Launched by RevenueCat
by Charlie Chapman
Host Charlie Chapman interviews app developers and other creators about their experiences releasing their creations out into the world.
Episodes
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102: Box Box Club - Ranjith Ramanan & Kamal Kumar
On the podcast: Ranjith Ramanan and Kamal Kumar share how a Formula 1 widget concept posted on Twitter became Box Box Club, the F1 app that Mercedes tweeted about and Charles Leclerc was spotted using. They talk about how a fan's TikTok fueled the early growth, why users asking to pay led to a...
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101: Ambre – Sofia Larsson & César Pinto Castillo
On the podcast: Sofia Larsson and César Pinto Castillo share how they built their company Ambi Studi and their flagship app Ambre, a recipe book and meal planner that lets you save recipes from any site, photo, or app and syncs privately across your Apple devices. They talk about César's college...
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100: Launch Center Pro & Sub Club — David Barnard
On the podcast: David Barnard shares how he went from recording engineer to one of the App Store’s earliest indie developers, building apps for the iPhone since 2008. He talks about borrowing $20,000 to start his company, turning Mirror into a million-dollar app through App Store search, why…
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99: Quick Reviews — Matt Birchler
On the podcast: Matt Birchler shares how he went from a self-taught blogger and content creator to building a growing catalog of indie apps by solving problems he personally encountered. He talks about why he separates his opinion-driven blog from his educational YouTube channel, how AI tools...
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98: Sequel – Romain Lefebvre
On the podcast: Romain Lefebvre shares how he built Sequel, a media tracker for movies, TV, games, books, and audiobooks, after years of designing fintech apps left him craving something more visual. He talks about writing down two founding design principles before coding a single feature, why he...
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97: Icon and Visual Designer – Matthew Skiles
On the podcast: Matthew Skiles shares how a self-taught teenager in New Zealand went from building his dad's tennis coaching website to becoming one of the most recognizable names in app icon design — including Launched's own icon. He talks about how getting tapped by Christian Selig to design…
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96: Plinky — Joe Fabisevich
On the podcast: Joe Fabisevich shares how he went from Twitter's health and safety team to building Plinky, a link-saving app born of trading memes with his wife. He talks about why he treats every beta like a production launch, how his wife's pro marketing playbook — lookback calendars, email...
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95: !Boring Software — Andy Allen
On the podcast: Andy Allen shares how he went from designing the never-shipped Microsoft Courier tablet and co-founding the Apple Design Award-winning drawing app Paper to starting !Boring Software (Not Boring Software) — a deliberately tiny, 2-person studio built around one rule: never make…
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94: Shot Pattern — Eric Duffett
On the podcast: Eric Duffett shares how he built Shot Pattern — a golf GPS app that brings "moneyball" thinking to the course — as a side project while teaching high school full-time. He talks about his first failed app, why automating an existing community workflow created instant product-market...
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93: Stuff — Austin Blake
On the podcast: Austin Blake shares his journey from film student and Apple superfan to the creator of Stuff, a task management app built for people who care deeply about design and productivity. He explains the challenge of competing in crowded markets, building software that “feels right,” and...
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92: Cascable Studio - Daniel Kennett
On the podcast: Daniel Kennett shares his journey from indie developer to creating Cascable Studio. He tells the story of the challenges of building his app that supports over 250 cameras, the process of reverse-engineering hardware, and why his background in indie development shaped his approach...
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91: Focus Friend - Bria Sullivan
On the podcast: Bria Sullivan shares her journey as an indie developer to creating Focus Friend, a focus timer app that quickly gained traction with the help of Hank Green. She discusses the foundation of Focus Friend, the challenges of balancing her business and personal life, and the wonderful...
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90: Teleprompter Pro – Joe Allen
On the podcast: Joe Allen has been building Teleprompter Pro for 15 years — and he'll be the first to tell you he's not sure how much of that growth he actually caused. He talks about why he waited 5 years after the app could sustain him before finally going full-time, how a simple email list...
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89: one sec - Frederik Riedel
On the podcast: how Frederik Riedel built one sec as a weekend prototype, accidentally triggered it 20 seconds later, and turned it into a research-backed screen time app with a proven 57% reduction. From a viral tweet with 700 followers to partnerships with Stanford, Cambridge, and three…
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88: SwiftLee – Antoine van der Lee
On the podcast: Antoine shares how he built RocketSim from an internal tool into a thriving business, the challenges of scaling as an indie developer, and the key marketing insights that drove growth—without relying on traditional ads or influencer campaigns. Top Takeaways: ⏱️ Solve time, and…
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87: Pediapal & Auralog – Adrian Eves
On the podcast: Adrian Eves about his path from Apple’s accessibility team to indie app development, building Pediapal and Auralog from personal health challenges. We cover lessons from launching, redesigning with Liquid Glass, navigating App Store features, and how community—from iOS Dev Happy...
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86: Swipe the cat – Adam Lyttle
On the podcast, I talk with Adam Lyttle about his journey from web development to indie app success, the lessons learned from failure, and how creating apps with passion and a focus on viral trends can lead to unexpected growth. We also dive into the challenges of monetizing apps, transitioning…
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85: Helm – Hidde van der Ploeg and Pol Piella
On the podcast, I sit down with Pol and Hidde to discuss the frustrations developers face with App Store Connect, how they turned their own pain points into Helm, and why automating app launches and translations has become a game-changer for indie developers. Top Takeaways: 💡 Build for the pain,...
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84: HabitKit – Sebastian Röhl
On the podcast, I talk with Sebastian about the power of building in public, how persistence pays off when growth is slow, and why focusing on user needs and iterative improvement can lead to unexpected success in indie app development. Top Takeaways: 💡 Building in public isn’t a marketing trick…
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83: NaadSadhana – Sandeep Ranade
On the podcast, I talk with Sandeep about how a frustrated student’s struggle inspired him to create NaadSadhana, a revolutionary AI-driven app that helps singers perfect their pitch in real time. We dive into how his journey—from Microsoft and Google engineer to Apple Design Award-winning...
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82: Annual Christmas Special – Jordan Morgan
On the podcast, I talk with Jordan about the power of seasonal business cycles, why refining your ad strategy can unlock growth, and how passion-driven apps can still find market fit without a huge marketing budget. Top Takeaways: 🎯 Understand Your Seasonal Business Cycles Jordan's app, Elite...
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81: Word Tiles – Taiwo Omisore
On the podcast I talk with Taiwo about building games that are meant to be deleted, finding success by leaning into low retention instead of fighting it, and how a single unconventional idea led to Apple featuring his work and changing his career. Top Takeaways 🎨 Creativity Can Beat the Odds The...
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80: Shotsy – Aja Beckett
On the podcast, I talk to Aja Beckett about the challenges of building for the community you belong to, the power of organic growth, the user feedback that helped shape the app, and the support gap for GLP-1 users. Top Takeaways: 🛠️ Build with Authenticity Aja’s journey from social anxiety to a...
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79: Flighty – Ryan Jones
On the podcast, we talk with Ryan Jones about the power of product-driven growth, why traditional marketing strategies often fall short, and the challenges of acquiring users while staying focused on building great products. Top Takeaways: ✈️ Product is the growth engine Flighty doesn’t run ads…
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78: The Art of Fauna - Klemens Strasser
Klemens Strasser joins the show to talk about his indie iOS game development career, winning an Apple Design Award, and how he built and launched his latest game The Art of Fauna. Video Version Watch the video version on YouTube Links & Show Notes Klemens on Bluesky Klemens on Mastodon Klemens on...
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77: AltStore - Riley Testut
Riley Testut joins the show to talk about his history in iOS emulators and the wild story behind the creation of AltStore, one of the first alternative app stores for iOS. Video Version Watch the video version on YouTube Links & Show Notes Riley on Mastodon Riley on Bluesky Riley on Twitter...
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76: Christmas Special with Jordan Morgan
For our annual Christmas special, Jordan Morgan joins the show to talk life, indie careers, and an announcement on the future of Launched. Video Version Watch the video version on YouTube Links & Show Notes Swiftjective-C (Jordan's Blog) Jordan on Mastodon Jordan on Twitter A Best-in-Class iOS…
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75: Sean Allen
Live in Chicago at Deep Dish Swift 2024, prolific Youtuber Sean Allen joins the show to talk about building his successful iOS development focused Youtube channel and his recent indie app Creator View. Video episode on Youtube Links & Show Notes Sean on Twitter Sean on Mastodon Sean on Youtube...
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74: Apple Vision Pro - Christian Selig & Devin Davies
Christian Selig & Devin Davies join the show for a special video episode about the launch of Apple Vision Pro and both developer's apps, Juno and Crouton, that released on day one of the brand new App Store. Video episode on Youtube Links & Show Notes Devin Davies Twitter Mastodon Threads…
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73: Christmas Special with Jordan Morgan
For our annual Christmas special, Jordan Morgan joins the show to talk life, indie careers, and an announcement on the future of Launched. Links & Show Notes Jordan on Mastodon Jordan on Twitter Swiftjective-C (Jordan's Blog) A Best-in-Class iOS App Dark Noise RevenueCat 🚀 Rocket Patrons Cameron...
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72: Bridges - Jonathan Ruiz
Jonathan Ruiz joins the show to talk about building and launching the link saving app Bridges. Edited by Jonathan Ruiz Links & Show Notes Jonathan on Mastodon Bridges Relay FM Mark Fransen Swift Playgrounds Hacking with Swift 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com...
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71: Mimestream - Neil Jhaveri
Neil Jhaveri joins the show to talk about building and launching the outstanding Mac email client Mimestream. Edited by Jonathan Ruiz Support Launched ⭐️ Become a member to support the show and get ad-free episodes! Links & Show Notes Neil on Mastodon Mimestream Michael Simmons Flexibits Cabel...
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70: AppFigures - Ariel Michaeli
Ariel Michaeli, co-founder and CEO of AppFigures, joins the show to talk about his career and building and launching the popular mobile app intelligence and ASO service. Edited by Jonathan Ruiz Support Launched ⭐️ Become a member to support the show and get ad-free episodes! Links & Show Notes...
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69: TelemetryDeck - Lisa Figas & Daniel Jilg
Lisa Figas & Daniel Jilg join the show to talk about launching and building the privacy focused analytics service TelemetryDeck. Edited by Jonathan Ruiz Episode Sponsors Timing - Get 10% off your first bill using this link Links & Show Notes TelemetryDeck Lisa on Twitter Lisa on LinkedIn Daniel…
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68: Söka - Roddy Munro
Roddy Munro joins the show to talk about his career and launching the AI powered bucket list app Söka. Edited by Jonathan Ruiz Episode Sponsors Kolibri for SwiftUI Links & Show Notes Roddy on Mastodon Söka Classifier Ceramispace Söka Macstories Article Chris Wu Chris Vasselli Roddy on Substack...
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67: Chronicling - Rebecca Owen
Rebecca Owen joins the show about launching her new event tracking app Chronicling. Edited by Jonathan Ruiz Episode Sponsors Happy Scale Links & Show Notes Rebecca on Mastodon Chronicling MATLAB Hacking with Swift Quantified self Data Jar Charty Shawn Hickman (Youtube Channel) Apple Frames...
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66: Structured - Leo Mehlig
Leo Mehlig joins the show to talk about building and growing his day planner app Structured. Edited by Jonathan Ruiz Episode Sponsors Links & Show Notes Leo on Mastodon Leo on Twitter Structured HelpKit Frederik Riedel one sec (App) Support Launched ⭐️ Become a member to support the show and get...
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65: 9to5Mac - Chance Miller
Chance Miller joins the show to talk about what it means to be Editor-in-Chief at 9to5Mac. Edited by Jonathan Ruiz Episode Sponsors Links & Show Notes Chance on Twitter Chance on Mastodon Chance on Threads 9to5Mac The Verge's "on background" policy Chance's Vision Pro First Impressions Article…
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64: Dark Noise - Charlie Chapman
Charlie Chapman joins(?) the show to talk about his app Dark Noise with guest host Stephen Hackett. Episode Sponsors Links & Show Notes Charlie on Twitter Charlie on Mastodon Dark Noise MacStories story on Dark Noise Apple adds background sounds to iOS Astropad Camo (app) Dark Noise 3 update...
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63: Nihongo - Chris Vasselli
Chris Vasselli joins the show to talk about his Japanese dictionary study app Nihongo. Edited by Jonathan Ruiz Episode Sponsors RevenueCat Links & Show Notes Chris on Twitter Chris on Mastodon Nihongo Nihongo Lessons Pipe Drop Ouya (console) Hacker News Nihongo Post Product Hunt Media Molecule…
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62: Pok Pok - Melissa Cash
Melissa Cash, co-founder and CEO of Pok Pok, joins the show to discuss the award winning children's app company. Edited by Jonathan Ruiz Episode Sponsors RevenueCat Links & Show Notes Melissa on Twitter Pok Pok Snowman Ryan Cash Esther Huybreghts Mathijs Demaeght Montessori Holi Glennon Doyl...
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61: RevenueCat - Jacob Eiting (Live in Chicago)
At the first ever Launched Live at Deep Dish Swift in Chicago Charlie interviews Jacob Eiting, co-founder and CEO of RevenueCat. Episode Sponsors RevenueCat Links & Show Notes Jacob on Twitter RevenueCat Y Combinator Josh Tractors Theme Song RevenueCat Theme Song Pokémon Theme Song Support…
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60: Petey - Hidde van der Ploeg
Hidde van der Ploeg joins the show to talk about creating the watchOS AI assistant app Petey. Edited by Jonathan Ruiz Episode Sponsors RevenueCat Links & Show Notes Hidde on Mastodon Hidde on Twitter Hidde's Apps Petey - AI Assistant 9to5Mac article about Petey Beta GoSquared Mike Matas Jasper...
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59: forScore - Justin Bianco
Justin Bianco joins the show to talk about creating the popular sheet reader music app forScore. Edited by Jonathan Ruiz Episode Sponsors RevenueCat Remembering Alex Hay MacStories tribute to Alex Hay American Cancer Society Cancer Research UK Links & Show Notes Justin on Mastodon Justin's…
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58: Tripsy - Rafael K. Streit
Rafael K. Streit joins the show to tell us his story about building and growing the outstanding travel planning app Tripsy. Edited by Jonathan Ruiz Episode Sponsors RevenueCat Links & Show Notes Rafael's Twitter Rafael on Mastodon Rafael's Website Tripsy Delphi Titanium SDK We Heart It (app)…
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57: Posture Pal - Jordi Bruin
Jordi Bruin joins the show to talk about his large library of iOS and macOS apps and his 2-2-2 approach to building apps quickly. Edited by Jonathan Ruiz Episode Sponsors RevenueCat Links & Show Notes Jordi's Twitter Jordi on Mastodon Jordi's Website Soosee App Navi App Forehead App Vivid App...
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56: Christopher Lawley
Christopher Lawley joins the show to talk about his fantastic tech Youtube channel The Untitled Site. Edited by Jonathan Ruiz Episode Sponsors Sofa - Launched listeners get a 1 week free trial. Links & Show Notes Christopher on Mastodon Christophers's Twitter Christopher Lawley Youtube Channel…
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55: Hand Mirror - Rafa Conde
Rafa joins the show to discuss his career and building the amazing Mac utility app Hand Mirror. Edited by Jonathan Ruiz Episode Sponsors 512 Pixels Links & Show Notes Rafa's Twitter Rafa on Mastodon Rafa's Website Mac OS X Snow Leopard first time boot up animation Sketch Break this Safe (Apple...
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54: Sofa - Shawn Hickman
Shawn Hickman joins the show to talk about building the downtime organizer app Sofa. Edited by Jonathan Ruiz Episode Sponsors Links & Show Notes Shawn's Twitter Shawn on Mastodon Sofa Website Sofa Youtube Channel Apollo (app) Shawn's video about making Sofa's PressKit Apple Search Ads Sub Club...
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53: AI Profile Pic - Rony Fadel
Rony Fadel joins the show to talk about building AI Profile Pic and riding the generative AI wave. Edited by Jonathan Ruiz Links & Show Notes Rony's Twitter AI Profile Pic Rony's Apps Mighty Playground AI Stable Diffusion DreamBooth Christian Selig Support Launched ⭐️ Become a member to support…
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About this show
Host Charlie Chapman interviews app developers and other creators about their experiences releasing their creations out into the world.
Hosted by
Charlie Chapman
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