PODCAST · business
Marketing Insights - Atul Raja
by Atul Raja
I am Atul Raja, a career marketer, CMO and corporate leader. My professional journey is replete with launching and managing leading FMCG brands like Airtel, Royal Challenge, Matiz, TATA Indicom, Videocon, Sansui, and Kenwood, with three decades of experience across leading organizations like Bharti Airtel, TATA Teleservices, Shaw Wallace, Videocon, Bennett & Coleman, Biocon, and Daewoo Motors.Know More About Me:www.linkedin.com/in/atulrajawww.atulraja.com
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The rising importance of Personal Branding | Atul Raja
The "Personal #Brand" has assumed great importance in today's world of perception management and requires a carefully crafted story that encapsulates your #USP, expertise and skill-sets, and the key traits of your persona. However, the success in building a personal brand depends upon an honest and factual representation. Here is a short #podcast where I speak on the importance of 'Personal Branding' while exemplifying the key traits of my own personal brand. #Buildingasuccessfulbrand #BrandDiagnostics #Targetaudienceprofiling #BrandSWOT #Brandvoice #Brandstory #BrandIdentity #brandmissionandvision #brandpurpose #brandjourney #brandvalueproposition #brandUSP #BrandMarketing #GotoMarketstrategy #Digitalandcontentstrategy #howistechnologychangingadvertisingandcreativity #brandrelevance #brandpersonalization #ROIonmarketingefforts #AtulRaja #titanmarketing #PersonalBranding
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Decoding New-age Marketing I Atul Raja
In this conversation with the Editor of “Icons Behind Brands”, I dwell upon the changing face of marketing and specific essentials like marketing for Gen Z, executing ideal and engaging content marketing, FMCD vs FMCG marketing and the transformational influence of technology in #marketing and #advertising. #atulraja #titanmarketing #FMCGbrandingstrategy #ConsumerDurableBrandingstrategy #B2CmarketingFMCDMarketing #Multibranding #ProductExtensions #ProductLifeCycle #DemandBasedmarketingstrategies #contentmarketing #podcastmarketing #blogging #brandpersonalization #technologyandmarketing #AIledhyperpersonalizationinmarketing #customercentricity #GenZMarketing #Socialmediamarketing #NewageMarketing #IconsBehindBrands #productmarketing
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ABOUT THIS SHOW
I am Atul Raja, a career marketer, CMO and corporate leader. My professional journey is replete with launching and managing leading FMCG brands like Airtel, Royal Challenge, Matiz, TATA Indicom, Videocon, Sansui, and Kenwood, with three decades of experience across leading organizations like Bharti Airtel, TATA Teleservices, Shaw Wallace, Videocon, Bennett & Coleman, Biocon, and Daewoo Motors.Know More About Me:www.linkedin.com/in/atulrajawww.atulraja.com
HOSTED BY
Atul Raja
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How many episodes does Marketing Insights - Atul Raja have?
Marketing Insights - Atul Raja currently has 2 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Insights - Atul Raja about?
I am Atul Raja, a career marketer, CMO and corporate leader. My professional journey is replete with launching and managing leading FMCG brands like Airtel, Royal Challenge, Matiz, TATA Indicom, Videocon, Sansui, and Kenwood, with three decades of experience across leading organizations like Bharti...
How often does Marketing Insights - Atul Raja release new episodes?
Marketing Insights - Atul Raja has 2 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts Marketing Insights - Atul Raja?
Marketing Insights - Atul Raja is created and hosted by Atul Raja.
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