Love You To The Core

As the episode suggests: LAYOVER LORE DROP! Since 2020, we’ve been building what is now known as “Layover" — a real-estate portfolio that has at various times included a villa in Tulum, an apartment in Mexico City, a plot of land in Joshua Tree, an (almost) lake house in Michigan, and a cottage by the sea in Nova Scotia. The latter just went live on Airbnb this week (link below!) so to celebrate, we’re walking you through our entire timeline and journey in the real-estate investment and short-term rental world, detailing why we got into it all, how our vision has changed over the years, and all of the places we’ve bought, sold, leased, and backed out of ;) along the way.RENT LAYOVER SEASIDE ↓Right Here

Eeeee a cross-over event! Xanthe caught up with Sara between the lines of our London trip, and absolutely GRILLED HER on her long-form content processes. You’ll learn how she maintains three (absolutely fire!) email newsletters, three (!!) substack publications, a blog, a podcast, a pinterest account… and the tea on ALLLL the systems that support her in showing up for ‘em.We also chat about how to be a good long-distance bestie, and the things we attribute to our ability to stay close even when we live far. A VALUE-PACKED AND VERY FUN EP!CONNECT WITH SARA ↓WebsiteInstagramPodcastNewsletterSubstack(And if you missed it, here’s a link to the last time we had Sara on the pod!)

deep down, you probably do know what you want to be posting about — you just don’t think it makes sense strategically and/or assume that people simply won’t give a sh*t. AM I RIGHT? today’s episode kicks off by a major perspective shift AND an approach to try re: sharing your life online, and then we get into discussion around a couple headlines including ↓• how platforms should be responsible for the spread of disinformation online • whether we can be legally liable for comments made on the posts we shareplus a freaky phenomenon of increased traffic accidents on major album release dates, the Guinness shortage in Ireland (!!) due to fuel-price blockades, cheap snacks at The Masters, and whatever the f*ck else came up, as usual!

Xanthe’s finally ready to get back on Threads, while Frank deletes it on air! Wtf is up with the online thirst for a villain story (re: Summer House)! Misc. Instagram Stories strategies and an impromptu crash course on them! How to analyze culture without being a hater! Why cigarettes being “in” are a sign of the times in such a major way! Plus the latest influencer x AI nightmare material! And lots of other random things, per usual!

Xanthe is fresh off the plane from Paris, Frank is deep into his Vinted addiction, and we’re getting into:+ Our candid take on saving money vs. living life+ Frank’s burgeoning business idea+ Living part-time in a city without your partner (foreshadowing)+ Why brands are setting standards around “takes” culture+ More drama at Chalamet HQ+ The Gossip Girl of the Gen Z celebrity sceneAnd, sign up for Xanthe's Culture Shift newsletter here.--PS: If you want to sponsor the next episode for just $50 USD, send an email to frank(at)ohsierra(dot)ca!

IT'S ANOTHER MONEY EPISODE FOR YA! Today we’re breaking down our Q1 revenue situation — which, TBH, was looking a little hairy riiiightttt up until…. well, you’ll have to listen to find out. We also discuss the ethics of using AI as a design tool, why you should book your 2026 travel now if you wanna save some cash, the latest hazing ritual happening at the White House, and DROP A DELICIOUS SOUP RECIPE into the mix, just for good measure. ENJOY.--This episode is brought you by Pitch Perfect, a pitching and visibility program for creative entrepreneurs. Pitch Perfect is open for early-bird enrollment right now, and it will teach you how to actually pitch yourself — to podcasts, publications, and partnerships that make you a reference point in your field. Use code LYTTC to get $100 off your enrollment! And if you need a lil appetizer, check out host Chelsea's free podcast Art of the Ask where she shares all about asking for what you want, from new clients to hefty discounts and more.

WE’RE BAAAACK with a big announcement about the future of the show and a classic roundup of random shit we read about on the internet and the takes you may not have needed but will be SO glad you heard. promise. in today’s lineup:Harry Styles album reviewGen Z James BondShrimp or enemy?Timothée’s opera dramaThe FDA vs. Big PenisIf you like the episode, share it with a friend or to your IG stories! you will be rewarded with our undying admiration, and years good luck.

Xanthe gained almost 2K new followers in January WITHOUT a single trial reel, paid ad, or viral post… and actually spent less time creating content than before. In this episode, she reverse-engineers her strategy step by step to show you exactly how she did it, anddddd goes through all the steps for YOU to create a strategy that yields similar results. Consider this your proof, ONCE AND FOR ALL, that you don’t have to pay to play — in time, money, energy, or ethics — to scale your online platforms!Mentioned in this episode ↓Life of the Party ProgramSocial Life CommunityLeisure Ethic TemplateCulture Shift Newsletter

WOOOO! We’re fully back to our LYTTC roots today with a medley of god-knows-what from our Harry Styles concert plans, Xanthe’s solo travel shenanigans and Frank’s week as a bachelor in Barcelona. We also reflect on a profound post from Chelsea Fagan re: life lessons on marriage, aging, and putting celebrities on political pedestals. Remember to leave a review if you love us and send us recommendations for our next deep dive topic if there’s something you want our take on!

Since moving to Barcelona with nothing but a few suitcases, we’ve been rebuilding our closets with clothes we feel REALLY excited about wearing, pouring more energy into developing our personal style so we can show up in the world in a way we’re proud of. For Xanthe, this helps her stay “camera ready” for content, and for Frank, it’s helped him transform his intellectual passion for menswear into a wardrobe that inspires him just as much. We share specific practices for what helped us find our style over the last few months, plus a full debrief on the Spanish Visa process (mission complete!), a flashback to where we were in 2016, some speculation about Harry Styles’ new album, and a discussion on why Trial Reels are getting so much hate right now.TODAY’S SPONSOR ↓ Kaileen Elise Sues is an intuition coach for woo-leaning high-achievers who want it all in 2026 — except burnout — and she’s hosting a Vision Boarding with Intuition workshop. In the workshop, you’ll craft a vision that *delights* your inner child, *celebrates* where you are now, and *aligns* with your future-self, AND you’ll learn new ways to tap into your inner wisdom on the daily.Here’s what you can expect: A 90-minute live class on January 29 at 1-2:30pm CST with replay.A visioning toolkit with a guided meditation, journal prompts, and templates to keep your visions flowing.It's regularly $88, but just $44 when you sign up now!!

We didn’t reach our revenue goals in 2025, but we’re feeling rich anyway ;). We’re kicking off our first episode of the year with a financial review of the past 12 months, sharing:The personal finance and budgeting process that allowed us to save more than everWhy we didn’t reach our revenue goals for 2025 and what we’re doing about it this yearOur savings strategies and how we’re modifying our investments this year(Lack of) progress on our debt, and why we’re not stressing about itPlus lots of the little money tools and tricks that we’ve loved this year!This episode is sponsored by Lemonade Co.’s Social Impact Comms Club! Lemonade Co. are offering 50% off the first 3 months of this brand-new community offer to the first 10 folks who sign up via this link: http://lemonadeco.ca/comms-club

It's a surprise bonus episode!! To cap off the year, we’re comparing our 2025 predictions to what actually came true, and forecasting content creation themes for the year ahead. We get into lotssss of practical recommendations on how to navigate the weather, including:how to create “messier” content this year while navigating the fine line between effortlessness and carelessnesswhat the new hyper-niche algorithms will mean about how you create, consume, and collaborate in the new yearwhy folks are leaning further into imperfect creativity, embracing a lack of symmetry as a signal of humanity in response to AIand PLENTY more.LINKS ↓social life (save up to $264/year ‘til January 6th!)last year’s predictions episodepinterest predicts 2026zoe’s 2025 articlethis British inclusivity initiative

Everyyyyybody’s talking about long-form content, becoming a cultural commentator, and ~having an opinion~ as an essential part of your online presence come 2026 — but there are some serious elephants in these rooms and we are CALLING ‘EM OUT TODAY. In this episode:+ A deep dive into the role of journalism in the internet age+ The problem with the “smart is the new influencer” movement+ Why we’re burning out on opinion-based content (and need “vibes” more than ever)+ What to consider before you pivot your content to long-form+ How to decide whether to hop on another platform (cough cough linkedin!)+ “Instagram is television” and what that means for your strategyIf you enjoy this ep, please leave us a review! TYSM!This episode is sponsored by Sobremesa Institute, the unconventional Spanish school. Explore the 2026 in-person language immersion here, and find all of their 2026 offerings here.

Ooooh we are SO back! In today’s episode we explain the decision to shift to a fortnightly format, analyze the “words of the year” (and choose some of our own), flaunt our terrifying lack of musical prowess, and celebrate two heroes of our time: Sabrina Carpenter and Franklin The Turtle. wait, what?Today’s episode is brought to you by Social Life, the social media support system that solves your content execution problem, keeps your creative spark alive, and meaningfully grows your business — without asking you to post more, perform harder, or please the [petty] algorithm. It’s launching at the lowest price + with a sweeeeet bonus December 10-16, so make sure you’re on it (here) to be notified when doors open.

In honour of gift guide and roundup season, the topic of TASTE is front of mind for all of us, whether we know it or not. In this episode, we unpack:• What means to “have taste” vs. “make taste”• How much of what we see/perceive as “taste” is actually just copying someone else’s• The difference between a curator and a creator• Taste and influence as adjacent (but not mutually exclusive)• Rejecting the “good taste/bad taste” binaryAnnnnnd then we explore:• Learning how to describe what you like• Taste as a product of self-knowledge• An argument against gatekeeping the good stuff• Why being mainstream isn’t tastelessOther topics include: finishing our Spanish visa journey, starting Spanish lessons, our owned media platform plans, the Charli XCX Substack discourse, and the infamous pink J.Crew sweater.This episode is brought to you by Liv Rollings, the marketing gal for creative entrepreneurs who think too much about marketing, but care too much to stop. On December 4th, Liv is running a free live workshop for creatives called But First, Marketing where you’ll do a live build of a marketing strategy that you can take into 2026 that feels creative and fun to execute, combines it with strategy and helps you to prioritize it above your client work. Visit @livrollings on Instagram to learn more or sign up here.

Are there ANY heroes when it comes to social media? Today’s episode is a deep dive into the immorality of the metasphere as they rake in billions from the “scammiest scammers” (their words), if it's possible to create ethical online spaces, what the future holds for how we all lead and scale our communities, and whether the return of Vine will be the saviour we’ve been waiting for. Spoiler alert: we’re gonna have to save ourselves. This episode is brought to you by the Harmonious Living Program — a four-month group experience for high-capacity women who are accomplished, driven, doing all the things , but want to feel more grounded and alive in the middle of it. Winter enrollment is open now, and our listeners receive $300 off until December 31, 2025. Learn more at ashleighchenry.com/group-coaching to move from overdrive and over-functioning to harmonious living.

This week, Xanthe is joined by somatic depth coach Antonia Dolhaine, in a conversation around identity, impact, and desire. Our discussion was RICHHHH with insight around topics like:• How to safely share personal information online as someone who works in support of others• Choosing a business model that scales depth, impact, and rest• Amplifying your values through your community without relying on social media• Being an eternal student and how to lead when you’re still in process• The emotions that can guide you toward uncovering your true desires• Looking at your work as a channel for your creative energy rather than a niche you’re stuck in• Our societal obsession with self-definition and why we’ve become so obsessed with titles• Detaching your identity from your leadership and learning who you are outside of itAntonia is a former Cirque du Soleil acrobat turned somatic depth coach for uncommonly curious, creative, and ambitious beings seeking to answer the question: “what’s next?”. She draws from extensive training and experience in somatics, depth psychology, and systems-oriented work to support her clients to reach their peaks by befriending their depths.CONNECT WITH ANTONIA:antoniadolhaine.comspaceunknown.substack.cominstagram.com/antoniadolhaine

TODAY, WE TREAT YOU TO:• The latest porn-inspired optimization trend: nutmaxxing• A disturbing pattern of woman-hating on the fall fashion runway• Why you probably don’t want to follow the “betrayal list” trend• The badass results of Gen Z’s global political activism• A promising cultural advancement for fans of the Irish Goodbye• Instagram’s latest updates to make it even harder to connect on their appThis episode is brought to you by The FIXR Series, a monthly workshop membership from Sam MacKinnon. Each 45-minute workshop tackles one specific friction point in your business — whether that’s scattered priorities, messy workflows, or systems that just don’t fit anymore. If you’re ready to stop patching holes and start running your business like it’s built to last, head to ⁠samanthamackinnon.com/fixr-series

IN THIS EPISODE ↓• A follow-up re: Taylor Swift and why the album may be growing on us but the intent behind it is not• The dangers of tying your income to your art and whether or not it’s possible to make money from things that matter to you• What Barcelona has taught us about collaborative vs. competitive business models• The “intimacy economy” and how folks are exploiting TMI-style content as an attempt at fake connection• Why banning social media for minors is an optimistic vote for the future• The concept of the “consideration span” and what it means for keeping attention on your long-form contentThis episode is brought to you by Constellations, Scorpio Season: a group experience for holistic support through potent energetics so you can own the transformation that’s in store for you — while tapping into to your intuition, and emboldening your hope in humanity. Visit http://hollismm.com/constellations to sign up today.

Well, Taylor Swift’s worst album just dropped and we are giving our fulllllll review. That's alongside some updates we’re making to our business (and the podcast!) this quarter, a truly brutal FMK surrounding french delicacies, and Xanthe’s passionate take on read receipts in relationships. ENJOY.

Finally, some optimism! Online dating is dying! Flex culture is just faking it! Butter yellow is still in style! We don’t have to move again for a long fucking time! Also, we ask a question at the end that we’d genuinely love to know: what are 3 things you can talk about for 3 hours with no prep? Send Xanthe a DM at @xanthe.appleyard once you have your answer!

Except, no we don’t! Today’s episode goes deep into:• The implications of government censorship in the U.S. as Jimmy Kimmel gets taken off air• Trump’s new TikTok project and what an insular MAGA-led social platform could mean• How to keep our private spaces safe from hateful viewpoints• Why it can be valuable to follow people who don’t share your politics• Impacting positive political change by taking your head out of the sand• We also share a little update around our move to Barcelona as we get setup and settled!LINKS:The NutshellSocial Life

This week's episode gets into ↓• Why Xanthe’s had a violent change of heart about re-entering TikTok• Another super creepy initiative from Meta’s AI department• How social media is informing the way books are written and promoted• “Performative intellectualism” and Taylor Swift’s role in it• The new Sabrina Carpenter album and its influence on the youth of today• Alo Yoga’s alarming foray into luxury handbags• The ghosts of the cottage trying to keep us from leavingAnnnnd, Social Life is launching to the waitlist right now and so you can save major money! Hop on it here.

Just a full-on LIFE UPDATE EPISODE detailing the BTS of securing our long-term lease in Barcelona, a status report on the cottage Airbnb launch, and everything we’re focusing on for the week before we officially relocate to Europe! ENJOYYYY.

XANTHE’S MOM IS ON THE PODCAST!!! We cover:• Her career journey from pregnant college student to CEO of a major healthcare organization• How she balanced being a present single parent, healing herself, and making ends meet• Living below the poverty line and resourcing community as “her village”• Our family dynamic of loving roasts, self-awareness, and intellectual intimacy• Her experience as an artist whose relationship to creativity has evolved over decades• Being the parent of an entrepreneur and how she really feels about all the risks we takeAnd so, so SO much more.Sue Phipps is the CEO of Hamilton’s Canadian Mental Health Association. You can learn more about their work here.

UMMM WTF — THIS IS OUR 50TH EPISODE!! We didn’t do anything special for it but you will be graced with a chat that goes in every possible direction which honestly feels like the BEST way to celebrate. We cover:• Frank’s birthday weekend recap! Ft. pregnancy smut fetishes• Being ~perceived~ in a tiny town and the rumours we’re hearing about… ourselves• How we’re managing coming up $75K short on our pre-move money goal• Being in our “no goals” era and letting our Spain chapter surprise us• How to find your way in a new city by following what feels good without expectation• The collective decline in BOOK READING (for which we blame TikTok, obviously)PS. The Social Life content creation membership is launching again this month! Make sure you’re on the waitlist here to get first dibs + lowest pricing!

The banter is on POINT this week if we do say so ourselves!! Including:• Money check-in one year since we did our “Spending Diet” and started actually budgeting!• DEEEEP analysis on the entire Taylor and Travis Internet-breaking situationPlus lots of life/cottage updates because there may not be much to do around here but let me tell you, WE ARE DOING THINGS.LOTP IS $800 OFF ‘TIL THURSDAY ↓Jump in right here.FRANK’S BDAY SALE ↓Get 38% off the Leisure Ethic template with code HBDFRANK this weekend only, starting Friday, August 22!Get it here.

TRUCK GIRL SUMMER IS NOT CANCELLED! On this week’s episode, we force you through a 20-minute tale recapping our obscene vehicular drama of the last several weeks. BUT THEN, we get to the realllll good stuff, like:• The sex recession and how current culture has shaped our intimacy habits• The dying art of hanging out (and why our social lives can feel like such a strain as adults)• Becoming the vibe you see for yourself and what it actually takes to “be aesthetic”We reference several links in this episode, including:How Social Media Is Fuelling Gen Z's Sex RecessionThe Dying Art Of Hanging OutHow To Become More Of The Vibe You See For YourselfAlso, LIFE OF THE PARTY IS $800 OFF!! Grab your spot here.

Three is not a crowd when it comes to running this business smoothly, and Sam is the glue holding Frank and I together 99.99% of the time (this interview, included). Today, we have the pleasure of sharing her strategic brilliance with the whole class, sharing a behind the scenes look at our own operations as well as the structures, mindsets, and even data (ew!), that have allowed us to run our business like a business, and catalyzed the success we’ve seen as a result. We cover:• The intersection of intuition and information, and why making business moves based on vibes alone could be holding you back from your bigger vision• Sam’s experience starting from scratch on Instagram and why she’s thriving with fewer followers• The real reason why most creatives are so data-avoidant, what it’s costing us, and how to move through it to face the facts that will get your further• The controversial “Charisma Factor” when it comes to finding success as an online leader• How to set milestones you’ll actually reach, so you can finally stop scootching the same goals into the next month, every month• Sam’s experience rebuilding her business during mat-leave and forgiving herself for having different priorities as she grew her family• Simple structures and ideas for managing your marketing and working in your business without sacrificing family time, mental health, or restThis episode is inspiration for the visionary who can’t seem to get their goals off the to-do list, packed with tons of practical tips and a sprinkling of tough-love… which TBH, we needed too.CONNECT WITH SAM ↓Instagram FIXR Workshop Series (use the code FIX20 for 20% off 6-month passes!)Reach out directly here

WE MADE IT TO CANADA, BARELY. We’re reliving the rollercoaster 72 hours from leaving LA all the way to landing at the cottage, covering harrowing tales such as:• The Mattress Pickup Gone Wrong• The Serendipitous Pizza• The Poorly Timed Bathroom Flood• The Seat Assignment Snafu• The Checked Bag Scam• The Fountain Pop Shortage• The Double Bathroom Debate• The Most Thoughtful Gift• The Impromptu Birkenstock Jog• The Driveway Pregnancy Test• The Emotional Support Breakfast Sandwich…AND SO MUCH MORE!PS: Life of the Party is launching to the waitlist at $1000 off ‘til Thursday, July 31st, at 9AM EST. Get the discount here!

Warning: if you are a Labubu or a Tradwife, you may feel personally victimized by this episode. In another book review episode, we explore two main threads of Girl on Girl by Sophie Gilbert: Voyeurism in the online space, and weaponized wifehood as a tactic to quell women’s liberation. We cover:• “Specular media” and how exposing our lives is a mechanism to feel less lonely• The phenomenon of marketing through “real” personalities (and why it works so well)• Voyeuristic content as a means of controlling the narrative in a world stacked against us• Universalizing the personal as a creative act (especially for women)• The harmful origins of the tradwife trend and the concerning obsession with wifehood• What the Labubu craze is telling us about modern adulthood and consumerism• Patriarchal structures disguised as “feminine leisure”Launching next: Life of the Party. Hop on the waitlist here for $1000 OFF!

It's a real mixed bag episode! We cover:• Move updates (car sale, packing plans, wardrobe drama, bucket list restaurants, etc.)• Xanthe’s first (and last) time flying in Frank’s tiny plane• Two highly essential summer drink hacks that will change your life forever!• The Reels strategy that has Xanthe starting to see Instagram growth again• “Carrot Content” and how to reach new eyes while nurturing long-term community• The Great Egg Heist of 2025• Meat x Fruit collabs• A brief — but premonitive — rant about Labubu maniaAlso, Social Life is enrolling ‘til Friday only! Hop in here.

IT’S ALL HAPPENING! We’re leaving LA in less than three weeks, the plot has thickened on our truck scam, and in the chaotic format you’ve come to love, we cover:• Why Instagram Stories are the weakest link in the social media ecosystem• How to live a richer, more enjoyable life by releasing the “good vs bad” binary• A STEAMYYY brand partnership opportunity• The Social Network Part II announcement and Meta’s ongoing f*ckeryPlus an open call to buy our car, rent our apartment, adopt all our furniture, or just come hang out and drink wine (DM me @xanthe.appleyard if you want in on any of the above).Here’s the link to get the Social Life early bird discount (expires Thursday!)Here’s the link to buy our Range Rover. Yes, for real.

If you’ve invested time and money into your marketing but still aren’t creating content that actually sounds like YOU, Ylani helps turn your inner voice into an outer presence. In today’s episode, you’ll learn visualization and journalling practices to guide your social media strategy towards an expression of your TRUE self. We cover:• How to stop over-analyzing your thoughts so you can actually start sharing them• Tapping into your inner knowing to make decisions about content creation and feed aesthetic• The dangerous ways that ChatGPT is helping you hide in plain sight• Ways you’re covering up your own POV by copying the leaders you’ve learned from• Why trusting your voice is the secret to better engagement and a more invested community• Exploring new mediums as a tool for more creative confidence on every platformConnect with Ylani ↓InstagramSubstackPodcastWebsite

The average American home holds over 300,000 items, so... just sit with that. This is a super silly life update episode stacked takes about maximalist homes, foodie culture, celebrity hot spots, being a socially awkward adult, manifesting fig cookies, and whatever the fuck else comes to mind. It’s random, it’s inconsequential, and it’s just what the doctor ordered.Also, Social Life is launching to the waitlist right now, so hop on it to get access to 40% off at this link.

It's a book review episode! We’re discuss the whistleblowing Meta memoir Careless People, and how the disturbing insights found within it will shape the way we do business on social media forever.We cover:+ Whether or not the algorithm actually is out to get us+ The role social media plays in elections + politics+ The (lack of) morality in the targeted ads worldPlus lots of other tidbits from this high-key terrifying (but also essential) read. Oh, we also gently roast Gen Z for an annoying but actually kind of smart partying habit, reminisce about Vodka bars, and confess our new exploration into the world of designer replicas.MENTIONED IN THE PODCAST ↓ The Marketing Shift is happening this week, and it’s free! Get instant access to the workshop, community, and co-working sessions this week right here.

LOIS IS BACK! We’re talking on 2x speed about all things messaging and sales, going in on topics like:• Sales psychology, buyer types, and how to align your approach with the people you ACTUALLY want to attract• What exactly a “marketing language bank” is and why you need one to build more confidence showing up and saying what you mean• The antithesis to creative stagnancy and how to break free from feeling trapped in your own brand• “Positioning” as a verb, reading the room and adapting your message for the current cultural climate• Why the traditional “copy/paste” messaging strategies aren’t working anymore (and never really did)• How to create messaging that can evolve with you as your opinions and perspectives shift• The comparison trap that is THREADS! And the secret to letting negativity roll off• How to actually engage in a healthy discourse online even when you disagree• Why the trust of our community is so critical right now, and how to adapt our content in response to that (hint: it’s not just slapping a story into a sales email and calling it a day)• Making the shift from competition → collaboration and the role strong messaging plays in being able to confidently share your community with others• How we co-created the Uncategory method and what an aligned collaboration actually looks and feels like behind the scenesWe mention Uncategory 9834082 times so here’s the link to hop in, if you’re curious. It's currently $100 off until June 10!(Here’s a link to Lois’ original episode from the last retreat if you want to binge our chaotic collaborative energy for another 60 minutes).

This week’s episode is packed with discussions around:• The problem with the “propaganda” trend and how it got so popular• How to navigate posting something you change your mind about or learn from• Whether getting “distracted” from your goals is inherently badSome moving updates including:• That time Frank stole from a poor innocent college girl• A “wrinkle” in the pursuit of our white pickup truck dreamsAnd marketing strategies like:• A campaign idea if you want to call in more local community to your online platforms• How to pivot your content when your capacity to write captions feels limitedMENTIONED:• The Uncategory waitlist (you’ll get the free workbook we mentioned as soon as you sign up!)• This podcast episode with Lois (one of our most popular eps!!)

It's a deep dive on all the steps we’re taking to dismantle our life in LA, spend the summer in Canada, and then move to Barcelona in September! We cover:• Which Spanish Visa we’re applying for and the steps we’re taking to get it• Tax implications we’ll navigate as Canadians in Spain• What we’re packing, selling, and sending to make the move• The health insurance situation while bopping through multiple countries• What we’re doing about vehicles and drivers' licenses• Our plans for landing in Spain and finding a place to live• Xanthe’s new equestrian pursuitsThis episode can serve as a resource if you plan to move to Europe — or just a rundown on what we’ll be up to over the next 17 weeks, if you’re nosy like that.LISTEN WHERE YOU GET YOUR PODS! ♡

There’s no LOL in the constitution! Today we unpack two recent studies around how using abbreviations in your marketing might be rly hurting ur biz and why “safety” is the hottest marketing tactic for the younger generation.We cover:• The difference between communicating casually vs. carelessly•  An important debate about coffee cup lids• How we feel about the new Spotify announcement around visible data• An uptick in offers that promise “safety in the body”• The partier to entrepreneur pipeline and how raging in our 20s helped us build more resilient relationships with our businesses• Move abroad logistics like business operations and bankingAnd with six months of podcasting under our belt, we’re seeking feedback on what you’ve loved and want to see more of on the pod. Leave a comment below or shoot Xanthe a DM on Instagram!SPONSORS:It’s Launch Your Own Way season! This program had a massive impact on the success of our business over the last three years, and Kelsey is offering 10% off to our listeners with code LYTTC here.

Surprise! Or, you can at least pretend to be. After two weeks of amazing guests, we’re back in the rhythm to bring you an Appleyard classic of life updates laced with takes about marketing in the digital age. We cover:• “Robot Friends” and another reason not to trust Mark Zuckerberg• Our unique dilemma as millennials raised by the internet• The recent resurgence of early 2000s indie music• Why TikTok is undeniably the “cooler” platform• Colour science and an (allegedly) new hue gracing our eyeballs• Bon Iver’s incredible album launch campaign• And obviously… moving to BarcelonaIf you loved this episode (or have any discussion requests for the next one) review / comment / tell all your friends!

From building an app in public to hosting events with major brands, Camber founder Mady Maio is proof that messy action is where the magic happens. Cozy on our couch in LA, we giggle and yap and go deep on:• How Mady manages her personal brand online while building a business beyond herself• Her experience stepping away from her popular podcast, Okay Sis, and what self-expression looks like without that medium in the mix• How she’s using Substack to expand the Camber community• The ChatGPT and content creation debate, where it helps with efficiency and where it hinders our confidence• Fostering brand relationships with major partners like Netflix and Amazon Prime and how that has supported Camber’s ability to create so much valuable free content• Pivoting a brand in the public eye and having the stamina to stay the course as it evolves• Her experience creating an app from scratch and the lessons learned as they get ready to relaunch it as a web platformTo connect with Mady:InstagramTikTokTo learn more about Camber:WebsiteInstagramTikTokSubstack

This guest episode with Hannah was SO full of rich reflections on content, self-trust, leadership, and committing to living a creative life on your terms.We cover:• What it means to live and lead unapologetically• Behind the scenes of Hannah’s prolific content creation process• Juggling a multifaceted career as an agency founder + content creator• Betting on yourself and figuring it out along the way• Staying connected to your vision and being open to surprising yourselfGUEST LINKS:Follow Hannah on InstagramListen to the How I See It podcastWork with Unapologetic StrategiesSPONSOR LINKS:Pitch Perfect (Get 10% off ‘til April 28th)

Last week’s debt episode sparked so much discussion, we recorded a follow-up! In this episode, we answer some of the most common questions while shedding light on a few different dimensions of our money journey to add further context to the conversation.We discuss:• How we decided to invest in a local natural wine shop last year, and what it will look like when we leave LA• The profitability of short-term rentals and our experience investing vs. profiting off of the spaces we’ve listed on Airbnb• The negative implications of the Airbnb industry and our future plans for navigating the short-term rental space• Our personal finances and what accounts we keep separate• Why Xanthe is the primary breadwinner, how that affects our relationship dynamic, and how we navigate running the household and business on a single income• Things we disagree on when it comes to money• The emotional elements of purchasing properties and making large investments• Mindsets that helped us get out of the debt and overspending cyclePS. Everything in our online shop is on massive sale right now! Stack your social media skills for 34% OFF using code ERA34 at checkout.

Tax season is bringing up lots of money shit for our community so we wanted to shed some light on our entire business finance trajectory — what it took to get the business off the ground, the financial struggles along the way, and a full rundown of where we’re at now in terms of debt, investments, and perspective on financial risk.We cover:• How we finally saved enough to pay our taxes this year• Our finances when we met and how Xanthe finally stopped living in overdraft• What we invested to start the business and where our finances were at when we launched• How we bought our Tulum house and the debt incurred from purchasing + renovating it• Why we had to shut down our agency and the financial implications of that decision• Selling our Tulum property and where we reinvested the cash• What debt we’re currently carrying and our repayment goals• Beliefs around debt, taking financial risks vs. being “responsible”This is a robust conversation about both financial failure and financial opportunity — with a very loud acknowledgement of the privilege that has underpinned every success we’ve had, money and otherwise.If you have any questions about any of the topics or experiences we covered, please reach out to @frankappleyard or @xanthe.appleyard on IG! We’d love for this dialogue to continue and deepen!

There’s an energy of RECKONING happening in the online business world right now, with so many of us rethinking offers, restructuring systems, realigning messaging, and entering Q2 with new perspective on how we want our work/life to feel. This episode is a response to THAT.We cover:• How to predict revenue for offers you’ve never launched before• What to reflect on before you tear it all down to make sure you rebuild a business you actually LIKE• Quarterly visioning and updating (or abandoning) goals you set at the top of the year• Why we’re retiring the majority of our education offers this month• What to order at our favourite restaurant in LA (Night+Market, we miss you already)• The “soft matter” of ranch dressing (and another creamy condiment we’re obsessed with right now)• An absolutely genius marketing campaign around the cost of eggs• Strong hot dog-related opinions• A disgusting fish that is actually just misunderstood

This week’s episode is a mishmash of life updates (see: title), marketing musings (like the “not knowing what you want to say” epidemic, and the goldmine of opportunity that is long-form content), a viral delusion that has TikTokers losing a lotta money, and speaking of a lot of money, is social media just the new gambling addiction? Unpack it all with us wherever you get your pods.We discuss:    •    Frank is a pilot!    •    8am workout classes    •    Airport Theory    •    Prune fingers as an evolutionary trait    •    Puppy yoga and a revision of the dog hierarchy    •    Good books vs. bad books    •    The dual-sleeper honeymoon suite in Business Class    •    Xanthe’s digital detox reflections and the gambling addiction that is content    •    How to escape the “not knowing what you want to say” epidemic    •    The goldmine of opportunity within long-form writing    •    And of course: LEAVING LOS ANGELESTune in and let us know whatcha think! P.S. you can still join Social Life right HERE.

Today's episode is PACKED with a productive conversation around being chronically online, and how to make it feel less shitty, despite all the screen time. We go deep on the things we all FEEL but never really SAY about spending all our goddamn time on the internet, like:    •    How much less time we have to get shit done in a day    •    The fact that being online actually DOES contribute to our success    •    Social media usage as a habit vs. a choice    •    The loneliness epidemic and where we’re missing the point on digital connectionSOCIAL LIFE:The only social media platform you won’t need a detox from, is live for your perusin’ right here.REFERENCE:We’re riffing off a few stats we heard in this podcast episode!

HUMBLED was how I felt after recording this episode with World’s Best Website Copy Girl (and IRL best friend) Sara, from Between The Lines. We chit chat about our LA trip a little, but mostly Sara live-coaches me on getting my website’s shit together, drops tons of tea on how to build a ridiculously successful business with an exceptional reputation without needing to rely on social media much at all, and we go in on the concept of showing up as your whole self on the internet while exposing a few of each other’s best-kept secrets, along the way.Part two of this episode comes out Thursday on Point Of The Story where we get so fucking for real about what it means to actually be a LEADER in the current online landscape, so make sure you’re following so you can follow the plot, with us.SARA’S IGSARA’S WEBSITESARA’S COURSESARA’S PODSARA’S SUBSTACK

In one of our richest conversations around social media politics to-date, we reflect on the article “You Can’t Post Your Way Out of Fascism” and the role we all play as leaders in supporting our communities in not just reacting to what we share but taking action on it (political or not). We also dive into the concept of the Two Tiered Internet, debating whether public search engines are becoming obsolete (or at minimum, totally useless), explore the horrors of the 60-hour work week at Google, declare it “MAKE SHIT HAPPEN MARCH,” and tell some tales from our Hawaii trip because we’ve gotta have some silly shit in here, too.