Marketing Musings

In this episode, I get honest about why she's pausing the podcast's regular rhythm and what that decision reveals about the deeper question so many conscious business owners are sitting with right now: what if the way we've been told to show up just isn't it?From the exhausting sameness of social media feeds, to a person-centred therapist who feels like her Instagram contradicts everything she stands for in the therapy room, to a mum going viral on Pinterest whilst dancing to ABBA in her craft studio, this episode explores what it really looks like to decentre social media and build marketing that genuinely feels like you.I also share the unexpected platform that fills my client books, grew my mailing list and brought consistent listeners to this very podcast and why I eventually said yes to teaching it, after saying no every single time she was asked.This one is about permission. To slow down. To do it differently. To trust that the more embodied and alive your work is, the less you need to perform it.You can buy Rooted Reach here. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

Today I'm getting into something that has been circling for me for a long time, expertise. What it actually means, why so many of us have clung to it, and why I think the whole hierarchy of it is collapsing. This is an ego death episode if I've ever recorded one. Let's get into it.You can book a free 30 minute call with me here. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

This week's episode is a little different and honestly, I almost didn't record it. I've been sitting with something all week that felt too messy, without a tidy resolution to share (which let's be honest, it's kinda becoming my brand personality at this point). But that's exactly why I needed to share it.Because here's what I've been sitting with: we are living inside systems that many of us have woken up to as misaligned, whilst the world still largely operates within them. And rather than rushing to fix it or solve it, I'm exploring what Richard Rudd describes as 2026 being a year of closing doors a year for clearing, shedding, and arriving at 2027 with a clean slate. Not a year for having all the answers.I talk about what it feels like to be in this in-between space, not growing in the conventional sense, living back with my parents at 31, watching things fall away without knowing what replaces them, and why I genuinely believe that this discomfort is not a sign that something is wrong with you. It is alignment.If you've been feeling the pull away from social media, the inability to squeeze yourself into words or packages that don't fit, the frustration of not knowing your exact direction, this one is for you.I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

In this episode, I'm sharing a realisation that came to me on a recent retreat, one that has genuinely shifted how I think about standing out in marketing.Sat around a table with 14 other women, I felt something I didn't expect: unoriginal. And instead of that feeling being a problem, it was one of the most liberating moments I have had in a long time. It got me thinking about how much of the marketing industry is built on this relentless pursuit of differentiation, and how chasing that can actually strip us of the very magnetism that makes us memorable in the first place.I talk through a client story with a cacao company that perfectly illustrates this, how trying to sound revolutionary was drowning out the thing that actually made them stand out. I also get honest about the ways I have contributed to this conversation in my own messaging in the past, and where I now want to add more nuance.If you have ever felt the pressure to constantly differentiate yourself, find your hot take, or shout louder than everyone else, this one is for you.I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

This week, I'm exploring a theme that feels deeply personal and one I know many of you are sitting with right now. I stumbled across the Gene Key that sits at the heart of my life's purpose (Gate 48), and honestly? It stopped me in my tracks. The shadow of this gate is inadequacy, that persistent feeling of not being enough, not knowing enough, and constantly seeking someone outside of ourselves to hand us the answers.I'm talking about the ways we outsource our genius: through endless investments, qualifications, AI, psychics, business coaches, cookie-cutter strategies all in a bid to escape the discomfort of not knowing. But what if that discomfort is actually the gateway? What if the void, the uncertainty, the not-knowing is exactly where your truest wisdom is waiting?I also touch on how this shows up in marketing, specifically why the most alive, magnetic content comes from your own inner flow state, not from borrowed language and strategies handed to you by someone else. The guru era is dying, the influencer culture is collapsing, and we're being called into a new paradigm where wisdom lives within, not on someone else's pedestal.If you've been feeling that itch that something isn't quite fitting anymore, this one's for you.The Substack I referenced hereAnd a link to a free call here: I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

There's a particular kind of discomfort that comes when everything goes quiet.Not the quiet you chose, the kind that descends on you. Where the calendar clears, the momentum stalls, the ideas you were pushing hard on suddenly feel like they've hit an invisible wall.For a long time, I called that failure. Or fear. Or both.But what if it was actually an invitation?What if the pause, the fog, the stillness, the space that makes every hustling bone in your body itch is exactly where your best work has always been waiting?In today's episode, I'm sharing something that's been moving through me in a very real and personal way. A psychic reading that left me unexpectedly deflated, what happened the moment I stopped resisting what it was telling me, and why I now believe that visionaries don't just benefit from space they actually need it to survive.I'm calling it the fertile void. And I think it might just change the way you see your slowest seasons.Let's get into it.I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

I've been sitting with a lot lately. The kind of a lot that makes you want to go completely off-grid, learn embroidery and never open Instagram again.I've been questioning everything lately. My work, the noise, the way we've all just quietly agreed to film our lives and scroll through other people's and act like that's completely normal. And I wanted to show up and talk about it even though none of it is fully formed yet, because I think that's kind of the point.So that's what this episode is, an honest look at the noise we're all swimming in, why so many of us feel this growing resistance to showing up online, and what I think is actually underneath that. We're talking social media, the self-development trap, why your work might not be landing the way you want it to, and this bigger collective shift I keep seeing in myself and in the people I work with. A real questioning of the way we've been told to do things and what it might look like to do them differently.I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

this episode came from a conversation I had in Costa Rica that I genuinely haven't been able to stop thinking about. I'd just finished my writing retreat, I was travelling solo, and someone asked me why I was there, and the moment I said I'd come for a writing retreat, I felt myself physically recoil. Because I knew what was coming. Are you writing a book? Who do you write for? Is this your job? And every single question made me feel like a complete fraud. Like I'd been caught out. And I've been sitting with that feeling ever since — that weird thing that happens where the moment someone asks you to explain yourself, suddenly you're not sure you even are the thing you thought you were. And then I had this psychic reading, which I'm going to get into, and something came up that kind of cracked this all open for me. Because I think sometimes what we're calling imposter syndrome is actually something else entirely. Sometimes we're not experiencing imposter syndrome, we're just genuinely being an imposter. And there's a difference. Let's get into it.I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

In this episode, I sit down with the incredibly talented artist and teacher Cass Deller, and honestly, I could have talked to her for hours. Cass built a thriving, multi-faceted creative business entirely by following what lit her up. From corporate burnout at Westfield to watercolour wedding stationery, surface pattern design, courses and mentoring, her journey is a masterclass in trusting your creative instincts over chasing a formula. We talk about why joy has to come before the money, how your personal style IS your strategy, the power of being willing to pivot, and why niching down might actually be holding you back. If you've ever felt torn between building a "real" business and doing work that genuinely feeds your soul, this one's for you.You can find more about Cass's brilliant work here. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

In this episode of Marketing Musings, I’m diving into four words that sparked equal parts expansion and resistance in me: let it be shit.When I was on a writing retreat and saw that phrase printed across our sweatshirts, something in me lit up — and tightened at the same time. Because if I’m honest, I’ve built so much of my life on over-performing, over-delivering, and trying to avoid failure at all costs. From competitive trampolining as a child to being the “give it to Em, she’ll handle it” employee in my corporate career, I learned very early on that being “enough” meant never slipping up.So the idea of willingly letting something be bad? Letting it be messy? Letting it not work?It felt almost unbearable.But in this episode, I explore why that exact permission, to create badly, to start without knowing the outcome, to risk it not landing, is actually the gateway to our best, most alive work.https://www.consciouscreatorco.com/marketingmuseI'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

In this episode, I’m coming to the mic from a bit of a funky state of being.I’ve just returned from a life-changing trip where I felt like my most aligned and expressed self and I’m navigating what it means to land back in an environment that doesn’t immediately feel like that.I talk about the creative crisis I slipped into. The dramatic thought that I might “never create again.” And how sitting with that part of me led me to a deeper realisation:The muse isn’t fragile.We’ve just been taught to mould her until she is.In this episode, I explore:Why expressing through creativity alters your entire state of beingHow marketing stopped being about “sharing to sell” and became a space where I feel fully expressedThe danger of starting from strategy instead of alivenessWriting from anxiety, chaos, heartbreak and doubt and why those pieces still matterWhy marketing without creativity is just words on a pageHow to return to yourself as the gracious muse of your own marketingIf you’ve been doubting your creativity… If you’ve been waiting for the perfect conditions… If you’ve felt like your voice has gone quiet…This one is for you.I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

In this episode, I share what really happened on my Costa Rica writing retreat and why barely writing was the most important part of it.I talk about creativity beyond discipline, the three creative departments (creative, editing, publishing), and the uncomfortable realisation that even as conscious marketers, we can accidentally perpetuate pressure instead of aliveness.This trip reminded me that we are creators before we are marketers and that the best ideas don’t come from trying harder, but from living more fully.If your marketing has started to feel forced, heavy, or like a performance… this episode is your permission slip to come back to life as your greatest muse.I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

This episode was one I couldn’t not record.As I prepare to fly to Costa Rica for a writing retreat in the jungle, I found myself reflecting on what this trip has activated in me and how deeply it’s connected to creativity, identity, and the parts of ourselves that used to create simply because they had to.In this episode, I share the story behind booking a retreat that terrified me, why claiming the title of “writer” still feels vulnerable despite a lifetime of proof, and how strategy slowly stripped the joy out of something that once flowed effortlessly.We talk about:What happens when creativity becomes strategic instead of expressiveHow learning the rules can disconnect us from our natural way of creatingThe role of play, permission, and rebellion in conscious marketingReconnecting to the version of you who created for creation’s sakeThis is an episode about remembering. About letting the version of you who always knew how to create take the lead again. And about why true resonance is born from expression, not optimisation.If you’ve ever felt disconnected from your creativity, your voice, or the way you market your work, this one is for you.I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

In this episode, I share an unfiltered musing on AI, creativity, and what we risk losing when convenience replaces embodiment.Sparked by a quiet, introspective morning and a deeper reflection on my own nature as a truth-teller, I explore why AI has become such an energetic drain in my business, despite its undeniable brilliance as a tool. I speak candidly about losing clients to AI, the eerily familiar feeling of reading content that no longer feels alive, and the growing erosion of raw human voice in marketing and creative work.This conversation isn’t about shaming AI or rejecting innovation. Instead, it’s an invitation to look at how and why we’re using it. I unpack the difference between streamlining systems versus outsourcing our voice, our messiness, and the very processes that shape embodied expertise. From perfectionism and healing, to trial-and-error, discipline in art, and the energetic frequency carried through word, this episode is a call to return to trust in our own expression.If you’ve felt disconnected from your content, uninspired by what you’re reading online, or quietly grieving the loss of depth and originality in the digital world, this episode offers both validation and a powerful reframe. It’s a reminder that marketing, like art, is meant to be felt, not just optimised.I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

After returning home and feeling unexpectedly chaotic, uninspired and mentally flat, I’m taken into a physical clearing-out of my space that mirrors the shedding I’ve been moving through for years. From throwing away decade-old relics, to confronting the emotional weight of what we keep “just because it’s always been there,” this episode explores how clutter quietly blocks creative aliveness.I talk about the fear of committing, the vulnerability of authentic expression, and why copying formulas can feel safer than creating from truth. I reflect on 2025 as a year of deep shedding, and 2026 as an invitation into audacity, not perfection, not guarantees, but the courage to create what feels most you.If you’re feeling creatively stagnant, resistant to launching, unsure what you actually want to say or share anymore, or standing in front of a blank canvas wondering what comes next, athis episode is for you.I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

2025 asked me to shed. To pause. To question why things weren’t working the way I thought they would. And in this episode, I share the realisation that’s landed so clearly for me: it wasn’t meant to work yet.This is a conversation for the visionaries who can see what’s possible before the world is fully ready for it. For those of us whose clarity has deepened over the past few years, whose inner knowing has become rock solid, even if the external “success” hasn’t caught up yet.I talk about the collapse we’ve collectively witnessed in 2025: outdated narratives falling apart, surface-level marketing losing its grip, and why that clearing was necessary. I share why I believe 2026 marks a turning point, a year where visionaries are no longer ahead of their time, but right on time.I also open up about my own journey with holding back work that didn’t yet feel ready to be received, and why The Marketing Muse is finally coming to life in 2026. Not as a course. Not as a formula. But as a space to remember your creative power, reclaim your truth, and express your work in a way that genuinely mirrors who you are.If you’ve been questioning yourself, your timing, or your path, this episode is here to offer reassurance, reflection, and a deep sense of you’re not behind. You’ve been preparing.And now, it’s time to move.Join The Marketing Muse waitlist below: https://www.consciouscreatorco.com/marketingmuseI'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

Most business owners see marketing as a job they need to get done, a set of tasks that generate sales. But what if your marketing wasn’t a mechanism… and was instead another expression of your service?What if your marketing wasn’t about convincing… but about serving?When you see marketing as a service, you stop worrying about “What should I post?” and start asking: “How can I help my audience today?”Suddenly:Your content becomes more empatheticYour messaging feels safer, clearer, warmerYou create trust without selling strategies that feel misalignedYou attract clients who are already resonating with your valuesAnd that's what I'm diving into in this week's episode. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

This episode meets the edges of discomfort for me because, well isolation is uncomfortable, isn't it? Especially when it feels like rejection. Especially when it questions the belonging that feels so integral to us as humans. And it was in that space that this episode arrived for me. In this episode, I share openly about:the loneliness that can come with choosing integritywhy living your truth often feels harder before it feels easierhow being misunderstood is part of aligned business growththe void that appears when you stop abandoning yourselfwhy the “shiny” marketing you see online is not the benchmarkhow to sit with the discomfort of being differentand why depth, honesty, and embodiment always bring the most aligned clients in the endIt’s raw. It’s messy. And it’s truthful.Because real integrity always is.I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

In this episode of Marketing Musings, I dive into a conversation that has been bubbling under the surface for so many conscious business owners: what happens when the healing journey becomes another cage? I share a beautifully human moment I had with a friend and a wildly messy night out in Lisbon that cracked open my understanding of the self-development world and how it’s shaped the way we market our work.I explore why so many people are feeling fatigued by constant self-improvement, how the wellness industry has unintentionally fed a sense of “not enoughness,” and what this means for the way we approach marketing in 2025 and beyond.If you want your business to feel like a soft, grounded space for your clients and for yourself, this episode will feel like a deep exhale that inspires your marketing to offer the same sensation. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

In this deeply honest episode, I invite you into the raw, unfiltered middle ground of conscious creation, the place where your truth feels alive… but also utterly exposing.After last week’s episode on the courage to create, I reflect on a recent creative moment that pushed me right up against my own edges. What happens when you share something that feels true, powerful, and expressive, only for your nervous system to go into full panic? What do you do when your truth suddenly doesn’t feel “safe”?I open up about the article I wrote (and loved), the discomfort that followed when I shared it publicly, and the very human urge to retract, hide, or dilute your message when others might not agree. You’ll hear me talk about energetic shifts, throat chakra flare-ups, nervous system responses, and the lifelong journey of learning to stand in your truth without abandoning yourself.This episode is a reminder that the creative process is not linear. Sometimes you’re brave. Sometimes you’re wobbly. Sometimes you delete the TikTok and that’s okay. Sharing what’s real doesn’t mean never feeling afraid; it means learning to meet your edges with compassion, curiosity, and care.If you’ve ever questioned your voice, worried about being “too much” or “not enough,” or felt overwhelmed when your work starts to be seen, this episode will meet you right where you are.Sit back, sip something soothing, and join me in the beautifully imperfect space where conscious marketing and human truth meet.I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

So many people tell me they love my honesty online, but what they don’t see is how much courage it’s taken to get here.In this episode, I’m exploring what it really means to have the courage to create. Not just to share the highlight reel, but to speak from truth, even when it feels uncomfortable or misunderstood.I’m sharing the story behind my first ever “speak to camera” video, how therapy helped me untangle deep fears of being seen, and why showing your humanness in business is actually what builds the deepest trust.If you’ve ever felt afraid to say what you really want to say, or worried that honesty might make you look unprofessional, this episode is for you.Tune in to discover how courage and creativity are connected, and why sharing your truth might just be the most powerful marketing move you’ll ever make.You can book a free 30 minute call with me here.I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

In this episode, I explore what it truly means to be a visionary in business, to imagine what doesn’t yet exist and bring it to life through your work. Inspired by Caroline Myss’ teachings on the visionary archetype, I unpack the challenges and power of creating marketing that reflects new ways of thinking and being.If you’ve ever felt misunderstood, ahead of your time, or unsure how to translate your deep vision into words that connect, this episode is for you. I dive into why visionary marketing requires trust, creativity, and the courage to lead with imagination, not just strategy.You’ll learn how to: ✨ Market your work when no one else “gets it” yet ✨ Bridge your vision so others can see themselves within it ✨ Release old, limiting “fossil world” beliefs about how things should be done ✨ Claim your creativity and trust that your truth is enoughThis isn’t about fitting into formulas, it’s about leading from the future you can already see.You can book a free 30 minute call with me here. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

In this episode, I explore what it really means to practise marketing with nuance in a world obsessed with extremes. From “hot takes” and controversy-driven content to shiny before-and-after transformations, online marketing has become a place where depth often gets lost in the pursuit of virality.Here, I challenge this trend, sharing how black-and-white narratives flatten the truth of your work and disconnect you from the very people you’re here to serve. I reflect on the “messy middle”, the space where human experience, healing, and authenticity live and how honouring that in your marketing not only makes it more real, but more resonant.If you’ve ever felt like your work can’t be condensed into a single clear-cut message, this episode will help you lean into nuance as your strength - not your obstacle. You’ll learn how to: ✨ Express the truth of your service without oversimplifying it ✨ Create content that connects deeply, not just widely ✨ Honour the grey areas that make your work human and magneticYou can book a free 30-minute call with me here I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

In this episode, I open up about the period when my own marketing wasn’t landing. When I was in the middle of a creative evolution, testing new ideas, finding my voice, and realising how much pressure we put on ourselves to look like we’ve got it all figured out.I explore how creative blocks often come not from a lack of ideas, but from filtering what we really want to say. From trying to fit into strategies, formulas, or narratives that don’t quite feel like us.You’ll hear how I found freedom again by creating from what lit me up, even when it wasn’t “strategically” linked to my service, and how that shift unlocked my most resonant, magnetic work yet.We’ll talk about: ✨ The difference between authenticity and performative vulnerability ✨ Why resonance, not strategy, sells ✨ How to infuse soul, messiness, and truth into your marketing ✨ And how to move from stifled and stuck to creatively aliveIf you’ve ever felt like your creativity has dried up or that your words don’t sound like you anymore, this episode is your permission slip to say what you really want to say and create what truly wants to move through you.You can book a free 15 minute call with me here.And shop my Sales Page template here. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

This episode is a little different because it’s messy.I sat down with no plan, just the pull to explore something I’ve been feeling deeply lately: the pressure to make our marketing clear.We’ve been told to make everything concise, strategic, and logical, but in doing so, we’ve stripped out the humanness that makes people feel something. Marketing has become so polished that it’s lost its pulse.In this episode, I talk about the difference between clarity and connection. Why your “unclear” rambles often hold more resonance than your “perfectly written” copy. Why people buy from energy, not explanations. And how your most magnetic marketing will always come from the messy, human essence behind it.It’s a reminder that your marketing doesn’t need to make perfect sense, it needs to make people feel.Want to explore this more?Book a free call here.I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

In this week’s episode of The Mirror, I dive deep into a marketing pattern many of us have unknowingly fallen into: the sexy sell. You know, the polished promise that gets instant attention: “Book out your services,” “Hit 10k months,” or “Grow your dream audience overnight.”But what happens when those promises don’t quite match the depth, nuance, and truth of what we actually do?I unpack how using a “sexy sell” can feel great at first: the validation, the sales, the quick wins, but over time, it starts to feel sticky, misaligned, and hard to sustain. Because when our marketing sells something it can’t fully deliver, it creates disconnection, both for us and the people we’re here to serve.This episode is an honest exploration of what happens when marketing loses its integrity, how to rebuild that trust, and why the future of marketing isn’t in selling what’s shiny, but in sharing what’s true.And I've explored that further in this week's Substack.If you'd like to book a free 30 minute call with me, you can do so here:I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

Season 2 of The Marketing Mirror is here and it’s about to change the way you see marketing, for good.Because here’s the truth: the “sexy sell” has dominated the industry. Quick wins, shiny promises, surface-level attraction.And it works… until it doesn’t.Behind the scenes, it creates misaligned clients, disconnection from your work, and a slow erosion of the very impact you came here to make.This season, we’re done with that.We’re going deeper, into the kind of marketing that feels as embodied as your service. The kind that requires courage, because it doesn’t always get instant applause. The kind that isn’t watered down for mass appeal but resonates so deeply that the right people can’t look away.Because marketing has the power to manipulate, but it also has the power to awaken.And this season, I’m going to show you how to use that power consciously.If you’re ready to stop chasing the sexy sell and start creating resonance that lasts, Season 2 will give you the clarity, courage, and conviction to do it.You can find my free call calendar here;https://calendar.app.google/szp5thGgNRAndnjs5And more about my work here: https://www.consciouscreatorco.com/Or, pop over to Instagram and say hey!https://www.instagram.com/consciouscreatorco_/I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

In last week's episode, I spoke about the power of creating change-making marketing, but there's a slip to that, which also needs the spotlight.Being misunderstood in your marketing. The truth is, when you go against the grain, stand firmly in your truth and claim what you are really here to do, people aren't going to get it. And yes, as we spoke about last week, we can change perceptions and beliefs within our marketing. But we also have to be ok with people misunderstanding what we do, too.That's what we dive into in the episode.And what I explore in my latest Substack: https://emmaorlando.substack.com/p/0ea5b0bc-540d-429c-a109-88c9a4fe3cda I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

I'm in between seasons right now, but have been struggling to fully articulate what a wonderful whirlwind the past couple of months have been with the confines of social media. So join me for this episode where I delve into why I've rebranded a booked out business, the soul-calling I had in Bali and the disconnect I've felt that has guided this transformation .See the rebrand here: www.consciouscreatorco.comI'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

I started the year with zero bookings... and I'm ending it booked out. It was by no means an overnight success story though. In this episode I dive into the squiggly journey to sold-out success and what I did to get there. If you want to start your own journey to booked out, you can book an MOT with me here: https://www.consciouscreatorco.com/the-marketing-motI'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

"Good" marketing doesn't just get new clients in. It boosts your bookings with clients that are a good match to your service. This means clients that know what to expect from you and what is expected from themselves. Know what your service includes... and what it doesn't. Know how much they are going to get... and what requires further investment/another service. The clearer you are on this, the more likely you are to attract "hell-yes" clients you love working with! I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

Selling on social media has really upped its anty in the past couple of years, which means it's harder to be seen and sell amongst the noise. In this episode, I'm diving into what changes we have seen in selling and why you need to consider that to have a sold-out service. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

Email marketing is often overlooked. And yet, it's one of the most powerful forms of marketing that exists (and my favourite). If you want to have more passive marketing, create outside of the realms of a 6 second video and sell your service more sustainably, then email marketing is for you. In this week's episode we Marketing Strategist Bex, who works with small businesses on their email marketing strategy and design. As The Lifecycle Marketing Manager for Kayla Itsines' global women's fitness brand, Sweat (epic, I know!) she has a decade of experience building marketing automations, email campaigns and retention strategies.Basically, she really knows her stuff and has knowledge you are going to want to hear.  In this episode, we cover:  → where to start with emails and how to cover the basics to ensure you are connecting to the right clients  → how to streamline your email strategy with segments and automations that do the heavy lifting for you  → how to use emails to grow and nurture your community to be ready to invest in your serviceI'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

Shame marketing is rife... and it's not going anywhere. But if you are a conscious business owner my guess is you don't want to sell your service that way. You want to connect, empower and drive aligned action when it comes to selling your service. That's what this episode dives into! And if you want my expert eyes on your marketing, you can head here: I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

Just like a garage would get to the bottom of those squealing brakes and fix it, that’s what the Marketing MOT does. It sees where there’s blocks in how good your service is and people’s ability to see that and want it for themselves.Then, it offers real messaging tweaks, a strategy and action points to make the journey to a booked out service smooth.That's what this podcast helps you get to the bottom of! You can find more about this service here: https://www.consciouscreatorco.com/the-marketing-motI'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

Hi, I'm a recovering people pleaser (in both life and business). When I first started this company I said yes to everything and it didn't take long for me to be working with clients that exhausted me and made me doubt I wanted to do this work. Now though, the opposite is true. I'm firm in who my work is for (and who it isn't), what I do (and what I don't) and the style I work in (and the style I don't).The best part? I love what I do, am having a greater impact and magnetising clients more than ever before. This episode is a dive into how you can do the same.And if you want my expert eyes on your marketing to ensure it's speaking to who it serves in a way that converts, the Marketing MOT is for you:www.consciouscreatorco.com/the-marketing-motI'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

We all have moments, days, weeks and months where it feels like things aren't working. The bookings aren't coming in, content has low engagement and it doesn't feel like the needle is moving. The good news is that you don't need to burn your business to the ground. Instead, you can listen to this actionable episode to know exactly what you doJoin the FREE Uncommon Folk community for support. Book in for a Marketing MOT to identify what might be holding you back from increasing your bookings. Buy Mirrored Marketing for effective market research templates that are designed for conversion. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

Right, who else is obsessed with the Andrew Garfield Chicken Shop interview? Not only is the one of the greatest love stories on social media, it's also teaching us a lot about what stops the scroll on social media. In this episode I dive into how content exhaustion is effecting client's connection to both and our service and what we need to do to breakout of that. If you want to learn more, you can find more in Mirrored MarketingI'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

You know how it is.  You create a service because people said they would 100% buy it and then they are nowhere to be seen when it's launched. You have a discovery call with someone and it feels like a match made in heaven, but then you never hear from them again. You think you've found a “hell yes!, I'm all in!” client, but when it comes to actually hitting “buy” they have a list of reasons why not to. There's a very real reason why this is happening and it's all to do with hormones. In this episode I outline why keen buyers might be ghosting you and how you can use conscious marketing to invite them to stick around (and hit buy!). You can find all details for Mirrored Marketing here. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

Hey, I love Instagram. But I also don't want to spend my life trying to sell my services on it. That's why I've spent the past 6 months enhancing my marketing outside of the platform. It's been the most enjoyable process, has been more passive and just as effective (if not more!). You can read more about this on my latest blog.And if you want to find out more about Mirrored Marketing, you can here.I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

Ever have clients that seem like a "hell yes" only to never hear from then again? Or is everyone tapping "I need this" and then crickets when you open up the sales doors? This episode is deep dive into the subconscious mind to explain why that's happening and how to turn it around so interest turns into sales. And for more on this, you can read more about my program: www.consciouscreatorco.com/mirroredmarketingI'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

Your industry may well be saturated, but that's not the reason your service isn't standing out. The reason? Your uniqueness isn't being felt. In this episode I dive into how to market your service so it is seen and stands out... plus, the one that people actually want to hit "buy" on. And if you want to receive all the prompts and a deeper dive into this topic, you can find it in my program Mirrored Marketing: https://www.consciouscreatorco.com/mirroredmarketingI'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com

The secret to magnetic marketing isn't reliant on strategy alone; the energy you put into it matters. In this episode, I dive into how to fall in love with marketing so it becomes magnetic to the clients that are aligned with your service. As I mentioned, Mirrored Marketing is designed to ensure you love marketing! You can find all the details for that below. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em___orlandoIf you are interested in working together, you can head to my website here: www.consciouscreatorco.com