PODCAST · business
Margin Theory
by Edge Theory
Margin Theory is a media brand and financial operating system for owner-operator businesses doing $1M to $20M.It's a newsletter, podcast, and community plus the fractional CFO practice that proves it works.The premise: every business that stalls between $1M and $20M got too big to see each detail and run at the same time. The answers are already inside the business hiding in the data it produces every day. Every transaction, every invoice, every payroll run, every line item is hiding six figures of money one layer below where anyone is looking.We call that boundary our edge.Most fractional CFOs stop at the surface drivers. Edge Theory traces the money five drivers down to the thing actually moving the number.Most founders coast in the middle. Edge Theory is for the ones who'd rather see further.
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Micki Gram on Accidentally Building an Agency After a Failed CBD Farm
Micki Gram built a social media and experiential marketing agency that grew out of filming brand events for fun. We talk about watching her dad lose a fortune and never consider a backup plan, the moment she told her mom she hated her and how that beca...
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Robby Pederson on Bidding $6 Billion in Work Last Year
Robby Pederson is the VP of Dirt Rocks, a construction logistics company he started from a spare bedroom after a hurricane in 2017. We talk about scaling to $100 million, raising a family where every kid runs a business, and the moment his daughter tol...
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Nick Riseman on Taking Over a 25 Year Family Business
Nick Riseman is a partner at DDM Marketing and Consulting, a full-service marketing and advertising firm now in its 25th year. We talk about taking over a family business, the leadership conference moment that changed how he shows up as a dad, and why ...
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Federico Trejo on Betting His Emergency Fund to Start a Business
Federico Trejo owns Tierra Viva Landscapes in Dallas. When the PE-backed company he was running went Chapter 7, he launched his own business in 72 hours. We talk about those early days, using AI to compete with billion-dollar companies, and betting his...
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ABOUT THIS SHOW
Margin Theory is a media brand and financial operating system for owner-operator businesses doing $1M to $20M.It's a newsletter, podcast, and community plus the fractional CFO practice that proves it works.The premise: every business that stalls between $1M and $20M got too big to see each detail and run at the same time. The answers are already inside the business hiding in the data it produces every day. Every transaction, every invoice, every payroll run, every line item is hiding six figures of money one layer below where anyone is looking.We call that boundary our edge.Most fractional CFOs stop at the surface drivers. Edge Theory traces the money five drivers down to the thing actually moving the number.Most founders coast in the middle. Edge Theory is for the ones who'd rather see further.
HOSTED BY
Edge Theory
CATEGORIES
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