Madroit Podcast

In this episode of the Madroit Marketing Podcast, Jordan Winston explains how to rebuild a business’s marketing from scratch with a simple, no-fluff system. The focus is on fixing a “focus problem” by simplifying and starting with the foundation: define the goal and strategy, clarify messaging, build or refine a website, optimize a Google Business Profile, and create a full-funnel path through fulfillment and reviews. They recommend prioritizing visibility where it matters—especially Google search and local SEO—then layering in content that answers customer questions, shows real work and results, and can be repurposed into multiple formats without overposting. Paid ads are optional only when the funnel and team are ready. Finally, they stress fast trust-building and consistent lead follow-up using clear next steps and simple sequences, summarizing the framework as clarity, visibility, trust, conversion, and follow-up. Episode #: 60 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured 00:00 Introduction to the Episode Topic00:17 Marketing From Scratch00:42 Simplify and Set Goals02:22 Visibility Where It Matters03:42 Paid Ads When Ready04:15 Build Trust Fast05:28 Content Engine That Works08:35 Lead Follow Up Systems10:28 Keep It Simple and Scale11:45 Wrap Up and Reach Out With Questions to madroitmarketing.com/podcast

In this Madroit Podcast episode, Jordan and Winston discuss follow-up as a key missing link in the marketing-to-sales journey, arguing that many businesses generate leads but lose revenue due to slow, inconsistent, or forgotten responses after form submissions. The episode highlights that the first company to follow up usually wins, citing that only 7% of companies respond within five minutes while 50% take five days. Key principles for effective follow-up include speed, clarity, and consistency, supported by an automated system featuring instant confirmation messages, a 3–7 day email/text sequence, CRM alerts and tasks, and longer-term nurture campaigns for cold leads. They also cover common mistakes such as having no automation, failing to personalize, ghosting after a first call or quote, and ignoring non-form leads like DMs or missed calls, emphasizing that follow-up builds trust and reduces friction from click to close. Episode #: 59 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured 00:00 Introduction to the Episode Topic00:26 Why Follow Up Matters01:11 The Speed to Win01:58 Follow Up System Blueprint03:27 Tools to Automate04:30 Common Follow Up Mistakes05:53 Follow Up Builds Trust06:46 Click to Close Wrap Up07:11 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

Jordan and Winston discuss how a good-looking website can quietly kill ROI if it doesn’t drive visitors to take action. They cover common signs of poor conversion (low form fills, no calls, high bounce rates, weak scroll depth, and users spending time without acting) and real customer feedback that signals confusion about services, service areas, or next steps. The episode breaks down core causes like unclear homepage messaging, lack of trust builders (reviews, testimonials, recognizable logos, before-and-after visuals), and too much friction from long forms, unclear CTAs, confusing navigation, and missing “next step” logic. They share a conversion-focused checklist for local and service-based businesses, including a clear headline, CTAs visible throughout scrolling, embedded reviews/testimonials, a simple minimal-field contact form, a “how it works” section, and a clean mobile experience. They also explain when to update a site—when messaging changes, ads aren’t converting, mobile is slow or clunky, or people say they’re confused—and emphasize making the homepage more intuitive, clarifying what you do (and don’t do), building trust quickly, and guiding visitors to the next step. Episode #: 58 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured  00:00 Welcome to the Madroit Podcast (What Marketing Actually Does)00:16 The Quiet ROI Killer: A Website That Doesn’t Convert00:43 Brochure vs. Sales Machine: Your Site Must Move People01:05 How to Spot a Site That Looks Good but Doesn’t ‘Score’02:24 Root Causes: Unclear Messaging, Low Trust & Too Much Friction03:35 Conversion Website Checklist: Must-Haves for Local Service Businesses04:50 When to Update Your Website (Without a Full Redesign)05:33 Fixing Confusion: Make What You Do Obvious & Intuitive06:38 Wrap-Up: Your Website Should Work as Hard as You Do07:04 Outro and Reach Out With Questions to madroitmarketing.com/podcast

Join hosts Jordan and Winston as they dive into one of the most frequently asked questions by businesses: Should you hire an in-house marketer or partner with an agency? This episode breaks down the pros and cons of each option, helps you identify the gaps in your marketing strategy, and provides insights on when to hire internally or bring in external expertise. Learn how to build a smarter, more sustainable marketing system tailored to your business needs. Don’t miss out on these bite-sized marketing and sales insights! Episode #: 57 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketingTikTok: tiktok.com/@madroitmarketingYouTube: https://www.youtube.com/@madroit/featured 00:00 Introduction to the Episode Topic00:25 In-House Marketer vs. Agency: The Big Question00:52 Understanding Your Marketing Needs01:12 Pros and Cons of In-House Marketing01:59 Advantages of Working with an Agency05:33 When to Hire In-House06:48 When to Bring in a Marketing Partner08:48 Hybrid Models and Long-Term Partnerships10:51 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, we uncover the often-overlooked, yet powerful, marketing tool of Google reviews. Learn how these simple, free reviews can boost your business’s local SEO, build trust, and increase conversions by over 30%. Discover strategies to efficiently obtain, manage, and utilize Google reviews through direct links, QR codes, and automation. We also discuss how to train your team to ask for reviews, the importance of responding to them, and how to repurpose reviews for broader marketing purposes. If your business isn't leveraging Google reviews, this episode is a must-listen for you!  Episode #: 56 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketingTikTok: tiktok.com/@madroitmarketingYouTube: https://www.youtube.com/@madroit/featured 00:00 Introduction to the Episode Topic00:19 The Power of Google Reviews 01:24 Impact of Reviews on Local SEO 02:47 Strategies for Obtaining Google Reviews 05:16 Automating Review Requests 09:03 Utilizing Reviews for Marketing 12:47 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, we dive deep into local marketing strategies that truly make an impact for service-based businesses, nonprofits, and regional franchises. Explore why local marketing is more important than ever and discover actionable tactics, including optimizing your Google Business Profile, creating localized content, engaging in local social media, leveraging paid ads, and the crucial role of reviews. Learn about common mistakes and get recommendations for essential tools like Google Business Manager, citation reporting, and email marketing. Tune in and get ready to enhance your local marketing game effectively! Episode #: 55 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured  00:00 Introduction to AI Unlocked Part Three 00:17 Recap of AI Series 00:39 AI for Marketing Strategy and Business Decisions 02:12 The Power of Strategic Prompts 03:20 Analyzing Data with AI 08:10 Leveraging AI for Campaign Planning 10:35 Safeguarding and Responsible AI Use 13:29 Conclusion and and Reach Out With Questions to madroitmarketing.com/podcast

Welcome to another episode of the Madroit Podcast, where we dive into marketing with purpose. In this episode, we explore the importance of intentionality in marketing strategies. We discuss the common pitfalls of 'aimless marketing,' the necessity of aligning your strategy with clear business goals, and practical steps to build a purpose-driven marketing plan. Learn how to maintain focus, avoid shiny object syndrome, and ensure your team's efforts are harmonized to achieve meaningful results. Join us for actionable insights on crafting content calendars, aligning ads with sales cycles, the importance of KPIs, and creating educational, trust-building content. Transform your marketing efforts to be more strategic, purposeful, and effective.  Episode #: 54 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured  00:00 Introduction to the Episode Topic01:42 Common Pitfalls in Marketing 04:06 Building a Purpose-Driven Strategy 05:00 Implementing and Reviewing Your Strategy 08:36 Madroit's Approach and Values 10:48 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

Join us on this episode of the Madroit Podcast as we delve into the nuances of algorithmic and feed-based marketing. Discover how platforms like Instagram, TikTok, YouTube, and Facebook shape content exposure, and learn strategies to enhance your engagement and brand awareness. We discuss the importance of hook-driven content, native formatting, emotional content, and leveraging AI tools like ChatGPT for ideation. Avoid common pitfalls like clickbait and inappropriate cross-posting to ensure your content stands out. Tune in for actionable insights to boost your marketing game! Episode #: 53 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured  00:00 Introduction to the Episode Topic00:18 Understanding Algorithmic and Feed-Based Marketing01:06 How Social Media Algorithms Work02:50 Strategies for Boosting Engagement06:49 Common Mistakes to Avoid in Feed-Based Marketing09:36 Action Plan for Effective Feed-Based Marketing10:34 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of the Madroit Podcast, we delve into the transformative concepts of content repurposing and orchestration. Discover how to turn a single piece of content into multiple valuable assets and strategically plan their release to maximize reach and engagement. Learn practical tips on creating a content ecosystem, optimizing your marketing investments, and avoiding common pitfalls. Perfect for businesses of all sizes looking to enhance their content strategy and ROI. Episode #: 52 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured  00:00 Introduction to the Episode Topic00:17 Unlocking the Power of Content Repurposing01:18 The Importance of Content Orchestration03:01 Practical Steps for Content Repurposing04:14 Planning and Scheduling Your Content08:01 Common Mistakes to Avoid11:09 Conclusion and and Reach Out With Questions to madroitmarketing.com/podcast

This episode pivots from our AI series to provide an in-depth review of marketing trends and strategies from 2025, highlighting key trends like email, owned audience growth, and short-form vertical video. We also discuss common pitfalls such as overreliance on AI and social media fatigue. As we look ahead to 2026, we recommend strategic priorities including deep personalization, multichannel content ecosystems, AI-driven strategy support, community-led growth, and simplifying tools and messaging. Tune in to optimize your marketing strategies and align them with your business goals for a successful year ahead. Episode #: 51 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured 00:00 Introduction to the Episode Topic00:16 2025 Marketing Year in Review00:48 Key Trends of 202501:56 2025 Marketing Misfires03:03 Strategic Priorities for 202605:14 Questions to Reflect on for 202606:36 Balancing Automation and Personalization07:48 Final Thoughts and Takeaways08:49 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of the Madroit Podcast, we conclude our three-part series on AI by exploring how artificial intelligence can elevate your marketing strategy and business decisions. Learn how AI can transition from an assistant to a strategic advisor, helping you plan campaigns, analyze data, and optimize customer journeys. Discover practical tips on crafting effective prompts, leveraging AI for data insights, and setting up safeguards to ensure accurate and useful outcomes. Join us as we emphasize the critical balance of using AI to enhance, not replace, human thinking, and explore real-world applications that can save time and drive success in your marketing efforts. Episode #: 50 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured  00:00 Introduction to AI Unlocked Part Three 00:17 Recap of AI Series 00:39 AI for Marketing Strategy and Business Decisions 02:12 The Power of Strategic Prompts 03:20 Analyzing Data with AI 08:10 Leveraging AI for Campaign Planning 10:35 Safeguarding and Responsible AI Use 13:29 Conclusion and and Reach Out With Questions to madroitmarketing.com/podcast

Welcome to part two of the Madroit Podcast AI series! In this episode, we explore how to integrate AI into your business processes to save time and boost efficiency. Learn about identifying bottlenecks, automating repetitive tasks, and using tools like ChatGPT and Zapier to streamline communications and content creation. We also discuss building repeatable AI workflows that can enhance customer interactions and boost your productivity. Don’t miss the insights on training AI to match your brand voice and avoiding common pitfalls! Stay tuned for our next episode on advanced AI use cases!  Episode #: 49 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured 00:00 Introduction to Part Two of AI Series00:16 Recap of Part One Episode and Introduction to AI Integration01:11 Identifying Bottlenecks for AI Integration02:07 Practical AI Integrations for Business Processes04:45 Building Repeatable AI Workflows08:52 Common Pitfalls and Warnings in AI Integration10:34 Conclusion and Next Episode Teaser

In this episode, we launch a three-part series on how to utilize AI, beginning with the essential skill of prompting. Learned how to craft effective prompts to get the best results from AI tools like ChatGPT. Perfect for beginners, this guide will help you integrate AI into your business processes to save time and spark new ideas. Tune in to hear real-world examples, practical tips, and a simple framework to enhance your AI interactions. Don't miss out on becoming more efficient with AI!  Episode #: 48 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured  00:00 Hello From Our Hosts00:20 Kicking Off the AI Series01:21 Understanding Prompts and Their Importance02:04 Crafting Effective Prompts04:06 Real-World Prompt Examples05:50 Practicing and Refining Your Prompts07:49 Conversational AI and Feedback09:44 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

Unlock the power of AI for your small business! In this episode of the Madroit Podcast, Jordan Haynes and Winston Hofer break down how home and professional service businesses can use AI tools to boost customer engagement, save time, and deliver more personalized experiences—without needing to be a tech expert. Learn about practical tools, common mistakes to avoid, and easy ways to get started with AI today. Episode #: 47  🔗 Have questions or want to connect? Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured  ⏰ TIMESTAMPS: 00:00 – Introduction to the episode topic: AI00:16 – Why AI matters for customer engagement 01:44 – Real-world AI use cases for small businesses 02:01 – Smart appointment scheduling & CRM integrations 02:16 – AI reception, chatbots, and phone answering 02:46 – Using AI for quoting, scoping, and estimates 03:17 – Easy AI tools to start with (ManyChat, Jasper, Fireflies, Calendly) 04:55 – Start small: Automate one workflow at a time 05:03 – AI isn’t about reinventing the wheel 05:08 – The explosion of AI tools & picking the right one 05:25 – Common AI mistakes: sounding robotic, over-automation 06:49 – Training your AI: Why it matters 08:06 – Simple AI starting points: FAQ, follow-up emails, call summaries 09:02 – A/B testing chatbots, personalized email campaigns 10:13 – Consistency and authenticity with AI 11:14 – Final thoughts: AI for local businesses, not just big tech 11:39 – Conclusion and Reach Out With Questions to madroitmarketing.com/podcast 👍 Like, subscribe, and let us know what topics you want to hear next!

In this episode, we delve into zero-party data, a privacy-friendly approach to personalizing marketing that fosters trust with your customers. We define zero-party data, provide real-life examples, and discuss the importance of respectful data use in gaining customer loyalty. We also offer practical steps for small businesses to get started with zero-party data collection and explain how to effectively leverage this information for impactful marketing strategies. Tune in for actionable tips and more!  Episode #: 46 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured  00:00 Introduction to the Episode Topic00:20 Understanding Zero Party Data 01:11 Practical Examples of Zero Party Data 01:51 Building Trust with Zero Party Data 03:05 Implementing Zero Party Data in Your Business 05:31 Best Practices for Collecting Data 07:36 Common Pitfalls to Avoid 10:33 Leveraging Collected Data Effectively 11:28 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, we delve into the crucial role of trust in marketing and why it may be more important than having a compelling offer. We dive deep into how trust manifests in marketing, why it's a long-term strategy, and actionable steps to build trust for your business. From understanding the emotional and transactional aspects of trust to leveraging testimonials and transparent communication, this episode is packed with insights to help businesses of all sizes. Tune in to discover how to transform your marketing strategy by focusing on trust.  Episode #: 45 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured  00:00 Introduction to the Episode Topic00:17 Listener's Question: Offer vs. Trust 00:51 Understanding Trust in Marketing 02:10 Building Trust: Strategies and Examples 06:28 The Importance of Consistency and Vulnerability 11:55 Deciding Factors: Trust in Competitive Markets 15:03 Real-World Example: Trust Over Ads 17:00 Conclusion and Action Steps

In this episode, we explore how to build authority and trust within your marketing and sales strategies. Learn about the perception of authority, the importance of establishing credibility, and how it can shorten sales cycles and increase conversion rates. We'll cover practical steps like utilizing testimonials, Google reviews, content creation, and social proof. Additionally, discover the benefits and potential pitfalls of having or lacking authority, and how it impacts every stage of the buyer's journey. Perfect for marketers and sales professionals looking to elevate their game by becoming the trusted choice for clients. Episode #: 44  Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured 00:00 Introduction to Episode Topic00:42 Defining Authority in Marketing and Sales01:18 Why Authority Matters02:05 The Buyer Journey and Authority03:45 Key Places to Build Authority04:47 Content and Social Proof05:36 Sales Collateral and Consistency07:08 The Importance of Sharing Your Expertise09:17 The Role of Authority in the Sales Funnel10:23 Consequences of Lacking Authority13:00 Conclusion and Next Steps

In this episode, we delve into the profound impact of AI on marketing. From changes in search result metrics to the emergence of zero-click searches, we discuss how companies can adapt to these new trends. Discover the shift in consumer behavior, the importance of providing valuable content, and how platforms like ChatGPT and Google are evolving. Please tune in to learn how businesses can optimize their presence and track effectiveness in this new AI-driven landscape. Don't forget to visit madroitmarketing.com/podcast for more insights and to have your questions featured on our podcast. Episode #: 43 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠Youtube: ⁠https://www.youtube.com/@madroit/featured00:00 Introduction to the Episode Topic00:18 Impact of AI on Marketing Strategies01:24 Adapting to AI-Driven Changes03:49 SEO and Content Strategy in the AI Era08:29 Diversification of Search Platforms11:12 Measuring Success in the New Landscape12:54 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, Jordan and Winston discuss how to enhance your company's marketing strategy across various stages of growth: startup, growth, and established business phases. They'll cover key characteristics, budget allocations, focus areas, challenges, and essential marketing tactics for each stage. Whether you're just starting out or have an established business, this episode will provide valuable insights to help you level up your marketing efforts and achieve your business goals. Tune in to learn more about maximizing ROI, scaling operations, enhancing brand presence, and staying adaptable in a constantly evolving market. Don't miss out on expert advice to drive your business forward!  Episode #: 42 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction to the Episode Topic00:27 Who is This Episode For? 01:13 Startup Phase: Key Characteristics and Strategies 03:34 Startup Phase: Challenges and Solutions 07:53 Growth Phase: Key Characteristics and Strategies 10:54 Growth Phase: Challenges and Solutions 14:17 Established Business Phase: Key Characteristics and Strategies 17:42 Established Business Phase: Challenges and Solutions 22:10 Final Thoughts and Encouragement to Level Up 26:16 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, we explore maximizing your return on investment (ROI) by tracking the right metrics, budgeting effectively, and aligning marketing spend with your business's growth stage. Learn the importance of revenue generated, customer acquisition cost (CAC), lifetime value, and other key metrics. Discover valuable tools like UTM tracking, dedicated landing pages, promo codes, call tracking, and CRM systems to monitor your marketing efforts. Lastly, get insights on how much to spend on marketing based on your business's stage and the role of marketing in driving overall company revenue. Make your marketing a profit center with these actionable insights. Tune in now!  Episode #: 41 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠'Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction to Episode Topic00:19 Understanding Profitable Marketing 00:56 Key Metrics for Measuring ROI 04:56 Effective Tactics for Tracking ROI 07:33 Budgeting for Marketing Success 12:42 Final Thoughts on Profitable Marketing 13:05 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, we dive into the topic of authentic marketing and sales, exploring why authenticity isn't just a buzzword but a cornerstone of strong branding and sustainable business growth. We discuss what it means to be genuine, transparent, and customer-focused, and we tackle the pitfalls of inauthentic tactics like fake urgency and forced personas. Learn practical ways to keep your marketing and sales efforts authentic and why doing so builds trust and long-term success. Tune in to discover valuable insights that can help elevate your business. Don't forget to like, subscribe, and visit maditmarketing.com/podcast for more! Episode #: 40 Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction to Episode Topic00:18 Understanding Authentic Marketing and Sales02:11 Identifying Inauthentic Marketing Practices04:03 The Importance of Authenticity in Business07:15 Strategies for Authentic Marketing and Sales09:13 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of The Madroit Podcast, hosts Jordan and Winston discuss effective strategies for combining social media and email marketing to enhance your business. They explain why these two channels should work together and discuss the importance of having a content plan, maintaining consistency, and engaging with your audience. They also discuss various post types, constructing effective calls to action, and the crucial role of building and maintaining your email list. Tune in for actionable insights to elevate your marketing efforts!  Episode #: 39Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠Youtube: ⁠https://www.youtube.com/@madroit/featured00:00 Introduction to the Episode Topic 00:18 The Power of Social Media and Email Marketing 00:52 Creating a Content Plan and Post Types 02:58 Consistency is Key 04:20 Engaging with Your Audience 06:26 Crafting Effective Calls to Action 08:35 Building and Maintaining Your Email List 10:50 Writing Compelling Content 13:12 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of the Madroit Podcast, Jordan and Winston dive into six essential SEO strategies to enhance your search engine ranking and attract more customers. They start by explaining the importance of keyword research, including the use of tools like Google Keyword Planner and the benefits of focusing on long-tail keywords. They then discuss optimizing on-page SEO by incorporating keywords naturally that provide the most value. The importance of creating quality and consistent content is emphasized, as well as ensuring your website's speed and mobile friendliness. Jordan and Winston also highlight the significance of building quality backlinks and optimizing your Google Business Profile to improve local search results. Tune in for actionable insights and steps to improve your SEO and drive more traffic to your website.Episode #: 37Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠Youtube: ⁠https://www.youtube.com/@madroit/featured00:00 Introduction to the Episode Topic 00:18 Unpacking SEO: What It Is and Why It Matters00:52 Keyword Research: The Foundation of SEO02:19 On-Page SEO: Optimizing Your Website04:29 Creating Quality Content: Consistency is Key06:08 Website Speed and Mobile Friendliness07:58 Building Quality Backlinks09:42 Optimizing Your Google Business Profile11:17 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

Join hosts Jordan Winston and Winston as they dive into effective trade show marketing strategies based on their visit to the West Michigan Home and Garden Show. They discuss insights from Schaafsma Heating and Cooling, Easttown Construction, Harder and Warner Landscaping, Turf Badger and Pest Badger, Extreme Engineered Floor Systems, LimeWire Automation, Guardian Alarm, Klosterman's Landscaping, Everett's Landscape, Hutcherson Construction, Grace Adventures, and Higher Health Chiropractic. Learn about the dos and don'ts of booth presentation and follow-up strategies to maximize your trade show success. Episode #: 37Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠Youtube: ⁠https://www.youtube.com/@madroit/featured00:00 Introduction to the Madroit Podcast 00:17 Exploring Trade Show Marketing 01:04 Schaafsma Heating and Cooling Insights 03:24 East Town Construction Highlights 05:21 Harder and Warner Landscaping Strategies 07:20 Turf Badger and Pest Badger Overview 09:16 Xtreme Engineered Floor Systems 11:01 LimeWire Automation Networking 12:22 Guardian Alarm's Interactive Display 13:37 Kloosterman's Landscaping Display 14:56 Everett's Landscape Booth 16:58 Hutcherson Construction's Approach 18:32 Grace Adventures' Passionate Team 20:45 Higher Health Chiropractic's Care 24:00 Key Takeaways and Final Thoughts 30:35 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of the Madroit podcast, hosts Jordan and Winston cover six essential features to make your business website effective. They emphasize the importance of color, spacing, and content in creating a strong digital presence. They discuss the significance of targeting the right audience, designing clear calls to action, and ensuring a user-friendly flow on your site. Additionally, they highlight the necessity of answering the five Ws (Who, What, Why, Where, When) and maintaining functionality, such as working links and mobile compatibility. The episode concludes with a discussion on the importance of detailed calls to action and addressing customer engagement levels. Episode #: 36Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠Youtube: ⁠https://www.youtube.com/@madroit/featured00:00 Introduction to Episode Topic00:18 The Importance of Your Website 00:43 The Big Three: Color, Spacing, and Content 01:33 Target Audience and Emotional Appeal 02:16 Effective Calls to Action 02:44 The Customer Journey and Skimmability 03:24 The Five Ws of Your Website 04:19 Doing the Little Things Well 05:37 Common Website Pitfalls 08:27 Advanced Calls to Action 10:27 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, Jordan and Winston dive deep into the world of paid advertising, covering six essential steps to optimize your ad campaigns. Learn how to define clear goals, understand your audience, create engaging content, make compelling offers with strong CTAs, optimize for conversions, and continually test and adjust for the best results. This episode is packed with actionable insights to help you improve your ad performance and drive meaningful outcomes for your business. Tune in and level up your marketing game! Episode #: 35Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: ⁠https://www.instagram.com/madroitmarketing/TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠Youtube: ⁠https://www.youtube.com/@madroit/featured00:00 Introduction to Episode Topic 00:46 Understanding Paid Advertising 01:22 Defining Your Advertising Goals 02:16 Knowing Your Audience 02:39 Creating Scroll-Stopping Content 03:41 Crafting a Compelling Offer and CTA 04:23 Optimizing for Conversions 05:34 Testing and Adjusting Your Campaigns 08:22 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, we dive into dental marketing, discussing the needs and challenges dental practices face in attracting and retaining patients cost-effectively. We emphasize the importance of having a strong online presence, optimizing your Google business profile, leveraging local SEO, and using social media and email marketing to build credibility. Learn how to ask for patient reviews, maintain consistent communication, and ensure your website is professional and easy to navigate. We also discuss the value of community involvement and the parallels between marketing and dental hygiene. Tune in for essential tips to fill your chairs and enhance your dental practice's reputation.Episode #: 34Visit our website: https://madroitmarketing.comLinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/Instagram: ⁠https://www.instagram.com/madroitmarketing/TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠Youtube: ⁠https://www.youtube.com/@madroit/featured00:00 Introduction to the Episode Topic00:16 Marketing Strategies for Dental Practices03:02 Building a Strong Online Presence06:06 Leveraging Reviews and Referrals06:56 Content Marketing and Social Media09:29 Local SEO and Paid Advertising14:24 Community Involvement and Brand Awareness17:42 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, we delve into the world of HVAC businesses and explore how effective marketing can make a significant impact. Discover why marketing is crucial in this competitive industry and learn actionable tips to build awareness, credibility, and trust. Our discussion covers the essentials of having a professional website, optimizing for local SEO, leveraging customer reviews, and utilizing pay-per-click advertising. We also highlight the importance of email marketing, SMS reminders, and community involvement. Tune in for a comprehensive guide to enhancing your HVAC business marketing strategy and ensuring your brand stays top of mind for potential clients. Don't miss out on these valuable insights, and make sure to like and subscribe for more episodes!Episode #: 33Visit our website:https://madroitmarketing.comLinkedIn:https://www.linkedin.com/company/madroit-marketing/Facebook:https://www.facebook.com/MadroitMarketing/Instagram: ⁠https://www.instagram.com/madroitmarketing/TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠Youtube: ⁠https://www.youtube.com/@madroit/featured00:00 Introduction to Episode Topic00:17 The Importance of Marketing for HVAC Businesses01:07 Building Online Presence and Credibility01:32 Optimizing Local SEO and PPC Advertising02:13 Leveraging Customer Reviews and Education04:34 Effective Use of Email and SMS Marketing07:46 Community Involvement and Brand Awareness09:43 Conclusion and Reach Out With Questions tomadroitmarketing.com/podcast

In this episode of the Madroit Podcast, we delve into the importance of marketing for plumbing companies. Discover actionable marketing strategies that can help plumbing businesses stand out in a competitive market. Topics covered include the value of local SEO, building a professional online presence, leveraging reviews, and the power of consistency in content marketing. Whether you're a small plumbing business or a larger company looking to grow, this episode offers essential insights to help you achieve long-term success. Episode #: 32 Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction to Episode 00:42 The Importance of Marketing for Plumbers 02:10 Building an Effective Online Presence 03:34 Leveraging Local SEO and Reviews 05:11 The Power of Consistent Content 08:10 Advanced Strategies: SEO and Paid Ads 11:44 Conclusion and Key Takeaways 12:09 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of the Madroit Podcast, we dive into actionable marketing and business strategies specifically for the lawn care industry. Learn about the types of marketing for different lawn care business models, common industry struggles, and the importance of local SEO, reputation management, and paid advertising. Discover how to make your marketing efforts more efficient and scalable, and hear success stories that highlight the impact of effective marketing. Whether you're new to the lawn care industry or looking to enhance your business, this episode has valuable insights to help you grow. Episode #: 31 Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction to Episode Topic 00:29 Marketing Strategies for the Lawn Care Industry 01:55 Challenges Faced by Lawn Care Businesses 04:11 Essential Marketing Tactics for Lawn Care 04:46 The Importance of Local SEO 05:50 Leveraging Websites and Paid Advertising 07:50 Automation and Field Service Management Tools 11:27 Building a Sustainable Lawn Care Business 13:25 Success Stories and Final Thoughts 14:46 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of the Madroit Podcast, we dive into the essentials of marketing, perfect for beginners or those looking to refresh their knowledge. We discuss what marketing really is, the importance of having a functional website, and the need for a mobile-optimized, accessible online presence. The conversation also covers key social media strategies, the basics of paid advertising, and the role of SEO in driving organic traffic to your site. We highlight the importance of consistency and authenticity in all marketing efforts and discuss emerging trends such as AI tools and video content. Join us for actionable insights to help your business grow. Episode #: 30 Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction to the Episode Topic 00:37 Who is This Episode For? 00:59 What is Marketing? 01:48 The Importance of a Strong Online Presence 02:11 Website Essentials 03:10 Mobile Optimization and Accessibility 03:58 Social Media Strategy 05:57 Building Authentic Relationships 06:38 Paid Advertising Basics 09:42 Understanding SEO 11:48 Marketing Trends for 2025 12:47 Consistency is Key 13:49 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of the Madroit Podcast, hosts discuss the essential role of storytelling and emotion in marketing. They explore how creating compelling narratives can create deeper emotional connections with audiences, making brands and products more relatable and memorable. Key topics include: the importance of understanding your audience, the impact of customer success stories, and selecting the right platforms for sharing your message. The discussion also highlights successful campaigns by brands like Nike, Patagonia, and Airbnb, emphasizing how these companies use stories to evoke emotions and drive decisions. Finally, the hosts provide practical tips for crafting effective marketing stories and building customer relationships. Episode #: 29 Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction to the Episode Topic 00:29 The Power of Storytelling in Marketing 01:41 Connecting with Customers Through Stories 02:56 The Role of Emotions in Marketing 05:08 Choosing the Right Platforms for Storytelling 08:39 Successful Campaigns and Real-World Examples 12:05 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of the Madroit podcast, the hosts discuss the importance of identifying your worst clients, or non-ideal client profiles (NICPs), and how they can drain resources and create friction. They explain the significance of clearly defining your ideal client profiles (ICPs) to improve the efficiency and satisfaction of your business relationships. Practical tips are shared on recognizing NICPs early, setting clear expectations, and refining the sales process to avoid misaligned clients. The episode includes a discussion on real-life experiences and strategies for better client management to foster healthier business growth. Episode #: 28 Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction to the Episode Topic 00:10 Discussing the Worst Client Experiences 00:32 Identifying Your Ideal and Non-Ideal Clients 01:32 Challenges with Non-Ideal Clients 02:35 Sales Process for Filtering Clients 04:50 Learning from Past Client Relationships 06:32 Final Thoughts and Analogies 08:23 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

Welcome to the Madroit Podcast! In this episode, we provide actionable marketing and sales insights for home service businesses such as plumbers, HVAC, lawn care, and construction companies. Discover the importance of building trust, the customer journey, and how to handle seasonality in your marketing strategies effectively. Learn about key tactics such as local SEO, email marketing, paid advertising, and reputation management to help you generate leads and maintain business growth. Whether you're a large-scale company or a small business, we offer tips to ensure you don't go dark on your marketing efforts and make the most out of every campaign. Tune in to elevate your marketing game and achieve sustainable growth! Episode #: 27 Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction to the Episode Topic 00:36 The Importance of Marketing for Home Services 01:23 Understanding the Customer Journey 02:25 Seasonality and Timing in Marketing 04:22 Effective Marketing Tactics 06:37 Balancing Marketing Strategies for Different Company Sizes 10:25 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of the Madroit podcast, we delve into part two of our series on cost-effective client acquisition strategies, initially outlined in our Michigan State Bar Journal article. Hosts discuss how businesses can convert leads into clients through sustainable marketing plans, improved sales funnels, and effective automation. With insights on SEO, organic reach, and nurturing client relationships, we aim to help you create a sales pipeline that works efficiently and represents your brand effectively. Tune in for actionable marketing and business nuggets that will help you achieve growth and success. Read the article here: https://madroitmarketing.com/state-bar-of-michigan/ Episode #: 26 Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction to Part Two Episode of State Bar of Michigan Article 00:25 Introduction to Client Acquisition Strategies 00:46 Diving Deeper into Client Acquisition 01:25 Turning Leads into Clients 02:15 Building and Optimizing Your Sales Funnel 03:55 The Importance of Nurturing Relationships 06:15 Recap of Episode 06:57 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

Welcome to the special 25th episode of the Madroit podcast! In this episode, we take a nostalgic trip down memory lane to explore how the podcast and Madroit marketing agency began. Our hosts share insights from their initial experiences, discuss the importance of marketing for every business, and recount how they reunited to build Madroit into what it is today. Tune in for actionable marketing insights, client-first values, and the entrepreneurial journey behind the scenes. Episode #: 25 Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction to Episode 25 00:24 Celebrating Our 25th Episode 01:05 The Early Days: How It All Began 02:24 The Realization: Every Company is a Marketing Company 04:21 Reconnecting and Joining Forces 07:13 Building Madroit: Values and Vision 10:06 Client Relationships and Long-Term Goals 12:33 Looking Ahead: Future Episodes and Growth 13:07 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, we discuss our recently published article focused on law firms and how they can lower their client acquisition costs. From leveraging paid ads and organic SEO to balancing your marketing budget and implementing a client relationship management (CRM) tool, we cover key insights to help you achieve sustainable growth. Tune in for actionable advice to enhance your marketing efforts and boost your law firm's success. Read the article here: https://madroitmarketing.com/state-bar-of-michigan/ Episode #: 24 Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction to the Episode Topic 00:32 Introduction to Marketing for Law Firms 01:40 Challenges in Client Acquisition 02:30 Strategies for Reducing Client Acquisition Costs 03:22 Balancing Paid and Organic Marketing 05:04 Importance of CRM in Client Management 06:48 Leveraging Podcasts for Authority Building 08:15 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this special edition of the Madroit podcast, we dive into the marketing genius behind the Mike Tyson vs. Jake Paul fight. Hosts discuss how the event, which generated over 108 million viewers globally, utilized hype, publicity, and strategic promotion to create massive engagement. They explore the parallels between the fight's marketing tactics and effective business strategies, emphasizing the importance of creating anticipation (the sizzle) while delivering quality service (the steak). The episode also covers practical applications for both B2B and B2C businesses to replicate this success in their own marketing efforts. Episode #: 23 Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction to a Special Edition of the Madroit Podcast 00:24 The Marketing Fight of the Century: Mike Tyson vs. Jake Paul 01:02 Marketing Strategies Behind the Fight 02:30 Audience Engagement and Social Media Impact 03:47 Business Implications and Winners 06:35 Translating Hype into Business Success 07:37 Customer Experience and Satisfaction 10:49 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of the Madroit podcast, the hosts discuss the concept of 'stupid simple marketing,' emphasizing the importance of getting back to basics in marketing. They cover actionable marketing strategies such as starting small, staying organized, decluttering, having a clear message, consistent branding, and understanding where your audience is. The discussion also includes the benefits of automation, repeating what works, and continuously analyzing and reviewing marketing tactics. With insightful analogies and practical advice, listeners are encouraged to simplify their marketing efforts to achieve better business outcomes. Episode #: 22 Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction to Episode Topic 00:28 Understanding Stupid Simple Marketing 01:21 Getting Started with Simple Marketing Tactics 03:28 The Importance of Consistent Branding 03:53 Being Present Where Your Customers Are 05:22 Automating Your Marketing Efforts 07:27 Repeating What Works 08:50 Review and Analyze Your Marketing Tactics 10:33 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of the Madroit Podcast, we delve into the essential components of building an annual marketing plan. We discuss why it's crucial for every business, how to align it with business objectives, and the importance of timely execution. The key points covered are starting your planning before Q4, setting clear goals, understanding your target audience, and budgeting effectively. You can tune in for actionable insights to help you structure a roadmap that makes your marketing efforts easier. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing ⁠Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:40 What is an Annual Marketing Plan? 01:42 The Importance of a Marketing Plan 04:03 Timing Your Marketing Plan 06:13 Getting Started with Your Marketing Plan 08:16 The Value of a Marketing Plan 10:46 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast Episode #: 21

In this episode, we dive into a fun Q&A session covering critical topics such as the difference between marketing and advertising, how to measure campaign ROI, the ideal percentage of revenue for a marketing budget, understanding marketing funnels, considerations for selecting social media platforms, and addressing drops in website traffic despite doing SEO. Tune in to gain actionable marketing and business nuggets that will help you level up. Don't forget to like, subscribe, and share if you find this episode useful! Episode #: 20 Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction to Our First Q&A Episode 00:53 Diving into Marketing and Advertising 02:31 Measuring Campaign ROI 04:33 Allocating Marketing Budget 06:39 Understanding Marketing Funnels 08:15 Boosting Awareness in Industrial Sectors 11:30 Choosing the Right Social Media Platforms 14:49 Addressing Dropping Website Traffic 17:25 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, we delve into the benefits of marketing consulting, exploring how partnering with an expert can optimize your marketing strategies, enhance ROI, and provide a fresh, objective perspective. We discuss the different roles a marketing consultant can play, the right time to consider hiring one, and how they can be the 'personal trainer' for your business. The episode wraps up with the importance of having clear objectives to ensure effective and efficient marketing efforts. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:39 What is Marketing Consulting? 01:06 The Importance of Marketing Consulting 04:00 When to Consider Marketing Consulting 05:45 How Marketing Consulting Works 07:25 The Personal Trainer Analogy 09:18 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast Episode #: 19

In this episode, we dive into the essentials of social media marketing and its transformative impact on your business strategy. Discover how platforms like Facebook, Instagram, LinkedIn, and TikTok can boost brand awareness, engage audiences, and drive sales. Learn the significance of selecting the right platforms, maintaining consistency, and producing authentic, diverse content. We also highlight the importance of genuine audience interaction, avoiding generic posts, and committing to a consistent social media presence. Join us for actionable insights and practical advice on leveraging social media to enhance marketing efforts and grow business. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:34 Defining Social Media Marketing 01:41 The Power and Reach of Social Media 02:11 Who Should Use Social Media? 03:15 Choosing the Right Platforms 04:16 Practical Examples: Landscaping and HVAC 05:34 The Importance of Being Accessible 05:46 The Rise of TikTok 06:31 The Importance of Timing in Social Media Posts 07:01 Adapting to Changing Social Media Trends 07:25 Diversifying Your Content Strategy 08:38 Authenticity in Content Creation 09:58 Consistency is Key 10:39 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast Episode #: 18

In this episode of the Madroit Podcast, hosts Jordan Haynes and founder/CEO Winston Hofer explore the power and effectiveness of email marketing as a premiere digital marketing strategy. They discuss building customer relationships through email, the importance of audience segmentation, creating compelling content, personalization, and the strategic timing of campaigns. Additionally, the episode covers list building, automation, and tracking key performance indicators (KPIs) like open and click-through rates to maximize return on investment (ROI). Listeners will gain valuable insights and practical tips on enhancing customer engagement, boosting sales, and elevating business awareness through email marketing, with real-world examples highlighted throughout the discussion. We'd like to have an in-depth look at why email marketing remains strong amidst the evolving digital marketing landscape. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:23 Introduction to Email Marketing 01:26 The Relevance of Email Marketing 02:14 Personalization and Segmentation 04:48 Timing and Effectiveness of Email Campaigns 06:23 Optimal Email Timing 07:06 Key Components of Successful Email Campaigns 07:56 Audience Segmentation Strategies 09:07 Content Creation and Personalization 10:30 Automation in Email Marketing 11:07 Tracking and Analyzing Email Performance 12:32 The Resilience of Email Marketing 13:42 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of the Madroit podcast, hosts Jordan Haynes and Winston Hofer discuss the crucial intersections between marketing and employee recruitment. They explore how recruitment is not just an HR function but a significant marketing opportunity for businesses. By creating appealing job descriptions and choosing the right platforms, businesses can attract high-quality candidates who fit well with their company culture. They emphasize the importance of a proactive recruitment strategy that is akin to assembling a championship sports team, ensuring each candidate aligns with the company's goals and values. The conversation also highlights the need for a streamlined recruitment process, featuring automation and skills assessments to optimize candidate selection. Successful recruitment is about strategic marketing efforts seamlessly integrating with the company's long-term aspirations. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:24 The Importance of Employee Recruitment 02:34 Marketing's Role in Recruitment 03:47 Effective Recruitment Strategies 07:10 Streamlining the Recruitment Process 08:26 Recruitment as Team Building 09:32 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast Episode #: 16

In this episode of the Madroit Podcast, hosts Jordan Haynes and Winston Hofer, CEO of Madroit, dive into the critical topic of Online Reputation Management (ORM). They discuss the importance of reputation management for businesses, both online and offline, and how it can significantly impact a company's success. Key insights include understanding ORM's role in monitoring and influencing public perception, the importance of responding to customer reviews, especially negative ones, and developing a sound ORM strategy. The hosts also highlight the interplay between ORM and local SEO, and offer actionable advice for businesses to manage their reputation effectively, ensuring a positive digital storefront and fostering trust and reliability with customers. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:46 Understanding Online Reputation Management (ORM) 01:17 The Importance of ORM for Businesses 02:35 Who Needs ORM? 03:23 Platforms and Strategies for ORM 04:26 Implementing and Monitoring ORM 05:37 Responding to Reviews Effectively 08:34 ORM and Local SEO: A Powerful Combination 08:54 Real-World Example: ORM in Action 11:18 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of the Madroit podcast hosts Jordan Haynes and Winston Hofer discuss the significance of local SEO and its impact on businesses. They explain what local SEO entails, including optimizing online presence to attract local customers through various search engines and platforms like Google, Bing, and Yelp. The episode highlights the critical components of local SEO, such as citations, Google business profiles, and tiered backlinks, while emphasizing the benefits of accurate and consistent information across all platforms. Real-world examples and practical tips are provided to ensure businesses can effectively implement local SEO strategies and measure their success through key performance indicators. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:49 What is Local SEO? 01:36 Visibility On Search Engines 02:35 Who Most Benefits From Local SEO? 04:48 Importance of Citations 08:22 How To Do Local SEO Right 09:51 Real World Example 10:39 Deception of Your Personal SEO 11:47 Potential of Invisibility 12:23 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast Episode #: 14

Join Jordan Haynes and Winston Hofer as they dive into the essentials of paid advertising on the Madroit podcast. This episode covers the importance of pay-per-click (PPC) advertising. Learn how PPC can lead to quick wins, sustainable growth, and effective customer acquisition for your business. Tune in for expert insights on creating and measuring successful paid advertising campaigns. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing ⁠Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:46 Introduction to Paid Advertising 01:34 Benefits of Paid Ads 01:52 Targeting and Segmentation 02:58 Platforms for Paid Advertising 04:11 Understanding PPC Bidding 04:43 The Importance of Retargeting 06:18 Optimizing Your Campaigns 07:29 Measuring and Adjusting Campaigns 08:53 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of the Madroit Podcast, Jordan Haynes and Winston Hofer dive into the essential topic of Search Engine Optimization (SEO) and its impact on your business. Discover why SEO matters, how search engines like Google and Bing rank your site, and the importance of both onsite and offsite SEO. Gain insight for creating relevant content, building backlinks, and optimizing your strategy to attract a qualified audience and drive sales. Don't miss their expert and actionable advice to enhance your digital presence and achieve marketing success. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:33 The Importance of SEO for Your Business 02:12 Understanding How Search Engines Work 04:11 The Role of Content and Offsite SEO 06:22 SEO as a Continuous Process 09:36 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast Episode #: 12

In this episode of the Madroit podcast, hosts Jordan Haynes and Winston Hofer discuss the vital importance of a business's website. They delve into why a website serves as a crucial first impression for potential customers, validates a business's reputation, and supports various aspects of a company's operations. They also provide insights into what makes a great website, including brand consistency, content quality, and effective spacing. The episode concludes with actionable advice for optimizing your website to enhance business growth. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:46 The Importance of Your Business's Website 02:08 Who Uses Your Website? 03:22 First Impressions Matter 05:17 Key Elements of a Great Website 07:03 The Virtual Showroom Analogy 08:52 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast Episode #: 11