Made Locally

What if the biggest obstacle holding back your income isn’t your skill but your pricing and positioning? In this episode of Made Locally, host Rajul Jaswa sits down with Jean-Michel Chalayer, founder of LeSalon and CEO of Jena, to break down the real economics of going solo in the beauty industry. From why most professionals undercharge to how just 100 loyal clients can fully book your schedule, he shares practical strategies to help you build a profitable, independent business without relying on platforms that eat into your margins.

Made Locally is for the entrepreneurs building amazing local businesses. The owners, operators, and founders grinding every day to create something important to their communities. Made Locally is produced by Keystone and hosted by Rahul Jaswa. Each episode explores the stories, tools, and strategies that successful local businesses have used to acquire customers, build strong local brands, and grow rapidly and profitably. No theory. No fluff. Just practical insights and best practices from entrepreneurs that have been in the trenches. From the best online marketing strategies to systems and protocols that improve retention, from hiring the right talent to automating the most painful and mundane parts of your business, this is your playbook for growth. You’ll hear real stories, honest lessons, and proven strategies from operators who’ve been in your shoes and done it right. If you’re trying to get more customers, make smarter decisions, and build a business that lasts, this podcast is your unfair advantage.