Localizing Ideas

The UAE is leading the race to own the future. Whether it’s vision 2030 or vision 2050, there’s no doubt that it’s a new dawn for Arab leaders. There’s a complete reshuffling of priorities and a quick acceleration to modernize and innovate. The reluctance of opening up to the world has now been replaced by an eagerness to be the first to leap heads on into the future. A flourishing economy is a magnet to businesses and investments from all over the world. But for businesses to succeed in the Emirates’ vision, they need to Arabize and futurize. Localizing visions of the future starts by localizing ideas. And that is what we do.

We are living in exciting times. We are on the verge of a new technological revolution that is changing how we experience the world and interact with each other. Do you remember when the internet became mainstream how it changed the world on all fronts? Well the metaverse and the web 3.0 are expected to be another big leap for mankind. The line between reality and virtuality is being blurred and the concept of space as we know it has become multi-dimensional. Today for gen z and gen alpha, their virtual spaces and avatars are as real as real life itself. For them, there’s not much difference between attending a concert on Fortnite or attending it in a physical stadium. Moreso, the pandemic has accelerated the adoption of the metaverse at all levels and at an unprecedented speed. But in this massively scaled network that is made up of billions of users interacting at all fronts, communication becomes of critical importance and localization would be key. From entertainment to edutainment, gaming to conferencing, leather wallets to digital wallets, technology has not only advanced us a civilization but it also bridged the gap between reality and virtuality. Localizing the metaverse starts by localizing ideas. And that is what we do.

The need for Arabic digital content is growing yet the supply is still much lower than the demand. Consequently the entry point to the MENA market for international content producers is through localization. Listen to our podcast to learn more about the state of digital content and the opportunities of growth in the Arab world.

Over the years, the team at DeafCat Studios have gained in-depth experience in video game localization working on global titles such as FIFA and Battlefield and also working with the smaller mobile games. Our process has been tested and optimized to produce a top quality product quickly and efficiently. This is also true for localizing Chinese video games and that is due to the fact that recently DeafCat established an operation in China and has Chinese speaking team members that help us close the cultural gap.Learn more about this topic in this episode of DeafCat Studios Localizing Ideas Podcast Series.

Generating leads to your business from the MENA regions requires you to have a very good communication plan that can resonate with your target audience. However, what works in China, doesn’t necessarily work in the Middle East et vice versa. For that reason, localizing your ideas in Arabic will bring you closer to your target audience and intern grow your business. So what does localizing ideas in this case mean? The answer, in this podcast!