-time developers.📉 Intellectually knowing and emotionally knowing are different things You can predict a seasonal downturn or a slow period, but the anxiety of watching revenue drop to zero still hits differently when you're living through it.🎬 Market before you build The difference between a hobby that nobody finds and a business that grows from day one can be as simple as sharing screenshots and talking about what you're making while you're still making it.💸 Your LTV has to work before you spend a dollar on ads Paid acquisition only becomes a money printer when your conversion and retention numbers are already strong from organic users — otherwise you're just paying to lose money faster.🎥 The scrappy creative wins A raw, unpolished screen recording made by the founder can outperform expensive influencer content because it speaks directly to the audience in their own language.🏋️ Grit without product-market fit is just suffering Resilience is a necessary skill, but grinding on something nobody wants for years doesn't make you a better entrepreneur — it just delays the moment you find the thing that actually works.About Eric Duffet:🚀 Indie Developer and creator of Shot Pattern, a specialized golf GPS and course management app designed to help golfers lower their scores by visualizing their personal "shot cone" directly over satellite maps of the golf course👋 LinkedIn🌐 Learn more about Shot PatternEpisode Highlights:[00:00] Introduction to Shot Pattern: “Moneyball for golf”[02:14] Eric’s background: teaching, finance, and early app development[03:40] Golf experience and coaching background[05:58] First app: meditation for athletes and lessons learned[10:47] Rookie mistakes: Android pivot and early marketing missteps[13:08] Design insights from working with UI/UX students[17:00] Understanding product-market fit through a simple school app[20:07] Starting Shot Pattern as a personal side project[21:46] Early app features: measuring arcs and dispersion on Apple Maps[25:17] Early marketing and organic growth via Twitter[29:35] Investing in golf course data to enhance the app[33:04] Prototype simulations and early community feedback[35:10] Declining $75K acquisition offer to continue independently[38:14] Facing seasonal slowdowns and sustaining motivation[42:04] Running Meta ads and achieving high LTV[46:50] Effective ad creative targeting the right golfers[49:58] Balancing development, business, and family[56:32] Hiring a contractor for marketing and operational support[01:00:23] Future plans: delivering more value through analytics and AI reports[01:02:31] Competition and validation in the golf app space

On the podcast: Austin Blake shares his journey from film student and Apple superfan to the creator of Stuff, a task management app built for people who care deeply about design and productivity. He explains the challenge of competing in crowded markets, building software that “feels right,” and what it’s like getting featured by Apple.Top Takeaways:🛠️ Out-persist the crowded market You do not need to reinvent the wheel to succeed; you can stand out in a saturated space simply by committing to continuous development and polishing the user experience over several years.🤖 Let AI agents review each other When learning a new platform, you can accelerate development by using AI to generate code and setting up multiple AI agents to review and refine each other's plans before you inspect the final code.⏱️ Shorten your trial to find the magic number A month-long free trial is often too much time for users to feel the urgency to upgrade; reducing your trial to seven days can significantly increase your trial-to-paid conversion rate.📦 Rethink native paradigms from scratchPorting an app to a new platform requires more than stretching the UI; you must implement the platform-specific interactions, like keyboard navigation and native undo states, that users subconsciously expect.⏳ Always triple your launch buffer for new platforms App Store review guidelines are highly inconsistent across platforms; even if your app's core features are already approved on mobile, expect unexpected rejections and budget at least three weeks for a desktop launch.About Austin Blake:🚀 Indie Developer and creator of Stuff, a task management app focused on combining simplicity, beauty, and powerful productivity workflows. Former Apple contractor and incoming Developer Advocate at RevenueCat.👋 LinkedIn🌐 Learn more about StuffFollow us on X: Charlie Chapman - @_chuckycRevenueCat - @RevenueCatLaunched - @LaunchedFM Episode Highlights:[00:00] Why Austin built “another” to-do list app[00:42] Meeting at WWDC and joining RevenueCat[03:22] From film school to advertising to coding[04:55] Growing up as an Apple superfan[07:11] Learning to code after getting ignored by Evernote[08:35] Building MightyNote and Achievements[11:58] Early lessons about onboarding and subscriptions[14:03] Quitting his job to go all-in on indie development[16:24] Working at Apple while building Stuff on the side[18:55] Why Austin chose task management as his focus[20:40] Competing in crowded app categories[22:22] The magic and inspiration behind Wunderlist[25:39] Designing apps that “feel right”[26:47] Building task dependencies into Stuff[28:09] Launching Stuff through pre-orders and community feedback[31:33] The pros and cons of large TestFlight betas[38:14] Launching the Mac version of Stuff[40:04] Getting featured by Apple for AI-powered features[42:12] Pricing strategy, subscriptions, and free trials[45:01] Building trust through dev logs and transparency[50:14] Designing for macOS vs iPhone and iPad[56:22] The realities of App Store review for Mac apps[59:12] Austin’s favorite creators, apps, and inspirations

On the podcast: Daniel Kennett shares his journey from indie developer to creating Cascable Studio. He tells the story of the challenges of building his app that supports over 250 cameras, the process of reverse-engineering hardware, and why his background in indie development shaped his approach to the business. Top Takeaways:🏗️ The framework doesn't matter — the app doesUsers don't care whether you used SwiftUI or RealBasic; they care whether the app is polished and fits the platform.💸 If they can afford a $4,000 camera, charge accordingly Pricing for a professional audience means resisting the race to the bottom; your users' willingness to pay reflects the value of the tools they already own.📈 Slow, steady growth is still growth A consistently rising line over five years, even without a single breakout moment, can eventually replace a full salary — if you don't panic and quit.🔄 Multiple revenue streams are a survival strategy, not a luxury An SDK licensing business and a webcam app built on existing infrastructure turned a COVID revenue crash into a three-week turnaround.🧱 Architecture decisions you make early can pay off years later Pulling camera connection logic into a standalone framework was an accidental decision that later became both a licensing product and the foundation for a pivot app.💍 The people closest to you live through your failures too Having a partner who saw the worst of it and still supported the next attempt — with sensible goals and financial guardrails — made the difference between a reckless gamble and a calculated bet.🎯 Subscription-only can alienate a professional audience When Adobe went subscription-only, it angered the entire photography industry overnight; offering both subscription and one-time purchase options lets customers choose their relationship with your app.About Daniel Kennett:🚀Senior macOS and iOS developer, currently running an independent software company, Cascable AB, that ships professional photography tools like Cascable Studio, a professional camera control app that empowers photographers with advanced features for non-iPhone cameras. 👋 LinkedIn🌐 Learn more about Cascable🌐 Daniel’s WebsiteFollow us on X: Charlie Chapman - @_chuckycRevenueCat - @RevenueCatLaunched - @LaunchedFM Episode Highlights:[0:00] Introduction to Daniel Kennett and Cascable Studio[1:00] Daniel’s background: From a self-taught coder to indie developer[5:00] The story behind Cascable Studio[8:30] The early days of indie development: Challenges and successes[12:00] Reverse engineering and building a tool for photographers[15:30] How adding camera support transformed the app's growth[18:00] Learning from failures and the importance of not giving up[20:30] Why a niche market can lead to success: Focusing on non-iPhone cameras[24:00] Managing financial challenges and building a sustainable indie business[27:00] The role of simplicity in app design and user experience[30:00] Expanding into new markets: Licensing SDKs for other developers[32:30] Why Daniel prefers to build with minimal outside funding[35:00] Lessons from working with hardware manufacturers and building partnerships[37:30] What's next for Cascable Studio and future goals for indie development [40:00] Daniel’s advice for future indie developers: Focus, perseverance, and learning

On the podcast: Bria Sullivan shares her journey as an indie developer to creating Focus Friend, a focus timer app that quickly gained traction with the help of Hank Green. She discusses the foundation of Focus Friend, the challenges of balancing her business and personal life, and the wonderful experience working with Hank Green.Top Takeaways:📱 Success isn't just about coding The most successful indie developers rely more on product instinct and marketing intuition than raw engineering talent.🧪 Validate with your target audience early Real-time feedback loops, like live-streaming development choices to followers, can pinpoint exactly what users want before you build the wrong thing.📈 There's a formula for the Top 100 Getting to $50k-$120k a year in indie app revenue relies more on systematic execution of known frameworks than pure luck.🎭 Working with creators requires boundary settingInfluencers have immense reach but often suggest features that don't make good standalone products; you have to guide the product vision.🕵️ Privacy is a feature, not just compliance When your app is tied to a beloved public figure, users scrutinize data collection heavily; sometimes you have to sacrifice ad tracking to protect the brand's trust.About Bria Sullivan:🚀 Indie Developer and Creator of Focus Friend, a gamified focus timer app designed to help users stay focused with a cute “bean” character. Also the creator of Boba Story, a game where players run a boba shop.👋 LinkedIn🌐 Learn more about Focus Friend🌐 Learn more about Boba StoryFollow us on X: Charlie Chapman - @_chuckycRevenueCat - @RevenueCatLaunched - @LaunchedFM Episode Highlights:[0:00] Introduction to Bria Sullivan and Focus Friend[1:00] Bria’s background: From self-taught coder to indie developer[5:30] The story behind Focus Friend: Creating a productivity app for Hank Green’s audience[10:00] Balancing indie app development with personal life challenges[12:30] Marketing through TikTok: Building an audience before launch[15:00] The struggles and success of Boba Story[17:30] The evolution of Focus Friend: Iterating and listening to feedback[20:00] Collaborating with influencers: How Bria worked with Hank Green[22:30] The role of design and simplicity in a successful app[26:00] Monetization decisions: Choosing a subscription model without being intrusive[29:30] Overcoming the obstacles of indie development[32:00] Reflections on growing as an indie developer and working with influencers[34:00] Bria’s approach to creating apps that resonate with users[37:00] What’s next for Bria Sullivan and her apps[40:00] Advice for future indie developers and creators

On the podcast: Joe Allen has been building Teleprompter Pro for 15 years — and he'll be the first to tell you he's not sure how much of that growth he actually caused. He talks about why he waited 5 years after the app could sustain him before finally going full-time, how a simple email list became his safety net through the transition to subscriptions, and the two weeks he spent battling App Store Review to get his new app Captions approved — including the phone call that finally cracked it.Top Takeaways:🛠️ Build for the itch you already have The best indie apps start as tools their creators needed, not market opportunities they spotted.🌱 Let the App Store river carry you Sometimes organic growth comes from being in the right place at the right time, and the healthiest approach is to accept you don't control every drop of water.📈 Don't rush the full-time leap It's okay to let a side project sustain itself for years before making it your sole source of income.🤝 Support is a feature, not a chore Treating customer support as a core part of the product builds loyalty and reveals the actual features users are looking for.📧 An email list is your only real safety net Having a direct line to your customers is the single most important asset when platform algorithms change or business models shift.About Joe Allen:🚀 Indie Developer and Creator of Teleprompter Pro, an app designed to make content creation easier by providing a portable teleprompter solution, and Captions, a tool designed to add dynamic captions to videos, enhancing accessibility and engagement.👋 LinkedIn🌐 Learn more about Teleprompter Pro🌐 Learn more about CaptionsFollow us on X: Charlie Chapman - @_chuckycRevenueCat - @RevenueCatLaunched - @LaunchedFM Episode Highlights:[0:00] Introduction to Joe Allen and Teleprompter Pro[2:00] Joe’s Background: From Media Studies to Indie Development[5:10] The Birth of Teleprompter Pro: Turning Freelance Work into an App[7:30] Transitioning from Side Project to Full-Time Indie Developer[10:00] Overcoming the Challenges of Indie Development: Learning on the Go[12:45] Growing Teleprompter Pro: Building a Product for Creators[15:00] Pricing and Business Strategy: Moving to a Subscription Model[17:30] Navigating User Feedback and Iterating on Teleprompter Pro[20:00] Lessons from Building Teleprompter Pro and Going Full-Time[23:00] Customer Support: Balancing Personal Engagement with Growth[26:00] Developing Captions: A New Tool for Content Creators[29:00] Monetizing Teleprompter Pro and Building Long-Term Sustainability[32:00] Moving Beyond the App: Joe’s Approach to Scaling and Growing[35:00] The Role of Email Marketing and Customer Relationships in Indie Development[38:30] The Emotional Side of Indie Development: Success, Challenges, and Growth[41:00] Expanding the Team: How Hiring Help Changed Joe’s Workflow[44:00] Reflecting on the Journey: What Joe Learned as an Indie Developer[47:30] Closing Thoughts: The Future of Teleprompter Pro and Captions

On the podcast: how Frederik Riedel built one sec as a weekend prototype, accidentally triggered it 20 seconds later, and turned it into a research-backed screen time app with a proven 57% reduction. From a viral tweet with 700 followers to partnerships with Stanford, Cambridge, and three national governments — plus why he filed a US patent as an indie dev. Top Takeaways: 🧪 Your weekend prototype might be the one The app that changes everything doesn't always come from a grand plan — sometimes it's just a weekend hack to fix something that's bugging you.🐦 One great tweet can carry you further than you think A single authentic screen recording can generate months of organic growth, especially when it shows a product that instantly clicks with people.📱 Advertise where your users already are (even if it's ironic) If your target audience lives on social media, that's exactly where your ads should be — even if your product is designed to help them use it less.🔬 Research isn't just for credibility — it's a product advantage Partnering with researchers can unlock new features, new audiences, and a trust signal that no amount of five-star reviews can replicate.🧑‍💻 Ship fast, ship often, and let the market tell you what sticks Building 50-100 apps teaches you more about product-market fit than any amount of planning — the winners reveal themselves.🫣 Hiring doesn't have to mean managing You can grow a team of 18 without a management layer if you hire independent thinkers who use the product and share the mission.🧠 A breathing exercise beats willpower every time Interrupting an autopilot habit with a brief pause is more effective than screen time limits, cold turkey deletion, or guilt — science backs it up at 57%.🛡️ Patents are for indie devs too If your idea is genuinely novel and you're worried about big tech copying it, a patent gives them a reason to talk to you first instead of just shipping their own version.About Frederik Riedel:🚀 Indie Developer and Creator of one sec, the focus app that tackles the problem of unconscious social media use at its root. It is designed to change your habits on a long-term basis.👋 LinkedIn  🌐 Learn more about one secFollow us on X: Charlie Chapman - @_chuckycRevenueCat - @RevenueCatLaunched - @LaunchedFM Episode Highlights:[0:00] Introduction to Frederik Riedel and the one sec Story[2:30] The Origins of one sec: From a Personal Struggle to a Solution[5:10] How one sec Helps People Reclaim Control Over Screen Time[7:45] Frederik's Background in Software Development and Early App Journey[10:15] From Indie Developer to Full-Time Founder: Transitioning to one sec[13:00] The Importance of Intentional Design and User Experience in one sec[15:30] The Growth of one sec: From Concept to Widespread Adoption[18:00] Marketing one sec: Using Personal Connections and Organic Growth[21:15] The Role of Research in one sec’s Credibility and Success[24:00] Monetization Strategy: One-Time Payments to Subscription Models[27:45] Balancing Personal and Professional Life as an Indie Founder[30:30] Building a Team: The First Hire and Growing the one sec Team[33:00] Community Building: How one sec Connects with Users[35:45] Managing Product Development and Customer Support as an Indie Founder[38:30] Navigating the Transition from Indie Developer to Business Owner[41:20] The Future of one sec: Scaling and Expanding Features[44:00] The Importance of Personal Branding and Authenticity in Business[46:45] Lessons Learned from the Indie Developer Journey[49:30] Closing Thoughts: The Balance Between Passion, Productivity, and Sustainability[52:00] Takeaways for Aspiring Indie Developers

On the podcast: Antoine shares how he built RocketSim from an internal tool into a thriving business, the challenges of scaling as an indie developer, and the key marketing insights that drove growth—without relying on traditional ads or influencer campaigns.Top Takeaways:⏱️ Solve time, and they will pay you There are countless solved problems in the world, but if your tool gives developers back their most limited resource—time—the sales pitch writes itself.🧱 Build what your users ask for, and the trials will follow Releasing the number-one voted feature on a public roadmap is the most reliable way to turn dormant users into active trials.🐢 Some problems take years to solve Not every technical hurdle can be Googled; sometimes you have to sit on an open issue for two years until your skills grow enough to crack it.🤝 Embrace your competitors Cross-promoting with competing apps and newsletters actually grows your audience faster than trying to dominate a niche alone.⛓️ Constraints are a feature, not a bug Going full-time indie can actually hurt productivity if you lose the strict prioritization habits that made you effective when time was scarce.About Antoine van der Lee:🚀 Indie Developer and Creator of SwiftLee, a platform for iOS developers, and RocketSim, a tool that streamlines testing and simulating apps in Xcode.👋 LinkedIn  🌐 Learn more about RocketSim🎧Learn more about the Going Indie Podcast 📖 Read Antoine’s developer blog at SwiftLeeFollow us on X: Charlie Chapman - @_chuckycRevenueCat - @RevenueCatLaunched - @LaunchedFM Episode Highlights:[0:00] Introduction to Antoine van der Lee and the story behind RocketSim[2:15] How Antoine started in iOS development and his early career journey[5:05] The creation of Swiftly: Antoine's approach to writing and sharing knowledge[7:40] The launch of RocketSim: From an internal tool to a public product[10:12] The challenges of developing a useful Xcode simulator tool[12:31] Antoine's approach to growing RocketSim without focusing on traditional marketing[15:22] The evolution of RocketSim: Expanding features and listening to users[18:05] How Antoine used his blog and newsletter to support RocketSim's growth[21:40] The balance between RocketSim as a product and maintaining a sustainable indie business[24:25] The impact of the App Store: Sales model and challenges[27:11] RocketSim’s transition into enterprise sales and selling to teams[30:03] Hiring for RocketSim: Bringing in the right people to scale without losing focus[33:20] The evolution of the RocketSim website and customer experience improvements[36:05] Antoine's experience with creating a full-time indie business alongside a family[39:00] Dealing with the growth of RocketSim and managing multiple projects at once[42:10] Insights into Antoine’s shift from a full-time job to an indie developer[45:35] The role of personal branding and community connections in RocketSim's success[48:10] The value of networking and connecting with others in the iOS community[51:05] Moving from product development to managing a business[54:01] Reflection on growth, work-life balance, and achieving indie success[56:22] Key takeaways for indie founders and AI product builders today

On the podcast: Adrian Eves about his path from Apple’s accessibility team to indie app development, building Pediapal and Auralog from personal health challenges. We cover lessons from launching, redesigning with Liquid Glass, navigating App Store features, and how community—from iOS Dev Happy Hour to Swift Sonic—has fueled his growth.Top Takeaways:🤝 Your community is your safety net If you get laid off, it's the people you've supported who will support you right back, creating a crucial buffer during uncertain times.😠 Turn frustration into features The most compelling app ideas often come from solving your own, real-life problems, giving you an authentic perspective on what users truly need.🚀 Ship it, then ship it again Your first version won’t be perfect, and that's the point. The real work, and the best learning, starts after you hit publish and begin iterating.🎤 You don’t need permission to build If you have an idea that you're passionate about, just start building. Don't wait for the perfect time or an external green light.💡 Spite can be a great motivator A little bit of friendly competition or a desire to prove something can be the exact push you need to finally ship your app.About Adrian Eves:🚀 Indie App Developer and Creator of Pediapal, an app that makes it simple for families to track their child's health, & Auralog, a migraine tracker to help you take control of your migraines and headache history.👋LinkedIn🌐Learn more about CommunityKit🎵Learn more about Swiftsonic Follow us on X: Charlie Chapman - @_chuckycRevenueCat - @RevenueCatLaunched - @LaunchedFM Episode Highlights:[0:00] Introduction to Adrian Eves: From Apple’s accessibility team to indie app developer[3:30] The power of community: iOS Dev Happy Hour and how relationships opened unexpected doors[8:45] Landing at Apple: Accessibility work and designing technology that truly helps people[14:20] The layoff pivot: Turning uncertainty into motivation to finally ship an indie app[18:10] Building Pediapal: Solving the real-world problem of tracking kids’ health[24:00] Launch day lessons: Why shipping is emotional—and what happens after the high fades[28:30] WWDC as an indie: Experiencing Dub Dub differently when you have your own app[32:40] The Liquid Glass redesign: Rebuilding Pediapal from scratch and chasing an App Store feature[38:15] Marketing reality check: Why a local TV appearance outperformed App Store hopes[42:50] Spite-driven development: Building Auralog in under a month to solve chronic migraines[47:10] Focus and traction: Why Auralog’s narrow, search-driven use case gained momentum[52:30] Monetization strategy: Freemium models, paywalls, and learning ASO from other indies[57:45] CommunityKit: Creating a physical hub for developers during WWDC week[1:02:30] Swift Sonic: Designing a music-inspired conference with built-in mentorship[1:07:15] Final reflections: Building for real people, leaning on community, and growing through each iteration

On the podcast, I talk with Adam Lyttle about his journey from web development to indie app success, the lessons learned from failure, and how creating apps with passion and a focus on viral trends can lead to unexpected growth. We also dive into the challenges of monetizing apps, transitioning to native development, and balancing creative projects with business goals.Top Takeaways:💡 Overcoming burnout through reinvention After facing a tough personal and business setback, Adam stepped away from tech and even started a lawn-mowing business. This period away helped him regain his passion for app development by allowing space for reinvention and creativity.📈 Volume is a form of practiceCommitting to a consistent shipping schedule, even without immediate financial goals, is one of the most effective ways to accelerate skill development and build a foundation for future success.🧩 The importance of market validation before building Adam emphasizes the value of market research and validation before committing time to an app idea. He uses tools like Astro to assess demand for an idea, ensuring he targets the right audience for each app he creates.💰 Monetization comes after value creation Adam’s focus was always on creating something valuable first—for instance, his early success came from building an app that resonated with users, such as his tarot app. He later learned that monetization strategies like paywalls could take his business to the next level, driving revenue growth.💡 Embrace AI as a tool, not a shortcut While Adam has experimented with AI tools like ChatGPT and Sora to speed up app creation, he stresses that the key to success isn’t outsourcing creativity but using AI to enhance and streamline the process of building high-quality apps.🎮 Craft and fun drive long-term satisfaction Adam’s game, "Swipe the cat," taught him a lot about balancing fun, visuals, and the viral nature of app growth. While monetization didn't take off as expected, he realized that the enjoyment of creating something delightful and playful could still drive future success and innovation.About Adam Lyttle:🎤 Indie App Developer and Creator of Swipe the cat📱 Adam Lyttle is a prolific indie app developer with a passion for creating simple yet impactful mobile experiences. Based in Australia, Adam is known for developing over 30 active iOS apps, including the popular Swipe the cat game. With a background in self-taught programming, Adam transitioned from building shareware and web development to focusing on the iOS ecosystem. His journey reflects a blend of resilience, creativity, and constant learning, with a focus on user-driven design and monetization strategies.👋 LinkedIn🖥️ Website👾 Github📷 Instagram 💭 @adamlyttleapps on XFollow us on X: Charlie Chapman - @_chuckycRevenueCat - @RevenueCatLaunched - @LaunchedFM Episode Highlights: [0:00] Introduction to Adam Lyttle and his journey from web development to indie app development[2:40] The "cool table" at WWDC: How Adam connected with big names in the developer community[4:30] The role of failure in shaping Adam’s career: From web development collapse to lawn mowing business[7:00] Returning to tech: How Adam's lawn mowing business inspired his app development journey[9:55] From Shareware to iOS apps: How Adam's passion for computers evolved into indie app development[12:15] Building apps to make an impact: Adam’s drive to leave a positive legacy after his business failure[15:03] How Adam learned app development through trial and error: Building an app every month for a year[18:00] The early days: Adam's first successful app and how he stumbled upon the magic formula[21:45] Moving from free apps to monetization: The turning point that boosted Adam's revenue[23:20] Challenges of monetizing apps and the importance of app store optimization[26:05] Breaking into SwiftUI: Adam’s transition to native development and learning new frameworks[30:10] Creating for passion vs. profit: Adam’s balance between fun projects like Piano Run and money-making apps[34:02] The viral Swipe the cat game: How Adam tapped into a viral TikTok trend for success[38:10] Monetization struggles: Why Adam believes game apps are hard to make profitable[40:15] Lessons from Swipe the cat: How Adam optimized for viral success, not just app store keywords[43:02] The ongoing challenge of balancing creative passion with business growth[46:00] Adam’s advice on building apps that people will care about, beyond the keyword-driven approach[50:12] Final thoughts: The importance of learning from both successes and failures in indie app development

On the podcast, I sit down with Pol and Hidde to discuss the frustrations developers face with App Store Connect, how they turned their own pain points into Helm, and why automating app launches and translations has become a game-changer for indie developers.Top Takeaways:💡 Build for the pain, not the platform Helm wasn’t born out of a market analysis — it came from frustration with App Store Connect. By starting with their own workflow pain points, they built something instantly useful to the exact audience they belong to: app developers. Real problems create real product-market fit.🎯 Focus beats feature parityInstead of cloning App Store Connect, Helm rebuilds only the parts developers hate — and makes them effortless. That means obsessing over friction points like AI-powered translations and fast TestFlight access. By doing less, but doing it brilliantly, they turn a clunky chore into a tool devs love.🌱 Delight is the best growth strategyHelm’s growth didn’t come from paid ads or clever SEO. It came from users who felt seen. When a dev complains about App Store Connect on X, someone else inevitably replies: “Just use Helm.” That kind of advocacy only happens when your product delights the right people.👕 Marketing is memory-making Sponsoring an amateur football team named “Swift” wasn’t about CAC. It was about building brand lore. Great indie products often grow by being fun, weird, and memorable. In a world of optimized funnels, personality is differentiation.📱 Mobile is a chance to surprise When bringing Helm to iOS, they didn’t just shrink the desktop app, they leaned into what mobile does best. Helm Passport, an App Clip-powered networking feature, added a playful, real-world twist that got people talking (and sharing). Great mobile UX doesn’t just port — it reinvents.🤝Shared ownership beats rigid rolesAlthough both co-founders have different backgrounds, they don’t strictly divide design and engineering. Both touch the whole product, jump in where needed, and stay deeply familiar with the codebase. That overlap keeps the team fast, resilient, and aligned.About Hidde and Pol:  🚀 Co-Founders of Helm📱 Hidde van de Ploeg is a designer-turned-developer and co-founder of Helm, an app that simplifies the App Store Connect experience. With a background in design and indie app development, Hidde has worked on several successful projects before launching Helm, which has quickly gained a loyal following among developers.👋 LinkedIn👨‍💻 Pol Piella is a software engineer and the co-founder of Helm. Originally from Barcelona, Pol has a background in electronic engineering and iOS development. He co-created Helm to address the pain points developers face when working with App Store Connect, aiming to provide a seamless, efficient solution.👋 LinkedInFollow us on X: Charlie Chapman - @_chuckycRevenueCat - @RevenueCatLaunched - @LaunchedFM Episode Highlights: [0:00] Helm’s promotion by users instead of creators[0:19] Introduction of Pol Piella and Hidde van de Ploeg[1:27] Pol's elevator pitch of Helm[3:09] Pol and Hidde's background and their collaboration[5:47] The idea behind Helm and the App Store Connect frustration[9:36] Challenges with the App Store Connect API[12:07] Helm’s compliance with Apple and review process delays[16:09] How WWDC helped get the app approved[18:11] The launch of Helm and user-driven promotion[20:42] Fun marketing strategy: sponsoring a football team[23:54] Reinvesting profits into AI features and marketing[25:20] Low churn rate and stable growth[28:06] Key features making Helm valuable for developers[30:59] The iOS version of Helm and its impact on user engagement[33:27] The "Helm Passport" feature for conferences[35:15] Helm’s development in SwiftUI[39:00] Collaboration and overcoming challenges in SwiftUI[41:11] Teamwork dynamic between Pol and Hidde[44:06] Improving customer support with Harbor tool[45:44] Harbor’s potential as a future SaaS product[47:12] Growth and long-term focus of Helm[50:30] Helm’s vision for quality and user feedback[52:25] Future plans and expansions for Helm

On the podcast, I talk with Sebastian about the power of building in public, how persistence pays off when growth is slow, and why focusing on user needs and iterative improvement can lead to unexpected success in indie app development.Top Takeaways:💡 Building in public isn’t a marketing trick — it’s a momentum engineSebastian didn’t have a marketing budget when he launched his first apps. Instead, he built in public, sharing screenshots, updates, and revenue transparently on X (Twitter). This not only brought early users but also helped him stay motivated through long stretches of slow growth.🧩 Success comes from clarity, not complexityHis first app, LiftBear, was a workout tracker that tried to do too much. It didn’t fail to live up to expectations because it was bad — it didn’t succeed because it wasn’t distinct. HabitKit, on the other hand, had a single, instantly recognizable visual hook: a GitHub-style contribution grid that turned habit tracking into a game of consistency.🚀 Patience pays off — app store algorithms can change your life overnightAfter months of steady updates and reviews, HabitKit suddenly began ranking for “habit tracker” in several major markets — without any new marketing push. The result: downloads and revenue skyrocketed.💰 Lifetime plans build trust — even if you love subscriptionsAll of Sebastian’s apps use a freemium model, with monthly, annual, and lifetime options. He believes offering a one-time purchase alongside subscriptions reduces friction and builds goodwill among users who hate recurring payments.🧠 Building a new app can reignite your creativityAfter three years of improving HabitKit, Sebastian started to feel burned out. His new app, FocusKit, gave him a chance to learn SwiftUI, experiment with Apple’s new Liquid Glass aesthetic, and explore productivity from a fresh angle.About Sebastian Röhl:🎤 Founder and CEO of HabitKit & FocusKit📱 Sebastian Röhl is a passionate indie app developer and tech entrepreneur. With a background in computer science and a drive for solving real-world problems, he created HabitKit and FocusKit to help users build productive habits and stay focused. After working at top software companies, Sebastian followed his entrepreneurial spirit, focusing on mobile apps that combine simplicity with powerful functionality.👋 LinkedIn 💻 Substack https://sebastianroehl.substack.com/ Follow us on X: Charlie Chapman - @_chuckycRevenueCat - @RevenueCatLaunched - @LaunchedFM Episode Highlights: [0:00] Introduction to Sebastian Röhl and his journey into indie app development[2:20] The power of building in public: How sharing your process helps you grow[5:41] Persistence in the face of slow growth: Why consistency is key to success[9:02] Focusing on user needs: How Sebastian’s personal challenges shaped his apps[12:45] From LiftBare to HabitKit: Pivoting after initial setbacks[16:00] The importance of simplicity and design in HabitKit and FocusKit[19:55] Using feedback and iteration to improve your product over time[24:30] How small wins, like app store ranking boosts, can lead to bigger success[28:10] Learning from competitors, but staying true to your own vision[32:05] The role of data in guiding decisions and refining your product[36:15] Why Sebastian chose SwiftUI for FocusKit and the importance of native development[40:02] Continuing to build and evolve: How building in public keeps you motivated[43:45] The importance of not rushing to judgment: Embracing learning and testing in the process[47:02] Insights on the future of indie app development and staying innovative[49:55] Final thoughts on how to balance building apps and long-term growth

On the podcast, I talk with Sandeep about how a frustrated student’s struggle inspired him to create NaadSadhana, a revolutionary AI-driven app that helps singers perfect their pitch in real time. We dive into how his journey—from Microsoft and Google engineer to Apple Design Award-winning musician—shows what happens when art and technology truly harmonize.Top Takeaways:🎵 Build for Passion, Not Just ProfitSandeep didn’t set out to build a business—he built NaadSadhana to help one struggling student. Solving a personal, meaningful problem led to a product that resonated deeply with others. Passion-first can still lead to product-market fit.🧠 Invent What Doesn’t ExistNo app could help singers practice pitch accurately. So Sandeep built one—then layered in AI to simulate a responsive, collaborative band. When off-the-shelf solutions don’t exist, invent your own, especially if you're the first customer.🔄 Iterate Like an Artist Despite winning an Apple Design Award, Sandeep rewrote the app from scratch to add more instruments and complexity. Don’t let accolades freeze you. Treat your product like a living artwork—refine, rebuild, and evolve.🧘 Stay Human in the Age of AI Sandeep calls his AI "artistic intelligence." It doesn't replace musicians—it empowers them. He built ethical constraints into the app to keep it human-feeling. Augment people, don’t automate them out of the process.📣 Word of Mouth Over Paid Ads NaadSadhana grew organically through teachers, students, and artists sharing it. No marketing team. No budget. Just a product that solved real problems and delighted users. Focus on creating “wow”—and trust the users to spread the word.🎛 Obsess Over Craft From psychoacoustics to sub-millisecond latency to modeling physical string vibrations, Sandeep sweats every detail most users will never see. Excellence compounds. When you build with care, it shows—even when people don’t know why.About Sandeep Ranade:  🎤 Founder and CEO of NaadSadhana📱 Sandeep Ranade is a passionate Hindustani classical musician and tech entrepreneur. Combining his deep knowledge of music and cutting-edge technology, he created an app that helps users improve their vocal precision. After a career at top tech companies, Sandeep pursued his passion for teaching and carried it to  NaadSadhana, with a goal of music without barriers. 👋 LinkedIn 🔍 Wikipedia💻 WebsiteFollow us on X: Charlie Chapman - @_chuckycRevenueCat - @RevenueCatLaunched - @LaunchedFM Episode Highlights: [0:00] Sandeep's journey from tech to music[2:15] How NaadSadhana was born out of a need in music education[5:30] The challenges of developing a music app for vocal training[9:45] NaadSadhana’s unique approach to vocal tuning and feedback[15:20] The role of psychoacoustics and signal processing in the app's technology[22:10] How Sandeep balanced his tech career with his passion for classical music[28:55] The evolution of NaadSadhana and its growth over time[35:12] The impact of the Apple Design Award on NaadSadhana's success[42:20] Sandeep’s thoughts on creating a truly artist-centered app[48:05] How NaadSadhana fosters better practice habits for musicians[53:30] The app's influence on the Indian classical music community[59:40] What’s next for NaadSadhana: expanding features and reaching more musicians

On the podcast, I talk with Jordan about the power of seasonal business cycles, why refining your ad strategy can unlock growth, and how passion-driven apps can still find market fit without a huge marketing budget.Top Takeaways:🎯 Understand Your Seasonal Business Cycles Jordan's app, Elite Hoops, thrives during basketball season, with the bulk of revenue generated from October to March. Recognizing and aligning your business to seasonal trends is key to maximizing growth during peak times.💡 Optimize Your Ads for SuccessAfter spending $16K on ads with little success, Jordan realized his strategy needed an overhaul. With help from a marketing agency, he’s now refining his approach with stronger creatives, proper attribution, and new tools like the Facebook SDK to drive more effective, scalable campaigns.🛠 Reinvest in Your Business to Fuel Growth With Elite Hoops generating consistent revenue, Jordan plans to reinvest in marketing and development to accelerate growth and maximize the business’s potential. Treat your business as a growing asset and reinvest in it to reach new heights.🎨 Craft Apps You’re Proud OfJordan’s approach with apps like Elite Hoops and Alyx is a mix of business focus and creative fulfillment. Whether it's solving a real-world problem or building an app for personal enjoyment, passion and craftsmanship always shine through.🌍 Don’t Overlook the Power of Organic GrowthElite Hoops grew without a large marketing budget or paid ads, relying heavily on word of mouth within the coaching community. Focus on delivering a product that resonates with your users, and let them help you grow your brand naturally.About Jordan Morgan:🎤 Indie App Developer & Developer Advocate📱 Jordan Morgan is a seasoned indie app developer and product builder known for creating thoughtfully crafted apps like Elite Hoops and Alyx. With a deep appreciation for design, platform-native experiences, and long-term sustainability, Jordan blends craftsmanship with business pragmatism. After years of building, selling, and reacquiring apps—and working as a developer advocate—he continues to explore what it means to build software that lasts, balancing growth, seasonality, and joy in the creative process.👋 LinkedIn💭 Follow Jordan on X - @JordanMorgan10Follow us on X: Charlie Chapman - @_chuckycRevenueCat - @RevenueCatLaunched - @LaunchedFM Episode Highlights: [0:00] Jordan’s transition from indie app development to developer advocate.[3:20] The creation of Elite Hoops and its focus on helping basketball coaches.[7:05] The challenges of marketing niche apps and refining paid ad strategies.[12:30] Understanding seasonal revenue cycles and how they impact app growth.[17:10] Working with a marketing agency to improve ad creatives and attribution.[22:45] The emotional journey of reacquiring Spint Stack after selling it.[28:00] Balancing passion projects with sustainable business growth.[33:30] The importance of craftsmanship and solving real problems in app development.[40:15] How word-of-mouth and organic growth fueled Elite Hoops’ success.[45:50] The technical challenges of scaling an indie app with limited resources.[50:25] Staying motivated and focused on building apps users genuinely appreciate.[55:00] What’s next for Jordan’s apps and his future in indie development.

On the podcast I talk with Taiwo about building games that are meant to be deleted, finding success by leaning into low retention instead of fighting it, and how a single unconventional idea led to Apple featuring his work and changing his career.Top Takeaways🎨 Creativity Can Beat the Odds The games industry is so well-established that at first glance it may seem almost useless to try to enter the market as an indie developer, but all it can take is a truly original idea to pry open the gates and gain a foothold. 📣 Lean Into Building In PublicThere’s little as scary as putting yourself and your work out there for feedback but building publicly and sharing updates on platforms like Twitter provides both an accountability boost and can be a treasure trove of free insights from your future audience. 💪 The Power Of PersistenceMaking a living from building apps can take time, patience, and a dash of luck. When that persistence does pay off though, it can translate into a much stronger app creation pipeline once going full-time becomes an option. 💭 Defy Imposter SyndromeNowadays, more than ever, a technical background in coding is no longer a hard prerequisite to building great apps. Thanks to new tools, app creators can come from all spheres, and what unites them is one (or more) great idea(s). 📚 Educate And Inspire Everyone needs to make a living, but often the most rewarding part of the app creation journey is the opportunity to educate and inspire people. These non-profit activities help lower the barrier for budding app creators and enrich the industry as a whole.  About Taiwo Omisore:  🎮 Indie iOS Game Developer.📱 Taiwo has built 15 mobile apps mixing creativity and simplicity. His viral hit One Chance sparked a full-time indie career shaped by small experiments, real-world playtesting, and a deep focus on joy, community, and meaningful interaction.👋 LinkedInFollow us on X: Charlie Chapman - @_chuckycRevenueCat - @RevenueCatResources:Tai’s Website - https://www.taiomi.com/ Taiwo feature on the App Store - https://apps.apple.com/gb/story/id1586633273 Tai’s inspirationsShaun Donnelly - https://codakuma.com/ Lena Stöxen - https://fancygoose.dev/about/ Josh Newton - https://www.joshua.design/aboutFollow us on X: Charlie Chapman - @_chuckycRevenueCat - @RevenueCatLaunched - @LaunchedFM Episode Highlights: [0:00] A game meant to be deleted after one play[2:19] From art school to coding apps on a 3-hour commute[4:12] Why Taiwo tested his first game on train passengers[7:09] The moment he got hooked on shipping apps[12:36] Designing a digital art exhibit from a simple app idea[18:16] The unexpected breakout of One Chance and what triggered it[23:06] Going from a side hustle to being featured on the App Store front page[29:35] Making revenue without chasing retention or daily active users[35:08] Why Taiwo shifted to subscriptions with MultiWords and 10 Games[42:11] Building and promoting apps in public, from TikTok to sidewalks[51:44] Why Taiwo shares his indie journey online and in real life

On the podcast, I talk to Aja Beckett about the challenges of building for the community you belong to, the power of organic growth, the user feedback that helped shape the app, and the support gap for GLP-1 users.Top Takeaways: 🛠️ Build with Authenticity Aja’s journey from social anxiety to a GLP-1 tracking app started with solving her own problem. By deeply understanding her community's pain points, she created a product that resonates with real users, not just the market.📈 Community-Driven Growth Rather than relying on paid ads, Aja grew the app through organic word of mouth. The GLP-1 medication subreddit became a launchpad, with users eager to share and promote the app. This grassroots, authentic growth drove both engagement and loyalty.📊 Focus on Data-Driven Insights Aja's app uses data visualization to help users track their medication journey, creating a tangible, shareable experience. By making health tracking both personal and visual, users are motivated to share their progress, which amplifies the app's visibility.📲 Lean Into What Works Aja learned the importance of App Store Optimization (ASO). By focusing on search terms like "GLP-1 tracker," the app naturally found its audience. It’s a clear reminder that effective product discovery often comes from aligning with what people are already searching for.💡 Start Small, Think BigAja pivoted from a small, personal project to a scalable business by expanding her team when needed. Whether it's through funding or hiring the right talent, knowing when to take the leap and grow is key to maintaining momentum in a fast-moving space.⚖️ Balance Profit with PurposeWhen raising funds, Aja ensured her investors shared the same vision of prioritizing user needs over short-term profits. Building a sustainable business model centered on real value for users, while avoiding a "cash grab" mentality, allowed her to stay true to the mission.About Aja Beckett:  🛫 Founder of Shotsy  📱 Aja Beckett created Shotsy, the go-to mobile app for GLP-1 medication tracking. She turned her personal health journey into a product loved by thousands, focusing on authenticity, user-first design, and a mission to empower people on similar paths.👋LinkedIn Follow us on X: Charlie Chapman - @_chuckycRevenueCat - @RevenueCatLaunched - @LaunchedFM Episode Highlights: [0:00] The elevator pitch: tracking GLP-1 treatment with Shotsy[1:26] From film and animation to a self-taught developer[4:49] The painful shutdown of a promising moderation platform[6:02] Learning to code out of necessity at TED[10:05] Shutting down a startup and painting over the logo[12:18] Why mobile apps became the best way forward[18:03] Shifting from language learning to citizenship prep to health[23:45] Solving her own GLP-1 tracking needs with data[32:35] Beta launch insights: side effects, customization, and community[36:59] Keeping core features free for a mission-driven business model[47:35] How staying user-first helps Shotsy avoid paid ads[58:26] Fundraising to compete with copycats and stay true to the mission

On the podcast, we talk with Ryan Jones about the power of product-driven growth, why traditional marketing strategies often fall short, and the challenges of acquiring users while staying focused on building great products. Top Takeaways: ✈️ Product is the growth engine Flighty doesn’t run ads or chase growth hacks. Instead, it builds features that users love enough to share. When the product delights, users do the marketing. Growth follows craft.📲 Design for shareability Virality isn’t an accident. Flighty’s most powerful loop came from obsessing over a digital flight log that people are proud to show off, building for moments users want to share, and driving organic reach without paid spend.🛠️ Stick to your superpowerTry traditional growth tactics, then walk away. Every time the team moved attention from product to marketing, growth stalled. Knowing your edge (and staying there) beats chasing trends outside your zone.📈 ASO over adsApp Store Optimization remains Flighty’s only paid channel. Beautiful screenshots, clear messaging, and owning key search terms outperform broad ad campaigns and let the product speak for itself.📵 Say no to distraction Ignore the conventional playbook: no Facebook ads, no paid UA, no spray-and-pray marketing. Flighty’s team builds what they’d want to use, stays close to user problems, and lets clarity guide the roadmap.About Ryan Jones:  🛫 CEO & Co-founder of Flighty.📱 Ryan leads the product, design, and growth strategy behind Flighty. It is one of the most loved travel apps in the world. He’s built Flighty into a top-ranked app through obsessive attention to detail, viral feature design, and user-first thinking.💡 “Every time we focused on product, we grew. Every time we chased marketing tactics, we stalled. We just keep building what users love—and they do the rest.”👋 LinkedInFollow us on X: Charlie Chapman - @_chuckycRevenueCat - @RevenueCatLaunched - @LaunchedFM Episode Highlights: [0:00] The elevator pitch: giving flyers real-time confidence[2:14] How Flighty’s digital passport became a viral growth engine[4:37] The unexpected power users: pilots, flight attendants, and crew[5:48] Why building product beats running ads (and how Flighty proved it)[10:03] Designing frictionless sharing for one-to-one and one-to-many moments[10:49] From failed “Spotify Wrapped” to viral success: the passport playbook[14:29] Why screenshots are Flighty’s most underrated growth lever[15:12] Owning App Store search: inside Flighty’s ASO strategy[17:51] How Flighty landed in Apple keynotes and why it matters less[19:58] Building for the dynamic island before users knew they wanted it[21:22] What’s next: exclusive features, new foundations, and staying ahead of copycats

Klemens Strasser joins the show to talk about his indie iOS game development career, winning an Apple Design Award, and how he built and launched his latest game The Art of Fauna. Video Version Watch the video version on YouTube Links & Show Notes Klemens on Bluesky Klemens on Mastodon Klemens on Twitter Klemens website The Art of Fauna Flexibits Ryan McLeod Vidit Bhargava Patterned Alba ARCtic Conference AppleVis Riveo Josh Mobley Music Leo Mehlig Jordi Bruin Hidde van der Ploeg Andy Allen Frederik Riedel More Launched Youtube Channel Website - launchedfm.com Bluesky - @launchedfm.com Mastodon - @[email protected] Threads - @LaunchedFM Twitter - @LaunchedFM

Riley Testut joins the show to talk about his history in iOS emulators and the wild story behind the creation of AltStore, one of the first alternative app stores for iOS. Video Version Watch the video version on YouTube Links & Show Notes Riley on Mastodon Riley on Bluesky Riley on Twitter AltStore Delta Riley's personal website Shoot Around GBA4iOS Hot Tub announcement on The Verge Tapbots Supper Mario Broth More Launched Youtube Channel Website - launchedfm.com Bluesky - @launchedfm.com Mastodon - @[email protected] Threads - @LaunchedFM Twitter - @LaunchedFM

For our annual Christmas special, Jordan Morgan joins the show to talk life, indie careers, and an announcement on the future of Launched. Video Version Watch the video version on YouTube Links & Show Notes Swiftjective-C (Jordan's Blog) Jordan on Mastodon Jordan on Twitter A Best-in-Class iOS App Elite Hoops RevenueCat Superwall More Launched Youtube Channel Website - launchedfm.com Bluesky - @launchedfm.com Mastodon - @[email protected] Threads - @LaunchedFM Twitter - @LaunchedFM

Live in Chicago at Deep Dish Swift 2024, prolific Youtuber Sean Allen joins the show to talk about building his successful iOS development focused Youtube channel and his recent indie app Creator View. Video episode on Youtube Links & Show Notes Sean on Twitter Sean on Mastodon Sean on Youtube Sean's iOS Dev Courses Storyboards vs Code (first iOS video Charlie ever watched) PodcastAI @AetherAurelia Apple's Swift Student Challenge Deep Dish Swift More Launched Website - launchedfm.com Youtube - Launched Podcast Twitter - @LaunchedFM Mastodon - @[email protected] Threads - @LaunchedFM Become a sponsor

Christian Selig & Devin Davies join the show for a special video episode about the launch of Apple Vision Pro and both developer's apps, Juno and Crouton, that released on day one of the brand new App Store. Video episode on Youtube Links & Show Notes Devin Davies Twitter Mastodon Threads Christian Selig Twitter Mastodon Threads Crouton Juno Spatial Noise (Charlie's visionOS app) Wall Street Journal Vision Pro review featuring Crouton Rolli: 360° Video Player Wall Street Bull vs Bear More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Threads - @LaunchedFM Become a sponsor

For our annual Christmas special, Jordan Morgan joins the show to talk life, indie careers, and an announcement on the future of Launched. Links & Show Notes Jordan on Mastodon Jordan on Twitter Swiftjective-C (Jordan's Blog) A Best-in-Class iOS App Dark Noise RevenueCat 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Threads - @LaunchedFM Become a sponsor

Jonathan Ruiz joins the show to talk about building and launching the link saving app Bridges. Edited by Jonathan Ruiz Links & Show Notes Jonathan on Mastodon Bridges Relay FM Mark Fransen Swift Playgrounds Hacking with Swift 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Threads - @LaunchedFM Become a sponsor

Neil Jhaveri joins the show to talk about building and launching the outstanding Mac email client Mimestream. Edited by Jonathan Ruiz Support Launched ⭐️ Become a member to support the show and get ad-free episodes! Links & Show Notes Neil on Mastodon Mimestream Michael Simmons Flexibits Cabel Sasser Panic Fastmail 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Threads - @LaunchedFM Become a sponsor

Ariel Michaeli, co-founder and CEO of AppFigures, joins the show to talk about his career and building and launching the popular mobile app intelligence and ASO service. Edited by Jonathan Ruiz Support Launched ⭐️ Become a member to support the show and get ad-free episodes! Links & Show Notes Ariel on Twitter AppFigures Neil Patel Steve P. Young CB Insights 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Threads - @LaunchedFM Become a sponsor

Lisa Figas & Daniel Jilg join the show to talk about launching and building the privacy focused analytics service TelemetryDeck. Edited by Jonathan Ruiz Episode Sponsors Timing - Get 10% off your first bill using this link Links & Show Notes TelemetryDeck Lisa on Twitter Lisa on LinkedIn Daniel on Twitter Daniel on Mastodon Trent Reznor Meredith Whittaker Support Launched ⭐️ Become a member to support the show and get ad-free episodes! 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Threads - @LaunchedFM Become a sponsor

Roddy Munro joins the show to talk about his career and launching the AI powered bucket list app Söka. Edited by Jonathan Ruiz Episode Sponsors Kolibri for SwiftUI Links & Show Notes Roddy on Mastodon Söka Classifier Ceramispace Söka Macstories Article Chris Wu Chris Vasselli Roddy on Substack Support Launched ⭐️ Become a member to support the show and get ad-free episodes! 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Threads - @LaunchedFM Become a sponsor

Rebecca Owen joins the show about launching her new event tracking app Chronicling. Edited by Jonathan Ruiz Episode Sponsors Happy Scale Links & Show Notes Rebecca on Mastodon Chronicling MATLAB Hacking with Swift Quantified self Data Jar Charty Shawn Hickman (Youtube Channel) Apple Frames Chronicling review on MacStories App: The Human Story (Documentary) Julia Evans Myke Hurley Cabel Sasser Support Launched ⭐️ Become a member to support the show and get ad-free episodes! 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Threads - @LaunchedFM Become a sponsor

Leo Mehlig joins the show to talk about building and growing his day planner app Structured. Edited by Jonathan Ruiz Episode Sponsors Kaleidoscope - Coupon code "LAUNCHED" for a 10% discount on the first year. Links & Show Notes Leo on Mastodon Leo on Twitter Structured HelpKit Frederik Riedel one sec (App) Support Launched ⭐️ Become a member to support the show and get ad-free episodes! 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Threads - @LaunchedFM Become a sponsor

Chance Miller joins the show to talk about what it means to be Editor-in-Chief at 9to5Mac. Edited by Jonathan Ruiz Episode Sponsors Kaleidoscope - Coupon code "LAUNCHED" for a 10% discount on the first year. Links & Show Notes Chance on Twitter Chance on Mastodon Chance on Threads 9to5Mac The Verge's "on background" policy Chance's Vision Pro First Impressions Article Mark Gurman Seth Weintraub MacStories Jason Snell Matt Birchler Relay FM St. Jude Fundraiser Support Launched ⭐️ Become a member to support the show and get ad-free episodes! 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Threads - @LaunchedFM Become a sponsor

Charlie Chapman joins(?) the show to talk about his app Dark Noise with guest host Stephen Hackett. Episode Sponsors Kaleidoscope - Coupon code "LAUNCHED" for a 10% discount on the first year. Links & Show Notes Charlie on Twitter Charlie on Mastodon Dark Noise MacStories story on Dark Noise Apple adds background sounds to iOS Astropad Camo (app) Dark Noise 3 update RevenueCat Sub Club Podcast Support Launched ⭐️ Become a member to support the show and get ad-free episodes! 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Become a sponsor

Chris Vasselli joins the show to talk about his Japanese dictionary study app Nihongo. Edited by Jonathan Ruiz Episode Sponsors RevenueCat Kaleidoscope - Coupon code "LAUNCHED" for a 10% discount on the first year. Links & Show Notes Chris on Twitter Chris on Mastodon Nihongo Nihongo Lessons Pipe Drop Ouya (console) Hacker News Nihongo Post Product Hunt Media Molecule Box Anki Spaced repetition Via Fairchild Andrew Zheng Support Launched ⭐️ Become a member to support the show and get ad-free episodes! 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Become a sponsor

Melissa Cash, co-founder and CEO of Pok Pok, joins the show to discuss the award winning children's app company. Edited by Jonathan Ruiz Episode Sponsors RevenueCat Links & Show Notes Melissa on Twitter Pok Pok Snowman Ryan Cash Esther Huybreghts Mathijs Demaeght Montessori Holi Glennon Doyl Untammed (book) We Can Do Hard Things (podcast) Ryan Breslow Fundraising (book) Support Launched ⭐️ Become a member to support the show and get ad-free episodes! 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Become a sponsor

At the first ever Launched Live at Deep Dish Swift in Chicago Charlie interviews Jacob Eiting, co-founder and CEO of RevenueCat. Episode Sponsors RevenueCat Links & Show Notes Jacob on Twitter RevenueCat Y Combinator Josh Tractors Theme Song RevenueCat Theme Song Pokémon Theme Song Support Launched ⭐️ Become a member to support the show and get ad-free episodes! 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Become a sponsor

Hidde van der Ploeg joins the show to talk about creating the watchOS AI assistant app Petey. Edited by Jonathan Ruiz Episode Sponsors RevenueCat Links & Show Notes Hidde on Mastodon Hidde on Twitter Hidde's Apps Petey - AI Assistant 9to5Mac article about Petey Beta GoSquared Mike Matas Jasper Hauser Jordi Bruin Support Launched ⭐️ Become a member to support the show and get ad-free episodes! More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Become a sponsor

Justin Bianco joins the show to talk about creating the popular sheet reader music app forScore. Edited by Jonathan Ruiz Episode Sponsors RevenueCat Remembering Alex Hay MacStories tribute to Alex Hay American Cancer Society Cancer Research UK Links & Show Notes Justin on Mastodon Justin's Website Mutopia Project IMSLP (International Music Score Library Project) Pedometer++ Under the Radar episode about Pedometer++ 5.0 Marco Arment Apparat Support Launched ⭐️ Become a member to support the show and get ad-free episodes! More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Become a sponsor

Rafael K. Streit joins the show to tell us his story about building and growing the outstanding travel planning app Tripsy. Edited by Jonathan Ruiz Episode Sponsors RevenueCat Links & Show Notes Rafael's Twitter Rafael on Mastodon Rafael's Website Tripsy Delphi Titanium SDK We Heart It (app) Maple Media Things by Cultured Code Panic Tapbots The Iconfactory Ulysses Reeder Paul Stamatiou (Stammy) 37signals Marco Arment Peter Steinberger Support Launched ⭐️ Become a member to support the show and get ad-free episodes! More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Become a sponsor

Jordi Bruin joins the show to talk about his large library of iOS and macOS apps and his 2-2-2 approach to building apps quickly. Edited by Jonathan Ruiz Episode Sponsors RevenueCat Links & Show Notes Jordi's Twitter Jordi on Mastodon Jordi's Website Soosee App Navi App Forehead App Vivid App Posture Pal App Gumroad Ben Harraway Ben Harraway onstage at WWDC 2019 Noisy Book Navi nomindated for Apple Design Award Jordi's 2-2-2 Course on Gumroad Sindre Sorhus Hidde van der Ploeg Antoine van der Lee Stewart Lynch on Youtube Support Launched ⭐️ Become a member to support the show and get ad-free episodes! More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Become a sponsor

Christopher Lawley joins the show to talk about his fantastic tech Youtube channel The Untitled Site. Edited by Jonathan Ruiz Episode Sponsors Sofa - Launched listeners get a 1 week free trial. Links & Show Notes Christopher on Mastodon Christophers's Twitter Christopher Lawley Youtube Channel The Untitled Site MagFlött Magnetic iPad Stand LAB22 (Sara Dietschy x Moment Stands) Drafts Obsidian Final Cut Pro DaVinci Resolve for iPad Cortex (Podcast) Myke Hurley CGP Grey Support Launched ⭐️ Become a member to support the show and get ad-free episodes! More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Become a sponsor

Rafa joins the show to discuss his career and building the amazing Mac utility app Hand Mirror. Edited by Jonathan Ruiz Episode Sponsors 512 Pixels Links & Show Notes Rafa's Twitter Rafa on Mastodon Rafa's Website Mac OS X Snow Leopard first time boot up animation Sketch Break this Safe (Apple Watch Game) Tweet Thread of Along VHS Easter Egg The Verge article about Hand Mirror Overviewer The Verge article about Overviewer KTLA news segment featuring Overviewer General Magic (documentary) Silvio Rizzi Silvio's Apps Ryan McLeod Blackbox (app) Pim Coumans OK Video (app) Jordi Bruin Jordi's Apps Hidde van der Ploeg Hidde's Apps Tom Watson Glass Support Launched ⭐️ Become a member to support the show and get ad-free episodes! More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Become a sponsor

Shawn Hickman joins the show to talk about building the downtime organizer app Sofa. Edited by Jonathan Ruiz Episode Sponsors ImpressKit - Use offer code LAUNCHED at checkout for 25% off your first year. Links & Show Notes Shawn's Twitter Shawn on Mastodon Sofa Website Sofa Youtube Channel Apollo (app) Shawn's video about making Sofa's PressKit Apple Search Ads Sub Club Podcast Oliver Pfeffer Meng To Design+Code (Meng To's website) Mark Moeykens Big Mountain Studios (Mark's Youtube Channel) Sean Allen Sean Allen (Youtube Channel) Paul Hudson Hacking with Swift (Paul's website) Support Launched ⭐️ Become a member to support the show and get ad-free episodes! More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Become a sponsor

Rony Fadel joins the show to talk about building AI Profile Pic and riding the generative AI wave. Edited by Jonathan Ruiz Links & Show Notes Rony's Twitter AI Profile Pic Rony's Apps Mighty Playground AI Stable Diffusion DreamBooth Christian Selig Support Launched ⭐️ Become a member to support the show and get ad-free episodes! More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected] Become a sponsor

Jordan Morgan joins the show for the 2nd annual Launched Christmas Special! 🎄 We catch up on our indie lives over the last year, thoughts on sponsorships, Jordan's secret project, subscriptions, and of course... Twitter. Edited by Jonathan Ruiz Links & Show Notes Jordan's Twitter Jordan's Mastodon A Best-in-Class iOS App (Book Series) Last year's Launched Christmas Special Deep Dish Swift (iOS Conference) Jordan next project announcement Tweet Sign up for Jordan's next project Mimestream Flighty The One Device: The Secret History of the iPhone (Book) More Launched Website - launchedfm.com Mastodon - @[email protected] Twitter - @LaunchedFM

Devin Davies joins the show to talk about building his excellent recipe app Crouton. Edited by Jonathan Ruiz Links & Show Notes Devin's Twitter Devin's Mastodon Crouton Two Minute Noodles (Devin's Blog) Daniel Gauthier Ryan Ashcraft Kyle Hughes More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @[email protected]

Simon Støvring joins the show to talk about his career and prolific indie app catalogue including Scriptable, Data Jar, Jayson, and Runestone. Edited by Jonathan Ruiz Links & Show Notes Simon's Twitter Simon on Mastodon Personal website Scriptable Data Jar Jayson Runestone (App) Runestone (Open Source Project) Shape Toolbox Pro Alex Hay on Launched Mark Seemann Mark Seemann (blog) Christian Selig Up Ahead (App) More Launched Website - launchedfm.com Twitter - @LaunchedFM Reddit - /r/LaunchedFM

Daniel Gauthier joins the show to talk about his delightful countdown app Up Ahead. Edited by Jonathan Ruiz Links & Show Notes Daniel's Twitter Up Ahead Letterpress Shoebox Daniel's "Going indie" blog series Oh Bother Tweet thread about future plans Daniel's Up Ahead announcement tweet Brian Mueller (creator of CARROT Weather Mustafa (creator of Tasks) More Launched Website - launchedfm.com Twitter - @LaunchedFM Reddit - /r/LaunchedFM

Ryan Ashcraft joins the show to talk about his fantastic food tracking app FoodNoms. Edited by Jonathan Ruiz Links & Show Notes Ryan's Twitter FoodNoms Amplitude MyFitnessPal Plausible Tweet showing FoodNoms scanning On Launching Your Indie App (Jordan Morgan blog post) Spenser Skates More Launched Website - launchedfm.com Twitter - @LaunchedFM Reddit - /r/LaunchedFM

Will Bishop joins the show to talk about his cooking app Pestle. Edited by Jonathan Ruiz Links & Show Notes Will's Twitter Pestle Chirp Penbook Christian Selig Steve Troughton-Smith Emmanuel Crouvisier More Launched Website - launchedfm.com Twitter - @LaunchedFM Reddit - /r/LaunchedFM

Michael Flarup joins the show to talk about his multifaceted design career and the creation and launch of the amazing book celebrating the art form of iOS app icons. Edited by Jonathan Ruiz Links & Show Notes Michael's Twitter Michael's personal website The iOS App Icon Book Northplay Charlie post with early Launched artwork sketches Launching Outside (bts video) Thermodo Kickstarter Conduct This! Conduct Together! Designing For Augmented Reality (conference talk) Headland (game) PixelResort Apply Pixels Michael Video Before App Icon Book Kickstarter More Launched Website - launchedfm.com Twitter - @LaunchedFM Reddit - /r/LaunchedFM

Joe Hribar joins the show to talk about his fascinating career building touchscreen graphics for live television broadcasts and creating the beloved iOS time tracking app Timery. Links & Show Notes Joe's Twitter Timery Partly Sunny Severence: Defiant Jazz Playlist (Apple Music) Kathy Campbell More Launched Website - launchedfm.com Twitter - @LaunchedFM Reddit - /r/LaunchedFM