PODCAST · business
Leaders in Behavioral Science
by Anders Bengtsson, Ph.D.
If you’re looking for candid conversations with top leaders across the insights industry, look no further! Protobrand is excited to announce the launch of our newest series: Leaders in Behavioral Science.Hosted by Anders Bengtsson, PhD, founder of Protobrand, this conversation series explores the role of behavioral science across market research. Join us as we interview insights experts with behavioral science experience, about current developments in the industry, predictions and more.
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AI in Market Research with Reckitt’s Alex Peters
Hosted by Anders Bengtsson, PhD, founder of Protobrand, the first episode interviews Alex Peters, Behavior Change Center of Excellence Lead at Reckitt. Anders and Alex talk about how AI’s capabilities are undeniably transforming how we gather and analyze data, Alex stresses the importance of retaining a connection to real human behaviors.Alex also discusses the critical role that behavioral science plays in this AI-driven era, emphasizing the need for the scientific method and data-driven decision-making. He highlights how AI tools can complement the science of behavioral research by enabling deeper understanding through more robust and diverse samples.
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ABOUT THIS SHOW
If you’re looking for candid conversations with top leaders across the insights industry, look no further! Protobrand is excited to announce the launch of our newest series: Leaders in Behavioral Science.Hosted by Anders Bengtsson, PhD, founder of Protobrand, this conversation series explores the role of behavioral science across market research. Join us as we interview insights experts with behavioral science experience, about current developments in the industry, predictions and more.
HOSTED BY
Anders Bengtsson, Ph.D.
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How many episodes does Leaders in Behavioral Science have?
Leaders in Behavioral Science currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Leaders in Behavioral Science about?
If you’re looking for candid conversations with top leaders across the insights industry, look no further! Protobrand is excited to announce the launch of our newest series: Leaders in Behavioral Science.Hosted by Anders Bengtsson, PhD, founder of Protobrand, this conversation series explores the...
How often does Leaders in Behavioral Science release new episodes?
Leaders in Behavioral Science has 1 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Leaders in Behavioral Science?
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Who hosts Leaders in Behavioral Science?
Leaders in Behavioral Science is created and hosted by Anders Bengtsson, Ph.D..
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