Made to Matter

https://www.madetomatter.coach/Take the entrepreneurial diagnostic tool: https://diagnostic.madetomatter.coach/What if the secret to finding great leaders isn't posting job ads—but never posting them at all? Max Hansen, founder of Y Scouts, reveals the leadership hiring framework that's transforming how purpose-driven companies find exceptional leaders.What You'll Learn:✅ The 3 elevated behaviors every true leader must have (relentless learner, developer of people, results-driven)✅ Why "sooner and clearer" conversations are the most critical leadership skill right now✅ How AI is transforming recruiting (and what it will never replace)✅ The dangerous trap of traditional job boards and why they create turnover✅ How to use AI for personal development without losing critical thinking skills✅ Why doing things "the long way" is becoming competitive advantage again✅ The entrepreneurship advice that prioritizes freedom and health over hustleAbout Max Hansen:Max Hansen is the founder of Y Scouts, a leadership search firm that helps purpose-driven companies find purpose-driven leaders. After building a $50M+ recruiting company that placed over 50,000 people, Max pivoted to focus on leadership-level search with a unique approach: never posting jobs, focusing on soft skills and values alignment, and using a proven 3-part leadership model.Resources Mentioned:🔗 Y Scouts - https://yscouts.com 🔗 Roll Visioning Tool - https://rolevisioning.com 🔗 Zenith OS (Rich Chevron) - Personal AI coaching framework Ready to build what matters in your business and life?Subscribe to Made to Matter for weekly conversations with entrepreneurs who are building purpose-driven businesses.📌 Leave a review and let us know your biggest takeaway!Timestamps:00:00 - Introduction: The lost art of accountability in leadership 02:15 - Max Hansen's background and journey into recruiting 04:05 - Starting a recruiting firm right after 9/11 06:06 - The $50M company that led to dissonance 09:08 - Why Max started questioning contract-to-hire recruiting 13:18 - The birth of Y Scouts and leadership search 15:18 - How leadership search differs from traditional recruiting 18:08 - The 3 elevated behaviors of true leaders 20:04 - Why Y Scouts never posts job ads 23:00 - Max's purpose: Helping others better succeed in life 26:00 - The future of recruiting and AI in 5 years 34:22 - The #1 leadership trait: Holding people accountable 36:11 - Clear agreements: "Who's doing what and when?" 38:07 - Using AI for personal development (Zenith OS) 42:06 - The danger of efficiency shortcuts and losing critical thinking 44:02 - Why Apple's AI commercials miss the point 46:40 - The importance of boredom and disconnecting from technology 48:26 - Advice for entrepreneurs: Prioritize freedom and physical health

Book a 30m call with Adam: https://www.madetomatter.coach/re-purpose-callhttps://www.madetomatter.coach/Ben Robertson quit his newspaper job with no backup plan, taught himself to code, and built a profitable AI software business—all while working just 20 hours a week.No $3 billion exit. No venture capital. No hustle culture.Just enough money to bake bread, mow his lawn, and spend time with his four kids.In this episode, Ben shares:✅ How he validated his business idea BEFORE building it (using free SEO research)✅ Why 70-80% of his customers chose subscriptions over one-time purchases (he was shocked)✅ The "stress pancake" problem with middle management—and why he walked away✅ His first $15 sale from a complete stranger (and why that moment changed everything)✅ The "Rich Life" framework that helped him define success on his own terms✅ Why AI coloring pages became a profitable niche (5,000+ monthly searches for "mushroom coloring pages"!)This isn't your typical startup story. Ben didn't chase unicorn status—he chased freedom.If you're tired of working 50-hour weeks to afford a life you don't have time to enjoy, this episode is for you.⏱️ TIMESTAMPS:00:00 - Introduction02:15 - Quitting the newspaper with no backup plan08:30 - The Merge Apprenticeship: Getting PAID to learn15:42 - From Gatsby to building his own business23:18 - The "stress pancake" of middle management28:45 - Validating the coloring page idea with SEO35:20 - First $15 sale from a stranger40:12 - 70% chose subscriptions (not what he expected)45:30 - Working 20 hours a week: How he does it52:18 - The "Rich Life" question that changed everything🔗 CONNECT WITH BEN:• Color Bliss (his AI coloring page business): https://colorbliss.com/• Ben's personal blog: https://ben.robertson.is/🔗 CONNECT WITH ADAM:• Made to Matter: https://madetomatter.coach• Free 30-Minute Coaching Call: https://madetomatter.coach/services• LinkedIn: https://linkedin.com/in/adamlandrum• Take the Made to Matter Diagnostic: https://diagnostic.madetomatter.coach📚 BOOKS MENTIONED:• "Walden" by Henry David Thoreau• "I Will Teach You to Be Rich" by Ramit Sethi• "The Pathless Path" by Paul Millerd💡 KEY QUOTE:"I don't need a $3 billion idea. I just need enough money. And then the time—that's what makes me happy."---If you're an entrepreneur who wants to build what actually matters (not just what looks impressive), subscribe for more real conversations about business, freedom, and living your rich life.#Entrepreneurship #WorkLifeBalance #SoftwareBusiness #AIBusiness #SideHustle #PassiveIncome #DigitalNomad #EntrepreneurMindset #StartupStory #SolopreneurLife

https://www.madetomatter.coach/Take the free entrepreneurial diagnostic: https://made-to-matter-entre-1tky.bolt.host/?ls=YTIn today’s episode of Made to Matter, Adam sits down with Heath Wilson — a successful entrepreneur who built and sold a company to a NASDAQ-listed acquirer and then woke up the next day realizing something he never expected:Success doesn’t prepare you for the identity crisis that comes after.Heath’s story is a masterclass in what it means to be a second-half man — someone who’s already climbed the mountain, cashed the check, earned the title… and then suddenly finds himself asking:“Who am I when I’m no longer the one everyone needs?”This episode pulls back the curtain on the emotional, spiritual, and practical challenges that ambitious men face after the exit. And more importantly, the path back to purpose.🔑 What You’ll Learn in This Episode1. How Heath accidentally became an entrepreneurHeath didn’t set out to build a company — he stumbled into it by spotting a problem with coworkers and saying, “We can make this better.”2. The identity crash that happens post-exitHeath goes from being the needed leader……to sitting at a desk with literally nothing to do.3. The humbling moment that changed everythingOne day in New York, he tries to walk into the acquiring company’s office…only to discover his employee badge spells his name wrong: “Health Wilson.”He can’t even get past the front desk.This is the moment he realizes:“I am no longer important on any level whatsoever.”4. The emotional fallout of retirement at 43After the sale, Heath tries to “retire,” spending his mornings reading Scripture, journaling, and working out… but by 10 AM he’s done.Day after day.For 45 straight days.His wife finally sits him down:“Heath, this is not going to work.”5. Why men in the second half struggle when work disappearsHeath’s friends are all still working.His rhythm disappears.His built-in identity evaporates.This is the danger Adam warns entrepreneurs about:You prepare your business for exit —but you rarely prepare yourself.6. How Heath rebuilt purpose by building something that mattersHeath begins building a new company centered around wellness, presence, and digital health, serving churches and organizational leaders.He describes helping teams create rhythms that make them “better at work, at home, and in their relationship with God.”He also shares insights into their intentional-living technology that helps people break phone dependency and reengage with real life.So many men believe the exit is the finish line.But for the men Adam serves — successful, capable, second-half professionals — the exit is often the beginning of the real work:rediscovering who you are without the titlefinding fulfillment beyond achievementlearning to create instead of reactrebuilding identity around purpose, not productivityHeath’s story is a case study in what happens when the ladder you’ve been climbing disappears overnight — and how you can rebuild a life that matters.life after selling a businessentrepreneur identity crisissecond half of life coachingpost-exit depressionfinding purpose after retirementfounder mental healthaccidental entrepreneur storydigital wellness entrepreneurshipMade to Matter podcastHeath Wilson interviewIf Heath’s story hits close to home — if you’ve built success but lost yourself somewhere along the way — Adam’s programs are designed for men exactly like you.

https://www.madetomatter.coach/At some point in a man’s life, the mission he’s been on—career, identity, achievements—stops fitting. Something deeper begins stirring. A holy dissatisfaction. A call toward the next mission God has been preparing him for all along.Today’s episode is with a man who has lived multiple missions with courage: Darin Kinder.Teacher. Military. Secret Service agent. And now, author and faith-driven speaker helping men rediscover meaning in their work and their lives.Darin shares:How to recognize when you’re no longer in your “sweet spot”— that unmistakable internal sense that you’re doing good work, but not the work you were made for.Why your purpose never changes — but your missions do— and why men in midlife often stay stuck because they believe they can’t make a change.How God uses decades of preparation before calling you into the next season— including how Darin spent 10–15 years “writing a book in his head.”The danger of settling into the status quo in your 40s and 50s— straight from The Life That Matters Manifesto: the status quo steals your potential.Why “If you’re not dead, you’re not done” is the anthem for every second-half manHow Darin launched Fierce Faith, his speaking and ministry organization helping men find mission and meaning in both corporate and faith-driven environments.This conversation is for the man who feels restless.The man who’s successful—but not fulfilled.The man who knows there’s more inside him than the life he’s currently living.If you’re in your second half and you're ready to step boldly into the life God made you for, this episode will speak directly to you.📚 Guest LinksBook: Bury Me in a Dirty Suit(Amazon, Barnes & Noble)Faith-Based Website: https://fierce-faith.comCorporate Speaking Website: https://darinkinder.comInstagram: @darinkinderLinkedIn: Darin KinderChapters00:00 — Purpose vs. Missions01:09 — Meet Darin Kinder02:00 — From Teacher → Military → Secret Service08:20 — Midlife crises & course corrections09:53 — What the “Sweet Spot” Really Means13:00 — When God Prepares You for Decades14:10 — Leaving the Secret Service for Your Next Mission19:00 — Why Purpose Never Stops Calling33:20 — Launching Fierce Faith35:24 — “If You’re Not Dead, You’re Not Done”39:55 — Where to Find Darin’s Book41:00 — Closing Thoughtsmidlife purpose, purpose after 40, second half of life, Christian men’s purpose, career transition for men, leaving corporate job for calling, Darin Kinder interview, Secret Service testimony, faith-driven leadership, Made to Matter podcast, Adam Landrum, reinventing your life at 50, how to find your calling, mission work for men, Fierce Faith#MadeToMatter #MidlifePurpose #SecondHalfMission

https://www.madetomatter.coach/Born without fingers, Jason Burbage could’ve let life’s circumstances define him. Instead, he let purpose do it.In this powerful conversation, Jason shares his story of growing up different, wrestling with why God made him the way He did, and how that question became the foundation for his life’s mission. Today, he’s the president and equity partner of a purpose-driven franchise company—proof that fulfillment and impact can be built from the inside out.We talk about the difference between joy and happiness, why culture matters more than cash flow, and what it really looks like to live a life of faith and purpose in the second half.If you’ve ever faced limitation, loss, or uncertainty, this episode will remind you: your challenges aren’t the end of your story—they’re the beginning of your calling.In this episode:Jason’s story of faith and resilience after being born without fingersHow purpose transforms the way you lead and liveThe difference between joy and happinessWhy brotherhood and accountability create real growthHow to build a business culture rooted in values, not just resultsConnect with Adam Landrum: 🌐 MadeToMatter.coach 📘 Grab The Life That Matters Manifesto 🎧 Listen & subscribe to Made to Matter on Spotify, Apple Podcasts, or YouTube #MadeToMatter #PurposeDrivenLife #FaithAtWork #Leadership #Brotherhood #JoyOverHappiness #SecondHalfOfLife #MidlifeReinvention

https://www.madetomatter.coach/In this episode of Made to Matter, host Adam Landrum sits down with Walker McKay, founder of No BS Sales School and host of the No BS Sales School Podcast. Walker opens up about what he calls “The 47-Year-Old Problem” — that moment in midlife when success on paper no longer feels fulfilling and you know something has to change.Walker shares his powerful journey of walking away from a comfortable career at 48 years old with a house, kids in private school, and a three-year non-compete — and how that leap of faith led him to build a thriving business rooted in authenticity, accountability, and purpose.This conversation dives deep into what it really takes to reinvent yourself in midlife, the mindset required to start over, and why humility and radical responsibility are the keys to sustainable success.You’ll learn:What the “47-Year-Old Problem” is — and how to recognize it in your own lifeHow to shift from midlife crisis to midlife clarityWhy taking 100% responsibility changes everythingThe mindset shifts needed to move from employee to entrepreneurHow to build a business around impact, not just incomeThe role of mentors and coaches in personal growth and reinventionWhether you’re 35 or 55, this episode will challenge you to rethink what fulfillment means and inspire you to take bold ownership of your next chapter.Connect with Walker McKay:Website: https://www.walkermckay.com/Podcast: https://www.walkermckay.com/podcastmidlife clarity, entrepreneurship, purpose, sales coaching, leadership, personal growth, mindset, reinvention, business transformation, No BS Sales School, Made to Matter Podcast, Adam Landrum, Walker McKayChapters:00:00 – Welcome to Made to Matter02:30 – Meet Walker McKay and his journey into sales07:45 – Leaving comfort for purpose12:10 – The power of taking full responsibility18:00 – The 47-Year-Old Problem explained26:45 – From midlife crisis to midlife clarity34:20 – Building a business from scratch41:00 – The mentors who changed everything49:00 – Lessons in humility and persistence56:15 – Advice for those feeling stuck in midlife1:02:00 – Where to find Walker and closing thoughts#MidlifeClarity #MadeToMatterPodcast #EntrepreneurMindset #PurposeDrivenLife

https://www.madetomatter.coach/What happens when you realize the success you’ve been chasing isn’t the fulfillment you’ve been longing for? In this conversation, Adam Landrum sits down with Andrew Gissel — a high-achieving professional who walked away from a predictable path to build a life and business that align with his purpose.Together, they explore:How to know when it’s time to make a change.Why success without fulfillment feels empty.The fears that hold men back from pursuing purpose.Practical steps to move from corporate achievement to meaningful impact.This episode is for the man in the second half of life who knows he’s made it — but still feels something’s missing.CHAPTERS: 00:00 – Introduction 02:15 – Andrew’s turning point: when success stopped feeling like success 06:42 – The lie of “having it all together” 11:08 – The courage to walk away from comfort 16:33 – Rebuilding your purpose from the inside out 21:10 – What fulfillment looks like in real life 27:45 – How to find clarity for your next chapter 34:20 – The Made to Matter framework for purpose 39:55 – Final reflections: what really mattersKEYWORDS: midlife purpose, men’s fulfillment, second half of life, executive coaching, finding purpose after 50, midlife reinvention, corporate exit strategy, life that matters, Adam Landrum, Made to Matter podcast, entrepreneurship in midlife, meaning vs success, purpose-driven work, how to find your purpose, personal growth, midlife transition, Andrew gissel interviewCONNECT WITH ADAM: 🌐 Website: https://madetomatter.coach 💼 LinkedIn: https://www.linkedin.com/in/adamlandrum 📸 Instagram: https://www.instagram.com/madetomatter_ ▶️ YouTube: https://www.youtube.com/@madetomatterCONNECT WITH ANDREW SELCHO: 🔗 LinkedIn: https://www.linkedin.com/in/andrewgissel

Most men hit their 40s and think health is a downhill slide. But what if the second half of life could be your fittest, most energized season yet?In this episode of Made to Matter, host Adam Landrum sits down with Luke Depron, nutrition and fitness coach and founder of The Fitmen Project. Luke helps men in midlife break free from unsustainable “quick fixes” and build a lifestyle of strength, energy, and confidence that lasts.You’ll discover:Why “self schema” is the hidden key to lasting health transformation.The difference between a dad bod and a fit dad identity.How to set “hard lines” that make fitness simple and sustainable.Why small, consistent wins matter more than crash diets or extreme challenges.Practical steps for midlife men to regain energy, confidence, and longevity.This isn’t about becoming a bodybuilder. It’s about building a body—and a life—that supports your purpose, your family, and your second half.Connect with Adam: 🌐 Website: https://madetomatter.coach 💼 LinkedIn: https://www.linkedin.com/in/adamlandrum 📸 Instagram: https://www.instagram.com/madetomatter_ ▶️ YouTube: https://www.youtube.com/@madetomatterConnect with Luke Depron: 🌐 Website: https://fitmenproject.com 📸 Instagram: https://www.instagram.com/fitmenproject 💼 LinkedIn: https://www.linkedin.com/in/lukedepron

What happens when the framework you’ve built your life on no longer fits?In this episode of Made to Matter, host Adam Landrum sits down with Justin Almas, a former executive pastor who left ministry to step into the uncertain, often disorienting, world of midlife transition. Now a coach for men, Justin helps others navigate the very journey he’s walked—deconstruction, rediscovery, and stepping into a new framework for purpose.You’ll discover:Why Justin walked away from pastoral ministry despite outward success.The difference between reinvention and rediscovery when you feel lost in midlife.How to realign your life around your core values and true identity.Why transition seasons—though painful—are often the doorway to growth and clarity.Practical frameworks for men asking: Who am I, and what’s next?If you’re a man in your 40s, 50s, or 60s wrestling with career, faith, or identity, this episode will give you language, hope, and tools for navigating your second half with purpose.Connect with Adam: 🌐 Website: https://madetomatter.coach 💼 LinkedIn: https://www.linkedin.com/in/adamlandrum 📸 Instagram: https://www.instagram.com/madetomatter_ ▶️ YouTube: https://www.youtube.com/@madetomatterConnect with Justin Almas: 🌐 Website: https://fg.coach 💼 LinkedIn: https://www.linkedin.com/in/justinalmas

What does it take to lead well—not just in your career, but in life?In this episode of the Made to Matter podcast, Adam Landrum sits down with Adam Tarnow—leadership coach, consultant, author, and host of How to Lead with Clay Scroggins and Adam Tarnow. Together, they dive deep into what it really means to lead with purpose in today’s world.From facilitating leadership development workshops across industries like oil & gas, technology, and professional services to writing and speaking about effective leadership, Adam Tarnow brings decades of hard-earned insights. You’ll hear practical tools for building influence, leading with integrity, and creating impact far beyond your job description.Whether you’re leading a corporate team, running your own business, or navigating your “second half,” this conversation will challenge how you think about leadership, purpose, and legacy.You’ll Learn:The leadership mistakes most executives don’t see comingHow to create a culture people actually want to work inThe habits that turn good leaders into great onesWhy purpose-driven leadership matters now more than everLinks & Resources:Adam Tarnow’s Website: adamTarnow.comAdam Landrum’s Website: madetomatter.coachChapters: 00:00 – Welcome & Introduction to Adam Tarnow 02:14 – Adam Tarnow’s journey into leadership coaching 05:36 – The biggest challenges leaders face today 10:48 – How to lead in industries outside your expertise 14:20 – Why self-awareness is the foundation of leadership 19:42 – The role of purpose in great leadership 25:55 – Leadership lessons from coaching executives 31:18 – Practical takeaways for purpose-driven leadership

What happens when a successful business owner decides to walk away from comfort, security, and decades of hard work… to step into the unknown world of middle school teaching?In this episode of Made to Matter, Adam Landrum sits down with longtime friend Shannon Harvey to talk about his radical midlife career transition — from running a successful Allstate Insurance agency to becoming a middle school math teacher.Shannon shares:Why losing one key employee sparked the beginning of his career change.How personality assessments (and his wise wife) confirmed teaching was his true calling.The challenges of starting over in midlife and what he learned about faith, humility, and listening to advice.The surprising health benefits of teaching — including why teachers may live 7–8 years longer.Practical advice for anyone considering leaving corporate or business ownership to pursue a second-half purpose.This conversation is a powerful reminder that it’s never too late to reinvent yourself, follow your calling, and build a life of significance.👉 If you’re a high-achieving man in your 40s, 50s, or 60s searching for your second-half purpose, this episode will inspire you to take the leap. Connect with Adam:🌐 Website: https://madetomatter.coach💼 LinkedIn: https://www.linkedin.com/in/adamlandrum📸 Instagram: https://www.instagram.com/madetomatter_▶️ YouTube: https://www.youtube.com/@madetomatterConnect with Shannon Harvey: 🌐 Linkedin: https://www.linkedin.com/in/shannonharvey/

https://www.madetomatter.coach/Most men in midlife stop dreaming—not because they’ve given up, but because they’ve lived.Success didn’t look like what they imagined. Failure left scars. The unknown feels too risky. But here’s the truth: your second half doesn’t start with a plan. It starts with a dream.In this video, Adam Landrum explores how high-achieving men can rewire their minds to dream again—even if they’ve been stuck in survival mode for years. If you’ve lost your vision, this episode will help you get it back.Links:🌐 Website: https://madetomatter.coach📅 Free Workshop: https://secondhalfmanworkshop.com🔗 LinkedIn: https://www.linkedin.com/in/adamlandrum

In this episode of the Made to Matter podcast, host Adam Landrum sits down with Larry Conn to explore his remarkable transformation in the second half of life. Larry opens up about a lifetime of weight struggles, the gradual slide into poor health, and the wake-up call that finally pushed him to change.From discovering the right resources to embracing a lifestyle—not a fad diet—Larry’s story is one of self-discipline, honesty, and persistence. His journey toward whole, unprocessed foods and a healthier mindset not only transformed his body but also inspired positive changes in his family.Whether you’re navigating midlife, facing health challenges, or simply seeking motivation to make a lasting change, this episode offers practical wisdom and proof that transformation is possible at any age.What You’ll Learn in This Episode:How honesty with yourself is the first step toward change.Why a doctor’s warning can be the catalyst you need.The role of whole foods and sugar elimination in sustainable weight loss.How lifestyle change impacts not just you, but your family.The mindset shifts that make transformation last.