Marketing Chakravyuh

I have a confession to make. When I started podcasting it was a new field. I kept up a bit but after the first few weeks, it started taking time to grow (which it naturally should), and that too rather monotonously. A phase that required hard work and persistence. do you want know what ALMOST threw me off the path? seeing people achieve success in different verticals and getting consumed by its magnificence. And it happened less than an year ago. Happens today too at times. And that is why, today's topic, "wade through waste. tackling the shiny object syndrome" is one I am truly looking forward to, both professionally and for my personal challenges as well. With our guest, Pia Singh. Questions: Views on the topic: "wade through waste. tackling the shiny object syndrome" how would you define shiny object syndrome? I can understand that being a marketer and with so many new things coming up everyday we are always on our toes to make some "breakthrough" and hence are more prone to it, but an interesting observation is that almost everyone experiences it, irrespective of the field of work we are in. What is the reason so many of us experience this? Okay. I want to ask how do we manage it, but I believe a more important question right now would be, "how do I recognize I am being consumed by shiny object syndrome?" Okay, Now I think it is more relevant to ask, how do one manage the shiny object syndrome? How do we incorporate some good practices (and which ones) in our daily lives to safeguard ourselves from the "Shiny object syndrome"?

There is a well known saying among us marketers, "A product for everyone is a product for no one." And in today's time when getting eyeballs is as easy as getting onto Instagram or twitter, and just putting out photos and videos so unless you provide something that no one else does, and until you make your to-be customers feel privileged and those who missed out feel bad for missing out, you are already out of the race my friend. And that is why, today we will talk about Niches. The need, the demand and the impact on both quality of offering and customer experience, and how it impacts the company brand in both short and long run, along with many relevant questions. Questions: 1. Views on the topic **"Find your Niche, And just stick to it."** 2. How would you define a "Niche"? 3. Need for a niche, the benefits, the examples. 4. Steps to define the niche, and more importantly, how to distill it down so that the TA is not too big for a niche, and not too small to allow profitability and scalability. 5. Since Niches are, well niches and therefor has smaller TA, how should a niched out company address competition in the market??

When we are providing some products or service, we need to reach out to people who will be interested in what we offer. People who will benefit from it in one way or the other. And where would you find the most suitable customers? In the circles of your existing customers. No it is not "just a random thought". It is a well researched area of marketing world that gave us marketers insights in to what is the most effective way of building trust in the potential target customers. Yes, it is your Brand Advocates. Your customers who preach about your offering as if it is god-sent. And they will share the real feedback based on the quality of work or product delivered. And in today's episode we will explore the ways of creating the brand advocates (and much more) with our guest Pia Singh. 1. Welcome back to the show. So I want to start with exploring your views on our topic **"Are you speaking about work, Or is the work speaking about you?"** 2. What does customer feedback and UGC mean to you? how valuable are they? 3. How would you define brand advocates? 4. How should we go about to create brand advocates 5. How should we integrate the learnings in marketing strategy of the company?

When a person starts business, the obvious goal is profit. How can I, and how much can I earn from this business. And there is nothing wrong about it. But, it is not enough to have a winning business. Any winning business needs customers. People who are paying for your offering. And before you ask them to pay you, ask yourself, "Why should they pay you?" So let's get into today's conversation on It is about what I can do for you, not what I can Achieve with it Your views on our today's topic: It is about what I can do for you, not what I can Achieve with it You mentioned value, and I think the biggest problem most businesses have is defining their unique value proposition. So, how should a company define their USP? How does defining your value help you sell high ticket products? How do we create REAL value? Marketing: How do we include these important aspects into the marketing strategy of the company?

Social media in today's time has become an indispensable part of our lives. And even more so for the marketing vertical of any organization. After all we, the normal people spend so much time of our day in there. Be it Instagram, snapchat, or even LinkedIn. Truly, the benefits of a social media for any brand are innumerable. And just like everything that is very good, has it's bad too. it's dark side. and today we are going to discuss the both. good and bad of social media. Questions Let's start with, what is the significance of social media in our lives? Life of a normal person and life of a marketer. How can one leverage the social media channels? What are the downsides of "Too much social media"? And more importantly, how to prevent that from happening? When is social media NOT a right path to take, or to focus on in today's time? Is it possible (and advisable) to stay off social media? As an individual and a company both? Closing: Overview: life around social media, your experience of managing different social media strategies for clients and their companies, and how to get started on social media as a startup Disclaimer "The views expressed are the participant's own views and channel does not take any responsibility or liability for any outcome based on the content of this interview. The interview is intended for entertainment purpose only and should not be used in lieu of legal or medical advice."

- When you are building a business, the amount of revenue you generate, and overall success of the business depends less on what your business is, and more on what you as the owner, the founder do. - Your "why" and "how" of doing this business, how people know you and what they think of you has much larger impact on your business than you could imagine. - And, in today's episode that is what we will cover. The impact of what people think of YOU on your business. Questions:: 1. So when you say "**It's not about the business it's all about the person",** What does it mean for you? 2. Customer centric vs employee centric org. → is that why we hear about personal branding now a days? 3. What is personal branding according to you? 1. If someone has not started working on their personal brand, what are the questions that they should ask themselves which would allow them to build. 2. Advice to people just starting out to curate how people perceive them? (Content Marketing) 4. How can one work on their content marketing? 5. Closing → Plan of action: Strategize your personal brand 1. Since we talked about importance of personal brand in quiet some depth today, hence to close the session with, what should be the next step for our audience to start building their personal brand. 2. Our topic for next week is "Social Media as a Facilitator" so don't forget to send in your questions at [email protected] 6. Build your personal brand cheat sheet - Lead magnet

With the huge response on the episodes of Marketing Chakravyuh podcast, we are now starting with exclusive podcast series. In this series of "***Life Lessons that can make or break your business***" we have with us business growth strategist Pia Singh who has over 15 years of experience across govt. corporate and private sector. While she consults businesses on what will and what will not work for them, she also runs her own practice PSBS advisory services that focus on creating solutions for business needs. Apart from her consulting firm, she holds various important positions like mentor of change for AIM Atal Incubation Mission, mentor and enabler with dept. of industrial policy and promotion, ministry of commerce and industry. She is also independent consultant with ***Asian Development bank***, and ***SheTrades*** initiative of women entrepreneurship by International Trade Centre, Geneva. Pia Singh has also authored multiple books on startups and business operations, most recent one being her contribution in the amazon bestseller book across nations, ***The Growth Hacking Book 2,*** which by the way is available on Amazon worldwide since January. Back to the topic, in this series of nine episodes I will be asking her the questions that *lurk in back of every **entrepreneur or freelancer's** mind*, covering all the verticals like value of personal brand and business brand, business scale ups, niche marketing, freelancing as a career option, Design thinking, creative problem solving, leadership and social influence, working with people and self management to mention a few. For those of you who do not know, these will be the most needed skills in 2025 as given by World Economic Forum. So tune in into this weekly series of nine episodes and learn how YOU can be the best there can be. And yes, if you have some questions, drop them off at [email protected] and I'll be sure to get them answered for you. You can hear the new episodes of this series on Spotify, Apple podcasts, Amazon Music, Google podcasts, Gaana, Saavn, and various other audio platforms every Thursday for next 9 weeks. See you in the first episode of this series.

In this episode, we have Lucas Walker as our guest. If you are a marketer and you don't know him already, WHAT ARE YOU EVEN DOING IN YOUR LIFE? Lucas is a Serial entrepreneur, working to make dogs happier and healthier through Treats Happen, and helping B2B sales teams use modern selling techniques to win more at Sport of Sales. Oh, and this is also his first guest appearance as the Founder and CEO of Rolled Up Podcast Network. He dropped a lot knowledge bombs in here given his unique experience with Sales, marketing, and entrepreneurship. So let's get started! Disclaimer "The views expressed are the participant's own views and channel does not take any responsibility or liability for any outcome based on the content of this interview. The interview is intended for entertainment purpose only and should not be used in lieu of legal or medical advice."

Today we have with us, Mitangi Parekh the Growth Marketing Manager of Boast.AI, at a fintech company based out of Canada. She is a self-taught digital and content marketer, and started her career at a B2C company before transitioning into the B2B tech space She is also a Freelancer content creator and marketing consultant specializing in health tech and wellness-based startups given her science background. Disclaimer "The views expressed are the participant's own views and channel does not take any responsibility or liability for any outcome based on the content of this interview. The interview is intended for entertainment purpose only and should not be used in lieu of legal or medical advice."

Today we have with us an unusual guest. he's an engineer and researcher, and has worked with giants like Uber in their operational planning and related research activities. Andrew Austin is not a marketer by education. He is a marketer by action. He started sharing what he found most fascinating in his field, and grew it into a paying newsletter. One that now serves as his 4 hour workweek. That too the work he enjoys the most. So let's learn it from the man himself, on how he got here, and how you can too, avoid the mistakes people usually fall for. Disclaimer "The views expressed are the participant's own views and channel does not take any responsibility or liability for any outcome based on the content of this interview. The interview is intended for entertainment purpose only and should not be used in lieu of legal or medical advice."

My name is Adi and I’m the Chief Growth Officer at GrowthClub.org where we help B2B businesses build their brand on LinkedIn. I’m also the Head of Content Marketing at ImagineGrowth.Institute where we coach tech founders and leaders to build their personal brand and generate revenue from LinkedIn. I also head growth at Ecommerce-Platforms.com, an eCommerce publication targeted towards ecommerce business owners and Unblock.net, a blockchain tech publication. I’ve also worked with BAMF Media, which was one of the first LinkedIn growth marketing companies in the world, and helped them grow their blog readership with stellar content on LinkedIn growth hacking.

Today the founder of http://blusteak.com/ (Blusteak Media), http://thejaisonthomas.com/ (Jaison Thomas )will share with us his knowledge and experiences around social media, brand building, and how owning a marketing agency has worked for him. He also shares that he managed to bring his website on fist page of google search for his name, the importance of building a personal brand, and more! Disclaimer "The views expressed are the participant's own views and channel does not take any responsibility or liability for any outcome based on the content of this interview. The interview is intended for entertainment purpose only and should not be used in lieu of legal or medical advice."

"Promotional products might be given away for free. But, they define your brand none the less" Our today's guest Miguel Hampton is a multi-talented person. He is a photographer, audio engineer, streamer, gamer, activist, podcaster, and a marketer. He started his entrepreneurial journey when he was barely 14, and has kept on growing his skill-set since then. Whatever around running a business you can think of, he probably has done it. And with decades of experience in closet, Miguel shares his knowledge and his secrets in today's episode with us all. Listen to it and tell me what you loved the most! Disclaimer "The views expressed are the participant's own views and the channel does not take any responsibility or liability for any outcome based on the content of this interview. The interview is intended for entertainment purposes only and should not be used in lieu of legal or medical advise."

In the conversation with Mrs. Julie Simmonds, the marketing manager of Ontario, Canada based textile manufacturing company, I got to understand the specifics of marketing, primarily holistic marketing. And with that we covered some really interesting topics like the layout of IKEA and many loss leader strategies; and how to start around with marketing as a student. Disclaimer "The views expressed are the participant's own views and the channel does not take any responsibility or liability for any outcome based on the content of this interview. The interview is intended for entertainment purposes only and should not be used in lieu of legal or medical advise."

In the conversation with the brand and marketing manager of Xech, a tech products company based out of Mumbai, India I get to dive into his learnings and experiences around market research, marketing, and branding through various steps of his journey. From collecting data, to working on B2C branding of the company, he certainly kept on exploring his curiosities and growing the scope of work along the way.

If you love pizza, it is a sin to not know about the "World Pizza Champion", Nick Bogacz. Nick is the Founder of Caliente Pizza & Draft House. He worked with Papa Jones, Dominos and many more, growing them to new heights everywhere he went. And, with over 20 years of experience in the industry, he opened his first location in fall of 2012 and has grown quickly to his 6 current locations. Nick loves the freedom an independent operation provides for company decision making. He is a motivating leader and team builder and has grown his company to over 250 employees through leading by example. Nick is also the author of book "The Pizza Equation" (Available on Amazon) and "The Business Equation" podcast. So I can assure you he is one of the best in the field!! Disclaimer "The views expressed are the participant's own views and the channel does not take any responsibility or liability for any outcome based on the content of this interview. The interview is intended for entertainment purposes only and should not be used in lieu of legal or medical advise."

In this episode we have with us Jason Cutter, the founder and CEO of Cutter Consulting Group, and the author of "Selling with Authentic Persuasion" book. With almost 2 decades of experience under his belt, Jason is also is a seasoned sales trainer who can help any organization scale their revenue multi-fold in no time. A Marine Biologist by education who worked with sharks for years, this guy can make the sharks follow him, so who are we puny humans to deny his decree. Today we will pick on his brain on how to get into marketing and grow big, and some talks around sales as well. Disclaimer "The views expressed are the participant's own views and the channel does not take any responsibility or liability for any outcome based on the content of this interview. The interview is intended for entertainment purposes only and should not be used in lieu of legal or medical advise."

In this episode we have with us Reggie Waterman, a Brand Consultant, and the Director of marketing at 360insghts, a B2B and B2B2C SaaS company based out of Canada. Here we talk about what brought him into marketing and which is his go-to tactic for marketing. He also talks about why it is important to fail fast, His biggest learnings from the 15 years of experience, and his views on marketing for startups. (He was also thrown a situation that is a marketer’s nightmare) We also talked about what to do to get into a marketing role, how to get the job and how students can make it huge in marketing. Disclaimer "The views expressed are the participant's own views and the channel does not take any responsibility or liability for any outcome based on the content of this interview. The interview is intended for entertainment purposes only and should not be used in lieu of legal or medical advise."

If you are a Marketing enthusiast and you wish to learn the tricks up the sleeves of a seasoned marketers, you are at the right place! I am your host Nishant Goel, and this is The Marketing Chakravyuh Podcast; where I invite accomplished marketers from around the world and pick on their brains; asking questions that would help you understand the mystery of marketing and grow yourself to heights. Whether you are a student, entrepreneur, or a marketer yourself, this is where you can learn the untold secrets of marketing; from the people you admire and love.