PODCAST · arts
Marketing in the EDM Industry
by xiao bo xu
A mini podcast series about the marketing of music and promotion of shows by DJs in the EDM industry. This series will consist of six episodes, each featuring: Excision, Tale of Us, Porter Robinson, Illenium, Malaa, Seven Lions. We use these lengendary DJs as case studies to help breakdown the tactics that the DJ in question uses in areas of marketing and promotion, including but not limited to: the creation of a sense of exclusivity and urgency, the building of anticipation and community, the establishment of a feeling of belonging and loyalty, the generation of anticipation and buzz through social media, and interactions with their fans.
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ABOUT THIS SHOW
A mini podcast series about the marketing of music and promotion of shows by DJs in the EDM industry. This series will consist of six episodes, each featuring: Excision, Tale of Us, Porter Robinson, Illenium, Malaa, Seven Lions. We use these lengendary DJs as case studies to help breakdown the tactics that the DJ in question uses in areas of marketing and promotion, including but not limited to: the creation of a sense of exclusivity and urgency, the building of anticipation and community, the establishment of a feeling of belonging and loyalty, the generation of anticipation and buzz through social media, and interactions with their fans.
HOSTED BY
xiao bo xu
CATEGORIES
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