Learn Speak Teach

Learn Speak Teach Episode #154 with Jill Schulman.Bravery isn’t being fearless. Bravery is taking a step forward in the presence of fear. When you do the hard thing scared, you build confidence, resilience, and a deeper sense of pride in who you are becoming.Today, we are thrilled to have Jill Schulman on the show, a former United States Marine, positive psychology expert, speaker, and author of The Bravery Effect.In this episode, Jill shares the science behind bravery, stress, confidence, failure, and resilience. She explains why action comes before confidence, why avoiding fear can shrink your life, and how doing hard things can actually make you happier.The episode also explores brave communication, asking for help, building a brave tribe, and why leaders, parents, and teams should support people in meeting high standards instead of removing every challenge.During this episode, you will learn about:[00:00] Trailer + Intro[01:25] Why Jill Intimidates Ben[02:56] Becoming a Marine[03:31] The Navy SEAL Confidence Course[05:46] Bravery Is Not Fearlessness[06:47] What Failure Really Teaches You[09:03] After Action Reports[10:26] Is Stress Actually Bad for You?[14:45] Building Your Bravery Muscle[18:41] Bravery and Happiness[19:04] Experiential Avoidance[21:26] Feeding the Brave Wolf[22:34] You Have the Power to Change Your Life[24:53] Manifesting Requires Action[26:39] Attack the Hill[28:44] Action Precedes Confidence[30:18] Curating a Brave Tribe[33:19] Today’s Soft World[37:49] Redefining a Me Day[40:06] Helping People Meet the Standard[43:15] Brave Communication[45:26] Nice vs. Kind[46:26] The Bravery Effect[48:20] Bravery Workouts[49:37] Do Things ScaredKey Takeaways:  • Bravery is not being fearless. Bravery is taking a step forward in the presence of fear. ~Jill Schulman• When you are scared and do it anyway, you become more confident. ~Jill Schulman• Failures are stepping stones to success. ~Jill Schulman• Your mindset on stress is predictive of how you respond to stress. ~Jill Schulman• Anyone can build their bravery muscle. ~Jill Schulman• Each time you avoid something you fear, you give the fear more power. ~Jill Schulman• You have the power to change your life, but it will require bravery. ~Jill Schulman• Action precedes confidence. ~Jill Schulman• Bravery is contagious. ~Jill Schulman• A me day means keeping promises to yourself. ~Jill Schulman• Asking for help is a source of strength and it will make you stronger. ~Jill Schulman• Nice guys may finish last, but kind guys finish first. ~Ben Albert• Courageous is kind. ~Jill SchulmanKeep In Touch with Jill Schulman:Website: https://www.jillschulman.com/Book: The Bravery Effect: https://www.amazon.com/Bravery-Effect-Teaching-Conquering-Achieving/dp/B0F2BBPR35 Additional Resources:Free Bravery Assessment: https://www.jillschulman.com/Free Brave Action Guide: https://www.jillschulman.com/—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Watch the full episode on Youtube: https://youtu.be/8QwCwGjDn-ILearn Speak Teach Episode #153 with Vinnie Potestivo.What does it really take to get discovered, build a personal brand, and create content that lasts? In this episode, Vinnie Potestivo shares why creators, entrepreneurs, and leaders need to stop waiting for perfect conditions and start making what they can with what they already have.Today, we are thrilled to have Vinnie Potestivo on the show, an Emmy Award-winning media advisor, talent development and media strategist, and the host of I Have A Podcast. Vinnie is widely known for helping executives, founders, and creatives grow and monetize their personal brands, and for launching talent, shows, and media properties that have shaped modern pop culture.As a network executive at MTV from 1998 to 2007, Vinnie helped discover talent and develop original programming behind shows and franchises including Punk’d, The Osbournes, TRL, 8th & Ocean, Wild ’N Out, and The Challenge. Through his work at VPE and beyond, he has continued helping clients develop, launch, distribute, and amplify original content across platforms, especially in podcasting.In this episode, Vinnie shares stories from his early days editing with two VCRs, building his career at MTV, and learning what really makes content timeless. The conversation also explores podcast guesting, audience-building, creative resilience, and why documenting your life can often be more powerful than trying to manufacture perfect content.During this episode, you will learn about:[00:00] Trailer + Intro[01:25] Creativity as a Survival Skill[02:28] Editing with Two VCRs[05:14] Create First, Edit Later[06:18] Why Documenting Works[10:17] What Makes Content Timeless[13:46] The Osbournes and Building Hit Shows[18:11] Punk’d, Jersey Shore, and Media Evolution[26:37] How to Start Building a Brand[30:40] Why Podcast Guesting Matters[34:44] Using a Podcast to Declare Who You Are[36:39] Finding Your Voice in Public[41:18] Why Human Beats Perfect[51:10] The Why Ladder[53:28] Create What You Can, Not What You Should[58:28] What Vinnie Gets to Do Next[59:14] Launching Networks, Not Just ShowsKey Takeaways:  • Being a creative is a survival skill. ~Vinnie Potestivo• The audience makes content timeless. The content doesn’t make it a great series. ~Vinnie Potestivo• Any podcast that has me is my podcast. ~Vinnie Potestivo• I use my podcast as a way to declare who I am. ~Vinnie Potestivo• The hardest thing about being a guest is listening. It’s not speaking actually. ~Vinnie Potestivo• I’ll niche down and refine the message, but I will never niche down and refine the person. ~Vinnie Potestivo• Just don’t let there not being an audience prevent you from creating the thing that you’re capable of creating right now. ~Vinnie Potestivo• Create what you can, not what you should. ~Vinnie Potestivo• Different questions will get you different answers. ~Vinnie Potestivo• It’s the person that might be stumbling, bumbling over the question that the listener trusts more than the sweet-talking guy with the gel in their hair. ~Ben AlbertKeep In Touch with Vinnie Potestivo:Website: https://www.vpe.tv/Podcast: https://www.ihaveapodcast.com/LinkedIn: https://www.linkedin.com/in/vinniepotestivoEmail: [email protected]: https://www.podmatch.com/member/vinniepotestivo Additional Resources:I Have A Podcast: https://www.ihaveapodcast.com/Vinnie’s Creator Hub: https://vpe.tv/hubPodcast Amplification Tool: https://vpe.tv/quuu How To Stand Out: https://vpe.tv/fascinate —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES.

Learn Speak Teach Episode #152 with Anniston Riekstins.Mastering your energy is the bridge to greater peace, calm, presence, creativity, and success. As you become more intentional with your energy, you gain clarity, move with purpose, and attract opportunities and clients that truly align with who you are.Today, we are thrilled to have Anniston Riekstins on the show, a transformational mentor for women, master numerologist, best-selling author of The Universe Is Hiring, and founder and host of The Anniston Riekstins Show.In this episode, Anniston shares the warning signs that indicate you need to master your energy. Moreover, she highlights the benefits of regulating your energy and provides practical tips to get started.The episode also explores the fascinating world of numerology and its role in understanding your life path.During this episode, you will learn about:[00:00] Trailer [01:55] Mastering Your Energy[07:54] Warning Signs[10:00] Benefits[19:27] Attracting Ideal Clients[29:31] Numerology[46:49] Learn moreLife Path Workshop: Your Prosperity Code - https://youtu.be/AEGXPuMLSpI2026 Energetic Forecast: https://youtu.be/P63YC8OkiwgLife Path Quiz: Uncover the Hidden Patterns Shaping Your Life - https://www.annistonriekstins.com/discover-whats-keeping-you-hidden-quiz[49:00] Current Focus[59:55] Connect with Anniston • Website: https://www.annistonriekstins.com/• Instagram: https://www.instagram.com/annistonblairriekstins/• Podcast: https://www.annistonriekstins.com/podcasts/the-anniston-riekstins-showKey Takeaways:  • Stress scatters our thoughts, reduces our efficiency, and causes us to waste time, making it harder to complete tasks quickly and effectively. ~Anniston Riekstins [03:46]• You can never fully master your energy because it is constantly evolving. ~Anniston Riekstins [05:23]• Mastering your energy is the bridge to greater peace, calm, presence, and success. ~Anniston Riekstins [10:02]• Everything is a reflection. When you make internal shifts, you begin to see those changes reflected externally. ~Anniston Riekstins [29:03]• Success rewards speed. ~Ben Albert [41:06]• We cannot create change or solve problems with the same energy that created them. ~Anniston Riekstins [52:05]• The most powerful person in the room is the one who is most regulated.” ~Anniston Riekstins [55:54]Keep In Touch with Anniston Riekstins:Website: https://www.annistonriekstins.com/Facebook: https://web.facebook.com/anniston.blair.9#Instagram: https://www.instagram.com/annistonblairriekstins/LinkedIn: https://www.linkedin.com/in/anniston-blair-riekstins-a33766349/Additional Resources:Life Path Workshop: Your Prosperity Code - https://youtu.be/AEGXPuMLSpI2026 Energetic Forecast: https://youtu.be/P63YC8OkiwgLife Path Quiz: Uncover the Hidden Patterns Shaping Your Life - https://www.annistonriekstins.com/discover-whats-keeping-you-hidden-quiz—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #151 with Christian F Johnson. In a world full of distractions and pressure, staying aligned with purpose can feel impossible. However, embracing the Presence-Centered Path helps you regain clarity, sharpen your focus, and perform at your best every day.In this episode, Ben Albert speaks with Christian F Johnson, a Presence-Centered Leadership Coach, Speaker, and Author who helps high-achieving leaders lead from divine alignment rather than performance. Through his signature framework, The Presence-Centered Path™, he guides leaders to destroy distractions, align with God, and fortify their focus to lead with peace, purpose, and power.Christian shares the secrets behind his powerful MC performances and offers practical tips on mastering public speaking. He explains how leaders and speakers can show up authentically and connect deeply with their audience.Christian also introduces the R.I.N.S.E. Method, a 5-step spiritual recalibration system that helps high-achieving leaders realign when stress and distractions take over. Additionally, he discusses how to live authentically and cultivate a net positive life that balances success with purpose.Lastly, Christian shares his personal journey to finding God and offers practical guidance on choosing the right mentor or coach.During this episode, you will learn about:[00:00] Trailer [01:58] Secrets of MCing[07:19] Public Speaking[09:16] R.I.N.S.E[13:55] Being Your Authentic Self[17:18] Connect with Christian• Website: https://iamchristianfjohnson.com/• LinkedIn: https://www.linkedin.com/in/iamchristianfjohnson/[18:30] Net Positive Life[28:00] Finding God[37:37] Choosing a Coach[44:14] Support Christian• Website: https://iamchristianfjohnson.com/• Book: https://www.amazon.com/When-Youre-Speaking-Still-Silent/dp/B0F6YQ8NSWKey Takeaways:  • In public speaking, we must embody what we are speaking from. ~Christian F. Johnson [12:57]• “You have to be you; everybody else is taken.” ~Christian F Johnson [15:07]• You already have everything you need to succeed; we just sometimes need external things to remind us of what we already have. ~Christian F Johnson [16:29]• “Spend time loving over hating.” ~Christian F Johnson [35:08]• Healing is just applying love to the places that are hurting. ~Ben Albert [35:27]• “You don’t need a new voice; you just need to return to your authentic voice.” ~Christian F Johnson [48:29]• “What you feed will live, and what you starve will die.” ~Christian F Johnson [48:58]People Mentioned and Other Resources:1. When You’re Speaking, But Still Silent: https://amzn.to/4rfJ7kI2. Kingdom Legacy House Church: https://klh.lifeKeep In Touch with Christian F Johnson:Website: https://iamchristianfjohnson.com/LinkedIn: https://www.linkedin.com/in/iamchristianfjohnson/Email: [email protected]—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #150 with Tansel Ali.Being an entrepreneur demands focus, sharp thinking, and the ability to remember what matters most. However, our brains prioritize certain information and can become overloaded, causing us to forget important things.So how can we train our memory to effortlessly recall even the smallest but most important details, like names and numbers? Find out in this episode featuring Tansel Ali, a four-time Australian Memory Champion, international bestselling author, and memory mentor.In this episode, Tansel dives into how our brains really work and why we forget things. Moreover, he shares practical tips for improving memory, including the techniques he uses when training his clients.Tansel explores whether memory champions are born or made, showing that anyone can train their brain to achieve remarkable focus and recall. You’ll also discover simple ways to boost your memory, including a quick 5-minute daily brain workout, and learn why consistency is king in memory training.During this episode, you will learn about:[00:00] Trailer [03:03] Why We Forget[05:38] Improve Your Memory[15:22] Becoming a Memory Champion[19:27] Brain Training[21:47] Website: https://tanselali.com/[24:36] 5-Minute Brain Workout[38:50] Consistency is king[41:30] Memory League• Website: https://memoryleague.com/[47:10] Connect with Tansel Ali• Website: https://tanselali.com/ Key Takeaways:  • The reason why we forget is that our brain prioritizes certain information and sometimes becomes overloaded. ~Tansel Ali [03:03]• You can train your brain to increase its encoding speed, allowing you to memorize and retain more information. ~Tansel Ali [13:42]• Our brain cannot distinguish between what’s real and what isn’t. ~Tansel Ali [25:18]• “If you do something consistently, you will naturally improve.” ~Tansel Ali [38:56]People Mentioned and Other Resources:1. Memory League: https://memoryleague.com/Keep In Touch with Tansel Ali:Website: https://tanselali.com/LinkedIn: https://www.linkedin.com/in/tanselali/Instagram: https://www.instagram.com/tansel.a.l.i/YouTube: https://www.youtube.com/@TanselAliMemory—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #149 with Dr. Indre Viskontas.We are all musical creatures, and musical elements exist in everything we participate in. Just as music shapes our experiences, it also influences creativity, guiding how we think, problem-solve, and bring ideas to life.Joining us on the show is Dr. Indre Viskontas, a cognitive neuroscientist, creativity expert, Opera Singer, and science communicator. She’s also the host of Inquiring Minds podcast and author of How Music Can Make You Better.In this episode, Dr. Indre Viskontas explores whether creating music is instinctive or something we learn. Moreover, she discusses the impact of AI and digital tools on music-making and the reasons why people are drawn to create music.Dr. Indre Viskontas also discusses the importance of embracing the struggle, showing how it applies not just to music but to entrepreneurship and life in general. Listeners will also discover the common traits of creative people and the factors that influence creativity.Finally, Dr. Indre Viskontas shares details about her LinkedIn Learning course, Building Creative Thinking from the Brain Up, which provides practical strategies to strengthen your own creative potential.During this episode, you will learn about:[00:00] Trailer [06:35] Creating Music[13:39] AI & Digital Tools[18:35] Why Make Music[29:51] Embrace the Struggle[34:49] Creativity[42:24] LinkedIn Learning Course: https://www.linkedin.com/learning/building-creative-thinking-from-the-brain-up [47:12] Website: https://www.tsfnc.org/[56:28] Connect with Dr. Indre Viskontas• Website: https://www.indreviskontas.com/ • Podcast: https://inquiring.show/ Key Takeaways:  • Children born in resource-poor environments tend to have higher cortisol levels for the rest of their lives because they are conditioned to see life as stressful and to react constantly. ~Dr. Indre Viskontas [07:40]• “Music is our first language.” ~Dr. Indre Viskontas [12:39]• The difference between amateur creatives and executors is the ability to stay comfortable in the struggle. ~Dr. Indre Viskontas [29:51]• Creative people are open to new experiences. ~Dr. Indre Viskontas [35:00]• External motivators kill creativity. ~Dr. Indre Viskontas [40:03]People Mentioned and Other Resources:1. Peter Gabriel2. LinkedIn Learning Course: https://www.linkedin.com/learning/building-creative-thinking-from-the-brain-up3. How Music Can Make You Better: https://www.amazon.com/How-Music-Can-Make-Better/dp/1452171920Keep In Touch with Dr. Indre Viskontas:Website: https://www.indreviskontas.com/Podcast: https://inquiring.show/Facebook: https://web.facebook.com/DrIndreViskontas/LinkedIn: https://www.linkedin.com/in/indre-viskontas/Instagram: https://www.instagram.com/drindredirects—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #148 with Scott Rouse. Watch the full episode on Youtube: https://youtu.be/YdNN7JzeP3UUnderstanding how to read body language can give you a powerful edge in business, especially when pitching ideas or negotiating deals. By reading nonverbal cues and conveying confidence through your own gestures, you can build trust, influence decisions, and communicate more effectively.In this insightful episode, Ben Albert sits down with Scott Rouse, a behavior analyst, body language expert, and one of the four members of The Behavior Panel, a YouTube platform with over 1.1 million subscribers and more than 212 million views.Scott discusses how body movements influence the tone and delivery of your voice and offers practical tips for public speaking. Moreover, he takes listeners behind the scenes of interrogation rooms, revealing the real tactics and techniques used.The conversation goes further into intuition, exploring whether it’s innate or a skill you can develop. Scott also shares a simple tip on how to use eye contact to spot when someone is lying.During this episode, you will learn about:[00:00] Trailer[05:09] Pitching[12:30] Watch the full episode on Youtube: https://youtu.be/YdNN7JzeP3U[12:40] Body Movement & Tone[13:48] Public Speaking Secrets[22:01] Interrogation room[24:15] Interrogation Techniques[36:15] Intuition[42:34] Connect with Scott Rouse• Behavior X: https://www.youtube.com/c/scottrouse• The Behavior Panel: https://www.youtube.com/c/thebehaviorpanel• Body Language Tactics Course: https://body-language-tactics.mykajabi.com/body-language-tactics-landing[43:48] Integration tip Key Takeaways:  • When you feel better, you sound better and stay more on point because your mind is focused. ~Scott Rouse [13:12]• When speaking to a large audience, treat the entire group as if it were one person. This makes your talk feel conversational. ~Scott Rouse [13:56]• People like people who are like them and who are genuine, not putting on an act. ~Scott Rouse [20:38]• When someone is lying to you, they often maintain eye contact. Their brain wonders, ‘Do they believe me?’ If not, they add qualifiers to convince you. ~Scott Rouse [44:02]People Mentioned and Other Resources:1. 48 Hours: https://www.youtube.com/user/48hours2. The Female Brain: https://bit.ly/49PeBshKeep In Touch with Scott Rouse:Website: https://www.scottrouse.com/Twitter: https://x.com/ScottRouse3Instagram: https://www.instagram.com/scottrouse3/Facebook: https://www.facebook.com/ScottRouse4YouTube (Behavior X): https://www.youtube.com/c/scottrouseYouTube (The Behavior Panel): https://www.youtube.com/c/thebehaviorpanel-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #147 with Amberly Lago.Even during life’s most challenging moments, you can find joy by focusing on the good in your life and appreciating what you’ve already overcome. Finding joy in these moments strengthens your spirit and gives you the resilience to move forward.Today, we are joined by Amberly Lago, a Top Influential Speaker, Global Top 1% Podcast Host, and the author of multiple best-selling books, including Joy Through the Journey.Amberly shares her inspiring journey and the insights behind her latest book, Joy Through the Journey. Moreover, she dives into the power of choosing positivity and practicing gratitude, showing how these simple yet powerful shifts can create more joy in everyday life.In addition, Amberly provides practical strategies for finding happiness, even amidst life’s challenges, making the pursuit of joy accessible to everyone. She also highlights her upcoming Unstoppable Success Summit 2026 and offers tactical practices for living a joyful life.During this episode, you will learn about:[00:00] Trailer [01:03] Joy Through the Journey[07:16] LST #17: https://realbusinessconnections.com/podcast/amberly/[09:02] Positivity & Gratitude[17:17] Finding joy[26:59] Unstoppable Success Summit 2026 [32:36] Website: https://amberlylago.com/[40:53] Podcast: https://amberlylago.com/podcast/[42:03] Joy tacticsKey Takeaways:  • “Pain demands to be heard.” ~Amberly Lago [03:13]• “Joy is a choice, not a constant.” ~Amberly Lago [03:37]• If you’re going through a hard time, focus on the good in your life, even when it feels difficult. ~Amberly Lago [05:32]• Gratitude is a form of alchemy: it shifts your mindset, helping you focus on what you have instead of what you don’t have, and on what you can do instead of what you can’t do.” ~Amberly Lago [10:50]• Pain and joy can coexist; it’s up to us to build on the joy. ~Amberly Lago [16:22]• When you’re going through a tough struggle, the easiest and quickest way to shift your mindset is through gratitude. ~Amberly Lago [42:34]People Mentioned and Other Resources:1. Joy Through the Journey: https://amberlylago.com/book/2. My Spiritual Toolkit app: https://play.google.com/store/apps/details?id=com.myspiritualtoolkit.mytoolkit&hl=enKeep In Touch with Amberly Lago:Website: https://amberlylago.com/X: https://x.com/amberlylagoLinkedIn: https://www.linkedin.com/in/amberlylago/Instagram: https://www.instagram.com/amberlylagomotivation/YouTube: https://www.youtube.com/channel/UC1PfuUb5fgT90e29aDKB6nQ—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #146 with Jenn Drummond.Everyone is on a climb, pursuing their own mountain, whether it is a personal goal, a career milestone, or a life challenge. The journey can be tough, but by finding joy in the incremental progress we make and treating ourselves with kindness along the way, we gain the strength to keep moving forward and achieve more than we ever imagined.Jenn Drummond is a testament to this. She is a world record mountaineer, a performance mentor, and the first and only woman to climb the second-highest summit on every continent. She is also the host of the Seek Your Summit podcast and the founder of The Summit Series, a live weekly experience for high performers looking to climb higher in every area of life.In this episode, Jenn shares her journey, including a near-death experience that became a turning point in her life and the behind-the-scenes of her mountain climbing adventures. She also opens up about why she returned to climbing after losing a teammate to an avalanche, and how finding joy in incremental progress has kept her moving forward.You’ll also hear about Jenn’s favorite mountains, the vision behind The Summit Series, her upcoming climbs, and how she builds a team that supports her goals.During this episode, you will learn about:[00:00] Trailer [01:32] Near-Death Experience[05:06] Mountain Climbing[16:08] Most Difficult Climb[23:54] Back to Climbing[28:24] Joy in Progress[31:57] Favourite Mountain[32:46] Connect with Jenn• Website: https://jenndrummond.com/• LinkedIn: https://www.linkedin.com/in/jenn-drummond/[33:46] The Summit Series• Website: https://jenndrummond.com/summit[37:12] Upcoming Mountain Climb[39:14] Building a team[44:49] Closing remarksKey Takeaways:  • “Accountability is love.” ~Jenn Drummond [09:01]• “The bigger the goal, the more people you need on your side to help make it happen.” ~Jenn Drummond [15:41]• Loving growth means appreciating every step of progress. ~Jenn Drummond [28:40]• “Being kind to yourself makes you stronger.” ~Jenn Drummond [44:51]Keep In Touch with Jenn Drummond:Website: https://jenndrummond.com/Podcast: https://jenndrummond.com/podcastLinkedIn: https://www.linkedin.com/in/jenn-drummond/TikTok: https://www.tiktok.com/@thejenndrummondYouTube: https://www.youtube.com/@jenndrummondInstagram: https://www.instagram.com/thejenndrummondFacebook: https://www.facebook.com/jenndrummondutahX: https://x.com/thejenndrummond—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #145 with Simona Costantini.Making video content is not just about having the right equipment. Videos resonate most with your audience when they are crafted with strategy, authenticity, and a deep understanding of their needs.In this episode, we learn from Simona Costantini, Founder and CEO of VOLT Productions, podcast producer and strategist, and host of As It Relates to Podcasting and Happiness Happens.Simona shares insights into what it takes to be great on camera, how to ensure your videos & livestreams add value, and how to choose content topics that truly resonate with your audience. Additionally, she explains how to craft sound bites that make your message memorable and shareable.Beyond content creation, Simona explores the meaning of happiness and the importance of choosing yourself and prioritizing your own well-being. Let’s tap into some of her wisdom.During this episode, you will learn about:[00:00] Trailer [01:32] Being Great on Camera[05:38] Valuable Content[10:42] Content Topics[12:47] Podcast: https://www.voltproductions.co/podcast• YouTube: https://www.youtube.com/channel/UC-tlry97spKc8_lJ-7g3hew[13:03] Sound bites[22:02] Happiness[31:36] Choosing yourself[41:27] Integration assignment[41:58] Connect with Simona• Website: https://www.voltproductions.co/• Instagram: https://www.instagram.com/volt.productions• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Key Takeaways:• When creating videos, podcasts, and livestreams, answer every question as if you are speaking in sound bites. ~Simona Costantini [06:37]• "Happiness happens when you are least expecting it." ~Simona Costantini [13:58]• “Podcasting is the most intimate relationship you will ever have with your audience.” ~Simona Costantini [14:28]• “Happiness is inner peace.” ~Simona Costantini [22:27]• “Happiness is a choice. ~Simona Costantini [22:38]Keep In Touch with Simona Costantini:Website: https://www.voltproductions.co/Website (Personal): https://www.simonacostantini.com/Instagram: https://www.instagram.com/volt.productionsLinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/YouTube: https://www.youtube.com/channel/UC-tlry97spKc8_lJ-7g3hew—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #144 with Nick Gray.Making new friends doesn’t have to be challenging. With the right approach, you can build meaningful personal relationships and grow valuable business connections with ease.Joining us today is Nick Gray, an entrepreneur and the author of the best-selling book The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings.In the episode, Nick shares practical tips on how to make new friends and expand your social circle. He also highlights trending tools that make connecting with others easier, whether for personal growth or business networking.Nick also dives into his viral blind date that gained 27 million impressions, offering an inside look at what made it so successful. Moreover, he discusses how to create a Personal Friend Newsletter that provides real value and fosters genuine connections.Finally, Nick discusses the importance of having a personal website and shares tips for creating one that stands out. He also provides guidance on how to tour a museum for the best possible experience.During this episode, you will learn about:[00:00] Trailer [01:17] Nick’s First Time On The Show https://realbusinessconnections.com/podcast/nickgray/[02:30] Making New Friends[03:40] The 2-Hour Cocktail Party: https://bit.ly/3Ix0OYk[06:05] Viral blind date[07:40] Friend Newsletter[20:33] Personal Website[24:01] PersonalWebsites.net[25:21] http://realbenalbert.com[29:18] PersonalWebsite.org[32:59] Museum Hack[48:01] Connect with Nick • Friend Newsletter: https://nickgray.net/signup-for-email-updates/• The 2-Hour Cocktail Party: https://party.pro/book/Key Takeaways:  • When sending a friendship newsletter, focus on adding value first, such as offering personal recommendations. ~Nick Gray [10:56]• “Perfect is the enemy of good. ~Nick Gray [15:45]• Including a picture of yourself in your friend newsletter is helpful because it creates a personal and human connection. ~Nick Gray [19:52]• A personal website is one of the simplest ways to influence the first few results that appear on Google and ChatGPT. ~Nick Gray [20:56]People Mentioned and Other Resources:1. The 2-Hour Cocktail Party: https://bit.ly/3Ix0OYk2. Partiful: https://partiful.com/3. Luma: https://luma.com/4. Carrd: https://carrd.co/5. nownownow.comKeep In Touch with Nick Gray:Website: https://nickgray.net/Twitter: https://twitter.com/nickgraynewsLinkedIn: https://www.linkedin.com/in/nickgraynews/Instagram: https://www.instagram.com/nickgraynews/Facebook: https://www.facebook.com/newfriend?fref=tsYouTube: https://www.youtube.com/user/nickgray—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #143 with Mark Schaefer.AI is evolving every day, and it is getting incredibly close to producing human-like responses. As this happens, the big question becomes: will the most human companies still win?In this episode, Ben is joined by Mark Schaefer, author, marketing thought leader, and a fourth time guest on the podcast. Mark also has a new book titled How AI Changes Your Customers. Together, they dive into the intersection of AI and humanity in business and unpack a critical question for our times: does the most human company still win even as artificial intelligence becomes more sophisticated?Whether you want to stand out against the rising tide of AI or find new ways to blend technology with real human connection, this episode offers nuggets of wisdom to help your brand move to the next level. Grab a notebook and pen and tune in.During this episode, you will learn about:[00:00] Trailer[01:31] Human first companies[04:56] Tactical empathy[05:45] Strategic awkwardness[10:19] Creativity and art in businesses[17:15] AI in a decade[18:01] The Diaper Business blog[20:00] Offsite versus onsite marketing[23:08] AI as a decision marker vs overrides[26:46] Creating override in decision making[30:24] Transcendent content[35:39] Brand culture[39:05] AI relationships[45:03] Get Mark’s bookAmazon: https://www.amazon.com/How-Changes-Your-Customers-Marketing-ebook/dp/B0FQ67TBHF  [47:19] Creative ways to use AIKey Takeaways:  • "In the future, the most human company might be a blend of real people and AI."~Mark Schaefer [02:51]• "AI is not empathetic. It gives the illusion of empathy." ~Mark Schaefer [03:46]• "Behind these AI interactions is a business plan."~Mark Schaefer [05:01]• "The real human value comes down to vulnerability and shared experiences." ~Mark Schaefer [08:35]• What's missing in the business voice today is this human connection, friendliness, accessibility, and vulnerability. ~Dr. Philip Kotler [12:01]• "There's no such thing as a weakness.There's just an overdone strength." ~Mark Schaefer [40:16]• You've got to bring the thunder every time. In everything that you do, double down on the quality. It's really the only way to win in this noisy world.~Mark Schaefer [51:52]People Mentioned and Other Resources:1. Marketing Rebellion2. Belonging to the BrandKeep In Touch with Mark Schaefer:Website:  https://businessesgrow.com/ LinkedIn: https://www.linkedin.com/in/markwschaefer/ YouTube: https://www.youtube.com/c/MarkSchaefer —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #142 with Danielle Fette.If you cut part of your finger and it fell to the floor, what do you think would be the best way to fix it? Have it sewn back? That’s the traditional approach medicine would take. Danielle Fette and her company have invented a technology that gives your body instructions to regrow the missing part of your finger. With this technology, sewing a body part back is no longer necessary.In this episode, Danielle Fette joins Ben Albert to discuss the revolution Fettech is bringing to the healthcare industry. Danielle and her husband, Clay Fette, are the co-founders of the company.Danielle tells Ben about surviving a plane fire in July 2025, becoming ‘the wound girl,’ and how she and her husband are transforming the healthcare industry through their companies, among other fascinating stories.Tune in for an in-depth conversation. During this episode, you will learn about:[00:00] Trailer[01:39] July 2025[08:53] Reaction to trauma[09:37] Victim mentality[11:13] Dwelling versus moving on too fast[12:43] Latest trend[13:35] The power couple[17:34] Divide and conquer[24:00] Support Danielle FetteWebsite: https://www.fettech.com/  [26:55] Changing lives[29:22] Is Fettech hiring?[34:06] How Danielle became the wound girl[38:58] What’s next for Danielle?[44:38] Connect with Danielle FetteInstagram: https://www.instagram.com/danielle.fette/  Key Takeaways:  • I try not to forget when I go through hard times, because then it makes me appreciate the good times, but I don't let it define me. ~Danielle Fette [09:10]• “If things were good all the time, I don't know how great we'd be at growing and evolving. There'd be no reason to.”~Danielle Fette [14:29]• Scarring is a beautiful thing. It's basically saying, "Hey, cells, let's quickly put a patch there so there's no further injury or an infection that happens in the body.” ~Danielle Fette [20:27]• We all want to feel good in life, but unless you get in tune with your health, notice when something feels off, and speak up for yourself, you're going to get screwed in healthcare. ~Maria Menounos [24:36]• You have to work with people you're able to communicate with and you respect, whether you see eye to eye or not. ~Danielle Fette [32:17]• “My motto is, we're all going to be patients one day. Treat people the way you want to be treated.” ~Danielle Fette [37:58]Keep In Touch with Danielle Fette:Website: https://www.fettech.com/ Instagram: https://www.instagram.com/danielle.fette/ LinkedIn: linkedin.com/in/danielle-fette —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #141 with Richard Moore. The majority of people join LinkedIn to find new clients, yet many struggle to convert their engagement into actual business. You may be getting likes, follows, and comments, but are you actually converting them into sales?In this episode, Ben Albert speaks with Richard Moore, a conversion coach who specializes in helping coaches and consultants convert on LinkedIn through their content. He is also the founder of LinkedIn Client Accelerator and the Art of Sell.Richard discusses why spam happens, how to minimize it, and the best ways to reach out to potential connections. He also dives into cold-selling strategies and shares how to comment on LinkedIn in ways that resonate with your audience.As the conversation unfolds, he explains why copying successful LinkedIn personalities won’t get you the results you want and how to develop your own authentic presence that stands out.Lastly, Richard gives an inside look at his Art of Sell Membership program and how it benefits members. He also shares practical sales conversation tips you can start using right away to engage and confidently convert prospects.During this episode, you will learn about:[00:00] Trailer [01:00] LinkedIn Spam[11:12] Cold Selling[18:53] Commenting on LinkedIn[33:00] Copying Won’t Work[43:08] Art of Sell[50:46] Join Art of Sell• Website: https://www.therichardmoore.com/artofsell• LinkedIn: https://www.linkedin.com/in/richardjamesmoore/[52:27] Sales Conversation TipKey Takeaways:  • No one likes to be sold to, but they love shopping with their friends. ~Richard Moore [11:43]• The main reason most people join LinkedIn is to acquire new clients. ~Richard Moore [22:42]• LinkedIn deals originate from individual interactions, not from high-volume activity. ~Richard Moore [26:00]• Having money does not make the customer the prize. You are the prize because your role is to solve their problem with your solution. ~Richard Moore [53:25]• In sales, embodying your role as the expert is what closes deals. ~Richard Moore [53:36]People Mentioned and Other Resources:1. Justin Welsh2. Alex Hormozi3. Chris Van VlietKeep In Touch with Richard Moore:Website: https://www.therichardmoore.com/Art of Sell: https://www.therichardmoore.com/artofsellLinkedIn Client Accelerator: https://www.therichardmoore.com/linkedin-client-acceleratorLinkedIn: https://www.linkedin.com/in/richardjamesmoore/Instagram: https://www.instagram.com/the.richard.moore/YouTube: https://www.youtube.com/@richardmoore8614/featured—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #140 with Jeff C West.Many people hold misconceptions about money and wealth without realizing how these beliefs shape their decisions and limit their potential. Understanding and confronting these misconceptions is the first step toward true financial independence.Today, we are joined by Jeff C. West, renowned speaker and international authority on sales & leadership, and acclaimed author of business parables including The Unexpected Tour Guide, Said the Lady with the Blue Hair, Streetwise to Saleswise, and his most recent book, The Hidden Heist: Stop Robbing Yourself of Lasting Wealth.In the episode, Jeff shares the inspiration behind his latest book, The Hidden Heist, and gives listeners a glimpse of some of its powerful insights. He opens up about his writing journey, explaining how he got started, why he writes in parables, and where his ideas come from.Jeff also shares key sales lessons and uncovers common misconceptions about money and wealth, showing how these beliefs subtly shape our decisions.Finally, Jeff introduces his Fusion Point concept, a framework built on aligning emotion and logic to boost sales and client retention. In addition, he shares practical tips for effective business conversations.During this episode, you will learn about:[00:00] Trailer [01:27] The Hidden Heist[08:30] Sales Lessons[11:57] Money Misconceptions[16:13] Books: https://jeffcwest.com/books/[19:45] Journey Into Writing[27:13] Books in Progress[33:43] FusionPoint[45:43] Connect with Jeff• Website: https://jeffcwest.com/• Youtube: https://www.youtube.com/@JeffCWestAuthorSpeaker• How Ordinary People Become Millionaires: https://bit.ly/48uMqOB[47:27] Business ConversationsKey Takeaways:  • “Sales presentations make people talk, while sales conversations make people ask questions and listen.” ~Jeff C West [09:01]• Before anyone can change their actions, they must first change their mindset. ~Jeff C West [11:24]• “Every decision is a combination of logic and emotion. The decisions we make often depend on which emotion is in the lead.” ~Jeff C West [35:17]People Mentioned and Other Resources:1. Michael Connelly2. The Hidden Heist: https://jeffcwest.com/thehiddenheist/3. Streetwise to Saleswise: https://jeffcwest.com/saleswise/4. The Unexpected Tour Guide: https://jeffcwest.com/tutgbook/5. Said the Lady with the Blue Hair: https://jeffcwest.com/bluehairbook/6. How I Raised Myself From Failure To Success In Selling: https://bit.ly/4ieJkS07. The Lincoln Lawyer: https://bit.ly/44bwn5Z8. The Case for Christ: https://bit.ly/48i79E39. Endless Referrals: https://bit.ly/4p8ytvSKeep In Touch with Jeff C West:Website: https://jeffcwest.com/LinkedIn: https://www.linkedin.com/in/jeffcwest/Instagram: https://www.instagram.com/jeffcwest/Facebook: https://www.facebook.com/jeff.west.330YouTube: https://www.youtube.com/@JeffCWestAuthorSpeakerBooks: https://jeffcwest.com/books/X: https://x.com/JeffCWestAuthor—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #139 with Anika Jackson.Artificial Intelligence (AI) is influencing nearly every industry and transforming the way we live, work, and connect with the world. Nevertheless, it’s essential to understand that AI is designed to enhance and support human efforts, not replace them.Joining us on the show is Anika Jackson, a professor at USC Annenberg specializing in digital media management and social media, where she pioneered an AI-first curriculum. She is also the founder and podcast host of Your Brand Amplified®.Anika shares insights on the latest trends in teaching AI. She explains what artificial intelligence is here to do for us, where it’s headed, and how its relationship with humans is evolving. She also opens up about her bold decision to leave her full-time job to pursue podcasting.Anika takes us through her podcasting journey, explaining why she started Your Brand Amplified®, the motivation behind it, and the strategies she’s using to grow and succeed in the podcasting world. For a fun twist, the episode wraps up with an AI-generated rap recap that creatively summarizes the key insights from the conversation.During this episode, you will learn about:[00:00] Trailer [01:08] Trends in Teaching AI[08:48] From Underdog to Empowering Growth-Minded Leaders:YouTube: https://www.youtube.com/watch?v=JKvTFcaQaBU[10:34] Understanding AI[20:50] Quitting Full-Time Job[25:48] Podcasting Journey[41:00] Podcasting Goals[43:11] From Underdog to Empowering Growth-Minded Leaders:YouTube: https://www.youtube.com/watch?v=JKvTFcaQaBU[43:34] Connect & Support AnikaPodcast: https://yourbrandamplified.com/Website: https://www.yourbrandedpodcast.com/LinkedIn: https://www.linkedin.com/in/anikajackson/[45:15] AI Rap RecapKey Takeaways:• As humans, we know where we’re headed and the goals we want to accomplish. AI helps us get there. ~Anika Jackson [08:12]• AI is a new species. ~Anika Jackson [10:35]• AI is your partner. It’s here to support you, not take your place. ~Anika Jackson [15:50]• The essence of being human lies in forming genuine connections. ~Anika Jackson [17:35]• There are enough people in the world for everyone to have a business. ~Anika Jackson [23:18]• If you follow your passion and what you’re highly skilled at, money will follow. ~Anika Jackson [25:40]• AI helps, but it doesn’t lead. ~Anika Jackson [46:36]People Mentioned and Other Resources:1. Suno AI2. ClaudeKeep In Touch with Anika Jackson:Podcast: https://yourbrandamplified.com/Website: https://www.yourbrandedpodcast.com/LinkedIn: https://www.linkedin.com/in/anikajackson/Instagram: https://www.instagram.com/amplifywithanika/—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #138 with Matthew Rouse.Lately, layoffs have become the order of the day. Companies are replacing people with AI to cut costs and increase efficiency. As a result, many people are afraid for their jobs. But the truth is ,AI isn’t the devil it’s been painted to be. It has its good, bad, and ugly sides. Matthew Rouse, author, digital marketing expert, and self-proclaimed “AI Chicken Wrangler,” joins Ben Albert on the podcast to tackle one of today’s hottest questions: Will AI take my job?Matthew Rouse, author, digital marketing expert, and self-proclaimed “AI Chicken Wrangler,” joins Ben Albert on the podcast to tackle one of today’s hottest questions: Will AI take my job?From the rise of fully automated, AI-generated podcasts to the impact of machine learning on everything from technical support to farm labor, Ben and Matthew dive deep into how artificial intelligence is reshaping the way we work, communicate, and even socialize.They explore both the promise and pitfalls of AI, sharing personal stories and real-world examples of AI’s growing influence in editing, transcribing, and even job searching. Matt also reveals key insights from his new book, Will AI Take My Job 2? discussing not just which jobs are at risk, but also how we can partner with AI to stay ahead. This episode brings a candid look at the “good, the bad, and the ugly” future that technology might bring.Grab your notebook and pen, you’ll want to take notes for this tech-driven future.During this episode, you will learn about:[00:00] Trailer[01:09] Will AI take my job?[04:21] AI-generated podcasts[07:20] Bot conversations[14:08] Jobs AI is guaranteed to take[18:08] The ugly[21:02] The bad[24:35] The good[25:55] AI in farming[27:39] Grab Matthew’s book Will AI Take My Job 2?Amazon: https://www.amazon.com/Will-AI-Take-Job-Organizations-ebook/dp/B0FNNKV5GLWebsite: https://www.linkedin.com/in/mattmrouse/[30:11] Training AI for the future[32:23] The AI Chicken Wrangler[34:41] Controversial AI takes[37:46] Transparency in AI[40:45] Household robots[45:23] Connect with Matthew RouseLinkedIn: https://www.linkedin.com/in/mattmrouse/Website: https://matthewrouse.com/[46:41] Partnering with AIKey Takeaways:  • “50% of people surveyed said they do not want to listen to AI-created podcasts.” ~Matthew Rouse [09:39]• If the point with AI is to get information across, it's fine. But if the point is to have a human connection with people, then no. ~Matthew Rouse [06:49]• “In my world, almost 100% of businesses are using AI.” ~Matthew Rouse [17:35]• “If we think for one minute that there isn’t going to be automation or robots everywhere soon, then we’re fooling ourselves.” ~Matthew Rouse [22:20]• The good side is that AI creates tons of new jobs and opportunities, ones people actually like better which increases prosperity for everyone. ~Matthew Rouse [24:36]• “The best way to stay relevant is partnering with AI.” ~Matthew Rouse [34:44]• “The amount of power and usage for the amount of output you get from AI drops by almost 90% a year.” ~Matthew Rouse [36:50]People Mentioned and Other Resources:1. Will AI take my Job 2?2. Digital Marketing Masters PodcastKeep In Touch with Matthew Rouse:Website: https://matthewrouse.com/LinkedIn: https://www.linkedin.com/in/mattmrouse/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #137 with Eric Jorgenson.Scribe Media, once a top name in the publishing world, fell from industry leader in 2021 to bankruptcy by May 2023. Its collapse left hundreds of employees and freelancers jobless, authors who had paid in full with nothing in return, and investors defrauded of millions.In this episode, Eric Jorgenson shares how he stepped in as CEO of Scribe Media during its most turbulent chapter and the ongoing journey to rebuild the company’s reputation, trust, and future.Eric breaks down Scribe’s carefully designed process that helps authors turn their ideas into published books. He also reveals the secret to selling a million copies and discusses the drawbacks of relying on AI for writing.Beyond Scribe, Eric talks about his book The Almanack of Naval Ravikant, the evolution of audiobooks, and his venture fund, Rolling Fun. Tune in for amazing insights!During this episode, you will learn about:[00:00] Trailer [00:49] The Lost episode[05:19] Scribe Collapse & Recovery[08:33] Becoming Scribe’s CEO[16:51] Book writing process[27:46] Selling a Million Copies[29:44] AI Tools[32:42] The Almanack of Naval Ravikant[35:14] Audiobooks[44:28] Venture fund• Website: https://www.rolling.fun/[51:28] Connect with Eric• Website: https://www.ejorgenson.com/• Podcast: https://www.ejorgenson.com/podcastKey Takeaways:• “Being particular with your customers is a massive advantage.” ~Eric Jorgenson [15:45]• “Almost every writer has experienced writer’s block, but no human being has ever experienced talker’s block.” ~Eric Jorgenson [17:46]• If you want to sell a million copies of a book, don’t try to sell a million copies in a category that has never sold a million. Instead, go to a category where a million copies are sold once every few years when there is a hit. ~Eric Jorgenson [27:46]• “You aren't advertising to a standing army; you are advertising to a moving parade." ~David Ogilvy [28:02]• AI writing tools deny writers the full experience of writing. ~Eric Jorgenson [30:34]• There is wisdom in the things you hear over and over again. ~Eric Jorgenson [34:20]• Most people are now audiobook consumers. ~Eric Jorgenson [36:22]• The best thing a human being can do is help another human being know more. ~Eric Jorgenson [43:18]• The acquisition of wisdom is a moral duty. ~Eric Jorgenson [43:22]People Mentioned and Other Resources:1. Tucker Max2. Timothy Ferriss3. David Ogilvy4. Elon Musk5. Peter Thiel6. The Almanack of Naval Ravikant: https://bit.ly/4pEb85P7. Scribe Collapse & Recovery: https://www.tuckermax.com/the-scribe-media-collapse-and-recovery/Keep In Touch with Eric Jorgenson:Website (Company): https://scribemedia.com/Website (Personal): https://www.ejorgenson.com/Podcast: https://www.ejorgenson.com/podcastX: https://x.com/ericjorgenson—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #136 with Ryan Koral.If your business isn’t leveraging video, you’re overlooking one of the biggest drivers of growth. Strategic video content has the power to captivate your audience, build trust, and drive real business results.In this episode, Ben Albert sits down with Ryan Koral, a filmmaker turned entrepreneur, podcast host, and coach who empowers creatives and business leaders to build thriving businesses. Ryan is also the Founder of Tell Studios, a creative agency dedicated to helping brands share their unique story through video that engages, inspires, and converts.Ryan shares his journey into filmmaking and highlights some of his most memorable projects, including a favorite that involved a kid organizing a massive underground party. He also reflects on how the COVID-19 pandemic impacted his business and why he chose to give it another chance after nearly walking away.In addition, Ryan dives into balancing creativity with business strategy and provides actionable advice for small businesses and personal brands beginning their video journey.P.S - You can listen to Ben on Ryan’s podcast, “Grow Your Video Business” here: https://www.studiosherpas.com/podcasts/grow-your-video-business-3/episodes/2149081538During this episode, you will learn about:[00:00] Trailer [02:49] Journey into Filmmaking[11:45] Favourite projects[16:01] Tell Studios: https://www.tellstudios.com/[17:57] COVID’s Impact on Tell Studios[20:30] Giving business another chance[25:09] Creativity & Business Strategy[33:12] Getting started with video[44:56] Connect with Ryan Koral• Website: https://ryankoral.com/• LinkedIn: https://www.linkedin.com/in/ryankoral/[45:57] Ben Albert on Grow Your Video Business Podcast• YouTube: https://www.youtube.com/watch?v=LFI6zWoXrZQ[46:11] Integration assignmentKey Takeaways:  • Your passion is what makes you come alive. ~Ryan Koral [15:12]• If you truly believe in how you help people, you owe it to your ideal clients to show up, because if you don’t, your competition will. ~Ryan Koral [33:22]• “Your mission is more important than your mug.” ~Ryan Koral [34:10]• You can’t improve your next video if you don’t shoot the first one. ~Ryan Koral [47:06]People Mentioned and Other Resources:1. MrBeastKeep In Touch with Ryan Koral:Website: https://ryankoral.com/LinkedIn: https://www.linkedin.com/in/ryankoral/Instagram: https://www.instagram.com/ryankoral/YouTube/Podcast: https://www.youtube.com/@GrowYourVideoBusiness/videos• Watch the video project he did with the kids: https://www.youtube.com/watch?v=7FxOyD7ZRVA&t=19s—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #135 with Megan Robinson.In this special episode, Megan Robinson and Ben break down the 4 types of connection — Fun, Manipulative, Deep, and Power. You're getting a rare, behind-the-scenes brainstorm with two minds riffing in real time. We don’t just talk about connection, we build it live — sharing examples, missteps, and frameworks that shift how you see relationships, influence, and leadership.Megan is the founder of E-Leader Experience, where she’s making leadership accessible to everyone, regardless of title or experience. We dig into why so many people get stuck in shallow or manipulative zones, and how to move into real connection — even when it’s uncomfortable.If you’re tired of surface-level relationships and want to lead with authenticity, this one’s for you.During this episode, you will learn about:[00:00] Trailer[02:17] E-Leader Experiencehttps://www.eleaderexperience.com/[02:48] We are all leaders[03:39] Building up leadership[04:23] Building connections and relationships[08:05] Real versus deep[11:51] The fun zone[14:29] Empty zone[17:07] Manipulative connections in corporate[20:45] Deep and manipulative zone[23:39] Danger zone[29:57] Utilizing influence[33:44] Power zone[35:10] Servant leadership[36:09] Coaching-style leadership[38:43] Qualities of a great leader[41:50] E-Leader Experience[43:41] Seeking leadership support[48:00] What’s Megan working on?Key Takeaways:  • "Real doesn't necessarily mean that it has to be deep." ~Megan Robinson [07:27]• The good or bad of manipulation doesn't necessarily matter if the behavior is manipulative. ~Megan Robinson [10:15]• If a leader can utilize coercive control, people do things that they never would have done on their own. ~Ben Albert [24:20]• "If you feel that you’ve finished developing, it's most likely something to reflect on a little bit." ~Megan Robinson [45:26]• Our mission is making leadership accessible for everyone, regardless of title, position, or experience. ~Megan Robinson [45:51]• "Title doesn't make you a leader." ~Megan Robinson [46:01]• "Leadership is influence." ~John Maxwell [46:18]People Mentioned and Other Resources:1. Article: The Connection ImperativeKeep In Touch with Megan Robinson:Website: https://www.eleaderexperience.com/ LinkedIn: https://www.linkedin.com/in/tritcak/ Podcast: https://www.eleaderexperience.com/podcast —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #134 with Naida Allen.Many of us spend our lives chasing things that don’t truly bring joy or fulfillment. In this episode, Naida Allen challenges us to pause and reflect: What do we really want from life, and what will genuinely make us feel fulfilled? By living in alignment with what makes you happy, you open the door to deeper fulfillment, greater longevity, and a healthier way of living.Naida shares her journey of discovering and embracing her uniqueness, showing how owning who you are can become a powerful foundation for success. Moreover, she explores the concept of living in alignment and explains how to recognize when your choices, actions, and goals are truly in sync with who you are.Gratitude, resilience, and peer support are also key themes in the episode. Naida highlights how gratitude keeps you centered and free from the trap of comparison, which she calls the greatest enemy of every entrepreneur and dreamer. She also emphasizes the importance of resilience and having a supportive community to help you navigate the challenges and stay on course toward your goals.During this episode, you will learn about:[00:00] Trailer [00:55] Love for Metal & Rock[02:09] Embracing her uniqueness[08:25] Living life in alignment[16:18] The power of gratitude[22:48] Resilience & peer support[35:07] Current Focus[37:05] Connect with Naida• LinkedIn: https://www.linkedin.com/in/naida-allen/• Instagram: https://www.instagram.com/thewriteway.uk/Key Takeaways:• “There is no right or wrong. You just have to figure out what’s right for you.” ~Naida Allen [07:22]• The comparison game is one you can never win. It’s the greatest enemy of every entrepreneur, every idea you want to pursue, and every dream you want to achieve. ~Naida Allen [11:58]• We compare ourselves to others because we’re not focused on where we are now. Instead, we’re always fixated on where we need to go. ~Naida Allen [14:38]• “It takes a village to grow a business.” ~Naida Allen [24:10]• “You are good enough now. You’re only getting better.” ~Ben Albert [40:01]People Mentioned and Other Resources:1. Leila Hormozi2. Concrete Jungle by Bad Omens: https://www.youtube.com/watch?v=o3xHEJZs7asKeep In Touch with Naida Allen:Website: https://thewriteway.my.canva.site/LinkedIn: https://www.linkedin.com/in/naida-allen/Instagram: https://www.instagram.com/thewriteway.uk/Book a discovery call: https://calendly.com/the-write-way/disco-call—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #133 with Christene Marie.Many people live with regrets because they move through life unconsciously, operating on autopilot and relying on default patterns shaped in childhood. The more deeply we know ourselves, the clearer we become about what we truly want and the vision we hold for our lives and businesses.Knowing ourselves empowers us to tell stories that genuinely resonate, fostering authentic connections rooted in trust rather than manipulation.Joining us on the show is Christene Marie, a Brand Expert and Marketing Strategist, founder of The Knowing Agency, and host of The Knowing Podcast. Christene explores the power of truly knowing yourself and shares insights on how the energy around us can shape who we are and how we show up in the world.She shares a simple and powerful three-question framework to help you uncover and understand your true self. She also explains how truly knowing yourself can improve your business, strengthen relationships, and create more meaningful success.Finally, Christene introduces Vertical Alignment, a 20-minute guided ritual to help you connect with your Self, Soul, and Spirit before the day gets busy. Tune in for valuable insights.During this episode, you will learn about:[00:00] Trailer [02:27] Who Am I?[05:30] Why you should know yourself[12:45] The energy around us[15:09] 3-Question Framework[19:24] Authenticity vs Vulnerability[28:12] Breathwork Session[33:32] Impact on business[46:20] Vertical Alignment• Website: https://verticalalignment.com/[47:59] Partnering with AIKey Takeaways:  • Understanding who you are allows you to curate your life with intention and to move each day in alignment, not just with an awareness of who you are, but also with who you want to be. ~Christene Marie [04:49]• Real connection cannot exist without authenticity. ~Christene Marie [05:39]• Scars are proof that we have done the work needed to heal. ~Christene Marie [08:20]• We are the sum of the energy around us. ~Christene Marie [12:45]• Between stimulus and response, there is a choice. ~Viktor Frankl [14:17]• We have to understand our past to recognize how it shapes our present. ~Christene Marie [15:15]• Understanding our past gives clarity to the present. ~Christene Marie [17:56]• “We can’t be authentic without being present.” ~Christene Marie [20:12]• We measure success by looking backwards rather than looking forward. ~Christene Marie [26:42]• “The more work we do to know who we are, the clearer we become about what we want and what our vision is for our business.” ~Christene Marie [33:46]• 95% of our purchase decisions take place in the subconscious, where our emotions reside. ~Christene Marie [34:37]• The better we know ourselves, the more we can tell stories that genuinely resonate with our audience and build connections rooted in the authenticity of who we are, not manipulation. ~Christene Marie [34:42]People Mentioned and Other Resources:1. The Gap and The Gain: https://bit.ly/4gkz3Tn2. The Body Keeps the Score: https://bit.ly/4pnKdL83. Vertical Alignment: https://verticalalignment.com/Keep In Touch with Christene Marie:Website: https://www.theknowingagency.com/LinkedIn: https://www.linkedin.com/in/christenemarie/Instagram: https://www.instagram.com/christenemarie_/Facebook: https://www.facebook.com/christene.theknowingagency• Vertical Alignment: https://verticalalignment.com/—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #132 with William Milliken.Have you considered how narrowing your niche could give your business a competitive edge? The more targeted your niche, the higher your chances of success.In today’s episode, we learn from William Milliken, the President & Co-Founder of Swoop Scoop®️, a dog waste removal company serving over 2,000 recurring clients. William shares the story behind his unique poop scoop business, revealing how a simple idea turned into a thriving enterprise.He dives into the practical aspects of the business, including waste management, service pricing, and navigating market competition. Moreover, he explores the unexpected “dark side” of poop scooping and addresses frequently asked questions. William also discusses the Poop Scoop Millionaire Community, revealing how he built a thriving network of like-minded entrepreneurs and the purpose behind connecting people in this unusual but profitable field. Additionally, he offers tips on how anyone can get started in this business.During this episode, you will learn about:[00:00] Trailer[01:10] Starting Poop Scoop[03:19] Waste Management[04:02] Pricing[07:35] Community[09:52] Competition[15:46] Horror Stories[19:25] Starting the Business[22:18] Website: https://scoopstart.com/[23:48] Learn more• YouTube: https://www.youtube.com/@Scoop-Start[26:24] FAQsKey Takeaways:  • “If you can explain what you do in one word, YouTube has no clue what you do.” ~Roger Wakefield [12:49]• The poop scoop business has a relatively low barrier to entry. A practical way to secure your first clients is by reaching out to friends and family or leveraging free buy/sell/trade groups on Facebook. ~William Milliken [19:38]• The more people you bring into your business community to provide value to your clients, the better off you’ll be. ~William Milliken [28:09]• The more niche your business is, the greater your chances of success. ~William Milliken [28:35]People Mentioned and Other Resources:1. Roger WakefieldKeep In Touch with William Milliken:Website: https://scoopstart.com/YouTube: https://www.youtube.com/@Scoop-StartFacebook: https://www.facebook.com/ScoopSpokaneInstagram: https://www.instagram.com/_swoopscoop/• Poop Scoop Millionaire Community: https://www.skool.com/poop-scoop-millionaire/about—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #131 with Austin Armstrong.How many followers do you have on Facebook?Would you like to grow your audience? If the answer is yes, this episode is for you.Ben Albert interviews content creation powerhouse Austin Armstrong, founder of Syllaby and a social media juggernaut with millions of followers across platforms like Facebook, YouTube, and Instagram.Austin shares his journey from MySpace marketer to modern-day AI entrepreneur, revealing how he built a massive online presence without burning out. He breaks down his secrets to prolific content production, from leveraging AI and delegation, to the viral tactics that keep his posts at the top of the feed.Ben and Austin also dive deep into thriving and surviving in the fast-paced world of social media, touching on everything from Facebook growth hacks and the evolution of content creation, to the democratization of AI tools like Syllaby. No matter where you are in your content creation journey, this episode is packed with practical advice, a behind-the-scenes look at viral strategies, and a refreshing, transparent discussion on balancing creativity, business, and well-being in the digital age.During this episode, you will learn about:[00:00] Trailer[01:25] Social media and time management[02:37] Season of growth[03:26] Burnout for entrepreneurs[09:26] Facebook strategy[12:42] Facebook text threads[15:58] Reposting top-performing posts[21:34] Facebook’s backgrounds[22:08] Check out Austin’s Facebook pagefacebook.com/Owwstin[22:49] MySpace versus Syllaby[27:46] Syllaby’s content quality[37:43] A sample of what Syllaby can do[39:45] 4th July videohttps://www.youtube.com/watch?v=qBragY66CPk&ab_channel=AncientHistoryFacts[42:55] Syllaby’s video feature[48:41] Attend AI Marketing World, Oct 9–11 in Frisco, Texas[50:06] AI Marketing World conference plan[53:07] Signature talk[54:41] Capitalizing on trolls[57:46] Support AustinKey Takeaways:  • One of the biggest lessons I learned in business is to not solely build the lead generation source around your personal brand. Because when you disappear, it doesn’t work anymore. ~ Austin Armstrong [06:37]• “Quantity leads to quality.” ~ Austin Armstrong [17:57]• “There’s always going to be a workaround that’s why marketers are the worst people on earth.” ~ Austin Armstrong [21:01]• At my agency, I treated every social media platform for a service-based business owner as a search engine. People are searching for information. ~ Austin Armstrong [28:15]• “I believe that anybody should be able to create content no matter where they’re at.” ~ Austin Armstrong [34:54]• That’s why I love AI, it democratizes the ability to get that idea out of your head and into the world. ~ Austin Armstrong [35:46]• “All information is repeated. People are just looking for the voice they resonate with.” ~ Austin Armstrong [36:59]• “It doesn’t matter how content is made, the viewers will decide if your content is good or not.” ~ Austin Armstrong [44:34]• If you’re able to deal with trolls (and not everyone can, I get it), you can manipulate them to get more engagement, which increases your chances of going viral. ~ Austin Armstrong [54:55]People Mentioned and Other Resources:1. Syllaby2. Five Insane Bible Facts3. The Entire History of 4th JulyKeep In Touch with Austin Armstrong:Website: https://austinarmstrong.ai/ X: https://x.com/SocialtyPro LinkedIn: https://www.linkedin.com/in/austinarmstrong90/ YouTube: https://www.youtube.com/@ancienthistoryvideos/f                 https://www.youtube.com/@socialtypro -This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #130 with Adrianne Hart.Imagine stepping on stage as a keynote speaker, your introduction perfectly planned with drones and paper airplanes, yet anxiety still creeps in. That’s exactly where Ben Albert found himself. But after just a few minutes of guided hypnosis with wellness hypnotist Adrianne Hart, his brilliant unconscious mind unlocked, and the tension melted away.In this mind-opening episode, Adrianne Hart joins Ben Albert to reveal the power of hypnosis. She shares her very first encounter with hypnosis and how it helped her sister overcome a fear of the dentist after a traumatic experience. Adrianne also talks about how hypnosis healed her back pain and why this powerful tool is essential for mental and physical well-being. To make it even more exciting, Adrianne performs a live content free hypnosis session on Ben during the show.Adrianne is a wellness hypnotist and the host of the podcast Get Well with Me, which features practical insights and content free hypnosis sessions anyone can benefit from. This episode is packed with insights, real experiences, and practical suggestions to help you tap into the hidden power of your own mind.During this episode, you will learn about:[00:00] Trailer[01:34] Benefits of hypnosis[05:47] Keynote speaking[08:57] Content free hypnosis[13:09] Hypnosis versus meditation[20:07] Adrianne hypnotizes Ben[28:10] Signs that you may need hypnosis[29:50] Connect with Adrianne HartBook a session: https://adriannehart.com/[31:03] Hypnosis suggestions by Adrianne[33:38] Hypnopompic and hypnagogic states[38:23] Reframing[40:21] Adrianne’s journey with hypnosis[46:31] Evolution of Adrianne's practice[50:37] Support AdrianneLeave a comment or review on her podcast: https://open.spotify.com/show/0tdaftF9cNXsTYuH3h6LYr6LYr [51:48] "Dissolving Sugar Cravings" guidehttps://open.spotify.com/episode/1KPG43hqwBDgiPdyCygB6D Key Takeaways:  • All hypnosis is consensual. It carries a sense of mystery because of its power but ultimately, it’s not hypnosis itself that’s powerful, it’s the power of your own mind. ~ Adrianne Hart [04:17]• There is no universal hypnosis experience, meaning there’s no way to do it wrong. ~ Adrianne Hart [04:46]• When the pain of staying the same is worse than the comfort of staying the same, that's the threshold. ~ Adrianne Hart [29:38]• “We’re healing according to our youthful blueprint.” ~ Adrianne Hart [32:39]• I learned early on that there are two ways to learn: the hard way, suffering through it yourself or the easy way of learning from someone else. ~ Adrianne Hart [39:25]• “If the problem is in the mind, so is the solution.” ~ Adrianne Hart [48:28]• In hypnosis, we say that the glue that holds trance together is rapport. ~ Adrianne Hart [49:07]People Mentioned and Other Resources:1. What is Relationship Marketing with Jessika PhilipsKeep In Touch with Adrianne Hart:Website: https://adriannehart.com/ Instagram: https://www.instagram.com/adrianneehart   Podcast: https://open.spotify.com/show/0tdaftF9cNXsTYuH3h6LYr            —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #129 with Erica Mallett.Between Kanye West and Ellen DeGeneres, who do you think is the most lovable celebrity? If you guessed Ellen, you’re wrong! If Ellen is truly as lovable as we think, why was it so easy to have her canceled- while Kanye, despite having done worse, seems uncancellable? That’s the power of contradictions.Erica Mallett sits with Ben for an eye-opening episode on the psychology behind contradictions and how they shape brands and public perception. Erica explains why contradictions make brands and people more lovable and even shares her own “Cringe Mountain” experiences.If you’re just starting out with your YouTube channel, Erica’s Theory of One channel should be on your subscription list. She has a genius way of presenting content that we can all learn from.During this episode, you will learn about:[00:00] Trailer[01:12] Kanye West[04:46] Kanye West vs. Ellen[09:08] The Real Business Connections brand[11:11] Becoming a category of one[11:50] The PDF framework by Erica[15:07] How to avoid going in the wrong direction with your brand[17:58] Erica’s Cringe Mountain[25:19] The view at the top of Cringe Mountain[30:41] What makes a celebrity so darn likable[36:26] Identifying your contradictions[38:45] Erica’s contradiction[41:48] Support Erica – Subscribe to the Theory of One YouTube channel: https://www.youtube.com/@theoryofone/[43:26] How Erica structures her videos[49:08] Levels and kinds of fameKey Takeaways:  • Imperfections are the point of a brand. We're at a point in culture where it’s not only desired to have imperfections, but it’s necessary to have them built into your brand. ~Erica Mallett [07:04]• “It’s important to be aware of your imperfections and then use them strategically in your brand.” ~ Erica Mallett [07:39]• If you can be a mirror for people and make them feel less alone, then you can build a brand and smash it. ~ Erica Mallett [10:14]• “The best way to attract your people is to have a set of beliefs.” ~ Erica Mallett [11:26]• A niche is important, but you also have to think about your emotional niche because everyone you meet naturally falls into one. ~ Erica Mallett [15:37]• “No one will ever look back from in front of you on Cringe Mountain and laugh at you for climbing behind them.” ~ Erica Mallett [26:07]People Mentioned and Other Resources:1. April Cluck2. Struthless3. Courage to be Disliked-Ichiro Kishimi and Fumitake Koga4. The Infinite Game by Simon Sinek 5. The Brand Gap-Marty Neumeyer Keep In Touch with Erica Mallett:YouTube: https://www.youtube.com/@theoryofone/  Instagram: https://www.instagram.com/erica_mallett/   Website:https://www.ericamallett.com/   —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #128 with Mike Swenson.They say, “Hope for the best, but prepare for the worst.” But here’s reality: most businesses don’t. They operate without a crisis plan, and when trouble hits, they scramble to react instead of leading with confidence and communicating from one simple voice.In this episode, Ben Albert sits down with veteran crisis communications strategist Mike Swenson, a man with over 30 years of experience helping fast-growing brands and iconic organizations weather their toughest storms. Mike shares powerful real-life stories that will change the way you think about preparedness as a business or organization.For example, he recalls a 1990s case study involving Jack in the Box. The restaurant chain found itself in crisis due to one of its suppliers, but for the sake of its brand, the company had to take full accountability-illustrating the critical importance of owning the narrative during challenging times.Mike Swenson and Sam Meers host The Kansas City Marketing Legends podcast. They interviewiew the people who built the marketing community in Kansas. Mike also runs Crisis Trak as his service outlet. Listen to this episode and learn how to create a crisis plan that works when you need it most, from building your team and crafting crisis messages to communicating effectively during a crisis.During this episode, you will learn about:[00:00] Trailer[01:11] Crisis plans for businesses[02:14] Reactive vs. proactive in business[04:37] Crisis examples[08:00] Crisis track process[17:06] Accountability in crisis messaging[19:25] Jack in the Box case study[22:42] How Mike got into crisis management[28:24] Political crises[31:08] Filtering the noise[34:07] Mike’s most rewarding PR projects[41:06] Mike’s entrepreneurship journey[48:22] Steps to resisting crises[50:52] Connect with Mike SwensonWebsite: https://crisistrak.com/ LinkedIn: https://www.linkedin.com/in/mikeswenson1/ Key Takeaways:  • “A crisis doesn’t have to be your fault to impact your business.” ~ Mike Swenson [06:05]• Filter out the noise so you can focus on what really matters. ~ Mike Swenson [29:00]• You can’t run a business long-term without facing a crisis at some point. ~ Mike Swenson [48:44]People Mentioned and Other Resources:1. Jack in the Box2. March of DimesKeep In Touch with Mike Swenson:Website: https://crisistrak.com/LinkedIn: https://www.linkedin.com/in/mikeswenson1/ Podcast: https://www.kcmarketinglegends.com/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #127 with Dr. Michelle Mazur.Watch the full episode on Youtube: https://youtu.be/uQyHWUf_zSQDoes marketing suck?For many experts, yes, it does! In this conversation, Dr. Michelle Mazur joins Ben Albert to unpack why so many experts struggle with marketing. Often, their deep knowledge and skill are overshadowed by louder, less qualified voices who are simply better communicators.Michelle explains that the core problem is not ability but communication. Experts tend to rely on their expertise to speak for itself, but in today’s noisy digital space, that’s rarely enough.Instead of pumping out generic “how-to” content (which Michelle says devalues expertise and makes you replaceable), she urges experts to craft opinion-based or diagnostic messaging grounded in their Three Word Rebellion, a powerful concept to communicate unique value and spark curiosity.She also emphasizes identifying your ideal clients, not just choosing a niche. Once you know who you serve, you can speak directly to their needs and create a clear path for them to work with you.Dr. Michelle Mazur is the founder and messaging strategist at Communications Rebel. Listen in to tap into her wisdom and expertise. Timestamp:[00:00] Introduction[01:50] The Overlooked Experts[08:19] Finding Your Specialty[12:26] Who Are Your Ideal Clients[14:47] Marketing vs. Messaging[16:17] Understanding the Three Word Rebellion Message[17:47] How to Create Your Marketing Rebellion Message[21:14] Polls[23:33] Making Marketing Suck Less[27:42] Sustainable Marketing[30:37] How-to Content[34:07] Defining Your Offer[35:54] How People Work with Michelle[38:05] Michelle’s Podcasts[39:26] The Evil Geniuses[46:03] The Pursuit of More[48:18] Manipulative Marketing[52:22] Connect with MichelleThe Market Like an Expert Seven Day Course: https://drmichellemazur.lpages.co/mle/ Key Takeaways: • Experts have a communication and marketing problem, because they are too good at what they do. ~ Dr. Michelle Mazur [02:39]• “You can't really rely on referrals. You never know when they're going to come.” ~ Dr. Michelle Mazur [04:30]• Experts have a lot of strengths that they bring to the table. ~ Dr. Michelle Mazur [05:37]• “Experts shouldn't be niche. They should specialize in the type of person they serve.” ~ Dr. Michelle Mazur [07:21]• “Give people a clear door to walk through and then once they're through, you can surprise and delight them with all the awesomeness that you have.” ~ Dr. Michelle Mazur [15:24]• “We have to get our ideas out of our head and onto paper. So that we can look at them more objectively to create our own three word rebellion.” ~ Dr. Michelle Mazur [19:03]• “How-to content, in my opinion, makes you replaceable because it doesn't have a viewpoint.” ~ Dr. Michelle Mazur [33:07]People Mentioned and Other Resources:1.Against the Rules with Michael Lewis: https://podcasts.apple.com/us/podcast/against-the-rules-with-michael-lewis/id1455379351   2.Moneyball: https://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393324818 3.Breakthrough Advertising by Eugene Schwartz: https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981 4.Make Marketing Suck Less Podcast: https://drmichellemazur.com/blog 5.Duped: The Dark Side of Online Business: https://podcasts.apple.com/us/podcast/duped-the-dark-side-of-online-business/id1562877811\ Keep In Touch with Dr. Michelle Mazur:Website: https://drmichellemazur.lpages.co/mle/ LinkedIn: https://www.linkedin.com/in/drmichellemazur/ Instagram: https://www.instagram.com/drmichellemazur/    —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES.

Learn Speak Teach Episode #126 with Kelly O’Connor.Is college money a scam?In this episode, Ben Albert and Kelly O’Connor seek to elaborate the complexities of college pricing and financial aid. Kelly explains that college costs are not a scam but rather a business influenced by government policies and the FAFSA system, which inflates tuition through guaranteed loans.They discuss strategies to reduce college expenses, emphasizing the importance of ignoring sticker prices, targeting schools where the student is above average, and appealing financial aid offers. Kelly shares real-life examples and highlights his College Money Academy, which helps families navigate the financial aid process. Listen to learn more.Timestamp:[00:00] Introduction[07:40] Financial Planning for College Parents[09:16] Affordable college access explained[14:37] Choosing colleges: target affordability[18:13] Becoming a desirable student[22:59] Student aid index explained[27:01] Financial aid disparity highlighted[29:14] University tuition and aid dilemma[33:25] College admission strategy game[39:12] College money academy success story[43:28] College cost reduction strategies[46:44] Education savings breakthrough[48:29] Prioritize involvement over gradesKey Takeaways: • Once we understand the internal workings, it becomes a different ballgame in terms of how we can leverage a school for more money, and when we do, the results are drastic. ~ Kelly O’Connor [06:59]• "If you think just your grades and just your test scores are all you need, good luck." ~ Kelly O’Connor [21:09]• Expected Family Contribution is confusing, but the Student Aid Index isn’t. ~ Kelly O’Connor [23:45]• Take high school seriously. Do as well as you can. I mean, grades are important, but they aren’t the number one thing. It’s the quality of the kid. ~ Kelly O’Connor [48:30]• "If they say, 'We want two letters of recommendation,' do not send one and do not send four. More is not better." ~ Kelly O’Connor [50:02]People Mentioned and Other Resources:1. My Financial Caffeine Webinar: https://wealth.financialcaffeine.com/webinar-register Keep In Touch with Kelly O’Connor:Website: https://collegemoneyacademy.com/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website: https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #125 with Mark Schaefer.Are you a marketer worried that AI might take your job? If so, this episode is for you. Mark Schaefer and Ben Albert have an in-depth discussion on what it means to be audacious in today's fast-changing marketing world.Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. From his years of experience, Mark shares valuable advice on how to navigate disruptive marketing. He explains how marketers can stand out in a crowded digital space by embracing their creativity. The conversation also covers the fine line between sharing and oversharing, along with how marketers can stay authentic without losing professionalism.Mark also provides tips on incorporating authenticity into your social media strategy and offers a powerful message encouraging marketers to embrace change and become audacious.Timestamp:[00:00] Introduction [01:29] Liquid Death[05:13] Winning in an AI marketing world[06:47] How to become the signal above the noise[10:04] Effects of disruptive marketing[11:42] Standing out for small businesses[14:51] How to get people’s attention[18:41] QR codes in Mark’s book[23:14] What makes a podcast audacious[28:46] Keynote speaking[28:59] Sharing versus oversharing[33:13] Tactical strategic authenticity[34:57] Mark's love of water[37:15] Integrating strategic authenticity with social media[41:19] Mark’s inspiration to write books[46:08] A message to marketersKey Takeaways: • “Competent doesn't cut it. Boring doesn't cut it. That is ignorable, that is vulnerable, because AI can do that. We've got to do something that only humans can do.” ~ Mark Schaefer [04:34]• “Fear and boredom have just been normalized as a way of working.” ~ Mark Schaefer [12:52]• “Authenticity creates this expectation that, you know, if I'm not transparent, I should feel guilty about it.” ~ Mark Schaefer [31:24]• “I think to build a personal brand and to build trust, you can share glimpses of your life that let people know what you're like, what you value, and what you stand for.” ~ Mark Schaefer [31:45]• “The marketing world is boring. AI is probably making it more boring. That's your opportunity.” ~ Mark Schaefer [46:21]People Mentioned and Other Resources:1. Giant Spoon: https://giantspoon.com/ 2. Marketing Rebellion: https://businessesgrow.com/rebellion/ 3. Audacious: https://businessesgrow.com/audacious/  Keep In Touch with Mark Schaefer:LinkedIn: https://www.linkedin.com/in/markwschaefer/   Website: https://businessesgrow.com/ Instagram: https://www.instagram.com/markwschaefer/   -This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #124 with Serah D’Laine.Have you discovered your purpose? How big is your vision, and does it scare you? In this episode, Ben Albert sits down with the incredible Serah D'Laine, a former Hollywood actress turned transformational coach and branding expert, for an in-depth conversation on how to discover your purpose.Serah takes us through her transformation journey from being a Hollywood star to becoming a CEO, Business coach, and branding guru. She shares her personal evolution, branding with authenticity, and uncovering your deeper calling. She offers valuable insights that can help us transform our own lives.Listen and learn.During this episode, you will learn about:[01:24] Serah’s pivotal moment[03:54] Serah’s mermaid experience[08:03] How Serah started thinking bigger[15:56] Personal branding and authenticity[20:04] Honoring our deeper calling[25:16] Discovery phase in personal branding[26:29] Serah’s experience in Sedona[29:50] How to connect with a power greater than yourself[31:04] Finding your deeper purpose[39:24] How to turn your purpose into something tangible[42:54] How to get attention from people[44:21] The possibility virus[51:33] How to employ strategy[57:01] Serah’s proven NLP tools[59:18] Connect with SerahLinkedIn: https://www.linkedin.com/in/serahdlaine/Instagram: https://www.instagram.com/serahdlaine/Website: https://www.serahdlaine.com/[01:02:35] Closing thoughts with Serah D’LaineKey Takeaways: • You can be anything that you want in the world. If one thing doesn't happen the way you thought it would, you can reinvent yourself. ~ Serah D’Laine [07:07] • I fully believe in and support people wanting to make a difference, and using their influence to positively impact the world. ~ Serah D’Laine [09:40] • “Fame means absolutely nothing if you don't have something to say to inspire people by.” ~ Serah D’Laine [10:23] • If we're not innovating who we are as people, especially as women, what are we doing? ~ Serah D’Laine [13:59] • There’s this false narrative that creating a personal brand means you’re self-centered. That’s simply not true. ~ Serah D’Laine [17:43] • “There is no end destination, only constant evolution of self.” ~ Brian Bogert [23:11] • “If it's not working for where we're going, we need to be willing to change and mold.” ~ Serah D’Laine [39:01] • “People don't respond to the solution. They respond to the problem they know they have.” ~ Serah D’Laine [55:29] • All the smartest business leaders know that aside from strategy, it’s your inner game you need to master, because you’re often your own biggest obstacle. ~ Serah D’Laine [56:15]People Mentioned and Other Resources:1. Brian Bogert- https://brianbogert.com/ Keep In Touch with Serah D’Laine:LinkedIn: https://www.linkedin.com/in/serahdlaine/   Instagram: https://www.instagram.com/serahdlaine/  Website: https://www.serahdlaine.com/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #123 with Cameron Herold.When is the right time to hire a COO for your company?Ben Albert sits down with the legendary Cameron Herold, a business growth guru known for his expertise in building high-performance company cultures and the founder of COO Alliance. Cameron unpacks what makes the world’s best workplaces tick, revealing how “cult-like” cultures, when built right, can drive team alignment, energy, and extraordinary results.Cameron shares advice for businesses at every stage from solopreneurs just getting started to $50 million enterprises ready to scale. He also walks through practical hiring strategies, explains when to bring on that crucial second-in-command, and shares the morning routines that keep leaders at their peak.Grab your notebook and pen, you’ll want to take notes.During this episode, you will learn about:[01:25] How to start a cult-like company culture[02:59] Companies that Cameron has helped build culture in[04:25] Understanding the four corners of the jigsaw puzzle[04:57] The essence of core values[11:30] The importance of having clear vision statements[14:31] What it looks like when a company gets its vision wrong[17:58] How to find the best employees[19:11] The cost of a failed hire[21:44] When is the right time to hire a COO?[23:59] Cameron’s book, Second in Command[25:37] When businesses decide to bring in a COO[27:42] Hiring a COO for a $1 million company[28:37] Hiring a COO for a $50 million company[29:23] How to handle a $50 million company[30:11] How to access Cameron’s mentorshipLeadership program: https://investinyourleaders.com/YouTube: https://www.youtube.com/channel/UCVxhPgUCzGQQw0XuT9EeAFgPodcast: https://cooalliance.com/podcasts/[31:23] Cameron’s miracle morning[34:20] Cameron’s nomadic lifestyleKey Takeaways: • The best companies to work for on the planet have a vivid vision of what their company looks like, acts like, and feels like in the future and everybody can see what they're building. ~ Cameron Herold [04:05]• “My core purpose is to help entrepreneurs make their visions come true.” ~ Cameron Herold [06:55]• A vivid vision is a four- or five-page description of what your company looks like, acts like, and feels like three years in the future. ~ Cameron Herold [11:56]• “A lot of people will overpay to have average people.” ~ Cameron Herold [17:59]• If a COO was coming into your company, you wouldn’t be delegating anything to them. They would be telling you what needs to happen. ~ Cameron Herold [22:54]• The best employees are usually working somewhere, knocking the cover off the ball, working for a great company. Your job is to entice them into your company culture. ~ Cameron Herold [24:20]• The first key hire for every entrepreneur is to get an executive assistant or a fractional EA to take a bunch of the admin work off your plate freeing you up to do the stuff you’re really good at and love doing. ~ Cameron Herold [25:51]• “Whatever is in your vivid vision that you don’t have the time, energy, or skills to execute, hire someone who does, and you win.” ~ Cameron Herold [28:57]• “There’s not a single problem that exists inside your company that writing a check can’t solve.” ~ Cameron Herold [29:32]People Mentioned and Other Resources:1. Miracle Morning for Entrepreneurs: https://www.amazon.com/Miracle-Morning-Entrepreneurs-Elevate-BUSINESS/dp/19425891232. Double Double: https://www.amazon.com/Double-Your-Revenue-Profit-Years/dp/16083209953. A Little Bit Culty Podcast: https://alittlebitculty.com/ Keep In Touch with Cameron Herold:Podcast: https://www.youtube.com/@secondincommandpodcast  YouTube: https://cameronherold.com/watch-cameron/   COO Alliance Website: https://cooalliance.com/    Personal Website: https://cameronherold.com/   —-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections'

Learn Speak Teach Episode #122 with Gloria Chou.Have your eyes been on a podcast you'd love to be featured on, but you're not sure how to make it happen? In this episode, PR expert Gloria Chou shares exactly how to stop sending fluffy pitches and start crafting ones that get a YES.Gloria introduces her CPR pitching framework, a method built on real world experience and thousands of conversations, aiming to help founders and small business owners craft pitches that resonate. From the importance of specificity and relevance, to why founders should sign off on their own pitches, this conversation is packed with actionable insights and some hard truths for anyone looking to get featured on podcasts or in the media.Let’s tap into some of Gloria’s  wisdom.During this episode, you will learn about:[02:07] Common pitch template[03:29] Ingredients for a good pitch[05:28] Email etiquette for pitching[06:42] How to send relevant pitches[07:07] Understanding Gloria’s CPR method[11:27] How to determine your area of genius[14:01] Dissecting a pitch[16:44] Send a screenshot[20:59] Gloria’s podcasthttps://www.gloriachoupr.com/podcast [22:48] Connect with Gloria and learn how to land a featureWebsite: https://www.gloriachoupr.com/ Signup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria Instagram: https://www.instagram.com/gloriachoupr LinkedIn: https://www.linkedin.com/company/gloria-chou-pr/ [23:49] How to do better when starting out in PR[24:58] How to choose a podcast to feature on[26:45] Grab free resources from GloriaSignup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria Message “Ben” on Instagram: https://www.instagram.com/gloriachoupr Key Takeaways:  • “We're the gatekeepers of our audience's ears, so we need to know that it's about them and not about us.” ~Gloria Chou [07:11]• If you're thinking of hiring a company to do pitching for you, chances are they're not going to do as good of a job as you can do for yourself. ~  Gloria Chou [16:28]• “There’s no time like the present.” ~ Gloria Chou [24:18]• “The riches are in the niches.” ~ Gloria Chou [25:14]“I think we need to be comfortable with NO because otherwise, we're not going to get to YES.” ~ Gloria [24:59]Keep In Touch with Gloria Chou:Website: https://www.gloriachoupr.com/ Signup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria Instagram: https://www.instagram.com/gloriachoupr LinkedIn: https://www.linkedin.com/company/gloria-chou-pr/  —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #121 with Devin Ray ButlerDevin Ray Butler is the CEO and Founder of Arizona Entrepreneurs. In this episode, he sits down with Ben Albert to share his insights on community building.Originally from Michigan, Devin moved to Arizona with no network. Within just a few years, he launched the state’s fastest-growing entrepreneurial community. Today, that community has expanded beyond Arizona into other states.In this episode, Devin shares his journey in growing Arizona Entrepreneurs into what it is today. He also offers practical tips for beginners and seasoned community builders alike.Timestamp:[01:22] How Devin Butler took over Arizona[04:27] What makes Arizona attractive?[05:50] The start of Arizona Entrepreneurs[12:18] Evolution of Arizona Entrepreneurs[18:52] How to create a community[20:27] Community launch[24:13] Revolutionizing GrowGetters ONLY[28:12] Basics of community building[31:56] The concept of pre-selling[33:59] Hosting events[37:23] Integration assignment:1.Attend in-person events and immerse yourself in a community2.Identify your niche and the people you want to serve3.Start an online school, fill it with your ideal clients, and define what content will be free versus paid.[41:37] Grab a free ticket[42:29] Connect with Devin Ray ButlerWebsite: https://arizonaentrepreneurs.com/ Instagram: https://www.instagram.com/devinraybutler/ Community Launch: https://www.instagram.com/communitylaunch/  Arizona Entrepreneurs: https://www.instagram.com/arizonaentrepreneurs/ Key Takeaways: • People want accountability and support. They want to have access to the creator and the person they’re learning from, live on calls.~ Devin Butler [19:05]• “I believe the best way to scale any kind of info product offer is by giving away a portion of it for free."~ Devin Butler [22:34]• Look at what’s working, what people are making money from online, and figure out how you can do it better by adding your unique twist.~ Devin Butler [29:26]• Sometimes, especially in the info space, creating something that’s never been done before can be great, but it can also be risky because the market might not want it.~ Devin Butler [29:42]• When it comes to launching a product or service, I’m a big advocate of just putting it out there and seeing what kind of feedback you get, rather than spending 35 hours developing a course no one has validated yet.~ Devin Butler [31:09]• "If you presell something, it lights a fire under you, you figure it out and build the thing."~ Devin Butler [32:04]Keep In Touch with Devin Ray Butler:Website: https://arizonaentrepreneurs.com/   Instagram: https://www.instagram.com/devinraybutler/   Community Launch: https://www.instagram.com/communitylaunch/   Arizona Entrepreneurs: https://www.instagram.com/arizonaentrepreneurs/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #120 with Charley Johnson.To be a Chief Consciousness Officer, you need to remain neutral in all situations. But how possible is it to truly stay neutral?Charley Johnson, the world’s first Chief Consciousness Officer, joins Ben Albert to spill the beans. In this in-depth conversation, they unpack what consciousness really is, how it's understood by different people, its role in organizations, how awareness of consciousness can transform your life, and the unique responsibilities of a Chief Consciousness Officer.Listen and learn.During this episode, you will learn about:[01:16] Defining the Chief Consciousness Officer[03:13] Consciousness in organizations[05:22] Can consciousness change?[09:05] Charley’s book: Truth Has No Sides[10:36] The power of unlearning[13:31] Making the world better[21:29] The role of a consciousness officer in an organization[26:53] AI and consciousness[31:48] Benefits of consciousness[34:28] Is consciousness utopia?[37:03] A good judge[41:36] COO versus CCO[46:20] Falling of Ben’s sign[47:48] Connect with Charley Johnson[48:38] Charley’s next moveKey Takeaways: • "Business was taken over by technology. Humanity is now going to be taken over by consciousness." ~ Charley Johnson [01:43]• "Consciousness has been within business already. We just haven't been paying attention to it. Now, we're becoming aware of it." ~ Charley Johnson [02:01]• "The same mind that creates a problem can't solve it. We must go to the source." ~ Charley Johnson [02:33]• We as humans don't understand how much we negate and cut people off and don't open ourselves up because of the division we've created. ~ Charley Johnson [24:34]• "Knowledge is structured in consciousness." ~ Charley Johnson [27:30]• "The benefit of consciousness is wiping the grease away from the windshield of humanity." ~ Charley Johnson [32:32]• "We as humans are full of bias and conditioning." ~ Charley Johnson [38:24]• "We all have our own ability to blow as much wind into our sail as we humanly possibly can." ~ Charley Johnson [44:32]Keep In Touch with Charley Johnson:LinkedIn: https://www.linkedin.com/in/charley-johnson-7202ba205/   —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #119 with Kate Eckman.True fulfillment doesn’t come from external achievements or validation but from the alignment of mind, body, and spirit. A fulfilling life begins with self-awareness. By investing in our well-being and addressing challenges like trauma, we unlock the potential for greater success and a more profound sense of purpose that guides every aspect of our lives.This episode features Kate Eckman, creator and host of the Rawish with Kate Eckman podcast and author of The Full Spirit Workout. Kate discusses the concept of self-crisis, explaining what happens when we silence our struggles and avoid confronting them. She also provides practical insights on how to navigate and heal from trauma, both personally and when supporting others.As the episode unfolds, Kate explores the power of owning our decisions, free from outside pressures. She also emphasizes how investing in personal growth and well-being can lead to greater success and fulfillment in life and business.Finally, Kate reflects on some of the most meaningful conversations she’s had with renowned figures, offering a glimpse into the wisdom that has shaped her own journey.During this episode, you will learn about:[01:34] What people don’t talk about[06:40] Self-crisis[14:24] Trauma[29:57] Owning your decisions [36:15] Investing in yourself[41:36] Most meaningful conversations[44:37] Connect with Kate Eckman • Podcast: https://www.kateeckman.tv/podcast                : https://podcasts.apple.com/us/podcast/rawish-with-kate-eckman/id1766505668Key Takeaways:  • If we have trouble connecting emotionally with someone, it’s because we haven’t emotionally connected with ourselves. ~Kate Eckman [17:57] • “All of humanity’s problems stem from man’s inability to sit quietly in a room alone.” ~Blaise Pascal [20:30] • No one in the audience is ever going to have more fun than you are having on stage. ~Kate Eckman [22:30]• “No one is ever going to love your business more than you do.” ~Kate Eckman [22:38]• “You can’t collect unless you invest.” ~Kate Eckman [36:15]• We store all our trauma in our bodies. ~Kate Eckman [38:16]• “If you can change yourself, you can change the world.” ~Kate Eckman [49:56]People Mentioned and Other Resources:1. Kendrick Lamar2. Barack Obama3. Oprah WinfreyKeep In Touch with Kate Eckman:Website: https://www.kateeckman.tv/Twitter: https://twitter.com/kateeckmanLinkedIn: https://www.linkedin.com/in/kateeckman/Pinterest: https://www.pinterest.com/kateeckman/\YouTube: https://www.youtube.com/@KateEckmanTVInstagram: https://www.instagram.com/kateeckman/Podcast: https://www.kateeckman.tv/podcast             : https://podcasts.apple.com/us/podcast/rawish-with-kate-eckman/id1766505668 •  Check out The Full Spirit Workout by Kate Eckman: https://bit.ly/3S2boMq—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #118 with John David Mann.Many authors have difficulty finding the key factor that will make their work stand out. As a result, they often end up with books that fail to make the desired impact on readers. So, what’s the secret behind every successful book?Today, John David Mann sheds light on the key factors that contribute to a book’s success. John is an award-winning author and writing coach, best known for co-authoring the New York Times bestseller The Go-Giver. With over 40 books to his name, he has established himself as a powerful voice in the writing community.In the episode, John discusses the elements that made The Go-Giver irresistible to readers. Additionally, he introduces his online course Book Concepts That Sell, designed to provide writers with practical advice and insightful strategies to improve their writing.John also dives into the limitations of AI in writing, emphasizing its inability to capture true creativity and originality. Moreover, he shares insights on the power of partnerships in writing, highlighting the key red flags and green lights to watch for when collaborating with other authors.Finally, John reveals his “secret sauce” for writing success and the motivation that drives his passion for writing. Let’s tap into some of his wisdom.During this episode, you will learn about:[01:49] Common trait of successful books[07:21] The Go-Giver: https://johndavidmann.com/books/the-go-giver/[15:00] Current focus[16:10] AI limitations [20:03] Online course: https://bookconceptmagic.com/[24:06] Partnership with other authors[28:31] Red flags & green lights[33:00] John’s secret sauce[43:06] Newsletter: https://johndavidmann.com/newsletter/[46:48] Writing Motivation[47:52] Connect with John David Mann• Website: https://johndavidmann.com/Key Takeaways:  • Every successful book has a magnetically compelling and irresistible core concept. ~John David Mann [01:49]• “The greatest truths are found in paradox.” ~John David Mann [10:10]• An author should never do their cover. ~John David Mann [18:58]• A successful partnership requires mutual respect for each person’s area of expertise. ~John David Mann [30:46]• “Empathy is the number one skill set for an effective writer.” ~John David Mann [35:15]• “No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.” ~Robert Frost [39:58]• “Every writer is the first reader of their book.” ~John David Mann [40:54]• “Everyone is necessarily the hero of his own life story.” ~John Barth [43:52]People Mentioned and Other Resources:1. The Go-Giver2. The Latte Factor 3. Cold Fear4. The Automatic Millionaire5. Smart Women Finish Rich6. The Alchemist7. Man’s Search for Meaning8. How to Write Good: https://johndavidmann.com/2021/03/02/how-to-write-good/Keep In Touch with John David Mann:Website: https://johndavidmann.com/X: https://twitter.com/JohnDavidMannLinkedIn: https://www.linkedin.com/in/johndavidmann/Facebook: https://www.facebook.com/johndavidmannInstagram: https://www.instagram.com/johndavidmann/ Writing workshop: https://bookconceptmagic.com/Newsletter: https://johndavidmann.com/newsletter/David Mann’s books: https://johndavidmann.com/books/How to Write Good: https://johndavidmann.com/2021/03/02/how-to-write-good/—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/ -This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #117 with Kate Ponzi.Hiring the right people is crucial for building strong, successful teams. It requires a thoughtful and strategic approach to find individuals who not only possess the necessary skills but also align with the company’s values and long-term vision.In this episode, we are joined by Kate Ponzi, Partner and VP of Social at YAP Media. Kate shares her journey of managing multiple roles and responsibilities, reflecting on her first day at YAP Media and the core values that shape the company’s culture.Kate offers valuable insights into developing successful products and services, stressing the importance of understanding your audience and competitive edge. Additionally, she discusses strategies for maintaining strong client relationships and increasing retention.In the conversation, Kate also dives into the hiring process, offering strategies for selecting top talent that aligns with your company’s mission. Moreover, she shares how she stays organized and provides practical insights on leveraging systems to streamline daily operations.During this episode, you will learn about:[01:27] How Kate juggles multiple roles[04:58] Day one at YAP Media[08:15] Core values of YAP Media[14:05] Developing successful products & services[14:39] Client retention[18:55] Connect with Kate PonziLinkedIn: https://www.linkedin.com/in/kateponzi/YAP Media: https://yapmedia.com/Masterclass: http://www.yapacademy.com[18:53] LST #15 W/ Hala Tala: https://realbusinessconnections.com/podcast/hala/LST #59 W/ Hala Tala: https://realbusinessconnections.com/podcast/halataha2/[20:54] Hiring[31:30] How to use emojis[33:03] Outstanding content creators on LinkedIn[38:48] How Kate keeps everything organized[43:43] Get in touch with Kate• LinkedIn: https://www.linkedin.com/in/kateponzi/• YAP Media: https://yapmedia.com/• Masterclass: http://www.yapacademy.comKey Takeaways:  • Consuming content and information is not enough; you need to put the knowledge you gain into action. ~Kate Ponzi [10:20]• To create a great product or service, you must understand the problem you are solving for your audience and recognize your competitive edge. ~Kate Ponzi [14:05]• Maintaining regular contact with clients and building good rapport enhances customer retention. ~Kate Ponzi [15:04]• “It’s easy to hire a good person; it’s difficult to hire a great person.” ~Kate Ponzi [20:55]• “You do not rise to the level of your goals. You fall to the level of your systems.” ~James Clear [40:45]People Mentioned and Other Resources:1.Hala Taha: https://www.linkedin.com/in/htaha/ 2. Alex Hormozi: https://www.youtube.com/c/alexhormozi3. Leila Hormozi: https://www.youtube.com/@leilahormozi4. Leila Hormozi: https://www.linkedin.com/in/leilahormozi/5. Gary Vee: https://www.linkedin.com/in/garyvaynerchuk/6. Chris Donnelly: https://www.linkedin.com/in/donnellychris/7. Mel Robbins: https://www.linkedin.com/in/melrobbins/8. Atomic Habits: https://bit.ly/41PmkkgKeep In Touch with Kate Ponzi:LinkedIn: https://www.linkedin.com/in/kateponzi/Website: https://yapmedia.com/—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #116 with Katrina Owens. When we’re starting out as entrepreneurs, we often feel small because we don’t yet know what our business will become. Embracing big brand energy means treating our business like it’s already the big business we’ve dreamed of, visualizing success, and acting as if we’ve already achieved it.In this episode, Ben Albert speaks with Katrina Owens, a Personal Branding & Public Relations Consultant. Katrina introduces the concept of big brand energy and explains how adopting this mindset can propel your business forward.Katrina also shares valuable insights on when and how to incorporate PR into your business, along with effective strategies for building a personal brand and securing PR deals. She further highlights the importance of a proactive PR approach and offers guidance on how to create a sustainable coaching business.During this episode, you will learn about:[01:19] What is big brand energy?[02:36] When should we integrate PR into our business?[07:16] Katrina's small moves toward big brand energy[11:00] Public relations (PR) [14:17] How to build a personal brand[25:24] How to get PR deals[35:32] Proactive approach to securing PR deals[42:19] Building a sustainable coaching business[52:32] Connect and learn more from Katrina• LinkedIn: https://www.linkedin.com/in/owenskatrina/• Instagram: https://www.instagram.com/knockoutdirective/[53:57] Integration assignmentKey Takeaways:  • Embracing big brand energy starts by visualizing how big we want to become and acting as if we’ve already achieved it. ~Katrina Owens [01:44]• “If we start treating our business like it’s already the big business we’ve dreamed of, we’ll get there much faster.” ~Katrina Owens [02:16] • "Public relations and big brand energy go hand in hand." ~Katrina Owens [02:32]• “We are responsible for building our own engaged audience." ~Katrina Owens [12:40] • Public relations helps you build your brand authority. ~Katrina Owens [12:45]   • Podcasting is a powerful gateway to PR, enabling you to master storytelling while offering an accessible opportunity for anyone, at any stage of their business, to begin sharing their message. ~Katrina Owens [25:58]• As an entrepreneur, you shouldn’t overwork yourself. Instead, focus on scaling your business effectively by building a strong foundation and implementing sustainable systems and processes. ~Katrina Owens [47:29]People Mentioned and Other Resources:1. Oprah Winfrey2. Chris Van VlietKeep In Touch with Katrina Owens:Website: https://www.knockoutdirective.com/LinkedIn: https://www.linkedin.com/in/owenskatrina/Instagram: https://www.instagram.com/knockoutdirective/—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #115 with Alicia Cramer.Business success often requires more than just hard work and strategy; it requires a shift in mindset. Achieving a level of success beyond your preexisting self-image can feel unsettling, even leading to self-sabotage as your subconscious pulls you down to where you feel you belong.This internal struggle can hinder your ability to embrace growth and move forward. Reframing your mindset is crucial to overcoming these barriers and creating a path to sustained business success.In this episode, Ben Albert sits down with Alicia Cramer, a renowned expert in human behavior and mindset transformation and the host of The Mind of Business Success Podcast. Alicia dives into the challenges entrepreneurs face when their success outpaces their self-image and how it often leads to self-sabotage.She uncovers the subconscious impact of negative motivators that drive people into entrepreneurship, often leaving them feeling unfulfilled in their business journey. Moreover, she explains how these negative motivators significantly fuel burnout and offers insights on how to break free from these patterns.As the conversation unfolds, Alicia also shares insights on thriving in a healthy way and turning your vision into reality. Additionally, she explains how cognitive reframing can be a powerful tool to reshape your mindset and break free from unhealthy patterns.During this episode, you will learn about:[01:09] Do successful people experience negative energy?[05:32] Self-sabotage[07:38] The thermostat analogy[14:38] Negative motivators in entrepreneurship[16:44] Burnout in entrepreneurship[20:41] Thriving in a healthy way[22:38] Ben Albert on Alicia Cramer's podcast: https://themindofbusinesssuccess.libsyn.com/authenticity-in-business-marketing [30:28] How to make your vision a reality[41:02] Integration assignment[45:36] Cognitive reframing[49:06] Connect and learn more from Alicia Cramer• Website: https://aliciacramer.com/Key Takeaways:• When you achieve a level of success that is new and unfamiliar to your subconscious mind, your self-image creates a sense of dissonance. ~Alicia Cramer [03:18]• If you achieve a level of success that exceeds your preexisting self-image, it may feel unsettling. You might even start self-sabotaging to bring yourself back down to where you feel you belong. ~Alicia Cramer [05:32]• When our ego feels too loud, it often indicates an underlying insecurity within us. ~Alicia Cramer [10:50]• If you believe you’re not enough, no matter how much you achieve, it will never be enough. ~Alicia Cramer [17:44]• When you clarify what you want, it becomes like a compass. If you begin to stray too far from that path, your subconscious mind will send you the right warning signals and alert you that you’re no longer aligned with what you truly want. ~Alicia Cramer [27:07]• If your subconscious mind is programmed negatively, you will be compelled to behave in negative ways. The same applies if it is programmed positively. ~Alicia Cramer [31:02]• By allowing yourself to process negative feelings, you reduce the negative emotional charge. ~Alicia Cramer [41:32]• “A trigger, a bad habit, or a limiting belief will only affect you if there is emotion associated with it.” ~Alicia Cramer [41:44]• When we release the negative emotion associated with an old fear or limiting belief, it becomes neutralized.” ~Alicia Cramer [42:34]People Mentioned and Other Resources:1. Bob Proctor2. Ben on Alicia’s Podcast: https://themindofbusinesssuccess.libsyn.com/authenticity-in-business-marketing Keep In Touch with Alicia Cramer:Website: https://aliciacramer.com/X: https://x.com/aliciacramerInstagram: https://www.instagram.com/acintl.usLinkedIn: https://www.linkedin.com/in/aliciacramer/Facebook: https://web.facebook.com/aliciadcramerYouTube: https://www.youtube.com/channel/UCBOpJ4vvaQUuyMKyHOu--rw

Learn Speak Teach Episode #114 with Meagan and Patrick Ryan.Maintaining good health and fitness is essential for entrepreneurs, as it not only enhances productivity and capacity to manage the demands of business ownership but also impacts every aspect of life.Joining us on the show are Patrick and Meagan Ryan, co-owners of Aware Fitness Coaching. In this episode, they explore the flaws within the health and fitness industry, highlighting how it focuses on creating recurring customers rather than genuinely helping individuals achieve their goals.Meagan and Patrick also explore the six additional dimensions of health and fitness that go beyond just physical training. They discuss the Emotional Health Dimension and the Environment Dimension, shedding light on how these factors play a crucial role in long-term success in health and fitness.In addition to fitness, Meagan and Patrick reflect on their relationship and partnership, emphasizing the importance of setting boundaries in both business and personal life. They also highlight the benefits of maintaining your physical and mental health and how it can positively impact every area of your life.During this episode, you will learn about:[01:18] Ben’s rotator cuff injury[11:21] Get to know our guests Meagan & Patrick Ryan[12:13] The flaws in the health and fitness industry[19:06] The 6 additional dimensions of health and fitness[21:21] Get in touch with Meagan & Patrick• Meagan: https://www.instagram.com/mryan_nutrition/• Patrick: https://www.instagram.com/patrick_ryanfit/[22:12] #1 Emotional health dimension[26:09] #2 Environment dimension[29:50] Meagan & Patrick’s relationship and partnership[34:23] Setting boundaries[40:40] Benefits of maintaining your physical & mental health[44:53] Integration assignment[48:10] Connect with Meagan & Patrick• Meagan: https://www.instagram.com/mryan_nutrition/• Patrick: https://www.instagram.com/patrick_ryanfit/• Facebook: https://www.facebook.com/groups/1513722362108659Key Takeaways:  • The fitness industry’s restrictive approach to dieting is detrimental to our vitality as human beings. ~Meagan Ryan [12:13]• The fitness industry, as a whole, is designed to make you a repeat customer; it’s not designed to help you achieve your goals. ~Patrick Ryan [14:45]• The fitness industry focuses solely on nutrition and exercise, which account for only 14% of what’s actually needed to achieve your health goals. ~Patrick Ryan [14:55]• “The only problems you are unable to solve are the problems you are unwilling to talk about.” ~Patrick Ryan [25:17]• You may not be fully in control of your environment, but you are in control of how you respond to it. ~Patrick Ryan [27:07]• Setting boundaries should be a collaborative experience rather than a combative one. ~Patrick Ryan [36:40]• You can’t pour from an empty cup. ~Patrick Ryan [41:04]• “You can’t know where you’re going unless you know where you are.” ~Patrick Ryan [41:46]• Distractions while eating prevent you from connecting with your hunger and fullness cues, often leading to overeating across multiple meals. ~Patrick Ryan [45:58]Keep In Touch with Patrick Ryan:Instagram: https://www.instagram.com/patrick_ryanfit/Facebook: https://www.facebook.com/groups/1513722362108659Keep In Touch with Meagan Ryan:Instagram: https://www.instagram.com/mryan_nutrition/Facebook: https://www.facebook.com/groups/1513722362108659—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #113 with Liz Wilcox. Email marketing offers a powerful way to grow your business organically by directly reaching your audience and building lasting relationships. Although many find it challenging to unlock its full potential, discovering how to leverage email marketing can propel your business to new heights.Discover how to harness the power of email marketing and transform your business in this episode with Liz Wilcox, ‘The Fresh Princess of Email.’ Liz shares her Survivor Season 46 experience and offers actionable strategies to grow your business organically through email marketing.She offers valuable insights on how to identify the right people to network with and reveals how collaboration can be the secret for content creators. We also explore tactics for reactivating a dormant email list, making your emails more relatable, and crafting subject lines that grab attention.We also discuss Applebee's burgers!During this episode, you will learn about:[00:55] Liz Wilcox’s raw moment on Survivor Season 46[03:57] Why She Joined Survivor Season 46[13:11] How to grow your business organically [14:57] How to identify who to network with[19:21] Secrets to succeeding as a content creator through collaboration[23:13] Waking up your dormant email list[27:41] Example of how to wake up a dormant email list[33:08] The email staircase [35:01] How to be relatable in your emails[39:11] Tips on writing email subject lines[47:09] Website: https://lizwilcox.com/[48:53] Learn more by subscribing to Liz Wilcox’s email list at: https://lizwilcox.com/[52:43] How to get Liz Wilcox’s help with writing your emailsKey Takeaways:  • The more visible you become in your business, the more your email list will grow. ~Liz Wilcox  [13:30]• To succeed in collaborations, always keep the end goal in mind. ~Liz Wilcox [19:23]• The email staircase progresses from follower to friend, eventually to customer. ~Liz Wilcox [33:09]• If you don’t have time to write it, chances are your audience may not have time to read it. ~Liz Wilcox [34:29]• The email subject line should be concise and clear, without any misleading information. ~Liz Wilcox [39:11]People Mentioned and Other Resources:1. Survivor Season 46: https://www.cbs.com/shows/survivor/episodes/46/2. Jab, Jab, Jab, Right Hook: https://bit.ly/48CSfYCKeep In Touch with Liz Wilcox:Website: https://lizwilcox.com/Instagram: https://www.instagram.com/thelizwilcox/YouTube: https://www.youtube.com/@thelizwilcoxFacebook: https://www.facebook.com/groups/emailmarketingwithliz—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #112 with  Dr. Gina Lepore.Everyone experiences trauma at some point in their lives. Though each person’s experience with trauma is unique, it can deeply impact emotional, mental, and physical well-being. Trauma resides deeply in our cell memory, often beyond our conscious awareness, and understanding and addressing it is essential for healing and growth.Tune in to this episode featuring Dr. Gina Lepore, a pragmatic leadership coach, the founder of MACH4 Ventures, and the author of Leo’s Adventures: The Art of Making Friends. In the conversation Dr. Gina Lepore shares valuable insights on how to effectively deal with trauma and the unique approach she uses to help her clients heal.Dr. Gina Lepore explores daily practices that promote well-being and shares insights on creating a supportive environment for ourselves and others. Additionally, she takes listeners through the power of healing through storytelling.As we wrap up, she introduces her book, Leo’s Adventures: The Art of Making Friends, and gives us a glimpse into an exciting pilot program she is currently working on.During this episode, you will learn about:[02:16] Does everyone experience trauma?[04:01] Impact of trauma[07:55] How to deal with trauma[17:31] Dr. Gina Lepore’s approach to helping clients[20:12] Dr. Gina Lepore’s love for food and travel[27:18] Daily practices to help you feel good[31:10] Creating a supportive environment for ourselves & others[36:18] Healing through storytelling[36:39] Leo’s Adventures: The Art of Making Friends: https://bit.ly/3PjeiuT[48:10] Connect with Dr. Gina Lepore• Email: [email protected]• LinkedIn: https://www.linkedin.com/in/ginalepore/• Instagram: https://www.instagram.com/mach4ventures_coach/[48:58] Pilot programKey Takeaways:  • You can’t share the story of healing until you fully understand your wounds and transform them. ~Dr. Gina Lepore [02:59]• “Trauma lives deeply in our cell memory, outside our conscious awareness.” ~Dr. Gina Lepore [04:07]• There is no one-size-fits-all approach to dealing with trauma. ~Dr. Gina Lepore [15:31]• Rest is incredibly valuable for our physiology and thought processes. ~Dr. Gina Lepore [27:57]• The brain doesn’t know the difference between real and virtual. ~Dr. Gina Lepore [28:46]• “Routine is like freedom in a box.” ~Dr. Gina Lepore [35:32]• “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.” ~Marianne Williamson [44:28]• “The fish doesn’t know it’s in the water.” ~Dr. Gina Lepore [45:34]People Mentioned and Other Resources:1. The Perfect Storm2. Leo’s Adventures: The Art of Making Friends: https://bit.ly/3PjeiuT3. The Hero’s Journey: Joseph Campbell on His Life and Work: https://bit.ly/401qJQLKeep In Touch with Dr. Gina Lepore:Email: [email protected]:https://mach4ventures.com/LinkedIn: https://www.linkedin.com/in/ginalepore/Instagram: https://www.instagram.com/mach4ventures_coach/—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #111 with Jon Savage.Are you a podcaster or a creative struggling with monetization? Jon Savage has some valuable insights to share with you based on his experience working with creatives from different walks of life. Jon also shares the behind the scenes of the Africa Podcast Network and  AMPD Studios. He also gives tips on how to deal with narcissistic partners.Jon Savage is a director, content strategist, podcaster, musician,CEO of AMPD Studios and Africa Podcast Network. He is so passionate about his work that he often can't distinguish between what is work and what is play. Over the years, Jon has worked with countless creatives, some of whom have gone on to become big names in the industry.According to Jon, it’s essential for podcasters to understand the reality of their situation without trying to project an image that isn’t authentic—because brands can see right through that. He emphasizes that identifying a brand’s pain point and positioning yourself as the solution is the secret to success for podcasters.Ready to elevate your craft? Listen to this episode.During this episode, you will learn about:[01:17] Is Jon a criminal?[09:17] Jon’s experiences with narcissists[10:05] How to deal with a narcissist[14:41] The location of AMPD Studio and why it was founded[17:36] How Jon and his partner built AMPD Studio[19:47] What happens at AMPD Studio on a daily basis?[23:57] Future plans for AMPD[28:05] How to contact Jon for partnerships: [email protected][29:00] Podcasts to look out for[31:54] How do podcasters make money?[40:37] How much should podcasters charge brands?[42:55] Jon's podcast What’s Your Poison and how he monetized it[49:07] How to support JonDigital Savage Podcast: https://www.youtube.com/watch?v=A9z3cnCeu-s&list=PLvKgmakROju9t3f8tnzh3LQlYKewytA77  What’s your Poison podcast: https://www.youtube.com/watch?v=mcPWyhybg48&list=PLvKgmakROju9FqUqvCXUqhdxmI78EXjWm AMP Studios: https://ampdstudios.co.za/  Instagram:https://www.instagram.com/jonsavage/ Key Takeaways: • When negotiating with a narcissist, you need to dehumanize the objective. [13:35]• Most NGOs spend the majority of their time fundraising instead of focusing on their core mission. [17:48]• Creatives often have many confusing and incorrect ideas about what constitutes success, such as the minimum number of listeners needed to commercialize. [33:32]• The world is changing, and the power is shifting into the hands of creators. [34:32]• Podcasting is one of the few mediums that offers depth. [37:00]• “Amid the downfall of the advertising universe, podcasting is the answer.”-Jon Savage [37:41]• “Brands don’t care about your idea. They care about your audience.”- Jon Savage [38:17]• Build yourself a small, loyal audience, and you’ve got a gold mine that you can monetize.[38:52]People Mentioned and Other Resources:1. Podcast and Chill with Mac G: https://www.youtube.com/@podcastandchillnetwork2. DJ SPU: https://www.youtube.com/@TheHustlersCornerSA/playlists3. DJ Fresh: https://www.youtube.com/results?search_query=dj+fresh+podcast4. Penwell: https://www.youtube.com/@konvo_za5. The Daily Maverick: https://www.youtube.com/@DailyMaverickChannel/podcasts6. Mail and Guardian: https://www.youtube.com/@MailandGuardianvideo/podcastsKeep In Touch with Jon Savage:Digital Savage Podcast: https://www.youtube.com/watch?v=A9z3cnCeu-s&list=PLvKgmakROju9t3f8tnzh3LQlYKewytA77 What’s your Poison Podcast: https://www.youtube.com/watch?v=mcPWyhybg48&list=PLvKgmakROju9FqUqvCXUqhdxmI78EXjWm AMP Studios: https://ampdstudios.co.za/ Instagram: https://www.instagram.com/jonsavage/  —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #110 with Joe Byerly.There’s a certain magic in journaling. It is amazing how it transforms the abstract into something tangible, offering us a glimpse into our own minds. It’s a practice of deep listening, where the pages hold our secrets, struggles, and victories, allowing us to shape our inner narrative.In this episode, Military veteran Joe Byerly helps us understand From the Green Notebook. Currently, Joe is an inspiring writer, journaling advocate.Joe also explores the transformative power of journaling and intentional self-improvement. He shares how journaling became a "Swiss Army knife" in his life, helping him uncover deeper issues, like stress at work, behind seemingly small frustrations.Would you like to learn more about the Green Notebook? Listen to this episode.Watch the full episode on Youtube: https://youtu.be/xVNkGtKIkQk During this episode, you will learn about:[01:18] Why Joe joined the military[03:46] Joe’s decision to resign from the military[08:51] The inception of From the Green Notebook podcast[11:16] How Joe handles setbacks[12:36] The three outcomes of setbacks[17:40] How Joe handled distress at work following the loss of a colleague[21:18] How Joe became a journaling advocate[21:46] Joe’s book: My Green Notebook: Know Thyself Before Changing Jobs[23:41] The importance of journaling[29:34] How journaling has impacted Joe’s life[32:49] The miracle morning routine[35:02] How to get started with reading[42:28] How to get started with journaling[49:19] Joe’s future endeavors[52 37] How to connect with JoeFrom the Green Notebook Podcast: https://fromthegreennotebook.com/category/podcast/ X: https://x.com/jbyerly81 Website: https://fromthegreennotebook.com/ Key Takeaways: • Failures are just data points. Setbacks are just data points. You learn something from them every time. [13:55] • Resilience is a muscle that you build over time.[14:27]• "Sometimes perfect is the enemy of action."- Joe Byerly [19:23]• "You don't need more time. You simply need to decide." - Seth Godin [31:29]• "When you read, you’re tapping into the collected wisdom of thousands of years of leadership knowledge."- Joe Byerly [36:35]• It’s important to look at what’s going well in your life and make sure you’re focusing on those too, especially when journaling about your struggles. [48:38]People Mentioned and Other Resources:1. Miracle morning podcast: https://miraclemorning.com/Keep In Touch with Joe Byerly:From the Green Notebook Podcast: https://fromthegreennotebook.com/category/podcast/  X: https://x.com/jbyerly81   Website https://fromthegreennotebook.com/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #109 with Roger Wakefield.Watch the full episode on YouTube here: https://youtu.be/sAMS0Nk321Y YouTube is the second largest search engine in the world. If you have a channel on the platform, how can you ensure your content is easily found? What can you do to rank first on YouTube? According to Roger Wakefield, SEO plays a major role in ranking your content first on YouTube. He also emphasizes the importance of consistency, creating engaging content, and actively engaging with your community.Roger is the owner of the Roger Wakefield Plumbing Education YouTube channel, host of the Trade Talks Podcast, and creator of the Wakefield App, which helps people in trades master their skills. A plumbing expert, Roger has become a blue-collar social media influencer through continuous learning and engagement.In this episode, Roger shares valuable insights on getting started and ranking first on YouTube, and reaching the point where you can monetize it. He also explains why more people should join the trades, how they can grow their businesses, and the power of lifelong learning.Grab your notebook and pen—you’ll want to take notes! During this episode, you will learn about:[01:47] How to rank on YouTube, according to Roger[05:24] Roger’s ambitions when he was younger[07:04] How to get started on YouTube[09:27] Why you should consider a career in the trades[11:24] Why are people not entering the trades?[13:01] Great opportunities for entrepreneurs to explore[15:41] Common marketing mistakes and what Roger did right[22:29] What Roger did wrong when he started his YouTube channel[26:08] A breakdown of one of Roger’s highest-performing videos[30:59] The importance of being a lifelong learner[34:28] Rising above the average[36:26] The power of hiring talent[38:30] Roger’s advice to a YouTube beginner[42:09] Roger’s advice to an intermediate YouTuber[45:22] What’s next for Roger on YouTube?[50:44] How to support and connect with Roger WakefieldKey Takeaways:  • Every business should have a YouTube channel. It’s the second-largest search engine in the world. [03:26]•  "Most of the entrepreneurs I know who are millionaires are plumbers, electricians, and HVAC techs." — Roger Wakefield [10:29]• For every 10 people who retire each year, only about 4 new people are entering the trades. [10:40]• Google looks for EEAT: Expertise, Experience, Authority, and Trustworthiness. [17:10]• "We can all practice, but if we practice doing something wrong, we’re just going to get better at doing it wrong." — Roger Wakefield [24:21]• If you provide content that helps people, they’ll watch it. [28:04]• "If you're not trying to be the very best, why not? The best make more money, get paid the most, and have the best job opportunities." — Seth Godin [32:10]• If we want to provide the best service for our customers, we need to try to become the best.. [32:58]• "If you can't tell me in under seven words what your channel is about, YouTube has no idea what your channel is about." — Roger Wakefield [39:26]• "If you're growing a company, grow one that you never want to sell." — Roger Wakefield [49:38]• Tradespeople built or maintain nearly everything we see in the world. There’s nothing you can look at that tradespeople did not build. [51:28]• People buy from those they know, love, trust, and feel connected to. [54:21]Keep In Touch with Roger Wakefield:Trade Talks Podcast: https://www.youtube.com/@TheTradeTalks2.0Roger Wakefield Plumbing Education Channel: https://www.youtube.com/@RogerWakefield/Wakefield App: https://wakefield.app/subscribe  Instagram: https://www.instagram.com/therogerwakefield/TikTok: https://www.tiktok.com/@therogerwakefield/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ 

Learn Speak Teach Episode #108 with AJ Wilcox.Watch the full episode here: https://youtu.be/f8G3wsEn6SYA lead isn’t just a lead; we seek quality prospects who can elevate our businesses. With LinkedIn ads, you have the opportunity to target individuals based on their professional identity, an advantage that no other platform offers.In today’s episode, Ben Albert sits down with AJ Wilcox, a LinkedIn Ads Fanatic, Host of The LinkedIn Ads Show, and CEO of B2Linked. In this episode, AJ Wilcox shares the story behind his passion for LinkedIn ads, revealing the unique features that set this platform apart from other social media advertising options. Additionally, he discusses the cost of LinkedIn advertising and explores the various targeting options available to maximize your ad’s effectiveness.One of the central themes of this episode is the LinkedIn Thought Leader Ads, which offer the ability to boost a personal post and enhance visibility. AJ offers a comprehensive step-by-step guide for creating LinkedIn Thought Leader Ads and provides valuable insights on selecting the ideal thought leader to promote. He emphasizes that a thought leader should be enthusiastic about representing the company and possess institutional knowledge about the company, its products, and its customers.It’s time to master LinkedIn ads! During this episode, you will learn about:[01:10] The story behind AJ Wilcox’s passion for LinkedIn ads[03:12] What sets LinkedIn ads apart from other social media ads?[04:30] Why people are not investing in LinkedIn ads[05:53] The cost of LinkedIn advertising [07:28] LinkedIn’s ad targeting options[13:09] Should you run LinkedIn ads on your personal profile or company page?[13:27] LinkedIn Thought Leader Ads [15:45] Step-by-step guide on how to create LinkedIn Thought Leader Ads[23:18] Should you use a single image, text, or video ad?[30:07] Case study of a successful client[32:55] How do you choose a thought leader to promote?[36:47] Integration assignment[39:05] Podcast: The LinkedIn Ads Show: https://b2linked.com/podcast/[40:29] Follow and support AJ WilcoxLinkedIn: https://www.linkedin.com/in/wilcoxaj/Podcast: https://b2linked.com/podcast/Key Takeaways:  • With LinkedIn ads, you can target people based on their professional identity, something that isn’t possible on any other platform. [03:13]• Although LinkedIn ads are more expensive than Meta ads, sales teams often discard 90% of Meta leads because they don’t meet the right criteria and aren’t suitable potential customers. In contrast, all leads generated from LinkedIn are high quality and are retained. [06:38]• LinkedIn Thought Leader Ads offer the ability to boost a personal post. [13:27]• Video ads are more engaging, allowing people to quickly get to know, like, and trust you. [23:22]• “People buy from people.” ~Ben Albert [31:50]• A thought leader for an ad should be someone who is not only willing but also has institutional knowledge about the company, its products, and its customers. [32:55]People Mentioned and Other Resources:1. Michael JordanKeep In Touch with AJ Wilcox:Website(Company): https://b2linked.com/Website(Personal): https://ajwilcox.com/ LinkedIn: https://www.linkedin.com/in/wilcoxaj/X: https://x.com/wilcoxaj—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #107 with Andrew Davis.  Since its invention, artificial intelligence (AI) has been advancing steadily, revolutionizing how we live and work. Contrary to popular belief, AI enhances creativity by improving our capabilities and performance in various tasks.Joining us today is Andrew Davis, a bestselling author and internationally acclaimed keynote speaker. In the episode, we dive into the fascinating world of digital doppelgängers. Andrew defines a digital doppelgänger as a virtual version of yourself that can perform tasks more effectively, swiftly, and efficiently than you could on your own.Andrew introduces Drewdini, his digital doppelgänger, and provides practical tips for creating your own. He also discusses the most effective prompts for ChatGPT when developing a digital doppelgänger.The discussion also explores the future of AI and the ethical considerations of using it without disclosing it to your audience. Andrew emphasizes the importance of transparency, noting that openly sharing your use of AI can foster greater trust with your audience.Additionally, Andrew reveals why he integrates personal learning moments into his speeches and how this approach resonates with audiences. Tune in to uncover Andrew’s unique formula for delivering powerful speeches and learn how he selects topics for his keynote addresses.Finally, learn what distinguishes Andrew as a top-rated global speaker and gain valuable insights into the three distinct audiences every speaker should address.During this episode, you will learn about:[01:22] Who is Drewdini?[02:51] Email Drewdini: [email protected][05:15] What is a digital doppelgänger?[07:49] How to start building your own digital doppelgänger[11:14] The best prompts for ChatGPT when creating a digital doppelgänger[18:39] What to anticipate in the future of AI[21:23] LST #74 with Julia McCoy: https://www.youtube.com/watch?v=rETNEKPlLz8[22:11] Is it ethical to use AI without the viewer's knowledge?[32:58] Why Andrew takes his audience on a journey through his personal learning moments in his speeches[34:36] Andrew's formula for delivering a speech[35:43] The Lumiere's Law[38:02] How he determines the topics for his keynote speeches[43:40] What makes Andrew stand out as one of the top-rated speakers globally?[45:48] The three different audiences you are always addressing at every speaking event[47:49] How to support and get in touch with AndrewLinkedIn: https://www.linkedin.com/in/drewdavishere/Website: https://www.akadrewdavis.com/Key Takeaways:  • A digital doppelgänger is a virtual version of yourself that can help you perform tasks better, faster, and more efficiently than you could on your own. [05:15]• You can get up to 30% better output from your GPT model if you treat it like a human. [16:37]• In the future, we might be able to monetize AI by giving it a piece of ourselves. [18:52]• "What makes a great speech is inviting people to go on a journey with you to find an answer that might be the right answer but isn't presented as if it's the only answer." ~Andrew Davis [32:58]• “We tend to use new technologies with the lens of the old technologies.” ~Andrew Davis [35:48]People Mentioned and Other Resources:1. Matthew Hussey2. Air AIKeep In Touch with Andrew Davis:Website: https://www.akadrewdavis.com/LinkedIn: https://www.linkedin.com/in/drewdavishere/Instagram: https://www.instagram.com/drewdavishereYouTube: https://www.youtube.com/c/AndrewDavisSpeaker—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/-This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to https://realbusinessconnections.com/

Learn Speak Teach Episode #106 with Jessika Phillips.You can WATCH the full episode here: https://youtu.be/CRVZFXoHNrMBuilding strong relationships with customers is essential in modern marketing. By embracing a serving-over-selling mindset, businesses can build trust and loyalty, leading to increased repeat and referral business while reducing the need for costly advertising.In this engaging episode, Jessika Phillips, the Queen of Relationship Marketing and founder of NOW Marketing Group, shares her personal journey and marketing insights. Jessika shares how the lotus flower serves as a metaphor for her life, symbolizing growth and resilience in the face of adversity.Just as the lotus blooms beautifully even in muddy waters, Jessika believes that no matter what your backstory is or what challenges you face, you can rise and determine your destiny.From losing her corporate job due to illness to building a thriving business, Jessika’s journey is a testament to creating one’s own destiny, no matter where you start. She discusses the unique culture of her marketing agency NOW Marketing Group, which prioritizes building strong relationships rather than just driving sales.Throughout the episode, Jessika discusses the importance of relationships in marketing. She underscores that relationships are the currency of business and provides actionable advice on how to develop the skills needed to build authentic relationships in marketing.Additionally, Jessika shares the backstory of Social Media Week Lima, an event where creativity and passion converge. Tune in to find out how to build relationships with your ideal audience, which will increase repeat business from existing customers and generate new referrals, ultimately contributing to business growth.During this episode, you will learn about:[01:14] The significance of the lotus flower to Jessika[03:30] Examples of moments where Jessika displayed the qualities of a lotus flower[08:34] How she rebuilt her life after losing her corporate job due to illness[10:06] The culture of Jessika’s marketing group[12:01] How can we develop the skills to build strong relationships?[15:17] Jessika’s superpower and kryptonite[17:12] The connection between relationships and marketing[21:09] The backstory of how Social Media Week Lima began[29:30] Book your spot in the upcoming - Social Media Week Lima 2025: https://sociallima.com/[31:14] Why relationships are important in marketing[35:36] How the NOW Marketing Group helps you create relationships with your ideal audience to grow repeat, referral business[38:18] How they deal with angry clients[41:20] Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer: https://bit.ly/4dRnDol[42:06] What the future looks like for Jessika[44:12] Best way to reach out to JessikaWebsite: www.jessikaphillips.comKey Takeaways:  • "It doesn't matter where you have been planted, what your backstory is, or where you are starting right now. You create and determine your own destiny." ~Jessika Phillips [01:52]• “The currency in business is relationships.” ~Jessika Phillips [09:50]• The sense of belonging isn't just about us; it's about caring for others and making them feel safe and valued through authentic, relational questions. [12:51]• Nowadays, 80% of buying decisions start online, and 60% of the sales cycle is complete before a potential customer engages with a representative from your business. [17:31]• Our name and relationships are the only things we truly own in this world. [31:25]• "If a client isn't growing with you, they are dying with you." ~Jessika Phillips [34:37] Keep In Touch with Jessika Phillips:Website: www.jessikaphillips.comLinkedIn: https://www.linkedin.com/in/jessikaphillips/Facebook: https://web.facebook.com/RelationshipMarketingJessika/Instagram: https://www.instagram.com/relationshipmarketingjessika/X: https://x.com/JessikaPhillips/

Learn Speak Teach Episode #105 with Justin Moore.Watch the full episode on Youtube: https://youtu.be/v7OZR8JT_HoSecuring your ideal sponsorships can significantly boost your success as a creator by unlocking your full earning potential. Mastering the techniques to secure these partnerships helps ensure you’re not missing out on significant opportunities and fully leveraging your potential.In this enlightening episode, Ben Albert interviews Justin Moore, the founder of Creator Wizard, which helps creators find and negotiate their dream sponsorships. Justin dives into what sponsors truly seek when partnering with creators and highlights how understanding and aligning with a sponsor’s marketing goals can set you apart and make your pitch irresistible.Learn how to navigate rejection when conducting psychographic research about your audience and discover how to leverage this research to showcase the genuine interest your audience has in potential sponsors’ products.Justin also introduces the ROPE method and the ARC Framework, essential guides for effective pitching and understanding what brands seek through collaborations.Tune in to discover whom to pitch, what to include in your proposal, and how to ensure your content aligns with sponsor expectations using the Sponsorship Wheel. Finally, Justin shares actionable strategies for securing repeat business and building lasting partnerships with brands.Don’t miss these expert tips that could transform your approach to sponsorships!During this episode, you will learn about:https://www.youtube.com/@CreatorWizard [01:12] The hooks on Justin’s YouTube channel[04:24] What sponsors seek when partnering with creators[09:23] The audience-first offer principle[10:08] Case study on where to start when reaching out to a brand – Step 1: Conduct psychographic research[14:32] How to navigate rejection when conducting research about your audience[18:36] How to utilize psychographic research data[21:29] YouTube Link Missing [24:53] The ROPE method: A guide to effective pitching[28:38] The 3 goals brands aim to achieve through collaborations with partners (ARC Framework)[32:36] Who do you send your pitch to?[36:21] What kind of proposal should you send?[39:20] Wizard’s Guild: https://www.wizardsguild.com/[42:58] Ensuring quality content for your sponsors: The sponsorship wheel -https://www.creatorwizard.com/post/what-is-a-sponsorship-wheel[45:48] How to secure repeat business from a brand[54:09]  Connect and support Justin MooreNewsletter: www.creatorwizard.com/join[54:36] Justin’s upcoming book - Sponsor Magnet: https://www.creatorwizard.com/sponsormagnetKey Takeaways:  • Sponsors aren’t just interested in your followers and views; they’re focused on their own initiatives and marketing goals. Your role is to show them how sponsoring you can help achieve those objectives. [04:38]• Psychographic research offers evidence that you can present to prospective sponsors, demonstrating that your audience is genuinely interested in their products. [18:36]• Your pitch should be relevant to a current or past campaign by the brand. It should also be organic, connecting to work you have previously published, which shows that your audience has a genuine affinity for the brand. [24:57]• To secure repeat business from a brand, maintain open communication, proactively reach out, assume the previous collaboration went well, and seek feedback on the success of the partnership. [45:48]People Mentioned and Other Resources:1. ElevenLabsKeep In Touch with Justin Moore:Website: https://www.creatorwizard.com/Youtube: https://www.youtube.com/@CreatorWizard TikTok: https://www.tiktok.com/@creatorwizardInstagram: https://www.instagram.com/creatorwizard/X: https://x.com/creatorwizard—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/